Bounce Rate Calculator

Measure the engagement of your audience with the bounce rate metric.

Your Bounce Rate calculation will show up here.

Use this bounce rate calculator to find out how effectively your website captures visitor interest, enabling you to make data-driven improvements for a more engaging user experience.

What is Bounce Rate, Anyway?

Bounce rate is a metric used in web analytics to quantify the percentage of visitors who navigate away from a site after viewing only one page. A high bounce rate could indicate that the website’s content or user experience is not meeting visitors’ expectations, while a lower bounce rate suggests more engagement with the site.

Bounce Rate Formula:

Bounce Rate 🟰 (Number of Single-Page Visits ➗ Total Number of Visits) ✖️ 100


  • Company A:
    • Number of Single-Page Sessions: 400
    • Total Number of Sessions: 1,000
    • Bounce Rate = (400/1000) × 100 = 40%
    • 40% of the visitors to Company A’s website left after viewing just one page, suggesting that improvements might be needed to engage visitors and encourage them to explore more content.
  • Company B:
    • Number of Single-Page Sessions: 150
    • Total Number of Sessions: 500
    • Bounce Rate = (150/500) × 100 = 30% Bounce Rate
    • Company B has a bounce rate of 30%, indicating a better level of engagement compared to Company A. A lower bounce rate usually implies that the website’s content is effectively capturing the visitors’ interest, encouraging them to stay and interact with more pages.

TL;DR: Bounce rate is the percentage of visitors who leave a website after viewing only one page. A lower bounce rate indicates better engagement. Not every bounce is an indicator of poor performance; sometimes, a bounce means that your page precisely delivered what the visitor was seeking.

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