Need inspiration for Shopify templates that drive sales and conversions. Here, we’ll explore the latest trends and essential features to help you find the perfect Shopify theme for your online store.
If you don’t know what Shopify (here’s my review) is, then I can only assume you’ve spent the past decade living on a desert island with no internet.
Shopify is huge. Over 4.5 million e-commerce websites have been created with Shopify. The platform is used in 175 countries and collectively generated over $75 billion in revenue in 2022.
Like I said. It’s big. Part of Shopify’s appeal is that the platform has made it super easy for anyone to create and set up an E-commerce store. Having used the platform myself and being of the non-techy variety, I can attest to its ease of use.
In fact, Shopify is actually a joy to use and requires no coding to deal with. Something I am always on board with.
To help you get started, Shopify offers themes to its users. These ready-to-go templates provide a fully-functioning e-commerce website with stunning color palettes, styles, and font sets.
In the Shopify Theme store, you can find a handful of free Shopify themes which are great for beginners, or you can splash out and purchase a premium theme. Paid themes typically come with a load more bells and whistles to make your store really stand out.
So how good are they? And which ones are best? I’ve gone through the lot to bring you (what I feel) are the best Shopify themes you can use right now.
Haven’t yet got yourself a Shopify store? Sign up for a free Shopify trial here.
Why Choose a Shopify Template?
As the leading e-commerce platform provider, it’s safe to say that Shopify knows exactly what it’s doing when it comes to designing a website that showcases products and maximizes conversion rates.
The thing is, e-commerce stores are a lot of work. Often, you’re dealing with hundreds, if not thousands, of product pages, images, and more. Never mind setting up the checkouts and conversion tools.
And many folks don’t just have one Shopify store. Some people have a handful of stores, and if you’re an e-commerce superstar, you may have hundreds.
So instead of going to the painstaking trouble of creating a store from scratch, Shopify and third-party designers create templates or “themes,” as they’re better known, so you can have a stunning, sleek-looking store set up in mere moments.
I’m a big fan of time-saving, so templates are always my go-to whenever I’m setting up something new.
Let’s see how Shopify templates stack up. Without further ado, here are my favorite themes for 2024.
Best Arts and Crafts Shopify Template
- Template name: Craft
- Template author: Shopify
- Cost: Free
Craft is one of Shopify’s own themes and has been explicitly created for craftsmanship and selling handmade items by focusing strongly on product images.
With a flexible design and customization options, this theme allows you to showcase your creations and brand in an authentic style.
With minimal setup required, you can start using this theme right out of the box with no coding required.
What Does the Template Feature?
- Free updates
- Speed optimized
- Drag and drop sections and blocks
- Includes cart notes, in-store pick-ups, and quick buy options
- Seven marketing and conversion elements
- 12 merchandising elements including videos, image zoom, and image rollover
- Five product discovery elements including mega menu and product filtering
What I Love About This Shopify Template
If you’re looking for a simple, uncomplicated theme with a neutral color palette, then Craft is for you. I love how this has minimal fuss and emphasizes large product imagery to showcase products.
Each image has a nice zooming animation that draws you in and includes a large area on the homepage to place a product video.
The product listing pages feature an elegant layout making it simple for the user to choose and buy what they want.
Overall, for a free theme, this has everything you need to create a sleek-looking, professional store without having to change too much.
Keen to see how Craft suits your shop? Try it here (live demo). Browse all Shopify themes here.
Best Baby and Kids Shopify Template
- Template name: Boost (Spark style)
- Template author: Clean Canvas
- Cost: $300
Boost is a multi-purpose theme that comes in three different styles. Spark (featured here), Inspire, Flourish, and Bloom. Each has a different color palette and typography set to inspire a different mood.
Spark is particularly suited to baby and kids products thanks to its bright colors and friendly fonts. With feature-rich sections and immersive content, this theme is ideal for high-volume stores and editorial content.
What Does the Template Feature?
- Four different shop styles
- Unlimited free trial
- Free updates
- Speed optimized
- Quick setup with no coding required
- Drag and drop editing tool
- EU language translations
- Cart notes, in-store pickups, and quick buy cart options
- 13 marketing and conversion elements including a blog, store locator, and reviews
- 15 merchandising elements including color swatches, image hotspot, and sizing chart
- Seven product discovery elements including breadcrumbs, enhanced search, and sticky header
- Responsive customer support
What I Love About This Shopify Template
Premium themes need to be special to justify the cost, and this one certainly stands out.
While browsing the test site, I was immediately blown away by how fast and responsive this theme is. Everything loaded in less than a second, and the animations were super-smooth and looked really smart.
The cute font and bright teal palette are perfectly suited to a kids and baby site without appearing too childish for an adult to read, while the layout has a lot going on but is ultra-easy to navigate.
There’s plenty of space to showcase product videos, GIFs, and images, so you can let your visuals do the talking rather than overloading it with text.
The other styles feature different color palettes and font sets, making them more suited to other products and services, such as fashion or pet care.
Need to boost your shop’s look? Try it here (live demo). Browse all Shopify themes here.
Best Fashion Shopify Template
- Template name: District (District style)
- Template author: Style Hatch
- Cost: $220
District is a Shopify theme developed specifically for drop shippers. It features three different styles, District, Energy, and Coast, all with their own color palettes and font sets.
District relies on visual storytelling to allow you to sell your products and is also perfectly suitable for high-volume stores.
What Does the Template Feature?
- Unlimited free trial
- Free updates
- Speed optimized
- Edit with drag and drop blocks and sections
- Designed for drop shippers and high-volume stores
- EU language translations
- Four cart and checkout elements including sticky cart and quick buy
- Ten marketing and conversion elements including promo popups and banners
- Ten merchandising elements including color swatches and lookbooks
- Six product discovery elements including product filtering and sorting
What I Love About This Shopify Template
District is effortlessly cool and has an attractive layout and color scheme to get your shop off the ground and in front of people’s eyes. Geared toward drop shippers, the theme has plenty of sales aids, such as frequent popups and banners designed to convert those leads into sales.
I particularly like the huge homepage video element and clickable lookbook that allows customers to instantly understand what your brand is about. Along with featured product sections and a blog, this theme allows you to go to town and set the scene for your products.
While District is a light style, you can choose the Energy style for a dark theme or opt for Coast, which gives you bright and sunny vibes.
Want your website to be as cool as District? Try it here (live demo). Browse all Shopify themes here.
Best Restaurants Shopify Template
- Template name: Crave
- Template author: Shopify
- Cost: Free
Crave is a free theme that features a bright and vibrant design along with elements designed for shoppers on the go. It’s ideal for restaurants that sell products or for Asian food suppliers.
The theme provides a quick setup and relies heavily on images to get your story across. Customizable and optimized for speed, Crave is a great option for anyone selling food-based products.
What Does the Template Feature?
- Playful and vibrant design
- Free updates
- Speed optimized
- Drag and drop editing tool
- Minimal editing needed to launch
- Three dynamic cart and checkout options including quick buy
- Seven marketing and conversion elements including FAQ and cross-selling
- 12 merchandising elements including high-res images and videos
- Five product discovery elements including sticky header and enhanced search
What I Love About This Shopify Template
I love a bright and vibrant-colored website, and Crave fits that description to the letter. This definitely geared toward Asian food and ingredients, as the typography and the color palette are Asian-inspired.
Additionally, you’ve got a handful of Thai recipes already loaded in the blog with gorgeous matching images if you cater to a different cuisine. Then you can easily change these elements to match what you are selling more closely.
This theme looks especially appealing on a mobile device which is crucial because it’s designed for on-the-go shoppers. I must say, the colors really jump out at you from the screen and make you want to sample the food.
Craving to try Crave for yourself? Try it here (live demo). Browse all Shopify themes here.
Best Health and Beauty Shopify Template
- Template name: Stiletto (Organic style)
- Template author: Fluorescent Design Inc.
- Cost: $300
Stiletto is a luxury theme aimed at high-volume stores, editorial content, and those that want to focus on visual storytelling.
The Organic style is perfect for health and beauty stores; however, you can also opt for Chic, Vogue, and Craft, each with a differing look and feel that sets the scene for the type of product you plan to sell.
What Does the Template Feature?
- Unlimited free trial
- Free updates
- Speed optimized
- For style options available
- Automatic EU language translation
- Six cart and checkout options including slide-out cart and pre-order
- 20 marketing and conversion tools including an age verifier, countdown timer, and trust badges
- 17 merchandising elements including before/after image slider, animations, and image hotspot
- Nine product discovery elements including collection page navigation and back-to-top button
- Enhanced conversion features
- Fully customizable using the drag-and-drop builder
What I Love About This Shopify Template
What grabbed my attention for this template was the sheer number of conversion tools that you get for the price. You’ve got twenty different elements that you can use, including countdown timers which are excellent for sales events. You’ve also got a range of popups and banners, plus product badges such as “bestseller” that help build trust and authority.
The overall design is sleek and intuitive, with earthy tones and images. The image animations on this template are particularly excellent, and many of the images transform into alternative images when you hover your mouse over them.
The product pages are well thought out and contain an upsell feature where you can add products that pair well with the one in question.
Ultimately, this theme is a complete sales package and well worth the cost.
Hot-step over to Stiletto and see what it offers. Try it here (live demo). Browse all Shopify themes here.
Best Home Décor Shopify Template
- Template name: Habitat (Default style)
- Template author: Fuel Themes
- Cost: $300
Habitat is a theme suitable for all types of sellers thanks to its four different style presets; Default, Marble, Sportiv, and Merino. Default and Merino have been set up specifically for home décor and furniture and therefore provide the ideal template for this business niche.
With 26 customizable sections, this theme can handle high-volume sales in a visually appealing manner.
What Does the Template Feature?
- Unlimited free trial
- Free updates
- Speed optimized
- Suitable for all merchants
- Product quick view
- Good for physical store websites
- Four cart and checkout elements including cart notes and slide-out cart
- 11 marketing and conversion tools including cross-selling and promo tiles
- 14 merchandising elements including image rollover and usage information
- Seven product discover elements including sticky header and recommended products
- Four style options available
What I Love About This Shopify Template
With a name like Habitat, how could this template no be good for home décor? And with the range of style options, you can find the mood and tone perfect for the type of home decor you sell.
My personal favorite style is Default, as it has a neutral yet warm palette that I feel will go with a good majority of products. I also really like the conversion tools, especially the featured product section on the homepage. It’s a great way to showcase items that you’re keen to sell quickly.
The scrolling banner is also a nice touch and quickly grabs your attention to provide important information, and finally, the image frames are an interesting shape, breaking from the same-old boring square into something contemporary and eye-catching.
Want to move your shop into a new Habitat? Try it here (live demo). Browse all Shopify themes here.
Best Accessories Shopify Template
- Template name: Dawn
- Template author: Shopify
- Cost: Free
Dawn is currently Shopify’s most popular theme. It’s chic and minimalist, with simple fonts and clear imagery. For a free theme, it’s got a good number of customization options while providing everything required for a quick setup.
The large media sections place your products center stage and do all the talking while providing enough space to describe what you are selling without compromising on the minimalist design.
What Does the Template Feature?
- Most popular Shopify theme
- Free updates
- Speed optimized
- Three cart and checkout options including quick buy and cart notes
- Eight marketing and conversion tools including cross-selling and promo banners
- 12 merchandising options including lookbooks and image galleries
- Five product discovery options including mega menu and enhanced search
What I Love About This Shopify Template
There’s a reason that Dawn is Shopify’s most popular template, and that reason lies in its simplicity. This is a no-fuss, no-frills option that still provides a stunning layout and superb-functioning storefront.
Dawn chooses to focus its efforts on providing large and crisp images so you can effortlessly showcase your products. The theme is perfect for selling jewelry or accessories, but in reality, this template can serve just about any product niche just as effectively.
Overall, Dawn is a winning design for anyone new to E-commerce and who doesn’t want to splash out on one of the more fancy paid designs.
It’s the Dawn of a new era! Try it here (live demo). Browse all Shopify themes here.
Best Outdoor and Adventure Shopify Template
- Template name: Pursuit
- Template author: Mile High Themes
- Cost: $300
Pursuit is an all-around outdoorsy theme with three styles; Aspen, Tail, and Telluride, each suited to outdoor and adventure products.
This popular theme has received excellent reviews thanks to its enhanced navigation and search features and money-saving tools such as filtering, swatches, and upsells.
What Does the Template Feature?
- Unlimited free trial
- Free updates
- Speed optimized
- Automatic EU language translation
- Six cart and checkout options including pre-order and sticky cart
- 19 marketing and conversion tools including back-in-stock alerts and customizable contact form
- 16 merchandising options including color swatches and image hotspot
- Eight product discovery elements including back-to-top button and infinite scroll
- Three style options all suited for outdoor products
What I Love About This Shopify Template
Most premium Shopify themes come with several styles but only one style is suitable for the product in question. However, Pursuit is devoted to the great outdoors and dedicates all its styles to outdoor and adventure products.
The stylish typography is clean and reads well, while large imagery showcases products. I especially like the homepage product sections and included countdown timers for added “buy now” urgency.
The theme works like a dream with smooth scrolling and subtle page and image animations.
The product pages feature a “you may also like” section to encourage upsells, and the frequent popup encourages shoppers to grab a discount. In fact, you get a whole load of marketing and conversion tools, making it well worth the $300 price tag.
Want to explore Pursuit in detail? Try it here (live demo). Browse all Shopify themes here.
Best Pet Supplies Shopify Template
- Template name: Minion
- Template author: Softali
- Cost: $250
Minion has been designed specifically for the pet industry and features five different styles; Vertical, Classic, Tiles, Red, and White. The theme offers three different types of navigation while being perfectly optimized for mobile browsing.
The theme is 100% customizable with 24 different sections and is ideal for high-volume stores or drop shippers.
What Does the Template Feature?
- Unlimited free trial
- Free updates
- Speed optimized
- Drag and drop editing tool
- EU language translations
- Five cart and checkout options including cart notes and slide-out cart
- 17 marketing and conversion tools including promo banners and cross-selling
- 14 merchandising elements including product videos and slideshow
- Eight product discovery options including breadcrumbs and recently viewed
- Five different style options
- Three types of navigation
- Fully mobile optimized
What I Love About This Shopify Template
It’s impossible not to like a template called “Minion,” and just like the characters, the theme features a prominent yellow palette coupled with a friendly font style. If the bright palette is not for you, choose one of the other four styles.
This theme appears to have encapsulated the joy of pet ownership into a Shopify theme, and it’s a pleasure to navigate. And I love the choice of layouts. Each one is impactful but keeps the same playful vibe.
Scrolling through the site is intuitive, and I especially enjoy the popout purchase page that you get when you click on a product image. Conversion tools are in full swing here with stock amount alerts, sales banners, and more.
Want to get your paws on Minion? Try it here (live demo). Browse all Shopify themes here.
Best Sports Shopify Template
- Template name: Ride
- Template author: Shopify
- Cost: Free
This effortlessly cool design is geared towards the sports industry and features a dark background with a striking neon color palette for its page elements.
The template features asymmetrical layouts to provide a unique and interesting look while providing enough customization options to make your shop look exactly how you want it to.
What Does the Template Feature?
- Free updates
- Speed optimized
- Drag and drop editing tool
- Optimized for long-form text
- Quick setup enabled
- Three Cart and checkout options including quick buy
- Eight marketing and conversion tools including blogs and cross-selling
- 11 merchandising options including slideshow and image rollover
- Six product discovery elements including mega menu and enhanced search
What I Love About This Shopify Template
This theme perfectly encapsulates a sporty look and feel thanks to the bold contrast of neon on black. Despite having such a dark background, the text remains perfectly legible with its easy-to-read sans-serif font.
The layout is clear, and while each section is static, the images and text are well-placed and eye-catching. For a free theme, the customization options are there but on a limited basis. Rather than relying on fancy animations, the theme stands out for its colors and element placement.
There are image animations, however, and these add a nice touch of variety. The simplicity of the theme means you get a fast and responsive website that allows users to browse and find what they want easily.
Want to take this theme for a ride? Try it here (live demo). Browse all Shopify themes here.
Best Automotive Shopify Template
- Template name: Momentum (Fuel style)
- Template author: Eight Themes
- Cost: $350
Momentum comes in two different styles – Fuel and Wake. Fuel, as you can probably guess, is geared toward the automotive industry, while Wake is designed for surf/water-based stores.
The theme has been built to cope with high-volume sales and drop shippers and has an excellent choice of customization options. Momentum is optimized to help you display detailed and complex product information in a clear way and is A11y compliant.
What Does the Template Feature?
- Unlimited free trial
- Free updates
- Speed optimized
- A11y compliant
- Mobile optimized and SEO-focused
- 11 layout templates
- Two style options
- Four cart and checkout options including sticky cart and in-store pickups
- 13 marketing and conversion elements including product badges and reviews
- 14 merchandising tools including animations and product options
- Six product discovery elements including collection page navigation and sticky header
- Fast and friendly support
What I Love About This Shopify Template
The price of this theme is justified due to the sheer number of layout options you have. Plus, the store has already been SEO optimized, so you have to spend less time working on this aspect.
A11y compliant means the site has been optimized for accessibility so anyone can read or understand how to navigate your store, which means you’re not cutting out a valuable demographic by only making your site available for people without disabilities.
Automotive parts tend to have a lot of specs and details, and I like how this theme has thoughtfully provided a clear layout for a large amount of information. And the striking black and yellow color palette makes the products jump off the page in style.
Are you ready to take Momentum for a test drive? Try it here (live demo). Browse all Shopify themes here.
Best Electronics Shopify Template
- Template name: Warehouse (Metal style)
- Template author: Maestrooo
- Cost: $320
Warehouse is a theme that comes in three styles – Metal, Wood, and Fabric. Metal is set up for an electronics store and has been optimized for performance using quality code.
The template has been created for high-volume sales and drop shippers that hold frequent sales and deals. With plenty of marketing tools at your fingertips, you can easily create a high-converting site.
What Does the Template Feature?
- Unlimited free trial
- Free updates
- Speed optimized
- EU language translations
- Designed for high-volume stores that hold frequent time-based sales
- Three different styles
- Five cart and checkout options including gift-wrapping and in-store pickups
- 14 marketing and conversion tools including in-menu promos and stock counters
- 11 merchandising options including color swatches and usage information
- Seven product discovery options including recently viewed and sticky header
What I Love About This Shopify Template
This template is interesting because it has been designed to support shops that hold frequent or flash sales. Therefore you have a bunch of tools to support this. Interestingly, it is also the first template I have seen with an option to include gift wrapping (a nice way to earn a bit of extra revenue).
The theme itself is professional-looking with a clear layout despite being designed to support a high volume of products. The product sections are intuitive, with rollover animations and interactions included in the images.
Navigating the site is quick, and the loading speeds are incredibly fast. The product badges instantly tell the customer what monetary amount they’re saving and indicate how many of each item is left in stock, which helps urge the sale.
Overall, if you’re stacking products high and selling them cheap, this is definitely a template worth considering.
Keen to explore Warehouse? Try it here (live demo). Browse all Shopify themes here.
Frequently Asked Questions
Summary – Best Shopify Templates & Designs
You’re not short on choice when it comes to Shopify templates, and I am happy there is a decent selection of free templates as well as premium paid versions.
Summary: Here are all my favorite themes in the following categories:
| Template | For | Cost |
| Craft | Arts and crafts | Free |
| Boost (spark style) | Baby and kids | $300 |
| District | Fashion | $220 |
| Crave | Restaurants | Free |
| Stiletto | Health and beauty | $300 |
| Habitat | Home décor | $300 |
| Dawn | Accessories | Free |
| Pursuit | Outdoor and adventure | $300 |
| Minion | Pet supplies | $250 |
| Ride | Sports | Free |
| Momentum | Automotive | $350 |
| Warehouse | Electronics | $320 |
While this article has focused on themes available from Shopify itself, don’t forget there are plenty of third-party theme creators that offer them for sale in places like ThemeForest. Just ensure they are fully compatible with Shopify (check the reviews to make sure) before you purchase.
No matter your product niche, there’s bound to be a theme available that fits the bill perfectly and will save you valuable time and effort when setting up your shop.
Are you brand new to Shopify but want to use it? You can get started with the platform for free here. Heck, if MrBeast endorses it, then it must be good, right?!
Remember:
- Learn what the true cost is of starting a Shopify store.
- Find out how you can check if a site is using Shopify.
- Keep the design of your Shopify store simple.
- Your store should have a lot of high-quality photos of your products taken from different angles.
- Don’t forget to tell your visitors as much information about your products as possible.
- Go for a little bit of boldness in color or fonts if your products might benefit from it, but remember that in some cases, less is more.
- Put effort into creating a great Shopify about us page and contact us page.
- Read my detailed Shopify review here or have a look at some of the best Shopify alternatives out there
