Time Etc is a highly-regarded virtual assistant service that has been providing support for businesses and individuals since 2007. With a strong track record of serving more than 22,000+ clients and saving over 1,618,469 hours of work, Time Etc has made a name for itself in the competitive world of virtual assistance marketplaces. This Time Etc review looks at what this platform offers, its pricing, pros and cons, and the overall experience clients can expect when working with Time Etc’s virtual assistants.
Key Takeaways:
Time Etc is a reputable virtual assistant service with a diverse range of offerings for businesses and individuals.
Founded by Barnaby Lashbrooke, the company is built on a foundation of extensive professional experience and quality customer service.
Small business clients can expect flexibility, ease of use, and value for money with Time Etc’s pricing plans and platform features.
Time Etc offers a wide range of virtual assistant services, catering to businesses, entrepreneurs, and busy individuals seeking support with administrative tasks, social media management, research, and more. The platform’s comprehensive pricing plans provide flexibility, making it a suitable option for various types of users with different cost expectations. Client reviews highlight the ease of use and efficient communication provided by the Time Etc interface and account management system.
Table of Contents
What is Time Etc and What is it Used For?

Time Etc is a highly reputable virtual assistant company that provides top-notch assistance to entrepreneurs, professionals, and businesses of all sizes. They specialize in offering skilled, college-educated virtual assistants who have an average of 12 years of experience.
Time Etc prides itself in carefully vetting the assistants they hire, only approving less than 1% of applicants who go through a strict, 10-step selection process.
The main purpose of Time Etc is to offer various virtual support services, assisting clients in managing their tasks efficiently. These virtual assistants have worked for major corporations such as Facebook, Apple, IBM, and AOL, ensuring that they can handle diverse areas from administrative support to specialized tasks. The platform also offers a 100% free trial for clients to explore the services and see if it’s a good fit for their needs.
Time Etc’s virtual assistants can be hired on an as-needed basis, providing cost savings for clients compared to hiring a full-time in-house assistant. This approach enables clients to focus on their core business activities while trusting their virtual assistant to effectively perform delegated tasks, freeing up time and resources for more strategic goals.
Time Etc offers reliable, skilled virtual assistants for a wide range of tasks, allowing clients to optimize their operations. Their flexible pricing structure and free trial make them an attractive option for those looking to outsource tasks while maintaining maximum control over expenses and utilization.

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Time Etc Founder’s Background and Vision
Barnaby Lashbrooke is the founder of Time Etc, a US and UK-based virtual assistant company established in 2007. He started the company with a strong vision to help businesses save time and increase productivity by providing them with exceptional virtual assistants.
Barnaby, an experienced entrepreneur, sought to challenge the hard work myth that equates long working hours with success. He believes that smart work and the proper allocation of tasks to skilled professionals are the keys to success without compromising personal life and well-being. His focus on work-life balance has significantly influenced Time Etc’s approach to providing virtual assistant services.
Lashbrooke’s business model has attracted substantial attention, including that of high-profile figures such as Sir Richard Branson. Branson, a renowned entrepreneur and founder of Virgin Group, praised Time Etc in the foreword of Lashbrooke’s book, “The Hard Work Myth.” Branson’s endorsement highlights the effectiveness and credibility of the company’s vision and services.
Inspired by Penni Pike, former personal assistant to legendary business mogul Richard Branson, Time Etc aims to provide professional, efficient, and cost-effective assistance for clients without the hassle of hiring a full-time, in-house employee. The company takes pride in its thorough vetting process, ensuring that each virtual assistant is skilled, experienced, and highly capable, resulting in exceptional service quality for clients across various industries and sizes.
Time Etc has grown immensely since its inception, serving numerous satisfied clients and saving them over a million hours. The company’s commitment to providing high-quality virtual assistants and upholding the founder’s vision has positioned them as a popular and highly-rated option in the virtual assistant industry.
Time Etc Pricing and Plans
Time Etc offers flexible pricing and plans for their virtual assistant services, catering to various client needs. Entrepreneurs who choose Time Etc save an average of 90% compared to hiring a full-time assistant as they only pay for the work completed without any additional costs for coffee breaks, holidays, or sick leaves.
Hourly Rates
The hourly rates at Time Etc range from $36 to $33, depending on the plan chosen by the client. These rates are designed to accommodate different budgets, providing clients with options that suit their specific requirements.
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Plans

Clients can sign up for a dedicated virtual assistant starting at $360 per month. The more hours a client requires, the more attractive the rates become. Time Etc allows clients to scale up or down their hours as needed, giving them the flexibility to adjust their plans according to their business demands.
What’s included in the monthly plans?
- Dedicated, experienced assistant based in the U.S.
- Carefully matched to you by our experts
- Work together using email, text, phone, or Zoom
- Work with additional assistants for free
- Share your VA with the rest of your team
- Give your assistant branded email @yourcompany address
- Hours you don’t use roll-over to next month
- Task management dashboard and mobile app
- Dedicated Client Happiness manager
- Holiday and sickness cover built-in
- Transparent ‘to-the-second’ billing and reporting
- Switch plans or cancel any time
- Tools, resources, videos, courses, and books
- Lifetime satisfaction guarantee
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Free Trial
Time Etc offers a free trial for potential clients to experience their services before committing to a plan. This allows clients to gauge if the virtual assistant services provided by Time Etc align with their needs and expectations.
Special Offers
From time to time, Time Etc may present special offers for clients to take advantage of discounted rates or additional services. These offers make their virtual assistant services more accessible and enticing to prospective clients.
Overall, Time Etc’s pricing structure is designed to cater to a wide range of client needs, while their free trials and special offers allow clients to test their services without any financial commitment.
Time Etc Services
Admin Tasks
Time Etc Virtual Assistants offer a range of administrative support services to help entrepreneurs, professionals, and businesses. Their highly experienced assistants, with an average of 12 years of experience, handle tasks such as email management, calendar management, and appointment setting. Their college-educated professionals have previously worked for major corporations like Facebook, Apple, and IBM.
Communication Services
In addition to admin tasks, Time Etc’s skilled virtual assistants also provide communication services. They manage phone calls, respond to customer inquiries, and maintain excellent correspondence on behalf of clients, ensuring that communication runs smoothly and effectively.
Writing Assistance
Time Etc’s virtual assistants are well-equipped to offer high-quality writing services. They excel in drafting and editing documents, creating blog posts, generating marketing copy, and assisting with various other content-related tasks. Clients can trust their virtual assistants to produce well-written, accurate, and polished content.
Research and Data Entry
For businesses and individuals who require research and data entry services, Time Etc’s virtual assistants possess the necessary skills to perform these tasks efficiently. They can conduct online research, analyze data, and manage data entry tasks with precision and accuracy, ensuring that clients receive reliable and up-to-date information.
Social Media Management
Understanding the importance of a strong social media presence, Time Etc’s virtual assistants are adept at social media management. Their assistants can create and schedule posts, engage with followers, and monitor social media platforms, ensuring that clients maintain a consistent and engaging presence across various channels.
Time Etc has a large team of assistants who can handle lots of different tasks. Here are more tasks a VA from Time Etc can assist you with:
- General VA tasks:
- Create to-do-list
- Manage inbox and voicemails
- Manage, schedule, and travel bookings
- Data entry
- Audio or video transcription
- Formatting documents
- Research tasks:
- Locate contact information
- Research content
- Research potential customers
- Locate accommodations/restaurants/products
- Research facts/figures
- Social Media and Content Marketing tasks:
- Content writing
- Social media posts
- Research content
- Write email campaigns
- Create marketing and sales materials
- Marketing Administration
- Write and content preparation
- Article research
- Update website
- Update CRM
- Create SEO friendly website
- Write articles and guides
- WordPress content uploading and editing
- AI content editing
- Sales admin tasks:
- Sales administration
- Lead generation
- Update leads
- Proposal creation
- Update CRM or database
- Invoice customers
- Follow-up late payments
- Create invoices
Time Etc Pros and Cons
Pros
- Flexibility: Time Etc offers a variety of plans and pricing rates, ranging from $36-33/hour, allowing clients to choose the level of support that best suits their needs. Clients can also scale up or down their hours as needed, making it a convenient option for businesses with fluctuating demands.
- Experience: Established in 2007, Time Etc has a track record of providing high-quality virtual assistant services to clients. They have saved clients over 1,032,559 hours, demonstrating their proficiency and trustworthiness in the industry.
- Talent Pool: Time Etc employs virtual assistants based in the US and UK, ensuring that clients have access to professionals who are familiar with their business practices and culture. This can greatly enhance the quality of communication and understanding between clients and virtual assistants.
Cons
- Limited Availability: While the company offers a wide range of services, virtual assistants may not be available around the clock. This can be a drawback for clients who require constant support or work in different time zones.
- Potential for Inconsistency: Time Etc operates as a virtual model, with virtual assistants working remotely from their home offices. This structure can sometimes lead to inconsistencies in the quality of work, communication, or availability of individual virtual assistants. Clients may need to invest time in building a strong working relationship with their VA to mitigate these issues.
- Not Suitable for Everyone: Time Etc’s service model and pricing may not be ideal for all clients, particularly those with limited budgets or very specific needs. In these cases, clients may benefit more from exploring other virtual assistant options, such as freelancers or agencies.
Overall, Time Etc provides a reliable and flexible virtual assistant service with a talented pool of professionals. However, clients should be aware of the potential limitations in availability and consistency and carefully assess whether Time Etc’s offerings align with their specific needs.
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Client Experience and Reviews
Time Etc has received numerous positive reviews from both virtual assistants and their clients. The company’s main priority is customer satisfaction, and this focus on quality is reflected in their high ratings. They have established themselves as a reliable and trustworthy virtual assistant service provider for busy entrepreneurs and leaders.

With a 4.9 out of 5 rating on Glassdoor from their virtual assistants, Time Etc is recognized for treating their assistants fairly and supporting their professional growth. This positive work environment is fundamental to their ability to deliver high-quality services to their customers.
The customer experience is equally positive, with Time Etc earning a 4.92/5 rating from their clients. The company is committed to matching clients with experienced U.S based virtual assistants who can effectively handle a variety of tasks. This careful pairing process ensures that clients receive the best possible support, allowing them to focus their energy on their business and personal priorities.
Time Etc’s virtual assistant services have been particularly beneficial for entrepreneurs, who often find themselves overwhelmed by administrative tasks. They can reclaim valuable time and concentrate on growing their businesses by delegating these time-consuming duties to a virtual assistant.
Time Etc’s high ratings for both virtual assistants and customer satisfaction demonstrate their dedication to providing top-notch support to entrepreneurs and other busy professionals. Their commitment to quality and excellent communication has earned them a reputation as an effective and efficient virtual assistant provider.
Dedicated and Executive Assistant Options
Time Etc offers dedicated virtual assistants who specialize in providing professional and personalized assistance to clients. These dedicated assistants are carefully selected, with less than 1% of applicants being approved for the role. All virtual assistants at Time Etc are college-educated and possess an average of 12 years of experience in their respective fields.
Working with a dedicated assistant from Time Etc means clients will benefit from a VA already well-versed in their specific industry. Their expertise spreads across various renowned companies like Facebook, Apple, IBM, and AOL. This wealth of experience allows them to cater to the needs of diverse clientele, from entrepreneurs to small business owners and even large corporations.
In addition to dedicated assistants, Time Etc also offers experienced executive assistants for clients who require higher-level support. These executive assistants possess the skills and expertise necessary to handle more complex tasks, such as strategic decision-making, managing schedules, and coordinating high-level projects.
Having an executive assistant ensures that clients are able to focus on their core business activities, while the VA takes care of the details and time-consuming tasks.
Both dedicated and executive assistant options provide clients with reliable and consistent support tailored to each client’s specific needs. Time Etc’s virtual assistants uphold a high standard of service, ensuring that every task is completed with diligence and professionalism. Their expertise covers various industries, making them a valuable asset for businesses of all sizes and sectors.
Time Etc offers both dedicated and executive assistant options to cater to its diverse client base. With a rigorous selection process and seasoned professionals, clients can be confident in receiving top-notch assistance tailored to their specific needs.
Ease of Use: Dashboard and Tools
Time Etc Virtual Assistants is a well-known service praised for the quality of its assistants. A key factor contributing to the success of a virtual assistant service is the ease of use of their dashboard and tools for both clients and assistants.
The Time Etc dashboard offers clients an intuitive interface to manage their virtual assistants’ interactions. With a clear layout and accessible design, clients can easily navigate through the platform, track the progress of their tasks, and communicate with their assistants.

One of the most useful features of the Time Etc dashboard is the integrated to-do list. This allows clients to seamlessly add, edit, and prioritize tasks for their virtual assistants. Furthermore, the to-do list has the ability to set deadlines, ensuring that tasks are completed in a timely manner. This functionality simplifies task management and improves the overall value of the virtual assistant service.
In addition to the to-do list, the Time Etc dashboard includes many tools clients can use to streamline their work process. From file sharing to real-time communication, these tools enable effective communication between clients and their virtual assistants, ensuring that expectations are clearly understood and that collaboration is smooth.
The dashboard and tools provided by Time Etc Virtual Assistants make the entire process of working with a virtual assistant simple and easy to navigate and efficient in achieving the desired results.
Customer Support and Communication
Time Etc takes pride in providing efficient and quality service to their clients. Their customer support team is dedicated to ensuring client satisfaction by responding to clients’ needs. Communication is key to making the virtual assistant experience effective, and Time Etc has systems in place to keep communication channels open and clear.

The support team is reachable through multiple methods: email, phone, or messaging apps. Slack, a popular communication platform, can be utilized by clients and virtual assistants alike for seamless collaboration and information exchange. This helps the clients and virtual assistants stay updated on the tasks and contributes to a worry-free experience for everyone involved.
Time Etc ensures that their virtual assistants are US-based and knowledgeable in various industries, providing clients with expertise catered to their specific needs. While the primary aim is to assist clients with their business-related tasks, Time Etc’s support team also works diligently to resolve any concerns or issues that may arise during the course of the collaboration.
Time Etc Virtual Assistants offer quality customer support and foster effective communication to ensure a productive and satisfying partnership for both clients and virtual assistants. By utilizing tools like Slack and a dedicated support team, Time Etc maintains a reliable and efficient service that caters to the needs of its clients.
Comparing Time Etc with Other VA Services
Time Etc Virtual Assistants is a popular and reliable VA company. With rigorous and strict selection criteria, they hire only 1% of applicants to ensure that they provide skilled and experienced assistants to their clients. Boasting an average of 12 years of experience, their college-educated assistants have worked for industry giants such as Facebook, Apple, IBM, and AOL.
Nonetheless, there are other established VA services in the market, such as Prialto and MyTasker. In order to help you make an informed decision, let’s compare Time Etc with these two companies based on a range of factors.
Prialto, a US-based company, focuses on providing professional support services mainly for executives, sales teams, and customer support. They emphasize rigorous training and consistent employee development programs for their virtual assistant teams. Consequently, Prialto tends to charge a premium, which starts at $1,200 per month for a dedicated assistant – a critical point to consider for those with budget constraints.
On the other hand, MyTasker, founded in 2012, is an India-based company that has attracted a loyal following for its affordability without compromising on quality. With rates as low as $7.50 per hour, it caters to a broader clientele, including small business owners seeking cost-effective assistance. MyTasker assigns a dedicated VA but also maintains a versatile team that clients can utilize for specific tasks.
In terms of time zone compatibility, Time Etc has both US and UK-based virtual assistants, making it easier to connect for businesses in those regions. Prialto offers a similar advantage, with its virtual assistants located across three continents. However, MyTasker’s India-based workforce might not be the best fit for businesses that prefer real-time collaboration during their local working hours.
Other Time Etc alternatives are Wing Assistants and Toptal. Wing distinguishes itself by focusing on providing high-end, personal, and business assistant services that are powered by an intelligent algorithm and completed by dedicated human assistants. On the other hand, Toptal, despite primarily being a platform for hiring top freelance software developers, designers, and finance experts, has recently expanded into offering executive assistant services.
Ultimately, the choice between Time Etc, Prialto, MyTasker, Wing, and Toptal depends on your individual requirements and priorities, such as budget, geographic location, and the complexity of tasks you need assistance with. Each company has its strengths, and finding the best fit for your needs entails weighing those strengths against your expectations and unique circumstances.
Ideal for Different Types of Users
Small Business Owners
Time Etc Virtual Assistants are an excellent resource for small business owners, as they provide experienced and professional support that can help lighten the workload of managing a growing business. The virtual assistants have an average of 12 years of experience and have worked for well-known corporations like Facebook, Apple, IBM, and AOL.
They can easily adapt to the specific needs of small businesses, providing administrative, marketing, and customer service support, thereby enabling business owners to focus on the core aspects of their operations.
Corporate Users
Corporate users, who typically require higher support and professional skills, can also benefit from Time Etc Virtual Assistants. The strict 10-step selection process ensures that only top-quality candidates, who deeply understand the intricacies of the corporate world, are approved to become virtual assistants.
As a result, these assistants are adept at handling various corporate tasks such as project management, research, and executive support, contributing to a corporate team’s overall efficiency and productivity.
Entrepreneurs with Side Hustles
In today’s fast-paced world, many entrepreneurs have side hustles or passion projects that need attention and management outside of their primary business.
Time Etc Virtual Assistants can be a valuable asset to these entrepreneurs, as they can take care of administrative, marketing, and other time-consuming tasks so that these individuals can focus on the strategic aspects of their side ventures.
By working with a virtual assistant, entrepreneurs can maintain a healthy balance between their primary business and side hustle, allowing them to grow their projects effectively and achieve their goals.
Additional Information and Tools
Scheduling and Time Management
Time Etc Virtual Assistants provide both part-time and full-time support to entrepreneurs and businesses, helping them better manage their schedules and save time.
These skilled assistants can handle various scheduling tasks such as arranging meetings, setting up appointments, and managing calendars. By delegating these tasks to a virtual assistant, clients can focus on more important aspects of their businesses and achieve more.
Some of the key benefits of using Time Etc Virtual Assistants for scheduling and time management tasks include:
- Experienced support: Virtual Assistants at Time Etc have an average of 12 years of experience and have worked for major corporations like Facebook, Apple, IBM, and AOL.
- Flexible working hours: Clients can request part-time or full-time support, depending on their needs.
- Cost-effective solutions: Entrepreneurs who use Time Etc save an average of 90% compared to hiring a full-time assistant.
Work from Home Support
With the increasing trend of remote work, Time Etc Virtual Assistants provide valuable work from home support to clients. They offer a range of services to help clients maintain productivity and organization while working remotely. Such services include:
- Email management: Monitoring and responding to emails, ensuring important messages are not missed.
- Document preparation: Creating and editing various documents, spreadsheets, and presentations.
- Social media management: Managing social media accounts, posting updates, and engaging with followers.
- Research: Conducting online research on a variety of topics and providing summarized information.
By utilizing the support of Time Etc Virtual Assistants, clients working from home can achieve a better work-life balance, while still maintaining productivity and efficiency in their businesses.
Frequently Asked Questions
What is Time Etc?
Time Etc is a virtual assistant services company that offers professional support to businesses and individuals. They take pride in the quality of their virtual assistants, who have experience working for major corporations, such as Facebook, Apple, IBM, and AOL.
What is the hiring process for Time Etc virtual assistants?
Time Etc has a strict, 10-step selection process designed to identify the top talent among applicants. This screening ensures that only the most qualified candidates join the Time Etc team. In fact, less than 1% of applicants are approved.
What types of jobs are available with Time Etc?
Time Etc provides virtual assistant services in various sectors, including administrative work, writing, research, and social media management. Specific tasks may include scheduling, data entry, content creation, and project management. Clients may also request specialized services based on their unique business needs.
How much do VAs typically earn with Time Etc?
While the exact salary of Time Etc’s Virtual Assistants is not disclosed, their compensation is generally competitive. Earnings may vary depending on the tasks and client requirements.
What do employees say about the company on Glassdoor?
Employee reviews on Glassdoor are a helpful resource for learning about the company’s work environment and culture, as well as the experiences of other virtual assistants. The reviews and ratings on such platforms should be considered when evaluating the potential fit with Time Etc.
What can you expect during the Time Etc interview process?
The Time Etc interview process may include several rounds of evaluations to assess the applicant’s skills, experience, and compatibility with the company. Potential virtual assistants may be required to complete tasks and tests that demonstrate their abilities, and may have to participate in interviews with members of the Time Etc team.
Is working as a VA for Time Etc a lucrative opportunity?
Working as a Virtual Assistant for Time Etc can be a lucrative opportunity for those who possess the required skills and experience. The company’s reputation, competitive pay, flexible work hours, and access to a network of prestigious clients can make it an appealing option for talented professionals seeking remote work opportunities.
Time Etc Virtual Assistants Review For 2023 – Short Summary
In today’s fast-paced world, finding effective ways to manage our time is essential for success. If you’re struggling to keep up with your ever-growing to-do list, it’s time to consider delegating tasks and reclaiming your precious hours. Enter Time Etc, a virtual assistant service that has revolutionized the way people work. This Time Etc review gives you an honest review of Time Etc, exploring its features, benefits, and how it can empower you to focus on what truly matters.
Are you ready to take control of your time and achieve your goals with ease? Visit Time Etc today and experience the power of virtual assistance firsthand. Whether you’re a busy professional, an entrepreneur juggling multiple projects, or simply someone seeking a better work-life balance, Time Etc offers personalized virtual assistance that fits your needs. Say goodbye to overwhelm and hello to productivity! Don’t let time slip away – start optimizing your life today with Time Etc Click here to sign up and unlock a world of possibilities
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