Use this bounce rate calculator to find out how effectively your website captures visitor interest, enabling you to make data-driven improvements for a more engaging user experience.

What is Bounce Rate, Anyway?

Bounce rate is a metric used in web analytics to quantify the percentage of visitors who navigate away from a site after viewing only one page. A high bounce rate could indicate that the website’s content or user experience is not meeting visitors’ expectations, while a lower bounce rate suggests more engagement with the site.

Bounce Rate Formula:

Bounce Rate 🟰 (Number of Single-Page Visits ➗ Total Number of Visits) ✖️ 100

Examples:

• Company A:
  • Number of Single-Page Sessions: 400
  • Total Number of Sessions: 1,000
  • Bounce Rate = (400/1000) × 100 = 40%
  • 40% of the visitors to Company A’s website left after viewing just one page, suggesting that improvements might be needed to engage visitors and encourage them to explore more content.

• Company B:
  • Number of Single-Page Sessions: 150
  • Total Number of Sessions: 500
  • Bounce Rate = (150/500) × 100 = 30% Bounce Rate
  • Company B has a bounce rate of 30%, indicating a better level of engagement compared to Company A. A lower bounce rate usually implies that the website’s content is effectively capturing the visitors’ interest, encouraging them to stay and interact with more pages.

TL;DR: Bounce rate is the percentage of visitors who leave a website after viewing only one page. A lower bounce rate indicates better engagement. Not every bounce is an indicator of poor performance; sometimes, a bounce means that your page precisely delivered what the visitor was seeking.