Facebook still reigns supreme in the social media universe and is, without question, one of the most powerful social media platforms available. It’s common knowledge that Mark Zuckerberg co-founded Facebook (originally called “The Facebook”) back in 2004, and the company rapidly expanded.
In 2009 Facebook bought Instagram, then in 2014, it acquired Whatsapp. In October 2021 “Facebook Inc” the parent company of all three platforms, changed its name to Meta.
Has the bubble now burst now? Since becoming Meta, the company has shed a whopping $700 billion since its market peak value of $1 trillion in September 2021.
Despite this catastrophic dip in value, Facebook continues to hold on tight to its title as the world’s most popular social media platform.
Here, I’ve compiled 55+ up-to-date Facebook statistics for 2023 to give you a comprehensive insight into the current state of the world’s favorite social media platform.
By Q2 2022, Facebook’s ad revenue amounted to $28.15 billion, while ad impressions have increased by 15% year-over-year.
Globally, there are 2.96 billion monthly active users (MAUs) on Facebook as of Q3 2022. This is a 5.3% increase from the same time last year.
There are 1.98 billion Facebook daily active users (DAUs) worldwide as of September 30, 2022. This is an increase of around 54 million since September 2021.
In September 2022, Meta’s headcount was 87,314; however, after this date, the company announced it was cutting its workforce by 13%.
Since September 2022, Meta has fired over 11,000 employees and has a recruitment freeze in place until at least the end of Q1 2023.
On December 9, 2022, Meta’s stock value was $115,90. This is a massive drop from last December’s value of around $330.56.
In Q2 2022, the company deleted 1.4 billion fake Facebook accounts. This decreased from the previous quarter, which saw 1.6 billion accounts deleted.
The top five most popular Facebook pages are Facebook (214.62 million fans), Samsung (159.82 million fans), Cristiano Ronaldo (122.28 million fans), Real Madrid (111.33 million fans), and Coca-Cola (106.96 million fans).
In Q3 2022, Facebook’s average revenue per user (ARPU) was $9.41. In October 2021, this figure was $10.
India leads the way in total Facebook users, India boasts a total of 329 million Facebook users. That’s approximately 23.88% of India’s total 1.38 billion population
Facebook users generate 4 million likes every minute.
Every day, around 1 billion Facebook Stories are shared.
1.8 billion people use Facebook Groups every month.
Every 30 days, the average Facebook user likes 11 posts, leaves five comments, reshares one post, and clicks on twelve ads.
There are 203.7 million Facebook users in the US, and each person spends 33 minutes on average on the platform daily.
Facebook’s highest engagement takes place Monday through Friday at 3 am, Tuesday at 10 am, and noon. The worst day to post on Facebook is Saturday.
81.8% of users only use Facebook on a mobile device.
350 million photos are uploaded to Facebook every single day. That’s 250,000 per minute or 4,000 per second.
Each month, 20 billion business-related messages are exchanged on Facebook Messenger. In the US, there are currently 135.9 million Facebook Messenger users.
71% of Facebook users go on the platform to stay updated with loved ones, while over 59% also stay informed of current news and events.
Facebook Marketplace is available in 70 countries worldwide and is accessed by over 800 million users monthly. This includes one out of three people in the US.
The average Facebook post enjoys an organic reach of 6.4 likes.
More than 50% of the world’s population speaks a language that isn’t one of the top ten worldwide spoken languages. Therefore, Meta is currently teaching AI to translate 100s of languages in real-time instantly.
On average, Facebook pages with between 10k – 100k fans have an engagement rate of one per 455 followers. Pages with over 100k fans have one engagement per 2,000 followers.
As of July 2022, 43.2% of Facebook’s user base was female, and 56.8% were male.
In January 2022, the largest age group using Facebook was 25 – 34-year-olds. The platform is used the least by 13-17-year-olds.
As of January 2021, the top five leading countries based on Facebook audience size are India (349.7 million), the USA (182.3 million), Indonesia (133.8 million), Brazil (114.7 million), and Mexico (92.1 million).
In January 2022, 5.3% of total active Facebook users worldwide were adults aged 65 or older.
As of January 2022, Facebook’s top demographic is males aged 25-34.
Facebook’s top advertising audience is between 18-44 years old, with the most engagement being males ages 25 – 34 years old.
Facebook’s 13-17-year-old user base in 2022 has halved since 2015. The exodus is largely attributed to young people moving over to TikTok.
74% of high-income earners use Facebook to seek diverse products to purchase. The high-income category includes those earning at least $75,000 per month.
There are over 200 million businesses with a presence on Facebook; however, only three million businesses currently advertise on Facebook.
62% of people claim their interest in a product increased after seeing it in a Facebook video.
Consumers are 53% more likely to purchase from a brand that is easily accessible via Facebook Messenger.
78% of US consumers say they discovered a new product by looking at Facebook, and 50% of consumers want to use Facebook Stories to discover new products.
There are over 60 million business pages on Facebook, and 93% of those businesses are active on the platform.
When conducting research, 48.5% of B2B decision-makers use Facebook.
Due to its high engagement, 81% of businesses prefer to use video for their Facebook marketing strategy.
Facebook is responsible for over a quarter of all digital ad spending; this is followed by Google (28.9%) and Amazon (10.3%).
10.15% of Facebook users use the platform specifically to seek out new products to buy.
As of Q3 2022, Facebook’s ad revenue was $27.71 billion, which is a decrease of 4% year-over-year.
The average click-through rate of all Facebook ads is 0.90%. The industries with the highest click-through rates are Legal (1.61%), Retail (1.59%), and Apparel (1.24%).
In 2022, the average cost per ad click stood at $0.97. 1,000 impressions cost $7.19.
With a $20,000 budget, an ad will reach around 750,000 people. This is a dramatic decrease from 2020, when the same budget would have gotten you a 10 million reach.
Every year, Facebook receives an extra 1 million advertisers.
Facebook penalizes ads that don’t offer consumers a good ad delivery experience. Generic ads won’t cut it. Therefore, advertisers need to be thinking about providing unique and personalized ads to catch the eye.
Out of all devices used for advertising, smartphones account for 94%. Facebook received 94% of its advertising revenue from mobile devices.
Revenue from mobile devices was at 94% in 2022. This is up from 92% in 2020.