30+ TikTok Statistics, Usage, Demographics & Trends [2024 Update]

in Research

Did you know there are more TikTok scrollers than folks in the US and Mexico combined? Yeah, the platform’s exploded! But beyond the viral dances and memeable moments, there’s a treasure trove of fascinating data hiding. From watch times to demographics, this TikTok statistics blog post is your chance to uncover the platform’s hidden truths. Let’s get scrolling!

Now in its eight year, TikTok isn’t showing any signs of slowing down. On the contrary. If the platform continues growing at its current rate, it will surpass Facebook’s user base by 2026.

Key Statistics

  • TikTok had 1.5 billion daily users in 2023, a 16% increase on the previous year.
  • As of January 6, 2024, TikTok has been downloaded 4.1 billion times.
  • TikTok is currently the 6th most popular social media platform globally.
  • In terms of Tiktok gender demographics, it is one of the only platforms where women are the user majority.
  • The United States has 109.54 million TikTok users.
  • The average TikTok user spends 850 minutes on the app each month.
  • 90% of TikTok users access the app on a daily basis.
  • The ad revenue generated from TikTok in 2023 exceeded $13.2 billion.
  • Consumer spending on TikTok topped $3.8 billion in 2023.

So what are the recent facts and figures of TikTok? And how do these stats stack up against more established social media platforms? 

Let’s take a look at the data for 2024. In this article, we’ll cover the following: TikTok general statistics, TikTok user stats, TikTok user demographics, TikTok usage, and TikTok marketing statistics and revenue numbers.

List of TikTok Statistics

TikTok has been downloaded over 4.1 billion times since it was introduced outside China in 2016. This is huge compared to 2017 when the app only had 130 million downloads.

Source: Earthweb ^

If you’re wondering how many downloads does TikTok have, the number should surely surprise you. During the first 9 months of 2023, TikTok was downloaded 769.9 million times.

This far exceeded Facebook’s 416 million downloads. To date, TikTok is the only non-Meta-owned social media platform to exceed three billion downloads. 

Despite its meteoric rise to fame, TikTok is only the 6th most popular social media platform.

Source: Data Reportal ^

TikTok is still lagging when it comes to the most popular social media platform. It currently ranks 6th behind Facebook, WhatsApp, Instagram, WeChat, and Douyin. But, this is set to change in the near future.

As Instagram struggles to keep up with TikTok and Facebook’s dwindling young audience, the stage is set for TikTok to supersede Meta’s offerings. In fact, it is predicted that by 2026, TikTok will have surpassed Facebook in popularity.

There are over one billion monthly active users on TikTok.

Source: Hootsuite ^

One billion active users are quite an achievement for a platform that’s only been online since 2017. There are 4.62 billion active social media users in total, so that means almost a quarter of them are using TikTok.

The ad reach of TikTok accounts for 11.2% of the world’s population.

Source: Data Reportal ^

According to TikTok user statistics and TikTok demographic Even though TikTok is still a way off from becoming the most popular platform, its reach is still wide and far. Last year, its ads reached 11.2% of the world’s population or 17.9% of all internet users.

Saudi Arabia, UAE, and Thailand had the farthest ad reach, while South Korea had the least.

TikTok is available in 155 countries and 75 different languages.

Source: E-Commerce Platforms ^

While you can access TikTok from most countries, it has been banned from various notable locations. The largest country where TikTok has a permanent ban is India. Its government cited national security as the reason for the ban.

Since the Taliban took over, TikTok has been banned in Afghanistan in a move to prevent “young people from being misled.” In Russia, residents are only permitted access to Russian content, and in 2020, Trump famously tried – and failed – to get the app banned.

Despite being a Chinese-owned app, TikTok is also not available in China. Instead, they have Douyin, which is exactly the same as TikTok (and owned by the same company) but is only accessible in China.

A quarter of all top-performing TikTok videos are under 34 seconds.

Source: E-commerce Platforms ^

Even though you are now able to post videos up to ten minutes in length (and these are popular), short-form video still rules.

A quarter of all top-performing videos are between 21 and 34 seconds in length. Overall, these short videos have 1.86% higher impression rates than videos of other lengths.

While he doesn’t top the charts for followers, Zach King consistently reaches the number one spot for most viewed TikToks.

Source: Chartex ^

The most viewed TikTok changes on a fairly frequent basis. However, there are some consistent familiar faces that dominate the top ten. Bella Poarch and her head bop video (741 million views) are still up there, along with James Charles’ extravagant Christmas decoration video (1.7 billion views).

But the man that boasts several top-ten spots is Zach King. No one quite knows how he creates his incredible illusion videos, but they certainly make for addictive viewing.

His hide-and-seek video has amassed over 1.1 billion views, and his “glass half full” video is rapidly approaching a billion, too.

TikTok Demographics For 2024

TikTok is the only social media platform dominated by a female audience.

Source: Statista ^

TikTok’s audience consists of 57% females and 43% males. This is an anomaly in the world of social media, where pretty much every top platform has a male majority.

The female user base for Facebook is 43.2%, YouTube is 46%, Twitter is 43.6%, and Instagram is 47.8%. In the US, the female-to-male ratio is 61% female and 39% male.

Young people continue to use TikTok the most, with 25% of females and 17.9% aged between 18 – 24 using the platform.

Source: Data Reportal ^

According to TikTok account statistics, it’s no secret that TikTok is where all the young people hang out. We see that the majority share of users is aged between 18 – 24, followed by 17.6% of females and 13.6% of males aged between 25 – 34.

Unsurprisingly, TikTok is used least by those over 55, which accounts for less than 3% of its user base.

The USA had the largest TikTok audience by far, with 109.54 million users engaging with the platform regularly.

Source: Statista ^

Even though TikTok originated in China, the USA prefers to use it the most out of any country. There is a reason for this, though. TikTok was created for the global market. 

Douyin – another social media platform – is also owned by TikTok’s parent company Bytedance. Douyin is essentially the same app as TikTok but is only available within China. It has a massive 700 million daily active users.

Coming back to TikTok, Brazil is the second largest app user, with 76.6 million active users, followed by Indonesia, with about 70 million users.

TikTok has overtaken Instagram as the preferred social media platform among US-based Gen Z users.

Source: Hootsuite ^

Instagram has long held the attention of American Gen Z’ers (those born between 1997 – 2012), but this is no longer the case. There are 37.3 million Gen Z TikTok users in the US compared with 33.3 million Instagram users.

TikTok is also projected to overtake Snapchat for this demographic by 2024.

53% of TikTok Creators are aged 18-24.

Source: E-commerce Platforms ^

The younger generations make up most of TikTok’s content, with 53% of its creators aged 18-24.

This includes TikTok influencers, too, although there are some exceptions. 
At 110 years old, Amy Winifred Hawkins was TikTok’s oldest star before she, unfortunately, passed away in 2021.

Annie Korzen is currently flying the flag for the older TikTok generation. She’s 84 years old, and her videos have amassed a total of 2.5 billion views.

TikTok Usage Facts For 2024

When looking at users of the Android app, the UK is the country that spends the longest time on TikTok each month, with an average of 27.3 hours.

Source: Data Reportal ^

The UK can’t get enough of TikTok, but neither can Russia or the USA. Russians spend around 26.3 hours on the app each month, and Americans 25.6 hours.

Compared with other social media users on Android phones, people spend the same amount of time on TikTok as they do on Facebook. And according to App Annie, TikTok usage jumped by 48% in 2023.

Globally, the average TikTok user spends 850 minutes or 14.1 hours on the app per month.

Source: Earthweb ^

This activity consists of watching content, creating and editing videos, and conducting live-streaming events. 850 minutes is a huge increase from 2019’s figure when the average user only spent 442.90 minutes or 7.38 hours monthly on the app.

When we look at daily activity, the average active user is on TikTok for around 52 minutes.

Longer TikTok videos are gaining traction and popularity.

Source: Hootsuite ^

Historically, TikTok content creators were only limited to making videos 60 seconds or less in length. In July 2021, this was extended to three minutes, and in 2022, this was further extended to ten minutes. 

And people like it.

Longer videos (over one minute) have already amassed over five billion views since the feature was introduced. It also gives creators more freedom and allows the app to compete with YouTube.

Longer videos are most popular overall in Vietnam, Thailand, and Japan, whereas people in the US, UK, and Brazil engage with longer-form content the most.

Now the TikTok TV app has been introduced, we will see long-form videos increase further in popularity. Since over half of YouTube users watch content on a large TV screen, we can expect the trend to be similar to TikTok.

90% of TikTok users access the app on a daily basis.

Source: E-commerce Platforms ^

The constant stream of fresh new content is a big draw for users of the app. So much so that 90% of users use it on a daily basis.

This figure is much higher than Facebook’s daily user rate of 62%. Only Snapchat comes close with a daily user rate of 81%

Charli D’Amelio is the most popular TikTok account, with over 132 million followers.

Source: Data Reportal ^

Thanks to her dance videos, Charli rose to become TikTok’s most-followed account within only ten months.

Khabane Lame is TikTok’s second most popular star, with 125 million followers, and Bella Poarch takes the third spot with 87 million followers.

The most used TikTok hashtags in 2022 were #FYP, #foryoupage, and #TikTok.

Source: Data Reportal ^

Like Instagram, TikTok uses hashtags to help users find relevant content. #FYP (for you page) was the most popular hashtag in 2023.

It refers to the page of recommended videos specific to a user account. Other popular hashtags included #duet, #trending, #funny, #comedy, and #humor.

Most people use TikTok to seek out entertaining or funny content.

Source: Hootsuite ^

While searching and viewing funny or entertaining content on TikTok came out as the top reason for using the app, people also feel that sharing or posting content is almost as important. Staying abreast of news and current events came third.

Reddit was the only other social media app where finding entertaining/funny content ranked as the top reason for using it.

83% of all TikTok users have posted a video.

Source: E-commerce Platforms ^

While most individuals don’t go on to become full-time creators, over 83% of people have posted at least one video at some point.

TikTok Marketing and Revenue Stats For 2024

The ad revenue generated from TikTok in 2023 exceeded $13.2 billion. This is a gigantic jump from 2021 when it only generated $3.88 billion.

Source: Oberlo ^

Compared with 2021, in 2023, TikTok increased its ad revenue nearly threefold. That’s enough to make any marketer sit up and take notice, although it’s still only around 10% of what Facebook generates in ad revenue.

By 2024, this figure is projected to rise to over $23 billion, although this will likely change as this year progresses.

24% of marketers in 2023 consider TikTok to be effective at helping them reach their business goals.

Source: Hootsuite ^

On the surface, 24% doesn’t seem that impressive, but when you realize that it has increased 700% from just 3% of marketers in 2021, you can see how important TikTok has become among marketers.

And although TikTok has a way to go before it catches up with Facebook and Instagram, these impressive figures have Meta worried – especially when you consider that Facebook’s perceived marketing effectiveness has fallen by 20% and Instagram’s by 40%.

TikTok’s qualifying sponsored videos earned more than 1.3 billion views in 2021.

Source: ION.co ^

Sponsored videos didn’t only get viewed over 1.3 billion times; they also reached almost 10.4 billion users. Each video amassed an average view count of 508,000, along with a 61.4 million engagement count.

Every two to three weeks, 48% of Gen-Z and Millenial TikTok users make an impulse purchase.

Source: GWI ^

This stat shows that the younger generations use TikTok to make online purchases. 41% of all Gen-Z and Millenials make impulse purchases online, but this rises to 48% for those that use TikTok daily.

This is compared with Baby Boomers, where only 10% use the app for impulse buys. Overall, two out of five young TikTok users make impulse purchases via the app.

TikTok Micro-influencers have an engagement rate of 17.96%.

Source: E-commerce Platforms ^

At almost 18%, Tik Tok has the highest engagement rates for micro-influencers, making them a very attractive tool for advertisers. This figure doesn’t even come close to its influencer-centric rival – Instagram – which only has a micro-influencer engagement rate of 3.86%.

The figure drops substantially for large-scale influencers, who only see a 4.96% engagement rate. However, this is compensated by the much larger audience.

Consumer spending on TikTok topped $3.8 billion in 2023.

Source: Hootsuite ^

Where consumer spending is concerned, TikTok is the best app in 2023. Consumers spent $3.8 billion in 2023 compared with $1.3 billion in 2021. This is a massive increase of 192%.

We don’t yet have any figures for 2024, but they are set to have exceeded 2023’s figure by quite a stretch,

The largest industry currently advertising on TikTok is home and garden, with 237 million views.

Source: ION.co ^

Home improvement hacks and tips are massively popular, and as a result, the home and garden niche is the largest industry currently advertising on TikTok.

This is followed by fashion with 233 million views, food and drinks with 205 million views, the tech industry with 224 million views, and beauty with 128 million views.

Wrap Up

There’s no denying that despite being hailed as a “fad” when first released, according to TikToktiktok statistics 2024, TikTok has shot up through the ranks and is now a serious contender for the social media platform crown.

Meta is shaking in its boots – particularly given the catastrophic year it had in 2023 – and we shall likely see it make strong efforts trying to contend with and topple TikTok. 

I’m really looking forward to seeing how this app progresses over the next few years. It’s clearly got its finger on the (young) pulse of what social media users want. Let’s see if that continues.

Bookmark this page, as I’ll be updating it yearly as more up-to-date TikTok statistics are released.

Sources – References

If you are interested in more statistics, check out our 2024 Internet statistics page here.

About Author

Matt Ahlgren

Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.

WSR Team

The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.

Lindsay Liedke

Lindsay Liedke

Lindsay is the Chief Editor at Website Rating, she plays a pivotal role in shaping the site's content. She leads a dedicated team of editors and technical writers, focusing on areas such as productivity, online learning, and AI writing. Her expertise ensures the delivery of insightful and authoritative content in these evolving fields.

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