Facebook continues to hold tight to its title as the most popular social media platform in the world. Here is a collection of the most relevant Facebook statistics for 2022 to give you the best insight into the current state of the social networking site.
Facebook reigns supreme in the social media universe and is without question one of the most user-friendly platforms right now. It’s common knowledge that Mark Zuckerberg co-founded Facebook (originally called “TheFacebook”) back in 2004.
Today, Facebook is the king of social media with an audience that is both massive (over 1.9 billion daily active users in Q2 and Q3 of 2021) as well as loyal (at the beginning of 2022, the average daily time spent on it per American user was 33 minutes).
Here, I’ve compiled 35+ up-to-date Facebook statistics to give you a comprehensive insight into the current state of the world’s favorite social media platform.
General Facebook Statistics
This is a collection of general Facebook statistics and facts for 2022. Key takeaways:
- In the third quarter of 2021, Facebook’s total revenue reached $29.01 billion. In the third quarter of 2020, Facebook’s total revenue was $21.47 billion. The year-over-year increase is 35%.
- As of September 30, 2021, Facebook had 2.91 billion monthly active users (MAUs).
- In September 2021, Facebook had 1.93 billion daily active users (DAUs) on average.
In the third quarter of 2020, Facebook brought in $21.47 billion in revenue, while its total revenue in the third quarter of 2021 amounted to $29.01 billion. This is an increase of 35% year-over-year.
Globally, there are 2.91 billion monthly active users (MAUs) on Facebook as of September 30, 2021, which is a 6% increase year-over-year.
There are 1.93 billion Facebook daily active users (DAUs) worldwide as of September 30, 2021, which is a 6% increase year-over-year.
As of September 30, 2021, Facebook’s family MAP (monthly active people) was 3.58 billion.
In September 2021, Facebook’s family DAP (daily active people) was 2.81 billion on average.
Facebook is hiring staff at a record pace. Facebook’s headcount was 68,177 as of September 30, 2021, which is an increase of 20% year-over-year.
Facebook has admitted to deleting 1.3 billion fake Facebook accounts.
The US is reported to generate the highest revenue through the platform despite having the lowest number of users.
The top five most popular Facebook pages are: Facebook App (190,963,332 likes), Samsung (161,766,302 likes), Cristiano Ronaldo (150 million followers), Mr Bean (129 million followers), and CGTN (117 million followers).
In 2020, Facebook’s average revenue per user (ARPU) was $10.14. In October 2021, this figure was $10.
Facebook Usage Statistics
This is a collection of Facebook usage statistics and facts. Key takeaways:
- Every minute, 400 new users sign up to join Facebook.
- Facebook users generate 4 million likes every minute.
- Every day, 35 million people update their statuses on Facebook.
Facebook users generate 4 million likes every minute.
60.6% of internet users use Facebook. That’s almost two-thirds of everyone on the internet.
Every minute, 400 new users sign up to join Facebook.
Every day, 35 million people update their statuses on Facebook.
At the beginning of 2021, the average American user spent 33 minutes a day on Facebook.
Facebook engagement is 18% higher on Thursdays and Fridays.
88% of all Facebook users access the platform via mobile devices. In the US, this number reaches 68%.
More than 350 billion photos have been uploaded to Facebook.
Today, there are roughly 2.53 billion smartphones in use in the world. A staggering 85% of smartphone owners use the Facebook app.
53% of Facebook adult users rarely understand how to use the platform exhaustively.
1.62 billion users visit Facebook, while 88% claim to stay in the platform to connect with friends and relatives.
Seekers of entertainment cover 33% of total Facebook usage, news account for 23%, following brands represent 17%, strengthening professional networks comprises 11%, and other users represent 16%.
These users are identified to cause online traffic on Facebook both on Wednesdays and Thursdays mainly between 11:00 am and 2:00 pm.
Facebook User Demographic Statistics
This is a collection of Facebook user demographic statistics and facts for 2022. Key takeaways:
- As of October 2021, Facebook’s biggest demographic group consisted of male users between the ages of 25 and 34 (19%).
- As of October 2021, 5.2% of total active Facebook users worldwide were adults aged 65 or older.
- 43.5% of Facebook’s users are female, while males make up 56.5% of the total number of users.
- In 2020, only 51% of teenage users actually used Facebook.
2015 data showed that 71% of American teens were active on Facebook, while in 2020 only 51% of teenage users used Facebook.
Male users aged between 25 and 34 make up 19% of Facebook’s user base, which makes them the social media platform’s biggest demographic (as of October 2021).
The percentage of American teen users is said to have dropped over the years.
As of January 2021, the top five leading countries based on Facebook audience size are: India (349.2 million users), the US (193.9 million users), Indonesia (142.5 million users), Brazil (127 million users), and Mexico (95.6 million users).
As of October 2021, 5.2% of total active Facebook users worldwide were adults aged 65 or older.
31.5% of all Facebook users are aged between 25 and 34. This is the age group that uses Facebook the most.
As of October 2021, 43.5% of Facebook users worldwide were female. Male users accounted for the remaining 56.5%.
74% of high-income earners use Facebook to seek diverse products to purchase. The high-income category includes those earning at least $75,000 per month.
Facebook Marketing Statistics
This is a collection of Facebook marketing statistics and facts. Key takeaways:
- Experts expected 87.1% of US marketers to use Facebook in 2021.
- 44% of users admit their shopping behavior is influenced by Facebook.
- There are over 80 million business pages on Facebook.
It was estimated that 87.1% of US marketers would be using Facebook in 2021. 90 million small businesses use the platform for marketing purposes.
44% of consumers admit their shopping behavior is influenced by Facebook.
Facebook stories have been used for marketing purposes, with 57% of brands perceiving their absolute effectiveness when promoting products and services.
There is a 600% increase in Facebook interactions when a video is posted.
There are over 80 million business pages on Facebook that are used by over 2 billion users across the globe.
Hive is Facebook’s data warehouse. It stores 300 petabytes of data and takes in about 600 terabytes of data every day.
The Shopify eCommerce platform on Facebook is an emerging trend that has received trust from over 1 million stores around the world.
Facebook has been effectively competing with YouTube, which captures 83% of the group. Out of all the Facebook users in the US, 15% of them shop on Facebook.
Marketers who publish about 30% of their posts on Facebook typically benefit from the opportunity of publicity.
Facebook Advertising Statistics
This is a collection of Facebook advertising statistics for 2022. Key takeaways:
- 26% of all Facebook users who clicked on ads reported making a purchase.
- A Facebook user is likely to click on 11 ads a month.
- In the fourth quarter of 2021, Facebook’s revenue from advertising was $28.3 billion.
- Facebook’s total advertising revenue amounted to $28.3 billion in the third quarter of 2021, which is an increase of 33% year-over-year.
In the third quarter of 2021, Facebook’s revenue from advertising was $28.3 billion.
Facebook’s latest report shows that the social media platform generated $28.3 billion from advertising in the third quarter of 2021. It was $21.2 billion in Q3 2020, which is a 33% increase year-over-year.
26% of all Facebook users who clicked on ads reported making a purchase.
In 2020, the average cost per ad click stood at $1.72, which resulted from a 4% decrease from the second quarter of 2019.
A Facebook user is likely to click on 11 ads a month.
The effectiveness of Facebook ad impressions increased by 33% from 2019 towards the year 2020.
Out of all devices used for advertising, smartphones account for 94%. In the second quarter of 2020, Facebook received 94% of the advertising revenue from mobile devices.
Revenue from mobile devices was at a 1% increase, up from 91% of the revenue collected in the second quarter of 2020.