Top Alternatives to Etsy for Building Profitable Stores

in Comparisons, Website Builders

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Etsy has revolutionized eCommerce for buyers and sellers of vintage and handmade crafts and supplies. Etsy is great for sellers of vintage and handmade goods but if you aren’t a fan of Etsy’s marketplace and fees, then here are good Etsy alternatives ⇣ to choose from to start selling online.

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Etsy is the leading marketplace for crafters, artists, and collectors to sell handmade creations, vintage goods, and both handmade and non-handmade crafting supplies.

Quick summary:

  • Best overall: Shopify is the leading all-in-one e-commerce platform that lets you sell online. Shopify is cheap, feature-rich, comes with unlimited products and file storage, and comes with a huge selection of themes.
  • Runner-up, Best Overall: Squarespace is a drag-and-drop website builder and e-commerce platform with great-looking templates and drag-and-drop design tools. Also with Squarespace, you can import your Etsy products and sell them through Squarespace.
  • The cheapest alternative to Etsy: Wix is a drag-and-drop website builder with excellent e-commerce capabilities and user-friendly templates that make it easy to build an online shop. Also with Wix, you can use their Etsy app and easily integrate your Etsy shop with your Wix site.

Reddit is a great place to learn more about Etsy. Here are a few Reddit posts that I think you’ll find interesting. Check them out and join the discussion!

Since 2005, Etsy has been a dedicated global, online marketplace community for the sale of vintage and handmade crafts. For the creative or vintage market owner who has never stepped into the world of e-commerce and is looking to be plugged into a niche market, Etsy is a surefire way to jumpstart an e-business.

Not only can you sell your products, but you can also connect with millions of other artisans and vendors to scope out competitor prices, support other vendors, and take advantage of a large amount of daily web traffic the site receives.

If Etsy is not for you, then perhaps one of these other eCommerce Etsy competitors, similar to Etsy, would work better for your needs. Fortunately, all of the following are still very crafter-friendly and will assist in the expansion of your business should you choose to go in a different direction.


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Top Etsy Alternatives in 2024

Here’s my rundown of the best sites like Etsy for selling vintage and handmade crafts:

1. Shopify

shopify homepage

Shopify is for online businesses, both big and small, no matter what you’re selling. It is an easy-to-use and one of the popular Etsy alternatives for selling online. Shopify offers multiple themes to choose from, Buy Buttons that can be embedded into other websites, like WordPress, and a number of add-ons that can be downloaded to further customize your store.

Pros and cons


  • You don’t need to be tech-savvy to manage your store
  • Wide selection of storefront themes
  • App store
  • 24/7 support
  • Marketing tools & SEO
  • List unlimited products
  • Free SSL certificate
  • See my Shopify review for more information


  • Only 10 free themes are available
  • Gets a little pricy, with Shopify pricing plans starting from $29/month.
  • Limited customization

Why Shopify is Better Than Etsy

When it comes to an all-inclusive e-commerce platform, Shopify is better and a more convenient solution. You are not limited to just handmade or vintage items, you can sell digital products, event tickets, lessons and workshops, memberships, and even take donations.

Overall, Shopify isn’t as restrictive as Etsy in terms of product sales and site ownership (you can use your own custom domain name). You also don’t have to deal with the massive competition that comes with a marketplace community like Etsy.

Summary: Shopify is the world’s leading e-commerce platform known for its comprehensive features, scalability, and ease of use. It provides an extensive array of themes, apps, and integrations, making it an ideal choice for businesses of all sizes looking to build, customize, and manage their online stores.

2. Squarespace

squarespace homepage

Squarespace is a website builder complete with top-notch, stylish, and sleek mobile responsive themes. Its e-commerce platform allows you to sell unlimited products of any kind, automatically manage your inventory, and customize your store’s appearance.

Pros and cons


  • Great selection of themes, both free and paid
  • Minimal fees and affordable plans
  • Unlimited listings
  • Can accept donations
  • Analytics tools
  • Professional features and tools
  • See my Squarespace review for more pros


  • No built-in audience
  • Self-advertised and promoted

Why Squarespace is Better Than Etsy

In terms of themes and beauty, Squarespace beats Etsy. The changes users may make on the Squarespace themes are pretty much limited to colors, typeface, and some layouts, but they are so well-designed that there is little need to go through a major customization process.

For $23/month, the Business plan will allow you to create a fully integrable e-commerce site. Even better, if you upgrade to one of the two top plans, you will not be charged the 3% transaction fee.

Summary: Squarespace is a website builder with robust e-commerce capabilities, focusing on clean design and user-friendly interfaces. With a range of built-in templates, inventory management tools, and marketing features, Squarespace is an excellent choice for small businesses and creatives looking to establish an online presence.

3. Wix

wix homepage

Another user-friendly drag-and-drop website builder Wix, holds the promise of easy website building for the user who knows nothing about web design. It will even generate a webpage layout for you just by answering a few questions. However, more than that, it allows you to grow your business without having to give up Etsy entirely.

Pros and Cons


  • Wix drag-and-drop editor
  • Artificial Design Intelligence
  • Independent App Market
  • Email Lists
  • Fully integrates with Etsy
  • The basic plan includes a free domain for one year
  • See my Wix review for more features


  • Once you choose a template, you cannot change it without changing your website’s content
  • A bit pricier than other commerce options

Why Wix is Better Than Etsy

In this case, it’s not a matter of what makes Wix better than Etsy, but rather why you should create a Wix site in addition to Etsy. Because Wix understands Etsy’s success as a marketplace community, it doesn’t want its users to have to give up those benefits.

Simply download the Wix Etsy App and you can connect to your Etsy store instantly. Combined with Wix’s email list creator app, you can better connect to your Etsy customers and not have to give up all that built-in traffic.

Summary: Wix is a versatile website builder that also offers e-commerce functionality. With its intuitive drag-and-drop editor, customizable templates, and various sales and marketing tools, Wix is well-suited for entrepreneurs and small businesses seeking an easy-to-use platform to create and manage their online stores.

4. SquareUp (Square eCommerce)

squareup homepage

You may know Square as the payment platform that brought in-store transactions into the future, with tablet credit card swipes and smartphone attachments. However, Square is capable of much more, including an online store. SquareUp is free to use and comes with unlimited listings, you only pay a transaction fee plus $0.30 when you make a sale.

Pros and cons


  • Free online store
  • Zero monthly fees
  • Instagram, Pinterest, Square POS integrations
  • SEO
  • In-store pick-up option
  • Inventory Management
  • Coupons and Gift Cards
  • Contact Forms


  • Not ideal for larger businesses
  • Poor customer support
  • Add-ons can get expensive

Why SquareUp is Better Than Etsy

If you are a small business who handles a lot of in-person sales, switch to Square! Etsy comes with its own mobile app, but Square is online e-commerce, POS, and an inventory management system all in one.

It also allows users to bounce between online and physical transactions with ease, making it great for the DIY crafter who makes frequent appearances at vendor events. It’s also good for the seller who needs an efficient, bare-bones solution who doesn’t prioritize store design customization.

Summary: SquareUp (Square eCommerce) is an e-commerce platform that seamlessly integrates with Square’s point-of-sale system, providing a unified solution for both online and in-person sales. Its simple setup, inventory management, and payment processing capabilities make it an attractive option for small retailers and service providers.

5. Storenvy

storenvy homepage

Like Etsy, Storenvy is a social marketplace for independent sellers to sell art, crafts, and housewares. It also allows for the sale of health and beauty, tech, and other specialized products. This global e-commerce outlet may allow manufactured goods, but it still provides a space for shoppers to find unique items and connect with small-business sellers. Sellers may also customize their storefront and use their own domain name.

Pros and cons


  • Promotes and supports the sales of unique, handcrafted items
  • Sellers can send discounts to interested customers
  • No monthly or listing fees
  • Analytics Tools
  • Customizable storefront using CSS templates
  • Item variation
  • Cart Abandonments


  • Individual crafters do “compete” against manufactured goods
  • Commission fees are higher than other e-commerce platforms at 10%
  • Minimal customer support

Why Storenvy is Better Than Etsy

What separates Storenvy from Etsy is that Storenvy will allow your store to grow as much as you want and need it to grow. Should your business take off and start manufacturing items, you won’t have to worry about not fitting into the strict handmade category Etsy requires.

Summary: Storenvy is a unique e-commerce platform that combines an online store builder with a social marketplace, allowing merchants to sell their products through their own customizable stores and a shared marketplace. This hybrid approach appeals to independent artists, designers, and small businesses looking to expand their reach and visibility.

6. Amazon Handmade

amazon hadmade homepage

Good, ol’ Amazon. It seems to be taking over the e-commerce world in any way it can! In this case, however, it’s helping artisans take over the e-commerce world in any way they can. Amazon Handmade is an artisan-only e-commerce community and platform. Though its commission fee is higher than most, it does not charge anything to sign up, create a store, or list products.

Pros and cons


  • The professional selling plan fee is waived for Handmade artisans
  • Wide variety of categories artisans can sell under
  • Huge customer base
  • Friendly seller customer service


  • No digital downloads or digital product sales
  • 15% referral fee plus shipping costs
  • Payment is not reflected in the seller’s account until the item is shipped
  • Limited analytics

Why Amazon Handmade is Better Than Etsy

Make the switch to Amazon Handmade if you find that you’re ready to graduate from Etsy or make enough sales to justify adding another sales outlet. Unless you already have a pre-established and successful online business, I wouldn’t recommend using Amazon Handmade right away. It is not for beginners.

However, if you are ready for more visibility, switching to Amazon Handmade from Etsy is the difference between 40 million buyers to 103 million Amazon Prime subscribers. And you thought Etsy had a lot of traffic!

Summary: Amazon Handmade is a niche e-commerce platform dedicated to handcrafted and artisanal products, enabling artisans to sell their creations within the larger Amazon marketplace. With access to Amazon’s massive customer base and fulfillment services, Amazon Handmade is a powerful choice for crafters looking to grow their businesses.

7. WooCommerce

woocommerce homepage

WooCommerce, developed by WordPress, is a reliable name in e-commerce and one of the most integrative and customizable platforms with which to sell your products. The difference between WooCommerce and the other options on this list is that WooCommerce is an e-commerce plugin. With WooCommerce, you can build an entire online store, independently owned by you, and follow your rules.

Pros and cons


  • You make the rules for your store
  • No extra transaction fees
  • List any type of product
  • Large selection of add-ons and extensions
  • Import Etsy listings
  • Includes WordPress blogging software
  • Integrates easily with MailChimp, Google Analytics, Facebook, etc.


  • A lot of updates
  • Plugins can weigh down performance
  • You need a hosting provider

Why WooCommerce is Better Than Etsy

If you want to start selling your product and already maintain a WordPress or other website through a hosting service like Bluehost, downloading the free version of WooCommerce is an easy way to get started.

Although at some point you may want to consider upgrading to a more professional plan, the free version will save you from having to rebuild an online community and the extra transaction fees implemented by third-party platforms. WooCommerce also gives you complete control over your online store.

Summary: WooCommerce is a popular, open-source e-commerce plugin for WordPress, providing a highly customizable and flexible solution for online stores. With a wealth of available extensions, themes, and integrations, WooCommerce is perfect for businesses seeking a tailor-made e-commerce solution built on the familiar WordPress platform.

What is Etsy?

etsy homepage

Sellers on Etsy typically sell jewelry, artwork, pottery, and other handmade housewares. Sellers can also market a vintage store.

Etsy is straightforward to use and comes with a great number of benefits.

It only takes $0.20 for users to sign up to start selling their goods and provides educational support on how to build a successful business using Etsy.

To create your Etsy account, navigate to the bottom of the page and under Sell, select “Sell on Etsy.” Click on “Open Your Shop” and either register your email to open the shop or log in with Facebook, Google, or Apple. Once you’ve confirmed your email with Etsy, you can access your shop settings under the account menu and get to selling!

Etsy features

There are pros and cons to virtually everything out there and Etsy is no exception. If you are wary of Etsy, the following list may help confirm or debunk some of those hesitant feelings toward the platform. However, it should be noted that regardless of Etsy’s cons, it is the first choice for many creative vendors out there for a reason.

etsy features

Etsy pros

  • Encourages and supports the sales of homemade crafts, housewares, and vintage items.
  • Mobile application that allows you to both sell and manage from your phone.
  • Marketing online community.
  • Sellers can buy and print shipping labels at a discounted price.
  • Analytics tell you how you can better interact with customers.
  • Easy-to-use interface and quick website setup.
  • Signing up for Etsy Plus ($10/month) can get you the following benefits:
    • Shop customization
    • Custom shop URL at 50% off
    • Alert customers to refilled stock
    • Listing and advertising credits

The online marketplace also manages a Journal and Editors’ Picklist in order to showcase trends and ideas the Etsy team has discovered. This means that not only are curious customers looking at products, but team members of Etsy are as well. One of the biggest pros of Etsy is that you do not have to look for customers. Millions of people shop on Etsy regularly, and being part of those search results goes a long way for your business.

Etsy cons

  • Many sellers mean bigger competition.
  • You can only sell handmade and vintage items or craft supplies.
  • House Rules: Sellers must follow Etsy’s rules and policies to a tee.
  • Etsy does not integrate very well with email list services like MailChimp and there is no option for sellers to sign up for a newsletter from your store.
  • The basic plan does not allow you to use your own URL.

Etsy fees

Etsy comes with a list of fees, which is one of the main reasons people make the switch from Etsy to another platform. Whether you consider this money well-spent or not, it is still money spent, which lands it on the con list.

etsy fees
  • Listing Fee: $0.20 for each listing, regardless of the sale. After 4 months, it will automatically renew the listing, charging you the fee again.
  • Transaction Fee: 6.5% transaction fee. Etsy will charge you 6.5% of the total sale price.
  • Etsy Ad fees. If you want to advertise on Etsy, you must pay.
  • Offsite Ad fees. If you advertise through Etsy on one of their partner’s websites and someone clicks the ad and purchases your product within 30 days of that click, you will be charged a fee of either 12% or 15% depending on your yearly sales history.
  • In-Person Selling Fees. If you sell an item through Square, whether you sync your products or not, you will be charged a $0.20 listing fee.
  • Etsy Payments. If you choose to do transactions using Etsy Payments, you will be subject to a fee determined by where your bank account is.
  • Pattern. The pattern allows users to create a customizable website. After a 30-day free trial, you will be charged $15/month.
  • Currency Conversion Fee. If you decide to list a product in a different currency than your default one, you will be charged a 2.5% currency conversion fee.

If you do not pay your fees or take steps towards fee avoidance, it can mean trouble for you and your store.

Questions & Answers

Our Verdict ⭐

There is nothing wrong with selling on Etsy. Far from it. It is a reliable service with a lot of traffic and a fabulous marketplace. Yet there may come a time when you feel it is time to expand your ecommerce store. When this happens, look at the options on this list that are online stores like Etsy.

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For overall flexibility, choose Shopify. Squarespace can give you professional storefront customization while Wix offers great supplemental storefront and beginner support. (Check out this Wix vs Squarespace comparison).

SquareUp offers fewer fees and better in-person transactions and Storenvy features flexible store growth from handmade to manufactured items. Amazon Handmade provides a professional-level marketplace and web traffic upgrade. And if you want total online store control, check out WooCommerce.

All of these choices are fantastic alternatives to Etsy, just make sure you are looking for the best fit for your online store.


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Our Review Methodology

When we review e-commerce tools we look at several key aspects. We assess the intuitiveness of the tool, its feature set, the speed of website creation, and other factors. The primary consideration is the ease of use for individuals new to website setup. In our testing, our evaluation is based on these criteria:

  1. Customization: Does the builder allow you to modify template designs or incorporate your own coding?
  2. User-Friendliness: Are the navigation and tools, such as the drag-and-drop editor, easy to use?
  3. Value for Money: Is there an option for a free plan or trial? Do paid plans offer features that justify the cost?
  4. Security: How does the builder protect your website and data about you and your customers?
  5. Templates: Are the templates of high quality, contemporary, and varied?
  6. Support: Is assistance readily available, either through human interaction, AI chatbots, or informational resources?

Learn more about our review methodology here.

About Author

Matt Ahlgren

Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.

WSR Team

The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.

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