A landing page is one of the most important standalone web pages that is designed to convert visitors into leads or customers. Usually, it is used as part of a marketing campaign, and it is often the very first page that visitors see when they click on a link in an email, social media ad, or search engine result. In this blog post, we will show you how to create a marketing landing page with Divi.
With Divi, you can create an effective marketing landing page easily and without any coding experience.
Divi from ElegantThemes is the #1 WordPress theme and visual page builder for creating beautiful websites without any prior coding knowledge. It is incredibly easy to use, and you’ll be whipping up any website in no time. Divi is fully customizable and offers access to hundreds of premade sites, layouts, and plugins. Get a 30-day money-back guarantee on all purchases.
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How to Create a Marketing Landing Page with Divi?
- Choose a template
Divi comes with a library of pre-made landing page templates. These templates are designed to help you get started quickly and easily.
When choosing a template, there are a few things to keep in mind:
- Your branding: Make sure the template matches your branding. This includes the colors, fonts, and overall look and feel of your website.
- Your marketing goals: What do you want visitors to do on your landing page? Do you want them to sign up for your email list, download a white paper, or make a purchase?
- Your audience: Who are you targeting with your landing page? Make sure the template is appropriate for your audience.
- Customizing the template
Once you have chosen a template, you can customize it to your liking. You can change the colors, fonts, images, and text to match your branding. You can also add or remove sections and modules to create the perfect landing page for your needs.
Here are a few tips for customizing your landing page:
- Use high-quality images and videos: Images and videos are a great way to capture attention and engage visitors. Make sure you use high-quality images and videos that are relevant to your landing page.
- Keep your landing page concise and easy to read: People are more likely to read and understand a landing page that is concise and easy to read. Keep your landing page to one or two pages, and use short paragraphs and bullet points.
- Use a strong call to action: The most important part of any landing page is the call to action (CTA). Make sure your CTA is clear, concise, and persuasive. Use strong visuals and text to encourage visitors to take action.
3. Add a call to action
The call to action (CTA) is the most important part of any landing page. It is the button or link that visitors will click to take action.
Your CTA should be clear, concise, and persuasive. It should tell visitors exactly what you want them to do. For example, your CTA might say “Sign up for our email list” or “Download our white paper.”
You can also use strong visuals to help persuade visitors to click on your CTA. For example, you might add an image of a person taking action, such as signing up for an email list or downloading a white paper.
4. Test and optimize your landing page
Once you have created your landing page, it’s important to test and optimize it. You can use Google Analytics to track your landing page’s performance. You can also use A/B testing to test different versions of your landing page to see which one performs better.
Here are a few tips for testing and optimizing your landing page:
- Track your landing page’s performance: Use Google Analytics to track your landing page’s performance. This will help you see which pages are performing well and which pages need improvement.
- Test different versions of your landing page: You can use A/B testing to test different versions of your landing page to see which one performs better. For example, you might test different headlines, images, or CTAs.
- Make changes to your landing page based on your test results: Once you have tested different versions of your landing page, you can make changes to your landing page based on your test results. This will help you improve your landing page’s performance.
What is Divi?
Divi is a WordPress theme that includes a powerful drag-and-drop page builder. It was created by Elegant Themes, a well-known WordPress theme and plugin developer. Divi is one of the most popular WordPress themes in the world, and it is used by millions of websites.
Reddit is a great place to learn more about ElegantThemes/Divi. Here are a few Reddit posts that I think you’ll find interesting. Check them out and join the discussion!
Divi’s page builder is what makes it so powerful. The page builder allows you to create landing pages, blog posts, and other types of pages without any coding knowledge. You can simply drag and drop modules to create the layout you want, and then customize the modules to match your branding.
Divi also comes with a library of pre-made templates that you can use to get started quickly. These templates are designed to be used for a variety of purposes, such as promoting a new product, generating leads, or driving traffic to your website.
Here are some of the features that make Divi a powerful tool for creating marketing landing pages:
- Drag-and-drop page builder: The Divi page builder makes it easy to create landing pages without any coding knowledge.
- Pre-made templates: Divi comes with a library of pre-made templates that you can use to get started quickly.
- Customization options: Divi’s customization options allow you to create landing pages that are unique to your brand.
- Performance: Divi is optimized for performance, so your landing pages will load quickly and smoothly.
- SEO-friendly: Divi’s code is clean and well-organized, which makes it easy for search engines to index your landing pages.
- Mobile-friendly: Divi’s landing pages are responsive, so they will look great on any device.
- A/B testing: Divi integrates with Google Analytics, so you can track the performance of your landing pages and test different versions to see which one performs best.
- For a full list of Divi features, check out this Divi review
Here are some of the best Divi themes for marketing landing pages:
- Divi Landing Page: This theme is specifically designed for creating marketing landing pages. It comes with a variety of pre-made templates that you can use to get started quickly, and it also includes a number of customization options that allow you to create landing pages that are unique to your brand.
- Divi Digital Marketing: This theme is another great option for creating marketing landing pages. It comes with a variety of pre-made templates that are designed for different marketing purposes, such as promoting a new product, generating leads, or driving traffic to your website.
- Divi Engage: This theme is a great option for creating landing pages that are designed to engage visitors and encourage them to take action. It comes with a number of features that are designed to capture attention, such as countdown timers, interactive elements, and social media sharing buttons.
- Divi Stratus: This theme is a great option for creating landing pages that are designed to convert visitors into leads. It comes with a number of features that are designed to encourage visitors to provide their contact information, such as lead capture forms, opt-in boxes, and call-to-action buttons.
- Divi KeySoft: This theme is a great option for creating landing pages that are designed to sell products or services. It comes with a number of features that are designed to help you promote your products or services, such as product sliders, price tables, and call-to-action buttons.
In addition to these themes, there are also a number of Divi layouts that you can use to create marketing landing pages. Layouts are pre-made page designs that you can import into your Divi website with a single click. This can save you a lot of time and effort, and it can help you create landing pages that look professional and polished.
Why Use Divi to Create a Marketing Landing Page?
If you’re looking for a powerful and easy-to-use tool for creating marketing landing pages, then Divi is a great option. It’s easy to use, flexible, and powerful, and it will help you achieve your marketing goals.
Here are some additional reasons why you should use Divi to create a marketing landing page:
- Divi is trusted by millions of users: Divi is one of the most popular WordPress themes in the world, and it is used by millions of websites. This means that there is a large community of Divi users who can help you if you need assistance.
- Divi is constantly being updated: Elegant Themes is constantly updating Divi with new features and improvements. This means that you can be sure that your landing pages will always be up-to-date and look their best.
- Divi is backed by a great support team: If you ever need help with Divi, you can contact Elegant Themes’ support team. They are available 24/7 and they are always happy to help.
Divi is a great option for you if you’re serious about creating effective marketing landing pages It’s flexible, easy to use, and powerful, and it will help you achieve your marketing goals. Go ahead and try Divi today and start creating beautiful and effective landing pages!
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