Twitter has had an exciting year. On October 27, 2022, after months of controversy and back-and-forth, billionaire Elon Musk finally purchased the platform for a cool $44 billion and took control of the company with a majority share of 9.1%.
A storm of high-profile layoffs followed as Elon sacked all the top Twitter Execs and laid off approximately 50% of all staff.
Elon then introduced an $8 charge for getting that elusive blue tick next to your name and held a poll on whether or not to allow Trump back on the platform (the consensus was “yes”).
Elon also un-banned, then promptly re-banned Ye (formally known as Kanye West), and controversially banned individuals who criticized his approach.
It’s been a lot. Despite all this, Twitter is still a strong platform with 368.4 million users, and it’s not going anywhere anytime soon. So, let’s take a look at the platform’s statistics and facts for 2023.
How many Twitter accounts are there in 2023? There are a total of 1.3 billion Twitter accounts, but only 368.4 million are active users.
As of July 2022, there were 83.4 million Twitter users in the US. Other leading countries based on the number of Twitter users included Japan (60.7 million users), India (24.8million users), Indonesia (21.2 million users), and Brazil (20.6 million users)
In July 2022, Twitter’s number of monetizable daily active users (mDAUs) reached 238 million. The social networking and microblogging site had 211 million mDAUs in the third quarter of 2021, which is an increase of 12.02%.
Twitter’s revenue in Q2 2022 amounted to $1.17 billion. Тhis is down by 8.9% compared with Q3 2021.
500 million tweets are published each day. 350,000 tweets are posted every minute.
Every year, around 200 billion tweets are posted.
The most popular tweet of all time (as of December 2022) was the announcement of Chadwick Boseman’s passing. It garnered 7.1 million likes.
Three years, two months, and one day passed between the first and the billionth tweet.
In 2022, 😂 Tears of Joy and 😭 Loudly Crying Face are the most widely used emojis on Twitter.
More than one in five (21.54%) tweets include an Emoji
The average Twitter user has 707 followers. However, this average is grossly inflated due to popular figures having tens of millions of followers.
80% of all Twitter accounts have less than ten followers.
391 million Twitter accounts have no followers at all.
For US adults, the average daily time spent on Twitter in 2022 is 30.4 minutes.
Twitter estimates that around 11% of its accounts are actually bots.
The most-liked tweet in 2022 was by Elon Musk himself. His statement, “Next I’m buying Coca-Cola to put the cocaine back in.” achieved 6.3 million likes and is the second most-liked tweet of all time (as of December 2022).
In April 2022, the top 5 most popular Twitter accounts based on the number of followers were: @BarackObama (131.67 million followers), @justinbieber (114.36 million followers), @katyperry (108.9 million followers), @rihanna (106.15million followers), and @Cristiano (99.12million followers).
83% of the world’s leaders are on Twitter.
The most influential world leader on Twitter is India’s Prime Minister Narendra Modi, followed by US President Joe Biden and Turkey’s President Recep Tayyip Erdoğan.
Journalists make up 24.6% of verified Twitter accounts.
Between October 27 – November 1, 2022, 877,000 accounts were deactivated, and 497,000 were suspended. This accounts for 1.3 million lost Twitter profiles in the days that Elon Musk took over the company.
55% of Americans say that they regularly get news from Twitter. This makes it the most popular platform for sourcing current events.
80% of active Twitter users access the site via mobile.
People watch 2 billion videos on Twitter every day.
70.4% of Twitter users are male compared to just 29.6% female.
In July 22 , 72.7% of all users on Twitter were male, while 27.3% were female.
7.8% of all people aged 13 and above worldwide use Twitter in 2022.
Most Twitter users are aged between 25-34, followed by the 35-46 age bracket. The platform is used least by 13 – 17-year-olds (you can find this age group on TikTok).
Twitter says that 80% of its users are “affluent millennials.”
23% of teens claim they never use Twitter in 2022. This is compared with 33% in 2014 -2015.
Globally, Twitter has seen its user base grow, particularly in Western Europe, where it increased by 3.8%. However, Central and Eastern Europeans are less enamored with the platform, where its user base shrank by 7%. Users also decreased in North America by 0.5%.
Only 12% of Americans who make under 30k a year use Twitter. 29% of Americans making $30,000-$49,999 per year use the platform along with 34% of Americans who make 75k or more.
As of February 2022, Informative, relevant, and engaging are the top three preferred types of tweets. Users like creative, inspirational, and personable tweets the least.
80% of all Twitter activity takes place on a mobile device.
As of May 2022, only 8% of women and 10% of men had a “very favorable” impression of Twitter. 2% of men and 4% of women had never heard of the platform.
Twitter saw 7.6 million global installs in the 12 days following Elon Musk’s acquisition. This is an increase from 6.3 million installs in the previous 12-day period.
In the US, 52% of Twitter users access the platform every day, 84% access the network weekly, and 96% use the platform monthly.
79% of Twitter accounts are held outside of the United States.
On November 5, 2022, the Twitter app saw a dramatic increase in negative ratings as 119 one-star iOS reviews were added. This is the most the app has seen in a single day.
US-based adults aged 50 and older produce 78% of all political tweets. And Democrats are more likely than Republicans to use Twitter.
Around half of U.S. adults who use Twitter (49%) post fewer than five tweets per month.
The CIA reads up to 5 million tweets a day.
Twitter’s potential advertising reach is roughly 544 million.
According to eMarketer, nearly 66% of businesses with 100 or more employees have a Twitter account.
77% of Twitter users feel more positive about brands that are community- and society-focused.
Twitter generated $5 billion worth of revenue in 2021. By Q2 2022, it had generated $1.2 billion.
Twitter serves more than 2 billion search queries daily, according to recent developer job postings.
Twitter has one of the lowest CPC (cost per mille) for its ads, with an average of $6.46, and engagement rates for ads can be as high as 1-3%. This is way higher than Facebook’s average engagement rate of 0.119%
35.67% of B2B businesses use Twitter as their marketing tool and 92% of companies tweet more than once a day.
On average, there are 160 million ads shown on Twitter daily, and ads with no hashtags received 23% more engagement.
40% of Twitter users reported purchasing something after seeing it on Twitter.
53% of people on Twitter are more likely to be the first to buy new products, and users spend 26% more time viewing ads on Twitter than on other social media platforms