When you need an answer to a question, where do you go? To Google, of course! Its absolute dominance has made it the largest search engine answering billions of queries every day. Here's what you should know about the latest Google Search Engine statistics for 2021 ⇣.
Summary of some of the most interesting Google search engine statistics, and trends:
- Google controls over 91% of the global search engine market.
- Google's parent company, Alphabet Inc. revenue in 2020 was 182.5 billion US dollars.
- Google processes nearly 70,000 search queries every second.
- More than half of the world's population actively uses the Google search engine.
- Since its launch, the volume of search on Google has increased by over 10% every year.
- Every year, the Google search engine processes 16% to 20% new keywords.
- Nearly 35% of product searches in the world start on Google.
- Almost 8% of Google search queries are questions.
- The most searched for keyword on Google is YouTube.
- Over 60% of Google searches are done using the mobile phone.
- Approximately half of the “near me” keywords on Google result in a store visit.
Since Google's launch in 1998, the search engine has dominated its industry like few others in modern history. Almost nine out of ten Internet users in the world rely on Google to access important information.
The impressive feat is backed by advanced technology. Each user query uses 1000 computers in 0.2 seconds, and the data query travels approximately 1,500 miles to present useful information to the user.
Google Search Engine Statistics & Trends for 2021
Here is a collection of the most up-to-date Google search engine statistics to give you the current state of what's happening in 2021 and beyond.
In 2020, Google's revenue was 182.5 billion US dollars.
Source: Alphabet ^
In 2020, Google's parent company Alphabet generated 182,527 billion dollars in revenue. Google's revenue is largely made up of advertising revenue, which amounted to 146.9 billion US dollars in 2020.
Google processes 3.9 billion searches per day.
Source: Internet Live Stats ^
Google processes over 3.9 billion searches every single day. If you break this incredible statistic down, it means that Google processes on average over 91,100 search queries every second.
In comparison, back in 1998 when Google launched, it was processing over 10,000 search queries per day. In just over 20 years Google has gone from becoming barely known to an integral part of the everyday life of searchers, all around the world.
Google occupies a 91.45% market share of the global search engine market.
Source: Oberlo ^
Almost nine out of ten users in the world use Google to search the Internet. Its three closest competitors, Bing, Yahoo, and Baidu, represent only 5% of the total search engine landscape.
Google's dominance in the United States is equally impressive. In the U.S., 87.78% of users prefer Google. The search engine also processes approximately 94.21% of all search queries on mobile phones.
The top search result on Google receives a 37.1% click-through rate.
Source: Backlinko ^
Gaining the top spot on Google is worth an effort. The first result attracts four visitors out of every ten visitors to the page. Statistics also suggest that the top result on Google SERP will get ten times more organic traffic than the number ten result. Moving one spot in the top ten search results will increase the click-through rate by almost 30.8%.
The top five positions get almost 80% of organic clicks. Getting the top spot also makes sense because most visitors to the Google search engine instinctively click on the first result.
In 2020, 64.82% of searches on Google were “no click searches”.
Source: SparkToro ^
A high-ranking search result listing on Google may not guarantee a click. Google’s search results increasingly show more and more instant answers, featured snippets, knowledge boxes, etc.
As a result, 2/3 of all searches made on Google ended without a click to any web property in the search results.
60% of SEOs say it is harder now to do SEO than it was 5 years ago.
Source: SEO Round Table^
Search engine optimization is getting harder as Google algorithms have become more and more complex and there is more competition in the search results.
1,000 SEO professionals were surveyed if SEO was “easier, more difficult, or as difficult” today as it was 5 years ago, to be able to achieve results/goals in the SEO processes they work on. Not surprisingly, 60% of SEOs responded that SEO is harder today to do than it was five years ago.
An image is 12 times more likely to appear on a Google mobile search.
Source: SEMrush ^
If you want your product or the image to appear on the Google search engine results page, create a mobile-friendly website. Compared to desktop users, a picture is 12.5x times more likely to appear in front of the user using a mobile. Similarly, a video will appear 3x times more often on mobile.
In contrast, it may be more cost-effective to get better results for videos on a desktop. Videos appear 2.5x times more often on Google desktop results than a mobile search. Desktop search is also better in utilizing featured snippets, which are likely to occur twice as often on a desktop.
In 2020, 61% of Google users accessed Google through a mobile phone.
Source: Statista & BroadbandSearch.net ^
According to Statista, Google has the highest percentage of all major search engines' mobile traffic. In 2013, the mobile phone only contributed 16.2% of traffic, which gradually increased to 53.3% in 2019. In the last seven years, mobile traffic on the Internet has increased by 222%. Today, Google search engine traffic reflects this change as 61% of traffic on Google comes from mobile phones and tablets.
It costs 38% less to advertise on Google search engine than Google display network.
Source: WordStream ^
The average cost per conversion on the Google search network is $56.11. The conversion rate is much better than the Google display network, which costs advertisers $90.80 per conversion. The automobile and travel industry converts at a much lower rate at $26.17 and $27.04, respectively.
Research suggests that the Google search network offers much better rates across all sectors except leisure and finance. Advertisers in the leisure and financial industries often get better results through the Googe display network.
Advertisers make $8 in profit for every $1 spent on Google search ads and Google search engine results.
Source: Google Economic Impact ^
Google's chief economist, Hal Varian, predicts that advertisers on Google search engines generate eight times more profit for every advertising dollar they spend on Google. These assumptions about Google statistics are based on the fact that businesses generally receive five clicks on their Google search results compared to one click on Google ads.
Since the start of the Millenium, Google search queries increased by 10% each year.
Source: Internet Live Stats ^
When launched in 1998, Google received only 10,000 search queries per day. Nowadays, the staggering growth of Google amounts to 40,000 search queries every second. These numbers translate to approximately 3.5 billion searches per day.
To maintain its supremacy, the company deploys the world's most advanced technology. Every query submitted on Google uses 1000 computers in 0.2 seconds to retrieve an answer. On average, each inquiry travels 1,500 miles to the data center and back to provide an answer to the search engine user.
46% of users on Google search engines seek local information.
Source: SocialMediaToday ^
Nearly half of Google users seek local information on the Internet. More importantly, almost 30% of Google mobile users start their search inquiries looking for a product near their homes. Two-thirds of consumers who search for local businesses end up visiting stores within five miles of their homes.
For local businesses, it is essential to share their locations because 86% of people use Google Maps to locate a business address. Almost 76% of people will visit the store within one day, and 28% will purchase the desired product.
Improving the online Google star rating from 3 to 5 stars will generate 25% more clicks.
Source: Bright Local ^
Consumer reviews and Google star rating plays a critical role in the success of a business. The latest trends indicate that you will get approximately 13,000 more leads by increasing the star rating by 1.5.
The star rating on Google is also critical because only 53% of Google users consider using a business with fewer than 4-stars. Only 5% of companies on Google have a rating less than 3-stars.
15% of all searches on Google are unique.
Source: BroadBandSearch.net ^
Every day, Google processes 15% unique inquiries. On average, a user will perform four to five searches per day. The Google Image makes up 20% of all search inquiries, which shows that people are getting more educated about search engine usage. For advertisers, the increase in Google Image search means that they can create content around images and visual data to gain top ranking on Google.
URLs that contain a keyword gets a 45% higher click-through-rate in Google.
Source: Backlinko ^
According to recent research covering more than 5 million search queries and 874,929 pages on Google, a keyword in the title will encourage users to click on a page. The high CTR rate is based on the entire search query. It means that website owners should try to include the entire keyword in the URL.
Google search engine algorithm considers high CTR a reflection of web page's quality. Using a keyword in the title will likely generate more traffic and help a website rank higher.
Backlinks are among the most critical ranking factor to get a high position on the Google search engine.
Source: Ahrefs & SearchEngineLand ^
Experts from Google revealed that backlinks are among the three most essential factors in achieving a higher rank. Therefore, if you want to gain maximum visibility and get a higher position in Google, try to incorporate as many high-quality backlinks as possible.
Generally, the more backlinks the page has, the more organic traffic it gets from Google. Website owners should also do link building because it allows websites to get traffic from other high-ranking websites.
Almost 48% of consumers use voice search for general search queries.
Source: Backlinko & SearchEngineLand ^
An analysis of 10,000 Google Home search results reveals that 41% of answers come from featured snippets. Similarly, page speed plays an important role, and Google prefers short answers to the question. A typical answer is 29 characters in length.
37% of the top ten websites lose visibility on a mobile browser.
Source: SEMrush ^
It's becoming increasingly crucial for website owners to fine-tune their websites for mobile search. A recent research study of US-based websites suggests that nearly 37% of websites visible on the top 10 results of a desktop are not visible in a mobile search.
Most answers are generated from an authoritative domain. Results also indicate that Google likes long-form content because the average voice search results page is 2,312 words.