Should You Create a Site with Squarespace? Review of Features, Templates & Costs

in Website Builders

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When it comes to online website builders, people tend to either love or hate them, and Squarespace is no exception. Read our 2024 Squarespace review to discover all of this website builder’s strengths and weaknesses and find out whether you should give it a try.

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Key Takeaways:

Squarespace is a user-friendly website builder with a focus on design and aesthetics. It’s ideal for creating visually appealing sites.

Squarespace’s ecommerce features are robust and can handle a wide range of online stores, making it a good choice for small businesses.

Squarespace’s pricing plans are slightly more expensive than its competitors, but its features and design options make it a good choice for those willing to invest a bit more in their website.

Squarespace Review Summary (TL;DR)
Price from
From $16 per month
Free plan & trial
Free-forever plan: No – Free trial: Yes (14 days with a full refund)
Type of website builder
Online website builder
Ease of use
Medium (the drag-drop live editing interface needs improvement)
Customization options
Wide variety of stunning and flexible website templates + Site Styles feature that allows you to implement style changes across your entire site
Responsive templates
100+ mobile-responsive templates (all Squarespace sites are optimized to adjust to the format of any mobile device)
Web hosting
Yes (fully-managed cloud hosting for all Squarespace plans)
Free custom domain name
Yes, but for 1 (one) year and with annual website subscriptions only
Bandwidth and storage
Yes (unlimited for all plans)
Customer support
Yes (via live chat, email, Twitter, and in-depth FAQs)
Built-in SEO features
Yes (sitemp.xml, clean HTML markup, meta tags, Search Keywords Panel, Traffic, Popular Content, etc.)
Apps & extensions
26 extensions to install
Current Deal
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Although there’s plenty of room for further improvement, Squarespace is a great website-building platform for everyone who wants to create a stylish personal or website for a business with the help of a reliable customer support team.

Since its launch in 2003, Squarespace has become home to millions of websites owned and managed by small business owners, photographers, bloggers, artists, musicians, Etsy sellers, and students. This is mainly due to the website builder’s gorgeous, industry-leading website design templates, excellent blogging features, and solid SEO options.

TL;DR Squarespace provides a great suite of website design, SEO, marketing, and eCommerce tools needed to create small blogs and online stores. However, if you need to build a large professional or business site, you might want to steer clear of this platform.


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Reddit is a great place to learn more about Squarespace. Here are a few Reddit posts that I think you’ll find interesting. Check them out and join the discussion!

Pros and Cons

Squarespace Pros

  • Large Collection of Sleek and Modern Website Templates — Squarespace prides itself on its beautiful website design templates. You can choose from 100+ editable website templates available in multiple categories, including Art & DesignPhotographyHealth & BeautyPersonal & CVFashionNature & AnimalsHome & DecorMedia & Podcasts, and Community & Non-Profits. If you have a very particular vision in mind but can’t find a suitable Squarespace template to bring it to life, you can use a blank template as well.
  • Impressive Blogging Features — Squarespace is a wonderful site builder for blogs. It provides its users with multi-author functionalitypost-scheduling, and rich commenting capability. What’s more, Squarespace allows its customers to set up their blogs for Apple PodcastsApple News, and similar services. Last but not least, you can add and manage as many blogs as you like on your Squarespace site, which isn’t the case with other website-building tools.
  • Outstanding Customer Support — If there’s one thing every Squarespace account owner can agree on is that the website builder supplies excellent online customer support. The website builder doesn’t offer phone support, but that’s not an issue because, let’s face it, creating websites is a visual process. This means you’ll often have to send screenshots and/or videos to help Squarespace’s customer care team understand and fix your problems.
  • Handy Mobile App — Yes, Squarespace has a mobile app available for both Android and iOS devices. Both site owners and administrators can access the app in its entirety, while other contributor levels have the right to access the same sections they normally access on a computer. This app allows you to write and edit blogs on the go, add new images to galleries directly from your phone, manage your inventory and orders (if you have an online store), and check your traffic and other website analytics.
  • Free Custom Domain Name — All yearly Squarespace plans come with a free domain name for a full year. After the first year, Squarespace renews domain registrations at its standard rate plus applicable taxes. Just for comparison, Wix (one of the most popular Squarespace alternatives) doesn’t include a free domain in all its plans.
  • Free SSL Security for All Plans — All four of Squarespace’s plans come with a free SSL certificate with industry-recommended 2048-bit keys and SHA-2 signatures. This means that your Squarespace website will appear with a green secure lock icon in your visitors’ browser’s address bar regardless of the package you’ve purchased. Plus, websites secured by SSL have better search engine rankings, which should always be a priority. Speaking of…
  • Built-in SEO Features — The people behind Squarespace are well aware of the fact that SEO (search engine optimization) is essential to any website’s success. That’s precisely why Squarespace builds tried-and-true SEO practices into each and every one of its sites. These include automatic sitemap.xml generation for SEO-friendly indexing; easily indexable, clean HTML markup; clean URLs; automatic redirects to one primary domain (in case you’ve connected multiple domains to your Squarespace website); built-in meta tags; and many other features. Read more about Squarespace’s built-in SEO features.
  • Built-in Basic Website Metrics — Each Squarespace account owner can track their site visits, traffic sources, visitor geography, page views, time on page, bounce rate, and unique visitors, which are all important ways of measuring engagement. These metrics can help you identify both top-quality and mediocre content and help you improve your content efforts. Business, Commerce Basic, and Commerce Advanced plans include advanced website analytics as well.

Squarespace Cons

  • Website Editor Is Not Easy to Use — It takes quite a lot of time to learn how to use the Squarespace website editor. Squarespace’s editing interface is complicated and there’s no autosave function which isn’t the case with many of Squarespace’s competitors (Wix, for example, has an autosave function that can be turned on and off). All of this makes Squarespace a less-than-ideal website-building platform for newbies.
  • No Revision History Features — Unlike some of its competitors, Squarespace doesn’t have version history features, which means that if you accidentally close your browser while editing or click “Save” after editing pages, blog posts, or galleries, you won’t be able to restore the lost content/access an earlier version.
  • Doesn’t Support a Deep Website Hierarchy — Squarespace allows only one sub-level, which makes it inadequate for large websites that need a deep menu hierarchy (for instance, companies that offer a wide variety of products and/or services).
Squarespace Website Builder
From $16 per month

Build your dream website or online store with Squarespace – create a stunning online presence with ease. Start your free trial today.

Key Features

Whether you’re a beginner or an experienced web designer, Squarespace has something for everyone. From customizable templates to e-commerce integrations and advanced analytics, we’ll explore all that Squarespace has to offer and how you can use these features to build a stunning online presence for your brand.

So, let’s get started and discover the incredible capabilities of Squarespace’s features!

Wide Selection of Stylish Website Templates

squarespace templates

Squarespace is praised for its exquisite, professionally designed website templates. The website-building platform provides its users with plenty of design flexibility thanks to its 100+ customizable and mobile-optimized templates.

You can change existing fonts, font sizes, colors, and other design elements as well as add text, images, video, audio, buttons, quotes, forms, calendars, charts, social media links, and entire sections through the Design menu.

Squarespace Templates

With a wide range of templates available, there’s something for every type of business across any niche. Squarespace templates are designed to be not only beautiful, but also highly functional and easy to use, making it easier than ever to create a professional website without any coding experience.

Want more inspiration? Then browse our collection and hand-picked Squarespace themes here.

Site Styles

squarespace site styles

One of Squarespace’s newest updates is its Site Styles function. It allows you to create a custom and consistent look for your entire site by implementing font, color, animation, spacing, and other types of tweaks.

This feature gives you the chance to pick a font pack and set font styles for your headings, paragraphs, and buttons for your whole website. Don’t worry, you can adjust where they will appear across your site. You can style individual sections and text areas as well.

site styles

Drag and Drop

Every template design is built with customizable content areas using intuitive drag and drop live editing. For further customization, custom CSS can be applied to any site through the built-in custom CSS editor.

drag and drop live editing

Built-in SEO Features

squarespace seo features

Each Squarespace website comes with built-in SEO features so you don’t have to search for plugins. In addition to a free SSL certificate (SSL-secured websites tend to rank higher in search results) and a search keywords analytics panel (more on this below), Squarespace also provides:

  • A proper sitemap — Squarespace automatically creates and links a sitemap for your website using the .xml format. It consists of all your page URLs as well as image metadata. Squarespace updates your sitemap whenever you add or delete a page to or from your site. This list informs Google and other search engines what your site’s content structure looks like, thus helping them find, crawl, and index your content with ease.
  • Automated heading tags — Squarespace automatically adds headings tags to your website when you format text as a heading (H1, H2, H3, etc.). Plus, the website builder automatically creates heading tags for important text such as blog post titles (this depends on the version of Squarespace you’re using), item titles on collection pages, item titles on item pages, etc. This means you don’t have to add <h1>, <h2>, <h3>, etc. tags in HTML.
  • Clean URLs — All your web pages and collection items have static, easily indexable URLs. Clean and short URLs rank better in search results and are more user-friendly (easier to type out).
  • Automatic redirects — This is yet another great SEO feature Squarespace provides. If you want to use multiple domains to generate more traffic, Squarespace allows you to pick a primary domain to which the web builder will redirect all of your other domains. This is how you’ll avoid losing your hard-earned spot in search results due to duplicate content.
  • Search engine and page description fields — Squarespace allows you to edit your SEO site description (it informs search engines and users about your homepage) as well as add SEO descriptions to individual pages and collection items. These short pieces of text are important because they help people find your web content more quickly.
  • AMP (Accelerated Mobile Pages) — Mobile devices account for more than 50% of global website traffic. That’s why it’s great that every Squarespace plan owner can use AMP (Accelerated Mobile Pages) to improve their mobile user experience. For those of you who don’t know, AMP is a web component framework that helps web pages load faster when accessed via mobile devices by creating lightweight versions of them. At the moment, Squarespace displays AMP formatting for blog posts only. This makes Squarespace one of the fastest website builders on the market.
  • Built-in meta tags — Last but not least, Squarespace automatically adds meta tags to your site’s code using your site title, SEO site description, SEO titles, and SEO descriptions (the last two are for individual pages and collection items).

Squarespace Analytics Panels


Squarespace’s analytics panels provide you with valuable information on your visitors’ behavior in the form of site visits, traffic sources, visitor geography, page views, and bounce rate. If your Squarespace site is in fact an eCommerce platform/online store, Squarespace analytics will generate revenue, conversion, and cart abandonment data as well.

Some of the most important analytics panels are:

  • Traffic analytics;
  • Geography analytics;
  • Traffic sources analytics;
  • Search keywords analytics;
  • Form & button conversion analytics;
  • Sales by product analytics; and
  • Purchase funnel analytics.

Let’s take a close look at each of them.

The traffic analytics panel focuses on three KPIs (key performance indicators): 1) visits; 2) page views; and 3) unique visitors. Each of these is a crucial piece of the site traffic and engagement puzzle.

Visits are the total number of browsing sessions by individual visitors. Pageviews is the total number of times a page on your website has been viewed. Finally, unique visitors are the total number of people who’ve visited your site at least once in a given period of time (keep in mind that if someone visits your site more than once, they’ll be counted as one unique visitor in the reporting time period).

The geography analytics panel provides you with an interactive map that shows you where your site visits are coming from. You can view your visits by country, region, and city. Do you really need this information? Of course, you do. It will help you see whether your business/content is reaching the right people (if you operate locally) and improve your next marketing campaigns.

The traffic sources analytics panel is extremely useful because it shows you which channels are driving most of your visits, orders, and revenue. If, for example, blog posts, social media posts, and email marketing campaigns are the most significant traffic sources for your Squarespace website, you should center your content marketing strategy around them.

The search keywords analytics panel lists the search terms that drive search engine or organic traffic to your site. This information can help you up your SEO game by producing content around these specific keywords.

The form & button conversion analytics panel is a premium feature available only for Business and Commerce account owners. It shows you how your site visitors interact with your forms and buttons (subscribe to your weekly/monthly newsletter, book a consultation or another type of appointment, request a quote, etc.). In other words, it measures the number of times your forms and buttons have been viewed as well as the number of submissions and clicks they’ve received. This panel can help you identify your top-performing forms and buttons and implement the same structure, input fields, field labels, action buttons, and feedback in the future.

The sales by product analytics panel is crucial for online store owners/managers. It shows you how each product listed on your site is performing by displaying order volume, revenue, and conversion by product. You can use this data to adjust your inventory, merchandising, and marketing practices and thus achieve your goals more easily and quickly. Only Commerce Basic and Commerce Advanced plan owners have access to this panel.

Unsurprisingly, the purchase funnel analytics panel is included in Commerce plans only. It focuses on your online store’s sales funnel and shows you how many visits turn into purchases. It also highlights in which stage of the purchase funnel potential customers dropped off. This information can help you increase your sales funnel conversion rate.

Email Campaigns

email campaigns

Squarespace’s Email Campaigns provides you with a large selection of gorgeous and responsive email layouts. Once you choose one for your campaign, you can make it more compelling by adding a beautiful image, changing the font, or incorporating a button.

The Email Campaigns marketing tool is part of all Squarespace plans as a free version. It allows you to build mailing lists, create draft campaigns, and send up to three campaigns. If you want to be able to send more campaigns and have access to integrated marketing analytics, consider purchasing one of the four paid plans: Starter, Core, Pro, or Max.

All of Squarespace’s paid Email Campaigns plans allow you to have an unlimited number of subscribers, create mailing lists, and measure your campaign’s performance in real time with the native email marketing analytics feature. Email automation, on the other hand, is possible only with the Core, Pro, and Max plans.

email campaign templates

Squarespace Scheduling

squarespace scheduling

The Squarespace Scheduling tool is one of the website builder’s newest additions. Simply put, this feature serves as an online assistant that works non-stop to fill your calendar.

It allows your clients to book an appointment whenever they want, sends them automatic reminders to reduce no-shows, and asks them to submit intake forms when scheduling so you can have quick access to all of their important information. Another great thing about the Scheduling tool is the possibility to import and export client lists.

Squarespace’s online appointment scheduling tool allows you to set up your calendar availability as windows of time (for example, 10 am-1 pm) or as exact start times (for instance: 11:30 am, 12 pm, 2:30 pm, etc.). Next, you can create different appointment types (for example vet care, grooming, dog training, doggie day camp, pets hotel, etc.).

Aside from adding Squarespace Scheduling to your site, you can also sync with other calendars such as Google Calendar, iCloud, and Outlook Exchange. Plus, you can integrate it with third-party apps like Google Analytics, Xero, Stripe, and PayPal.

Unfortunately, this tool isn’t free. There are three scheduling pricing plans:

  • Emerging ($14 per month for yearly contracts);
  • Growing ($23 per month for annual subscriptions); and
  • Powerhouse ($45 per month for yearly contracts).

On the plus side, you can take advantage of the 14-day free trial to explore the tool and decide whether you can benefit from it or not.

Promotional Pop-Ups

Promotional pop-ups are a premium feature included in the Business plan and Commerce packages. This is a powerful marketing tool that can be used in a variety of situations, including:

  • When you want to share with your visitors that you’ve published a new blog post or introduced a new product;
  • When you want to invite your visitors to subscribe to your email newsletter;
  • When you need to let your visitors know that the page they want to view includes age-restricted content and they should confirm their age;
  • When you want to show/remind your visitors they can view your website in another language.

Announcement Bar

This premium feature allows you to display a unique message in a large bar across the top of your site. You can use it to inform your visitors you’re having a sale or a scheduled site maintenance day, announce a promotion, or let your current and potential clients know you’ve changed your working hours (availability). When enabled, the announcement bar is visible on both the desktop and mobile versions of your site and appears on all web pages except cover ones.

Blogging Features

It is very easy to set up and start a blog with Squarespace. To create a blog in Squarespace (version 7.0 or 7.1), you simply:

Click on Pages, then click the + plus icon to add a new page in you primary navigation, and then choose Blog.

squarespace blogging

Squarespace’s blogging features include:

  • Blog templates – You can choose from a huge selection of attractive blog templates
  • Customize blog layouts – You can customize your blog posts with any content block, including text, audio, video, and more.
  • Supports markdown – Use the Markdown Block to compose posts using Markdown.
  • Supports podcasts – Complete podcasting support with Audio Block and blog post options that set you up for success with Apple Podcasts and other podcast hosts.
  • Schedule posts – Schedule entries to be published in the future.
  • Categories & tags – Tag and category support provide two levels of organization.
  • Supports multiple authors – Publish content by different authors on your blog.
  • Email campaigns – After publishing a blog post, you can automatically reformat the post content into a draft of an email campaign.

Plans & Pricing

Squarespace’s pricing plans are quite simple and easy to understand. The site builder offers four packages: two website ones (Personal and Business) and two commerce ones (Basic Commerce and Advanced Commerce).

So, regardless of whether you’re a freelancer, small business owner, or online store manager, chances are one of these plans will provide you with all the tools you need to create a professional, user-friendly, and visually appealing website.

Squarespace Pricing PlanMonthly PriceAnnual Price
Free-forever planNoNo
Website plans/
Personal plan$23/month$16/month (save 30%)
Business plan$33/month$23/month (save 30%)
Commerce plans/
Ecommerce basic plan$36/month$27/month (save 25%)
Ecommerce advanced plan$65/month$49/month (save 24%)

Personal Plan

Squarespace’s Personal Plan can appear to be quite costly for a basic plan ($16/month for an annual contract or $23 if you pay monthly).

But once you take into account all the features it includes, you’ll realize that it’s actually rich and worth every dollar. Its most significant drawback is the lack of commerce functionality and a professional Gmail and Google Workspace account.

The Personal Website Plan comes with:

  • Free custom domain name for a year (this applies to annual subscriptions only);
  • Free SSL certificate;
  • Unlimited storage and bandwidth;
  • SEO features;
  • 2 contributors (site owner + 1 contributor);
  • Mobile site optimization
  • Basic website metrics (visits, traffic sources, popular content, etc.);
  • Squarespace extensions (third-party extensions for improved business website management);
  • 24/7 customer support.

This plan is best for: individuals and small groups of people whose main goal is to establish and maintain a basic online presence by displaying their work, writing blogs, and sharing valuable information.


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Business Plan

This Plan is Squarespace’s most widely used package. It costs $23/month if you buy a yearly contract. The monthly subscription is a bit pricier: $33 a month. If you want to set up a small online shop but don’t need any advanced business features, this plan might be perfect for you.

The Business Plan includes everything in the Personal Website Plan plus:

  • Unlimited number of contributors;
  • Free professional Gmail and Google Workspace user/inbox for a year;
  • Premium integrations and apps that can help you grow your business;
  • Website customization with CSS and JavaScript elements;
  • Custom code (code block, code injection, and developer platform);
  • Advanced website analytics;
  • Full access to the Squarespace Video Studio app;
  • Promotional pop-ups and banners;
  • Fully integrated eCommerce platform;
  • 3% transaction fees;
  • The ability to sell an unlimited amount of products, offer digital gift cards, and accept donations;
  • Up to $100 Google Ads credit.

This plan is best for: small online stores owned by artists selling their creations and bands selling their exclusive merch.

Basic Commerce Plan

Despite its name, Squarespace’s Basic Commerce Plan is impressively feature-rich. For $27/month with an annual term (or $36 per month with a monthly subscription), you’ll get everything in the Business package plus:

  • 0% transaction fees;
  • Customer accounts for quicker checkout and improved customer loyalty;
  • Secure checkout page on your domain;
  • Sophisticated eCommerce analytics (best-selling products, sales trends, etc.);
  • Advanced merchandising tools;
  • Local and regional shipping;
  • Facebook Product Catalog sync (the ability to tag your products in your Instagram posts);
  • The possibility to sell in-person with the Squarespace app which is available for Android and iOS devices (this was done with the Squarespace Commerce app until September 27, 2021, but the app is now discounted and can no longer be installed);
  • Limited availability labels.

This plan is best for: smaller retailers and businesses that don’t have complex marketing and shipping needs (operate locally/regionally).

Advanced Commerce Plan

Squarespace’s Advanced Commerce Plan comes with a complete set of selling tools, which explains its high price ($49/month for yearly subscriptions or $65 per month for monthly contracts). This fantastic commerce package includes everything in the Basic Commerce one plus:

  • Abandoned cart recovery (helps you increase your sales);
  • The possibility to sell subscriptions on a weekly or monthly basis;
  • Automated USPS, UPS, and FedEx real-time rate calculation;
  • Advanced discounts;
  • Commerce APIs (custom integrations to third-party systems).

This plan is best for: large online stores that receive and process a huge amount of orders on a daily/weekly basis and businesses that want to increase their market shares with the help of a powerful marketing toolset.

To learn more about Squarespace’s website and commerce plans, read my Squarespace Pricing Plans article.

Compare Squarespace Competitors

Here’s a comparison table of Wix and its competitors, including Wix, Shopify, Webflow, Site123, and Duda:

Unlimited ProductsYesYesE-commerce plans availableLimitedYes (on specific plans)
Free Domain1 yearNoNo1 year (with premium plans)1 year
Storage2GBUnlimitedDepends on the plan500MB – 270GBDepends on the plan
Video StreamingUp to 30 minutesDepends on third-party appsDepends on third-party appsBasic with free planDepends on the plan
Templates800+Limited but customizable100+Basic and functional100+
Ideal forMore design template optionsE-commerce focusedCustomizable web designsSimple, straightforward sitesMultilingual sites

  1. Wix: Wix stands out for its vast range of design templates, making it an excellent choice for users who prioritize design flexibility and variety. With over 800 templates, it offers the most options among the competitors. Its starting price is competitive, and the provision of unlimited products and a free domain for a year makes it a solid choice for small to medium-sized businesses and individuals. Read our Wix review here.
  2. Shopify: Shopify is a strong contender for e-commerce focused businesses. Its platform is specifically tailored for online stores and offers comprehensive e-commerce tools and capabilities. Although it has a higher starting price, it provides unlimited products and storage, making it suitable for growing online businesses. Read our Squarespace review here.
  3. Webflow: Webflow is a good option for users who want customizable web designs and are willing to delve into more technical aspects of website building. It offers a mix of design flexibility and e-commerce capabilities, but its template variety and video streaming capabilities depend on third-party apps. Read our Webflow review here.
  4. Site123: Site123 is known for its simplicity and ease of use, making it suitable for beginners or those who need to set up a straightforward site quickly. It offers basic functionality with limited templates, making it a less versatile option compared to others but a good starting point for simple projects. Read our Site123 review here.
  5. Duda: Duda is particularly suited for creating multilingual sites and is used often by web design professionals and agencies. It provides a good range of templates and features tailored for professional use, but its focus is less on individual small business owners or hobbyists. Read our Duda review here.

Questions & Answers

Our Verdict ⭐

Squarespace Website Builder
From $16 per month

Build your dream website or online store with Squarespace – create a stunning online presence with ease. Start your free trial today.

The Squarespace website builder is a feature-packed platform with an abundance of beautiful website templates.

If you can afford to overlook its unnecessarily complex site editor, two-level navigation, and the absence of a version history feature, it will equip you with all the necessary blogging, SEO, marketing, and eCommerce tools to create a stunning website and an unforgettable onsite user experience.

And who knows, maybe the minds behind Squarespace will finally listen to their users and introduce that long-overdue autosave function.

Recent Improvements & Updates

Squarespace is constantly improving its website builder platform with more features. Here are just some of the most recent improvements (last checked July 2024):

  • 20th Anniversary Celebration: Squarespace marked 20 years of innovation and growth, evolving from a simple publishing tool to a comprehensive suite of products for entrepreneurs. This milestone was highlighted with a timeline detailing key moments in Squarespace’s history.
  • Acquisition of Google Domains and Launch of Squarespace Domains: Following the acquisition of Google Domains assets, Squarespace welcomed a significant influx of new customers. To accommodate them, Squarespace Domains was relaunched, offering an enhanced domain management experience.
  • Squarespace Refresh 2023: This annual event introduced a range of new products, features, and updates across all Squarespace brands, including Acuity Scheduling, Squarespace Payments, AI tools, and more. The focus was on empowering entrepreneurs and expanding capabilities in eCommerce, scheduling, and design.
  • Introduction of Squarespace Payments: A major 2023 release, Squarespace Payments offers an integrated solution for transactions within the Squarespace platform. This native payment system allows merchants to seamlessly handle sales without external processors, enhancing both user and customer experience.
  • Launch of Squarespace Blueprint: Squarespace Blueprint was introduced to provide customers with advanced design capabilities, featuring AI-driven guidance, extensive layout options, and interactive design experiences. This tool leverages AI for site copy generation during the onboarding phase.
  • Squarespace Collection with Magnum Photos: In collaboration with Magnum Photos, Squarespace launched a unique photography project, combining original imagery from world-renowned photographers with signature website designs. This project exemplifies the fusion of artistic expression and digital design.

Reviewing Squarespace: Our Methodology

When we review website builders we look at several key aspects. We assess the intuitiveness of the tool, its feature set, the speed of website creation, and other factors. The primary consideration is the ease of use for individuals new to website setup. In our testing, our evaluation is based on these criteria:

  1. Customization: Does the builder allow you to modify template designs or incorporate your own coding?
  2. User-Friendliness: Are the navigation and tools, such as the drag-and-drop editor, easy to use?
  3. Value for Money: Is there an option for a free plan or trial? Do paid plans offer features that justify the cost?
  4. Security: How does the builder protect your website and data about you and your customers?
  5. Templates: Are the templates of high quality, contemporary, and varied?
  6. Support: Is assistance readily available, either through human interaction, AI chatbots, or informational resources?

Learn more about our review methodology here.


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Customers Think

Effortless and Elegant: My Squarespace Experience

December 14, 2023

Squarespace has been a revelation for my website needs. Its intuitive design tools and stunning templates allowed me to create a professional-looking site with ease. The platform is incredibly user-friendly, and the end result is always sleek and modern. Customer support is top-notch, ready to assist whenever needed. Highly recommend Squarespace for its simplicity and elegance in web design

Avatar for Mario

Love SquareSpace!!!

May 29, 2022

I love Squarespace because I have never had a day when my website was down or slow. If you build a website on your own using WordPress, chances are there will days when things break. It’s rarely the case with a site built using a tool like Squarespace.

Avatar for NYC Ben

Best for beginner like me

April 14, 2022

I realize that this tool is built mainly for beginners and business owners who want to quickly build their website on their own. But I wish they had some more advanced capabilities. Right now, the most you can do is customize the templates. But I like the fact that it’s easy to use and content management features are really simple.

Avatar for Pedro E
Pedro E

Absolute BEST

March 10, 2022

Squarespace is one of the best website builders for beginners. It has dozens of beautiful templates. The templates are really easy to use and look professional. But my problem is that they all have kind of the same feel to them. They sure do look different but not that much. Overall, Squarespace is a great place to launch your first website. You can do it in less than an hour.

Avatar for Stefani

Amazing templates, and so easy…

February 6, 2022

Love SQP! Their templates are all modern and stunning and in total it took me less than an hour to launch my website. The only negative I guess is that it isn’t free 🙂

Avatar for Sergei

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About Author

Matt Ahlgren

Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.

WSR Team

The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.

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