What is a Conversion?

A conversion refers to when a visitor or customer on your website takes action and completes a desired goal, for example making an online purchase or filling out a form. 

what is a conversion

conversion refers to when a visitor or customer on your website takes action and completes a desired goal, for example making a purchase or filling out a form

What is Conversion?

Conversion is the process of presenting a consumer with your product in order to persuade them to buy it. Whether you’re selling online or offline, conversion rates are an important metric.

What can you do to improve conversion rates? Read on for tips and tricks that will help increase your chances of converting visitors into customers!

Why the conversion rate is important

The conversion rate is a key part of your marketing strategy, regardless of whether you sell online or offline. It’s the percentage of visitors who end up making a purchase.

Improving your conversion rates can help increase revenue and grow your business. But how do you improve your conversion rates?

There are three different ways to increase conversion rates: content, design, and incentives.

Content is king because it will have an impact on how customers are viewing your product or service. If you have high-quality content that gives people the information they need, then they’re more likely to buy what you’re selling.

The design also plays a large role in improving conversion rates because it’s the first factor customers see when looking at your page or website. It can either be attractive or unappealing, which will influence whether someone buys from you or not.

Websites with easy-to-navigate navigation and aesthetically pleasing designs are more likely to convert than sites that don’t meet those criteria.

Finally, there are incentives: giving away something for free as an added bonus can be a great way to boost conversions and bring in new customers! This could be anything from a free trial offer to a coupon code for $10 off their order.

Content, design, and coding

Content, design, and coding are three elements of a successful landing page. The content of your landing page should be relevant to your visitor’s interests. It should also answer any questions they may have about your product or service.

When it comes to design, you want visitors to feel captivated by your product. The goal of conversion is to get your visitor to buy your product – so give them something they can’t resist! Finally, the code on your page should be clear and easy to read. You want the customer to have no problem understanding what they are buying at every step of the conversion process.

Make it easy to buy!

Nowadays, people are busy. They’re not willing to invest the time it takes to fill out a long sign-up form just to learn more about your company. Consequently, you need to make it as easy as possible for them.

If you provide an easy way for people to buy, they’ll be more likely to convert. For example, you could offer them more information on your website or email them more information after they register their email address.

Another way of making it easier is by offering different payment options. Why not give people the opportunity to pay with PayPal? It’s one less step they have to take!

Finally, make sure that your site loads quickly and that there are no “buy” buttons on pages that don’t lead directly to an order form. The quicker they can shop and pay for what they want, the more likely they’ll be converted into customers!

Conversion rate optimization (CRO)

There are many CRO tactics you can use to improve your conversion rates. One of the most important is understanding your visitors’ motivations. What’s the one thing they want? The answer to this question will help you understand what type of ad copy or landing page will convert best for them.

Another CRO strategy is A/B testing. This is when you show two versions of an ad to visitors and see which performs better in order to find out what’s more appealing to them.

Alternatively, you could offer a free trial or demo so the visitor has an opportunity to experience your product. This can be a great way to get people on board with your product because they will be able to see it in action for themselves before making a commitment.

Whatever CRO tactic you decide on, always remember that conversions are critical for any business. Keep these tips in mind when crafting your next ad campaign!


An increased conversion rate means more customers and more profit for your business. But, achieving a higher conversion rate is not as easy as it seems. The success of your conversion rate relies on a number of different factors and it will take a lot of trial and error to figure out which ones will work best for your business.

In order to optimize your overall conversion rate, you will have to invest time and money into the design, coding, and content of your website. You’ll also need to put a lot of effort into making it easy for customers to buy from you. The more you know about the conversion process, the better you can optimize your site to increase customer engagement.



Home » Website Builders » Glossary » What is a Conversion?

Join our newsletter

Subscribe to our weekly roundup newsletter and get the latest industry news & trends

By clicking 'subscribe" you agree to our terms of use and privacy policy.