Should You Choose Bluehost Choice Plus? Review of Features, Pricing & Performance

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Looking for a reliable and feature-rich web hosting solution? This Bluehost Choice Plus Review has got you covered. In this post, I’ll provide an in-depth analysis of this popular plan, highlighting its benefits and drawbacks to help you make an informed decision.

In my review of Bluehost, I have covered the key features and pros and cons of this beginner-friendly web hosting service. Here I will zoom in on their Choice Plus plan.

It’s a plan that is on the higher end of the pricing scale and therefore offers some extra goodies that the more serious website creator may be interested in. But, and it is a big but, Bluehost is known for its price hikes once the rather attractive promotional period has expired. 

Are these extra features enough to make you swallow the cost and continue with the Choice Plus plan? That’s what I’m here to find out.

TL;DR: the Bluehost Choice Plus plan has a good range of features and generous plan limits. However, users may want to eventually change providers as its standard rates are expensive compared with competitors, and some features stop after 12 months.

Reddit is a great place to learn more about Bluehost. Here are a few Reddit posts that I think you’ll find interesting. Check them out and join the discussion!

What is the Bluehost Choice Plus Plan?

What is the Bluehost Choice Plus plan

Bluehost is a web hosting company that specializes in several different types of web hosting. It is owned by Newfold Digital Inc. (formerly Endurance International Group) and was initially established in 2003.

The platform can provide you with hosting solutions for online stores, WordPress, WooCommerce, and standard shared hosting, along with VPS and dedicated hosting for large organizations and corporate websites.

The Choice Plus plan is part of the shared hosting options and is a higher-tier plan with premium features.

Choice Plus Plan Features

bluehost choice plus plan features

Out of Bluehost’s four shared hosting plans, its Choice Plus plan is the second most expensive. That also means it’s got the second-highest number of features and limits. Here they are at a glance:

  • Free domain for the first year
  • Host an unlimited number of websites
  • Up to 200k visits per month and 40 GB worth of storage
  • Free website migration and staging
  • SEO tools like Yoast SEO
  • Email marketing included
  • Enhanced security, including daily backups (first year only) and domain privacy
  • Multi-site management
  • Automatic security updates
  • Performance analytics
  • WordPress plugin management
  • Free SSL certificate and Cloudflare CDN enabled
  • Client invoicing
  • 24/7 chat support and office hours phone support (EST)
  • Access to premium WordPress website themes for free
  • Free $100 Google ads credits

Why Choose the Choice Plus Plan?

bluehost features

Here I’ve highlighted a few things that stand out to me on the Choice Plus plan.

More Generous Limits

more generous limits on Choice Plus

Since we’re on a higher-tier plan here, it makes sense that the plan limits would be more generous. And they certainly do jump up from the previous plan.

For example, the Plus plan offers a 50k visitor limit, whereas the Choice Plus plan shoots straight up to 200k visits with nothing in between. Similarly, the amount of SSD storage is doubled to 40 GB SSD storage on Choice Plus.

Interestingly, the server performance remains standard – the same as the other lower-tier plans. You don’t get “high” performance unless you go one step further and upgrade to the Pro plan.

Enhanced Security

enhanced security on Choice Plus

All of Bluehost hosting plans offer malware scanning as standard, but on the Choice Plus plan, you do have a couple of nice extras. 

Firstly, you get full domain privacy. This protects your personal data in Whois records from being displayed to unauthorized persons. This means that nefarious individuals keen on identity theft won’t be able to nab and use yours.

Also, you get a daily website backup service included. But here’s the kicker. It’s only for the first year. After that, it’s unclear how often these backups occur, as it doesn’t say. 

However, I did some digging in Bluehost’s knowledge base, and it states they perform backups daily, weekly, or monthly. So one would assume it would drop to weekly or monthly after the first year.

Officially Endorsed by WordPress

endorsed by

WordPress – the undisputed king of websites – is a respected authority, so if it says something is good, well, then it must be good.

To be endorsed by WordPress is an accolade worth mentioning, and Bluehost is one of a select handful of hosting providers that WordPress officially recommends.

This means that it provides a reliable and stable hosting service where WordPress sites can happily sit and run smoothly and at optimum speeds. And who doesn’t like a smooth-running website?

Access to Pro Tools

pro tools on choice plus plan

Here’s where it gets good. The Choice Plus plan gives you access to a raft of goodies that the lower-tier plans don’t offer. 

First of all, you get multi-site management. This means you can manage all of your websites from the same control panel without having to log out of one thing to use another. Super convenient.

Secondly, the site will automatically scan for and perform any available updates. This ensures your sites are always running on the latest software versions, which helps prevent issues and site lag.

Thirdly, you get access to one-click staging. This allows you to create a clone of your website, allowing you to test out any changes or additions without damaging the original site. So if you manage to install something dodgy, it won’t have any effect on you whatsoever. You simply delete the cloned site and move on.

Lastly, you can view your sites’ performance analytics to see where they can be further optimized, manage your plugins from the control panel, and perform client invoicing too.

All-in-all, these are some neat tools that make the upgrade worthwhile.

Great Support

bluehost live chat support, phone support, and email support

Nothing is more painfully annoying than having an issue and being unable to reach someone to resolve it. Fortunately, Bluehost has 24/7 chat support, so you can get in touch whenever needed. 

Of course, I couldn’t resist testing it out. At the time, I was in a European time zone (I know… I’m such a jet setter!), and I only had to wait about five minutes for a response. 

I felt that was a pretty quick wait and also important because Bluehost’s phone service is limited to EST (eastern standard time) office hours, thus making it largely inconvenient for anywhere outside of the Americas.

Who Is the Choice Plus Plan For?

who is bluehost choice plus for

I’d say that the Choice Plus plan is a good option for anyone with low to medium hosting needs, particularly if they’re WordPress sites. Bluehost is fairly uncomplicated and easy to use, making it ideal for hosting newcomers too.

However, larger businesses or agencies may be disappointed with the lack of features on offer, particularly where daily backups are concerned.

I feel that anyone managing more than a couple of websites will get frustrated having to eventually perform manual backups each day.

Pros and Cons


  • Generous plan limits
  • Host unlimited websites
  • WordPress hosting with automatic WordPress installation
  • Use of the pro tools, including staging
  • Free domain for the first year (domain privacy protection can be added)
  • Unlimited email accounts
  • Access to the Bluehost website builder
  • Decently available customer support
  • Endorsed by
  • Automatic backups
  • Bluehost cPanel control panel


  • The price increases dramatically once the promotional period ends
  • No uptime guarantee
  • Daily backups only included for the first year
  • No dedicated IP address

Plans & Pricing

Bluehost has two contract options for its Choice Plus plan:

  • 12-month contract: From $5.45/month paid annually (Best Deal)
  • 36-month contract: From $7.45/month paid annually

Note: The Bluehost pricing page states that a 12-month contract costs From $5.45/month, paid annually. However, a popup appears when you click through to the payment page, giving you a better promotional rate of $4.95/month, along with free domain privacy.

As is common with hosting providers (including the Bluehost hosting plans), you get a low promotional rate for your first term. When contract renewal rolls around, the price jumps up. In Bluehost’s case, the normal cost is $19.99/month.

Try with confidence, as Bluehost provides a 30-day money-back guarantee with all its hosting plans.

Questions & Answers

Our Verdict

Overall, I don’t think the Bluehost Choice Plus plan is a bad option. It’s a known-to-be reliable service from a robust platform and trusted hosting provider. Your website will be safe on Bluehost’s servers.

However, I don’t think it’s one of the best Bluehost shared hosting plans, because the jump from the promotional rate to its standard rate is a little hard to swallow and disproportionate to competitor pricing, particularly when I don’t feel you’re getting anything special for the price.

I fear that while it’s a great choice during the promotional period, as soon as the price jumps, you’ll also be jumping ship to a cheaper platform.

If you’re keen to try Bluehost and make use of its promotional rate, you should sign up straightaway (remember you are covered by Bluehost’s 30-day money-back guarantee).

Recent Improvements & Updates

Bluehost constantly improves its hosting services with faster speeds, better security, and enhanced customer support. Here are just some of the recent improvements (last checked May 2024):

  • iPage is now partnered with Bluehost! This collaboration brings together two giants in the web hosting industry, combining their strengths to offer you an unparalleled service.
  • Launch of Bluehost Professional Email service. This new solution and Google Workspace are designed to elevate your business communications to new heights, enhancing your brand’s image and boosting customer confidence. 
  • Free WordPress Migration plugin for any WordPress user can be downloaded directly to a customer’s Bluehost cPanel or WordPress admin dashboard at no cost.
  • New Bluehost Control Panel that lets you manage your Bluehost servers and hosting services. Users can use both the new Account Manager and the old Bluerock control panel. Find out what the differences are here.
  • Launch of Bluehost WonderSuite, which consists of: 
    • WonderStart: A user-friendly and personalized onboarding experience that accelerates the website creation process.
    • WonderTheme: A versatile WordPress theme developed by YITH that empowers users to showcase their websites effectively.
    • WonderBlocks: A comprehensive library of block patterns and page templates enriched with images and suggested text.
    • WonderHelp: An AI-powered, actionable guide accompanying users throughout the WordPress site-building journey.
    • WonderCart: An eCommerce feature designed to empower entrepreneurs and maximize online sales. 
  • Now offering the advanced PHP 8.2 for improved performance.
  • Implementing LSPHP a handler to accelerate PHP script processing, enhancing website performance by optimizing PHP execution. 
  • Enabled OPCache a PHP extension that stores precompiled script bytecode in memory, reducing repeated compilation and resulting in faster PHP execution.

Reviewing Bluehost: Our Methodology

When we review web hosts, our evaluation is based on these criteria:

  1. Value for Money: What types of web hosting plans are on offer, and are they good value for money?
  2. User Friendliness: How user-friendly is the signup process, the onboarding, the dashboard? and so on.
  3. Customer Support: When we need help, how quickly can we get it, and is the support effective and helpful?
  4. Hosting Features: What unique features does the web host provide, and how do they stack up against competitors?
  5. Security: Are essential security measures like SSL certificates, DDoS protection, backup services, and malware/virus scans included?
  6. Speed and Uptime: Is the hosting service fast and reliable? What types of servers do they use, and how do they perform in tests?

For more details on our review process, click here.

About Author

Matt Ahlgren

Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.

WSR Team

The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.

Ibad Rehman

Ibad is a writer at Website Rating who specializes in the realm of web hosting and has previously worked at Cloudways and Convesio. His articles focus on educating readers about WordPress hosting and VPS, offering in-depth insights and analysis in these technical areas. His work is aimed at guiding users through the complexities of web hosting solutions.

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