Is Brevo Any Good? (Is It Legit and Safe To Use?


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Brevo (formerly Sendinblue) is one of the most popular digital marketing automation platforms. It’s an all-in-one platform that allows you to create automated marketing campaigns.

You can use it to create automated email campaigns that get triggered when a customer takes certain actions on your website. You can also use it to create automated promotional campaigns. It allows you to automate your entire sales funnel.

Brevo is trusted by thousands of businesses worldwide and is a popular tool. Go here and check out my Brevo (Sendinblue) review, otherwise, continue reading, and I’ll explain if it’s good to use for your business.

Reddit is a great place to learn more about Brevo. Here are a few Reddit posts that I think you’ll find interesting. Check them out and join the discussion!

But is Brevo any good?

In this article, I’ll guide you through all the features Brevo offers. I’ll also share the pros and cons you must consider before buying.

What is Brevo?

Brevo (formerly Sendinblue) is a digital marketing automation platform that allows you to create automated marketing campaigns. It allows you to create automated campaigns to reach your customers via email, SMS, or WhatsApp.

brevo homepage

Brevo is mostly known as an email marketing platform that businesses use to email their customers and subscribers. But it’s a lot more than just that. It offers many marketing tools, such as Live Chat, CRM, a Landing Page builder, and more. Learn more about what Brevo is used for.

Brevo Features

Brevo is a suite of tools. It offers dozens of incredible features that can supercharge your marketing strategy.

Live Chat

If you want to get more sales and improve customer satisfaction, adding a live chat widget to your website can help. It allows you to help out your customers without infuriating them with long waiting times. It also lets you quickly answer any questions a potential customer might have when visiting your website.

Many people who visit your website will leave if they have a question about your product and can’t quickly find an answer. Brevo’s Live Chat feature makes it really easy for your visitors to communicate with you.

The best part about this tool is that it allows you to communicate with your customers and answer their queries on messaging apps like WhatsApp, Facebook, and Instagram.


A CRM helps you manage your sales pipeline. It allows you to keep track of all your leads and customers. You can double your sales team’s productivity with the right CRM. Unfortunately, CRM software can be expensive, especially when starting.

Brevo offers a free CRM tool. This tool allows you to add as many contacts as you want. You can then track where these contacts are in your sales pipeline. It also allows you to collaborate with your entire team.

Email Marketing Automation

brevo email marketing

Brevo’s email marketing automation tools allow you to create fully automated email sales funnels that convert your subscribers into customers. It’s a powerful tool that you can use to create complex automated email sequences.

If content marketing is integral to your business strategy, you must create automated email funnels. Getting a website visitor to sign up for your email list is only the first part.

If you can’t convert them into customers, it’s all for waste. Automated email sequences allow you to nudge your subscribers toward the sale.

Brevo makes it really easy to create emails that win customers. It offers lots of different templates you can use. You can also create your email designs using their drag-and-drop builder.

Landing Pages

brevo landing pages

You need a new landing page for every new marketing campaign. Working with a designer or a developer takes a lot of time and back and forth.

But what if you could create landing pages on your own? Brevo’s drag-and-drop landing page builder allows you to create landing pages without touching a single line of code.

You just need to pick a design and customize it to suit your needs. You can also create your designs from scratch.

The best part about Brevo’s landing page builder is that it allows you to create follow-up pages that you can send your users after they complete a step on a previous landing page. This lets you create thank you pages and welcome pages.

This tool allows you to empower your marketing team to create landing pages on their own.

Brevo Pricing

Brevo has different plans for the four tools that it offers. Here’s an overview of the pricing for all four tools:

Email & SMS Marketing Pricing

The Marketing Platform lets you send your customers automated emails, SMS, and WhatsApp messages. You can get started free and send up to 300 emails daily.

The pricing starts at $25/month and allows you to send 20,000 emails monthly.

Brevo doesn’t charge you based on your email list size. You have to pay for the emails you send. You can build your plan based on how many emails you want to send every month:

brevo pricing plans

The starter plan is great for when you are just starting out, but if you want more features, you’ll want to go for the Business plan. It starts at $65/month and offers a lot more features. It allows you to create Landing Pages. It also allows you to send Push Notifications to your customers.

You can also buy email credits for the number of emails you want to send. These credits don’t expire and can also be used to send transactional emails.

Live Chat Pricing

Chat allows you to add a Live Chat widget to your website and mobile apps. It lets you stay in touch with your customers and answer their queries immediately. The best part?

You can get started for free. For free, you can add a live chat widget to your website and mobile apps.

live chat pricing

You’ll need to get the $15 per month plan if you want all the features. You’ll also need the paid plan if you want to add more people to your account. The free plan only allows one user.

There’s only one paid plan, and you’re charged based on how many team members you want to add to your accounts. Brevo doesn’t charge you based on how many end users you have or how many chats you have with them.

CRM Pricing

The Brevo CRM allows you to keep track of all your leads and customers in your sales pipeline. It helps keep everyone on your sales team on the same page. It helps you make the right decisions when trying to close a sale with a customer

With Brevo’s CRM, your team gets to collaborate on all the emails you send and receive from your customers. You get a shared inbox that allows you to reply quickly and collaborate on your messages to your leads and customers.

The CRM is completely free to get started. You can track an unlimited number of contacts in it for free.

Transactional Email Pricing

Transactional emails are one-time emails you send to your customers programmatically. If you are building an application, you’ll need to send your customers and users many transactional emails every now and then.

These emails include password reset emails, order receipts, delivery updates, etc.

transactional email prices

Brevo allows you to send 300 emails per day for free when you sign up. If you would like to send more emails than that, then you’ll need to sign up for one of their paid plans.

All their paid plans offer the exact same features. The only difference is how many emails you can send every month.

The starter plan is $15 per month and allows you to send 20,000 emails monthly. You can upgrade anytime when you want to start sending more emails every month.

Brevo Pros and Cons

Here’s a quick overview of the pros and cons of using Brevo.


  • Allows you to create automated email marketing campaigns.
  • An easy-to-use landing page builder you can use to create and publish new landing pages quickly.
  • A Live Chat plugin you can add to your website. It allows you to respond to your customers when they need help quickly.
  • A free CRM tool that you can use to track all your customers and leads. You can add as many team members as you want to your account.
  • Powerful segmentation tools allow you to personalize your marketing campaigns.
  • Send transactional emails to your customers. It offers an easy REST API you can use.
  • Create Facebook Ads that target your contacts directly from your Brevo account.
  • Doesn’t charge you based on the size of your email list.


  • You have to pay an additional monthly fee to remove Brevo branding from your campaigns. You have to pay this fee even on the paid plans.
  • The landing page and email builder are basic and don’t offer many advanced features.


Brevo (formerly Sendinblue) is an all-in-one platform that helps you grow your business. It offers a free CRM tool that you can use to track all your leads and customers. It also allows you to create automated email, SMS, and WhatsApp marketing campaigns.

One of the best parts about going with Brevo is that it doesn’t charge you based on the size of your email list.

About Author

Matt Ahlgren

Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.

WSR Team

The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.

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