The Best Email Marketing Services of 2024

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Email marketing is one of the most effective digital marketing channels used by businesses across the globe. In fact, it continues to generate impressive ROI figures for those who use it right. With the latest advancements in email marketing software, creating a successful email campaign that converts has become easier than ever before. Here are some of the best email marketing services ⇣ that can help your business grow in 2024.

Key Takeaways:

Brevo (formerly Sendinblue) is the best all-in-one email marketing software in 2024, suitable for businesses of all sizes and budgets.

The best email marketing software for businesses in 2024 depends on specific needs such as affordability, ease of use, and advanced marketing automation options.

When selecting email marketing service in 2024, it’s crucial to review the best practices such as subject lines, A/B testing, templates, personalization options, automation, integrations, and reporting and analytics. Additionally, key features to look for are A/B and split testing, drag-and-drop email editor, statistics/analytics portal, and spam trigger alerts.

Quick summary:

  1. Brevo (formerly Sendinblue) – Overall best all-in-one email marketing software in 2024 ⇣
  2. Constant Contact – Best small business email marketing option ⇣
  3. GetResponse – Best software for email automation ⇣

Different tools tend to focus on different aspects of the marketing process, but the options I’ve listed below share one thing: They work, and they work consistently.

Key features I look out for include A/B and split testing, a simple drag-and-drop email editor, some form of statistics/analytics portal, and potential spam trigger alerts.

I’ve spent hours analyzing all the top market options to bring you the list below. Some people will disagree with me, but I honestly believe that these are the top ten best email marketing services in 2024.

Best email marketing software for small businesses in 2024

With so many email marketing services out there, it can be difficult to know which one to choose. Here are the best options for you right now:

1. Brevo (formerly Sendinblue – overall best email marketing software)

Brevo (formerly Sendinblue)
  • Website: https://www.brevo.com
  • Lowest price: From $25/month
  • Excellent all-around email marketing
  • Drag-and-drop template builder
  • Powerful CRM hub
  • Machine learning-based intelligent sending features

Brevo is our number one email marketing tool, and for a good reason.

Along with powerful email marketing features, the platform also boasts SMS marketing, a decent landing builder, a native CRM management portal, transactional email, and more.

On the email marketing side of the equation, you will benefit from an excellent drag-and-drop editor.

Start with a design from the Brevo template library or create your own layout from scratch. Add your own content, select a mailing list, and hit the send button.

Combine this with SMS advertising, landing pages, and the powerful CRM hub for a winning strategy.

Brevo Pros:

  • Excellent email template library
  • Impressive free forever plan
  • User-friendly management hub
  • One of the best free email marketing services in 2024

Brevo Cons:

  • No mobile app is available
  • Email customization is a little limited
  • Limited integrations with third-party apps

Brevo Plans and Pricing:

Brevo boasts one free forever and three paid plans. All four options come with unlimited contact storage.

With the free plan, you will be confined to sending a maximum of 300 emails per day.

Upgrading to the Starter plan starts from $25/month for 20,000 emails a month, with the addition of A/B testing and advanced stats.

A Business plan starts from $65/month for 20,000 emails, and custom enterprise-level solutions are available for larger businesses.

Additionally, there is an Enterprise plan that has a custom price according to your personalized features.

2. Constant Contact (Best service for small businesses)

constant contact homepage
  • Website: https://www.constantcontact.com
  • Lowest price: From $12/month
  • Advanced drag-and-drop email builder
  • Excellent selection of email elements, including forms and surveys
  • Powerful analytics to help you measure campaign effectiveness
  • Contact list importation from various platforms

If you’re looking for an advanced email marketing solution to help grow your small business, Constant Contact could be your best option.

One thing I love about it is its excellent analytics portal, which makes it super easy to analyze the effectiveness of your campaigns, testing different approaches to maximize your ROI.

The advanced features available also stand out above the crowd, with noteworthy mentions including email-compatible surveys and polls, a powerful page builder (landing), and excellent drag-and-drop customization.

Constant Contact Pros:

  • Excellent analytics portal
  • Built-in event management tools
  • Intuitive UX/UI

Constant Contact Cons:

  • Below-average value for money
  • Somewhat limited automation features
  • Basic list management tools

Constant Contact Plans and Pricing:

One thing that stands out about this software is its excellent 60-day free trial.

Few other companies offer a trial this long, and it gives you plenty of time to figure out if it’s the right platform for your needs. The main thing to note here is that you will be limited to 100 contacts.

Core plan starts at $12/month for an Email subscription and $45/month for a more advanced Email Plus plan, with prices increasing according to the number of contacts you have.

Custom Pro solutions are also available on request.

3. GetResponse (Best software with email automation options)

getresponse homepage
  • Website: https://www.getresponse.com
  • Lowest price: From $13.24/month
  • Email marketing and numerous other tools
  • Powerful workflow and marketing automation
  • Leading deliverability
  • Impressive landing page creator

If you’re trying to find an email marketing platform that focuses on advanced marketing automation, I’d highly recommend taking a closer look at GetResponse.

For one, its email marketing features are excellent.

With a suite of email templates, beginner-friendly design tools, a built-in stock photo library, and over 99% deliverability, there’s really a lot to like here.

But that’s not all.

A GetResponse subscription will also get you access to a range of conversion funnel, landing page, and webinar creation tools,

as well as web push notifications, attractive signup forms, and excellent automation tools.

GetResponse Pros:

  • A leader in marketing automation
  • Excellent complementary tools
  • Generous discounts for 12 or 24-month subscriptions

GetResponse Cons:

  • Automation is only available with high-end plans
  • The drag-and-drop editor could be better
  • Limited customer support

GetResponse Plans and Pricing:

GetResponse offers a 30-day free trial on all plans.

For $13.24/month, you will get access to email marketing, a landing page, and auto-response tools, among others.

$41.30/month adds a limited automation builder, sales funnels, and webinar tools.

Or, pay $83.30/month to get access to unlimited workflow automation, web push notifications, and much more.

Discounts are available with one-year (-18%) and two-year (-30%) subscriptions, and high-end custom plans are available on request.

Check out our GetResponse review to learn more

4. ActiveCampaign (Best advanced marketing automation features)

activecampaign homepage

ActiveCampaign comes equipped with a suite of powerful tools designed to cater to various marketing and sales needs. It offers a fully-featured email marketing solution that allows you to use customizable templates, dynamic content, and segmentation features to reach your target audience effectively. The platform ensures you can automate sales activities seamlessly, integrating CRM functionality, lead scoring, and other automation features to support your sales efforts. The CRM component of ActiveCampaign lets you manage contacts, track customer behavior, and close deals efficiently.

In addition to these core offerings, ActiveCampaign also boasts marketing automation capabilities that trigger personalized emails based on user behavior, automate follow-ups, and allow you to save time with streamlined workflow automation. Its messaging feature ensures you can engage customers using various channels, including SMS, site messages, and Facebook custom audiences.

ActiveCampaign Pros

  1. High-Level Automation: ActiveCampaign’s robust automation features make it a standout choice for advanced marketing automation needs.
  2. CRM Integration: Having CRM integrated directly within the platform eliminates the need for another software solution.
  3. Ease of Use: The user interface is intuitive, making it easy for beginners and advanced users to navigate and utilize all features.
  4. Segmentation Capabilities: The segmentation features allow you to finely target and personalize your campaigns.

ActiveCampaign Cons

  1. Limited Landing Page Builder: The landing page builder, while functional, is not as powerful or flexible as those found in some other marketing tools.
  2. Potentially Overwhelming for Beginners: The array of features and complex automation capabilities might be overwhelming for those new to digital marketing.
  3. Costly for Small Businesses: The advanced features come at a price, which may be prohibitive for small businesses or startups.

ActiveCampaign Pricing

  1. Plus: $39/month – Includes CRM and additional automation features.
  2. Professional: $61/month – Advanced features for larger businesses.
  3. Enterprise: Custom pricing – All features, plus custom strategy and support.

ActiveCampaign offers a comprehensive suite of marketing automation, email marketing, sales automation, and CRM tools that are packed with features to help businesses grow and succeed. It’s a particularly strong choice for medium-to-large businesses and those with advanced automation needs. However, the pricing and complexity may be a hurdle for beginners and small businesses.

Ready to streamline your marketing and sales efforts? Try ActiveCampaign today and supercharge your business growth. With its 14-day free trial, you can explore all its features without any commitment. Check out our detailed ActiveCampaign review for more details.

5. MailerLite (Best free email marketing tool)

mailerlite homepage
  • Website: https://www.mailerlite.com
  • Lowest price: From $9/month
  • Excellent free-forever option
  • Great tools with a premium subscription
  • Built-in landing page creation tools
  • Great range of intuitive extra features

If you’re looking for powerful free email marketing software, MailerLite might just be your best choice.

The free forever plan comes with generous subscriber and email send limits, along with enough tools to make it worth using.

Notable omissions include newsletter templates, auto resend, a custom HTML editor, and A/B split testing. You will have to upgrade to a paid plan to access these features.

MailerLite Pros:

  • Beginner-friendly UX/UI
  • Powerful free forever plan
  • Generous contact and email send limits

MailerLite Cons:

  • Average deliverability rates
  • Reporting tools could be better
  • Some editing tools don’t always work well

MailerLite Plans and Pricing:

MailerLite uses a subscriber-based price structure, with a free-forever plan and a range of premium options.

The free plan supports 1-1000 subscribers and up to 12,000 emails per month but lacks some advanced features.

For more subscribers and to unlock said features, expect to pay anything from $9/month to thousands per month for a premium plan.

There are also various add-ons available, including a website builder for $10 per month and dedicated IP addresses for $50 per month.

Check out our Mailerlite review to learn more

6. Mailchimp (Best freemium email marketing option)

mailchimp homepage
  • Website: https://mailchimp.com
  • Lowest price: From $13/month
  • A popular option with a great reputation
  • Excellent CRM dashboard
  • A great option for branded email marketing
  • Content Studio for media customization

If you know anything about email marketing, you’ve probably heard of Mailchimp.

It’s a popular option for WordPress and Shopify users, and it comes with an excellent free forever plan.

Along with all the expected email marketing features, you will also have access to a powerful CRM hub, advanced analytics, marketing automation, and various other tools.

Two things that stand out to me are the platform’s excellent templates and beginner-friendly email editor,

which are designed to help you put together attractive messages with a minimal amount of effort.

Mailchimp Pros:

  • An excellent option for Shopify and WordPress users
  • Impressive performance metric tracking
  • Decent free forever plan

Mailchimp Cons:

  • The UI can be a little clunky
  • The average value for money
  • Constraining contract limits

Mailchimp Plans and Pricing:

There are various subscription options, including a great free-forever option that supports up to 2000 contacts.

Prices start at $13/month for an Essentials plan, which includes 500 contacts and 5000 monthly email sends.

Expect to pay more for a higher-end plan or if you need more contacts.

7. HubSpot Email Marketing (Best all-in-one email marketing tool)

hubspot homepage

Not everyone agrees with me, but I love HubSpot’s email marketing tools because of the power and versatility they bring to the table.

Along with access to virtually every email marketing feature you could ever need, HubSpot offers a suite of other marketing features that you can use to complement your email campaigns.

The thing that really stands out for me is the platform’s excellent personalization and automation tools.

With these, you can create highly personalized emails designed to improve your conversion rate.

Benefit from powerful optimization tools including A/B testing and advanced engagement stats, and use the analytics portal to make informed marketing decisions.

HubSpot Email Marketing Pros:

  • Powerful all-in-one marketing tools
  • Advanced CRM portal
  • Excellent personalization features

HubSpot Email Marketing Cons:

  • Very expensive
  • Automation only available with high-end plans
  • Too advanced for many users

HubSpot Email Marketing Plans and Pricing:

One thing I like about HubSpot is its excellent free forever plan.

Although it is a little limited, it includes a suite of email tools, along with a reporting dashboard, an ad management portal, and more.

Paid plans start at $18/month for up to 1000 contacts, but expect to pay significantly more for advanced features or more contacts.

For example, you will need to pay at least $800 per month to unlock marketing automation and smart content, which is just too much in my eyes.

8. AWeber (Best beginner-friendly option)

aweber homepage
  • Website: https://www.aweber.com
  • Lowest price: From $12.50/month
  • An excellent AI-powered email builder
  • Everything you need for your email marketing strategies
  • An impressive selection of email templates
  • The drag-and-drop email editing interface

AWeber is our number one choice for beginners, and for a good reason.

Everything it does is done to make things easier for you, and there really is a lot to like here.

And with an AI-powered smart email designer, an impressive template library, full landing page support, and a drag-and-drop builder, I don’t see why you wouldn’t love it too.

AWeber Pros:

  • Excellent AI-powered designer
  • Very beginner-friendly
  • Simple yet powerful

AWeber Cons:

  • Not the cheapest option available
  • Templates can be a little bland

AWeber Plans and Pricing:

AWeber’s free forever plan supports up to 500 subscribers, but it lacks advanced features such as A/B split testing.

To unlock the missing features, you will need to pay at least $12.50/month for an annual Plus subscription.

Expect to pay more for more subscribers and with month-by-month payments.

9. Klaviyo (Best for e-commerce email marketing)

klaviyo homepage
  • Website: https://www.klaviyo.com
  • Lowest price: From $20/month
  • Email marketing designed for e-commerce
  • Leverage your efforts to sell more products
  • Integrations with numerous platforms
  • Excellent segmentation tools

Klaviyo offers a wide range of email marketing tools designed specifically for e-commerce, and it’s rapidly growing to become a favorite among online store owners across the world.

There are two things that really stand out for me here.

For one, I love the number of deep integrations that Klaviyo offers.

If you use Shopify, BigCommerce, or any of the other major eCommerce platforms, you will find it extremely easy to get started.

The other standout is the platform’s segmentation features, which allow you to send specific emails to heavily defined subscriber groups.

Klaviyo Pros:

  • Excellent one-click integrations
  • Powerful eCommerce stat tracking
  • Great segmentation tools

Klaviyo Cons:

  • No native landing page builder
  • No iOS or Android apps

Klaviyo Plans and Pricing:

Klaviyo offers a free forever plan that supports up to 250 contacts and 500 email sends per month.

Premium email-only plans start at $20 per month, with email plus SMS packages costing $45 per month.

10. Zoho Campaigns (Best affordable option)

zoho campaigns
  • Website: https://www.zoho.com/campaigns
  • Lowest price: From $3/month
  • Affordable yet powerful email marketing platform
  • Backed by the power of the Zoho ecosystem
  • Automatic database management features
  • Impressive list segmentation tools

If you want to harness the power of premium email marketing software but don’t have a generous budget, I’d highly recommend Zoho Campaigns.

Although cheap, this platform comes with everything you need to create highly customized email marketing strategies.

And what’s more, it’s backed by the power of the Zoho ecosystem, which includes various other marketing and productivity tools.

Zoho Campaigns Pros:

  • Excellent security across the board
  • An extremely affordable option
  • Decent automation tools

Zoho Campaigns Cons:

  • Basic web interface
  • Advanced features are lacking

Zoho Campaigns and Pricing:

Zoho Campaigns is available for free for up to 2000 subscribers, or you can choose from a variety of subscription options.

Prices start from $3/month for an email-based plan, $4.50/month for a subscriber-based plan, or $6 for 250 pay-by-email credits.

A free demo is available, along with high-end custom solutions for advanced users.

11. SendGrid (Best for transactional emails)

sendgrid homepage
  • Website: https://sendgrid.com
  • Lowest price: From $19.95/month
  • An excellent choice for eCommerce transactional emails
  • API available to integrate email with your website
  • Decent campaign optimization features
  • Impressive segmentation tools for streamlined list management

I’d recommend taking a close look at SendGrid if you need an email marketing platform that’s easy to integrate with your website or online store.

With its powerful API tools, SendGrid allows you to connect its email platform to your website, making it a great choice for things like sending transactional and other e-commerce emails.

There are also various advanced marketing features available, along with generous plans that are very competitively priced.

SendGrid Pros:

  • Powerful email API tools
  • Excellent analytics tools
  • Beginner-friendly email editor

SendGrid Cons:

  • Limited segmentation tools
  • Autoresponders are average at best

SendGrid Plans and Pricing:

SendGrid offers a selection of pricing options. Its email marketing plans include a free forever plan supporting up to 2000 contacts and paid options starting at $15/month.

Alternatively, the email API plans start at $19.95/month, with a free plan supporting up to 100 emails per day.

Why Email Marketing Matters

The digital world is a transient place, but email marketing is something that has hung around for years. And for good reason.

Email marketing matters because:

  • It has an excellent ROI. The exact numbers vary, but reports show that email marketing has an ROI of around 4200%. Or put differently, for every $1 you spend, $42 of revenue is generated.
  • There are over 5.6 billion active email accounts. That’s almost one for every single person in the world.
  • People read and interact with emails. Email marketing statistics from Constant Contact states that the average email open rate is 16.97 percent, with a click-through rate of 10.29 percent.
  • It was cheap. If you do things yourself, email marketing is an extremely affordable way to generate revenue or gain new clients.
  • It encourages people to take action. When people open an email, taking action is an automatic response. Especially if your content is interesting and relevant.

There are plenty of other reasons why email marketing matters, but I’m sure you’re getting the picture by now.

What Is an Email Marketing Platform?

In simple terms, an email marketing platform is a program designed to help you create, optimize, and manage email marketing campaigns.

Most platforms come with some form of email builder, various analysis and reporting tools, and integrations to help you build your mailing catalog.

On top of this, you may have access to pre-built email templates, design and spam testing, contact management features, a page builder (landing), and more.

What Should an Email Marketing Tool Do?

There are numerous things to look for when selecting an email marketing tool.

In our opinion, it’s extremely important to keep the following at the front of your mind.

User Interface

This should be quite self-explanatory, but it’s important to select an email marketing tool with a user-friendly, intuitive interface.

There’s no point in using something you find confusing – you will just be making things hard for yourself.

Templates

One particularly important thing I pay attention to is the size and quality of a tool’s email template library.

If you don’t have many design skills, basing your emails on pre-built templates is a great way to ensure they are interesting and attractive.

Segmentation

Most email marketing platforms come with some sort of contact list segmentation tools, which basically let you create sublists that you can use to help you target your campaigns.

Personalization

High-quality email marketing tools should include some sort of personalization features.

This essentially means that emails are targeted to individual subscribers, with content added or removed based on the information you have about them.

Automation & integrations

With email marketing automation, you can set up messages to be sent in response to specific actions and/or rules.

Examples of this include things like subscription confirmations, transactional messages, order/shipping confirmations, and more.

A/B Testing

With email/campaign testing tools, you will be able to trial different designs, content, sending time, and more to optimize the effectiveness of your marketing efforts.

Reporting & analytics

In my eyes, this is another thing you should pay particular attention to, as high-quality reporting and analytics tools will help you make informed decisions about your email marketing campaigns.

Full Comparison Table

Prices FromFree Plan Subscriber LimitSurvey BuilderLanding Page Builder
Brevo (formerly Sendinblue) ⇣$25/monthUnlimitedNoYes
Constant Contact ⇣$12/month100YesYes
GetResponse ⇣$13.24/monthNo free planYesYes
Mailchimp ⇣$13/month2000YesYes
MailerLite ⇣$9/month1000YesYes
HubSpot Email Marketing ⇣$18/monthUnlimitedYesYes
Aweber ⇣$12.50/month500NoYes
Klaviyo ⇣$20/month250NoNo
Zoho Campaigns ⇣$3/month2000NoYes
SendGrid ⇣$19.95/month2000NoNo

Questions & Answers

What are the essential elements of an effective email marketing campaign?

To create an effective email marketing campaign, you need a solid email marketing strategy and the right email marketing service. Choose the best email marketing service for your needs – one that offers email marketing solutions that meet your requirements, such as automation workflows, email drip campaigns, and unlimited emails.

With your email marketing provider, create compelling email content and a strong email marketing plan. Make sure that your email marketing experience is personal, relevant, and engaging. Create an engaging email newsletter that is informative and valuable to your subscribers.

Your email messages should have attention-grabbing subject lines, personalized content, and clear calls to action that drive conversions. With these essential elements in place, your email marketing campaign will deliver results that boost your business growth.

What is the best overall email marketing tool?

The best overall email marketing tool is Brevo. I’ve tested countless platforms, and nothing else comes close in terms of all-around power and performance.

What is the best free email marketing tool?

MailerLite. As you might expect, some advanced features are missing, but it supports 1000 contacts with up to 12,000 emails a month.

What should I look for in an email marketing tool?

Some of the things you should look for when selecting the best email marketing tool for your needs include automation, an intuitive editor, an email template library, personalization, and segmentation tools, advanced statistics, and testing/campaign optimization tools.

What are the best options for FREE email marketing software in 2024?

When it comes to choosing an email service provider or email marketing service provider, there are many options available in the market. However, finding a free email marketing service providing quality email services can be a challenge. Mailchimp and MailerLite are two popular email marketing service providers offering a freemium email solution ideal for small businesses.

Additionally, Brevo, AWeber, GetResponse, and Zoho Campaigns are email service providers offering free trials, and each one offers various email tools and features that can be suitable for different business needs. Ultimately, choosing the right email service provider depends on your business’s size, budget, and overall goals.

Which email marketing software offers unlimited contacts for your subscriber list?

If you’re looking for email marketing software that offers unlimited contacts for your subscriber list, there are a few options to choose from. Several email marketing software providers offer unlimited subscribers or generous plans that cater to larger businesses with a high subscriber count.

HubSpot and Mailchimp allow users to add an unlimited number of contacts, making them ideal for businesses with large email subscriber lists. AWeber, GetResponse, Constant Contact, and Brevo offer plans that support a high number of subscribers, but with certain limitations.

Regardless of the software you choose, it’s essential to find one that offers flexible plans to accommodate your growing subscriber list, without compromising on features, deliverability, and customer support.

What email marketing software provides robust customer relationship management tools for managing customer data and customer segments?

When it comes to managing customer data and customer segments, several email marketing software providers offer customer relationship management (CRM) tools to help businesses streamline their customer communication efforts.

HubSpot is the most comprehensive email marketing software that provides end-to-end CRM features from contact management, segmentation, lead capture forms, and chatbots, to sales pipelines, and customer service tickets.

GetResponse and Brevo offer a similar set of CRM features, including segmentation based on specific criteria, intuitive subscriber management, A/B testing, and more. Additionally, MailerLite provides powerful list segmentation and e-commerce features, making it ideal for businesses selling products online.

It’s important to choose a software provider that has powerful customer data management and segmentation tools to ensure that you are sending targeted and personalized communication to your subscribers, leading to a higher conversion rate and better results.

What email marketing software offers the best landing pages and sign-up forms?

Creating effective landing pages and sign-up forms are crucial elements of building your contact lists and achieving success with email marketing. Some email marketing software providers offer advanced landing and sign-up form features, including A/B testing to optimize marketing campaigns, and social media integration to boost lead generation.

HubSpot offers a range of customizable page templates, and pre-populated sign-up forms, and even allows businesses to create their own forms to capture unique information. Similarly, Mailchimp offers over 100 pre-designed landing page templates as well as opt-in forms that can be customized based on marketing goals.

GetResponse, AWeber, and Constant Contact also provide sign-up form creation, drag-and-drop functionality, and customization options. Ultimately, the best email marketing software provider for landing pages and sign-up forms depends on your business’s specific needs such as design requirements, integrations, and ease of use.

What email marketing software offers the best marketing automation tools and features for drip campaigns and automation workflows?

Marketing automation is an essential tool for businesses looking to streamline their email marketing efforts and make the most of their subscriber lists. Many email marketing software providers offer automation tools and features, including drip campaigns, automation workflows, and email automation.

GetResponse provides a drag-and-drop workflow builder that offers advanced automation features such as conditional branching, tagging, and web traffic tracking. HubSpot provides a full suite of marketing automation tools that cover everything from lead capture forms to email workflows and sales pipeline management. Mailchimp offers easy drag-and-drop automation workflows and A/B testing to optimize email campaigns.

Additionally, Brevo and AWeber enable businesses to create advanced automation workflows and segmented email automation. Ultimately, the best email marketing software provider for marketing automation depends on the features and tools that are most essential to your business; whether it’s advanced customization or seamless integration with other third-party tools.

What email marketing software offers the best audience segmentation tools for segmenting lists and target audiences?

Audience segmentation is an essential aspect of any effective email marketing strategy as it allows businesses to target specific groups of subscribers with relevant content, increasing the chances of conversion. Many email marketing software providers offer advanced audience segmentation tools that help segment lists and target audiences effectively.

HubSpot and Mailchimp are industry leaders in this area and provide advanced segmentation based on previous engagement or demographic data. GetResponse provides advanced tagging and custom fields to further segment subscribers, while AWeber makes it easy to create targeted email campaigns based on subscriber behavior with their simple drag-and-drop automation builder.

Brevo offers segmentation features based on e-commerce data, making it ideal for businesses selling products online. Ultimately, the best email marketing software provider for audience segmentation depends on the type of business and target audience, as each provider offers unique features and tools to optimize campaign performance.

What email marketing software is best suited for different business types and their specific needs?

Email marketing software can cater to various business types, serving different marketing requirements and levels of customer engagement. Small business owners require a simple and affordable solution, making MailerLite or Constant Contact suitable options for email campaigns.

E-commerce businesses need advanced features for managing their e-commerce store and product offerings, making Mailchimp or Klaviyo ideal options. HubSpot is suitable for businesses that want an all-in-one platform, offering customizable drag-and-drop functionality, lead capture forms, and advanced customer segmentation that can benefit both B2C and B2B companies.

Ultimately, businesses with different needs require email marketing software with features and functionalities that cater to their business type, scale, and customer engagement processes. The right email marketing software can help businesses grow, enhance their presence and achieve desired marketing goals, no matter their size or industry.

What email marketing software offers the best integration with other marketing channels such as SMS, social media, and ad platforms such as Facebook, retargeting ads, or affiliate marketing?

In today’s multi-channel marketing environment, it’s essential to have email marketing software that integrates smoothly with other marketing channels, such as email and SMS, social media, and ad platforms, to maximize reach and engagement. Many email marketing software providers offer integrations with popular platforms like Facebook, Google Ads, LinkedIn, and Twitter Ads.

Brevo, for instance, integrates seamlessly with Facebook ads, while GetResponse links with LinkedIn to provide a wider reach. Additionally, Mailchimp enables businesses to run affiliate marketing campaigns through its partnership with Impact.

HubSpot, provides a complete suite of marketing tools that offer integration with multiple channels, including social media, SMS, and retargeting ads, all in one place. Ultimately, the best email marketing software is the one that seamlessly integrates with other marketing channels and allows businesses to create effective and coordinated campaigns across different platforms.

What email marketing software offers the best customer service support options and pricing plans?

When it comes to choosing email marketing software, it’s essential to consider customer service support options and pricing plans. Mailchimp and HubSpot offer phone support with dedicated support teams available to all pricing plan tiers. Brevo offers email support with the option to purchase phone support as an add-on.

GetResponse and AWeber offer 24/7 email support available to all pricing tiers along with chat support available for higher-tier plans. Additionally, Zoho Campaigns offer comprehensive support options, including a knowledge base, email, and phone support across all pricing plans.

When it comes to pricing, all email marketing software providers offer different pricing tiers that come with varying features and functionalities. Thus, it’s essential to analyze your specific business needs to determine the right price tag for your email marketing solution.

Ultimately, the best email marketing software provider is the one that offers comprehensive and reliable support options along with flexible pricing plans that fit your budget and business goals.

What email marketing software offers the most reliable reporting and analytics for measuring email campaign performance, email deliverability, and return on investment?

Reporting and analytics are essential for evaluating email campaign performance and email deliverability rates, contributing to a high return on investment. Hubspot Email Marketing and Mailchimp provide comprehensive reporting and analytics on almost every aspect of email campaigns, including email deliverability, open rates, click-through rates, and engagement metrics.

GetResponse provides a detailed view of conversion rates and e-commerce tracking with feedback on which pages and products are driving sales. Brevo offers advanced reporting on campaign performance and subscriber database, displaying real-time data on desktop and mobile devices. Additionally, AWeber’s analytics platform offers critical insights such as how long a subscriber remains engaged with a particular email.

Ultimately, the best email marketing software for reporting and analytics provides comprehensive and customizable analytics tracking to help businesses measure email campaign performance and return on investment to improve overall email deliverability and achieve web traffic and sales goals.

What is the best email marketing software that allows bulk emails, A/B testing tools, unlimited emails, and supports credit card payment?

Brevo (formerly Sendinblue) is the best email marketing software that provides a Swiss army knife solution for marketing teams. It allows you to execute your marketing strategy and follows best practices by providing powerful features such as A/B testing tools, pop-ups, and a wheel of fortune for lead capturing. This platform enables you to send unlimited emails and analyze their effectiveness with the editor’s note feature.

The learning curve for this software is minimal, enabling users to get started quickly. Whether you have a small or large email list, Brevo (formerly Sendinblue) allows you to use your domain name and supports credit card payment. The software’s powerful segmentation and personalization capabilities enable you to create the best possible email campaigns with effective subject lines.

So, if you’re looking for a comprehensive solution for your email campaigns, Brevo (formerly Sendinblue) is the best choice.

Our Verdict ⭐

There are countless email marketing platforms out there, but I’ve found huge differences between the best and the worst.

Advanced options, including the ones I’ve listed here, generally include a suite of powerful features designed to help you maximize the effectiveness of your marketing campaigns.

At the top of our list sits Brevo (formerly Sendinblue), which is an excellent all-around option.

Brevo: All-in-One Marketing Platform

Build better customer relationships with Brevo - the all-in-one marketing platform trusted by over 180,000 businesses worldwide. Features include AI-powered email campaigns, advanced automation, landing pages, SMS messages, and more.

Constant Contact is a great choice for small business users, GetResponse provides leading email automation tools, and Klaviyo is the favorite e-commerce-specific platform.

If you’re on a tight budget, you may like to consider either Mailchimp or Mailerlite’s free plan. Or, spend a few dollars per month on a premium option from Zoho Campaigns.

AWeber is a great choice for beginners, HubSpot Email Marketing is best for advanced users, and SendGrid’s email API is an excellent choice for automated transactional emails.

Ultimately, I don’t think you can go wrong with any of the ten options on this list.

Consider your goals, identify your budget, and decide which of the best email marketing platforms is best suited to your needs.

Take advantage of free trials and a free forever plan if you need more time to decide, and above all, don’t rush your choice – or else you may end up wasting money on something that doesn’t work for you.

How We Review Email Marketing Tools: Our Methodology

Choosing the right email marketing service is more than just picking a tool for sending emails. It’s about finding a solution that enhances your marketing strategy, streamlines communication, and drives engagement. Here’s how we evaluate and review email marketing tools to ensure you get only the best information before you make a decision:

  1. User-Friendly Interface: We prioritize tools that offer a drag-and-drop editor. This feature is crucial for crafting unique email templates effortlessly, eliminating the need for extensive coding knowledge.
  2. Versatility in Campaign Types: The ability to support various email formats is key. Whether it’s standard newsletters, A/B testing capabilities, or setting up autoresponders, versatility is a significant factor in our evaluation.
  3. Advanced Marketing Automation: From basic autoresponders to more complex features like targeted campaigns and contact tagging, we assess how well a tool can automate and tailor your email marketing efforts.
  4. Efficient Sign-up Form Integration: A top-tier email marketing tool should allow easy integration of sign-up forms on your website or dedicated landing pages, simplifying the process of growing your subscriber list.
  5. Autonomy in Subscription Management: We look for tools that empower users with self-managed opt-in and opt-out processes, reducing the need for manual oversight and enhancing user experience.
  6. Seamless Integrations: The ability to seamlessly connect with other essential platforms – such as your blog, e-commerce site, CRM, or analytics tools – is a critical aspect we examine.
  7. Email Deliverability: A great tool is one that ensures your emails actually reach your audience. We assess the effectiveness of each tool in bypassing spam filters and ensuring high deliverability rates.
  8. Comprehensive Support Options: We believe in tools that offer robust support through various channels, be it a detailed knowledge base, email, live chat, or phone support, to assist you whenever needed.
  9. In-depth Reporting: Understanding the impact of your email campaigns is vital. We delve into the kind of data and analytics provided by each tool, focusing on the depth and usefulness of the insights offered.

Learn more about our review methodology.

Matt Ahlgren

Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master’s in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.

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