Thenga ingenye yezindawo ezinkulu ze-ecommerce ezizungeze, futhi uma uke wabheka ukuqala isitolo se-inthanethi ku-inthanethi, uzwile ngakho. Nakhu okufanele ukwazi mayelana nokwakamuva Shopify izibalo zika-2023 ⇣.
Ukuthengiswa kwe-Ecommerce e-US kuphela kukhuphuke kakhulu $ 794.50 billion ngo-2020, kubalwa cishe amaphesenti ayi-15 akho konke ukuthengiswa kwezitolo (umthombo: eMarketer).
Yini ebangela lokhu kukhula? Ngaphandle kokuvalwa kobhubhane kanye nokushintsha kwamasiko okuvamile ekuthengeni ku-inthanethi, amapulatifomu e-ecommerce afana Shopify ikakhulukazi ukubonga.
Isifinyezo sezinye izibalo ezithakazelisa kakhulu ze-Shopify namathrendi:
- Ngaphezu kwe 44 abayizigidi ezingu abantu bathenge izinto esitolo sakwaShopify ngo-2020.
- Imali engenayo yakwaShopify ka-2020 yayi $ 2.86 billion.
- Kuze kube manje, ukuthengisa ku-Shopify kuphezulu $ 100 billion.
- NgoLwesihlanu Olumnyama, ukuthengiswa okuphezulu kukaShopify kudlule $ 1.5 million umzuzu nomzuzu.
- Shopify izitolo zavakashelwa 58 abayizigidi ezingu izikhathi ngo-2020.
- 79 amaphesenti yazo zonke ithrafikhi yakwaShopify ivela kumadivayisi eselula.
- Shopify unayo 3,200+ izinhlelo zokusebenza futhi itholakala emhlabeni wonke ngo Amazwe we-175.
Izibalo zakamuva ze-Shopify zango-2023
Ngokugcizelela ekwenzeni kungenzeki kuphela kodwa kube lula kunoma ngubani ukuthi akhe futhi agcine isitolo esiku-inthanethi, izibalo zikaShopify ziphezu kophahla ngo-2023.
Imali engenayo yakwaShopify ka-2020 yayingu-$2.86 Biliyoni.
Imali engenayo yakwaShopify ka-2020 yayingu-$2.86 Biliyoni.Umthombo: Shopify ^
Ngaphezu kokuheha izinkulungwane zabathengisi abasha ngo-2020 nokuba ngesinye sezinkundla ezihamba phambili ze-e-commerce, uShopify ubuye wangena. imali engenayo yonyaka yezigidi ezingu-2,929.5 zamaRandi, ukukhuphuka okungama-86% uma kuqhathaniswa nowezi-2019.
Inzuzo yonke yakwaShopify ikhule ngo-78% yafinyelela ku- $1,541.5 wezigidi ngo-2020, uma iqhathaniswa nezigidi ezingama- $ 865.6 ngo-2019.
Izibikezelo zamanje ziye Shopify yeqa leli maka kakhulu ngo-2021 futhi iphetha unyaka ngokukhuphuka $ 3.6 billion emalini engenayo.
Bangaphezu Kwezigidi ezingama-44 Abantu Abathenge Izinto Esitolo SakwaShopify ngo-2020.
Umthombo: Shopify & You ^
Ngokusho kwedatha yakamuva yakwaShopify, imakethe ye-ecommerce yayimnandi ngomsebenzi ngo-2020.
Eqinisweni, phakathi nonyaka, ngaphezu kwalokho abantu abayizigidi ezingu-44 ubevakashele isiza somthengisi wakwaShopify. Nakuba kumangalisa, lesi sibalo kulindeleke ukuthi sigxume kakhulu lapho idatha yokuphela konyaka ishicilelwa.
I-Shopify Ikwazile Ukukhuphula i- $ 131 Million ku-IPO.
Umthombo: Shopify ^
Njengoba i-Shopify yaqala ukutholakala emphakathini eNew York Stock Exchange ngoMeyi, yaqala ukuthengisa amasheya ngo-$26 nje kuphela. Abatshalizimali bayo bebengazi ukuthi izokhula ngokushesha ibe yisidlakela esiyikho namuhla. U-Shopify manje uthengisa amasheya ngo-$332.67 lilinye.
I-New York, i-Los Angeles, ne-London Amadolobha Athengiswa Kakhulu.
Umthombo: Shopify ^
Ngokusekelwe kudatha yakwa-Shopify, i-New York, i-Los Angeles, ne-London iyahola njenge- amadolobha adayisa kakhulu. Ngakolunye uhlangothi, amazwe anokuthengiswa okurekhodiwe kakhulu yi-US, UK, neCanada.
I-Asia Ithole Izinga Eliphakeme Kakhulu Ezimakethe Zesifunda Ze-Ecommerce.
Umthombo: Statista ^
I-Asia ihamba phambili ku-$831.7 billion. Abanye abasohlwini yiNorth America ($552.6 billion), i-Europe ($346.50 billion), Australia ($18.6 billion), i-Afrika ne-Middle East ($18.6 billion), neNingizimu Melika ($17.7 billion).
I-Shopify Yavakashelwa Izikhathi Eziyizigidi ezingama-58.84 ngo-2020.
Umthombo: efanayoWeb ^
Indawo yemakethe yakwaShopify ithole cishe 59 million ukuvakashelwa ngo-2020, cishe Amaphesenti angu-40 ezivakashi evela e-US.
I-Canada ingena endaweni yesibili 6.10 amaphesenti, kanye ne-UK ne-Australia kulandela ukuhlanganisa Amaphesenti we-5.46 ne-4.12 yezivakashi zakwaShopify ngokulandelana.
Isivakashi Esimaphakathi sakwaShopify Sihlala Amaminithi angu-3 ½.
Umthombo: efanayoWeb ^
Ngo-2021, izivakashi zezitolo zakwaShopify zichitha isilinganiso Imizuzu engu-3.5 ngokuvakasha ngakunye. Kulokhu kuvakasha, Amaphesenti angu-43.8 afika ngokuqondile, Ngenkathi Amaphesenti angu-26.53 avela ekusesheni futhi Amaphesenti angama-24.3 okudluliselwa kuwo.
Ngakolunye uhlangothi, ithrafikhi yenkundla yezokuxhumana ilandisa kuphela Amaphesenti angu-2.67 wethrafikhi ezitolo zakwaShopify. Kulokhu, i-Facebook ihamba phambili ngokumangazayo 32.80 amaphesenti.
Shopify ine-93.95% yethrafikhi yezinto eziphilayo.
Umthombo: efanayoWeb ^
Njengoba i-SimilarWeb ibika, iphesenti libonisa lokho Ithrafikhi yakwaShopify cishe ayiphilayo ngokuphelele. Nawa amagama angukhiye amahlanu aphezulu okufanele wazi ngawo: Shopify (14.8%), Shopify Login (6.97%), Igenerator yamagama ebhizinisi (0.70%), Shopify themes (0.64%), kanye nezinhlelo zokusebenza zeShopify (0.62%).
Shopify inethrafikhi ekhokhelwayo engu-6.05% kuphela.
Umthombo: efanayoWeb ^
Ngaphandle kokwazi amagama angukhiye we-Shopify, udinga futhi ukwazi mayelana Amagama angukhiye akhokhelwe ku-Shopify. Lawa ngo-Shopify (5.06%), Dropshipping (0.19%), Etsy (0.24%), Shopify Price (0.08%), kanye neSitolo Sewebhu (0.06%).
Amaphesenti angu-79 YAKHO YONKE I-Traffic yakwa-Shopify Ivela Kumadivayisi Eselula.
Umthombo: Shopify & You ^
Lesi mhlawumbe yisibalo esembula kakhulu Shopify kunabo bonke. Ngokusho kwedatha yakwaShopify, iningi lethrafikhi eya ezitolo zakwaShopify livela kumadivayisi eselula.
Njengoba iningi labathengi benza izinqumo zokuthenga besebenzisa iselula yabo, lezi yizindaba ezinhle kubanikazi bezitolo bakwaShopify.
Izinga Elimaphakathi Lokuguqulwa Lesitolo SakwaShopify ngo-2020 Lalingu-1.6 Amaphesenti.
Umthombo: Littledata ^
Kuzo zonke izitolo zakwaShopify, i ama-20% amabi kakhulu ibe nezinga lokuguqulwa 0.4 amaphesenti.
Okwamanje, i phezulu 20 amaphesenti ibe nezinga lokuguqulwa okungenani 3.6 amaphesenti futhi phezulu 10 amaphesenti iguqulwe ngo ngaphezu kwamaphesenti angu-5.1.
I-Shopify ingesinye Sezixazululo Ezintathu Eziphezulu Ezidume Kakhulu ze-E-Commerce.
Umthombo: BuiltWith.com ^
WooCommerce ihamba phambili kulolu hlu 4.4 million amawebhusayithi inikwa amandla yinkundla kanye nesabelo semakethe esilinganiselwe se 30 amaphesenti.
Shopify ayikude kakhulu endaweni yesibili nge Isabelo semakethe esingamaphesenti angama-18, kanti uMagento uzungeza abathathu abaphezulu nge 10 amaphesenti.
Bangaphezu Kwesigidi Abantu Abasebenzisa Shopify Ukunika Amabhizinisi Abo Ase-inthanethi Amandla.
Umthombo: I-style Factory ^
Uma wakha isitolo esiku-inthanethi, kubalulekile ukuthi uhambe nenkundla ongayethemba. Uphawu oluhle lokwethemba inkundla inombolo yabantu abayisebenzisayo.
Shopify manje isiphelile abasebenzisi abayisigidi, okwenza kube yisixazululo esithembeke kakhulu se-e-commerce esitholakalayo namuhla.
Bangaphezu Kwamaphesenti angama-50 Abadayisi bakwaShopify bangosomabhizinisi bokuqala.
Umthombo: I-Wall Street Journal ^
Kubathengisi abangaphezu kwesigidi abasebenzisa i-Shopify, abangaphezu kwamaphesenti angama-50 bangabanikazi bamabhizinisi nosomabhizinisi abaqala ngqa. Lokhu ngokwengxenye kungenxa yokwanda okuvamile kwezamabhizinisi okubangelwa ubhubhane lweCoronavirus.
Kodwa-ke, futhi kungumphumela wokukhuphuka kancane kancane kwezamabhizinisi eziku-inthanethi phakathi neminyaka edlule njengoba izixazululo ze-e-commerce ezifana noShopify zenze ukuqhuba ibhizinisi eliphumelelayo ku-inthanethi kwaba lula kunangaphambili.
Imali Engenayo yakwaShopify Ikhule Ngamaphesenti angama-94 YoY ngo-Q4 2020.
Umthombo: Ibhizinisi elingaphakathi ^
Igqugquzelwa wubhubhane kanye nokwanda kokuthengwa kwe-inthanethi ekhaya, imali engenayo yakwaShopify zikhule ngamaphesenti angama-94 unyaka nonyaka engxenyeni yesine ka-2020, sifinyelele $ 977.7 million.
Uma kuqhathaniswa nezigidi ezingu-767.4 zamaRandi ekuthengisweni okubikwe ngesikhathi se-Q3, lokhu kukhula kwakubalulekile.
I-Shopify Plus Isetshenziswa Amabhizinisi Angaphezu kuka-7,000.
Umthombo: Shopify Plus ^
I-Shopify Plus iwuhlelo olukhethekile olunikeza abathengisi ikhono lokwenza ngokwezifiso isitolo sabo esiku-inthanethi, basebenzise ithuba uma i-automation ithuthukisiwe, futhi andise ukusebenza kahle.
Okwamanje, amabhizinisi angaphezu kuka-7,000 asebenzisa i-Shopify Plus, kuhlanganise nabaningana amabhiliyoni-dollar brand njengeFashion Nova neLeSportSac.
Amaphesenti angu-25 emali Engenayo Ka-Shopify Evela Kaningi Ivela kwa-Shopify Plus.
Umthombo: Shopify ^
U-Shopify uthole i-a imali engenayo njalo ngenyanga eyizigidi ezingama- $74.4 engxenyeni yesithathu ngonyaka odlule.
Lokhu kukhuphuke ngamaphesenti angama-47 kusukela ngo-2019. U-$18.7 million uqhamuke kwaShopify Plus, okumelela amaphesenti angu-25 emali engenayo ephindelelayo yenkundla.
U-Shopify ungumthengisi we-3 omkhulu kakhulu we-inthanethi e-US, eduze kwe-Amazon ne-eBay.
Umthombo: Shopify ^
I-United States inezitolo zakwaShopify ezingaphezu kuka-1,132,470 futhi zisabala. Lokhu kukhombisa kuphela ukuthi abathengisi baseMelika bathanda inkundla yakwaShopify ukwenza amabhizinisi abo belandela i-Amazon ne-eBay. Eduze kwe-United States, i-UK iza ezingeni elilandelayo nezitolo ezibukhoma ezingaphezu kuka-65,167 zisebenzisa i-Shopify. I-Australia ikleliswe endaweni yesithathu ngezitolo ezibukhoma ezingaphezu kuka-45, 403 ezisebenzisa i-Shopify. Uhlu luyaqhubeka neNew Zealand esendaweni yeshumi.
Shopify Ingafinyelelwa Emazweni ayi-175.
Umthombo: I-Host Sorter ^
Shopify itholakala kabanzi kubathengisi nabathengisi emhlabeni jikelele.
Eqinisweni, zikhona amazwe angama-20 kuphela emhlabeni wonke ngaphandle kokufinyelela endawenikazi, futhi lokhu ikakhulukazi kungenxa yemithetho kahulumeni mayelana nokusetshenziswa kwe-inthanethi.
Kunezinhlelo zokusebenza ze-Shopify ezingaphezu kuka-3,200.
Umthombo: Shopify ^
Njengo-Apple kanye Google, Shopify ine-App Store enezinhlelo zokusebenza ezingapheli eziklanyelwe ukusiza abathengisi bathuthukise zonke izici zabo ibhizinisi online.
Ngokwezibalo zakwaShopify, isitolo sinazo njengamanje izinhlelo zokusebenza ezingaphezu kuka-3,200, nge-SEO Image Optimizer, Sales Pop, kanye ne-Privy phakathi kwezidume kakhulu.
Ukuthengiswa okumaphakathi kwe-Shopify ngo-2020 kwakungu-$72.
Umthombo: Idatha Encane ^
Inhlolovo ye-Little Data ibike ukuthi umthengisi wakwaShopify imali engenayo emaphakathi ngokudayiswa ngakunye yayingu-$72 e 2020.
Amaphesenti ayi-10 aphezulu ezindawo zakwaShopify athokozele imali emaphakathi yokuthengisa engu- $226 kanti amaphesenti ayi-10 aphansi anemali engenayo ephakathi kwama- $33.
I-Wokiee, i-Roxxe, ne-Porto yizindikimba ezidume kakhulu ze-Shopify.
Umthombo: I-Ecommerce Platforms ^
I-Wookie ihamba phambili ohlwini njengoba ilayishwe ngokugcwele wonke amathuluzi adingekayo, amamojula, izinhlelo zokusebenza, izakhiwo, nezitayela zokusebenza okumangalisayo kwewebhusayithi yakho.. Le timu yezinhloso eziningi inenketho yokudala izakhiwo ezihlukene noma amawijethi engeziwe okusebenza kwewebhusayithi yakho. Futhi iza nezifundo zevidiyo kanye nokwesekwa okukhethekile kwethimba le-Wookie.
U-Roxxe ulandela ukuhola ngobuhle bakhe, ubuhlakani besimanje, nobungcweti. Inezakhiwo eziklanywe kusengaphambili ezingaphezu kuka-50 kanye nemojula yokusesha enamandla endaweni yokuzulazula, esebenza eduze ne-Shopify Visual Builder.
I-Porto ingenye yezindikimba ezinhle kakhulu ongazisebenzisa kuwebhusayithi yakho. Isebenzisa i-Bootstrap 4 elungiselelwe ukusebenza kwesivinini. Ngolwazi olungcono kakhulu lwe-UX ne-UI kanye nezinye izici zokwandisa ukuthengisa, i-Porto ifakazelwe ukuthi inamakhasimende anelisekile angaphezu kuka-50K.
Shopify Isetshenziswa Amaphesenti angama-20 Abathengisi Abaku-inthanethi.
Umthombo: Statista ^
Ngokusho kweStatista, Shopify inikwe amandla Amaphesenti angu-20 awo wonke amawebhusayithi e-e-commerce ngo-2020. I-WooCommerce yayiyimbangi yayo eyinhloko, ilandelwa i-Wix, i-squarespace, ne-Magento.
I-Shopify iyikhaya lemikhiqizo edumile efana ne-Pepsi, i-Tesla Motors, i-Redbull, i-Unilever, i-WaterAid, ne-Gymshark.
Umthombo: Statista ^
Yebo, ukuthole kahle! Shopify akuyona nje eyabathengisi abasha noma izinkampani ezisafufusa. I-Shopify ifaneleka kakhulu cishe kunoma yiluphi uhlobo lwebhizinisi kungaba likhulu noma lincane noma elidala noma elisha. Lesi yisizathu esenza ukuthi izinhlobo ezidumile ezifana nePepsi, Tesla Motors, Redbull, Unilever, WaterAid, neGymshark, phakathi kwezinye, zisebenzise inkundla yakwaShopify.
I-Average Black Friday/Cyber Monday Shopper Uchithe u-$83.
Umthombo: Shopify nawe ^
Isilinganiso saseMelika esichithiwe $83 ngomsebenzi ngamunye wakwa-Shopify phakathi no-Black Friday kanye ne-Cyber Monday ngo-2020.
Abantu baseCanada bachithe isikhathi esithe xaxa $96, kuyilapho abathengi e-UK naseFrance bachitha isilinganiso $67.
Cishe amaphesenti angu-70 akho konke ukuthengisa enziwa kumadivayisi eselula.
Umthombo: Shopify nawe ^
Lapho ufunda izibalo ze-Shopify 2023, into eyodwa iyacaca: Shopify kanye neselula ziyahambisana.
Ngohwebo lweselula olwamukelwa ngokugcwele ngabathengi banamuhla, Amaphesenti angu-69 emisebenzi eyenziwe kumawebhusayithi e-Shopify-powered ngo-2020 kwenzeka kumadivayisi eselula. Lokhu kukhuphuka kakhulu kusuka Amaphesenti angu-50 ku-2014.
Imibuzo Evame Ukubuzwa
Iqale kanjani i-Shopify?
Ekuqaleni, i-Shopify yakhelwe ukwakhiwa kwe-"Snowdevil" - isitolo se-snowboard esiku-inthanethi esicatshangwa ithimba labangane abathanda impuphu uTobias Lütke noScott Lake. Abanelisekile ngezixazululo ze-e-commerce ezitholakala ngaleso sikhathi, bakha Shopify.
Namuhla, Shopify kunjalo esetshenziswa abantu abangaphezu kwesigidi (Umthombo: I-style Factory) kanye Amaphesenti angu-20 abathengisi be-inthanethi (Izibalo).
Zingaki izitolo ezinikwa amandla yi-Shopify ngo-2023?
Njengamanje, i-Shopify isetshenziselwa amandla Izitolo ezingama-800,000 (Umthombo: Shopify nawe). Kodwa-ke, inani lezitolo ezisebenzayo liyahlukahluka njalo, ngakho-ke ayikho indlela yokuthola isithombe esinembile ngokuphelele salesi sibalo. Iqiniso lokuthi umthengisi angaba nezitolo ezimbili nge-akhawunti ngayinye kanye nama-akhawunti amaningi aphinde adaka amanzi kancane.
Ingabe izitolo zakwaShopify ziyashintsha?
Izitolo eziningi zakwaShopify zinamazinga okuguqulwa afinyelela kumaphesenti amahlanu, kanti ezinye ziguqula ngephesenti elilodwa. Kunezici ezihlukahlukene ezingena endleleni isitolo sakwaShopify esiguqula kahle ngayo izivakashi zibe amakhasimende akhokhayo, okuhlanganisa umthombo nekhwalithi yethrafikhi eshayelwa kuso.
Ithrafikhi ye-imeyili ishintsha kahle kakhulu ngamaphesenti angu-4.21 (Umthombo: Launchtip), ilandelwa izivakashi eziqondile, izinjini, kanye nezinkundla zokuxhumana.
Ingabe izitolo ezakhiwe kwa-Shopify ziphumelele?
Sekukonke, izinga lempumelelo lezitolo zakwaShopify liqinile. Yize i-Shopify inganikezi ngemininingwane enemininingwane futhi ayikho indlela yokuqhamuka nezibalo ezinembile, kuphela Amaphesenti angu-2-5 ezitolo zakwaShopify ashiywa ngokushesha (Umthombo: Shopify), ephansi ngokumangazayo.
Ukuqhuba ibhizinisi eliphumelelayo ku-inthanethi kudinga okungaphezulu kakhulu kwenkundla ye-e-commerce enhle kakhulu. Uhlelo lwebhizinisi, i-niche, abahlinzeki, itimu, isu lokumaketha, nolwazi lokuthenga jikelele nakho kudlala indima ebalulekile.
Imithombo:
- I-eMarketer - https://www.emarketer.com/content/us-ecommerce-growth-jumps-more-than-30-accelerating-online-shopping-shift-by-nearly-2-years
- Shopify & Wena - https://www.shopifyandyou.com/blogs/news/statistics-about-shopify
- I-SimilarWeb - https://www.similarweb.com/website/shopify.com
- Iwebhusayithibuilder.org - https://websitebuilder.org/woocommerce-stats/
- Idatha encane - https://www.littledata.io/average/ecommerce-conversion-rate-(all-devices)/Shopify
- I-BuiltWith - https://trends.builtwith.com/shop
- Imboni Yesitayela - https://www.stylefactoryproductions.com/blog/shopify-review
- Ifuna i-Alpha - https://seekingalpha.com/symbol/SHOP/earnings
- I-Wall Street Journal - https://www.wsj.com/articles/shopifys-secret-weapon-is-thousands-of-new-business-owners-11613484000
- Shopify Plus - https://www.shopify.com/plus/about
- Business Insider - https://www.businessinsider.com/shopify-amazon-looking-to-woo-online-sellers-2021-2
- Shopify - https://news.shopify.com/shopify-announces-third-quarter-2020-financial-results
- I-Host Sorter - https://hostsorter.com/shopify-statistics/
- Shopify - https://www.shopify.com/partners/blog/shopify-app-store-downloads
- Idatha encane - https://www.littledata.io/average/revenue-per-customer/Shopify
- Isitatimende - https://www.statista.com/statistics/950591/united-states-ecommerce-platforms-market-share/
- Ithiphu yokuqalisa - https://www.launchtip.com/optimise-conversion-rate-shopify/
- Shopify - https://news.shopify.com/shopify-announces-third-quarter-2018-financial-results
