30 + Google Ziwerengero za Injini Yosaka, Zowona & Zomwe Zachitika mu 2023

Mukafuna yankho la funso, mumapita kuti? Ku Google, kumene! Kulamulira kwake kwathunthu kwapangitsa kuti ikhale injini yayikulu kwambiri yosakira, kuyankha mabiliyoni amafunso tsiku lililonse. Nazi zomwe muyenera kudziwa zaposachedwa Google Ziwerengero za Injini Yosaka za 2023 ⇣.

Tiyeni tiyambire ndi chidule cha zina zosangalatsa kwambiri Google ziwerengero ndi zomwe zikuchitika:

• Google amawongolera 91% msika wapadziko lonse lapansi wa injini zosakira.
• Mu 2022, GoogleNdalama zinali Madola 69.1 biliyoni (monga ndi Q3 2022).
• Google ndondomeko zatha 3.5 biliyoni amafufuza tsiku lililonse.
• Google amakhala ndi 83.84% gawo la msika wapadziko lonse lapansi wa injini zosakira.
• Chotsatira chapamwamba chakusaka Google amalandira 39.8% kudina-kudutsa.
• pafupifupi zisanu ndi zinayi mwa khumi ogwiritsa ntchito padziko lonse lapansi Google kufufuza pa intaneti.
• Mu 2022, 59.21% of Google ogwiritsa adafikira Google kudzera pa foni yam'manja.
• Otsatsa amapanga avareji ya $2 muzopeza pa $1 iliyonse yogwiritsidwa ntchito on Google malonda.
• Makasitomala ali nthawi 2.7 mutha kuwona bizinesi yanu kukhala yolemekezeka ngati muli ndi zonse Google Mbiri Yanga Yabizinesi. 
• Mawu ofunika kwambiri a 2022 (okonda banja) ndi "Facebook. " 
• 20% a masamba apamwamba sali mu mawonekedwe ochezera mafoni, ndi Google sizidzawayika patsogolo pazotsatira zakusaka

Popeza Google'Kukhazikitsidwa mu 1998, injini yosakira yakhala ikulamulira makampani ake monga ena ochepa m'mbiri yamakono. Pafupifupi zisanu ndi zinayi mwa khumi Ogwiritsa ntchito intaneti padziko lonse amadalira Google kupeza zambiri zofunika.

Ntchito yochititsa chidwi imathandizidwa ndiukadaulo wapamwamba. Funso lililonse la ogwiritsa ntchito limagwiritsa ntchito makompyuta 1000 mu masekondi 0.2, ndipo funso la data limayenda pafupifupi mailosi 1,500 kuti apereke zambiri zothandiza kwa wogwiritsa ntchito.

2023 Google Ziwerengero za Injini Yosaka & Zomwe Zachitika

Nawa mndandanda wazomwe zaposachedwa kwambiri Google ziwerengero za injini zosakira kuti zikupatseni zomwe zikuchitika mu 2023 ndi kupitilira apo.

Pofika kotala lachitatu la 2022, GoogleNdalama zinali 69.1 madola aku US, zomwe zimakwera 6% chaka ndi chaka.

Mu 2021, Google' adapanga $ 256.7 biliyoni mu ndalama za chaka chonse. GoogleNdalama zake zimapangidwa makamaka ndi kutsatsa, koma Google Cloud ikukhalanso gwero lalikulu la ndalama. Zodabwitsa, Google yawonjezera mphamvu zake $ Biliyoni 74.2 kuyambira 2020.

Google ndondomeko zatha Amasaka mabiliyoni 3.5 tsiku lililonse. Ngati muphwanya ziwerengero zosaneneka izi, zikutanthauza kuti Google ndondomeko, pafupifupi, kutha 40,000 amafufuza sekondi iliyonse kapena 1.2 thililiyoni pa chaka.

Poyerekeza, mmbuyo mu 1998, pamene Google itakhazikitsidwa, inali kukonza mafunso opitilira 10,000 patsiku. Pazaka zopitilira 20, Google zachoka pakudziwika mpaka kukhala gawo lofunikira la moyo watsiku ndi tsiku wa ofufuza padziko lonse lapansi.

Ogwiritsa ntchito asanu ndi anayi mwa khumi kugwiritsa ntchito padziko lonse lapansi Google ngati injini yawo yofufuzira kuti afufuze pa intaneti. Opikisana nawo atatu apamtima, Bing, Yahoo, ndi Yandex, akuyimira pafupifupi 7.5% ya malo onse osakasaka, pafupi Googlezazikulu 90.82 %.

Ku US, Google amangomvera 91.20% ya mafunso onse osaka, pomwe Bing ya Microsoft imayang'anira 5%.

Komabe, Google's stranglehold ikhoza kusintha mu 2023, monga Microsoft ikuganizira kuwonjezera ChatGPT ku Bing.

Kupeza malo apamwamba Google ndiyofunika kuyesetsa chifukwa imakopa a 39.8% kudina-kudutsa. Sakani malo awiri amasangalala ndi 18.7% kudina-kudutsa, pomwe nambala 2.4 ndi XNUMX% yokha. 

Ngati mutha kupeza mawu ofunikira (ndime yoyankha molimba mtima yomwe imapezeka muzotsatira), kudina-kudutsa kumawonjezeka mpaka 42.9% ya malo apamwamba ndi 27.4% ya malo achiwiri.

Zotsatira zakusaka kwapamwamba pa Google mwina sangatsimikizire kudina. GoogleZotsatira zakusaka zikuchulukirachulukira kuwonetsa mayankho apompopompo, mawu afupipafupi, mabokosi azidziwitso, ndi zina zambiri.

Zotsatira zake, ¼ mwa zosaka zonse zomwe zapangidwa Google pamakompyuta apakompyuta adatha popanda kudina kutsamba lililonse lazotsatira. Kwa ogwiritsa ntchito mafoni, chiwerengerochi chinali 17.3%.

mu 2022 Google yasintha ma algorithm ake a AI kuti athandizire masinthidwe ake kumvetsetsa bwino chilankhulo. Zotsatira zake, kupeza cholinga cha wosuta kwakhala kofunika kuti masamba asanjidwe.

Izi zikutanthauza kuti muyenera ganizirani zomwe ogwiritsa ntchito amapeza zothandiza akamawona zomwe zilimo ndikutsatira njira zonse zopangira. Pankhani ya malonda, muyenera kuganizira zenizeni ogula siteji pa ulendo wogula.

Pangani tsamba lothandizira mafoni ngati mukufuna kuti chinthu chanu kapena chithunzicho chiwonekere pa Google tsamba la zotsatira zakusaka. Poyerekeza ndi ogwiritsa ntchito pakompyuta, chithunzi ndi 12.5x nthawi zambiri kuti chiwonekere pamaso pa wogwiritsa ntchito pogwiritsa ntchito foni yam'manja. Momwemonso, a Kanema aziwoneka ka 3x pafupipafupi pa foni yam'manja.

Mosiyana ndi izi, kupeza zotsatira zabwino za makanema apakompyuta kungakhale kotsika mtengo. Makanema amawonekera 2.5x nthawi zambiri Google zotsatira zapakompyuta kuposa zosaka zam'manja. 

Kusaka pakompyuta kumakhalanso kwabwinoko pakugwiritsa ntchito zidule zowonekera, zomwe zimatha kuchitika kawiri pakompyuta.

Mu 2022, 59.4% ya magalimoto onse apaintaneti adachokera ku zida zam'manja, ndi 59.21% ya anthuwa akugwiritsa ntchito Chrome kuyang'ana pa intaneti. Safari ndiye msakatuli wachiwiri wotchuka kwambiri pa 33.78%.

Mu 2013, foni yam'manja idangothandizira 16.2% ya kuchuluka kwa magalimoto, ndikuwonjezeka pang'onopang'ono mpaka 59.4% mu 2022 - kuchuluka kwakukulu. 75.84% yawonjezeka.

Mtengo wapakati pa kutembenuka pa Google netiweki yosakira ndi $56.11. Kutembenuka mtima kuli bwino kwambiri kuposa Google netiweki yowonetsera, yomwe imawononga otsatsa $90.80 pakutembenuka. Makampani opanga magalimoto ndi maulendo amatembenuka pamtengo wotsika kwambiri pa $26.17 ndi $27.04, motsatana.

Kafukufuku akusonyeza kuti Google maukonde osaka amapereka mitengo yabwinoko m'magawo onse kupatula nthawi yopuma ndi yandalama. Otsatsa m'makampani azachuma komanso azachuma nthawi zambiri amapeza zotsatira zabwino kudzera pa netiweki ya Googe.

Mtengo wapakati pa kutembenuka pa Google search network ndi $ 56.11. Kutembenuka mtima kuli bwino kwambiri kuposa Google netiweki yowonetsera, yomwe imawononga otsatsa $90.80 pa kutembenuka.

Komanso, kutembenuka mitengo ndi bwino kwambiri kwa Google Sakani Network pa 4.40%. Izi zikufanizidwa ndi 0.57% chifukwa Google Onetsani Network.

Kafukufuku akusonyeza kuti Google maukonde osaka amapereka mitengo yabwinoko m'magawo onse kupatula nthawi yopuma ndi yandalama. Otsatsa m'makampani azachuma komanso azachuma nthawi zambiri amapeza zotsatira zabwino kudzera pa netiweki ya Googe.

GoogleKatswiri wamkulu wazachuma, Hal Varian, akuti ngati kudina kwakusaka kubweretsa bizinesi yochulukirapo monga kudina kotsatsa, kutulutsa. $11 pa $1 iliyonse yomwe mumagwiritsa ntchito Google malonda m'malo mwa $2 ndalama zomwe zapezedwa kuchokera kudina kotsatsa.

Mwachidziwitso, izi zimapangitsa saliyense amadina 70% ofunika kwambiri kuposa kudina kotsatsa.

Pafupifupi theka la Google ogwiritsa ntchito amafufuza zambiri zam'deralo pa intaneti. Chofunika kwambiri, pafupifupi 30% ya Google ogwiritsa ntchito mafoni amayamba kufufuza kwawo kufunafuna chinthu pafupi ndi nyumba zawo. Awiri mwa magawo atatu a ogula omwe amafufuza mabizinesi akumaloko amakayendera masitolo mkati mwa mamailosi asanu kuchokera kunyumba zawo.

Kwa mabizinesi akumaloko, ndikofunikira kugawana malo awo chifukwa 86% ya anthu amagwiritsa ntchito Google Mamapu oti mupeze adilesi yabizinesi. Pafupifupi 76% ya anthu adzachezera sitolo mkati mwa tsiku limodzi, ndipo 28% adzagula zomwe akufuna.

Ndemanga za ogula ndi Google kuwerengera nyenyezi kumakhala ndi gawo lofunikira pakupambana kwabizinesi. Zomwe zachitika posachedwa zikuwonetsa izi mupeza ena otsogola opitilira 13,000 powonjezera nyenyezi ndi 1.5.

Adavotera nyenyezi Google ndizofunikanso chifukwa 53% yokha ya Google ogwiritsa amalingalira kugwiritsa ntchito bizinesi yokhala ndi nyenyezi zosakwana 4. Ndi 5% yokha yamakampani omwe alipo Google khalani ndi mavoti ochepera 3-nyenyezi.

Tsiku lililonse, Google njira 15% yapadera, yosafufuzidwa kale mawu osakira. Pafupifupi, wogwiritsa ntchito amafufuza anayi kapena asanu patsiku. Google Chithunzi chimapanga 20% mwazofunsidwa zonse, zomwe zikuwonetsa kuti anthu akuphunzira kwambiri zakugwiritsa ntchito makina osakira.

Kwa otsatsa, kuchuluka kwa Google Kusaka zithunzi kumatanthauza kuti atha kupanga zinthu mozungulira zithunzi ndi zowona kupeza masanjidwe apamwamba Google.

Malinga ndi kafukufuku waposachedwa wokhudza mafunso osakira oposa 5 miliyoni ndi masamba 874,929 pa Google, mawu ofunika pamutuwo adzalimbikitsa ogwiritsa ntchito kudina tsamba. Mtengo wapamwamba wa CTR umachokera pafunso lonse losaka. Zikutanthauza kuti eni ake awebusayiti ayesetse kuphatikiza mawu onse ofunika mu URL.

Google kufufuza kwa injini yofufuzira kumawona CTR yapamwamba ngati chithunzithunzi cha tsamba lawebusayiti. Kugwiritsa ntchito mawu ofunikira pamutuwu kungapangitse kuchuluka kwa anthu ambiri ndikuthandiza kuti tsamba lawebusayiti likhale lokwera.

Akatswiri ochokera Google anapeza kuti backlinks ndi zina mwazinthu zitatu zofunika kwambiri kuti mukwaniritse udindo wapamwamba. Chifukwa chake, ngati mukufuna kuwoneka bwino kwambiri ndikupeza malo apamwamba Google, yesani kuphatikiza ma backlinks apamwamba kwambiri momwe mungathere.

Nthawi zambiri, ma backlinks ambiri omwe tsambalo limakhala nawo, kuchuluka kwa magalimoto komwe kumachokera Google. Eni ake awebusayiti ayeneranso kutero kulumikizana zomanga chifukwa amalola mawebusayiti kupeza magalimoto kuchokera kumasamba ena apamwamba.

Ngakhale ali ndi ma URL osavuta kwambiri, anthu amatengerabe Google pamene akufuna kupeza mawebusaiti awo omwe amawakonda. "Facebook" ndiye mawu omwe amafufuzidwa kwambiri Google, ndi zofufuza 213 miliyoni pamwezi. 

"YouTube" ndiyotsatira pamndandanda (kufufuza kwa mwezi ndi 143.8 miliyoni), kenako "Amazon" (119.7 miliyoni zosaka pamwezi). "Nyengo" imalamula 95.3 miliyoni zofufuza pamwezi, ndipo Walmart akutenga malo a 5 ndi miliyoni 74.4.

Malinga ndi Ahrefs, awa anali osakira 10 apamwamba kwambiri Google mu 2022 padziko lonse lapansi:

Deta iyi ndi yopotozedwa pang'ono monga iyi ndi Baibulo wochezeka banja. Pali mawu osankhidwa achikulire omwe amafunikira kuchuluka kwakusaka, koma sitiwaulula apa.

Kukhala ndi wathunthu Google Mbiri Yanga Yabizinesi ndiyofunikira kuti mabizinesi am'deralo achite bwino. Makasitomala ali Nthawi 2.7 zowonjezereka kuti ndikuganizireni ngati muli ndi zonse zathunthu komanso zaposachedwa.

Komanso, 64% ya ogula agwiritsa ntchito Google Bizinesi yanga kuti mupeze tsatanetsatane wabizinesi ndipo ndi 70% amatha kuchezera komwe muli. Kuphatikiza apo, yanu Google Mndandanda wa Bizinesi Yanga ukhoza kuchulukirachulukira 35% kudina kwinanso patsamba lanu.

Ndemanga za ogula ndi Google kuyeza kwa nyenyezi kumakhala ndi gawo lofunikira kwambiri pakupambana kwa bizinesi, popeza ogula amawona nyenyezi ngati chisindikizo chaubwino ndi kudalirika. Kuti mupeze zotsatira zabwino, mulingo wanu uyenera kukhala 3.5 nyenyezi kapena kupitilira apo.

79% ya ogula amanena kuti amakhulupirira ndemanga pa intaneti monga momwe mungayankhire, ndiye ndikofunikira kufunsa makasitomala anu.

Kuti muwonjezere mwayi woti wina akudina patsamba lanu, muyenera kukhala ndi mutu wa pakati pa zilembo 40 - 60. Izi zikufanana ndi a CTR mlingo wa 33.3% ndi 8.9% bwino pafupifupi CTR kuposa mautali ena amutu. 

Mitu yokhala ndi mawu asanu ndi limodzi mpaka asanu ndi anayi imalandiridwanso bwino ndipo ili ndi a CTR ya 33.5%. Mitu yaifupi ya mawu atatu kapena kucheperapo ndiyoipa kwambiri, yokhala ndi a CTR ya 18.8% yokha, pomwe mitu yokhala ndi zilembo zopitilira 80 ilinso ndi otsika CTR ya 21.9%.

Ma backlinks akadali ofunikira (chinthu chachiwiri chofunikira kwambiri). Komabe, ogwiritsa ntchito intaneti amafuna zapamwamba, zofunikira, komanso zaposachedwa, ndi Google tsopano amaika ichi ngati chinthu chofunikira kwambiri kuti mukonze.

Pafupifupi kutalika kwa zolemba zapamwamba ndi mawu 1,890 ndipo idzakonzedwa mwaukhondo mumitu ya H1, H2, H3, ndi zina zotero. Izi zimagwirizana ndi chinthu chachitatu chofunikira kwambiri - cholinga cha ogwiritsa ntchito. Komabe, monga tidawonetsera kale m'nkhaniyi, cholinga cha ogwiritsa ntchito chikukula mwachangu kuti chikhale chofunikira kwambiri.

panopa, 27% ya anthu padziko lonse lapansi amagwiritsa ntchito kusaka ndi mawu pazida zam'manja. Ku US, chiwerengerochi chikuwonjezeka 41% ya akuluakulu aku US ndi 55% ya achinyamata. 

Ngakhale ziwerengerozi, kugwiritsa ntchito mawu posaka ndi pagulu pano yachisanu ndi chimodzi yomwe imagwiritsidwa ntchito kwambiri pamawu mutatha kuyimba foni, kutumiza mameseji, kulandira mayendedwe, kusewera nyimbo, ndikukhazikitsa chikumbutso. Komabe, kusaka ndi mawu ndi njira yachiwiri yotchuka kwambiri yofufuzira pambuyo kusaka msakatuli.

70% yakusaka komwe kumapangidwa pamafoni am'manja kumatsogolera kuzinthu zapaintaneti; komabe, 61% ya ogwiritsa ntchito sangabwerere patsamba ngati silikukonzedwa ndi mafoni. Komanso, Google imazindikira kukhumudwa kwamasamba omwe sanakwaniritsidwe kumayambitsa ogwiritsa ntchito ndikuyika patsogolo mawebusayiti omwe ali ndi mafoni azotsatira.

Iyi ndi nkhani yoyipa kwa otsalawo 20% ya masamba omwe ali pamwamba omwe akufunikabe kukhathamiritsa masamba awo kuti asakatule mafoni.

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