Shopify Pricing Plans Explained

in Website Builders

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Shopify is the world’s leading eCommerce platform that lets you start, grow, and manage your online store. Here we explore and explain the Shopify pricing plans and ways how you can save money.

If you have read our Shopify review then might be ready to pull out your credit card and get started selling online with Shopify. But before you do, we’re going to show you how the Shopify pricing structure works so you can pick the plan that’s best for you and your budget.

Shopify Pricing Summary

If you pay upfront you get a 10% discount on annual plans and a 20% discount on biennial plans.

Shopify is the world’s most popular eCommerce platform, powering hundreds of thousands of stores and over $100 billion of sales every year.

We’ve used Shopify multiple times in the past, so I can understand its success – it’s easy-to-use, feature-rich, and offers a variety of pricing options for businesses large and small. Read our Shopify review to learn more about the features, and pros and cons.

In this article, we look closer at the Shopify pricing plans, the features included with each plan, and whether subscribing to Shopify would be your best option versus its competitors.

How Much Does Shopify Cost in 2024?

Shopify has an interesting pricing structure, with three plans aimed at the average business user and two specialist plans. The three “main” plans cost from $29/month to $299/month, with discounts available for one and two-year subscriptions.

Meanwhile, the Shopify Starter plan costs $5/month and allows you to connect the Shopify payment gateway and add a buy button to an existing website. And finally, Shopify Plus is a high-end, enterprise-level platform with a focus on major global brands and rapid eCommerce expansion.

There is also a risk-free free trial available with all plans that enable you to test the platform without spending any cash.

Shopify Plan Comparison

Here is a full comparison of Shopify’s main plans

 Basic ShopifyShopifyAdvanced ShopifyShopify Plus
Monthly Price$29/month$79/month$299/monthFrom $2,000
Credit Card Fee2.9% + 30¢2.6% + 30¢2.4% + 30¢2.15% +30¢
Third-Party Payment Gateway Transaction Fee2%1%0.5%0.25%
Shopify Payments Transaction FeeNoNoNoNo
Staff Accounts2515Unlimited
Numbers of ProductsUnlimitedUnlimitedUnlimitedUnlimited
Print Shipping LabelsYesYesYesYes
Discount CodesYesYesYesYes
Fraud AnalysisYesYesYesYes
24/7 SupportEmail, Chat, PhoneEmail, Chat, PhoneEmail, Chat, PhoneEmail, Chat, Phone
Free SSL CertificateYesYesYesYes
Free Domain & EmailNot IncludedNot IncludedNot IncludedNot Included
Abandoned Cart RecoveryYesYesYesYes
Gift CardsNoYesYesYes
Professional ReportsNoYesYesYes
Advanced Report BuilderNoNoYesYes
3rd Party Real-Time Shipping RatesNoNoYesYes
shopify prices

What Does the Shopify Starter Plan Include?

Shopify’s cheapest Shopify Starter plan is aimed at those who would like to sell products on social media. $5/month and allows you to add a buy button to existing product pages, accept credit cards from anywhere through the point of sale app, and accept payments through the Shopify payment gateway.

Note that this plan doesn’t include any hosting, domain name, store builder, or anything of the other major tools you need to create a website.

What Does the Basic Shopify Plan Include?

The Shopify Basic plan costs $29/month, $26.10 per month with an annual plan, or $23.20 per month if you pay two years in advance. It includes everything you will need to start a new store, including full hosting and a beginner-friendly store builder.

What’s more, the Shopify Basic plan comes with the ability to list unlimited products, 24/7 online support, multiple sales channels, a free SSL certificate, abandoned cart recovery, and discount and gift card support.

Fees range from 1.75% + 30c to 2.9% + 30c per transaction. Any orders processed through a third-party gateway are subject to an additional 2% transaction fee.

You will also only be able to create two staff accounts.

basic shopify pricing

What Does the Shopify Plan Include?

Upgrading to the Shopify plan will cost you $79/month ($71.10 with annual payments and $63.20 with a biannual subscription. It includes everything in the Basic Shopify plan, as well as a professional report builder and support for up to five staff accounts.

With the Shopify plan, transaction fees drop to 1.6% + 30c to 2.8% + 30c of each transaction, with an extra 1% on third-party transactions.

shopify plan pricing

Basic Shopify vs Shopify Plan

The Basic Shopify plan is Shopify’s cheapest option, and it comes with the tools required to start a small to a medium-sized online store. The main advantage of the Shopify plan is its lower transaction fees, but it won’t be worth upgrading unless you have a decent transaction volume.

Basic Shopify Plan Shopify Plan
Online store with hosting and securityEverything in the Basic Shopify plan
Unlimited product listingsProfessional analytics and reports
24/7 customer supportFive staff accounts
Free SSL certificate1.6% + 30c to 2.8% + 30c fees with Shopify Payments
Gift card support1.0% additional fee with other payment gateways
Multi-channel sales support
Two staff accounts
1.75% + 30c to 2.9% + 30c fees with Shopify Payments
2.0% additional fee with other payment gateways

What Does the Advanced Shopify Plan Include?

The Advanced Shopify plan is Shopify’s third “main” plan. It costs $299/month ($269.10 with an annual subscription or $239.2 with a biannual plan) and includes everything in the Shopify and Basic Shopify plans.

Additionally, you will be able to create up to 15 staff accounts and will have access to an advanced report builder and third-party calculated shipping rates.

advanced shopify pricing

Shopify vs Advanced Shopify Plan

Shopify’s most expensive Advanced Shopify plan costs over four times more than the Shopify plan, which means that it’s hardly worth purchasing unless you have a significant amount of sales. In this case, you will benefit from the much lower transaction fees on offer.

Shopify Plan Advanced Shopify Plan
Everything in the Basic Shopify planEverything in the Shopify plan
Professional analytics and reports15 staff accounts
Five staff accountsAdvanced report building features
1.6% + 30c to 2.8% + 30c fees with Shopify PaymentsThird-party shipping calculator
1.0% additional fee with other payment gateways1.4% + 30c to 2.7% + 30c fees with Shopify Payments
0.5% additional fee with other payment gateways

What Does the Shopify Plus Plan Include?

The Shopify Plus plan is aimed at high-end, enterprise-level clients with large transaction volumes. It includes a wide range of tools and features designed to streamline the eCommerce experience and is backed by infrastructure that’s able to handle a huge number of orders per day.

Prices for Shopify Plus start from $2,000 per month. Higher-volume businesses are subject to higher fees that are calculated on a case-by-case basis.

How Can I Save Money With Shopify?

If you’re signing up for a Shopify account with a tight budget, you might be looking for ways to save a few dollars.

The easiest way to do this in the long term is to pay for an annual or biannual subscription upfront, which could save you up to $717.60 per year.

Another great way to save money is to purchase your domain from a third-party provider like Namecheap.

You should also try and use free Shopify apps wherever possible, as the cost of paid apps can quickly add up.

How Do Shopify’s Prices Compare With its Competitors?

The Shopify prices are very similar to eCommerce-centric competitors such as BigCommerce and Volusion. However, there are cheaper options available for those with a tight budget.

Website builders like Squarespace and Wix include numerous eCommerce features, although they can’t compare to Shopify’s.

PlanPrice ($/month)PlanPrice ($/month)
Shopify Starter (formerly Lite)$5/monthNANA
Basic Shopify$29/monthBigCommerce Standard$29/month
Shopify$79/monthBigCommerce Plus$79/month
Advanced Shopify$299/monthBigCommerce Pro$299/month
Shopify PlusFrom $2,000BigCommerce EnterpriseFrom $1,000

Questions & Answers

Our Verdict ⭐

Shopify certainly isn’t the cheapest eCommerce platform around, but there’s a reason why so many people use it. It’s an extremely powerful option offering some of the best online store creation and management tools available.

Shopify $1/month Free Trial
From $29 per month

Start selling your products online today with the world’s leading all-in-one SaaS e-commerce platform that lets you start, grow, and manage your online store.

Start a free trial & get three months for $1/mo

And despite its apparently high prices, Shopify actually offers very good value for money. Even the Basic Shopify plan includes everything you need to create a solid online store, and it costs just $29/month.

  • How much does Shopify cost?
    There are five Shopify plans on offer, costing from $5/month to $2,000+ per month with monthly payments.
  • Which Shopify plan is the cheapest?
    The Shopify Starter plan is the cheapest. It costs just $5/month and allows you to sell through an existing website. The cheapest “main” plan is the Shopify Basic plan, which costs $29/month. Annual and biannual discounts are available.
  • What are the best ways to save money when you use Shopify?
    There are a few ways to save money with Shopify, including purchasing your domain through a third-party registrar. Using free plugins rather than premium versions is also a good idea for those on a tight budget.

I’d highly recommend signing up for Shopify’s free trial, creating a small store, and playing around to see if you like the platform. Like any platform, Shopify won’t be the right choice for everyone, but it’s an option that every aspiring eCommerce store owner should at least consider.

About Author

Matt Ahlgren

Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.

WSR Team

The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.

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