Elegant Themes Divi Review (Still the Best Visual WordPress Page Builder?)

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In this Divi review, I’ll show you what Elegant Themes Divi theme and page builder for WordPress has to offer. I’ll cover the features, the pros and cons, and tell you if Divi is right for you.

From $89 per year

For a limited time you can get 10% off Divi

Divi Review Summary (Key Points)


Divi is a WordPress theme and visual page builder for creating beautiful websites in minutes, without any coding knowledge. It is incredibly easy to use that you’ll be whipping up any type of website in no time.

💰 Cost

Instead of paying for the Divi theme and the builder seperately, you buy access to Elegant Themes’ entire catalog of themes and plugins. Access for 1 year is $89 or lifetime access is $249.

😍 Pros

Divi is easy to use and fully customizable without having to write a single line of code. Build any type of website and use it on an unlimited number of websites. Access to 100s of premade sites, page layouts, header footer layouts, navigation layouts and Divi theme builder packs, plus access to Extra, Bloom, Monarch and more. Amazing support and risk-free 30-day money-back guarantee.

😩 Cons

Divi is a powerful WordPress theme and all that, which means it comes with so many options and functionalities, almost too many. Also. Divi’s use of custom shortcodes don’t transfer to other page builders such as Elementor.


“Divi ships with an extensive list of brilliant features and addon products that make creating awesome websites a breeze. Divi is the most popular WordPress theme and the ultimate visual page builder. It’s incredibly easy to use making it perfect for beginners and experienced users alike.”
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If you don’t have time to read this Divi review, just watch this short video I put together for you:

For a limited time get 10% off Divi

Remember when creating websites was the preserve of a select few? Fire-breathing code ninjas towering over keyboards?

Surely, web design has come a long way, thanks to platforms such as WordPress.

As it were, we lived through an era of WordPress themes that were hard to customize.

Soon after, we were treated to multipurpose WordPress themes with 100+ demos, and then visual page builders became commonplace.

And then Nick Roach and Co. found a way of fusing the two, changing the game.

“Mix a full-blown front-end page builder with one of the best WordPress themes?” “Why not?”

So, Divi was born.

TL; DR: Thanks to a multipurpose WordPress theme & visual page builder such as Divi, you can create beautiful websites in minutes, without any coding knowledge.

Which begs the question, “What’s Divi?”


For a limited time you can get 10% off Divi

From $89 per year

What is Divi?

Simple and clear; Divi is both a WordPress theme and a visual page builder.

Think of Divi as two things in one: the Divi Theme and the Divi Page builder plugin.

You’d be correct if you said Divi is a web design framework, or as the developers put it:

Divi is more than just a WordPress theme, it’s a completely new website building platform that replaces the standard WordPress post editor with a vastly superior visual editor. It can be enjoyed by design professionals and newcomers alike, giving you the power to create spectacular designs with surprising ease and efficiency.

(Build Visually – Elegant Themes)

Aside: While Divi Builder complements the Divi theme amazingly well, you can use the Divi Builder plugin with any WordPress theme.

Here is what Nikola from the Divi support team told me a few seconds ago:

Hi there! Sure. The Divi builder plugin is designed to function alongside any theme that is coded according to Standards For Good Coding as defined by the makers of WordPress.

(ElegantThemes Support Chat Transcript)

Back to Divi.

divi is for everyone

Divi is the flagship product at Elegant Themes, one of the most innovative WordPress theme shops around.

Why do I say so?

I have taken the Divi visual page builder for a ride and…

Well, guys, you will skip the free demo, and go straight to “Please take MY MONEY!”

Yep, it’s that good.

This Divi page builder and Divi theme review will focus more on the Divi Builder plugin because it’s the real deal!

Get Divi by Elegant Themes now

Find out why 600K customers use Divi and its visual drag & drop builder. Risk-free 30-day money-back guarantee.

Pros of Divi

Now that we know what we’re working with, is Divi all it’s claimed to be? Let us go over a couple of pros.

Easy to Use/ Visual Drag and Drop Page Builder

Divi is incredibly easy to use that you’ll be whipping up websites in record time.

The Divi Builder, which was added to Divi 4.0, allows you to create your website on the front-end in real-time.

In other words, you see your changes as you make them, which eliminates back-and-forth trips to the back-end, saving you plenty of time.

All page elements are customizable easily; it’s all point-and-click. If you want to move elements around, you have drag-and-drop functionality at your disposal.

divi builder

You don’t need coding skills to use Divi, the visual page builder offers you complete design control over everything.

At the same time, you get a fully-featured code editor that makes adding custom CSS styles and custom code so much easier and enjoyable.

40+ Website Elements

divi builder website elements

A fully functional website is made up of many different elements.

You can have buttons, forms, images, accordions, search, shop, blog posts, audio files, call to action (CTAs), and many other elements depending on your needs.

To help you create a professional website without installing additional plugins, Divi comes with over 40 website elements.

Whether you need a blog section, comments, social media follow icons, tabs, and video sliders among other elements, Divi has your back.

All Divi elements are 100% responsive, meaning you can easily create responsive websites that look great and perform well on multiple devices.

1000+ Pre-Made Website Layouts

divi layout packs

With Divi, you can build your website from scratch, or install one of the 1,000+ pre-made layouts.

That’s right, Divi comes with 1000+ website layouts for free. Simply install the layout from the Divi library and customize it until you drop.

Brand new Divi layouts are added weekly, meaning you will always have new inspiration to build websites that are out of this galaxy.

The best part is the layouts come with tons of royalty-free images, icons, and illustrations so you can hit the ground running.

Divi website layouts come in many categories, from header footer layouts, navigation elements, content modules, and more, meaning there is something for everybody.

Whether you’re building a website for a restaurant, agency, online course, business, ecommerce, professional services, or anything else, Divi has just the layout for you.

Customize Everything, Complete Design Control

complete design control

The number of customization options on this thing will Blow. Your. Mind. I mean, you can customize everything to the finest detail.

Whether you want to customize backgrounds, fonts, spacing, animations, borders, hover states, shape dividers, effects, and add custom CSS styles among other things, Divi will impress you.

You don’t have to break a sweat too, to make customizations to your website; Divi makes it all too easy with the intuitive visual page builder.

Just click whichever element you’d like to customize, select your options, and your work is done.

Elegant Themes offer you detailed documentation with videos showing you exactly how to set up and customize any element on your website.

Access To Extra, Bloom and Monarch

extra bloom monarch plugins

Divi is the proverbial gift that never stops giving. When you join Elegant Themes, you get the Divi theme, Divi Builder, 87+ other themes including Extra, Bloom email opt-in plugin, and Monarch social sharing plugin.

Extra is a beautiful and powerful WordPress magazine theme. It’s the perfect theme for online magazines, news sites, blogs, and other web publications.

Bloom is a state-of-the-art email opt-in plugin that helps you to build email lists quickly. The plugin comes with plenty of tools such as seamless integration with many email providers, pop-ups, fly-ins, and in-line forms among others.

Monarch is a powerful social sharing plugin that helps you to promote social sharing on your site and grow your social following with ease. You have 20+ social sharing sites and plenty of options at your disposal.

Built-In Lead Generation and Email Marketing

lead generation tools

Divi offers you plenty of options to optimize your traffic and generate leads on autopilot. When you purchase Divi, you get the powerful Elegant Themes plugin suite.

Thanks to the Bloom email opt-in plugin, you can build email lists effortlessly. You don’t need a third party to collect user data on your website.

On top of that, you can leverage the power of Divi Leads to split test your web pages, gain valuable insights and increase conversion rates without trying hard on your part.

Seamless Integration with WooCommerce

divi woocommerce integration

Customizing WooCommerce is challenging, especially when you’re working with a theme that’s difficult to integrate with the ecommerce platform. In most cases, your online store ends up looking shoddy and unprofessional.

That’s not the case with Divi. Divi integrates seamlessly with WooCommerce, allowing you to apply the power of the Divi Builder to your shop, products, and other pages. All thanks to Elegant Themes WooCommerce Divi modules.

Other than that, you can create beautiful landing pages for your WooCommerce products, allowing you to boost your conversion rates immensely.

Adding WooCommerce shortcodes and widgets to your website using Divi is the stuff of fourth-graders. It’s too easy that I don’t expect you to run into any problems.

Here is a WooCommerce shop demo built using Divi. Now, you can build the store of your dreams without writing a line of code.

Value for Money

value for money

Divi is a monster of a theme. It’s packed to the brim with all the features you need to build websites like a pro.

The Divi Builder adds a lot of functionality to the Divi WordPress theme, making possible what was once considered impossible.

You can build virtually any website under the sun. The only limit is your imagination.

The Divi membership gives you access to 89+ themes and a bunch of plugins. There is a one-time payment too if you don’t like subscriptions.

The bundle is a great investment for any WordPress user. It’s true value for your money.

Get Divi by Elegant Themes now

Find out why 600K customers use Divi and its visual drag & drop builder. Risk-free 30-day money-back guarantee.

Cons of Divi

They say whatever has pros must have cons. With all the sweet benefits, does Divi has cons? Let us find out.

Too Many Options

too many options

Divi is a powerful WordPress theme builder and all that, which means it comes with so many options and functionalities, almost too many.

At times, you might have a hard time finding an option from the millions of options. But you know what they say: You better have a feature and not need it than vice versa.

Still, once you’re familiar with the settings, it’s smooth sailing from there.

Learning Curve

learning curve

With many options comes a learning curve. To use Divi to its fullest extent, you’ll need to check out the documentation and watch a couple of videos.

It’s beginner-friendly alright, but since you have many options at your disposal, you’ll need to set aside some time to learn how everything works.

Never to worry though, Divi is fun to learn and use; you should be up and running in no time.

You Are Tied to Divi

divi theme visual page builder

Once you go Divi, there is no going back. Unfortunately, Divi’s custom shortcodes don’t transfer to other page builders such as Elementor, Beaver Builder, WPBakery, Visual Composer page builder, and so on.

In other words, it’s a pain switching away from Divi to another page builder. If you plan to use only Divi, this is not a problem. However, if you want to switch to another page builder, you’re better off building the website from scratch.

How Much Does Divi Cost?

divi pricing

With all the sweet features, whistles, and bells, how much does Divi cost? Elegant Themes offers you two Divi pricing plans.

You can get access to the $89 for one-year package or go with the $249 one-time payment. All packages come with Divi, Extra, Bloom, Monarch, product updates, stellar support, hundreds of website packs, and unlimited website usage.

Get Divi by Elegant Themes now

Find out why 600K customers use Divi and its drag & drop visual builder. Risk-free 30-day money-back guarantee.

Divi Website Examples

divi website examples

Over 1.2M websites use Divi. Below, find a couple of great examples for some inspiration.

You can see more examples at the Divi customer showcase or on the BuiltWith website.

Divi FAQ

Here are a couple of frequently asked questions, in case you have a similar question.

Is the Divi theme free?

No. Divi is not a free WordPress theme. You must purchase a valid license from the Elegant Themes to use Divi. Unlimited access for 1 year is $89 or lifetime access is $249.

Can I use Divi on multiple sites?

Yes, you can use Divi on multiple sites. Each Divi license offers you unlimited website usage.

What is the difference between the Divi theme and the Divi builder?

The Divi theme is just that, a WordPress theme. On the other hand, Divi Builder is a visual page building plugin that you can use with any other WordPress theme. Divi 4.0 fuses the two, offering you both a theme and the visual plugin in one framework.

Is Divi good for SEO?

Divi is primed for search engine optimization. It is coded to the best SEO and WordPress standards. On top of that, it comes with built-in SEO features in case you are not using a third-party SEO plugin such as Yoast. At the same time, Divi integrates seamlessly with all SEO plugins.

Is Divi fast loading?

Divi is optimized for fast-loading pages. Thanks to the latest design techniques, Divi guarantees a mobile-ready and fast-loading WordPress website. In June 2019 ElegantThemes overhauled the Divi codebase which has significantly improved page load speeds on standard Divi installs.

What are the best Divi alternatives?

While it is the most popular WordPress theme and page builder plugin out there, there are a couple of good Divi alternatives you should consider. Elementor is a really good WordPress page builder plugin that is fast, easy to use, and comes with loads of content modules/templates. Beaver Builder is an easy-to-use WordPress page builder that comes with pre-made templates to help you create a website.

What support and help do I get?

All Elegant Themes receive 24/7 support 365 days a year via live chat and contact forms. Their customer support is fast and quite helpful. I got responses to my questions in less than a minute. Other than that, you can check out the documentation. Further, you can explore the Elegant Themes’ blog posts, visit their forum, or join the Divi Facebook group.

Is Divi compatible with Gutenberg?

Yes, Divi is compatible with Gutenberg (WordPress’s new visual block-based editor). Divi’s ‘Divi Layout Block’ is a Gutenberg block that works like a mini version of the Divi Builder. You can use it anywhere inside of a page built with Gutenberg, to add Divi modules or create Divi layouts

Elegant Themes Divi Review 2023: Summary

Would I recommend Divi to my friends? Definitely yes! Divi ships with an extensive list of brilliant features that make creating awesome websites a breeze.

Divi is the most popular WordPress theme and the ultimate visual page builder. It’s incredibly easy to use making it perfect for beginners and experienced users alike.

To start your journey of better and effortless web design, get your copy of Divi today.


For a limited time you can get 10% off Divi

From $89 per year

User Reviews


Rated 4 out of 5
May 23, 2022

Divi allowed me to build a beautiful website without any coding experience using their templates. It lets me create content that stands out and isn’t limited to the theme’s CSS. I can edit anything and everything I want. But that’s also what’s bad about Divi. It slows down your website a bit. It’s not a lot but it is a tradeoff you need to keep in mind if you’re thinking of getting Divi.

Avatar for Ari

Better than elementor

Rated 5 out of 5
April 22, 2022

Elegant Themes offers an entire marketing toolkit for just $249 that you can use on as many sites as you want. Whether you want to build a long-form landing page for your Facebook Ads or just a simple content upgrade popup, Divi and Bloom can help you do it all. The best part is the hundreds of different templates you get for free with your subscription. This is the best money I have ever spent for my business.

Avatar for Miguel

cheap and good

Rated 5 out of 5
March 2, 2022

Divi’s cheap pricing makes it a great deal for freelance web developers like myself. I bought their lifetime plan a couple of years ago and I can use it on as many client sites as I want. It saves me time when I build sites for my clients, which means more profit for me!

Avatar for Londoner

cheap and good

Rated 5 out of 5
February 3, 2022

Divi’s cheap pricing makes it a great deal for freelance web developers like myself. I bought their lifetime plan a couple of years ago and I can use it on as many client sites as I want. It saves me time when I build sites for my clients, which means more profit for me!

Avatar for Londoner

Fair Enough

Rated 3 out of 5
October 9, 2021

Divi’s pricing and features are just fair enough for the price. Having too many options, customizations, and settings are confusing.

Avatar for Ryke F
Ryke F

Lots of Options

Rated 5 out of 5
October 4, 2021

Living up to its name, Elegant Themes Divi has lots of options, customizations, and settings that you can freely choose from. With an entry fee of$89/year, this is reasonable. In fact I highly recommend it!

Avatar for Ben J
Ben J

Elegant but definitely costly

Rated 3 out of 5
September 22, 2021

Starting a business from scratch is not a joke. Elegant Themes Divi are quite impressive but the cost is high for someone like me who is starting my business from scratch without any help from other parties. I would rather go for some free themes and builders than pay for it. I really don’t have the budget right now to do so.

Avatar for Shelley Blake
Shelley Blake

My Divi Experience

Rated 5 out of 5
September 9, 2021

Setting up any new website with fantastic designs is so fast and easy with Divi. When it comes to designs, Divi offers the greatest flexibility and functionality among others. It’s actually the most elegant theme ever made with super speedy customer support. It’s pretty easy to use and seamless.

Avatar for Bob Twain
Bob Twain

Not my type…

Rated 2 out of 5
September 9, 2021

I hate Divi. I would prefer using Elementor. It has some hidden charges and other drawbacks not carefully mentioned that you will discover while using it in the long run. I simply would not recommend it.

Avatar for Kat Sami
Kat Sami

Support Sucks Big Time

Rated 2 out of 5
February 22, 2021

Not sure what’s holding up support – been waiting more than 48 hours for a response. It’s a ridiculous thing if ’til now they still do not have a customer support representative available to look over my ticket.

Avatar for Alistair Ward
Alistair Ward

Divi User Here

Rated 3 out of 5
February 3, 2021

I am a current user of the Divi Theme and Builder. The 2 biggest cons for me are the length of time waiting to open, edit and save. Also, the Divi Library does not truly separate content and design layers. For example, you can save either a global library item or a standard item. If you insert a global library item onto a page you can not edit the text without editing the text on all instances. If you insert a standard item, that instance will be a unique instance; in other words, updating the standard source item in the library will not update the other instances. A better solution would be to create a master as a library item. If you want to update/change the design layer, do so in the library. If you want to update the text/content you should be able to do that per instance without that text/content edit impacting all other instances.

Avatar for Shawn E.
Shawn E.

Hop on the Divi Train

Rated 5 out of 5
January 14, 2021

Divi is a great option for people like me who want the power to build custom designs without needing to know any code (because I do not a lot of knowledge on coding). Their lifetime pricing is actually good if you know in the long run it would benefit you and ROI will come back a hundredfold if you know the tricks of the trade.

Avatar for Tom S.
Tom S.

Divi is all I ever wanted

Rated 5 out of 5
July 12, 2020

The easiest and best way to build your sites quickly! I build wordpress sites for a living and just using Divi has saved me hours of work because of their awesome drag and drop page builder. Best of all, if a customer wants changes, it’s SO easy to just do a simple edit.

Avatar for J. Hollingsworth
J. Hollingsworth

Great and I Love the Divi Woocommerce Modules

Rated 4 out of 5
June 28, 2020

This has been a life saver for me as I have struggled over the years in building custom websites for my clients. The woocommerce modules have been awesome and have taken my e-commerce sites to new heights! I am so thankful to have found the Divi theme 😀

Avatar for Rhonda

Mobile preview doesn’t always work

Rated 3 out of 5
June 12, 2020

They need to fix this issue because my sites are not showing up like they should be on mobile devices. Still waiting to hear back from them so hopefully it gets sorted out.

Avatar for Oliver Bores
Oliver Bores

Fantastic to deal with!

Rated 5 out of 5
June 10, 2020

Fantastic to deal with! I just signed up and started working on my first website. Elegant themes / Divi is very user friendly and the support department gets right back to you with any answers to your questions. I am very glad I decided to go with them to build my WordPress site!

Avatar for Tim Miami FL
Tim Miami FL

I can finally showcase my skills

Rated 5 out of 5
May 16, 2020

I’ve been a graphic designer for 15 years but have only built sites in wordpress using basic templates. I’ve designed sites but never coded them or built my designs myself. With divi, I can put my visions to use, and I’ve already gotten 3 new web clients from just showing them my latest portfolio of websites that I’ve built. I haven’t had to contact customer support yet but I know when I do, they will fix my issue quickly.

Avatar for Ray

Always dreamed of something like this

Rated 5 out of 5
May 12, 2020

When I started out using Wordpress in 2010, I dreamed of using a visual editor just like this one. I often asked myself why there wasn’t one already invented. I am so glad I stumbled upon Divi! It’s so much fun creating your own site.

Avatar for Logan


Rated 3 out of 5
April 25, 2020

I like Divi by Elegant Themes, but there have been some glitches at times and no one seems to know what’s going on. Maybe it’s my hosting? I don’t know. It’s frustrating when someone can’t help you but they promise you lifetime support. I like the ability to design the pages with the visual editor, it’s definitely a step above the rest, I just hope they sort out their glitches.

Avatar for Beau Thomas
Beau Thomas

Great customer service

Rated 4 out of 5
April 6, 2020

They helped me with my site when I was having an issue placing a contact form on my contact page. I was trying to customize it and the support person helped me very quickly – had the issue solved in a day!

Avatar for William

You need powerful hosting to run these sites

Rated 2 out of 5
March 24, 2020

These sites will slow your overall hosting account down! Make sure you have the right hosting before forking over the money for Divi. They should have been more upfront and transparent about this because now I have to try to budget a more expensive hosting plan. Lovely.

Avatar for Ben S.
Ben S.

Company has no live support

Rated 2 out of 5
February 24, 2020

Don’t be fooled like I was – they have no live support, sign up at your own risk..

Avatar for YT

Love the catalog of pre-made sites

Rated 5 out of 5
January 22, 2020

I signed up for their lifetime access ($250) and it’s already paid for itself on my first web design project. I love having the access to their pre-made websites for when I am lacking inspiration. Their support team is top notch and always answers my requests promptly. I think the price is well justified, personally, I would pay $250 a year probably just to have this kind of access.

Avatar for Noah

A cluster****

Rated 1 out of 5
January 3, 2020

It’s just too much. Too many options, too complicated, too many functions intertwined with each other. They need to just KISS: Keep It Simple Stupid!

Avatar for Elijah Kirk
Elijah Kirk

Divi from Elegant Themes

Rated 3 out of 5
December 27, 2019

I use Divi from Elegant themes and I like it so far, but the customer support takes forever to respond to you not to mention all the bugs Divi has. You have to be patient if you use this theme!!

Avatar for Tilly

Slow response time for support issues

Rated 3 out of 5
October 2, 2019

I’ve reported a few bugs and it takes the support staff so long to get back with you. Luckily the issue resolved itself both times, but phew I was so sick of waiting.

Avatar for Ava

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Review Updates

24/02/2021 – Divi pricing updated
13/01/2021 – Divi speed performance upgrade, general code refactoring and conditional rendering in the Visual Builder
4/01/2020 – Review published

Home » Website Builders » Elegant Themes Divi Review (Still the Best Visual WordPress Page Builder?)

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