Wix Pricing Plans Explained

in Website Builders

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Wix is one of the best beginner-friendly website builders available right now. In this article, we’ll walk you through all of Wix’s pricing plans and share with you a few simple tricks on how to save money if you decide to go with this website builder.

If you have read our Wix review, then you might be ready to pull out your credit card and get started creating your new site. But before you do, we’re going to show you how the Wix pricing structure works so you can pick the plan that’s best for you and your budget.

In this article, we’ll walk you through all of Wix’s pricing plans for 2024 and share with you a few simple tricks on how to save money if you decide to go with this website builder.

Quick Summary

  • How much does Wix cost? There are seven Wix plans available at the moment (I’m not taking into account the free and enterprise plans). Four are website plans (Connect Domain, Combo, Unlimited, and VIP), while three are business and eCommerce plans (Business Basic, Business Unlimited, and Business VIP). The Wix prices range from $16/month to $59/month for an annual subscription.
  • Which Wix plan is the cheapest? The most affordable Wix plan is also the most basic — the Combo plan. It costs only $16/month (and you get a free domain, but only if you purchase a yearly plan). Explore and compare all Wix plans.
  • Is the Wix free plan really free? Yes, it is. However, it has many limitations, which makes it extremely unappealing, especially for long-term use. Wix’s free plan doesn’t allow you to connect your website with a custom domain name; you have to settle for the Wix subdomain (accountname.wixsite.com/siteaddress).
  • What are the best ways to save money on Wix? There are a couple of great ways to save money on Wix: by purchasing a yearly Wix premium plan and taking advantage of Wix’s promo code. You can also save money by getting your custom domain name from another reputable domain name registrar like Namecheap.
  • Does Wix offer any discounts or promo codes? Yes, it does. The popular website builder offers a 10% discount on any of its annual premium plans (except Connect Domain and Combo) for the first year only. Additionally, Wix offers discounted premium plans for students. You can save 60% OFF all yearly premium plans with your Student Beans ID.
  • Does Wix offer a free domain name? Yes, it does. Wix includes a 1-year free domain voucher with the first-time purchase of a yearly premium plan (the Connect Domain Plan doesn’t come with this promotional gift). You’ll get this voucher if you switch from a monthly to a yearly premium plan as well (this applies to Combo, Unlimited, VIP, Business Basic, Business Unlimited, and Business VIP premium plans).

As you can see, Wix’s premium plans are relatively costly, especially given the fact that many of the useful tools and apps in the Wix app store are paid. 

Nevertheless, Wix is an amazing, beginner-friendly website builder more and more individuals and businesses opt for. Numbers don’t lie — Wix’s user base has increased by 300% in the last seven years (from 50 million users in 2014 to 200 million users in 2024).

That said, I suggest going through each of the premium packages carefully to avoid spending money on a package that doesn’t include everything you need to build and maintain a strong online presence.

In this article, I’ll analyze all seven of Wix’s premium pricing plans, focusing on the most important features and apps they include. I’ll also share a few simple ways to save money with Wix.

How Much Does Wix Cost in 2024?

There are seven Wix plans available right now (I’m not counting the free and enterprise plans). Four of those are intended for professional sites, while three are business and eCommerce packages. Their prices range from $16/month to $59/month per month for a yearly subscription.

Those of you who want to explore one of Wix’s premium plans before committing to it can take advantage of the 14-day free trial. If, during this time, you realize that Wix isn’t the right fit for you, you can cancel the subscription and get a full refund without having to explain why.

Purchasing a monthly premium plan is another way to gain flexibility, at least until you’re certain you want to use the site builder for a long period. But keep in mind that Wix’s monthly subscriptions don’t include vouchers or premium apps.

wix pricing plans

If your current goal is to become the proud owner of a unique domain name and establish your brand’s credibility, then the Combo and Unlimited plans are ideal for you. The Pro and VIP packages are best for freelancers, entrepreneurs, and experts who want to reach high-value customers with a stunning and professional website.

The Business and eCommerce group of plans (Business Basic, Business Unlimited, and Business VIP) comes with an impressive suite of business tools that can help you drive traffic to your website, showcase all your products, promote and manage your events, accept online bookings, and receive safe online payments.

FreeComboUnlimited⭐ Pro
best for websites
best for e-commerce
Business BasicBusiness UnlimitedBusiness VIP
Free DomainYesYesYesYesYesYesYesYes
Storage500 MB3 GB10 GB20 GB35 GB20 GB35 GB50 GB
Free Google AdsNoNoYesYesYesYesYesYes
Video HoursNo30 minutes1 hour2 hours5 hours5 hours10 hoursUnlimited
SupportBasic24/724/724/7Priority 24/724/724/7Priority 24/7

My recommendations:

  • If you want to test the waters or create a website for personal use – go with the Free plan
  • If you want to create an online resume, portfolio, or blog – go with the Combo plan ($16/month)
  • If you want to create a business website – go with the Pro plan ($27/month)
  • If you want to create an online store to sell products or services – go with the VIP plan ($45/month)
  • If you want to expand your existing offline business and drive e-commerce sales – go with the Business Unlimited plan ($32/month)

What Does the Combo Plan Include?

The Wix Combo Plan costs $16/month. Unsurprisingly, it includes everything in the previous website plan (free SSL certificate, 24/7 customer care, and the opportunity to connect a unique domain name to your site) plus a free domain voucher for 12 months and Wix ad removal.

The Combo Plan provides 2GB of bandwidth and 3GB of storage space. It also allows you to showcase and stream videos for a total of 30 minutes. All of this makes the Combo Plan a solid website-building solution for both pros and businesses that are just beginning their online journey. Great examples are small blogs and landing pages.

What Does the Unlimited Plan Include?

The Unlimited Plan is Wix’s most commonly used website package. Freelancers and entrepreneurs love it because it’s affordable and comes with a number of benefits ideal for creating stunning websites. This plan costs $22/month.

In addition to all the key features of its predecessor, the Unlimited Plan also includes unlimited bandwidth and 10GB of storage space which is more than enough for most website types. What’s more, this plan comes with 60 video minutes, a free Site Booster app, and a free Visitor Analytics app (the apps are free for a year).

The Site Booster app helps you boost your SERP (search engine result page) rankings and become more visible for your current and potential customers by publishing your business info in all the places that matter online.

The Visitor Analytics app, on the other hand, is an advanced website traffic statistics tool that provides you with valuable insights about the way your visitors behave while on your website in the form of number of visitors, session duration, page traffic, conversions, bounce rates, etc.

With this app, you’ll also be able to get direct feedback from your visitors via polls and questionnaires. All of this information can help you improve your site’s performance, keep up with your competition, and gradually edge it out.

What Does the VIP Plan Include?

Wix’s VIP Plan provides access to various tools and apps that can help you build an outstanding web presence. This website premium plan can become yours for $45/month.

The VIP Plan is quite an upgrade from the Unlimited Plan. As its name suggests, it grants you special treatment — you’ll be able to enjoy VIP phone customer support and skip the line. In addition to this, the annual and multi-year VIP subscriptions also allow you to design a professional logo with full commercial rights and 40+ different social media logo file sizes.

Last but not least, this package includes unlimited bandwidth, 35GB of storage space, and 5 video hours, which is 4 more than the previous premium website plan.

Unlimited vs VIP Plan

The Unlimited Plan’s three biggest strengths are the Site Booster app, the Visitor Analytics app, and, of course, the unlimited bandwidth. These features make it an amazing choice for freelancers and entrepreneurs who want to acquire and retain new clients.

The VIP Plan is ideal for professionals who want to create a memorable onsite experience for their visitors with the help of beautiful images, informative videos and audio, and handy documents, which is where the limitless bandwidth and large storage space come in.

Unlimited PlanVIP Plan
Custom domain nameCustom domain name
1-year free domain voucher(with yearly and multi-year subscriptions only)1-year free domain voucher(with yearly and multi-year subscriptions only)
Free SSL certificateFree SSL certificate
No Wix adsNo Wix ads
Unlimited bandwidthUnlimited bandwidth
10GB of storage space35GB of storage space
24/7 customer careFirst-priority customer support
1 video hour5 video hours
Free Site Booster app(for 1 year only)Free Site Booster app(for 1 year only)
Free Visitor Analytics app(for 1 year only)Free Visitor Analytics app(for 1 year only)
Free professional logo with full commercial rights and social media files (with a yearly subscription or higher)

What Does the Business Basic Plan Include?

It’s now time to take a close look at Wix’s business and eCommerce plans. The Business Basic Plan equips your business website with features and apps you need to sell your products online and accept secure online payments. The monthly subscription costs $27/month.

If you want to start selling your products online but don’t need much storage space, then the Business Basic package might be exactly what you need.

It allows you to build and manage your eCommerce platform by showcasing all your products and collections (no maximum number of products), sell on popular social channels like Instagram and Facebook, and recover lost sales by reminding your customers they’ve left items in their shopping carts via automated emails.

The Business Basic Premium Plan also allows you to make use of the Wix Booking app and accept online bookings for classes, courses, workshops, and appointments. With this app, you’ll also be able to attract new customers with special offers like reduced-price plans and free trials as well as add and manage staff members.

What Does the Business Unlimited Plan Include?

Wix’s Business Unlimited Plan is ideal for small and medium-sized business owners who want to increase their market share and expand their operations. The monthly subscription costs $32.

The Business Unlimited package includes everything in the Business Basic Premium Plan plus:

  • 35GB of storage space (15GB more than its predecessor);
  • 10 video hours (100% more than Business Basic);
  • The opportunity to offer subscriptions;
  • The possibility to display your product prices in multiple currencies; and
  • Automated sales tax calculation for 100 transactions a month.

What Does the Business VIP Plan Include?

The Business VIP Plan is Wix’s ultimate business and eCommerce plan. If you’re looking for a package that can help you create a stunning eCommerce website, look no further. For $59 a month (if you purchase an annual subscription), you’ll have access to Wix’s full suite of premium business apps and features.

This plan includes everything in the Business Unlimited package plus numerous other useful features. It provides you with 50GB of storage space, unlimited video hours in Wix Video, a free Events Calendar app for one full year, and first-priority VIP customer support. If you purchase a yearly or multi-year subscription, you’ll also get premium app coupons, Wix vouchers, and professional logo design.

Business Unlimited vs. Business VIP Plan

Both the Business Unlimited and the Business VIP Wix plans are great for business and eCommerce websites. However, the latter is significantly richer and lets you make the most of the Wix platform. Here’s a head-to-head comparison of the two:

Business Unlimited PlanBusiness VIP Plan
Custom domain nameCustom domain name
1-year free domain voucher(with yearly and multi-year subscriptions only)1-year free domain voucher(with yearly and multi-year subscriptions only)
Free SSL certificateFree SSL certificate
No Wix adsNo Wix ads
Unlimited bandwidthUnlimited bandwidth
35GB of storage space50GB of storage space
24/7 customer careFirst-priority customer care
10 video hoursUnlimited video hours
Secure online paymentsSecure online payments
Recurring paymentsRecurring payments
No maximum number of productsNo maximum number of products
Abandoned cart recoveryAbandoned cart recovery
Sell on social media platforms and big online marketplacesSell on social media platforms and big online marketplaces
Multiple currenciesMultiple currencies
Automated sales tax calculation for 100 transactions a monthAutomated sales tax calculation for 500 transactions a month
Free professional logo with full commercial rights and social media files (with a yearly subscription or higher)
Free Events Calendar app for 1 year
Loyalty program (points, coupons, and discounts for returning customers) by Smile.io
Custom reports
Access to the premium features of Wix Stores, Wix Bookings, Wix Restaurants, Wix Hotels, Wix Video, and Wix Events

Wix Plan Comparison

Here’s a side-by-side Wix pricing plan comparison table:

PlanComboUnlimitedVIPBusiness BasicBusiness UnlimitedBusiness VIP
Custom DomainYesYesYesYesYesYes
Free Domain for 1 Year*YesYesYesYesYesYes
Free SSL CertificateYesYesYesYesYesYes
Free Web HostingYesYesYesYesYesYes
Unlimited BandwidthNo (2GB)YesYesYesYesYes
Unlimited Storage SpaceNo (3GB)No (10GB)No (35GB)No (20GB)No (35GB)No (50GB)
Displays Wix adsNoNoNoNoNoNo
Video Hours1/215510Unlimited
Visitor Analytics AppNoYesYesN/AN/AN/A
eCommerce FeaturesNoNoNoYesYesYes
Custom CheckoutNoNoNoYesYesYes
Abandoned Cart RecoveryNoNoNoYesYesYes
DropshippingNoNoNoNoYes (max. 250 products)Yes (unlimited products)

* With annual and multi-year subscriptions only.

How Can I Save Money on My Wix Subscription?

The Wix pricing plans aren’t exactly cheap, especially if you take into account all the hidden costs (for example, Wix doesn’t include a personalized Google Workspace mailbox in any of its premium plans). That’s precisely why you should consider the following three ways of saving money if you decide to create your website with this online builder:

Take Advantage of Wix Promotions

wix promotion discount

Wix offers great sales every couple of weeks or so. If you sign up for a free plan and visit the platform regularly, it’s highly likely that you’ll be able to purchase select Wix premium plans at 50% OFF.

Remember that these deals are valid only for the initial annual or 2-year subscription bought during a sale.

Buy a Unique Domain Name Elsewhere

Wix users can purchase a unique domain name directly from Wix. However, registering a domain with Wix is quite costly. You can save a significant amount of money if you buy the domain you want from another domain name registrar and then connect it to your Wix site (you’ll need a premium Wix plan for this).

Let’s compare Wix’s domain name prices with Namecheap’s offers for the same domain name: veganafternoondelights.com. Here’s how much you’ll have to pay if you buy it directly from Wix:

domain name

Here are Namecheap’s offers for the same domain:

namecheap domains

It’s important to keep in mind that Namecheap includes privacy protection in most of its offers, while Wix doesn’t. To avoid spam and unwanted solicitations with Wix, you’ll have to pay $9.90 a year.

This increases Wix’s total domain name price to $24.85 per year, which is $15.37 more than registering the domain name in question with Namecheap.

wix domain name privacy

Questions & Answers

Our Verdict ⭐

Wix’s premium plans aren’t the most affordable ones, especially given the fact they don’t include a personalized mailbox and only annual and multi-year subscriptions come with a 1-year free domain voucher.

Create a Stunning Website Easily with Wix

Experience the perfect blend of simplicity and power with Wix. Whether you're a beginner or a seasoned professional, Wix offers an intuitive, drag-and-drop editing tool, customizable features, and robust eCommerce capabilities. Transform your ideas into a stunning website with Wix.

But that doesn’t mean you shouldn’t give this website builder a try. Wix is still an amazing website-building solution for both individuals and businesses thanks to its ease of use, impressive website template collection, and built-in tools.

If you play it smart, you can save enough money to upgrade your business, marketing, and customer management tools and take your website to the next level. Plus, the 14-day free trial allows you to get acquainted with the platform and decide whether it suits your needs without wasting a single dollar.

About Author

Matt Ahlgren

Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.

WSR Team

The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.

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