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40+ Instagram Statistics & Facts For 2022

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Instagram continues to grow as one of the most popular social media platforms across all ages, locations, and brands. It has a massive user base and it boasts higher per-post engagement rates than any other social platform. Below is a collection of the most up-to-date Instagram statistics for 2022 to give you an idea of the current state of Instagram.

Instagram now has more than 2 billion monthly active users, according to the latest statistics. That’s more than nine times the monetizable monthly active users of Twitter (the newest metric that Twitter uses for measuring active users)! It’s the same amount as WhatsApp users, with Facebook Messenger trailing behind a little with 1.3 billion users.

instagram statistics

Here, I have compiled 40+ up-to-date Instagram stats to give you the current layout of the Instagram land, what its users are doing on it, and how they are using it.

Chapter 1

General Instagram Statistics

This is a collection of general Instagram statistics and facts for 2022

Key takeaways:

  • Instagram has over 2 billion monthly active users (MAUs).
  • Instagram has 500 million daily active users (DAUs).
  • Instagram images have 23% more engagement than ones on Facebook. Videos fare even better, with 38% more engagement than Facebook.

See references

instagram statistics and facts

Instagram has over 2 billion monthly active users (MAUs). In January of 2013, Instagram had 90 million active users.

How many Instagram users are there? Instagram has 500 million daily active users (DAUs).

There are 4.2 billion Instagram likes per day.

Instagram images yield 23%, and Instagram videos yield 38% more engagement than Facebook.

Instagram is growing 5 times faster than overall social network usage in the United States.

Instagram’s average engagement rate per post is 1.16%, compared to Facebook’s 0.27%.

The top three most-followed celebrities on Instagram are Cristiano Ronaldo ( 366 million followers),  Kylie Jenner (281 million followers), and Lionel Messi (281 million followers).

The top three most used hashtags on Instagram are: #love (1.835 billion), #instagood (1.150 billion), and #fashion (812.7 million).

Pizza is the most popular Instagrammed food, followed by Hamburgers and Sushi.

Chapter 2

Instagram User Statistics

This is a collection of Instagram user statistics and facts for 2022

Key takeaways:

  • Over 60 percent of users log into Instagram daily.
  • Over 70% of Instagram users worldwide are younger than 35. 
  • Instagrammers “like” over four billion posts every day.

See references

instagram usage statistics

Over 60 percent of users log into Instagram daily, making it the second most engaged social network after Facebook.

The average U.S. user spends 29 minutes on Instagram, every day. 

42% of users log into Instagram multiple times a day.

71% of Instagram users are younger than 30

Instagrammers “like” over 4 billion posts every day.

The average post on Instagram has 10.7 hashtags.

Every day, Instagram users upload an average of 100+ million photos and more than 1,000 photos are uploaded every second. That roughly translates into 100 million photos every day.

The average number of likes per Instagram post is 1,261.

The top 5 countries with the most Instagram users are: India, United States of America, Brazil,, Indonesia, and Russia.

Instagram’s user base has grown by more than 300 percent over the past couple of years.

Chapter 3

Instagram Demographic Statistics

This is a collection of Instagram demographic statistics and facts

Key takeaways:

  • Over 70% of Instagram users worldwide are younger than 35
  • 51.6percent of Instagram users are men, 48.4 percent of users are women.
  • 88 percent of Instagram users live outside of the U.S.

See references

instagram demographic statistics

51.6 percent of Instagram users are men, 48.4 percent of users are women.

32 percent of 25-34 year-olds use Instagram. This is the largest user demographic.

31 percent of Americans aged 18 to 24 use Instagram.(alt. 71 percent of Americans aged 18 to 29 use Instagram)

88 percent of Instagram users live outside of the U.S.

18 – 34 year olds are the most active age group on Instagram.

71 percent of Instagram users are under the age of 35.

45 percent of Instagram users live in urban locations, 41percent in suburban, and 25 percent in rural locations.

Chapter 4

Instagram Marketing Statistics

This is a collection of Instagram marketing statistics and facts

Key takeaways:

  • The Instagram advertising revenue was estimated to be around 26 billion dollars in 2021.
  • An estimated 71 percent of U.S. businesses use Instagram.
  • The most used emoji used on Instagram is “Face with Tears of Joy” 😂

See references

instagram marketing statistics

The Instagram advertising revenue is estimated to be around  26 billion dollars in 2021, and it’s projected to grow to 40 billion dollars by 2023.

An estimated 71 percent of U.S. businesses use Instagram, and 80 percent of accounts follow a business on Instagram.

The most used emoji used on Instagram is “Face with Tears of Joy” 😂

55 of the most popular and active brands on Instagram post 1.5 times per day, on average. The average number of weekly brand posts on Instagram was 4. Fashion brands posted 6.7 times per week, and sports brands posted more than 10, on average. 

There are 500 million Instagram Stories every day and a third of the most viewed are created by businesses.

Every month, there are 16.6 million Google searches for “Instagram”.

4 million businesses use Instagram Stories ads every month.

80 percent of Instagram users say they have purchased a product they saw on the app.

98 percent of fashion brands use Instagram.

When Instagram introduced videos, more than 5 million were shared in 24 hours.

To date more than 50 billion photos have been shared on Instagram.

More than 100 million Instagrammers watch or share on Live every day.

Video posts have the highest overall engagement rate – 1.87 percent compared to 1.11 percent for image posts.

Photos account for 71.2 percent of all Instagram posts. Videos come in second with 16.6 percent of all Instagram posts.

In August 2019, Facebook launched native Instagram scheduling into their Creator Studio platform.

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