Emabhizinisini amancane, ukuba newebhusayithi yekhwalithi ephezulu kuyadingeka ukuze kuhehe amakhasimende amasha namakhasimende. Kulezi zinsuku abantu abaningi baya ku-inthanethi kuqala uma befuna izimpahla noma amasevisi futhi kungenzeka bathembe amabhizinisi anamawebhusayithi aklanywe kahle, abukeka njengesimanjemanje.
Ngamanye amazwi, ukwakha nokugcina iwebhusayithi kuyizindleko zebhizinisi ezidingekayo.
Kodwa kufanele ubhajethe malini iwebhusayithi yebhizinisi lakho?
Ukubeka amanani kuwebhusayithi yakho kungaba umsebenzi onzima kunoma ubani, ikakhulukazi uma usaqala.
Izindleko zizohluka ngokuya ngezinto eziningi, kufaka phakathi uhlobo lwewebhusayithi oyifunayo nokuthi ukhetha kanjani yakha futhi isingathe iwebhusayithi yakho.
Ukucabangela konke lokhu, isilinganiso sokudala nokugcina iwebhusayithi yebhizinisi elincane singasuka ku-$200 siye ku-$10,000.
Isifingqo: Kubiza malini ukwakha iwebhusayithi yebhizinisi elincane?
- Uma uhlela iwebhusayithi yebhizinisi lakho elincane, izindleko zakho zizohluka kuye ngokuthi ufuna uhlobo olunjani lwewebhusayithi, ukhetha ukuyakha kanjani, nokuthi idinga hlobo luni lokunakekela.
- Uma uzakhela iwebhusayithi elula yebhizinisi lakho ngokwakho, izindleko zakho zizonke zingahle zibe ngamadola angamakhulu ambalwa noma ngaphansi.
- Uma ukhetha ukuqasha uchwepheshe kanye/noma ukwakha iwebhusayithi enkulu enokusebenza okuyinkimbinkimbi, izindleko zakho zizokhuphuka, futhi ungase ubheke kufika ku-$10,000.
Izinto Ezithinta Izindleko Zomklamo Wewebhu Webhizinisi Lakho Elincane
Kunohlu olubanzi lwezinto ezizothonya izindleko zokuklama nokwakha iwebhusayithi yakho. Lokhu kubandakanya:
- Hlobo luni lwewebhusayithi nezici ozifunayo.
- Kungakhathaliseki ukuthi usebenzisa umakhi wewebhusayithi ye-DIY noma uqasha uchwepheshe ukuze akhe iwebhusayithi yakho.
- Kungakanani okuqukethwe kwasekuqaleni okukhiqizayo (nokuthi udinga ukukuqashela umkopishi).
Ake sibheke ngokujulile lezi zici ezihlukene futhi sihlukanise ukuthi ungalindela ukukhokhela malini ngayinye.
Izindleko Zokwakha Iwebhusayithi
Akuwona wonke amawebhusayithi adalwe alinganayo, futhi isici esikhulu esinqumayo uma kuziwa ekutheni iwebhusayithi yakho izobiza malini uhlobo lwewebhusayithi oyifunayo.
Kanjani?
Ake sithi uqhuba ibhizinisi elincane lokuthatha izithombe. Ufuna ukumisa iwebhusayithi, kodwa awudingi lutho oluhle: ikhasi lokufika elinolwazi lwakho lokuxhumana kanye nephothifoliyo yokubonisa umsebenzi wakho.
Iwebhusayithi elula efana nale kulula ukwakha nge Umakhi wewebhusayithi ye-DIY efana Wix, enikeza ngezinhlelo zesayithi ezichwepheshile eziqala ku-$22/ngenyanga kanye nezinhlelo zebhizinisi/i-eCommerce eziqala ku-$27/ngenyanga.
Ngeke nje kuphela ukuthi izindleko zakho zokubhalisa zanyanga zonke zibe phansi, kodwa ngokwakha nokuphatha iwebhusayithi yakho ngokwakho, uzokonga kakhulu ezindlekweni zabasebenzi.
Lolu hlobo lwewebhusayithi empeleni lufana nekhadi lebhizinisi eliku-inthanethi, elikhangisa umkhiqizo noma amasevisi akho kubabukeli abaningi.
Nokho, amabhizinisi amancane amaningi adinga okungaphezu kwephothifoliyo elula noma isizinda se-eCommerce esiyisisekelo.
Izici ezithuthuke kakhulu, ezifana nekhono lokuhlela ukubhukha, ukwamukela izinkokhelo, ukuphatha uhlu olukhulu lwemikhiqizo, nokusingatha inani elikhulu lokuqukethwe, konke kuzoshayela izindleko zokwakha nokugcina iwebhusayithi yakho iphakeme.
Izindleko ze-DIY vs Professional Web Design
Ngakho-ke, yimalini ngempela esikhuluma ngayo lapha?
Ake sephule izindleko zokwakha iwebhusayithi yebhizinisi lakho elincane usebenzisa umakhi wewebhusayithi ye-DIY ngokumelene nokuqasha umklami wewebhu oqeqeshiwe ukuze akhe isayithi lakho.
Uma ufuna ukwakha iwebhusayithi yebhizinisi lakho ngokwakho, kuningi abakhi bewebhusayithi be-DIY abakhulu ongakhetha kuzo.
Iningi likuvumela ukuthi ukhethe kumtapo wolwazi obanzi wezindikimba futhi uze namathuluzi alula, asebenziseka kalula ukudonsa nokuwisa enza ukwenza iwebhusayithi yakho kube lula.
Uma ukhetha ukuzakhela iwebhusayithi yakho nomakhi wewebhusayithi ye-DIY, ungalindela ukukhokha phakathi $25 - $200 ngenyanga.
Kukhona okuhlukile okushibhile nokubiza kakhulu, kunjalo: I-Hostinger Website Builder, isibonelo, inikeza uhlelo olunikwe amandla i-eCommerce ngo-$2.99 kuphela ngenyanga.
Kepha ngokuvamile, kuphephile ukusho ukuthi kufanele wenze ibhajethi elinganiselwa ku-$50 ngenyanga ukuze uthole ukubhaliswa komakhi wewebhusayithi ye-DIY.
Uma ufuna ukwakha iwebhusayithi yakho futhi bazimisele ukwenza umzamo owengeziwe, ungasebenzisa isistimu yokuphatha okuqukethwe (CMS) njenge WordPress ukwakha iwebhusayithi yakho.
WordPress Inani eliphakeme kakhulu lama-CMS emhlabeni jikelele, njengoba inikeza ibhalansi ekahle yobungane bomsebenzisi kanye nokwenza ngokwezifiso.
WordPress isofthiwe yomthombo ovulekile, okusho ukuthi mahhala ukulanda.
Kodwa-ke, usazokhokhela ukubhalisa, kanye netimu engaba khona yewebhusayithi yakho (ezinye zimahhala, ezinye ziyi-avareji ye $5-$20 ngenyanga) nama-plug-ins ukunika amandla izici ezahlukahlukene (ngokuvamile $0-$50 ngenyanga).
Njengoba ubona, kunamathuluzi amaningi ahlukene ongawasebenzisa ukwakha iwebhusayithi esebenzayo, esebenzayo yebhizinisi lakho. Nokho, ukwakha iwebhusayithi yakho akuyona inketho engcono kakhulu.
Uma ufuna ukuqasha uchwepheshe ukuthi adizayine iwebhusayithi yebhizinisi lakho, izindleko zakho zizoba phezulu.
Abanye abaklami bewebhu abangochwepheshe/abazimele bakhokhise imali encane ngezinkonzo zabo, kuyilapho abanye bekhokhisa ngehora.
Futhi njengomakhi wewebhusayithi ye-DIY, inkimbinkimbi yewebhusayithi oyifunayo nayo izothinta intengo.
Zonke lezi zici ezihlukene zisho ukuthi izindleko zokuqasha umklami wewebhu zingahluka kakhulu.
Nokho, kufanele uhlele ukukhokha okungenani u-$200 ukuze uthole iwebhusayithi elula, yesitayela sephothifoliyo futhi kufika ku-$2,000 ukuze uthole amawebhusayithi ayinkimbinkimbi, anikwe amandla eCommerce.
Ukuqasha a i-web agency ukwakha iwebhusayithi yebhizinisi lakho kungenye inketho, kepha lokhu kumbi kakhulu futhi ingafinyelela kalula ku-$10,000.
Kungakhathaliseki ukuthi ukhetha ukusebenzisa umakhi wewebhusayithi ye-DIY noma ukuqasha uchwepheshe, kufanele ukhumbule iqiniso lokuthi ukuklama nokwakha iwebhusayithi yakho kumane kuyiphuzu leqhwa uma kuziwa ezindlekweni eziphelele zokuba newebhusayithi yebhizinisi lakho.
Ake sibheke ezinye izici ezinomthelela izobiza malini iwebhusayithi yakho.
Izithombe Nokukopisha (Izindleko Zokuqukethwe)
Iwebhusayithi inhle kuphela njengokuqukethwe kwayo.
Noma iyiphi iwebhusayithi enhle, echwepheshile izoba nokuqukethwe okubukwayo nombhalo okuhloselwe izithameli zayo ezithile, futhi izindleko zokukhiqiza lokhu okuqukethwe zizohluka ngokuya ngokuthi ukhetha ukukwenza kanjani.
Uma udala zonke izithombe bese ubhala zonke izindatshana nokunye okuqukethwe okubhaliwe kwebhizinisi lakho ngokwakho, khona-ke izindleko zakho zomsebenzi zizoba phansi.
Kodwa-ke, kungase kudingeke ukhokhele i-copyright yezinhlobo ezithile zokuqukethwe okubukwayo, futhi ukhokhele umkopishi ukuze akhiqize okuqukethwe okubhaliwe kwesayithi lakho.
Ukuthola ababhali kulula kumasayithi e-freelancing afana Fiverr futhi Upwork, futhi amanani azohluka ngokuya ngezinga lolwazi lombhali.
Ngokuqondene nezithombe ezine-copyright noma okunye okuqukethwe okubukwayo, ungakhetha ukukhokha ngaphezulu ngokuya ngokuthi unomuzwa wokuthi iwebhusayithi yakho idinga ngempela ukuba nalokho okuqukethwe okuthile, noma ungakhetha ukuhamba nenketho eshibhile.
Izinsiza Zokumaketha nge-imeyili
Izinsizakalo ze-imeyili ezichwepheshile zizongeza izindleko ezengeziwe kuwebhusayithi yebhizinisi lakho, kodwa ziyingxenye ebalulekile yokuxhumana nokwakha izethameli zakho.
Ngokusingathwa kwe-imeyili kochwepheshe, ungakha ikheli le-imeyili langokwezifiso futhi uklame imikhankaso yokumaketha ye-imeyili eyingqayizivele.
Amathuluzi okuthengisa ama-imeyili adumile ahlanganisa Mailchimp, Sendinblue, Futhi GetResponse, konke okunikeza izinhlelo zanyanga zonke ezisukela ku-$0-$100.
Izindleko Zesondlo
Ngaphezu kwezindleko zokwakha iwebhusayithi yakho, uzodinga futhi ukuthi uhlanganise izindleko zesondlo kubhajethi yakho.
Lokhu kufaka phakathi izindleko zokubamba iwebhu, ukubhaliswa kwesizinda, izitifiketi ze-SSL, nokuningi.
Ake sibheke kabanzi ezinye zalezi zici futhi sihlukanise ukuthi yimalini okufanele ulindele ukuyikhokha ngayinye.
Ukubhaliswa kwegama lesizinda
Igama lesizinda sakho liyingxenye ebaluleke kakhulu yewebhusayithi yakho.
Yinto yokuqala ezobonwa izethameli zakho, futhi ukuze kube lula nokubeka uphawu, igama lesizinda sewebhusayithi yakho kufanele lifane (noma lifane kakhulu) negama lebhizinisi lakho.
Kodwa ukumane unqume igama lesizinda akwanele. Kuzodingeka uhlole ukuthi isizinda osikhethile siyatholakala yini (okungukuthi, akekho omunye umuntu osisebenzisayo) bese emva kwalokho khokha ukuze uyibhalise nobhalisi wesizinda esiqinisekisiwe.
Izindleko zokubhalisa igama lesizinda ngokuvamile zizungeze u-$10-$20 ngonyaka, ngakho-ke kuphephile ukusho ukuthi ngeke kubangele enkulu isabelomali sebhizinisi lakho.
Uma ufuna isibhalisi sesizinda, qiniseka ukuthi ukhetha esigunyazwe yi-ICANN. (Inhlangano Yamazwe Ngamazwe Yamagama Nezinombolo Ezinikeziwe).
Le nhlangano engenzi nzuzo ilawula iningi lezinsizakalo ze-DNS ne-IP ku-inthanethi, futhi ICANN ukugunyazwa kuyindlela enhle yokwazi ukuthi ukhethe umbhalisi wesizinda onedumela elihle.
I-GoDaddy ingenye ye ababhalisi besizinda abadume kakhulu, kodwa kunezinye izinketho futhi, njenge Bluehost noma Namecheap.
SSL Izitifiketi
Isitifiketi se-SSL (secured sockets layer) si iphrothokholi yokubethela evikela iziphequluli zewebhu namaseva ngokubhala ngekhodi noma iyiphi idatha ethunyelwa izivakashi kuwebhusayithi yakho.
Ungabona uma ngabe iwebhusayithi inesitifiketi se-SSL esisuselwe ekutheni kukhona yini uphawu lokukhiya oluncane kubha yosesho kwesokunxele se-URL yewebhusayithi.
Ukuba nesitifiketi se-SSL kuyadingeka ukuze uthole kokubili ukuphepha kwewebhusayithi yakho kanye nokwethenjwa kwezithameli zakho, ngakho-ke kuzifanele ngempela izindleko.
Izakhiwo eziningi zewebhusayithi kanye/noma izinhlelo zokubamba zizofaka a isitifiketi se-SSL samahhala nezinhlelo zabo, okukusindisa enkingeni yokuthi uyinakekele (futhi uyikhokhele) ngokwehlukana.
Kodwa-ke, uma kufanele uthole isitifiketi se-SSL ngokwehlukana, intengo izohluka kuye ngokuthi hlobo luni lwesitifiketi se-SSL oludingayo.
A isitifiketi se-SSL sesizinda esisodwa, evikela futhi ibethele iwebhusayithi eyodwa nje, ingaba ishibhile $ 5 ngonyaka.
Izitifiketi ze-Wildcard SSL futhi izitifiketi ze-SSL zezizinda eziningi, zombili eziklanyelwe ukuvikela izizinda eziningi kanye/noma izizindana, kuzokubiza phakathi kwama-$50-$60 ngonyaka.
Kukhona nezinye izinhlobo zesitifiketi se-SSL, futhi, kodwa kuwebhusayithi yebhizinisi elincane, ungalindela ukukhokha phakathi kuka-$5 no-$50 ukuze uthole isitifiketi sakho se-SSL uma singafakiwe esakhiweni sakho sewebhusayithi noma ohlelweni lokusingatha.
Isevisi yokusingathwa kwewebhu
Umsingathi wakho wewebhu ufana nendawo lapho iwebhusayithi yakho ihlala khona, futhi ukukhetha umhlinzeki we-web hosting ofanele kubalulekile ekudaleni iwebhusayithi esiza ibhizinisi lakho ukuthi likhule.
Uma ukhetha ukuklama iwebhusayithi yakho nomakhi wewebhusayithi ye-DIY, khona-ke ungase ungadingi ukukhathazeka ngokubamba - abakhi abaningi bewebhusayithi bayakunakekela.
Nokho, uma udinga ukukhetha eyakho, ke the inkampani yokubamba iwebhu kanye nohlobo lokubamba olukhethayo luzoncika kakhulu kusayizi nobunkimbinkimbi bewebhusayithi yakho.
Uma ibhizinisi lakho lisanda kuqalisa futhi ungalindeli izinga eliphezulu lethrafikhi yewebhu ngokushesha, khona-ke ukusingathwa okwabiwe kuyinketho enhle, evumelana nesabelomali. Izinhlelo zokubamba okwabiwe ngokuvamile zisuka ku-$2-$12/ngenyanga, lapho Bluehost futhi SiteGround ziyizinketho ezimbili ezidume kakhulu.
Nokho, uma wena do lindela ithrafikhi eningi, noma uma iwebhusayithi yakho izofaka inani elikhulu lokuqukethwe, ke ifu VPS ukusingathwa noma ukusingathwa okuzinikele kungase kulingane kangcono.
Izinhlelo zokubamba i-VPS zibiza phakathi kuka-$10-$150 nyanga zonke, futhi ukusingathwa okuzinikele kuqala cishe ku-$80 futhi kungahamba yonke indlela kuze kufike ku-$1700 ngenyanga.
Kukhona nezinye izinketho, futhi, njengokusingathwa kwamafu nokuphathwa WordPress ukusingathwa, futhi uzodinga ukwenza ucwaningo lwakho futhi uthole ukuthi yini engcono kakhulu kuwebhusayithi yebhizinisi lakho.
Uma uqashe umklami wewebhu oqeqeshiwe noma i-ejensi ukuthi yakhe isayithi lakho, ungabacela futhi izincomo zabo (empeleni, ama-ejensi amaningi ewebhu azobe esenezinkampani zokubamba asebenzisana nazo).
Ukusebenza kwe-eCommerce
Ukuthi uzakhela iwebhusayithi yakho usebenzisa umakhi wewebhusayithi ye-DIY noma uqasha uchwepheshe, ukwengeza ukusebenza kwe-eCommerce kuwebhusayithi yakho kuzokhuphula izindleko zakho.
Uma uqashe uchwepheshe ukuthi akhe iwebhusayithi yakho kusukela ekuqaleni, ke izindleko zokwengeza izici ze-eCommerce zizoncika esilinganisweni esikhokhiswa umklami wewebhu othile.
Kodwa-ke, uma uhamba ngendlela evamile kakhulu yokusebenzisa umakhi wewebhusayithi ye-DIY enikeza izifanekiso zewebhusayithi ye-eCommerce, izindleko zakho zokuqala neziphambili kuzoba uhlelo lwakho lokukhokha lwanyanga zonke (noma lwaminyaka yonke).
Ukulinganisa izindleko eziphelele zokuba nokusebenza kwe-eCommerce kuwebhusayithi yakho kuwubuqili njengoba izinhlelo ze-eCommerce ezihlukene zizoba namanani entengo ahlukene kanye nezindleko ezengeziwe zokwenza ibhizinisi, njenge imali yokuthenga.
Izindleko ezimaphakathi zohlelo lomakhi wewebhusayithi olunikwe amandla yi-eCommerce ziphakathi kuka-$13-$100 ngenyanga. Izinketho ezidumile lapha okufanele uzicabangele I-Wix futhi Thenga.
Uma usebenzisa umakhi wewebhusayithi ye-eCommerce njenge Isikwele sendawo, inkampani izophinde ithathe iphesenti lakho konke ukuthengisa okwenziwa kuwebhusayithi yakho.
Lokhu kuyahlukahluka kuye ngokuthi inkampani kanye nohlelo olukhethile, kodwa ngokuvamile cishe ku-2.9% + $0.30 ngomsebenzi ngamunye.
Uma uhlelo lwakho lungafaki ukusingathwa kwewebhu, tfuthi uzodinga ukufaka phakathi izinkokhelo zanyanga zonke phakathi kuka-$29-$250.
Sekukonke, uma ufuna iwebhusayithi enikwe amandla yi-eCommerce yebhizinisi lakho, cishe uzobe ubheka ndawana thize phakathi kuka-$30-$300 ngenyanga, ungafaki izimali zokuthenga.
Ukulungiswa Kwebhusayithi
Njenganoma yiluphi olunye uhlobo lomshini, iwebhusayithi yakho izodinga ukulungiswa njalo ukuze iqhubeke isebenza kahle.
Ukugcinwa kwewebhusayithi kuhlanganisa izinto ezifana nezibuyekezo zesofthiwe ezivamile nezipele, kanye nokuhlolwa kokuphepha nokuxazulula izinkinga eziphakamayo.
Izinkampani eziningi zokubamba iwebhu kanye nabakhi bewebhusayithi bazofaka izipele ezijwayelekile nezibuyekezo zesoftware ngenkonzo yabo futhi uzonikela isevisi yamakhasimende yamahhala uma kuphakama izinkinga.
Kanjalo, uma ukhethe ukwakha iwebhusayithi yakho usebenzisa umakhi wewebhusayithi, cishe ngeke kudingeke ukhathazeke ngokukhokha okwengeziwe ngokulungiswa kwewebhusayithi.
Nokho, uma uqashe umklami wewebhu, izindleko zokunakekelwa kwewebhusayithi okuvamile zingasuka ku-$500 ziye ku-$1,000 ngonyaka.
I-FAQ's
Ingakanani izindleko ezimaphakathi zokudala iwebhusayithi yebhizinisi elincane?
Nakuba izindleko zishintsha kakhulu, ukwakha iwebhusayithi yebhizinisi elincane kungabiza noma yikuphi ukusuka ku-$100 - $2,000 noma ngaphezulu.
Kubiza malini ukunakekela iwebhusayithi yebhizinisi elincane?
Izindleko ezimaphakathi zokunakekela iwebhusayithi yebhizinisi lakho zingaba noma yikuphi phakathi kuka-$5 no-$500 ngenyanga, kuya ngezici ezifana nosayizi wewebhusayithi yakho, izici zayo, nendlela oyakhele ngayo (ukuthi uqashe umthuthukisi wewebhu noma usebenzise umakhi wewebhusayithi ye-DIY/umsingathi wewebhu).
Kungenzeka yini ukuthola igama lesizinda samahhala lewebhusayithi yami?
Azikho izindlela eziningi ezisemthethweni (okungukuthi, ezisemthethweni) zokuthola igama lesizinda samahhala.
Abakhi abaningi bewebhusayithi kanye nezinkampani zokubamba iwebhu zinikeza igama lesizinda samahhala lonyaka wokuqala njengengxenye yephakheji yezici ezinhlelweni zabo, futhi leli yithuba elihle ongalisebenzisa ngokunenzuzo.
Kodwa-ke, uma ubheka ukuthi izindleko zokubhalisa igama lesizinda azivamile ukuba ngaphezu kwama-$20 ngonyaka, cishe akufanele usebenzise kakhulu isikhathi esiningi sicinga indlela yokuthola isizinda sakho mahhala.
Phela, ngeke kube yizindleko ezinkulu zebhizinisi lakho enqubweni yokwakha iwebhusayithi.
Isifinyezo
Okubalulekile ukuthi izindleko zokwakha iwebhusayithi yebhizinisi lakho zizoncika ngokuphelele ekutheni wenza kanjani nokuthi hlobo luni lwewebhusayithi ibhizinisi lakho lidinga.
Ngenhlanhla ngamabhizinisi amancane, awudingi ngempela ukwephula ibhange ukuze udale iwebhusayithi esebenzayo, eshelelayo.
Kukhona amathani abakhi bewebhusayithi be-DIY abenza kube nokwenzeka ukwakha amawebhusayithi ayinkimbinkimbi nakakhulu, anikwe amandla eCommerce kalula futhi ngaphandle kwesidingo sokuqasha uchwepheshe.
Uma wenza ucwaningo futhi ufake isikhathi, cishe uzokwazi ukugcina izindleko zokusetha iwebhusayithi yakho ngaphansi kwe-$1,000.
