In this Divi review, I'll show you what Elegant Themes Divi theme and page builder for WordPress has to offer. I'll cover the features, the pros and cons, and tell you if Divi is right for you.
Divi Review Summary (Key Points)
If you don’t have time to read this Divi review, just watch this short video I put together for you:
Remember when creating websites was the preserve of a select few? Fire-breathing code ninjas towering over keyboards?
Surely, web design has come a long way, thanks to platforms such as WordPress.
As it were, we lived through an era of WordPress themes that were hard to customize.
Soon after, we were treated to multipurpose WordPress themes with 100+ demos, and then visual page builders became commonplace.
And then Nick Roach and Co. found a way of fusing the two, changing the game.
“Mix a full-blown front-end page builder with one of the best WordPress themes?” “Why not?”
So, Divi was born.
TL; DR: Thanks to a multipurpose WordPress theme & visual page builder such as Divi, you can create beautiful websites in minutes, without any coding knowledge.
Which begs the question, “What's Divi?”
What is Divi?
Simple and clear; Divi is both a WordPress theme and a visual page builder.
Think of Divi as two things in one: the Divi Theme and the Divi Page builder plugin.
You'd be correct if you said Divi is a web design framework, or as the developers put it:
Divi is more than just a WordPress theme, it's a completely new website building platform that replaces the standard WordPress post editor with a vastly superior visual editor. It can be enjoyed by design professionals and newcomers alike, giving you the power to create spectacular designs with surprising ease and efficiency.(Build Visually – Elegant Themes)
Aside: While Divi Builder complements the Divi theme amazingly well, you can use the Divi Builder plugin with any WordPress theme.
Here is what Nikola from the Divi support team told me a few seconds ago:
Hi there! Sure. The Divi builder plugin is designed to function alongside any theme that is coded according to Standards For Good Coding as defined by the makers of WordPress.(ElegantThemes Support Chat Transcript)
Back to Divi.
Divi is the flagship product at Elegant Themes, one of the most innovative WordPress theme shops around.
Why do I say so?
I have taken the Divi visual page builder for a ride and…
Well, guys, you will skip the free demo, and go straight to “Please take MY MONEY!”
Yep, it's that good.
This Divi page builder and Divi theme review will focus more on the Divi Builder plugin because it's the real deal!
Find out why 600K customers use Divi and its visual drag & drop builder. Risk-free 30-day money-back guarantee.
Pros of Divi
Now that we know what we're working with, is Divi all it's claimed to be? Let us go over a couple of pros.
Easy to Use/ Visual Drag and Drop Page Builder
Divi is incredibly easy to use that you'll be whipping up websites in record time.
The Divi Builder, which was added to Divi 4.0, allows you to create your website on the front-end in real-time.
In other words, you see your changes as you make them, which eliminates back-and-forth trips to the back-end, saving you plenty of time.
All page elements are customizable easily; it's all point-and-click. If you want to move elements around, you have drag-and-drop functionality at your disposal.
You don't need coding skills to use Divi, the visual page builder offers you complete design control over everything.
At the same time, you get a fully-featured code editor that makes adding custom CSS styles and custom code so much easier and enjoyable.
40+ Website Elements
A fully functional website is made up of many different elements.
You can have buttons, forms, images, accordions, search, shop, blog posts, audio files, call to action (CTAs), and many other elements depending on your needs.
To help you create a professional website without installing additional plugins, Divi comes with over 40 website elements.
Whether you need a blog section, comments, social media follow icons, tabs, and video sliders among other elements, Divi has your back.
All Divi elements are 100% responsive, meaning you can easily create responsive websites that look great and perform well on multiple devices.
1000+ Pre-Made Website Layouts
With Divi, you can build your website from scratch, or install one of the 1,000+ pre-made layouts.
That's right, Divi comes with 1000+ website layouts for free. Simply install the layout from the Divi library and customize it until you drop.
Brand new Divi layouts are added weekly, meaning you will always have new inspiration to build websites that are out of this galaxy.
The best part is the layouts come with tons of royalty-free images, icons, and illustrations so you can hit the ground running.
Divi website layouts come in many categories, from header footer layouts, navigation elements, content modules, and more, meaning there is something for everybody.
Whether you're building a website for a restaurant, agency, online course, business, ecommerce, professional services, or anything else, Divi has just the layout for you.
Customize Everything, Complete Design Control
The number of customization options on this thing will Blow. Your. Mind. I mean, you can customize everything to the finest detail.
Whether you want to customize backgrounds, fonts, spacing, animations, borders, hover states, shape dividers, effects, and add custom CSS styles among other things, Divi will impress you.
You don't have to break a sweat too, to make customizations to your website; Divi makes it all too easy with the intuitive visual page builder.
Just click whichever element you'd like to customize, select your options, and your work is done.
Elegant Themes offer you detailed documentation with videos showing you exactly how to set up and customize any element on your website.
Access To Extra, Bloom and Monarch
Divi is the proverbial gift that never stops giving. When you join Elegant Themes, you get the Divi theme, Divi Builder, 87+ other themes including Extra, Bloom email opt-in plugin, and Monarch social sharing plugin.
Extra is a beautiful and powerful WordPress magazine theme. It's the perfect theme for online magazines, news sites, blogs, and other web publications.
Bloom is a state-of-the-art email opt-in plugin that helps you to build email lists quickly. The plugin comes with plenty of tools such as seamless integration with many email providers, pop-ups, fly-ins, and in-line forms among others.
Monarch is a powerful social sharing plugin that helps you to promote social sharing on your site and grow your social following with ease. You have 20+ social sharing sites and plenty of options at your disposal.
Built-In Lead Generation and Email Marketing
Divi offers you plenty of options to optimize your traffic and generate leads on autopilot. When you purchase Divi, you get the powerful Elegant Themes plugin suite.
Thanks to the Bloom email opt-in plugin, you can build email lists effortlessly. You don't need a third party to collect user data on your website.
On top of that, you can leverage the power of Divi Leads to split test your web pages, gain valuable insights and increase conversion rates without trying hard on your part.
Seamless Integration with WooCommerce
Customizing WooCommerce is challenging, especially when you're working with a theme that's difficult to integrate with the ecommerce platform. In most cases, your online store ends up looking shoddy and unprofessional.
That's not the case with Divi. Divi integrates seamlessly with WooCommerce, allowing you to apply the power of the Divi Builder to your shop, products, and other pages. All thanks to Elegant Themes WooCommerce Divi modules.
Other than that, you can create beautiful landing pages for your WooCommerce products, allowing you to boost your conversion rates immensely.
Adding WooCommerce shortcodes and widgets to your website using Divi is the stuff of fourth-graders. It's too easy that I don't expect you to run into any problems.
Here is a WooCommerce shop demo built using Divi. Now, you can build the store of your dreams without writing a line of code.
Value for Money
Divi is a monster of a theme. It's packed to the brim with all the features you need to build websites like a pro.
The Divi Builder adds a lot of functionality to the Divi WordPress theme, making possible what was once considered impossible.
You can build virtually any website under the sun. The only limit is your imagination.
The Divi membership gives you access to 89+ themes and a bunch of plugins. There is a one-time payment too if you don't like subscriptions.
The bundle is a great investment for any WordPress user. It's true value for your money.
Find out why 600K customers use Divi and its visual drag & drop builder. Risk-free 30-day money-back guarantee.
Cons of Divi
They say whatever has pros must have cons. With all the sweet benefits, does Divi has cons? Let us find out.
Too Many Options
Divi is a powerful WordPress theme builder and all that, which means it comes with so many options and functionalities, almost too many.
At times, you might have a hard time finding an option from the millions of options. But you know what they say: You better have a feature and not need it than vice versa.
Still, once you're familiar with the settings, it's smooth sailing from there.
With many options comes a learning curve. To use Divi to its fullest extent, you'll need to check out the documentation and watch a couple of videos.
It's beginner-friendly alright, but since you have many options at your disposal, you'll need to set aside some time to learn how everything works.
Never to worry though, Divi is fun to learn and use; you should be up and running in no time.
You Are Tied to Divi
Once you go Divi, there is no going back. Unfortunately, Divi's custom shortcodes don't transfer to other page builders such as Elementor, Beaver Builder, WPBakery, Visual Composer page builder, and so on.
In other words, it's a pain switching away from Divi to another page builder. If you plan to use only Divi, this is not a problem. However, if you want to switch to another page builder, you're better off building the website from scratch.
How Much Does Divi Cost?
With all the sweet features, whistles and bells, how much does Divi cost? Elegant Themes offers you two Divi pricing plans.
You can get access to the $89 for one-year package or go with the $249 one-time payment. All packages come with Divi, Extra, Bloom, Monarch, product updates, stellar support, hundreds of website packs, and unlimited website usage.
Find out why 600K customers use Divi and its drag & drop visual builder. Risk-free 30-day money-back guarantee.
Divi Website Examples
Over 1.2M websites use Divi. Below, find a couple of great examples for some inspiration.
Here are a couple of frequently asked questions, in case you have a similar question.
Is the Divi theme free?
No. Divi is not a free WordPress theme. You must purchase a valid license from the Elegant Themes to use Divi. Unlimited access for 1 year is $89 or lifetime access is $249.
Can I use Divi on multiple sites?
Yes, you can use Divi on multiple sites. Each Divi license offers you unlimited website usage.
What is the difference between the Divi theme and the Divi builder?
The Divi theme is just that, a WordPress theme. On the other hand, Divi Builder is a visual page building plugin that you can use with any other WordPress theme.
Divi 4.0 fuses the two, offering you both a theme and the visual plugin in one framework.
Is Divi good for SEO?
Divi is primed for search engine optimization. It is coded to the best SEO and WordPress standards.
On top of that, it comes with built-in SEO features in case you are not using a third-party SEO plugin such as Yoast.
At the same time, Divi integrates seamlessly with all SEO plugins.
Is Divi fast loading?
Divi is optimized for fast-loading pages. Thanks to the latest design techniques, Divi guarantees a mobile-ready and fast-loading WordPress website. In June 2019 ElegantThemes overhauled the Divi codebase which has significantly improved page load speeds on standard Divi installs.
What are the best Divi alternatives?
While it is the most popular WordPress theme and page builder plugin out there, there are a couple of good Divi alternatives you should consider. Elementor is a really good WordPress page builder plugin that is fast, easy to use, and comes with loads of content modules/templates. Beaver Builder is an easy-to-use WordPress page builder that comes with pre-made templates to help you create a website.
What support and help do I get?
All Elegant Themes receive 24/7 support 365 days a year via live chat and contact forms. Their customer support is fast and quite helpful. I got responses to my questions in less than a minute.
Is Divi compatible with Gutenberg?
Yes, Divi is compatible with Gutenberg (WordPress's new visual block-based editor). Divi's ‘Divi Layout Block' is a Gutenberg block that works like a mini version of the Divi Builder. You can use it anywhere inside of a page built with Gutenberg, to add Divi modules or create Divi layouts
Divi Review: Summary
Would I recommend Divi to my friends? Definitely yes! Divi ships with an extensive list of brilliant features that make creating awesome websites a breeze.
Divi is the most popular WordPress theme and the ultimate visual page builder. It's incredibly easy to use making it perfect for beginners and experienced users alike.
To start your journey of better and effortless web design, get your copy of Divi today.
Not my type…
I hate Divi. I would prefer using Elementor. It has some hidden charges and other drawbacks not carefully mentioned that you will discover while using it in the long run. I simply would not recommend it.
My Divi Experience
Setting up any new website with fantastic designs is so fast and easy with Divi. When it comes to designs, Divi offers the greatest flexibility and functionality among others. It's actually the most elegant theme ever made with super speedy customer support. It's pretty easy to use and seamless.
Support Sucks Big Time
Not sure what's holding up support – been waiting more than 48 hours for a response. It's a ridiculous thing if 'til now they still do not have a customer support representative available to look over my ticket.
Divi User Here
I am a current user of the Divi Theme and Builder. The 2 biggest cons for me are the length of time waiting to open, edit and save. Also, the Divi Library does not truly separate content and design layers. For example, you can save either a global library item or a standard item. If you insert a global library item onto a page you can not edit the text without editing the text on all instances. If you insert a standard item, that instance will be a unique instance; in other words, updating the standard source item in the library will not update the other instances. A better solution would be to create a master as a library item. If you want to update/change the design layer, do so in the library. If you want to update the text/content you should be able to do that per instance without that text/content edit impacting all other instances.
Hop on the Divi Train
Divi is a great option for people like me who want the power to build custom designs without needing to know any code (because I do not a lot of knowledge on coding). Their lifetime pricing is actually good if you know in the long run it would benefit you and ROI will come back a hundredfold if you know the tricks of the trade.
24/02/2021 – Divi pricing updated
13/01/2021 – Divi speed performance upgrade, general code refactoring and conditional rendering in the Visual Builder
4/01/2020 – Review published