Since its launch in 2010, Instagram has grown to be one of the most frequently used social media platforms today, used by approximately 1.3 billion people worldwide. Considering that it has such a vast community, it’s the perfect platform for any type of business or brand — no matter your niche, you’ll find your target audience without a doubt. Here is a list of the top 15 famous Instagrammers right now.
In the past decade, Instagram has completely transformed the world of social networks, particularly the influencer marketing business.
As the platform kept growing, influencer and celebrity partnerships expanded pretty quickly, making Instagram the most popular platform for celebrity collaborations and sponsorships.
If your budget allows it, collaborating with a famous celebrity on social media is the perfect way to reach millions of people with a single post. After all, no one can compete with a high-earning famous celebrity with a huge fanbase and the power to influence millions of individuals globally.
Speaking of earnings, let’s move on to the list of the top 15 famous Instagrammers in 2023 and see how much they earn.
TL;DR: Instagram is a popular social media platform used by more than 1.3 billion people around the world. It’s an excellent platform for influencer and celebrity collaborations and sponsorships. These are the top 15 famous Instagrammers in 2023.
The Top 15 Famous Instagrammers in 2023
Here’s our list of the top 15 famous Instagrammers in 2023.
Some already had thriving careers even before the rise of social media and have been internationally known celebrities for decades. Others have created their career and fortune through platforms such as TikTok and Instagram.
1. Cristiano Ronaldo
Known as one of the best professional footballers worldwide, Cristiano Ronaldo is not only thriving in his career — he’s also one of the most popular celebrities on Instagram! Right now, Cristiano is the captain of both Al-Nassr FC and the Portuguese national football team.
Currently, he has more than 540 million followers, and his fanbase is constantly growing. Most of his Instagram posts are about football, but from time to time, he shares images and videos of himself in his closest circle of friends and family.
So far, he has collaborated with many brands, such as Herbalife, Garena Free Fire, Clear Hair Care, PokerStars, Nike, etc. His continuous collaboration with Nike since 2003 has brought him more than 17 million euros annually.
Back in 2016, Christiano signed an official lifetime contract with Nike, making him the third athlete ever to sign this type of deal. The other two athletes who signed a lifetime deal with Nike are basketball players LeBron James and Michael Jordan.
Christiano Ronaldo estimated net worth: $500 million
2. Kylie Jenner
Since the launch of her vegan beauty brand Kylie Cosmetics, in 2014, Kylie Jenner has definitely risen to become one of the most popular and influential celebrities in the makeup and cosmetics industry.
Right now, this American model and reality TV star has more than 379 million followers on her personal Instagram page and posts creative content on a daily basis. Kylie also ranked first on Forbes’ list of youngest billionaires in 2019.
Kylie frequently shares her range of collaborations with high-end fashion and beauty houses on her Instagram account, such as Balmain, Schiaparelli, Thierry Mugler, etc.
Kylie Jenner estimated net worth: $750 million
3. Ariana Grande
Florida-born award-winning singer, songwriter, and actress Ariana Grande is another high-earning celebrity who is super popular on Instagram. She has more than 355 million followers, and her fanbase is constantly growing!
In 2021, Ariana founded her makeup brand called r.e.m.beauty, and she frequently posts about her brand’s products on Instagram. She’s also a brand ambassador for Ulta Beauty and has her own line of fragrances, which she posts on Instagram whenever there’s a new fragrance launch or promotion.
Ariana Grande estimated net worth: $240 million
4. Lionel Messi
One of the best football players worldwide, Argentinian-born athlete Leo Messi is another extremely popular celebrity on Instagram nowadays. Currently, he plays for Paris Saint-Germain and is the Argentinian national football team captain.
So far, he has more than 427 million followers on Instagram, where he frequently posts photos, videos, and reels about football and his family.
Messi also had several paid partnerships on Instagram with international brands such as Bitget, one the largest crypto businesses worldwide, as well as Gatorade, Socios, etc. Messi also uses his account to promote The Messi Store, his premium lifestyle fashion brand.
Lionel Messi estimated net worth: $600 million
5. Selena Gomez
From a Disney child star to one of the highest-earning celebrities worldwide, Selena Gomez is a Texas-born actress and singer with a large Instagram fanbase.
At the moment, Selena has more than 370 million followers on Instagram, and she has stayed among the top most followed celebrities on Instagram for years now!
In addition to being an actress and a singer, Selena has founded two brands — Rare Beauty, a makeup brand, and Wondermind, a business that strives to destigmatize mental health.
She frequently uses her personal Instagram account to advertise her brands and often posts images or videos to raise awareness about mental health.
Selena Gomez estimated net worth: $95 million
6. Dwayne Johnson (The Rock)
Dwayne Johnson, also known as The Rock, is a California-born actor and a former wrestler who is one of the most followed celebrities on Instagram. Currently, Dwayne has more than 360 million followers.
He is the owner of Teremana Tequila, a Mexican tequila distillery family business based in the Jalisco Highlands.
He often promotes the Mexican spirit on his Instagram account, where he also posts about his latest acting achievements and his clothing line known as Project Rock, co-created with Under Armour. His latest collaborations on Instagram are with ZOAenergy and XFL.
Dwayne Johnson (the Rock) estimated net worth: $800 Million
7. Kim Kardashian
Perhaps the first family member from the Kardashian Klan who rose to international fame after she appeared in the reality TV show Keeping Up With The Kardashians, Kim Kardashian is an entrepreneur, socialite, businessperson, and a mega-influencer on Instagram. Her follower count is over 340 million and is constantly growing.
Kim often uses her Instagram account to promote her underwear, shapewear, and loungewear brand SKIMS, as well as her skincare line SKKN by Kim.
In 2022, she co-created the private equity company SKKY partners with Jay Simmons, which is her latest business achievement. Sometimes, she promotes other brands on Instagram, such as Sugarbearhair, Stuart Weitzman, Balenciaga, etc.
Kim Kardashian estimated net worth: $1.4 billion
8. Justin Bieber
Known as one of the most famous pop singers globally, Canadian-born musician Justin Bieber rose to worldwide fame through YouTube in 2008. Nowadays, he is also one of the most famous celebrities on Instagram, with over 276 million followers.
Justin has a considerable influence among his Instagram followers since all his posts go viral and generate a lot of engagement. In the past, he made Instagram collaborations with brands such as Calvin Klein, H&M, Adidas Originals, Draw A Dot, etc.
He frequently shares pictures and videos of his life, his partner Hailey Bieber, and his latest music and travels, providing an intimate look into his world. Also, he often shares posts about his San Fernando Valley-based streetwear brand Drew House, which he co-founded with Ryan Good in 2018.
Justin Bieber estimated net worth: $300 million
9. Chiara Ferragni
With almost 29 million followers, Italian fashion influencer and designer Chiara Ferragni is one of the most popular content creators on Instagram. Chiara rose to prominence through her fashion and lifestyle blog, The Blonde Salad, launched in 2009.
Since then, she has become one of the world’s most influential fashion influencers and even launched a clothing and accessories brand.
Through her posts, Chiara influences fashion, makeup, and cosmetics trends and frequently partners with international brands to promote products and services to her large fanbase. Some of the brands she has worked with include Pantene, Chanel, Gucci, Dior, Louis Vuitton, etc.
Chiara Ferragni estimated net worth: $10 million
10. Huda Kattan
Iraqi-American beauty influencer Huda Kattan is a multimillionaire entrepreneur and founder of the Huda Beauty brand, with more than 50 million followers. In 2020, she also launched the skincare brand Wishful.
Huda first rose to prominence through makeup tutorials and beauty advice on social media and has since become one of the world’s most influential beauty influencers. She shares makeup tutorials, product reviews, and personal moments from her life on the Instagram of her beauty and skincare brands.
Through her Instagram images and videos, Huda influences makeup and cosmetics trends and frequently collaborates with brands to promote products and services to her followers. Some of the brands she has worked with in the past are Dior, Sephora, L’Oreal, and Maybelline.
Huda Kattan estimated net worth: $560 Million
11. Eleonora Pons
Eleonora Pons, also called Lele Pons, is a Venezuelan content creator and actress who became famous on the online platform Vine, an entertainment platform popular a decade ago.
In the last few years, Eleonora has become one of the most favored content creators and influencers on Instagram. At the time of writing, she has over 50 million followers.
Most of her Instagram posts are comedic videos, dance videos, and personal moments from her life. Her one-of-a-kind comedic style and relatable personality have helped her land a lot of collaborations with brands to promote products and services to her followers.
Some brands she collaborated with on Instagram are FashionNova, Buxom Cosmetics, Calvin Klein, and Flavr.
Eleonora Pons estimated net worth: $3 million
12. Addison Rae
Addison Rae is a Louisiana-born content creator, dancer, and actress who became famous by going viral on TikTok, where she has over 88 million followers. She’s also pretty popular on Instagram, with more than 39 million followers.
Due to her fame on social media, she landed acting roles in the blockbuster movie He’s All That and the upcoming movie Fashionista.
Addison frequently shares dance and creative lifestyle videos, making her one of the most influential Gen-Z Instagrammers in 2023. Some of the most famous brands worldwide she collaborated with are L’Oreal, American Eagle Outfitters, and Morphe Cosmetics.
Addison Rae estimated net worth: $15 million
13. Felix Kjellberg (PewDiePie)
Felix Kjellberg, also known as PewDiePie, is a Swedish-born social media content creator and video game analyst, and commentator. Felix rose to fame on YouTube in 2010, where he still creates content about popular video games and his personal life (you can find a lot of videos about his cute dog!).
On Instagram, Felix has almost 22 million followers, and he frequently shares content from his personal life and his video creation process.
Today, he’s one of the most influential people in the world of gaming, so it’s no wonder that he collaborated with many worldwide known brands, such as Razer, KFC, and Red Bull.
Felix Kjellberg (PewDiePie) estimated net worth: $40 Million
14. Zach King
With almost 25 million followers on Instagram, Zach King is one of today’s most famous digital creators, filmmakers, and entrepreneurs on social media. He is known for his imaginative videos that frequently incorporate illusions and special effects.
On Instagram, Zach usually posts short videos, sometimes adding a behind-the-scenes segment to let his fans get a glimpse of his creative process. Through his creative posts, he often influences creative video trends and filmmaking techniques.
In the past, he partnered with international brands to promote products and services to his fans, such as Disney, Netflix, and Samsung.
Zach King estimated net worth: $3 million
15. James Charles
Known as one of the most popular makeup artists on social media, James Charles is a New York-Born socialite, makeup artist, and model with over 22 million followers on Instagram. He became famous through his YouTube channel in 2015, where he also posts various unique makeup tutorials.
On Instagram, he frequently posts creative makeup tutorials using bright and bold shades, which he incorporates into his looks to create visually stunning results.
Some of the brands that he has collaborated with are Morphe Cosmetics, CoverGirl, and UOMA Beauty.
James Charles estimated net worth: $22 million
Frequently Asked Questions
How many followers do you need to be an Instagram influencer?
There are no specific rules about the number of followers you need to have in order to become an influencer.
However, some rough estimates show that if you have between 1K to 10K followers on Instagram, you’re a nano-influencer.
You need to have around 30K to 50K followers on Instagram to become a micro-influencer, 50K to 500K to become a mid-tier influencer, and 500K to 1M to become a macro-influencer.
Finally, if you have more than 1M followers on Instagram, you’re a mega influencer.
What are celebrity collaborations on Instagram?
Celebrity collaborations on Instagram, also known as Insta collabs or content creator collabs, are an excellent feature provided by Instagram that allows you to partner up with a celebrity or an influencer and create an Instagram post together.
Many brands from all around the world collaborate with other brands, celebrities, or popular content creators in order to gain more online exposure, reach their target audience, and get more customers.
Once you share an Instagram post using the collaboration feature, it will appear on your Instagram account and the account of your collaborator. That ultimately leads to more people seeing it, getting you more social media engagement and more exposure to what your brand has to offer.
How to reach out to a celebrity or an influencer on Instagram and ask for a collab?
Writing to a person with a celebrity or influencer status — even if that’s the case only on a social media platform like Instagram — can be a bit nerve-wracking. If you’d like to reach out to a celebrity or an influencer on Instagram and ask for future collaboration, you should keep it cool and stay polite.
For example, you can follow these rules:
Don’t start your message by saying something like “Dear influencer” or “Dear Madam/Sir.” After all, you want to approach them and ask for an Instagram collab, not a job interview. You can simply write “Hello [insert name here].”
Keep your message personal, but don’t forget to be polite. You can simply tell them what the collaboration would be about and what they’d get from it (i.e., compensation, more followers and a larger fanbase, etc.).
Don’t forget to mention at least one positive thing about their career, their Instagram content, and how collaborating with you or your brand can be an excellent choice for them.
This will show them that you’re interested in their work and that they’d be the perfect person to advertise your brand! Also, make sure to mention how your brand can complement their social media.
Recap – Most Famous Instagrammers and Their Net Income
|Cristiano Ronaldo||545 Million||$500 Million|
|Kylie Jenner||379 Million||$750 Million|
|Ariana Grande||355 Million||$240 Million|
|Lionel Messi||428 Million||$600 Million|
|Selena Gomez||376 Million||$95 Million|
|Dwayne Johnson (The Rock)||362 Million||$800 Million|
|Kim Kardashian||344 Million||$1.4 Billion|
|Justin Bieber||276 Million||$300 Million|
|Chiara Ferragni||29 Million||$10 Million|
|Huda Kattan||52 Million||$560 Million|
|Eleonora Pons||51 Million||$3 Million|
|Addison Rae||39 Million||$15 Million|
|Felix Kjellberg (PewDiePie)||22 Million||$40 Million|
|Zach King||25 Million||$3 million|
|James Charles||22 Million||$22 million|
(As of March 2023)
As you can see, the list of the top 15 famous Instagrammers includes people who work as models, athletes, musicians, actors and actresses, social media content creators, etc. This means that becoming a famous Instagrammer is not limited to only a few public professions.
However, it takes a lot of work and perseverance to stay on top and thrive. All of the individuals on our list have spent years and years building their celebrity status, which led them to become influential figures in today’s society.
Wondering what the key to becoming successful on Instagram is? The answer is actually quite simple — productivity, persistence, and determination!
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