Should You Build Your Site With Divi? Review of Elegant Theme’s Features, Themes & Pricing

in Website Builders, WordPress

Our content is reader-supported. If you click on our links, we may earn a commission. How we review.

In this Divi review, I’ll show you what Elegant Themes Divi theme and page builder for WordPress has to offer. I’ll cover the features, the pros and cons, and tell you if Divi is right for you.

$89/year or one-time $249

For a limited time get 50% off the Divi Pro plan

Divi Review Summary (Key Points)


Divi is a WordPress theme and visual page builder for creating beautiful websites in minutes, without any coding knowledge. It is incredibly easy to use that you’ll be whipping up any type of website in no time.

💰 Cost

Instead of paying for the Divi theme and the builder seperately, you buy access to Elegant Themes’ entire catalog of themes and plugins. It costs $89/year or $249 for lifetime access for use on unlimited sites.

😍 Pros

Divi is easy to use and fully customizable without having to write a single line of code. Build any type of website and use it on an unlimited number of websites. Access to 100s of premade sites, page layouts, header footer layouts, navigation layouts and Divi theme builder packs, plus access to Extra, Bloom, Monarch and more. Amazing support and risk-free 30-day money-back guarantee.

😩 Cons

Divi is a powerful multipurpose WordPress theme which means it comes with so many options and functionalities, almost too many. Also. Divi’s use of custom shortcodes don’t transfer to other page builders such as Elementor.


“Divi ships with an extensive list of brilliant features and addon products that make creating awesome websites a breeze. Divi is the most popular WordPress theme and the ultimate visual page builder. It’s incredibly easy to use making it perfect for beginners and experienced users alike.”
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Key Takeaways:

Divi is a WordPress theme and visual page builder that allows users to create beautiful websites without any coding knowledge.

Divi is fully customizable and offers access to hundreds of premade sites, layouts, and plugins. It is easy to use, making it suitable for both beginners and experienced users.

Divi’s wide range of options and functionalities can be overwhelming for some users, and custom shortcodes used in Divi may not transfer to other page builders such as Elementor.

Reddit is a great place to learn more about ElegantThemes/Divi. Here are a few Reddit posts that I think you’ll find interesting. Check them out and join the discussion!

If you don’t have time to read this Divi review, just watch this short video I put together for you:

For a limited time get 10% off Divi

Remember when creating websites was the preserve of a select few? Fire-breathing code ninjas towering over keyboards?

Surely, website design has come a long way, thanks to platforms such as WordPress.

As it were, we lived through an era of WordPress themes that were hard to customize.

Soon after, we were treated to multipurpose WordPress themes with 100+ demos, and then visual page builders became commonplace.

And then Nick Roach and Co. found a way of fusing the two, changing the game.

“Mix a full-blown front-end website builder with one of the best WordPress themes?” “Why not?”

So, Divi was born.

TL; DR: Thanks to a multipurpose WordPress theme & visual page builder such as Divi, you can create beautiful websites in minutes, without any coding knowledge.

Which begs the question, “What’s Divi?”


For a limited time get 50% off the Divi Pro plan

$89/year or one-time $249

What is Divi?

Simple and clear; Divi is both a WordPress theme and a visual page builder.

Think of Divi as two things in one: the Divi Theme and the Divi Page builder plugin.

You’d be correct if you said Divi is a website design framework, or as the developers put it:

Divi is more than just a WordPress theme, it’s a completely new website building platform that replaces the standard WordPress post editor with a vastly superior visual editor. It can be enjoyed by design professionals and newcomers alike, giving you the power to create spectacular designs with surprising ease and efficiency.

(Build Visually – Elegant Themes)

Aside: While Divi Builder complements the Divi theme amazingly well, you can use the Divi Builder plugin with any WordPress theme.

Here is what Nikola from the Divi support team told me a few seconds ago:

Hi there! Sure. The Divi builder is designed to function alongside any theme that is coded according to Standards For Good Coding as defined by the makers of WordPress.

(ElegantThemes Support Chat Transcript)

Back to Divi.

divi is for everyone

Divi is the flagship product at Elegant Themes, one of the most innovative WordPress theme shops around.

Why do I say so?

I have taken the Divi visual page builder for a ride and…

Well, guys, you will skip the free demo, and go straight to “Please take MY MONEY!”

Yep, it’s that good.

This Divi page builder and Divi theme review will focus more on Divi Builder because it’s the real deal!


For a limited time get 50% off the Divi Pro plan

$89/year or one-time $249

How Much Does Divi Cost?

divi pricing

Divi offers two pricing plans

Divi (Divi Theme & Builder, 300+ Website Packs)

  • Yearly Access: $89/year — unlimited websites in a one-year period. 
  • Lifetime Access: $249 one-time purchase — unlimited websites forever. 

Divi Pro (Divi Theme & Builder, 300+ Website Packs, Divi AI unlimited Text, Image, & Code Generation, Divi Cloud unlimited storage, Divi VIP 24/7 Premium Support)

  • Yearly Access: $287/year — unlimited websites in a one-year period.
  • Lifetime Access: $365 one-time purchase — unlimited websites forever.

Unlike competitors such as Elementor, Divi doesn’t offer an unlimited, free version. However, you can check out the free builder demo version and get a glimpse of Divi’s features before paying for one of its plans. 

Divi Pricing Plan Conclusion

Divi’s pricing plans are VERY affordable. For a one-time payment of $249, you can use the plugin as long as you’d like and build as many websites and pages as you’d like. 

Visit Divi Now (check out all features + live demos)

What’s more, you can use the plugin for 30 days and ask for a refund if you don’t think that it fits you. Since there’s a money-back guarantee, you don’t need to worry whether you’ll get a refund or not. Think of this option as a free-trial period. 

You get the same features and services with any pricing plan — the only difference is that with the Lifetime Access plan, you can use Divi for a lifetime, just as the name suggests. 

Let’s see the main features and services offered by Divi:

  • Access to four plugins: Monarch, Bloom, and Extra 
  • More than 2000 layout packs 
  • Product updates 
  • First-class customer support 
  • Website usage without any limitations 
  • Global styles and elements 
  • Responsive editing 
  • Custom CSS 
  • More than 200 Divi website elements 
  • More than 250 Divi templates 
  • Advanced adjustments of code snippets 
  • Builder control and settings 

The Divi Pro plan comes with:

  • Divi AI – Unlimited Text, Image, & Code Generation
  • Divi Cloud – Unlimited Cloud Storage
  • Divi VIP – 24/7 Premium Support (and you get 10% Off in the Divi Marketplace)

With both pricing plans offered by Divi, you can use both the plugin for page building and the Divi theme for an unlimited number of websites.

List of Pros

Now that we know what we’re working with, is Divi all it’s claimed to be? Let us go over a couple of pros.

Easy to Use / Visual Drag and Drop Page Builder

Divi is incredibly easy to use and you’ll be whipping up websites in record time.

The Divi Builder, which was added to Divi 4.0, allows you to create your website on the front end in real time.

In other words, you see your changes as you make them, which eliminates back-and-forth trips to the back end, saving you plenty of time.

All page elements are customizable easily; it’s all point-and-click. If you want to move elements around, you have the visual drag and drop functionality at your disposal.

divi builder

You don’t need coding skills for using Divi, the visual page builder offers you complete design control over everything.

At the same time, you get a fully-featured code editor that makes adding custom CSS styles and custom code so much easier and enjoyable.

40+ Website Elements

divi builder website elements

A fully functional website is made up of many different elements.

You can have buttons, forms, images, accordions, search, shop, blog posts, audio files, calls to action (CTAs), and many other elements depending on your needs.

To help you create a professional website without installing additional plugins, Divi comes with over 40 website elements.

Whether you need a blog section, comments, social media follow icons, tabs, and video sliders among other elements, Divi has your back.

All Divi elements are 100% responsive, meaning you can easily create responsive websites that look great and perform well on multiple devices.

1000+ Pre-Made Website Layouts

divi layout packs

With Divi, you can build your website from scratch, or install one of the 1,000+ pre-made layouts.

That’s right, Divi comes with 1000+ website layouts for free. Simply install the layout from the Divi library and customize it until you drop it.

Brand new Divi layouts are added weekly, meaning you will always have new inspiration to build websites that are out of this galaxy.

The best part is the layouts come with tons of royalty-free images, icons, and illustrations so you can hit the ground running.

Divi website layouts come in many categories, from header footer layouts, navigation elements, content modules, and more, meaning there is something for everybody.

Whether you’re building a website for a restaurant, agency, online course, business, e-commerce, professional services, or anything else, Divi has just the layout for you.

Pre-designed layout packs

Divi comes with over 200 website packs and 2,000 pre-designed layout packs. A layout pack is basically a themed collection of templates all built around a specific design, niche or industry.

Visit Divi Now (check out all features + live demos)

Here’s a showcase of turn-key templates you can use to start your website with Divi.

For example, you might use one Divi page builder “layout pack” for your homepage, another for your about page, and so on.

Customize Everything, Complete Design Control

complete design control

The number of customization options on this thing will Blow. Your. Mind. I mean, you can customize everything to the finest detail.

Whether you want to customize backgrounds, fonts, spacing, animations, borders, hover states, shape dividers, effects, and add custom CSS styles among other things, Divi will impress you.

You don’t have to break a sweat too, to make customizations to your website; Divi makes it all too easy with the intuitive visual page builder.

Just click whichever element you’d like to customize, select your options, and your work is done.

Elegant Themes offer you detailed documentation with videos showing you exactly how to set up and customize any element on your website.

100s of Elements, Modules & Widgets

ElegantThemes Divi ships with 100s of design and content elements that you can use to build just about any type of website (or re-use for other sites in the Divi Cloud).

divi content elements



Bar Counter




Call To Action

Circle Counter



Contact Form

Countdown Timer


Email Opt-in

Filterable Portfolio





Login Form



Number Counter



Portfolio Carousel

Post Navigation

Post Slider

Post Title

Pricing Tables




Social Follow






Video Slider

3d Image

Advanced Divider


Before & After Image

Business Hours

Caldera Forms


Contact Form 7

Dual Button

Embed Google Maps

Facebook Comments

Facebook Feed


Gradient Text

Icon Box

Icon List

Image Accordion

Image Carousel

Info Box

Logo Carousel

Logo Grid

Lottie Animation

News Ticker


Post Carousel

Price List



Skill Bars

Supreme Menu


Text Badges

Text Divider

Tutor LMS

Twitter Carousel

Twitter Timeline

Typing Effect

Video Popup

3d Cube Slider

Advanced Blurb

Advanced Person

Advanced Tabs

Ajax Filter

Ajax Search

Area Chart


Bar Chart

Blob Shape Image

Block Reveal Image

Blog Slider

Blog Timeline



Circular Image Effect

Column Chart

Contact Pro

Content Carousel

Content Toggle

Data Table

Donut Chart

Dual Heading

Elastic Gallery

Events Calendar

Expanding CTA

Facebook Embed

Facebook Like

Facebook Post

Facebook Video

Fancy Text


FAQ Page Schema

Feature List

Filterable Post Types

Floating Elements

Floating Images

Floating Menus

Form Styler

Fullpage Slider

Gauge Chart

Glitch Text

Gravity Forms

Grid System

Hover Box

How-To Schema

Icon Divider

Image Hotspot

Image Hover Reveal

Image Icon Effect

Image Magnifier

Image Mask

Image Showcase

Image Text Reveal

Info Circle

Instagram Carousel

Instagram Feed

Justified Image Gallery

Line Chart

Mask Text

Material Form

Media Menus

Mega Image Effect

Minimal Image Effect


Packery Image Gallery


Pie Char

Polar Chart


Portfolio Grid

Post Types Grid

Pricing Table

Product Accordion

Product Carousel

Product Category Accordion

Product Category Carousel

Product Category Grid

Product Category Masonry

Product Filter

Product Grid

Promo Box

Radar Chart

Radial Chart

Reading Progress Bar


Scroll Image

Shuffle Letters

Social Sharing

Star Rating

Step Flow

SVG Animator


Table of Contents

TablePress Styler

Tabs Maker

Team Member Overlay

Team Overlay Card

Team Slider

Team Social Reveal

Testimonial Grid

Testimonial Slider

Text Color Motion

Text Highlight

Text Hover Highlight

Text On A Path

Text Rotator

Text Stroke Motion

Tile Scroll

Tilt Image


Timer Pro

Twitter Feed

Vertical Tabs

WP Forms

Access To Extra, Bloom, and Monarch

extra bloom monarch plugins

Divi is the proverbial gift that never stops giving. When you join Elegant Themes, you get the Divi theme, Divi Builder, and 87+ other WordPress themes including Extra, Bloom email opt-in plugin, and Monarch social sharing plugin.

Extra is a beautiful and powerful WordPress magazine theme. It’s the perfect theme for online magazines, news sites, blogs, and other web publications.

Bloom is a state-of-the-art email opt-in plugin that helps you to build email lists quickly. The plugin comes with plenty of tools such as seamless integration with many email providers, pop-ups, fly-ins, and in-line forms among others.

Monarch is a powerful social sharing plugin that helps you to promote social sharing on your site and grow your social following with ease. You have 20+ social sharing sites and plenty of options at your disposal.

Built-In Lead Generation and Email Marketing

divi lead generation

Divi offers you plenty of options to optimize your traffic and generate leads on autopilot. When you purchase Divi, you get the powerful Elegant Themes plugin suite.

Thanks to the Bloom email opt-in plugin, you can build email lists effortlessly. You don’t need a third party to collect user data on your website.

On top of that, you can leverage the power of Divi Leads to split-test your web pages, gain valuable insights and increase conversion rates without trying hard on your part.

Seamless Integration with WooCommerce

divi woocommerce integration

Customizing WooCommerce is challenging, especially when you’re working with a theme that’s difficult to integrate with the e-commerce platform. In most cases, your online store ends up looking shoddy and unprofessional.

That’s not the case with Divi. Divi integrates seamlessly with WooCommerce, allowing you to apply the power of using the Divi Builder plugin to create your online shop, products, and other pages. All thanks to Elegant Themes WooCommerce Divi modules.

Other than that, you can create beautiful landing pages for your WooCommerce products, allowing you to boost your conversion rates immensely.

Adding WooCommerce shortcodes and widgets to your website using Divi is the stuff of fourth-graders. It’s too easy that I don’t expect you to run into any problems.

Here is a WooCommerce shop demo built using Divi. Now, you can build the store of your dreams without writing a line of code.

Value for Money

value for money

Divi is a monster of a theme. It’s packed to the brim with all the features you need to build websites like a pro.

The Divi Builder adds a lot of functionality to the Divi WordPress theme, making possible what was once considered impossible.

You can build virtually any website under the sun. The only limit is your imagination.

The Divi membership gives you access to 89+ themes and a bunch of plugins. There is a one-time payment too if you don’t like subscriptions.

The bundle is a great investment for any WordPress user. It’s true value for your money.


For a limited time get 50% off the Divi Pro plan

$89/year or one-time $249

List of Cons

They say whatever has pros must have cons. With all the sweet benefits, does Divi has cons? Let us find out.

Too Many Options

too many options

Divi is a powerful WordPress theme builder and all that, which means it comes with so many options and functionalities, almost too many.

At times, you might have a hard time finding an option from the millions of options. But you know what they say: You better have a feature and not need it than vice versa.

Still, once you’re familiar with the settings, it’s smooth sailing from there.

Learning Curve

divi learning

With many options comes a learning curve. For using Divi to its fullest extent, you’ll need to check out the documentation and watch a couple of videos.

It’s beginner-friendly alright, but since you have many options at your disposal, you’ll need to set aside some time to learn how everything works.

Never to worry though, Divi is fun to learn and use; you should be up and running in no time.

This is the major drawback of using Divi, it isn’t ideal for beginners. For beginners Elementor Pro is a better option. See my Elementor vs Divi for information.

You Are Tied to Divi

divi homepage

Once you go Divi, there is no going back. Unfortunately, Divi’s custom shortcodes don’t transfer to other page builders such as Elementor, Beaver Builder, WPBakery, Visual Composer, Oxygen and so on.

In other words, it’s a pain switching away from Divi to another page builder. If you plan to use only Divi, this is not a problem. However, if you want to switch to another page builder, you’re better off building the website from scratch.

Divi Website Examples

divi website examples

Over 1.2M websites using Divi. Below, find a couple of great examples for some inspiration.

You can see more examples at the Divi customer showcase or on the BuiltWith website.

Common Questions Answered

Here are a couple of frequently asked questions, in case you have a similar question.

Our Verdict ⭐

Would I recommend Divi to my friends? Definitely yes! Divi ships with an extensive list of brilliant features that make creating awesome websites a breeze.

Take Your Website to the Next Level with Divi

Create a stunning and fully customized website using Divi's powerful page builder and over 2,000 templates and themes. With no coding required, Divi is perfect for beginners and advanced users alike. Get started today and bring your website vision to life.

Divi is the most popular WordPress theme and the ultimate visual site builder. It’s incredibly easy to use making it perfect for beginners and experienced users alike.

Pricing plans Unique featuresBest for…
Divi From $89/year (unlimited use);

Lifetime plan from $249 (one-time payment for lifetime access and updates);

30-day money-back guarantee
– Built in A/B testing for split-testing banners, links, forms

– Built-in form builder with conditional logic

– Built-in user role and permission settings

– Comes as both a theme and a page builder
Advanced users and marketers…

thank so its premade WordPress templates,

and lead-gen capabilities, and full design flexibility

To start your journey of better and effortless web design, get your copy of Divi today.


For a limited time get 50% off the Divi Pro plan

$89/year or one-time $249

Recent Improvements & Updates

Elegant Themes constantly improves its Divi flagship product with more features. Here are just some of the recent improvements (last checked July 2024):

  • Divi Code AI: A new addition to Divi’s AI toolset, this feature acts as a personal coding assistant within the Divi Visual Builder. It’s designed to write code, generate CSS, and assist users in customizing their Divi websites more efficiently.
  • Divi AI: This is a significant update introducing a powerful AI tool for text and image generation within Divi. It’s tailored to help users create high-quality content and images, enhancing website design and functionality using AI technology.
  • Divi Cloud for Theme Options: This update focuses on improving Divi’s flexibility and accessibility. Users can now save and access their theme settings and configurations via Divi Cloud, streamlining the design process across multiple projects.
  • Divi Cloud Sharing: A collaborative feature that allows team members to share and work on Divi assets in the cloud. This facilitates teamwork in building and managing Divi websites, integrating Divi, Divi Cloud, and Divi Teams for a more cohesive workflow.
  • Divi Code Snippets: Users can now save, manage, and sync their frequently used code snippets to the cloud. This feature supports HTML & JavaScript, CSS, and collections of CSS parameters and rules, accessible directly within the Divi interface.
  • Divi Teams: Aimed at agencies and freelancers, Divi Teams allows users to invite team members to their Elegant Themes account and control permissions. This feature enhances collaboration and efficiency in website development.
  • Divi Theme Builder Library with Divi Cloud Storage: This release introduces a storage solution for Theme Builder templates and sets. Users can save their favorite templates to the Divi Cloud, making them easily accessible for new projects.
  • Cloud Storage for Divi Layouts and Content: Similar to Dropbox, this feature allows users to save layouts and content blocks to Divi Cloud and access them from any website they’re working on, aiming to speed up the website building process.
  • Advanced Gradient Builder: A new feature in the Visual Builder that enables the creation of complex gradients with multiple color stops, offering more creative control over site designs.
  • New Background Design Settings: Introducing Background Masks and Patterns, this update provides users with additional options to create unique and visually striking backgrounds using a combination of colors, gradients, images, masks, and patterns.
  • WooCommerce Modules and Customization: Eight new Divi modules for WooCommerce have been introduced, along with customization options for the entire WooCommerce buying experience, from product browsing to checkout.
  • Icon Update: Expanding Divi’s icon library, this update brings hundreds of new icons and improves the icon picker, making it easier for users to find and select icons for their designs.

Reviewing Divi: Our Methodology

When we review website builders we look at several key aspects. We assess the intuitiveness of the tool, its feature set, the speed of website creation, and other factors. The primary consideration is the ease of use for individuals new to website setup. In our testing, our evaluation is based on these criteria:

  1. Customization: Does the builder allow you to modify template designs or incorporate your own coding?
  2. User-Friendliness: Are the navigation and tools, such as the drag-and-drop editor, easy to use?
  3. Value for Money: Is there an option for a free plan or trial? Do paid plans offer features that justify the cost?
  4. Security: How does the builder protect your website and data about you and your customers?
  5. Templates: Are the templates of high quality, contemporary, and varied?
  6. Support: Is assistance readily available, either through human interaction, AI chatbots, or informational resources?

Learn more about our review methodology here.


For a limited time get 50% off the Divi Pro plan

$89/year or one-time $249


Elegant Themes Divi

Customers Think


May 23, 2022

Divi allowed me to build a beautiful website without any coding experience using their templates. It lets me create content that stands out and isn’t limited to the theme’s CSS. I can edit anything and everything I want. But that’s also what’s bad about Divi. It slows down your website a bit. It’s not a lot but it is a tradeoff you need to keep in mind if you’re thinking of getting Divi.

Avatar for Ari

Better than elementor

April 22, 2022

Elegant Themes offers an entire marketing toolkit for just $249 that you can use on as many sites as you want. Whether you want to build a long-form landing page for your Facebook Ads or just a simple content upgrade popup, Divi and Bloom can help you do it all. The best part is the hundreds of different templates you get for free with your subscription. This is the best money I have ever spent for my business.

Avatar for Miguel

cheap and good

March 2, 2022

Divi’s cheap pricing makes it a great deal for freelance web developers like myself. I bought their lifetime plan a couple of years ago and I can use it on as many client sites as I want. It saves me time when I build sites for my clients, which means more profit for me!

Avatar for Londoner

cheap and good

February 3, 2022

Divi’s cheap pricing makes it a great deal for freelance web developers like myself. I bought their lifetime plan a couple of years ago and I can use it on as many client sites as I want. It saves me time when I build sites for my clients, which means more profit for me!

Avatar for Londoner

Fair Enough

October 9, 2021

Divi’s pricing and features are just fair enough for the price. Having too many options, customizations, and settings are confusing.

Avatar for Ryke F
Ryke F

Lots of Options

October 4, 2021

Living up to its name, Elegant Themes Divi has lots of options, customizations, and settings that you can freely choose from. With an entry fee of$89/year, this is reasonable. In fact I highly recommend it!

Avatar for Ben J
Ben J

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About Author

Matt Ahlgren

Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.

WSR Team

The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.

Mohit Gangrade

Mohit is the Managing Editor at Website Rating, where he leverages his expertise in digital platforms and alternative work lifestyles. His work primarily revolves around topics like website builders, WordPress, and the digital nomad lifestyle, providing readers with insightful and practical guidance in these areas.

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