Divi Pricing Plans Explained

in Website Builders

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Divi by Elegant Themes is one of the most popular WordPress Themes and Visual Page Builders on the market. The main reason for its popularity is its page builder. It comes with hundreds of pre-made website layout packs and over 800 pre-made designs.

Divi is more than a WordPress theme. Divi Builder is a visual drag-and-drop WordPress plugin that works with virtually any WordPress theme. Read my Divi review to learn more, but here in this article, I will take a look at the main differences between the Divi pricing plans.

Divi Pricing Plans

Divi only offers two pricing plans. The only difference between the two Divi plans is that one gives you lifetime access for a one-time fee and the other is a yearly subscription:

Yearly Access PlanLifetime Access Plan
WebsitesUse on unlimited websitesUse on unlimited websites
Product Updates1-Year of UpdatesLifetime Updates
Customer Support1-Year of SupportLifetime Support
Pricing$89/year$249 (one-time)

Divi pricing is simple. You can either pay a yearly fee or you can pay a one-time fee that gives you access to a lifetime of free updates and support.

The two plans only differ in cost. You get access to all the Divi products including the Divi Theme, the Monarch social media plugin, the Bloom email opt-in plugin, and the Extra magazine theme.

What do you get?

Divi is the ultimate web design toolkit and comes with: Divi, Extra, Bloom, and Monarch.

The Divi Theme Builder

The Divi Theme Builder

The Divi Theme Builder is Divi’s flagship product that helps you design and customize your website using a simple drag and drop interface. It is simple enough that anyone can learn it but also advanced enough that you can use it to design any kind of website. It also comes with 40+ modules you can use to add elements such as testimonials, sliders, galleries, and forms to your website.

You can use it to customize all aspects of your website’s design. You can customize the look and feel of individual posts and pages, and you can customize the overall layout of all your pages. It lets you edit everything from the colors and fonts to the layout.

Hundreds of Customizable Website Layout Packs

divi website packs

This is where Divi shines. It comes with hundreds of layout packs or what we can call themes that you can use to create any kind of website. There’s a layout pack for almost all types of websites including Agency websites, Portfolio sites, Restaurant sites, Blogs, and much more. You can choose a layout pack based on your industry and customize it to your liking using the Divi Theme Builder.

Bloom Opt-in Plugin

bloom optin plugin

The Bloom opt-in plugin helps you grow your email list using beautiful popups and sidebar widgets. It comes with dozens of templates you can customize with a simple interface to get more subscribers every day. It comes with both simple and advanced features. You can use it to create content-targeted popups and in-content widgets. You can even use it to lock content behind an opt-in form.

Monarch Social Media Plugin

monarch social media plugin

The Monarch Social Media plugin lets you add share and follow buttons to all your pages. It can help you increase your social media followers and help you get more social media traffic using its elegant share buttons that you can add anywhere in your posts with just a click.

Extra Magazine Theme

extra magazine theme

Extra is a beautiful, minimal magazine theme that comes bundled with your Divi subscription. It comes with everything you need to start and grow a magazine website. The best part about this theme is that it can be easily edited using the Divi Theme Builder. It comes with a category builder, User Ratings & Reviews, Sliders, Post Carousels, and much more.

Which Divi plan is right for you?

There are only two Divi pricing plans. Although both of them give you access to everything that Divi has to offer, there are some things you need to consider before you buy either of them.

divi pricing

You either choose to pay $89 per year or a one-off $249 to get lifetime access and updates. Both plans give you access to all WordPress themes (Divi and Extra) and WordPress plugins (Bloom and Monarch), theme updates, premium support, unlimited website usage, and a risk-free 30-day money-back guarantee.

I recommend going with the Yearly plan if:

  • You are a beginner or someone who has never used a website builder before: It gives you an easy out and it will save you money if you decide not to use Divi or go with some other website builder in the future.

I recommend going with the Lifetime plan if:

  • You do client-work: If you are a freelancer who builds websites for their clients, you will save a lot of money going with the Lifetime plan. It lets you use Divi products on unlimited personal and client websites.

    Even if you decide not to use the Divi theme on all your client websites, you need to remember that you get more in the Divi subscription than any of their competitors like Elementor. You will make back what you spend on your Divi lifetime subscription after building a single client website.
  • You own multiple websites: If you are an affiliate marketer or someone who owns multiple websites, you should definitely invest in the Divi Lifetime plan. It will let you build new websites within minutes.

    It will also help you grow your email list and social media following using the Bloom opt-in plugin and the Monarch social media plugin.
  • You use Divi regularly: If you already know how to use Divi and like it, what are you waiting for? You can get a lifetime subscription of your favorite website builder for only 2.5 times the price.

Frequently Asked Questions

About Author

Matt Ahlgren

Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.

WSR Team

The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.

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