Wix Website Builder Review

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If you’ve been contemplating building a website for your business or blogging endeavors and have started exploring your options, chances are you’ve come across Wix. Read our 2024 Wix review to find out what’s so special about this tool and where it falls short.

From $16 per month

Try Wix for FREE. No credit card required

Wix is one of the most popular website building platforms in the world and the fact there’s a free Wix plan is just one of the many reasons why you should go and sign up for it today!

Wix Review Summary (TL;DR)
Rating
Rated 4.2 out of 5
(9)
Price from
From $16 per month
Free plan & trial
Free plan: Yes (completely customizable design-wise, but no custom domain name). Free trial: Yes (14 days with full refund)
Type of website builder
Online – Cloud based
Ease of use
Drag-and-drop live editor
Customization options
Large library of professionally designed and editable templates (you can change text, colors, images, and other elements)
Responsive templates
Yes (500+ mobile-responsive templates)
Web hosting
Yes (fully hosted included in all plans)
Free domain name
Yes, but only for a year and with select yearly premium plans
Customer support
Yes (via FAQs, phone, email, and in-depth articles)
Built-in SEO features
Yes (SEO patterns for your main pages and blog posts; custom meta tags; URL redirect manager; image optimization; Google My Business integration; etc.)
Apps & extensions
600+ apps and extensions to install
Current Deal
Try Wix for FREE. No credit card required

Key Takeaways:

Wix offers a user-friendly drag-and-drop editor that doesn’t require any coding skills. With more than 500 templates, users can quickly design their website and customize it to their liking.

Wix offers free hosting, SSL certificates, and mobile SEO optimization, making it a cost-effective option for small businesses and individuals.

Although Wix offers a free plan, it comes with limitations such as limited storage, bandwidth, and the display of Wix ads. Also, migrating from Wix to another CMS can be challenging.

Over the last seven years, Wix’s user base has increased from 50 million to 200 million. That’s the direct result of the site builder’s user-friendliness, intuitive technology, and constant improvement.

company timeline

Since we’re transferring huge chunks of our everyday lives into the internet realm, having an online presence is the bare minimum for practically every business and brand. However, not every entrepreneur is a seasoned coder or can afford to hire a professional web developing team, which is where Wix comes in.

Reddit is a great place to learn more about Wix. Here are a few Reddit posts that I think you’ll find interesting. Check them out and join the discussion!

DEAL

Try Wix for FREE. No credit card required

From $16 per month

Pros and Cons

Wix Pros

  • Easy to Use – To get started, you can pick a template you like and start adjusting it to your liking with the help of the drag-and-drop editor. All you need to do to add a design element to your site is drag and drop it where you see fit. No need to worry about coding at all!
  • Wide Selection of Website Templates – Wix gives its users access to more than 500 professionally designed and fully editable templates. You can browse Wix’s main categories (Business & Services, Store, Creative, Community, and Blog) or search for specific templates by entering keywords in the ‘Search all templates…’ bar.
  • Fast Website Design With Wix ADI – In 2016, Wix launched its Artificial Design Intelligence (ADI). Simply put, this is a tool that builds an entire website based on your answers and preferences, thus saving you the trouble of coming up with a website concept and executing it.
  • Free and Paid Apps for Extra Functionality – Wix has an amazing market with both free and paid apps that can make your site more user-friendly and accessible. Depending on the type of your website, Wix will select a few options for you, but you can also explore all the apps through the search bar as well as the main categories (Marketing, Sell Online, Services & Events, Media & Content, Design Elements, and Communication).
  • Free SSL for All Plans – SSL certificates are a must for all businesses and organizations as the secure sockets layer (SSL) protects online transactions and secures customer information.
  • Free Hosting for All Plans – Wix provides its users with fast, secure, and reliable hosting at no extra charge. Wix hosts all the sites on a global content delivery network (CDN), meaning your site’s visitors are directed to the server closest to them, which leads to short site loading times. You don’t have to install anything; your free web hosting will set up automatically the minute you publish your website.
  • Mobile Site SEO Optimization – Many freelancers, entrepreneurs, content managers, and small business owners overlook the importance of mobile SEO. But having an SEO-friendly mobile version of your site is an absolute must today and Wix knows it. That’s why this wix website builder features a mobile editor. It allows you to improve your mobile website’s performance and loading time by hiding certain design elements and adding mobile-only ones, resizing your mobile text, rearranging your page sections, and using the Page Layout Optimizer.

Wix Cons

  • Free Plan Is Limited – Wix’s free plan is rather limited. It provides up to 500MB of storage and the same amount of MB for bandwidth (limited bandwidth can negatively impact your site’s speed and accessibility).
  • Free Plan Doesn’t Include a Custom Domain Name – The free package comes with an assigned URL in the following format: accountname.wixsite.com/siteaddress. To get rid of the Wix subdomain and connect your unique domain name to your Wix website, you must purchase one of Wix’s premium plans.
  • Free and Connect Domain Plans Show Wix Ads – Another annoying detail about the free plan is the display of Wix ads on every page. In addition to this, the Wix favicon appears in the URL. This is the case with the Connect Domain plan as well.
  • Premium Plan Covers Only One Site – You can create multiple sites under a single Wix account, but each site will have to have its own premium plan if you want to connect it with a unique domain name.
  • Migrating From Wix Is Complicated – If you ever decide to move your site from Wix to another content management system (WordPress, for example) due to its limitations, you’ll probably need to consult and/or hire an expert to do the job. That’s because Wix is a closed platform and you’ll need to transfer the content from your website by importing the Wix RSS feed (a summary of updates from your site).

TL;DR Despite its drawbacks, Wix is an excellent website builder for beginners. Thanks to its intuitive interface and multiple free and paid tools, this platform allows you to bring your website vision to life (and maintain it) without having to write a single line of code.

Key Features

Large Library of Website Templates

wix templates
See my collection of hand-picked Wix templates here

As a Wix user, you have access to more than 800 gorgeous professionally designed website templates. These are divided into 5 main categories (Business & Services, Store, Creative, Community, and Blog) to meet specific needs.

You can discover subcategories by simply hovering over the primary category encompassing the type of website you want to launch.

If you have a really detailed idea that none of Wix’s existing templates seems to match, you can choose a blank template and let your creative juices flow.

You can start from scratch and pick all the elements, styles, and details yourself.

wix blank starter template

However, the blank page approach might be too time-consuming for multi-page and content-heavy websites as you’ll have to design each page individually.

Drag-and-Drop Editor

wix drag and drop editor

One of the main reasons for Wix’s increasing popularity is, of course, its drag-and-drop editor.

Once you choose the right Wix template for your online store, blog, portfolio, or tech company (you can narrow down your options by filling in the type of website you want to build at the very beginning), the Wix editor will allow you to make all the adjustments you want. You can:

  • Add text, images, galleries, videos and music, social media bars, contact forms, Google Maps, Wix chat button, and many other elements;
  • Choose a color theme and edit the colors;
  • Change page backgrounds;
  • Upload media from your social platform profiles (Facebook and Instagram), your Google Photos, or your computer;
  • Add apps to your website to make it more functional and user-friendly (more on Wix’s app market below).

Wix ADI (Artificial Design Intelligence)

Wix ADI (Artificial Design Intelligence)
ADI (Artificial Design Intelligence) is Wix’s AI tool for creating web designs

Wix’s ADI is practically a magic wand for creating a professional website. You literally don’t have to move a single design element.

All you need to do is answer a few simple questions and make a few simple choices (onsite features, theme, homepage design, etc.), and Wix ADI will design a beautiful site for you in just a few minutes.

This is ideal for both beginners and tech-savvy business owners who want to save time and build their online presence as soon as possible.

Built-in SEO Tools

wix seo tools

Wix doesn’t overlook the immense importance of SEO optimization and SERP rankings. The robust SEO toolset this website builder provides is proof of that. Here are some of the most useful SEO features every Wix website comes with:

  • Robots.txt Editor — Since Wix creates a robots.txt file for your website automatically, this SEO tool allows you to change it to better inform Googlebots how to crawl and index your Wix site.
  • SSR (Server Side Rendering) — The Wix SEO suite includes SSR as well. This means that Wix’s server sends data directly to the browser. In other words, Wix generates an optimized and dedicated version of your website pages, which helps bots crawl and index your content more easily (the content can be rendered before the page is loaded). SSR yields multiple benefits, including faster page loading, better user experience, and higher search engine rankings.
  • Bulk 301 Redirects — The URL Redirect Manager allows you to create permanent 301 redirects for numerous URLs. Simply upload your own CSV file and import a maximum of 500 URLs. Don’t worry, Wix will notify you via an error message if you made a mistake setting up the redirects or if there’s a 301 loop.
  • Custom Meta Tags — Wix generates SEO-friendly page titles, descriptions, and open graph (OG) tags. However, you can further optimize your pages for Google and other search engines by customizing and changing your meta tags.
  • Image Optimization — Another strong reason why Wix is the perfect site builder for beginners is the image optimization feature. Wix automatically reduces your image file size without sacrificing quality to maintain short page load times and ensure a better user experience.
  • Smart Caching — To shorten your site loading times and improve your visitor’s browsing experience, Wix automatically caches static pages. This makes Wix one of the fastest website builders on the market.
  • Google Search Console Integration — This feature allows you to confirm domain ownership and submit your sitemap to GSC.
  • Google My Business Integration — Having a Google My Business profile is the key to local SEO success. Wix allows you to set up and manage your profile using your Wix dashboard. You can easily update your company info, read, and reply to customer reviews, and increase your web presence.

You can also connect your Wix website with essential marketing tools such as Google Analytics, Google Ads, Google Tag Manager, Yandex Metrica, and Facebook Pixel & CAPI.

Site speed matters greatly for SEO performance, user experience, and conversion rates (users expect, and demand, that your website loads fast!)

Wix takes care of this, because as of February 2024, Wix is the fastest website builder in the industry.

Wix is the fastest website builder
Data from the Core Web Vitals report
DEAL

Try Wix for FREE. No credit card required

From $16 per month

Wix App Market

Wix app market

Wix’s impressive app store lists more than 600+ apps, including:

  • Wix Forum;
  • Wix Chat;
  • Wix Pro Gallery;
  • Wix Site Booster;
  • Social Stream;
  • 123 Form Builder;
  • Wix Stores (one of the best eCommerce features);
  • Wix Bookings (for premium plans only);
  • Event Viewer;
  • Weglot Translate;
  • Get Google Ads;
  • Wix Pricing Plans;
  • Paid Plan Comparison;
  • PayPal Button;
  • Customer Reviews; and
  • Form Builder & Payments.

Let’s take a close look at four of the most practical and handy Wix apps: Wix Chat, Event Viewer, Wix Stores, and Wix Bookings.

The Wix Chat app is a free communication app developed by Wix. This online business solution gives you the chance to interact with your visitors by getting notifications every time someone enters your site.

This is an extremely useful feature because it allows you to build and nurture your customer relationships which can lead to more sales. Plus, you can chat with your visitors from both your computer and your phone.

The Event Viewer app is a must if you’re an event organizer. It allows you to sync to many ticketing and streaming apps, including Ticket Tailor, Reg Fox, Eventbrite, Ticket Spice, and Ovation Tix.

But my favorite thing about Event Viewer is that it enables you to integrate with Twitch and broadcast your live streams. If you’re not sure whether this app suits your needs, you can take advantage of the 15-day free trial and see how it goes.

The Wix Stores app is used by more than 7 million businesses across the globe. It allows you to set up a professional online store with custom product pages, manage orders, shipping, fulfillment, and finances, get your sales tax automatically calculated, monitor inventory, offer your customers in-cart previews, and sell on Facebook, Instagram, and across other channels.

The Wix Booking app is a great solution for companies and individuals who offer one-on-one appointments, intro calls, classes, workshops, etc. It helps you manage your schedule, employees, attendance, and clients from any device and gives you the chance to receive secure online payments for your services. This app is available worldwide for $17 per month.

Site Contacts

site contacts

Wix’s Site Contacts feature is a convenient way to manage all of your website’s contacts. By clicking on ‘Contacts’ in the ‘Ascend by Wix’ section of your dashboard, you’ll be able to:

  • View all your contacts and their info in a separate contact card (email address, phone number, the products or services they’ve bought, and any special notes),
  • Filter your contacts by labels or subscribed status, and
  • Grow your contact list by importing contacts (from a Gmail account or as a CSV file) or adding new contacts manually.

I really like the fact that when someone completes a contact form on your site, subscribes to your newsletter, purchases a product from your online store, or interacts with your website in some other way, they are automatically added to your contact list with the information they provided.

This tool comes in handy when you want to get in touch with your current and potential customers through a powerful email marketing campaign. Speaking of…

Wix Email Marketing

Wix email marketing tools

The Wix Email Marketing tool is part of Wix Ascend — a built-in suite of marketing and customer management tools. It’s an amazing feature every business needs because it helps you create and send effective email marketing campaigns to engage your target audience and boost website traffic.

By sending regular updates and announcements about special promotions, you’ll remind your contacts you’re here and have plenty to offer.

email newsletter

The Wix Email Marketing tool features an intuitive editor that helps you write mobile-friendly emails with ease.

What’s more, this tool allows you to set up automatic email campaigns and monitor their success in real-time, with the help of the integrated data analytics tool (delivery rate, open rate, and clicks).

There’s a catch, though. Every premium Wix plan comes with a pre-installed limited Ascend plan. To make the most of Wix Email Marketing, you’ll need to upgrade your Ascend plan (no, Ascend plans and Wix premium plans aren’t the same thing).

The Professional Ascend Plan is the most popular one and is perfect for entrepreneurs and business owners who want to generate high-value leads through email marketing. This plan costs $24 a month and includes:

  • Ascend branding removal;
  • 20 email marketing campaigns a month;
  • Up to 50k emails a month;
  • Campaign scheduling;
  • Campaign URLs connected to your unique domain name.

I admit that the fact the Wix Email Marketing feature isn’t part of Wix’s premium site plans is annoying. However, Wix gives you the chance to test-drive the Ascend plan of your choice and receive a full refund within 14 days.

Logo Maker

When it comes to startups, Wix is practically a one-stop shop. In addition to building your website without the bother of coding, Wix also allows you to create a professional logo and thus develop a unique brand identity.

The Logo Maker feature gives you two options: make a logo yourself or hire an expert.

If you choose to test your logo-making skills, you’ll start by adding the name of your business or organization.

Wix's free logo maker

Once you select your industry/niche, decide how your logo should look and feel (dynamic, fun, playful, modern, timeless, creative, techy, fresh, formal, and/or hipster), and answer where you intend to use your logo (on your website, business cards, merchandise, etc.).

Wix’s Logo Maker will design multiple logos for you. You can, of course, pick one and customize it. Here’s one of the logo designs Wix whipped up for my site (with a few minor changes by me):

logo example

This is a great option if you’re on a tight budget and can’t afford to hire a professional web designer. The only annoying thing about this feature is that you must purchase a premium plan to be able to download and use it. Plus, Wix’s logo plans are valid for one logo only.

Plans & Pricing

As this Wix review has pointed out, Wix is a great website-building platform for newbies, but there are also plans suitable for more experienced entrepreneurs and business owners. See my Wix pricing page for an in-depth comparison of every plan.

Wix Pricing PlanPrice
Free plan$0 – ALWAYS!
Website plans/
Combo plan$23/mo ($16/month when paid annually)
Unlimited plan$29/mo ($22/month when paid annually)
Pro plan$34/mo ($27/month when paid annually)
VIP plan$49/mo ($45/month when paid annually)
Business & eCommerce plans/
Business Basic plan$34/mo ($27/mo when paid annually)
Business Unlimited plan$38/mo ($32/mo when paid annually)
Business VIP plan$64/mo ($59/mo when paid annually)

Free Plan

Wix’s free package is 100% free, but it has many limitations, which is why I strongly recommend using it for a short period. You can use Wix free plan to familiarize yourself with the best website builder’s basic features and tools and get an idea of how you can curate your web presence with them.

Once you’re certain this platform is a good fit for you, you should consider upgrading to one of Wix’s premium plans.

The Free Plan includes:

  • 500MB of storage space;
  • 500MB of bandwidth;
  • Assigned URL with Wix subdomain;
  • Wix ads and Wix favicon in your URL;
  • Non-priority customer support.

This plan is ideal for: everyone who wants to explore and test-drive the Wix free website builder before switching to a premium plan or going with another website building platform.

Connect Domain Plan

This is the most basic paid plan Wix offers (but it’s not available in every location). It costs only $4.50 a month, but it has plenty of drawbacks. The appearance of Wix ads, the limited bandwidth (1GB), and the lack of a visitor analytics app are the most significant ones.

The Connect Domain Plan comes with:

  • The option to connect a unique domain name;
  • A free SSL certificate that protects sensitive information;
  • 500MB of storage space;
  • 24/7 customer care.

This plan is ideal for: personal use as well as businesses and organizations that are just entering the online world and haven’t decided what their website’s main purpose is yet.

Combo Plan

Wix’s Combo Plan is slightly better than the previous package. If the Connect Domain Plan suits your needs but the display of Wix ads is a dealbreaker for you, then this is the perfect choice for you.

From just $16/month you’ll be able to remove Wix ads from your site. Plus, you’ll have:

  • Free custom domain for a year (if you purchase a yearly subscription or higher);
  • Free SSL certificate;
  • 3GB of storage space;
  • 30 video minutes;
  • 24/7 customer care.

This plan is ideal for: professionals who want to establish their brand’s credibility with the help of a unique domain name but don’t need to add much content to the site (a landing page, a simple blog, etc.).

Unlimited Plan

The Unlimited Plan is by far the most popular Wix package. Its affordability is only one of the reasons for this. From $22/month, you’ll be able to:

  • Connect your Wix site with a unique domain name;
  • Receive a free domain voucher for 1 year (if you purchase a yearly subscription or higher);
  • 10 GB web storage space;
  • $75 Google Ads credit;
  • Remove Wix ads from your site;
  • Showcase and stream videos (1 hour);
  • Rank higher in search results with the help of the Site Booster app;
  • Access to the Visitor Analytics app and Events Calendar app
  • Enjoy 24/7 priority customer support.

This plan is ideal for: entrepreneurs and freelancers who want to attract high-quality customers/clients.

Pro Plan

Wix’s Pro plan is a step up from the previous plan, giving you access to more apps. From $45/month you’ll get:

  • Free domain for a year (valid for select extensions);
  • Unlimited bandwidth;
  • 20GB of disk space;
  • 2 hours to showcase and stream your videos online;
  • $75 Google Ads credit;
  • Free SSL certificate;
  • Rank higher in search results with the help of the Site Booster app;
  • Access to the Visitor Analytics app and Events Calendar app
  • Professional logo with full commercial rights and social media sharing files;
  • Priority customer care.

This plan is best suited for: brands that care about online branding, videos, and social media.

VIP Plan

Wix’s VIP Plan is the ultimate package for professional sites. From $45/month you’ll have:

  • Free domain for a year (valid for select extensions);
  • Unlimited bandwidth;
  • 35GB of storage space;
  • 5 video hours;
  • $75 Google Ads credit;
  • Free SSL certificate;
  • Rank higher in search results with the help of the Site Booster app;
  • Access to the Visitor Analytics app and Events Calendar app
  • Professional logo with full commercial rights and social media sharing files;
  • Priority customer care.

This plan is ideal for: professionals and experts who want to build an exceptional web presence.

Business Basic Plan

The Business Basic Plan is a must if you want to set up an online store and accept online payments. This package costs $27 per month and includes:

  • 20 GB file storage space;
  • 5 video hours;
  • Secure online payments and convenient transaction management via the Wix dashboard;
  • Customer accounts and fast checkout;
  • Free domain voucher for a full year (if you purchase a yearly subscription or higher);
  • Wix ad removal;
  • $75 Google Ads credit;
  • 24/7 customer care.

This plan is ideal for: small and local businesses that want to receive secure online payments.

Business Unlimited Plan

Wix’s Business Unlimited Plan costs $32 a month and includes:

  • Free domain voucher for a whole year (if you purchase a yearly subscription or higher);
  • 35 GB file storage space;
  • $75 Google search advertising credit
  • 10 video hours;
  • Wix ad removal;
  • Unlimited bandwidth;
  • 10 video hours;
  • Local currency display;
  • Automated sales tax calculation for 100 transactions per month;
  • Automated email reminders to customers that abandoned their shopping carts; 
  • 24/7 customer support.

This plan is ideal for: entrepreneurs and business owners who want to expand their operations/grow their company.

Business VIP Plan

The Business VIP Plan is the richest eCommerce plan the website builder offers. For $59 per month, you’ll be able to:

  • 50 GB file storage space;
  • $75 Google search advertising credit
  • Unlimited hours for showcasing and streaming your videos online;
  • Showcase an unlimited number of products and collections;
  • Accept secure online payments;
  • Sell subscriptions and collect recurring payments;
  • Sell on Facebook and Instagram;
  • Automate sales tax calculation for 500 transactions a month;
  • Remove Wix ads from your site;
  • Have unlimited bandwidth and limitless video hours;
  • Enjoy priority customer care.

This plan is ideal for: large online stores and businesses that want to equip their websites with useful apps and tools for an amazing onsite brand experience.

Compare Wix Competitors

Here’s a comparison table of Wix and its competitors, including Squarespace, Shopify, Webflow, Site123, and Duda:

FeatureWixSquarespaceShopifyWebflowSite123Duda
Unlimited ProductsYesYes (on specific plans)YesE-commerce plans availableLimitedYes (on specific plans)
Free Domain1 year1 yearNoNo1 year (with premium plans)1 year
Storage2GBUnlimited (with limitations)UnlimitedDepends on the plan500MB – 270GBDepends on the plan
Video StreamingUp to 30 minutesUnlimited (with limitations)Depends on third-party appsDepends on third-party appsBasic with free planDepends on the plan
Templates800+100+Limited but customizable100+Basic and functional100+
Ideal forMore design template optionsAesthetic, artist-focusedE-commerce focusedCustomizable web designsSimple, straightforward sitesMultilingual sites

  1. Squarespace: Squarespace is known for its aesthetically pleasing and artistically driven templates. It’s ideal for creatives and small business owners who value design aesthetics. The platform offers unlimited storage and video streaming on specific plans, but its template variety is less compared to Wix. Read our Squarespace review here.
  2. Shopify: Shopify is a strong contender for e-commerce focused businesses. Its platform is specifically tailored for online stores and offers comprehensive e-commerce tools and capabilities. Although it has a higher starting price, it provides unlimited products and storage, making it suitable for growing online businesses. Read our Squarespace review here.
  3. Webflow: Webflow is a good option for users who want customizable web designs and are willing to delve into more technical aspects of website building. It offers a mix of design flexibility and e-commerce capabilities, but its template variety and video streaming capabilities depend on third-party apps. Read our Webflow review here.
  4. Site123: Site123 is known for its simplicity and ease of use, making it suitable for beginners or those who need to set up a straightforward site quickly. It offers basic functionality with limited templates, making it a less versatile option compared to others but a good starting point for simple projects. Read our Site123 review here.
  5. Duda: Duda is particularly suited for creating multilingual sites and is used often by web design professionals and agencies. It provides a good range of templates and features tailored for professional use, but its focus is less on individual small business owners or hobbyists. Read our Duda review here.

Common Questions Answered

Is Wix a Reliable Website Builder?

Yes, it is. Wix is a publicly traded company with excellent adherence to regulations, laws, and guidelines relevant to its business processes. Every Wix website has built-in security, including:

– SSL certificate for safe and private HTTPS connections;
– Level 1 PCI compliance for the best payment industry standards;
– ISO 27001 & 27018 certificates for personal information protection and website security risk management;
– DDoS protection for dependable web hosting;
– 24/7 website security monitoring;
– 2-step verification.

Is Wix Good for Beginners?

Absolutely! Wix is the single best beginner-friendly website builder thanks to its user-friendly environment and a huge library of professionally designed templates. DIYers can build their website without any coding knowledge whatsoever. All they need to do is pick a template, customize it with the help of the drag-and-drop editor, produce high-quality content, and publish it!

Do Professionals Use Wix?

100% yes! However, tech-savvy entrepreneurs and business owners use Wix’s premium plans as they offer many more useful features and other advantages. In addition to this, the Wix Code (now Velo by Wix) allows individuals with solid technical skills to build, manage, and deploy professional web apps super-fast and create the website of their dreams. Plus, Velo gives experienced web developers the chance to integrate great third-party APIs (Stripe, Twilio, and SendGrid to name a few).

Can a Wix Website Be Hacked?

That’s highly unlikely, as every Wix website is protected with multi-layered security. The most important layer is the SSL certificate. This means that your visitors can view your website via an HTTPS (hypertext transfer protocol secure) connection. Wix also provides 24/7 website security monitoring for extra protection.

What Are the Disadvantages of Wix?

Wix is a fantastic website builder, but it’s not without flaws. One of its biggest disadvantages is the lack of live customer support in the form of a live chat. Another extremely annoying thing about Wix is that it doesn’t allow for a template switch.

This means that once you pick a website design template, you’ll have to work with it forever. To avoid choosing a template that’s not quite ideal for your business needs, you should take advantage of Wix’s free plan or use their 14-day free trial. This is how you’ll be able to explore many different options without wasting a single dime. Go here to check out good Wix alternatives

Our Verdict ⭐

wix reviews 2024

Wix reigns supreme in the ‘website builders for beginners’ category. Despite its limitations, Wix’s free website builder is a fantastic choice for those who are just entering the internet world and don’t want to know the first thing about coding.

With its impressive design template collection, user-friendly interface, and rich app market, Wix makes creating professional websites an easy and enjoyable task.

Who should choose Wix? It is best suited for small to medium-sized businesses or individuals with limited budgets and minimal technical skills who require a comprehensive e-commerce platform. It offers an easy-to-use interface and a variety of customizable templates, making it a practical choice for those seeking to create a professional online store without extensive web development experience.

I hope you found this expert editorial Wix review helpful!

DEAL

Try Wix for FREE. No credit card required

From $16 per month

Recent Improvements & Updates

Wix constantly improves its features and functionality with more integrations, better security, and enhanced customer support. Here are just some of the recent improvements (last checked February 2024):

  • Afterpay Integration: Users can now offer a “buy now, pay later” option through Afterpay, available via Wix Payments. This feature allows customers to pay in installments while businesses receive full payment upfront, all manageable through the Wix Dashboard.
  • Adobe Express for Digital Creations: Wix has integrated Adobe Express into its Media Manager, providing access to advanced design features for editing media elements on websites.
  • Google Pay for Fast Checkout: To reduce abandoned carts, Wix now includes Google Pay as a checkout option, enabling quicker payment processes for online shoppers.
  • Tap to Pay on Android: This addition to Wix’s Point of Sale (POS) solutions allows users to accept payments using an Android smartphone or tablet, enhancing mobile payment capabilities.
  • Site-Level SEO Assistant: Wix has introduced an SEO tool that provides audits, actions, and recommendations to improve a site’s search performance and overall SEO health.
  • Tap to Pay on iPhone: Wix has enabled contactless payments through the iPhone. Users can download the Wix Owner app and accept various types of contactless payments without additional hardware.
  • Wix Video Maker Powered by Vimeo: This feature allows users to create unlimited free videos for business promotion, offering a variety of templates and customization options including music and overlays.
  • Faster Data Retrieval with Indexing: Wix has updated its data retrieval process, enabling faster querying and preventing duplicate data creation by adding indexes to collections.

Reviewing Wix: Our Methodology

When we review website builders we look at several key aspects. We assess the intuitiveness of the tool, its feature set, the speed of website creation, and other factors. The primary consideration is the ease of use for individuals new to website setup. In our testing, our evaluation is based on these criteria:

  1. Customization: Does the builder allow you to modify template designs or incorporate your own coding?
  2. User-Friendliness: Are the navigation and tools, such as the drag-and-drop editor, easy to use?
  3. Value for Money: Is there an option for a free plan or trial? Do paid plans offer features that justify the cost?
  4. Security: How does the builder protect your website and data about you and your customers?
  5. Templates: Are the templates of high quality, contemporary, and varied?
  6. Support: Is assistance readily available, either through human interaction, AI chatbots, or informational resources?

Learn more about our review methodology here.

DEAL

Try Wix for FREE. No credit card required

From $16 per month

What

Wix

Customers Think

Love Wix!

Rated 5.0 out of 5
December 29, 2023

I’ve been using Wix for my small business website for the past year, and I’m really impressed with its user-friendly interface and flexibility. The variety of templates allowed me to create a site that truly reflects my brand without needing any background in web design. The drag-and-drop feature made it incredibly easy to customize pages to my liking. Also, the customer support has been helpful whenever I had questions. The pricing is reasonable, especially considering the range of features and the ease of integrating e-commerce. I highly recommend Wix to anyone looking to create a professional-looking website without the complexity or high costs often associated with web development.

Avatar for Troy from NV
Troy from NV

Made for beginners

Rated 4.0 out of 5
May 5, 2022

Wix is great for starter sites but it’s not enough to build an online business. It may be enough for small businesses who just want to throw something up and forget about it. But I find that after 2 years, I have outgrown Wix and will need to move my content to a WordPress site. It’s great for beginners and small businesses though.

Avatar for Miguel O
Miguel O

Love Wix

Rated 5.0 out of 5
April 19, 2022

I love how easy Wix makes building professional-looking websites on your own. I started my site using a pre-made template I found on Wix. All I had to do was change the text and images. Now it looks better than the site my friend got from a freelancer after spending more than a thousand dollars.

Avatar for Timmy
Timmy

Easy site builder

Rated 5.0 out of 5
January 3, 2022

Wix is the easiest way to build a website on your own. I have tried other website builders but most of them had too many advanced features that I didn’t need. Wix offers a free domain and everything else you need to run an online business.

Avatar for Lord M
Lord M

Wix is a bit pricey

Rated 2.0 out of 5
October 4, 2021

Wix is popular but what I don’t like about it is that the plan starts at $10. For someone starting a business from scratch, this is not a smart move. Although the features are cool, I would rather go for low-priced alternatives than this one.

Avatar for Franz M
Franz M

Wix is Just Fair

Rated 3.0 out of 5
September 29, 2021

The starting price that Wix offers is just fair for the features and the freebies that you’ll get. If you want to get a better service, then Wix is the right one for you., Yet, if you’re not willing to pay for a Wix plan, then it’s up to you.

Avatar for Max Brown
Max Brown

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References

Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.

The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.

Mohit is the Managing Editor at Website Rating, where he leverages his expertise in digital platforms and alternative work lifestyles. His work primarily revolves around topics like website builders, WordPress, and the digital nomad lifestyle, providing readers with insightful and practical guidance in these areas.

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