2022 is here and website owners of all kinds – be it bloggers, marketers, companies, or online shop owners – are gearing up for a brand new year in hopes of making it the most successful one yet.
This article is a summary of some of the most interesting 🌐 internet statistics for 2022.
I find it helpful to share what are seemingly the most important statistics and facts about the online world with anyone who wants to know.
This post was originally published in 2018, but it has been updated to include the most relevant internet stats for 2022
Internet Statistics & Facts
Online Advertising Statistics & Facts
Blogging Statistics & Facts
Domain Name Statistics & Facts
Web Hosting Statistics & Facts
Ecommerce & Conversion Stats & Facts
Mobile Internet Statistics & Facts
Social Media Statistics & Facts
Internet Security Statistics & Facts
Summary & References
How many people use the internet in 2022? On March 31, 2021, there were 5,168,780,607 (5.1+ billion) internet users worldwide. To illustrate the massive increase in internet usage, there were 3.42 billion users recorded at the end of 2016.
The average global internet user spends 6 hours and 43 minutes online every day. That’s more than 100 days spent online throughout the year.
Asia continues the trend of having the largest number of internet users in the world, making up 53.4% of the internet world. Runners up include Europe (14.3%), Africa (11.5%), and Latin America/Caribbean (9.6%).
Interestingly, North America makes up only 6.7% of all internet users worldwide.
In Asia, China reigns supreme when it comes to having the biggest number of active internet users: 989,080,566. Right behind it is India with 755,820,000 users. The next closest countries include the United States with more than 302 million internet users (this number is expected to grow to 307.34 million internet users in 2022) and Russia with 124 million internet users.
As of December 18, 2021, there are 333,834,210 people living in the United States. Nearly three times that number of people are using the internet in China, which has a population of 1,447,433,079.
North America has the highest penetration rate with 93.9% of its people using the internet. North America is followed by Europe (88.2%), Latin America/Caribbean (75.6%), the Middle East (74.9%), and Australia/Oceania (69.9%).
How many websites are there in 2022? On December 31, 2021, there were over 1.9 billion websites on the internet. Published on August 6, 1991, info.cern.ch was the first-ever website on the internet.
On March 31, 2021, the world had an average internet penetration rate of 65.6% (as compared to 35% in 2013).
When looking at internet penetration by region, Northern and Western Europe are at the top of the list. As of April 2021, Northern Europe has the highest penetration rate with 97% of the people living in this part of the world having internet access. Western Europe has an internet penetration rate of 93%.
At the beginning of 2021, the Falkland Islands (Islas Malvinas) and Iceland had the highest penetration rates in the world: 99% each. However, it’s important to highlight that their small populations (3,627 and 344,474 respectively on December 18, 2021) make high penetration rates easier to achieve.
Google now processes 5.6 billion search queries every day worldwide. The average internet user conducts between 3 and 4 Google searches on a daily basis.
When Google was launched in September 1998, it processed approximately 10,000 search queries each day.
In 2021, Google Chrome reigns supreme amongst internet users with 64.5% of the global web browser market. Other popular internet browsers rank as follows – Safari (18.86%), Firefox (3.61%), Edge (3.58%), Samsung Internet (3.12%), and Opera (2.24%).
In October 2021, 61.8% of the world’s population used the internet. In 1995, less than 1% of the world’s population had an internet connection.
More people access the internet via mobile devices than they do via desktop computers. In the first quarter of 2021, mobile devices (not including tablets) generated 54.8% of global website traffic.
In the first half of 2021, 64% of all internet traffic was automated traffic (39% came from bad bots and 25% was made up by good bots). Humans accounted for the remaining 36%.
How many domain names are there in 2022? At the end of the first quarter of 2021, there were 363.5 million domain names registered across all top-level domains (TLDs).
As of March 31, 2021, the .com domain name base totaled 154.6 million registrations, while the .net domain name base totaled 13.4 million registrations.
Experts predict that $524.31 billion will be spent on online advertising globally in 2022.
Search advertising spending was projected to amount to around $183 billion in 2021.
Out of $198.3 billion spent on online media advertising in the US in 2021, $66.2 billion were expected to be spent on search ads.
Google was expected to have control of nearly 29% of global digital ad spending in 2021.
In the first quarter of 2021, 74% of all Google search ad clicks in the US were made via mobile devices.
Facebook’s total advertising revenue reached $28.2 billion in the third quarter of 2021, marking an increase of 33% compared to the third quarter of 2020.
In 2021, the average search ad spending per internet user was projected to reach $37.13.
Snapchat has built a self-serve mobile advertising platform where businesses of all sizes can create ads in various formats (single image or video ads, collection ads, story ads, lenses AR experiences, commercials, and filters), launch campaigns, and keep track of their performance. This is a big deal because in the third quarter of 2021, 306 million people on average used the app every day.
How many blog posts are published every day in 2022? According to the latest data, 7.5 million blog posts get published every day.
How many blogs are there? At the beginning of 2021, nearly 600 million blogs were hosted on WordPress, Tumblr, and Google’s Blogger.
Long-form blog posts generate 9 times more leads than short-form blog posts.
The most popular content marketing strategies include – blogging (65%), social media (65%), and case studies (64%). Adding to that, 78% of B2B buyers use case studies when researching purchases, followed by white papers, webinars, e-books, and third-party analysis reports.
Blogs are one of the three main forms of media used in content marketing strategies today. However, they aren’t the most commonly used one – videos are.
6.7 million people publish posts on a blogging website regularly, with 12 million posting blogs to their social media.
81% of consumers trust information found on blogs. In fact, 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
46% of people take recommendations from bloggers/vloggers into account.
75% of people never scroll past the first page of search results and 80% of people ignore Google ads.
Google processes 5.6 billion search queries every day worldwide. The average internet user conducts between 3 and 4 Google searches on a daily basis.
In 2021, 82% of marketers have reported that they’re actively using content marketing. That’s an increase of 70% from last year.
The average word count of high-ranking content on Google is between 1,140 and 1,285 words.
At the end of the first quarter of 2021, there were 363.5 million domain names registered across all top-level domains (TLDs).
The .com and .net TLDs had a combined total of 168 million domain name registrations at the end of March 2021. Compared to the fourth quarter of 2020, that’s an increase of 1.7%.
At the end of March 2021, there were 11.6 million new .com and .net domain name registrations.
In total, there are approximately 364 million domain name registrations worldwide, and that number is now increasing steadily by approximately 1% each year.
The five most popular domain name extensions are currently .com (154.6 million), .cn (24.7 million), .tk (27.5 million), .de (16.6 million), and .net (13.4 million).
Cars.com is the highest-selling domain name ever recorded. It went for a whopping $872 million.
Yahoo.com, Google.com, Facebook.com, Youtube.com, and Live.com rule the domain registration world.
Niche sites have over 1,000 domain name extensions to choose from thanks to site over-saturation.
As of January 2nd, 2021, there were 1,826,089,359 websites, up from 906,616,188 in January 2016.
The world’s first website was published on August 6, 1991 by British physicist Tim Berners-Lee.
The most popular content management systems (CMSs) include WordPress, Shopify, Joomla, and Drupal, with WordPress having a market share of around 65%.
43% of all websites on the internet are powered by WordPress, the open-source content management system.
51.3% of all websites on the internet don’t use a content management system.
50% of all websites today are hosted on either Apache or Nginx, both free-to-use open-source web servers.
The most prominent sites using WordPress are The New York Times, Forbes, and the Facebook Blog.
Half a billion dollars are lost each year because of slow websites, with conversion rates dropping by 7% as a result. This can be prevented using a reliable web hosting company.
40% of consumers will leave a page that takes longer than three seconds to load. And 79% of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again.
A one-second delay in page loading speed can cost you 7% of your eCommerce conversions.
Sites on the first page of Google search results have an average page load speed of less than 2,000 milliseconds.
According to Pingdom, the fastest website to date is bhphotovideo.com, followed by hm.com and bestbuy.com, all of which have page loading speeds of less than 0.5 seconds.
eCommerce sales reached $2.29 trillion in 2017 and were expected to reach $4.9 trillion in 2021. Experts expect this number to rise to $5.4 trillion in 2022.
Global online retail sales are growing and are estimated to reach 21.8% of all retail sales worldwide in 2024. In 2021, China was expected to have the highest eCommerce sales, followed by the US, the UK, Japan, and South Korea.
47.3% of the world population was expected to buy online in 2020.
In 2020, the most popular online payment method in the world was the digital wallet. In fact, around 45% of all eCommerce payment transactions were made with digital and mobile wallets. This figure is projected to rise to over 50% in 2024.
Online grocery shopping will reach $100 billion by 2025, grabbing 20% of the total grocery market.
Experts expected 72.9% of all retail eCommerce sales in 2021 to be generated via mobile commerce (m-commerce). In 2016, mobile commerce made up 52.4% of all eCommerce sales, which means global mobile retail commerce sales have increased by more than 20% in the last 5 years.
One in four people will continue to shop online at least once a week, and yet only 28% of US small businesses are selling their products online.
71% of shoppers believe they will get a better deal online than in stores.
28% of online shoppers will abandon their cart if the shipping costs are too high.
In 2019, it was estimated that there would be 224 million digital shoppers in the United States alone.
Using product videos can increase product purchases by an impressive 144%.
47% of all online orders include free shipping.
Online shoppers will spend 30% more per order when free shipping is included.
While the majority of smartphone and tablet owners (68%) have attempted to make a purchase on their device, two-thirds (66%) failed to complete a transaction due to obstacles encountered during checkout.
Cart abandonment accounts for $18 billion in lost sales every year.
The abandonment rate for mobile shopping carts is 97% compared to 70-75% for desktop carts.
The average B2B buyer is under the age of 35.
71% of all buyers start with generic unbranded searches.
The top reasons for cart abandonment include: shipping costs too high, not ready to purchase, not qualifying for free shipping, shipping costs shown too late in the purchase process, and websites loading too slowly.
Shopify (review here) powers over 1 million merchants. At the end of the third quarter of 2021, Shopify’s cumulative GMV (gross merchandise volume) reached $400 billion, while its total revenue for July, August, and September of 2021 was $1.1 billion. Shopify is the third-largest online retailer in the United States, after Amazon and eBay.
Last year, 174 million Americans who shopped between Black Friday and Cyber Monday spent an average of $335 per person.
Mobile checkout options are increasing since 84% of people have at least one concern with data breaches and online shopping.
Amazon is responsible for more than 49% of all online sales and about 5% of all retail sales in the United States.
80% of North American adults use ad-blocking. If nothing was done to address ad-blocking, it was estimated that by 2020 it would cost businesses $75 billion annually.
It is estimated that 1.92 billion people will buy something online.
Videos are expected to account for 80% of all traffic on the internet.
Google makes up a staggering 32.4% of total mobile ad expenditure, with Facebook being a close second with 24.6%.
About 53% of all emails are opened on mobile devices, with a 25% higher chance of being opened if they have a personalized subject line.
91% of people living in the United Arab Emirates access the internet on their phones, followed by Singapore at 88% and Saudi Arabia at 86%. The United States is at 57% of people accessing the internet via a mobile device.
As of March 2019, 80% of top Alexa websites were mobile-friendly.
70% of mobile users report disliking mobile ads, despite their continued use by businesses.
80% of all internet users own a mobile phone.
People spend 89% of their mobile media time on apps and the other 11% on websites.
American adults are expected to spend 3 hours and 35 minutes on mobile devices on average.
Mobile traffic has overtaken desktop traffic, with 54.8% of all online traffic coming from mobile devices.
Global mobile retail commerce was expected to generate $3.56 billion in sales in 2021.
It is estimated that there are 4.55 billion active social media users around the globe, up from 2.46 billion in 2017.
81% of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
Infographics are liked and shared on social media 3 times more than any other type of content.
The average attention span in 2000 was 12 seconds. This year, the average attention span is just 8 seconds. That’s less than the 9-second attention span of your average goldfish.
B2B audiences largely choose LinkedIn (82%), Twitter (66%), YouTube (64%), Facebook (41%), and SlideShare (38%) as their preferred social media platforms.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
Facebook currently has 2.89 billion monthly active users.
Facebook shows the most powerful social media eCommerce statistics, sending a massive 60% of all eCommerce referrals for last year.
Twitter currently has 336 million monthly active users. This figure is projected to increase to more than 340 million by 2024.
As of October 2021, Twitter was most popular in the US, followed by Japan, India, Brazil, the UK, and Indonesia.
Instagram has 1 billion users. This number is expected to reach 1.13 billion in 2022.
LinkedIn has nearly 800 million users worldwide.
People spend an average of 2 hours and 25 minutes per day on social media networks.
Facebook Messenger and WhatsApp are the top messaging services, with over 50% of internet users using one or the other.
The latest research shows that Snapchat had 306 million daily active users across the globe.
Snapchat usage is highest amongst millennials and Gen Z (75% use it).
Over 500 million people interact with Instagram Stories every day.
Over 2 billion messages are exchanged between brands and users each month, with 45.8% of people saying they would rather contact a business through messaging than email.
Over 90% of marketers who employ an influencer marketing strategy on social media believe it is successful.
73% of cyber attacks are carried out for economic reasons.
Cybercrime damages were expected to cost $6 trillion annually by 2021, up from $3 trillion just a year before that.
The cost of ransomware was predicted to exceed $5 billion in 2017, up from $325 million in 2015.
4,000 ransomware attacks take place every single day.
Ransomware attacks have fallen nearly 30% this year with cryptominer infections increasing by 44.5%.
The average amount demanded after a ransomware attack is $1,077.
1 in every 131 emails contains malware
In 2021, data breach costs reached $4.24 million. Remote work due to the COVID-19 pandemic increased the average cost, while compromised credentials caused the most breaches.
In the same year, a zero trust security model helped reduce the average data breach cost by $1.76 million.
93% of data breaches happen within minutes, and 83% aren’t discovered for weeks.
The largest-ever data breach happened in 2013 when 3 billion Yahoo users’ phone numbers, birth dates, and security questions were hacked.
Taking advantage of weak or stolen passwords is the most common tactic among cybercriminals. 81% of cyber attacks are based on weak or stolen passwords.
Over 40% of cybercrime attacks target small businesses.