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ClickFunnels 2.0 Review (Is It Still The Best Funnel Builder?)

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ClickFunnels is the leading tool for building high-converting and revenue-driving websites and sales funnels. Should you, as a business owner, invest your time and money in this? Check out my in-depth ClickFunnels review to find out!

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ClickFunnels Review Summary (TL;DR)
Rated 4 out of 5
From $127 per month (14-day free trial)
ClickFunnels Key Features
Landing Page Templates – Split Testing – Targeted Funnel Creation – Funnel Templates – Webinar Event Hosting – Drag-and-Drop Interface – Website Hosting – Email AutoResponder – Built-In Shopping Cart – Conversion Tracking
Who Should Use ClickFunnels?
Marketers, Growth Hackers, Entrepreneurs, SMBs, Agencies, Enterprises
Customer Support
24/7 email and live chat support (VIP Support is a paid addon)
3rd Party Integrations
Actionetics, Active Campaign, Aweber, Constant Contact, Convertkit, Drip, Ever Webinar, Facebook, GetResponse, GoToWebinar, GVO PureLeverage, HTML Form, HubSpot, InfusionSoft, Interspire, Kajabi, Mad Mimi, MailChimp, Maropost, Ontraport, SalesForce, Sendlane, ShipStation, SlyBroadcast, Twilio, Webinar Jam Studio, YouZign, Zapier, ZenDirect
Free Extras
Funnel Scripts, OFA (One Funnel Away) Platinum Bundle, 100s of Free Training Materials
Refund Policy
30-day money-back guarantee
Russell Brunson (Entrepreneur of the Year in the 2018 American Business Awards)
Current Deal
Two week FREE trial + 100s of FREE bonus materials

In fact, this marketing SaaS company has pioneered the use of the sales funnel as a rigorous digital marketing and email marketing tool. Building landing pages with this software is all the rage right now. But does it really help digital businesses?

TL;DR: ClickFunnels is a web page or landing page builder & designer that utilizes the concept of sales funnel to build websites for beginners. People with no coding knowledge can easily use this software to build an online presence. But it comes with a learning curve and is not affordable for small businesses.

What Is ClickFunnels?

ClickFunnels is a landing page builder. Because of their specialization to build sales funnels, the websites attract targeted prospects and turn them into buyers. As a result, the landing pages are more successful as business websites.

ClickFunnels was founded by Russel Brunson, who is known for his contributions to unique marketing software. Before working with the marketing funnel, Russel was known for his work in email marketing software.

what is clickfunnels

With a founder as famous as this, it did not take long for ClickFunnels to gain traction online. The ClickFunnels landing pages are unique from typical websites because the software gives you everything you need to gain the interest of website visitors and turn them into customers.

The workings of the software behind the scenes are pretty complex, but the simple user interface with a drag-and-drop editor makes it much easy for novice online business owners to use.

The types of funnels you can build with ClickFunnels are unlimited:

  • Lead generation funnels
  • Sales funnels
  • Content funnels
  • Sales call booking funnels
  • Discovery call funnels
  • Onboarding funnels
  • Review funnels
  • Limited time offer sale funnels
  • ​Webinar Funnels
  • Shopping cart funnels
  • Cancellation funnels
  • Upsell/downsell funnels
  • Membership funnels
  • Squeeze page funnels
  • Survey funnels
  • Tripwire funnels
  • Live demo funnels
  • Lead magnet funnels

With ClickFunnels online marketing, building an online presence and quickly accelerating conversion rates get much easy – boosting online sales. Keep reading my ClickFunnels review to know more about what it has to offer.

ClickFunnels 2.0

In October 2022, ClickFunnels 2.0 was launched.

So, what is ClickFunnels 2.0?

CF 2.0 is a highly anticipated release of new and improved features.

The ClickFunnels 2.0 platform has LOADS of brand-new features and tools that the original ClickFunnels didn't have, making it a truly all-in-one platform.

ClickFunnels 2.0 has everything available in version 1.0 plus many new features, including:

  • Funnel Hub dashboard
  • Visual funnel flow builder
  • Online courses builder
  • Membership site builder
  • No-code drag-and-drop website builder
  • No-code drag-and-drop ecommerce website builder
  • Write and publish blog posts
  • Visual automation builder
  • CRM funnel builder
  • Real-time analytics
  • Complete email marketing service
  • One-click universal site-wide changes
  • Team collaboration and simultaneous page editing
  • Significantly improved performance and designs
  • Plus lots more

Basically, ClickFunnels 2.0 is no longer just a sales funnel builder BUT an all-in-one platform for running your business.


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ClickFunnels Pricing Plans

There are three price options you can choose from – ClickFunnels Basic plan, ClickFunnels Pro plan, and ClickFunnels Funnel Hacker. Though more pricier than other landing page software, ClickFunnels offers a 14-day free trial to decide if you want to make the purchase.

The key difference between the plans is that the basic one has some restrictions, such as the number of pages, visitors, payment gateways, domains, etc. A few features, such as the follow-up funnels and weekly peer review, are restricted to the ClickFunnels Pro and Funnel Hacker customers only.

However, all plans share a few similarities, too, such as funnel templates, funnel builder, advanced funnels, unlimited contacts, and members, A/B split page test, etc.

The Funnel Hacker plan also provides unlimited funnels, Backpack feature, SMTP integrations, unlimited pages and visits, custom domains, priority customer support, etc.

Here is a table of the two price plans and the offered features:

FeaturesClickFunnels BasicClickFunnels ProClickFunnels Funnel Hacker
Monthly Pricing$147 per month$197 per month$297 per month
Annual Pricing (discounted)$127 per month (Save $240/year)$157 per month (Save $480/year)$208 per month (Save $3,468/year)
Admin Users1515
Pages, Products, Workflows, EmailsUnlimitedUnlimitedUnlimited
Share FunnelsNoYesYes
Affiliate Program. API Access. Liquid Theme Editor. CF1 Maintenance Mode PlanNoYesYes

The Funnel Hacker plan gives you the best deal, you can save up to $3,468/year when you choose to be billed yearly. Learn more about ClickFunnel pricing plans here.

ClickFunnels Pros and Cons

Here are the ClickFunnels review highlights in a nutshell:


  • Automatic mobile optimization
  • Very intuitive and easy to use
  • Can duplicate pages easily
  • WordPress Plugin allows you to add ClickFunnels funnels to WordPress sites
  • Lots of useful integrations to make running an online business easy
  • No need to have knowledge of coding, such as CSS etc.
  • A lot of educational marketing content and online courses are offered
  • The software integrates with common digital marketing platforms
  • Apart from the sales funnels, other marketing tools are also great for online business
  • Constant software updates to fix bugs and add more marketing tools
  • Membership sites feature can let multiple users moderate your website
  • A/B testing makes it easy to try out new changes and choose the best-performing one for funnels, advertisements, web pages, etc.
  • Supports third-party integrations and plugins for a complete website
  • 14-day free trial before purchase
  • Helps make more money online by generating and targeting leads
  • Sales analytics available for making business decisions
  • Funnel scripts feature removes the hassle of writing content


  • Pricing plans are quite expensive – not affordable for small businesses
  • Customer support could use some improvements
  • Email marketing is clunky and not easy to use (you are better off using 3rd-party email integrations)
  • You cannot customize too much since the software focuses on being simple

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ClickFunnels Features and Benefits

Here is a thorough review and explanation of all the ClickFunnels features and functionalities:

Easy to Use UX Interface

A simple user interface is an attractive feature of ClickFunnels, coming second only to the innovative funnel-building process. The software has been made to be as easy to use as possible.

Everything is intuitive and easy to figure out. At the same time, there are enough options provided to make a complete landing page.

The design interface is very simple and modern. There are predetermined widgets in place, in which you will have to place elements when building a page.

clickfunnels interface

Funnel steps are easy to create using drag and drop:

drag and drop

Making your first sales funnel will also be quite easy since there is a funnel cookbook guiding you along the way.  The simple ClickFunnels dashboard makes the experience even better, as it shows everything you'd need in an organized manner.

Funnel Builder

As ClickFunnels specializes in making all different types of funnels for their clients, their funnel builder is extensive. It covers many types of funnels, each having its own use. There are many templates available for each type, too.

Lead Magnets

If your goal is to generate leads and have a list of prospects you can reach out to, try the leads funnel. The basic squeeze page funnel helps you get email and Facebook messenger leads.

Using it, you can get a list of email addresses of prospects or a messenger list. To make one, choose one of their offered Squeeze page templates to get started.

squeeze page templates

There is another funnel meant for leads called the application funnel. This type of funnel gives you more details about your prospects apart from just their emails.

It uses a reverse squeeze page, pop-up, application page, and a thank you page to get the name, phone numbers, geographic regions, company details, etc.

You can get the specific types of information you want from your leads. Again, there are templates available for application funnels, too.

high ticket templates

Usually, most businesses use the squeeze funnel because it is easier to get more leads this way.


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Sales Funnels

There are several types of funnels created with the aim of generating sales. They are:

1. Tripwire Funnels

For selling lower-priced products that are easy to advertise, a tripwire or unboxing funnel is the best option. It makes a two-step sales page.

The first page, or home page, has a flashy advertisement for the product. When a customer makes a purchase, the second page, called the OTO (one-time offer), comes up.

Here, the customer is given a special offer on another product based on their purchase. This is where the actual profit comes in. It is also called 1-click upsell; because to get this offer, the customer just has to click one button. No additional information filling out is required.

After the customer makes the purchase, a final ‘Offer Wall' page comes up. Here, a thank you note shows up, along with a list of other products you want to showcase. Here are tripwire funnel template examples from ClickFunnels:

clickfunnnels tripwire template
tripwire example

2. Sales Letter Funnels

This is for products that are more expensive and require more persuasion or explanation to sell. Here, a video is added to the first page, called the sales letter page. Under that, the credit card information fields are given.

You can add the OTO page and the Offer Wall page of the tripwire funnel here for increasing sales using 1-click upsells.

one click upsell

This is what a typical sales letter funnel looks like –

clickfunnels one-click upsell template

3. Product Launch Funnels

You need a marketing campaign when launching a new product or service to gain the attention of your target customer group. Instead of a marketing agency, you can use the launch funnel to do your own marketing.

A launch funnel is more complex than all the other funnels we have discussed till now. It comprises a squeeze page, survey pop-up, product launch pages, and product launch order form.

You have to build sales funnels of this type by adding a new informative video of the product every few days, with up to 4 product launch videos. This creates hype for the product as well as educates the leads more about it.

Here is a basic product launch funnel:

product launch template

Event Funnels

You can also run events and webinars using ClickFunnels webinar funnels. There are two kinds of funnels for this:

1. Live Webinar Funnels

webinar templates

For this, you have to use a third-party webinar software such as Zoom to conduct a live webinar. ClickFunnel's role here is to increase conversions to the webinars and maximize profits.

It gets people to register for the webinars, show up for the actual event by sending out reminders, and get them excited through sharing promotional videos. There is a replay page too for those who registered but missed the live webinar.

2. Auto Webinar Funnels

This funnel runs automated webinars recorded inside the ClickFunnels software. Much like the previous funnel, this one also takes registrations, sends promotional content, and plays recorded events.


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Landing Page Builder and Editor

The simple drag and drop landing page maker is another thing ClickFunnels is loved for. Landing pages are the individual pages inside a funnel.

clickfunnels drag and drop page editor

These pages are made to get the attention of your leads, get information such as email ids, advertise products, sell products, etc. The builder itself is extremely easy to use, so much so that some people use ClickFunnels just for this feature.

If you are not used to building pages from scratch, ClickFunnels has a lot of great templates. Select one, customize it to your needs, and add it to your funnel.

The drag and drop feature makes customization very easy, as all the widgets and elements are right at the side for use. Simply choose the ones you need and drag them to your desired location on the page.

The ClickFunnels marketplace gives you lots of free and premium starter landing pages that you can use and customize.

clickfunnels landing page templates

However, this may get clunky sometimes, as widgets don't always stay where you drop them. They may shift locations ever so slightly, a few centimeters off. It is not a big issue, and it does not happen very often. But it is something to note.

Third-Party Integrations

You can use ClickFunnels with many third-party software integrations for ease of use. These tools are offered to make your online business and sales process as easy as possible.

There are many third-party integrations to choose from, such as:

  • ActiveCampaign
  • Mad Mini
  • Facebook
  • Drip
  • GoToWebinar
  • Market Hero
  • Ontraport
  • ShipStation
  • Zapier
  • ConvertKit
  • SalesForce
  • Avalara
  • Constant Contact
  • YouZign
  • HTML Form
  • Hubspot
  • Zoom
  • Twilio SMS
  • Kajabi
  • WebinarJam
  • Shopify
  • Ever Webinar
  • Mailchimp

And CF integrates with payment gateways such as:

  • Stripe
  • Infusionsoft
  • Warriorplus
  • JVZoo
  • ClickBank
  • Taxamo
  • Ontraport
  • Blue Snap
  • Easy Pay Direct
  • NMI
  • Recurly

Adding these integrations is as easy as could be, with just the click of a button. These tools help with everything related to marketing & selling items online, such as payment gateway, email marketing tool, SMS marketing, social media, online events, etc.

A/B Testing

Want to evaluate different versions of your pages in a funnel? This feature will come in handy for you. With A/B testing, you get to evaluate multiple versions of a page to find the poor-performing elements. It also assists in locating the important elements of a particularly successful page.

This evaluation helps you make a perfectly optimized funnel that will ensure the most leads.

WordPress Plugin

This is another useful feature for people whose websites are made and hosted on WordPress. With this plugin, you do not have to switch between ClickFunnels and WordPress anymore.

You can make pages and add them to your website much easier than before. Editing and managing the pages can also be done without any hassle.

clickfunnels wordpress plugin

This plugin is very highly rated in WordPress, with over 20 thousand active users.

Affiliate Programs

ClickFunnels offers an affiliate program called backpack. It makes affiliate marketing extremely easy by using something called ‘sticky cookies.' Setting up affiliate programs the traditional way takes a lot of time and effort.

With the sticky cookie method, once a customer uses an affiliate link, the customer's information sticks to the affiliate. This means, for all future purchases of the customer, the affiliate gets commissions, even when the customer does not use a special affiliate link anymore.

This makes the affiliate program more attractive since the affiliates earn commissions on all purchases of a customer. That, in turn, makes the affiliates plug your website more into people, increasing your visitors and buyers.


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Follow Up Funnel

This is a very useful and important funnel people often overlook. Follow up funnel makes more money compared to the typical front-end sales funnel. 

ClickFunnel's follow-up funnel builds your lead lists from sources such as opt-in pages, registration pages, order forms, etc. To create lists in your follow-up funnel, find the ‘Add New List' button under ‘Email Lists' in the dashboard.

follow up funnels

You can also create smart lists, which segment your customers based on different parameters. Customers can be segmented on their geographic location, demographic attributes, buying behavior, the step they are in inside the sales funnel, number of followers, interests, income, recent purchases, and more.

Having different segments like this helps you better target your customers based on their information for advertisements and campaigns. The better you are at targeting the right group of prospects, the more successful your campaigns will be.

You can send emails, text notifications, and broadcasts to your smart list prospects.

Downsides of ClickFunnels

To make this ClickFunnels review comprehensive, I also have to discuss the negatives of the SaaS. Here are the things I do not like about ClickFunnels:

ClickFunnels is Too Expensive

Compared to similar services, ClickFunnels is too expensive. Even the basic price package costs almost 4 times as much as other popular landing page creators.

The restrictions of 20,000 visitors and only 20 funnels for the standard plan are also low for the cost. That being said, everything else you get makes the money worth spending.

If you are on a small budget then here are better alternatives to ClickFunnels to consider.

Some Templates Are Outdated

Sure, there is a huge template library for you to choose from, but that does not guarantee that they all look good. Some templates are boring and not the most attractive. But there are plenty of good ones too.

Websites May Look Very Similar

Since you and all of ClickFunnel's other clients all make funnels from the same given templates, websites can end up looking too similar. Customization helps ensure this does not happen, but you do not get to customize too much.

To help you stand out from the crowd you can hire a ClickFunnels expert.

How Do Sales Funnels Work?

To understand what ClickFunnels is and does, the concept of sales funnels must be understood properly. Also known as marketing funnels, sales funnels are simply a process of categorizing prospective customers based on their position on the buying journey.

There are several steps in a sales funnel. As a customer goes through each of them, their chances of becoming a buyer increase.

what is sales funnel

The first level is awareness, where prospects first become aware of your business, services, or products. This might be done through seeing an ad for your products or website, coming across your business's social media pages, etc.

If you manage to capture the attention of the visitors through successful online marketing or attractive landing pages, the prospects move towards the interest stage. Here, the visitors will evaluate your products and learn more information about them.

After gaining enough information, if the prospects have decided to make a purchase, they enter the decision stage. Here, they dig deeper into your products, find alternative sales pages, and evaluate prices. Brand image and proper marketing help in making your business look like the best option.

Finally, in the action stage, the leads make the final decision of making the purchase. They may or may not choose your brand ultimately. But you can continue nurturing this group for future purchases.

Naturally, not all people who visit your website will want to learn more about your products. Similarly, not everyone who learns of your products will want to make a purchase decision. As the number of prospects lessens by each level, the sales funnel becomes narrower.

This is why it takes on the funnel shape. Your own funnel may look different, but it usually fits the generic shape.

Head over to and start to build your own sales funnel now!

Frequently Asked Questions

What is ClickFunnels?

ClickFunnels is an online-based SaaS tool for building high-converting and revenue-driving websites and sales funnels. ClickFunnels was founded in 2013 by Russell Brunson (co-founder and CEO) and Todd Dickerson (co-founder and CTO) and is based in Eagle, Idaho. According to Forbes magazine, ClickFunnels is “silently revolutionizing the online marketing industry.”

Is ClickFunnels legit?

The simple truth is that, yes, ClickFunnels is 100% legit. With over $100 million in annual sales and over 100,000 paying consumers, ClickFunnels is one of the fastest-growing, privately-owned SaaS firms in North America.

Is ClickFunnels a pyramid scheme? No, ClickFunnels is not a pyramid scheme or a type of Multi-Level Marketing (MLM) scam, despite the fact that it heavily depends on affiliate marketing partners to promote its software.

Is there a free ClickFunnels plan?

No there isn't a free plan. ClickFunnels' basic plan (1 website, 1 user, 20 funnels) starts at $127 per month. All CF plans come with a free 14-day trial and a 30-day money-back guarantee.

How much is ClickFunnels per month?

ClickFunnels offers three pricing plans that help you scale your funnels as your business grows. Their pricing starts at $127 per month for the Basic plan (1 website – 1 user – 20 funnels).

The Pro plan (1 website – 5 users – 100 funnels) is $157 per month and the Funnel Hacker plan (3 websites – 15 users – unlimited funnels) is $208 per month.

Does ClickFunnels offer mobile optimization?

All pages created by ClickFunnels are automatically optimized for mobile, so do not worry about your customers visiting from a smartphone. The automatic optimization makes things easy for you.

Will the data be lost if I cancel my ClickFunnels account?

No. When you cancel your ClickFunnels account, you will not get access to your data anymore, but it will not be lost. It will be backed up, and you can resume the membership to access them any time.

Do I need to install any software to use ClickFunnels?

No. ClickFunnels is an online-based SaaS that runs fully online using a cloud. So, no downloads or installations are needed. All new updates and funnel templates automatically get added to the cloud and are accessible through a member account.

What is ClickFunnels 2.0?

ClickFunnels 2.0 is the latest release of the software and it has everything available in version 1.0 plus many new features and tools.

The ClickFunnels 2.0 platform has LOADS of brand-new features and tools that the original ClickFunnels didn't have, making it a truly all-in-one platform.

Summary – ClickFunnels Review 2022

ClickFunnels is a highly successful tool to increase website traffic and make sales. Unless you are low on budget and want high levels of customization, this software is worth a shot, especially for an online business.

It is an all-in-one marketing solution for online pages and businesses. Right now it's hands-down the best landing page and sales funnel builder out there. But with a major caveat, it's expensive to use.

I hope you have found this ClickFunnels review helpful. Thanks for dropping by.


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User Reviews

Click Funnel 2.0 not worthy

Rated 1 out of 5
October 31, 2022

I join CF 2.0 in late October 22. I was really disappointed, so many bugs, so many missing features. I hope they can create something as good as CF1.0 but if you are totally new to CF2.0 do not join now. It's not funcional. They spent so much money in affiliate marketers that you won't find a genuine review of CF2.0. Horrible program and they should have never launched a version like that so early. CF1.0 was brilliant.

Avatar for Fernando

I can't believe how easy it is to create funnels

Rated 5 out of 5
October 27, 2022

We've been using ClickFunnels for a couple of months and love it. I can easily make changes to the site and see how they affect the conversion rates. It's really easy to use, too.

Avatar for Agency man
Agency man

Just works!

Rated 5 out of 5
October 3, 2022

CF is a sales funnel builder that… works… sure the designs look a bit out of date but everything works and behaves exactly as promised. I'm already getting sales from my funnels… Yay!!!

Avatar for Ludwig

Simply the BEST

Rated 5 out of 5
February 23, 2022

Finally made the move to ClickFunnels and I regret I didn't sign up sooner. The only negative really is the high price, but that's it!

Avatar for Sammy UK
Sammy UK

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