Divi Review (Still the Ultimate WordPress Theme & Visual Page Builder in 2023?)

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Our content is reader-supported. If you click on our links, we may earn a commission. How we review.

In this Divi review, I’ll show you what Elegant Themes Divi theme and page builder for WordPress has to offer. I’ll cover the features, the pros and cons, and tell you if Divi is right for you.

$89/year or one-time $249

For a limited time you can get 10% off Divi

Divi Review Summary (Key Points)


Divi is a WordPress theme and visual page builder for creating beautiful websites in minutes, without any coding knowledge. It is incredibly easy to use that you’ll be whipping up any type of website in no time.

💰 Cost

Instead of paying for the Divi theme and the builder seperately, you buy access to Elegant Themes’ entire catalog of themes and plugins. It costs $89/year or $249 for lifetime access for use on unlimited sites.

😍 Pros

Divi is easy to use and fully customizable without having to write a single line of code. Build any type of website and use it on an unlimited number of websites. Access to 100s of premade sites, page layouts, header footer layouts, navigation layouts and Divi theme builder packs, plus access to Extra, Bloom, Monarch and more. Amazing support and risk-free 30-day money-back guarantee.

😩 Cons

Divi is a powerful multipurpose WordPress theme which means it comes with so many options and functionalities, almost too many. Also. Divi’s use of custom shortcodes don’t transfer to other page builders such as Elementor.


“Divi ships with an extensive list of brilliant features and addon products that make creating awesome websites a breeze. Divi is the most popular WordPress theme and the ultimate visual page builder. It’s incredibly easy to use making it perfect for beginners and experienced users alike.”
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Key Takeaways:

Divi is a WordPress theme and visual page builder that allows users to create beautiful websites without any coding knowledge.

Divi is fully customizable and offers access to hundreds of premade sites, layouts, and plugins. It is easy to use, making it suitable for both beginners and experienced users.

Divi’s wide range of options and functionalities can be overwhelming for some users, and custom shortcodes used in Divi may not transfer to other page builders such as Elementor.

Reddit is a great place to learn more about ElegantThemes/Divi. Here are a few Reddit posts that I think you’ll find interesting. Check them out and join the discussion!

If you don’t have time to read this Divi review, just watch this short video I put together for you:

For a limited time get 10% off Divi

Remember when creating websites was the preserve of a select few? Fire-breathing code ninjas towering over keyboards?

Surely, website design has come a long way, thanks to platforms such as WordPress.

As it were, we lived through an era of WordPress themes that were hard to customize.

Soon after, we were treated to multipurpose WordPress themes with 100+ demos, and then visual page builders became commonplace.

And then Nick Roach and Co. found a way of fusing the two, changing the game.

“Mix a full-blown front-end website builder with one of the best WordPress themes?” “Why not?”

So, Divi was born.

TL; DR: Thanks to a multipurpose WordPress theme & visual page builder such as Divi, you can create beautiful websites in minutes, without any coding knowledge.

Which begs the question, “What’s Divi?”


For a limited time you can get 10% off Divi

$89/year or one-time $249

What is Divi?

Simple and clear; Divi is both a WordPress theme and a visual page builder.

Think of Divi as two things in one: the Divi Theme and the Divi Page builder plugin.

You’d be correct if you said Divi is a website design framework, or as the developers put it:

Divi is more than just a WordPress theme, it’s a completely new website building platform that replaces the standard WordPress post editor with a vastly superior visual editor. It can be enjoyed by design professionals and newcomers alike, giving you the power to create spectacular designs with surprising ease and efficiency.

(Build Visually – Elegant Themes)

Aside: While Divi Builder complements the Divi theme amazingly well, you can use the Divi Builder plugin with any WordPress theme.

Here is what Nikola from the Divi support team told me a few seconds ago:

Hi there! Sure. The Divi builder is designed to function alongside any theme that is coded according to Standards For Good Coding as defined by the makers of WordPress.

(ElegantThemes Support Chat Transcript)

Back to Divi.

divi is for everyone

Divi is the flagship product at Elegant Themes, one of the most innovative WordPress theme shops around.

Why do I say so?

I have taken the Divi visual page builder for a ride and…

Well, guys, you will skip the free demo, and go straight to “Please take MY MONEY!”

Yep, it’s that good.

This Divi page builder and Divi theme review will focus more on Divi Builder because it’s the real deal!


For a limited time you can get 10% off Divi

$89/year or one-time $249

How Much Does Divi Cost?

divi pricing

Divi offers two pricing plans

  • Yearly Access: $89/year — used on unlimited websites in a one-year period. 
  • Lifetime Access: $249 one-time purchase — used on unlimited websites forever and ever. 

Unlike Elementor, Divi doesn’t offer an unlimited, free version. However, you can check out the free builder demo version and get a glimpse of Divi’s features before paying for one of its plans. 

Divi’s pricing plans are VERY affordable. For a one-time payment of $249, you can use the plugin as long as you’d like and build as many websites and pages as you’d like. 

Visit Divi Now (check out all features + live demos)

What’s more, you can use the plugin for 30 days and ask for a refund if you don’t think that it fits you. Since there’s a money-back guarantee, you don’t need to worry whether you’ll get a refund or not. Think of this option as a free-trial period. 

You get the same features and services with any pricing plan — the only difference is that with the Lifetime Access plan, you can use Divi for a lifetime, just as the name suggests. 

Let’s see the main features and services offered by Divi:

  • Access to four plugins: Monarch, Bloom, and Extra 
  • More than 2000 layout packs 
  • Product updates 
  • First-class customer support 
  • Website usage without any limitations 
  • Global styles and elements 
  • Responsive editing 
  • Custom CSS 
  • More than 200 Divi website elements 
  • More than 250 Divi templates 
  • Advanced adjustments of code snippets 
  • Builder control and settings 

With both pricing plans offered by Divi, you can use both the plugin for page building and the Divi theme for an unlimited number of websites.

Pros of Divi

Now that we know what we’re working with, is Divi all it’s claimed to be? Let us go over a couple of pros.

Easy to Use / Visual Drag and Drop Page Builder

Divi is incredibly easy to use and you’ll be whipping up websites in record time.

The Divi Builder, which was added to Divi 4.0, allows you to create your website on the front end in real time.

In other words, you see your changes as you make them, which eliminates back-and-forth trips to the back end, saving you plenty of time.

All page elements are customizable easily; it’s all point-and-click. If you want to move elements around, you have the visual drag and drop functionality at your disposal.

divi builder

You don’t need coding skills for using Divi, the visual page builder offers you complete design control over everything.

At the same time, you get a fully-featured code editor that makes adding custom CSS styles and custom code so much easier and enjoyable.

40+ Website Elements

divi builder website elements

A fully functional website is made up of many different elements.

You can have buttons, forms, images, accordions, search, shop, blog posts, audio files, calls to action (CTAs), and many other elements depending on your needs.

To help you create a professional website without installing additional plugins, Divi comes with over 40 website elements.

Whether you need a blog section, comments, social media follow icons, tabs, and video sliders among other elements, Divi has your back.

All Divi elements are 100% responsive, meaning you can easily create responsive websites that look great and perform well on multiple devices.

1000+ Pre-Made Website Layouts

divi layout packs

With Divi, you can build your website from scratch, or install one of the 1,000+ pre-made layouts.

That’s right, Divi comes with 1000+ website layouts for free. Simply install the layout from the Divi library and customize it until you drop it.

Brand new Divi layouts are added weekly, meaning you will always have new inspiration to build websites that are out of this galaxy.

The best part is the layouts come with tons of royalty-free images, icons, and illustrations so you can hit the ground running.

Divi website layouts come in many categories, from header footer layouts, navigation elements, content modules, and more, meaning there is something for everybody.

Whether you’re building a website for a restaurant, agency, online course, business, e-commerce, professional services, or anything else, Divi has just the layout for you.

Pre-designed layout packs

Divi comes with over 200 website packs and 2,000 pre-designed layout packs. A layout pack is basically a themed collection of templates all built around a specific design, niche or industry.

Visit Divi Now (check out all features + live demos)

Here’s a showcase of turn-key templates you can use to start your website with Divi.

For example, you might use one Divi page builder “layout pack” for your homepage, another for your about page, and so on.

Customize Everything, Complete Design Control

complete design control

The number of customization options on this thing will Blow. Your. Mind. I mean, you can customize everything to the finest detail.

Whether you want to customize backgrounds, fonts, spacing, animations, borders, hover states, shape dividers, effects, and add custom CSS styles among other things, Divi will impress you.

You don’t have to break a sweat too, to make customizations to your website; Divi makes it all too easy with the intuitive visual page builder.

Just click whichever element you’d like to customize, select your options, and your work is done.

Elegant Themes offer you detailed documentation with videos showing you exactly how to set up and customize any element on your website.

100s of Elements, Modules & Widgets

ElegantThemes Divi ships with 100s of design and content elements that you can use to build just about any type of website (or re-use for other sites in the Divi Cloud).

divi content elements



Bar Counter




Call To Action

Circle Counter



Contact Form

Countdown Timer


Email Opt-in

Filterable Portfolio





Login Form



Number Counter



Portfolio Carousel

Post Navigation

Post Slider

Post Title

Pricing Tables




Social Follow






Video Slider

3d Image

Advanced Divider


Before & After Image

Business Hours

Caldera Forms


Contact Form 7

Dual Button

Embed Google Maps

Facebook Comments

Facebook Feed


Gradient Text

Icon Box

Icon List

Image Accordion

Image Carousel

Info Box

Logo Carousel

Logo Grid

Lottie Animation

News Ticker


Post Carousel

Price List



Skill Bars

Supreme Menu


Text Badges

Text Divider

Tutor LMS

Twitter Carousel

Twitter Timeline

Typing Effect

Video Popup

3d Cube Slider

Advanced Blurb

Advanced Person

Advanced Tabs

Ajax Filter

Ajax Search

Area Chart


Bar Chart

Blob Shape Image

Block Reveal Image

Blog Slider

Blog Timeline



Circular Image Effect

Column Chart

Contact Pro

Content Carousel

Content Toggle

Data Table

Donut Chart

Dual Heading

Elastic Gallery

Events Calendar

Expanding CTA

Facebook Embed

Facebook Like

Facebook Post

Facebook Video

Fancy Text


FAQ Page Schema

Feature List

Filterable Post Types

Floating Elements

Floating Images

Floating Menus

Form Styler

Fullpage Slider

Gauge Chart

Glitch Text

Gravity Forms

Grid System

Hover Box

How-To Schema

Icon Divider

Image Hotspot

Image Hover Reveal

Image Icon Effect

Image Magnifier

Image Mask

Image Showcase

Image Text Reveal

Info Circle

Instagram Carousel

Instagram Feed

Justified Image Gallery

Line Chart

Mask Text

Material Form

Media Menus

Mega Image Effect

Minimal Image Effect


Packery Image Gallery


Pie Char

Polar Chart


Portfolio Grid

Post Types Grid

Pricing Table

Product Accordion

Product Carousel

Product Category Accordion

Product Category Carousel

Product Category Grid

Product Category Masonry

Product Filter

Product Grid

Promo Box

Radar Chart

Radial Chart

Reading Progress Bar


Scroll Image

Shuffle Letters

Social Sharing

Star Rating

Step Flow

SVG Animator


Table of Contents

TablePress Styler

Tabs Maker

Team Member Overlay

Team Overlay Card

Team Slider

Team Social Reveal

Testimonial Grid

Testimonial Slider

Text Color Motion

Text Highlight

Text Hover Highlight

Text On A Path

Text Rotator

Text Stroke Motion

Tile Scroll

Tilt Image


Timer Pro

Twitter Feed

Vertical Tabs

WP Forms

Access To Extra, Bloom, and Monarch

extra bloom monarch plugins

Divi is the proverbial gift that never stops giving. When you join Elegant Themes, you get the Divi theme, Divi Builder, and 87+ other WordPress themes including Extra, Bloom email opt-in plugin, and Monarch social sharing plugin.

Extra is a beautiful and powerful WordPress magazine theme. It’s the perfect theme for online magazines, news sites, blogs, and other web publications.

Bloom is a state-of-the-art email opt-in plugin that helps you to build email lists quickly. The plugin comes with plenty of tools such as seamless integration with many email providers, pop-ups, fly-ins, and in-line forms among others.

Monarch is a powerful social sharing plugin that helps you to promote social sharing on your site and grow your social following with ease. You have 20+ social sharing sites and plenty of options at your disposal.

Built-In Lead Generation and Email Marketing

divi lead generation

Divi offers you plenty of options to optimize your traffic and generate leads on autopilot. When you purchase Divi, you get the powerful Elegant Themes plugin suite.

Thanks to the Bloom email opt-in plugin, you can build email lists effortlessly. You don’t need a third party to collect user data on your website.

On top of that, you can leverage the power of Divi Leads to split-test your web pages, gain valuable insights and increase conversion rates without trying hard on your part.

Seamless Integration with WooCommerce

divi woocommerce integration

Customizing WooCommerce is challenging, especially when you’re working with a theme that’s difficult to integrate with the e-commerce platform. In most cases, your online store ends up looking shoddy and unprofessional.

That’s not the case with Divi. Divi integrates seamlessly with WooCommerce, allowing you to apply the power of using the Divi Builder plugin to create your online shop, products, and other pages. All thanks to Elegant Themes WooCommerce Divi modules.

Other than that, you can create beautiful landing pages for your WooCommerce products, allowing you to boost your conversion rates immensely.

Adding WooCommerce shortcodes and widgets to your website using Divi is the stuff of fourth-graders. It’s too easy that I don’t expect you to run into any problems.

Here is a WooCommerce shop demo built using Divi. Now, you can build the store of your dreams without writing a line of code.

Value for Money

value for money

Divi is a monster of a theme. It’s packed to the brim with all the features you need to build websites like a pro.

The Divi Builder adds a lot of functionality to the Divi WordPress theme, making possible what was once considered impossible.

You can build virtually any website under the sun. The only limit is your imagination.

The Divi membership gives you access to 89+ themes and a bunch of plugins. There is a one-time payment too if you don’t like subscriptions.

The bundle is a great investment for any WordPress user. It’s true value for your money.


For a limited time you can get 10% off Divi

$89/year or one-time $249

Cons of Divi

They say whatever has pros must have cons. With all the sweet benefits, does Divi has cons? Let us find out.

Too Many Options

too many options

Divi is a powerful WordPress theme builder and all that, which means it comes with so many options and functionalities, almost too many.

At times, you might have a hard time finding an option from the millions of options. But you know what they say: You better have a feature and not need it than vice versa.

Still, once you’re familiar with the settings, it’s smooth sailing from there.

Learning Curve

divi learning

With many options comes a learning curve. For using Divi to its fullest extent, you’ll need to check out the documentation and watch a couple of videos.

It’s beginner-friendly alright, but since you have many options at your disposal, you’ll need to set aside some time to learn how everything works.

Never to worry though, Divi is fun to learn and use; you should be up and running in no time.

This is the major drawback of using Divi, it isn’t ideal for beginners. For beginners Elementor Pro is a better option. See my Elementor vs Divi for information.

You Are Tied to Divi

divi homepage

Once you go Divi, there is no going back. Unfortunately, Divi’s custom shortcodes don’t transfer to other page builders such as Elementor, Beaver Builder, WPBakery, Visual Composer, Oxygen and so on.

In other words, it’s a pain switching away from Divi to another page builder. If you plan to use only Divi, this is not a problem. However, if you want to switch to another page builder, you’re better off building the website from scratch.

Divi Website Examples

divi website examples

Over 1.2M websites using Divi. Below, find a couple of great examples for some inspiration.

You can see more examples at the Divi customer showcase or on the BuiltWith website.

Divi FAQ

Here are a couple of frequently asked questions, in case you have a similar question.

What are the essential Website Building Tools for creating a professional website?

When it comes to building a website, having the right tools is crucial for success. The Theme Customizer is an essential tool that allows users to customize their website’s appearance according to their preferred color scheme, layout, and fonts.

The Divi Builder Interface is a popular drag-and-drop builder that provides a user-friendly experience for creating website designs with unique Content Elements. The Multipurpose Theme is a flexible tool that can be tailored to meet any website’s needs, making it an ideal starting point for website designs.

The Template Library provides access to thousands of professionally designed Page Templates that can save time when building a website. The Builder Interface is an intuitive drag-and-drop builder that helps users build the perfect website design.

And the customizable Contact Form makes it easy for visitors to reach out to website owners. With customizable theme options, Wireframe View, Customization Tools, Theme Templates, Theme Features, Content Elements, and Pricing Options, building a professional website is now easier than ever before.

How can a good user experience increase the success of a website?

A good User Experience is crucial for the success of a website. Starting with a clear and intuitive User Interface that prioritizes ease of use and navigability, web designers can design an experience that takes the visitor smoothly through the site. Customer Service is also important as it helps users overcome any issues they may encounter while using the website.

Web Designers can start their design process with a Starting Point such as a multipurpose theme, providing them with a customizable and flexible framework. An excellent experience throughout a website will enhance the User Experience, encouraging visitors to engage on the site for longer periods, increasing the likelihood of return visits, and boosting the overall success of the website.

What are the benefits of using Elegant Themes Products for website building?

Using Elegant Themes Products is an excellent starting point for website building. An Elegant Themes Membership provides customers premium access to their flagship theme, Divi, and other Elegant Themes Products, including the Monarch social media plugin and the Divi Builder Interface. The Flagship Theme Divi is a flexible and customizable Multipurpose Theme that can satisfy all website-building needs.

Colin Newcomer has recommended Divi as one of the best website-building tools for WordPress, and many users have generated interest using Referral Links to promote Elegant Themes Products. For those looking for a comparison to Divi, Elementor Pro is an excellent alternative.

Additionally, Split Testing can make Elegant Themes Products a great value for money, thanks to their support and testing features. By Choosing Elegant Themes Products, web designers will get everything they need to build a professional website at a reasonable price.

How can WordPress help with website design?

WordPress is a popular Content Management System that can be used to power a wide range of websites, from simple blogs to complex eCommerce sites. It provides users with the tools they need to customize their WordPress Website or WordPress Site, such as Posts and Pages that make it easy to add and manage content on the website. WordPress also has various Theme Options that allow designers to customize the website’s appearance without having to do any coding.

Text Editing is made easy with the built-in text editor, enabling users to format and style their text. Theme Building is also possible with WordPress, where users can build their custom Theme or modify an existing one. Additionally, Product Pages have been seen as a use case, where users can add and manage products on an eCommerce website effectively. WordPress has become a staple in website design, thanks to its user-friendly interface and the ability to create a custom website without any coding experience.

Is the Divi theme free?

No. Divi is not a free WordPress theme. You must purchase a valid license from Elegant Themes for using Divi. Unlimited access for 1 year is $89/year or lifetime access is $249.

Can I use Divi on multiple sites?

Yes, you can use it on multiple sites. Each Divi license offers you unlimited website usage.

What is the difference between the Divi theme and the Divi builder?

The Divi theme is just that, a WordPress theme. On the other hand, Divi Builder is a visual page-building plugin that you can use with any other WordPress theme. Divi 4.0 fuses the two, offering you both a theme and the visual plugin in one framework.

Is Divi good for SEO?

Divi is primed for search engine optimization. It is coded to the best SEO and WordPress standards. On top of that, it comes with built-in SEO features in case you are not using a third-party SEO plugin such as Yoast. At the same time, Divi integrates seamlessly with all SEO plugins.

Is Divi fast loading?

Divi is optimized for fast-loading pages. Thanks to the latest design techniques, Divi guarantees a mobile-ready and fast-loading WordPress website. In June 2019 ElegantThemes overhauled the Divi codebase which has significantly improved page load speeds on standard Divi installs.

What are the best Divi alternatives?

While it is the most popular WordPress theme and website builder plugin out there, there are a couple of good Divi alternatives you should consider. Elementor is a really good WordPress page builder plugin that is fast, easy to use and comes with loads of content modules/templates. Beaver Builder is an easy-to-use WordPress website builder that comes with pre-made templates to help you create a website.

What support and help do I get?

All Elegant Themes receive 24/7 support 365 days a year via live chat and contact forms. Their customer support is fast and quite helpful. I got responses to my questions in less than a minute. Other than that, you can check out the documentation. Further, you can explore the Elegant Themes’ blog posts, visit their forum, or join the Divi Facebook group.

Is Divi compatible with Gutenberg?

Yes, Divi is compatible with Gutenberg (WordPress’s new visual block-based editor). Divi’s ‘Divi Layout Block’ is a Gutenberg block that works like a mini version of the Divi Builder. You can use it anywhere inside a page built with Gutenberg, to add Divi modules or create Divi layouts

Summary – Elegant Themes Divi Review 2023

Would I recommend Divi to my friends? Definitely yes! Divi ships with an extensive list of brilliant features that make creating awesome websites a breeze.

Divi is the most popular WordPress theme and the ultimate visual site builder. It’s incredibly easy to use making it perfect for beginners and experienced users alike.

Pricing plans Unique featuresBest for…
Divi From $89/year (unlimited use);

Lifetime plan from $249 (one-time payment for lifetime access and updates);

30-day money-back guarantee
– Built in A/B testing for split-testing banners, links, forms

– Built-in form builder with conditional logic

– Built-in user role and permission settings

– Comes as both a theme and a page builder
Advanced users and marketers…

thank so its premade WordPress templates,

and lead-gen capabilities, and full design flexibility

To start your journey of better and effortless web design, get your copy of Divi today.


For a limited time you can get 10% off Divi

$89/year or one-time $249

InMotion Web Hosting Reviews


Rated 4.0 out of 5
May 23, 2022

Divi allowed me to build a beautiful website without any coding experience using their templates. It lets me create content that stands out and isn’t limited to the theme’s CSS. I can edit anything and everything I want. But that’s also what’s bad about Divi. It slows down your website a bit. It’s not a lot but it is a tradeoff you need to keep in mind if you’re thinking of getting Divi.

Avatar for Ari

Better than elementor

Rated 5.0 out of 5
April 22, 2022

Elegant Themes offers an entire marketing toolkit for just $249 that you can use on as many sites as you want. Whether you want to build a long-form landing page for your Facebook Ads or just a simple content upgrade popup, Divi and Bloom can help you do it all. The best part is the hundreds of different templates you get for free with your subscription. This is the best money I have ever spent for my business.

Avatar for Miguel

cheap and good

Rated 5.0 out of 5
March 2, 2022

Divi’s cheap pricing makes it a great deal for freelance web developers like myself. I bought their lifetime plan a couple of years ago and I can use it on as many client sites as I want. It saves me time when I build sites for my clients, which means more profit for me!

Avatar for Londoner

cheap and good

Rated 5.0 out of 5
February 3, 2022

Divi’s cheap pricing makes it a great deal for freelance web developers like myself. I bought their lifetime plan a couple of years ago and I can use it on as many client sites as I want. It saves me time when I build sites for my clients, which means more profit for me!

Avatar for Londoner

Fair Enough

Rated 3.0 out of 5
October 9, 2021

Divi’s pricing and features are just fair enough for the price. Having too many options, customizations, and settings are confusing.

Avatar for Ryke F
Ryke F

Lots of Options

Rated 5.0 out of 5
October 4, 2021

Living up to its name, Elegant Themes Divi has lots of options, customizations, and settings that you can freely choose from. With an entry fee of$89/year, this is reasonable. In fact I highly recommend it!

Avatar for Ben J
Ben J

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Review Updates

  • 22/02/2023 – Updates to plans and pricing
  • 24/02/2021 – Divi pricing updated
  • 13/01/2021 – Divi speed performance upgrade, general code refactoring and conditional rendering in the Visual Builder
  • 4/01/2020 – Review published

Home » Website Builders » Divi Review (Still the Ultimate WordPress Theme & Visual Page Builder in 2023?)

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