kev tawm tau hloov lub neej thiab hloov li cas peb cuam tshuam nrog peb cov phooj ywg, tsev neeg, zej zog, thiab kev lag luam. Nws kuj tau qhia sai dua, muaj txiaj ntsig zoo ntawm kev noj cov xov xwm thiab lwm yam ntaub ntawv. Nov yog yam koj yuav tsum paub txog qhov tseeb social media statistics rau 2023 ⇣.
Nov yog cov ntsiab lus ntawm qee qhov nthuav dav tshaj plaws hauv social media txheeb cais thiab tiam sis:
- Muaj kwv yees li ntawm 4.74 billion active social media cov neeg siv thoob ntiaj teb.
- Ze li 59.3% ntawm cov pej xeem thoob ntiaj teb siv tsawg kawg ib lub social media platform.
- Kev tshaj xov xwm tau nce 190 lab cov neeg siv tshiab hauv xyoo tas los.
- Tus neeg nruab nrab siv nyiaj 2 teev thiab 27 feeb ntawm social media txhua hnub.
- Facebook yog qhov siv ntau tshaj plaws kev sib raug zoo channel siv, nrog 2.96 billion nquag siv.
- 52 lab tib neeg siv LinkedIn rau kev nrhiav haujlwm.
- 47% ntawm cov neeg siv internet thoob ntiaj teb hais tias nyob sib ze nrog tsev neeg thiab phooj ywg yog qhov laj thawj tshaj plaws vim li cas tib neeg siv social media.
- Tus influencer kev lag luam loj yuav tsum loj hlob mus rau $ 17.4 billion nyob rau hauv 2023.
- 46% ntawm cov neeg siv social media yog poj niam, thaum 54% yog txiv neej.
Kev tshaj xov xwm yog hloov lub neej thiab hloov pauv li cas peb cuam tshuam nrog peb tsev neeg, phooj ywg, zej zog, thiab kev lag luam
Qhov cuam tshuam yog tshwm sim los ntawm qhov tseeb tias ntau dua 59% ntawm cov pej xeem hauv ntiaj teb siv social media. If Facebook, Twitter, YouTube, thiab Whatsapp yog lub teb chaws, lawv txhua tus muaj ntau tus neeg tshaj Tuam Tshoj, lub ntiaj teb tam sim no muaj neeg coob tshaj plaws (1.4 billion tus neeg).
Tsis yog cov hluas xwb. Cov laus yeej caum cuag, thiab cov hnub nyoog 50+ yog cov neeg siv loj tshaj plaws hauv Twitter.
Los ntawm kev ua haujlwm rau cov neeg siv khoom thiab teem sijhawm virtual nrog cov kws kho mob kom qhib lub txhab nyiaj hauv txhab nyiaj thiab teb rau kev puas tsuaj ntuj tsim, kev tshaj xov xwm tau hloov pauv peb lub neej.
Ntawm no yog ib qho lub ntsiab lus ntawm kev hloov toj roob hauv pes thiab peb cov zej zog xav li cas rau kev tshaj xov xwm kev cuam tshuam.
2023 Social Media Statistics & Trends
Ntawm no yog ib qho kev sau los ntawm cov xov xwm tshaj tawm tshiab tshaj plaws los muab koj lub xeev tam sim no dab tsi tshwm sim hauv 2023 thiab dhau ntawd.
Raws li lub Kaum Hlis 2022, muaj kwv yees li 4.74 billion tus neeg siv kev tshaj xov xwm thoob ntiaj teb.
Raws li lub Kaum Hlis 2022, muaj kwv yees li 4.74 billion tus neeg siv kev tshaj xov xwm thoob ntiaj teb.Tau qhov twg los: Data Reportal ^
Cov ntaub ntawv tsis ntev los no qhia tias yuav luag 59.3% ntawm cov pej xeem thoob ntiaj teb siv tsawg kawg yog ib lub social media platform.
Kev tshaj xov xwm tau nce 190 lab tus neeg siv tshiab nyob rau hauv xyoo tas los, sib npaug rau ib kev loj hlob txhua xyoo ntawm 4.2%
Cov kws tshaj lij qhia txog qhov muaj koob meej ntawm kev sib raug zoo rau kev siv xov tooj ntawm tes vim tias ze li ntawm 4.08 billion tus neeg siv xov tooj ntawm tes nkag mus rau lawv nyiam social media platforms.
Raws li lub Yim Hli 2022, cov neeg siv ib txwm siv sijhawm 147 feeb txhua hnub hauv kev tshaj xov xwm. Qhov ntawd yog qhov nce ntawm ob feeb piv nrog rau xyoo dhau los.
Tau qhov twg los: Statista ^
Txhua xyoo, peb siv sijhawm ntau dua hauv kev tshaj xov xwm. Hauv xyoo 2015, tus neeg siv nruab nrab siv sijhawm 1 teev thiab 51 feeb ntawm kev sib raug zoo platforms. Lub sijhawm muaj nce 50.33% rau 2 teev thiab 27 feeb hauv 2022.
Lub sij hawm siv los ntawm cov neeg siv nyob rau hauv ntau lub teb chaws txawv heev, nrog rau cov qauv yog pom ntau dua nyob rau hauv cov teb chaws tsim. Piv txwv li, tus neeg siv nruab nrab hauv Nigeria siv sijhawm plaub teev thiab xya feeb ntawm kev tshaj xov xwm hauv social media.
Qhov no yog lub sijhawm nruab nrab ntev tshaj plaws hauv ib hnub ntawm txhua lub tebchaws. Piv txwv li, Qhov nruab nrab cov neeg siv Japanese siv tsuas yog 51 feeb ntawm kev tshaj xov xwm txhua hnub.
Facebook yog cov kev sib raug zoo tshaj plaws siv, nrog 2.96 billion tus neeg siv nquag. Source: Statista ^
Facebook, YouTube, thiab WhatsApp yog lub ntiaj teb sab saum toj peb feem ntau siv kev tshaj xov xwm platforms. YouTube muaj 2.5 billion tus neeg siv, Thiab WhatsApp muaj yuav luag 2 billion tus neeg siv. WeChat yog lub npe nrov tshaj plaws uas tsis yog-US-based uas muaj 1.29 billion tus neeg siv nquag.
TikTok, Douyln, Kuaishou thiab Sina Weibo yog lwm hom khoom lag luam uas tsis yog Asmeskas uas ua rau saum 10 daim ntawv teev npe. Tsis yog txhua lub tuam txhab qhia nws cov lej. Yog li ntawd, cov kws tshaj lij vam khom rau cov neeg siv khoom siv hauv paus thiab cov neeg tuaj yeem tshaj tawm tuaj yeem tau txais cov txheeb cais ntsuas.
Kev sib raug zoo ntawm kev sib raug zoo yuav kub nyob rau hauv 2023, nrog rau cov neeg siv khoom tswj es tsis txhob ua lag luam loj.
Tau qhov twg los: Talkwalker 2023 Social Media Trends Report ^
Kev kwv yees kev sib tw rau 2023 saib a drift deb ntawm loj social media networks thiab me me, nws tus kheej khiav network tau txais kev nyiam.
Nws kuj tau kwv yees tias txawm tias nws pib pob zeb, lub Metaverse tau txais traction thiab tau teem los ua tus loj tshaj plaws tom ntej. Cov kws tshaj lij tau txheeb xyuas a muaj peev xwm ua lag luam ntawm $800 billion tos kom uncovered hauv Metaverse.
Tsis tas li ntawd, cov neeg siv khoom xav tau yuav dhau los ua kev sib raug zoo. 75% ntawm cov neeg siv khoom hais tias COVID-19 kis thoob qhov txhia chaw tau ua rau muaj kev hloov pauv tus cwj pwm mus ntev, ntawm uas ib qho tseem ceeb yog ceev.
Hauv xyoo 2023, cov hom lag luam yuav tsum tsim kom muaj kev sib koom tes hauv kev sib raug zoo hauv xov xwm txhawb nqa cov lus teb sai sai txawm tias cov neeg siv khoom tau txais kev sib cuag li cas.
47% ntawm cov neeg siv internet thoob ntiaj teb hais tias nyob sib ze nrog tsev neeg thiab phooj ywg yog qhov laj thawj tseem ceeb vim li cas tib neeg siv social media.
Tau qhov twg los: DataReportal ^
Raws li Cov Ntaub Ntawv Tshaj Tawm, qhov kev tshawb fawb tau ua rau cov neeg siv internet thoob ntiaj teb hnub nyoog 16 txog 64 xyoo qhia tau hais tias qhov laj thawj tseem ceeb vim li cas tib neeg siv social media yog nyob nrog tsev neeg thiab phooj ywg. Qhov no suav rau 47% ntawm cov neeg siv internet thoob ntiaj teb.
Lwm cov laj thawj saum toj kawg nkaus suav nrog sau lub sijhawm ua haujlwm (35.4%), nyeem xov xwm dab neeg (34.6%), nrhiav cov ntsiab lus (30%), pom dab tsi yog tham txog (28.7%), thiab nrhiav kev tshoov siab (27%).
52 lab tus tib neeg siv LinkedIn rau kev tshawb nrhiav haujlwm, vim qhov no yog qhov kev ntseeg siab tshaj plaws hauv Asmeskas.
Tau qhov twg los: The Social Shepherd ^
Raws li The Social Shepherd thiab raws li LinkedIn xov xwm, 52 lab tus tib neeg siv LinkedIn rau kev nrhiav haujlwm txhua lub lim tiam, nrog 101 daim ntawv thov ua haujlwm xa mus rau lub platform txhua thib ob thiab yim tus neeg raug ntiav txhua feeb.
LinkedIn xov xwm ntxiv tshaj tawm tias tshaj li yim lab daim ntawv thov ua haujlwm raug xa tuaj txhua hnub. Cov ntaub ntawv qhia tias siv #OpenToWork daim duab thav duab nce qhov yuav tau txais cov lus xaiv los ntawm ntau dua 2X.
Instagram muab qhov kev koom tes siab tshaj plaws rau cov neeg tshaj tawm (81%); qhov no yog qhov siab tshaj plaws tag nrho kev koom tes, tshwj xeeb tshaj yog piv nrog Facebook 8%.
Tau qhov twg los: Sprout Social ^
Cov khoom lag luam nce siv cov kev tshaj tawm hauv zej zog los koom nrog lawv cov neeg tuaj saib thiab sib txuas lus nrog cov neeg siv khoom. Kev tshawb fawb qhia tias Instagram tuaj yeem muab cov neeg tshaj tawm ntau lub sijhawm los koom nrog lawv cov neeg siv khoom.
Tsis txhob nyiam cov ntawv tshaj tawm thiab sib qhia cov ntsiab lus, Instagram platform sai sai xa cov lus qhia, ua rau muaj kev sib txuas lus zoo. Tsis tas li ntawd, 44% ntawm Instagram cov neeg siv khoom lag luam txhua lub lim tiam, nrog 28% ntawm cov khoom lag luam tau npaj ua ntej.
93% ntawm Asmeskas cov lag luam npaj siv Instagram rau kev lag luam influencer, 68% yuav siv TikTok thiab Facebook, thiab tsuas yog 26% yuav siv Snapchat.
Tus influencer kev lag luam loj yuav tsum loj hlob mus rau $ 17.4 billion hauv 2023. Qhov no yog 14.47% nce los ntawm 2022.
Source: Collabstr ^
Nrog rau influencer kev lag luam kev lag luam xav kom loj hlob 14.47% hauv 2023, Peb tuaj yeem cia siab tias yuav pom ntau yam haujlwm los ntawm cov neeg muaj kev cuam tshuam loj thiab micro-influencers (cov uas muaj tsawg dua 50,000 cov thwjtim).
TikTok yuav tsum ua tus thawj tswj hwm tus kheej, nrog ntau dua 45% ntawm kev sib koom tes them nyiaj ua haujlwm ntawm lub platform. Instagram los nyob rau hauv thib ob nrog 39%. YouTube limps kawg nrog tsuas yog 2%. Qhov nruab nrab, cov khoom lag luam yuav siv $ 257 los ua haujlwm nrog tus muaj kev cuam tshuam.
Sab saum toj tsib lub teb chaws tau txais influencer brand deals yog cov Teb chaws USA. Canada, UK, Australia, thiab lub teb chaws Yelemees. Los Angeles yog lub nroog uas muaj coob tus influencers.
Raws li lub Xya Hli, Pinterest muaj tag nrho ntawm 433 lab tus neeg siv lub hli ua haujlwm thoob ntiaj teb. Qhov no yog 4.7% poob los ntawm xyoo tas los daim duab ntawm 454 lab.
Tau qhov twg los: Datareportal ^
Raws li Datareportal, txawm tias poob los ntawm 454 lab tus neeg siv txhua hli hauv lub Xya Hli 2021 txog 433 lab hauv Lub Xya Hli 2022, Pinterest tseem siv los ntawm 5.4% ntawm txhua tus neeg hauv ntiaj teb.
Tam sim no, lub platform ranked 15th ntawm lub ntiaj teb no feem ntau nquag siv social media platforms. Nyob rau hauv 2021, lub platform tau ranked 14th nquag nquag. Cov cuab yeej tshaj tawm kev pabcuam tus kheej qhia tias cov neeg lag luam tuaj yeem ncav cuag 251.8 lab cov neeg siv, los yog 5% ntawm cov neeg siv internet, hauv 2022.
Tebchaws Asmeskas muaj cov neeg siv Pinterest tshaj plaws (88.6 lab), raws li Brasil (32.1 lab), Mexico (20.6 lab), Lub teb chaws Yelemees (15.1 lab), thiab Fabkis (10.4 lab)
Cov neeg siv social media tau kwv yees tias yuav loj hlob mus txog 6 billion hauv 2027.
Tau qhov twg los: Statista ^
Raws li Statista, tus lej yog raws li 2020 qhov tshwm sim ntawm ntau dua 3.6 billion tus neeg siv social media thoob ntiaj teb. Nws yog kwv yees kom loj hlob mus rau yuav luag 6 billion tus neeg siv social media hauv 2027.
Qhov kev cia siab no yog nyob ntawm pheej yig mobile device muaj thiab txhim kho infrastructure. Kev siv ntau ntxiv ntawm cov khoom siv txawb tau zoo cuam tshuam rau kev tshaj xov xwm thoob ntiaj teb kev loj hlob.
Tsib caug lab tus tib neeg thoob ntiaj teb xav txog lawv tus kheej "tus tsim."
Source: SignalFire ^
Muaj kev hloov pauv tshwm sim. Ntau tshaj 50 lab tus tib neeg thoob ntiaj teb xav txog lawv tus kheej cov ntsiab lus tsim, thiab cov neeg siv khoom txav deb ntawm cov neeg muaj hwj chim loj loj nyob rau hauv kev txaus siab ntawm me me thiab ntau qhov tseeb cov zej zog.
Cov hom loj dua tau pom qhov sib txawv no thiab muaj kev sib koom tes nrog cov neeg tsim hom no, thiab lub khw tam sim no sawv ntawm ib ncig ntawm $ 100 billion. Tag nrho cov kev lag luam influencer tsawg dua li kaum xyoo dhau los, yog li qhov no yog ib qho txiaj ntsig zoo rau lub sijhawm luv luv.
Lub sij hawm teb tsis zoo yog qhov ua rau tsis ua raws li lub npe ntawm kev tshaj xov xwm.
Tau qhov twg los: Social Bakers & Eptica Digital Customer Experience Study ^
Yuav luag 56% ntawm cov neeg siv khoom hauv social media qhia tias lawv yuav tsis ua raws li lub npe yog tias lawv tsis tau txais kev pabcuam zoo. Piv txwv li, lub sijhawm teb nruab nrab ntawm Facebook yog yuav luag ob teev, uas yog qhov tsis txaus ntseeg.
Lub sijhawm teb txuas ntxiv ntawm kev tshaj tawm xov xwm tsis yog qhov ua tau zoo vim tias feem ntau cov neeg siv xav kom cov hom lag luam teb tsis pub dhau 30 feeb. Hauv kev sib piv, lub sijhawm teb ntawm Twitter tsuas yog 33 feeb, ze rau cov neeg siv khoom xav tau.
Kwv yees li 57% ntawm cov neeg siv khoom nyiam siv social media platform los tiv tauj cov neeg siv khoom.
Source: Ameyo ^
Qhov tseem ceeb ntawm kev teb cov lus nug ntawm cov neeg siv khoom hauv social media tau dhau los ua qhov tseem ceeb. Tsuas yog 23% ntawm cov neeg siv khoom nyiam kev sib tham tim ntsej tim muag thaum nrhiav cov teeb meem kev pabcuam cov neeg siv khoom nyuaj.
Yog li ntawd, cov thev naus laus zis siab heev tuaj yeem pab daws 67% ntawm kev nug txog kev sib tham hauv xov tooj yam tsis tas siv lwm cov kev pabcuam rau cov neeg siv khoom. Lub vev xaib mobile-phooj ywg tuaj yeem pab tau vim tias yuav luag ib feem peb ntawm cov neeg siv khoom siv lawv lub xov tooj ntawm tes los daws teeb meem.
Cov tub ntxhais hluas muaj feem ntau yuav siv social networks rau kev tshawb fawb hom.
Source: Hootsuite ^
Cov tub ntxhais hluas siv social media mus kav khw. 50% ntawm cov neeg muaj hnub nyoog 24 los yog qis dua siv social media los ua kev tshawb fawb hom, sib piv cov nqi, thiab txiav txim siab qhov twg siv lawv cov nyiaj. Qhov no yog piv nrog 46% uas siv cov tshuab tshawb nrhiav. Cov neeg muaj hnub nyoog 25 xyoos thiab siab dua tseem nyiam siv cov tshuab tshawb fawb hauv kev sib raug zoo, tab sis qhov sib txawv yog kaw sai.
Zuag qhia tag nrho, txawm li cas los xij, kev tshawb fawb xyaw suav txog 32% ntawm tag nrho cov kev tshawb fawb hom lag luam ua los ntawm cov neeg siv khoom. TV tshaj tawm suav txog 31%, thiab cov lus ntawm qhov ncauj / cov lus pom zoo yog 28%. Kev tshaj tawm hauv social media kuj tuaj ntawm 28%.
46% ntawm cov neeg siv social media yog poj niam, thaum 54% yog txiv neej.
Tau qhov twg los: Statista ^
Zuag qhia tag nrho, txiv neej nyob rau hauv social media ntau dua li poj niam thiab ua rau feem ntau rau txhua lub platform tshwj tsis yog Snapchat, qhov twg poj niam suav txog 53.8% ntawm cov neeg siv. Cov poj niam zoo li yuav siv LinkedIn tsawg kawg nkaus thiab tus account rau nkaus xwb 42.8% ntawm cov neeg siv. Instagram cov neeg siv tau faib yuav luag 50 / 50.
Nyob rau hauv Teb Chaws Asmeskas, cov txiv neej yuav siv social media tsawg dua, ua rau 45.3% ntawm tag nrho cov neeg siv, nrog 54.7% poj niam.
Cov neeg siv khoom hais tias qhov teeb meem loj tshaj plaws rau kev yuav khoom los ntawm kev sib raug zoo yog kev ntseeg siab.
Tau qhov twg los: Accenture ^
Kev siv qeeb ntawm kev lag luam kev lag luam feem ntau raug ntaus nqi rau tsis muaj kev ntseeg. Raws li kev tshawb fawb los ntawm Accenture, peb qhov kev txhawj xeeb saum toj kawg nkaus yog qhov kev yuav khoom yuav tsis rov qab los yog tiv thaiv yog tias lawv ua yuam kev. (48%), cov cai tsis zoo ntawm kev xa rov qab thiab nyiaj rov qab (37%), thiab tos ntev lub sij hawm rau kev txiav txim tuaj txog (32%). Cov neeg siv khoom kuj txhawj xeeb txog qhov tseeb ntawm cov khoom thiab nws qhov zoo.
Txhawm rau txhim kho hauv cheeb tsam, Accenture hais tias cov khoom lag luam yuav tsum muaj cov txheej txheem rov qab thiab rov qab tau yooj yim (41%) nrog rau cov lus piav qhia meej thiab cov duab (29%). Loyalty khoom plig (25%) thiab kev tshuaj xyuas cov neeg siv khoom (21%) kuj nyob qib siab.
Raws li kev tshawb fawb tshiab los ntawm Pew Kev Tshawb Fawb, YouTube saum toj kawg nkaus 2022 cov hluas hauv online toj roob hauv pes ntawm cov platforms thiab siv los ntawm 95% ntawm cov hluas.
Source: Pew Research ^
YouTube yog lub platform mus rau social media platform rau 95% ntawm cov neeg muaj hnub nyoog 13 - 17 xyoo. TikTok los nyob rau hauv thib ob ntawm 67%, thiab Instagram yog thib peb nrog 62%. Facebook tsuas yog siv los ntawm 32% ntawm cov hluas piv nrog 71% siab hauv 2015.
Thaum nws los txog rau kev siv, 55% ntawm cov tub ntxhais hluas Asmeskas hais tias lawv siv sijhawm sijhawm rau hauv kev sib raug zoo, thaum 36% hais tias lawv siv sijhawm ntev dhau ntawm lub platforms. Tsuas yog 8% ntawm cov hluas hais tias lawv tsis siv lawv txaus.
Facebook tau tshwm sim los ua lub platform nyiam uas cov neeg lag luam xav tias muaj txiaj ntsig zoo tshaj plaws rau kev ua tiav lawv cov hom phiaj kev lag luam.
Source: Hootsuite ^
Raws li 2021 cov duab, Facebook tseem yog tus yeej thaum nws los txog rau kev lag luam zoo. 62% ntawm cov neeg lag luam ntseeg tias lub platform yog qhov zoo tshaj plaws rau kev ua tiav cov hom phiaj kev lag luam. Instagram ua raws li qhov no ntawm 49%, thiab LinkedIn ntawm 40%.
Txawm li cas los xij, txhua yam tsis yog rosy. Facebook cov nuj nqis tau nqis los ntawm 78% hauv 2020. Instagram tau poob los ntawm 70%, thiab LinkedIn poob los ntawm 42%. Ntawm qhov tod tes, TikTok mus los ntawm 3% hauv 2020 mus rau 24% hauv 2021.
Kev tshaj xov xwm tseem raug nqi tsawg dua li cov xov xwm ib txwm muaj kom ncav cuag cov neeg siv khoom tshiab.
Source: Peppercontent ^
Kev tshaj tawm hauv social media tseem yog qhov txiaj ntsig zoo tshaj plaws kom ncav cuag cov neeg tuaj saib tshiab. Thaum saib cov txheej txheem ib txwm muaj, kom ncav cuag 2,000 tus neeg, nws raug nqi $150 rau xov tooj cua tshaj tawm, $500 rau ib phau ntawv xov xwm, thiab $900 rau txoj kev xa ntawv ncaj qha.
Txawm li cas los xij, kev tshaj tawm kev lag luam tsuas yog tus nqi $ 75 kom ncav cuag tib tus neeg. Qhov ntawd yog 50% tsawg dua qhov pheej yig tshaj txoj kev.
Tus social media ad tus nqi nruab nrab ntawm ib nias tuaj yeem nyob ntawm $ 0.38 rau $ 5.26. LinkedIn tus nqi nruab nrab ntawm ib nyem yog qhov kim tshaj plaws ntawm $ 5.26, thaum Twitter yog tus nqi pheej yig tshaj nkaus xwb 38 xees. Facebook nyob ib ncig ntawm 97 xees, thiab Instagram yog $ 3.56.
TikTok tau cia siab tias yuav dhau Facebook tus neeg siv hauv paus los ntawm 2026.
Tau qhov twg los: Data Reportal^
TikTok tsuas yog nyob ib puag ncig rau xya xyoo thiab tsis pom muaj cov tsos mob qeeb. Ntawm qhov tsis sib xws. Yog tias lub platform tseem loj hlob ntawm nws tus nqi tam sim no, Nws yuav dhau Facebook tus neeg siv hauv paus los ntawm 2026.
Saib ntxiv TikTok cov txheeb cais rau 2023 ntawm no.
Cov Lus Nug
Vim li cas cov lag luam yuav tsum siv social media?
Social media yog tam sim no txoj kev ceev tshaj plaws kom paub txog cov xov xwm thiab cov xwm txheej tam sim no. 50% ntawm cov neeg siv internet hais tias lawv tau txais cov xov xwm tshiab tshaj plaws ntawm kev tshaj xov xwm ua ntej nws tau ua nws txoj hauv kev mus rau cov xov xwm ib txwm muaj xws li TV thiab xov tooj cua.
Hom thiab cov neeg tshaj tawm paub qhov no, yog li koj tuaj yeem cia siab tias cov xov xwm ntawm cov khoom lag luam tawm mus rau kev sib raug zoo xov xwm ua ntej koj pom nws hauv TV. Tsis tas li ntawd, kev tshawb fawb qhia tias cov neeg siv khoom tam sim no ncav cuag cov hom lag luam ntawm kev tshaj xov xwm tsis yog hu lossis email.
Thaum kawg, cov neeg siv khoom tau saib hauv social media ua ntej lawv saib lwm qhov. Yog li ntawd, nws yog ib qho tseem ceeb uas koj lub hom phiaj los yog kev lag luam muaj nyob rau ntawm tsawg kawg yog ib qho ntawm cov kev tshaj tawm nrov tshaj plaws.
Lub social media platform twg koj yuav tsum siv xyoo 2023?
Yog tias koj yog ib tus lag luam tab tom nrhiav kev tshaj tawm lossis muaj nyob rau ntawm ib lossis ntau qhov kev tshaj xov xwm, koj yuav tsum xub nrhiav koj lub hom phiaj kev lag luam.
Piv txwv li, Facebook yog tam sim no nrov tshaj plaws nrog cov neeg muaj hnub nyoog 35 lossis tshaj saud, thaum TikTok dominates lub lag luam hluas. Cov neeg siv khoom mus rau Instagram rau cov khoom kim heev, thaum Facebook yog paub txog kev lag luam muag khoom muag.
Kawm cov ntaub ntawv rau txhua lub platform, nrhiav koj cov neeg tuaj saib, thiab teeb tsa koj lub xub ntiag ntawm lub platform cuam tshuam.
Koj yuav tsum tshaj tawm ntau npaum li cas hauv social media hauv 2023?
Yog tias koj yog tus tswv lag luam, tshaj tawm tsawg kawg ib zaug ib lub lim tiam yog qhov zoo tab sis ntau zaus tuaj yeem ua tau zoo dua, tshwj xeeb tshaj yog ntawm TikTok, qhov twg muaj ntau qhov zoo dua. Cov lag luam tsim feem ntau tshaj tawm txhua hnub ntawm lawv kev tawm xov xwm. Nyob ntawm kev lag luam, koj tuaj yeem ua tau tshaj tawm peb mus rau plaub zaug hauv ib lub lis piam.
Thaum pib tawm, koj yuav tsum siv zog ua nrhiav qhov sib npaug. Kev tshaj tawm tsis tshua muaj txhais tau tias koj yuav tso tawm ntawm tib neeg cov ntawv xov xwm thaum tshaj tawm ntau dhau tuaj yeem tshwm sim spammy thiab ua rau poob cov thwjtim.
Yog tias koj tshiab rau social media, nws yog qhov zoo tshaj rau pib tshaj tawm txhua lub lim tiam kom txog rau thaum koj tau tsim cov nram qab no tsim nyog; tom qab ntawd, koj tuaj yeem nce qhov zaus kom txog thaum koj pom ib qib zoo tagnrho rau koj thiab koj cov thwjtim.
Thaum twg yog lub sijhawm zoo tshaj plaws los tshaj tawm hauv social media hauv 2023?
Cov kws tshaj lij qhia tias Hnub Tuesday thiab Friday yog hnub zoo tshaj plaws los koom nrog koj cov neeg tuaj saib. Lub sijhawm zoo tshaj plaws los cuam tshuam nrog koj cov neeg siv khoom yog nyob nruab nrab 8 teev sawv ntxov thiab 2 teev tsaus ntuj thaum lub sijhawm ua haujlwm.
Txawm hais tias nws yuav zoo li txawv txawv, cov hnub so thiab tom qab lub sijhawm ua haujlwm feem ntau tsis tshua muaj txiaj ntsig vim tias tib neeg feem ntau siv lub sijhawm no los pom tib neeg ntsib ntsej muag, siv sijhawm nrog tsev neeg thiab koom nrog lwm yam kev lom zem.
Ntsiab lus
Raws li qhov tseeb social media txheeb cais thiab qhov tseeb, kev siv social media platforms txuas ntxiv mus rau qhov nrawm nrawm. Tam sim no muaj dhau lawm 4.74 billion tus neeg siv social media thoob ntiaj teb, nrog rau feem ntau ntawm cov neeg siv nkag mus rau lawv cov account txhua hnub.
Qhov nrov tshaj plaws social media platforms yog Facebook, nrog ntau dua 2.7 billion tus neeg siv txhua hli, ua raws li YouTube nrog 2 billion tus neeg siv txhua hli thiab Instagram nrog 1 billion tus neeg siv txhua hli.
Hais txog kev koom tes, Instagram muaj qhov siab tshaj plaws ntawm kev sib cuam tshuam nrog nws cov neeg siv, nrog 50% ntawm Instagram cov neeg siv qhia tias lawv tshawb xyuas lub platform ntau zaus hauv ib hnub.
Tsis tas li ntawd, kev tshaj tawm xov xwm tau dhau los ua cov cuab yeej lag luam tseem ceeb rau kev lag luam, nrog ntau dua 80% ntawm cov tuam txhab siv social media kom ncav cuag thiab koom nrog lawv cov neeg siv khoom.
Yog tias koj xav paub ntau ntxiv txheeb cais, mus saib peb 2023 Internet txheeb cais nplooj ntawm no.
Qhov chaw:
- https://datareportal.com/social-media-users.
- https://www.statista.com/topics/2478/mobile-social-networks/#topicHeader__wrapper
- https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
- https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
- https://www.talkwalker.com/social-media-trends#
- https://thesocialshepherd.com/blog/linkedin-statistics.
- https://blog.linkboost.co/is-the-open-to-work-linkedin-feature-working-against-you-opentowork/
- https://sproutsocial.com/insights/social-media-statistics/
- https://collabstr.com/2023-influencer-marketing-report
- https://www.forbes.com/sites/nicolemartin1/2018/11/30/how-social-media-has-changed-how-we-consume-news/
- https://www.weforum.org/agenda/2022/04/social-media-internet-connectivity.
- https://datareportal.com/essential-pinterest-stats
- https://hootsuite.postclickmarketing.com/research/social-trends/customer-care-20VI
- https://www.accenture.com/us-en/insights/software-platforms/social-commerce-experience
- https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/
- https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform
- https://www.statista.com/statistics/1319300/us-social-media-audience-by-gender
- https://www.wordstream.com/wp-content/uploads/2021/07/cost-effective-ad-types-digital-vs-traditional.jpg
- https://www.peppercontent.io/blog/traditional-vs-digital-advertising-cost/
- https://www.webfx.com/social-media/pricing/how-much-does-social-media-advertising-cost/