GrooveFunnels Review (Everything You Need To Know)

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Groovefunnels (now known simply as “”) claims to be your all-in-one solution for selling products and running marketing campaigns to promote them. This GrooveFunnels review will cover everything you need to know before you decide to sign up.

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The all-in-one platform boasts one of the most generous free plans available and allows you to use a wide range of its tools without ever paying for the service.

But is it all it’s cracked up to be?

TL;DR: GrooveFunnels boasts an impressive array of features and tools to help you build, sell, and promote your products and services. However, many of its advertised features are yet to be released, and I found multiple glitches when testing the platform.

If you want to jump straight into the platform, you can get started for FREE with its Startup plan. This plan has no time limit, and you don’t need a credit card to sign up. 

Yes, please. Give me GrooveFunnels for free! (jump to pricing to learn more)

Since 2020, GrooveFunnels has rapidly increased its range of features and tools and is now considered a major player among marketing platforms. However, it has long held a reputation for releasing buggy software that didn’t work well.

Now, with the all-new shiny platform, you can:

  • Create funnels, landing pages, sales pages, and entire websites
  • Attach payment pages and set up an entire online shop
  • Upload videos, blogs and host webinars
  • Upload and sell full courses
  • Connect with GrooveMarket and sell your services and products
  • Join the GrooveFunnels affiliate program
  • Very affordable fully-featured lifetime deal pricing

This GrooveFunnels review (and others) can confirm that GrooveFunnels has ironed out all the bugs and now runs super-smoothly and efficiently. 

I’m of the belief that no platform is perfect, but it should do everything it claims to do without experiencing frustration or difficulty.

So, let’s see if GrooveFunnels lives up to its new, improved image.

I will thoroughly test all of its (many) features so you can decide if it’s the right platform for you. 

Let’s go!

GrooveFunnels Pros & Cons

No platform is perfect, and I always ensure I’m honest about any problems or issues I encounter when testing and reviewing software. groovefunnels review 2023

While GrooveFunnels does have some excellent positive points, I did also experience more problems than I expected.

GrooveFunnels Pros

  • The platform has a free-for-life plan that you can use without requiring any payment details.
  • Has a wide range of features to facilitate all of your marketing and sales needs from a single platform.
  • You can automate many marketing functions like email campaigns, follow-up messages, etc.
  • The affiliate marketplace is a great way to get your products promoted and to earn money by promoting other people’s products.
  • The platform is easy to navigate and find what you’re looking for.
  • The mobile app gives you the ability to manage all your Groove products on the go.
  • One-time payment lifetime deals that give you every feature the platform has to offer.

GrooveFunnels Cons

  • The drag-and-drop page and the funnel-building tool is not straightforward and has multiple bugs.
  • The help center lacks simple walkthroughs and guides.
  • The GrooveMember feature is not fully operational. It lacks templates, and you cannot view any analytics.
  • At the time of testing, the blog feature was completely non-functional and couldn’t be used.
  • Three out of the four webinar options have been “coming soon” (and has been that way for over eight months).
  • The customer support options are limited and aren’t useful for users outside of the USA.


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GrooveFunnels Key Features

Way back in 2020, GrooveFunnels only had three apps available, but since early 2021 it started releasing feature after feature.

Now, there are eight key features, each containing a multitude of sales and marketing tools at your disposal:

  1. GroovePages and GrooveFunnels
  2. GrooveSell
  3. GrooveMail
  4. GrooveMember
  5. GrooveVideo
  6. GrooveBlog
  7. GrooveKart
  8. GrooveWebinar

There’s also the Marketplace, App Store, and Academy, which I will briefly touch on.

Here’s the rundown of them all. marketing tools

GrooveFunnels and GroovePages

First up, we have the GrooveFunnels and GroovePages feature, which is essentially a building tool for all of your web-based sales tools.

GrooveFunnels and GroovePages

Once you enter this section and click on “New Site,” you are presented with a huge plethora of templates for a wide variety of options.


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Here, you can choose between the following:

  • Single web pages
  • Complete websites
  • Funnels
  • Webinars
  • Popups
  • You own templates.

You’ll notice that you can also start from scratch with a blank template.

What I find really impressive is that you can drill down your template options even further and choose a campaign type.

At present, there are an incredible 40+ campaigns to choose from, such as upsell, downsell, E-commerce, and discounts to business, lifestyle, food, and more.

Heads up: You have limited templates available on the free plan. If a template is only accessible on a paid plan, you will see “Premium” written in the top left corner of the template thumbnail.

create new funnel in groovefunnels

When you click on a template, you will see all the available pages and if it’s to your liking, click the “Import Full Template,” and it will load it onto the editing tool.

Here’s where the fun begins!

Most aspects of the template can be edited. All you need to do is click on the element you wish to edit, and a sub-menu will appear with all available editing options:

customize groove funnels

You can see you can adjust the text and background and even add animation and shadow effects. 

drag and drop funnel builder

When playing around with the editing tools, I have to admit I didn’t find it particularly straightforward. There are a LOT of options, and not all of them make sense.

It’s easy enough to change elements such as the text and font style, but I was stumped when I tried to alter the call to action button. 

When you click on the element, an additional sub-menu appears, but many of the functions don’t appear to work. For example, nothing happened when I tried to change the background color.

I got frustrated here. My view is that drag-and-drop building tools are supposed to be simple.

And while you may not understand 100% what everything does, things should be clear and obvious enough without having to find a walkthrough or guide.


Perhaps I’m expecting too much; however, if I compare this tool to other drag-and-drop builders, GrooveFunnel’s tool feels overly complicated and unsuitable for beginners.

Before you ask why I didn’t go and find a guide or walkthrough for this feature, I did.

But, what I found in the GrooveFunnels “Knowledge Base” wasn’t very substantial and didn’t give me all the answers I was looking for. More work is required here – especially if GrooveFunnels wants to appeal to newbies.


Once you get to grips with how the editing tools work, you will find you can create the following:

  • Create sales funnels to sell products and services
  • Build full, multi-page websites
  • Create popups, and landing pages for special offers, upsells, reminders, freebies, etc.
  • Design intelligent and fast checkout pages

Did I like anything about the building tool? 

Yes. It’s not all bad. 

I really like the ability to switch between device views and continue editing as you do so.

easy switch between devices

This instantly shows you how your pages look on devices such as tablets, mobiles, PCs, etc.

I also feel that once you get the hang of it, it is capable of much. And you can produce some really stunning sales tools for your campaigns if you know how

Although it is complicated, the editing tool is comprehensive and allows you to customize any page aspect.

Finally, the free SSL certificate and unlimited bandwidth you get for each published page and funnel is a nice touch.


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Not to be confused with GrooveKart (a feature that allows you to set up an entire online shop), GrooveSell works in conjunction with GroovePages and lets you connect up a shopping cart so you can facilitate sales and payments.

The feature lets you:

  • Set up single or multi-step checkouts for each of your sales pages
  • Sell an unlimited amount of products
  • Use password management for customer accounts.

This is super useful because you can view at a glance how each of your funnels is performing and the breakdown of revenue, commissions, net profit, and more. 

You can also dive deeper into the data and view detailed reports and analytics to quickly see which of your sales funnels and pages are performing well.

If you use affiliate links, you can view this section to see how they perform, manage your various affiliates, check your payouts, and view the leaderboards.

GrooveSell dashboard

The customer’s tab shows you a list of all your customers that have completed their payment but interestingly, it also shows you which ones have abandoned carts.

This is helpful if you want to target these individuals with additional sales strategies.



GrooveMail is a reasonably comprehensive email campaign builder that lets you incorporate other communication channels, such as SMS and postcards. 

Here you can create and store all your different email contact lists and neatly categorize and name them, making them easy to locate and use.

Firstly, you can manually send out email broadcasts to a specific group of contacts. This is useful if you have a single announcement to make to your mailing list.

Inside the “Sequences” tab, you can create trigger workflows that map out a sequence of automated events depending on your running campaign.

GrooveMail sequences

For example, if someone adds their contact details to a specific landing page, this can automatically trigger an email to be sent.

Then, based on the response to that email, it can trigger further events such as an SMS invite or another email.

Essentially, this allows you to completely automate lead nurturing and guide individuals through a process to take action.

GrooveMail automations

In the automation tab, you can quickly create a sequence of automated emails that are triggered depending on the customer’s action.

For example, if someone opens an email, you can schedule a follow-up to be sent 24 hours later.

Or, if a customer abandons their cart, you can schedule a nudge email to be sent a short while later with a discount code.

If you utilize this feature correctly (by not being spammy), you can easily convince more people to make that sale.

groove cm automated emails

Other features in GrooveMail include a form widget that you can embed on a web page to gain customer email information.

This is a handy tool if you’re trying to increase your email subscribers and grow your audience.

GrooveMail email templates

Finally, you have a whole bunch of available template options, so you can create gorgeous-looking emails that invite people to click.

email builder

Fortunately, unlike the page editor, the email editing tool was a LOT easier to get to grips with and with less overwhelming options.

Everything was a lot more intuitive, and I found I could change all the template elements without facing any frustration or bugs.

I wish the page editor was as good as this.



If you plan to build and host membership sites and courses, you can do it here. 

If you click on “Membership,” you can set up basic information about your membership site and then be presented with a range of options:

GrooveMember dashboard

Unfortunately, this section may appear feature-rich, but it’s somewhat bereft of templates, and you can only choose from a couple. 

But I will say this section is nicely laid out with many customization options for your course memberships.

I particularly like the access levels feature. If you have a course that has different membership tiers, this is where you can add them and determine which courses are available on which tier.

GrooveMember create course

Once you have set up your membership area, you need to add some course material, and you can do that over in the courses section.

Here you can use one of two available temples (one was still in beta at the time of writing this review), which you can edit and add your material to.

GrooveMember templates

The course-building tool lets you:

  • Change the banner image and customize the heading and banner layout
  • Add:
    • Video content
    • Written content
    • Audio content
    • Checklists
    • Downloadable material
    • PDF content
    • Accordion style content
  • Split the material into different sections and lessons

Once you have created your course, you can select to go live. To market your course, you can grab the link and connect it to one of your sales or funnel pages.

If you are charging for your course, you can connect it to GrooveSell and take payments via this feature.

There are several other features in the GrooveMember section, notably:

  • Portals: Here’s where you can set up a specific portal to showcase all your courses on a single page. This is great if you want to upsell courses, as it allows customers to see what else you have available.
  • Files: Here’s where you can upload all the necessary files required for your courses. Currently, you can add MP4, PDF, image, and audio files. Having them saved here allows you to use the same files for different courses without uploading them multiple times.
  • Instructor: If you have multiple instructors for your courses, here’s where you can create and store their profiles.
  • Analytics: Supposedly, you can view your course analytics here, but all it says is “Coming soon.”



GrooveVideo is a handy additional feature that lets you upload and store your pre-recorded videos. 

Note: The free plan only allows you to upload five videos. If you want extra storage, you must upgrade to a paid plan.

Once you have uploaded your videos, you can optimize them for lead and traffic generation by adding tags, calls to action, and other prompts.

You also have the ability to customize the video settings, such as adding a player skin, setting it to autoplay, and adding captions.

You can upload videos from YouTube, Amazon storage, or another URL. The downside here is that you cannot upload videos directly from your device – they must already be hosted elsewhere online.

After you have customized the video settings, you can take the link provided and use it to upload the video to your sales pages, funnels, and websites.

GrooveVideo analytics

GrooveFunnels also provides you with analytics for all your videos.

This is especially handy if you want to see how effective they are and if people are actually watching them. You can even see how many people watched the video to the very end.



If blogging is your thing, the GrooveBlog feature will be right up your street. The only problem is that the free plan only allows you to upload one single blog post.

If you want unlimited blogs, you will need to upgrade to the Startup plan.

The blogging feature lets you write, edit and publish blog posts to a given domain.

GrooveBlog create new blog

Unfortunately, when I tested this feature out I couldn’t get the tool to function. I created my blog titles and hit the “Edit” button.

However, it kept taking me to a page with several example blogs, all filled with the “Lorum Ipsum” text. I couldn’t find any clear instructions on what I was supposed to do from here.

When I clicked the blue “Get started for free” button in the top right-hand corner of the screen, I got taken to a blank page.

No matter which option I selected, I either got taken to the example blog page or a blank page. I couldn’t even write my blog post.

While this could be a valuable asset to your website and other sales pages, it’s very disappointing to find the entire tool impossible to use. 


GrooveKart is something akin to Shopify but more basic. You can set up a storefront that allows you to do two things:

  • Create a print-on-demand or dropship store
  • Create a store and sell your own products

It’s worth noting here that although you can set up stores on the free plan, GrooveFunnels takes 10% of your earnings in fees. With the Startup plan, it’s 5%, and the fees are waived for any higher plans.

When you go to start up your store, you will be asked to create a sub-domain. Then, GrooveFunnels sets up your store automatically. This took a little while – around an hour or so.


When your store is finally ready, you can go in and start editing the template they provide you with.

This was all reasonably straightforward, and I found I could edit most areas or drag and drop the different elements into a layout that I liked.

GrooveKart shopping cart

To edit individual products, you have to click on them, and it takes you to a sub-edit page. You can upload your product images and add different options such as size/color etc.

You can also add in promotions such as individual item discounts or bundle discounts. If you’re selling a subscription-based service, you can set it up to generate reoccurring payments.

Other sales tools include: 

  • Checkout page bumps: Items a customer may want to add to their cart
  • Floating bumps: When a customer hovers over the basket item, its contents will be displayed along with other products they may want to buy
  • A related products display underneath each product description

Finally, you can add third-party buy buttons and checkout forms.

Overall, I found the GrooveKart feature really easy to use and loved its comprehensive sales tools. It’s probably my favorite feature out of everything GrooveFunnels offers.



Holding webinars are a great way to engage leads and make them excited about your product. GrooveFunnels allows you to upload and stream your webinars in four different ways:

  • Automated: A pre-recorded webinar that runs on a predetermined schedule or on-demand
  • Live: A live broadcast with full audience participation capability
  • Stream: Stream a live webinar to multiple media channels simultaneously
  • Meeting: Run a webinar for small groups

You’ll notice in the image that three out of the fours options say “Coming soon.” So, while I would have loved to have tested these for you, unfortunately, they were not available. 

I searched high and low and found a YouTube video uploaded eight months ago that stated these options were upcoming (with no dates). This seems like a long time for something to be “coming soon.”

To set up a webinar, you need to:

  • Upload the video
  • Add the details about the webinar, including its duration
  • Add the presenter profile
  • Set the schedule
  • Add engagement tools such as participant avatars, full-screen viewing, and animation, and designs
  • Enable email or SMS notifications
  • Integrate with third-party applications or other Groove products to add actions and triggers depending on what the participants did 
  • Add surveys, thank you pages, sales pages and other external links

The GrooveWebinar feature also lets you create polls and surveys to add to your webinars, add canned responses to various actions, and view the analytics for each webinar you upload.

Please note: There is NO webinar function available on the free plan. You can create a webinar, but you cannot click to go live unless you upgrade your plan.

Other GrooveFunnels Features

We’ve now covered the main features of what GrooveFunnels lets you create and publish.

The platform also has several other features and tools to take advantage of and make your life easier.

Groove Mobile App

Groove Mobile App

GrooveFunnels has a free mobile app that its users can download to keep track of all their Groove stuff in real time. The app lets you:

  • View sales, transactions, and funnel revenue for your GrooveSell products
  • Monitor your GrooveMail autoresponder, including clicks, opens, and form submissions
  • See who enters your sales funnels, view site traffic and performance
  • View your GrooveVideo performance stats
  • Check your affiliate stats with the tracking function
  • Obtain affiliate links, promo tools and view commissions and stats
  • View your GrooveMember site links and membership lists
  • View your GrooveKart store performance

Groove Marketplace

There are two aspects to the Groove Marketplace:

  • Groove Marketplace: Sell your designs, print on demand products, course, and other products
  • Affiliate Marketplace: Browse other people’s affiliate links, add your own affiliate links

The Groove Marketplace appears to only be available to other GrooveFunnels users and not the general public. Therefore, I am unsure how popular or worthwhile this marketplace is to use.

Groove Marketplace

On the other hand, the affiliate marketplace is fantastic if you are an affiliate marketer or want someone to market your products.

You can search for products and services that appeal to you and grab the link. Each product shows the commission you get so you can instantly see if it will be worth your while.

When you have designed your own Groove products, you can set up an affiliate program to go with them and have other people market them for you. 

You have a dashboard for both marketplaces to view your analytics and sales performance.

Groove App Store

Groove App Store

The Groove App Store is supposedly a place to find compatible apps and plugins. It’s not available yet, though, and is supposedly getting released in 2023.

Groove Academy

Groove Academy

The Groove Academy is where you will find all the help articles and tutorials. It’s not laid out particularly well, and I found a lot of the required help guides were missing altogether.

There is some helpful stuff on the platform’s YouTube channel, but much of it feels outdated.

GrooveAffiliate Program

GrooveAffiliate Program

Through the GrooveAffiliate program, you can sign up and promote Any of the products.

It’s free to use, and you can get up to 40% recurring commission depending on which GrooveFunnels plan you are on.

Another neat aspect of this feature is that you can use it to find and hire other affiliate marketers and use them to promote all your products and services.

The program also allows you to:

  • Create ledger reports for tax reporting
  • Choose from PayPal or bank wire for easy payments
  • Choose how much each affiliate receives
  • Create automated leaderboards and run affiliate contests

GrooveFunnels Customer Support

If you can’t find what you’re looking for in the Groove Academy (likely) the platform has a help desk that you can contact for support. 

There is a live chat function, but it’s not always available and works in the US EST time zone. Therefore, it’s not very helpful for all of Groovefunnel’s international users. If you want to use live chat, it’s open during these hours:

  • Monday – Friday 11:00 AM. – 5:00 PM EST
  • Saturday – Sunday 12:00 PM to 5:00 PM EST

If that doesn’t work for you, you can email [email protected].

There is no phone number that you can call.

GrooveFunnels Pricing Plans lifetime pricing

Groovefunnels has quite an array of available pricing plans to choose from:

  • Lite plan: Free for life
  • Startup Plan: $99/mo or $39.99/mo paid annually
  • Creator plan: $149/mo or $83/mo paid annually
  • Pro plan: $199/mo or $124.25/mo paid annually
  • Premium plan: $299/mo or $166/mo paid annually
  • Premium plan + lifetime: One-time payment of $2,497 or pay in three installments of $997

GrooveFunnels comes with a 30-day money-back guarantee. There is no free trial because you can use the software on its free plan.

PlanMonthly priceAnnual priceIncluded features
LiteUse of the platform on a limited basis
Startup$99$39.99Higher limits or unlimited features
Creator$149$835,000 contacts and 50,000 email sends, 30% affiliate commission
Pro$199$124.2530,000 contacts, unlimited email sends, 40% affiliate commission
Premium$299$16650,000 contacts, unlimited email sends, 40% commission, 10% 2-tier commission
Premium + lifetimeOne-time payment of $2,497 or pay in three installments of $997Unlimited everything and lifetime access for a single payment. Plus, GrooveDesignerPro for free.

Frequently Asked Questions

What can you do with GrooveFunnels?

Since 2020 GrooveFunnels has upgraded its platform to include the ability to create sales funnels, landing pages, and websites.

You can also send out email and multi-channel marketing campaigns, set up shopping carts, design, and host courses. Plus, you can upload videos, add blogs, and run webinars.

It is designed to be an all-in-one sales and marketing platform. Therefore you also have the ability to manage your customer relationships, and nurture leads all from the same dashboard.

Is GrooveFunnels really free?

GrooveFunnels has a “free for life” plan available called the Lite plan.

You can use most of the platform’s tools and features but on a limited basis. You also cannot remove the Groove branding while using the Lite plan.

If you want full platform functionality, there are five different paid plans (starting from $39.99) to choose from.

How much do and GrooveFunnels cost?

Groove offers five different pricing plans:

Lite Plan costs $0 (is FOREVER-free but limited features compared to the other plans)
Startup Plan is $99/mo or $39.99/mo when paid annually
Creator Plan is $149/mo or $83/mo when paid annually
Pro Plan is $199/mo or $124.25/mo when paid annually
Premium Plan is $299/mo or $166/mo when paid annually
Premium LIFETIME Plan is a one-time payment of $2,497 or pay in three installments of $997

Learn more about the different plans here.

Who is behind and GrooveFunnels? was launched in 2019 by Mike Filsaime. The company is based in Boca Raton, Florida, and has over 20 employees.

Prior to, there were three products available – GrooveSell, GroovePages, and GrooveAffiliates – under the single title of GrooveFunnels.

Is GrooveFunnels better than ClickFunnels?

While the two products sound very similar AND are funnel builders, GrooveFunnels and ClickFunnels are very different platforms, and it is difficult to draw a direct comparison.

This is because ClickFunnels focuses primarily on sales funnel creation and doesn’t offer the additional sales and marketing tools that are available with GrooveFunnels.

If we compare GrooveFunnels vs ClickFunnels for their sales funnel capabilities, I would say that ClickFunnels has a more refined product.

However, since GrooveFunnels allows you to do so much more, AND offers a free life-time plan, it is a better product overall.

If you’re curious about Clickfunnels, read my full CF review here.

Summary – Review 2023’s GrooveFunnels is definitely a comprehensive platform with a lot of functionality. If you’re new to it, then the Free for Life plan is an ideal way to get started without having to lay out a heavy investment.

The tools that do work are easy to understand and get to grips with, and I like the intuitive interface for most of the building tools.

However, the platform has several glaring flaws.

First, the pages and funnel builder was glitchy and didn’t function properly. The blogging feature didn’t work at all, and the webinar choice was disappointing despite it claiming three options were “coming soon.”

These problems need addressing because all they do is frustrate their user base since they’re not getting what the platform claims to provide.

All in all, it’s a decent platform and fairly priced, but it still has a long way to go in order to improve.


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Lifetime Plans FROM $39.99/mo

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