Top Alternatives to Leadpages for Building Landing Pages

in Comparisons, Landing Page Builders

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Leadpages is one of the absolute best landing page builders out there that helps convert clicks into customers, but it’s not the only one. Here are the best Leadpages alternatives ⇣ out there.

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Created by Avenue 81 Inc, Leadpages is one of the most popular landing page builders. The platform offers you all the features you’d need to create remarkable landing pages and websites in less than 10 minutes.

Quick summary:

  • Best Overall: GetResponse ⇣ is the best landing page builder and marketing automation platform. GetResponse is the best alternative to Leadpages as it comes with the same email marketing and marketing automation capabilities but at a much cheaper price.
  • Best Overall, Runner-up: ClickFunnels ⇣ is the leading funnel and landing page builder platform out there. ClickFunnels gives you powerful all-in-one software to market, sell, and deliver your products and services online. The only negative is the expensive price.
  • Best Free Leadpages Alternative: GrooveFunnels ⇣ is a suite of tools where their GroovePages lets you build advanced and powerful funnels and landing pages, and best of all, free of cost.
  • Best All-in-one Solution: Sendinblue ⇣ is the best and cheapest all-in-one platform for emails, chat, and sms marketing – including best-in-class landing pages.

While Leadpages is one of the best page builders out there, it’s not the best option for every business. There are plenty of Leadpages alternatives that might be perfect for your business needs.


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Top Leadpages Alternatives in 2024

Rundown of the best Leadpages competitors that offer better/more features for a cheaper price.

Here are the 8 best Leadpages alternatives right now:

1. GetResponse

getresponse homepage

GetResponse is largely an email marketing platform, much like MailChimp and AWeber. The big difference is that GetResponse comes with extra campaign tools such as landing pages, sales pages, webinars, and e-commerce. It’s a great option for freelancers and all types of businesses, big or small.

Key Features:

  • Email marketing
  • Autofunnel tool that creates campaigns using ready-made funnels
  • Landing pages
  • List building and management
  • Analytics
  • Facebook & Instagram Ads
  • Forms and surveys
  • +150 pre-made templates
  • Marketing automation

You can use GetResponse to automate the customer journey from acquisition to order fulfillment and beyond. It allows you to grow your sales, maximize ROI, and generally succeed in online marketing. All without breaking a sweat.


  • 30-day free trial (no credit card required)
  • Excellent email marketing and landing page features
  • A blank template so you can design landing pages from scratch
  • Flexible pricing
  • Cheaper than most competitors provided you’re okay with the “Basic” plan
  • Generous discounts when you pay upfront for one or two years
  • Excellent integration options


  • There is a learning curve, but they offer training material
  • The drag-and-drop page landing page builder could use some improvement

Why Use GetResponse instead of Leadpages?

Huge savings! GetResponse Basic plan sets you back from $13.24/month. On the other hand, Leadpages costs you $37 per month! Other than that, GetResponse is an all-in-one email marketing platform, unlike Leadpages, which focuses on landing pages.

With GetResponse, you can launch powerful email marketing campaigns and create landing pages all in one tool. With Leadpages, you will need a separate email marketing tool.

Summary: GetResponse is a comprehensive marketing platform that offers a landing page builder, email marketing, webinars, and marketing automation. Its key features include a drag-and-drop editor, responsive design, mobile preview, analytics, A/B testing, and built-in templates.

2. ClickFunnels

clickfunnels homepage

ClickFunnels is a brilliant tool that helps marketers without coding knowledge to build effective sale funnels. The tool allows you to create sales funnels around five stages so you can turn cold prospects into long-term customers.


The guys at ClickFunnels start you off with pre-made sales funnels that you can customize extensively in a powerful editor. If need be, you can add more steps to the sales funnel, or build a custom sales funnel from the ground up.

To sweeten the deal, they offer you plenty of templates for your squeeze page, sale page, order form, order confirmation, and thank you page.

Key Features:

  • 200+ different templates for each stage of your sales funnel
  • A fantastic drag-and-drop landing page builder
  • Detailed analytics
  • Contact list manager
  • Sales reports
  • Multiple integrations including Zapier
  • Webhooks
  • Follow-up funnels
  • Broadcasts for your important messages
  • Email campaigns
  • A/B testing
  • Funnel marketplace where you can buy pre-made sales funnels or hire a consultant
  • For more features see my ClickFunnels review for 2024

ClickFunnels allows you to launch a working sales funnel before the next guy finishes a sandwich. Here, are the pros and cons.


  • You’ll quickly deploy sales funnel that convert
  • Easy data tracking
  • An all-in-one system to create sales funnels
  • Free t-shirt 🙂
  • Intuitive user interface


  • Costly compared to competitors. ClickFunnels pricing starts at $127/month
  • Credit card required for the 14-day trial

Is ClickFunnels better than Leadpages?

Well, if you want to create a sales funnel, Leadpages has nothing on ClickFunnels. As we said earlier, Leadpages is great for landing pages and simple websites. If you need a complete sales funnel (that goes beyond a landing page), ClickFunnels is a better option than Leadpages.

Summary: ClickFunnels is a funnel-building platform that helps businesses create marketing and sales funnels. Its standout features include drag-and-drop page building, a wide range of pre-built templates, membership site capabilities, an integrated shopping cart, and robust analytics.

3. GrooveFunnels

groove homepaege

GrooveFunnels is a suite of tools (GroovePages, GrooveSell, GrooveMail, GrooveMember, and GrooveVideo) where GroovePages is the flagship product.

GroovePages is an advanced landing page and funnel builder. GroovePages is one of the most powerful yet easy-to-use page and funnel builder tools. Using it you can:

  • Build unlimited products and funnels.
  • Build brand Websites with full navigation.
  • Create powerful checkout options.
  • Sell products with 1-click upsells.
  • Create upsells, downsells, and order bumps.

Right now you not only get GroovePages but you also get GrooveSell for free!

This makes this the best free Leadpages alternative right now! Check out my GrooveFunnels review to learn more!

Summary: GrooveFunnels is an all-in-one digital marketing platform that offers tools for landing page creation, sales funnels, email marketing, and e-commerce. Notable features include a powerful page builder, a wide array of templates, affiliate marketing tools, and integration with popular payment gateways.

4. Unbounce

unbounce homepage

If you love smooth drag-and-drop, you will never get enough of Unbounce, one of the simplest page builders. With hundreds of easy-to-customize templates, you will never run out of creative ideas for your offer. Plus, I thoroughly enjoyed the free demo that lets you preview the Unbounce Builder (right now you get 20% off your first 3 paid months).

Key Features:

  • Landing pages
  • Pop-ups and sticky bars
  • Unrivaled drag-and-drop builder
  • 100+ gorgeous templates
  • AMP
  • 100% mobile responsive
  • Many integrations including Zapier and Pabbly Connect
  • Detailed reports
  • A/B testing
  • And so much more

Unbounce is the flashy kid in the group, with great aesthetics and a sleek landing page builder to boot. What are Unbounce’s pros and cons?


  • User-friendly to a fault
  • True drag-and-drop you’ll have a field day customizing landing pages
  • Excellent learning material from their blog
  • Amazing team collaboration tools
  • World-class support


  • Unbounce is more expensive than most competitors, especially for small businesses
  • There’s a learning curve for novices, especially when the builder allows you to drag elements anywhere on the landing page. In other words, you can get disorganized if you’re not used to designing landing pages (But the WYSIWYG editor is a breath of fresh air)
  • Lack of a centralized library of assets
  • Check out these Unbounce alternatives

Why Use Unbounce Instead of Leadpages?

The nearly flawless builder guys! Leadpages is great for beginners, but Unbounce is better. The landing page builder is the bee’s knees, mi amigo. If you’re starting, and don’t care about coding, you’ll prefer Unbounce to Leadpages because – of the drag-and-drop builder. When you hold other factors constant, Unbounce’s page builder is their main selling point.

Summary: Unbounce is a landing page builder designed to improve conversion rates through features such as a drag-and-drop editor, dynamic text replacement, A/B testing, responsive design, and over 100 customizable templates, as well as integrations with numerous marketing tools.

5. Instapage

instapage homepage

The folks over at Instapage claim that with your current ad spend, they can offer you up to 400% more conversions. Such an outlandish proclamation, right? But is Instapage worth its weight in salt? Let us see what they offer.

Instapage is a cloud-based advertising conversion platform. It offers you a unique set of features that help you convert visitors into qualified leads. What features?

Key Features:

  • AdMap – A marvelous tool to visualize your campaigns and map your ads to personalized landing pages
  • Landing pages
  • Precise A/B testing
  • Collaboration tools that speed up landing page review, approval, and launch processes
  • Enterprise solution for users who need more power
  • Post-click automation
  • A ton of integrations including Zapier (this is common with all landing page builders in our list)

In my opinion, Instapage is for big enterprises, with a team of specialists. If I were starting (and this is just my opinion), I would feel confident with another tool, such as GetResponse or Unbounce. Do you need a list of pros and cons? Of course, you do 🙂


  • Easy to design
  • Fast loading pages
  • Great templates
  • Fast loading pages


  • Customer care might be a nightmare, but we can all agree that this boils down to personal experience
  • Instapage is pricey, meaning it might not be suitable for small businesses with a tight budget
  • I was frustrated that I had to request for a demo (Plus, the sign-up process is long)
  • Mobile pages can get way out of wack for no reason
  • Browse much cheaper Instapage alternatives

Why Use Instapage Instead of Leadpages?

I wouldn’t use Instapage instead of Leadpages. My reasons? The pricing is for guys with big budgets. Secondly, I don’t like the long onboarding process. I mean, offer us a free trial or demo like Unbounce; don’t force me to request for it! I can understand if that’s their business model, but if I am looking to get up and running quickly, I will go with Leadpages (or any other option) instead of Instapage.

Summary: Instapage is a landing page platform focused on maximizing conversions with features like a drag-and-drop builder, heatmaps, A/B testing, and a unique collaboration tool for team members. It also offers over 500 customizable templates and integrations with popular marketing tools.

6. OptimizePress


You didn’t think I would forget WordPress users, did you? Handcrafted for WordPress marketers and creators, OptimizePress is an amazing tool to create landing pages, sales pages, and funnels. It is a great conversion optimization system recommended by WordPress experts.

While many of the options on our list come with WordPress plugins, OptimizePress is explicitly made for WordPress. If you’re a WordPress aficionado, OptimizePress will carry the day for you.

Key Features:

  • 100+ landing page templates
  • Drag-and-drop opt-in forms
  • Sales and launch pages
  • Powerful funnels
  • Quick checkouts
  • Easy integrations with payment gateways
  • Mobile-ready and responsive
  • 500+ Google Fonts
  • Drag-and-drop editor
  • Unsplash free stock images integration + many other combinations including Zapier
  • Compatibility with your WordPress theme

OptimizePress is your out-of-the-box lead generation tool for WordPress sites. You don’t need to learn HTML or hire a developer. Install the plugin, and the rest is all point-and-click. If you’re a sworn fan of the WordPress platform, choosing OptimizePress is a no-brainer.


  • Unmatched flexibility
  • Excellent customer service with a 30-day money-back guarantee
  • More affordable than most competitors


  • Working with OptimizePress shortcodes can be a pain in the neck
  • Long learning curve

Why Use OptimizePress Instead of Leadpages?

If you breathe, drink, eat, and live WordPress, you’ll love OptimizePress. It’s the perfect tool for WordPress lovers running self-hosted websites. That’s the only reason I would go for OptimizePress instead of Leadpages. I wish there were more, but sadly, that’s the only reason – the undivided love for WordPress.

Summary: OptimizePress is a WordPress plugin for building landing pages, sales pages, and membership sites. Its key features include a live editor, responsive design, a library of templates, and seamless integration with popular email marketing services and payment gateways.

7. Thrive Suite

thrive themes homepage

For starters, I think it’s important to mention that Thrive Themes is a “collection of conversion-optimized WordPress themes and plugins.” In other words, they offer you a fabulous suite of products with their Thrive Suite membership, including:

Thrive Architect, Thrive Leads, Thrive Quiz Builder, Thrive Ultimatum, Thrive Ovation, Thrive Comments, Thrive Optimize, Thrive Clever Widgets, and Thrive Apprentice.

thrivethemes features

Of course, for our post, we are only concerned with Thrive Leads –  a lead-generation plugin for WordPress. They claim that Thrive Leads is the “… list-building solution that’s created by a team of people who are obsessed with conversion optimization.”

If you’re looking to build your list, the above claim is sugar candy. Thrive Themes is perfect for WordPress website owners, thanks to the following features.

Key Features:

  • A drag-and-drop editor
  • Advanced targeting so you can grab the prospect’s attention with laser-sharp accuracy
  • A/B testing engine
  • Actionable reports and insights
  • A la carte pop-ups
  • Sticky ribbons
  • In-line forms
  • Content lock
  • SmartLinks & SmartExit technology to maximize the potential of your opt-in forms
  • Integrations with email marketing platforms
  • And so much more we would be here all day 🙂

If you are a freelancer or small business working with WordPress, Thrive Leads is a great option to build your email list like a boss. It offers you all you need to optimize your pages for conversions all in one plugin. Pros and cons?


  • Multiple opt-in forms
  • Easy to use
  • Templates galore
  • Huge list of integrations


  • Again, shortcodes can be a pain
  • Reporting is sluggish

Why Use Thrive Themes Instead of Leadpages?

Again, that WordPress crush thing. If you are into WordPress, you’ll probably go for Thrive Leads instead of Leadpages without a second thought. If you’re a marketer who doesn’t care about platforms (such as WordPress) but results, you’re better off with Leadpages. However, I would buy the Thrive Suite membership for the themes, plugins (including Thrive Leads), and support.

Summary: Thrive Suite is a collection of WordPress plugins designed for marketers, offering tools for landing pages, A/B testing, quizzes, and more. Key features include a drag-and-drop builder, responsive design, customizable templates, and seamless integration with various marketing tools.

8. Sendinblue

sendinblue marketing

I don’t know what to feel about Sendinblue, but they give off a friendly vibe. They are likely the kind of guys I do business with, but we aren’t here for my tastes and preferences. Does Sendinblue blow Leadpages out of the water, or are we just wasting our time? Let us discover what they offer.

Key Features:

  • Email marketing
  • SMS marketing
  • Live chat
  • CRM
  • Automation
  • Audience segmentation
  • Landing pages
  • +60 templates
  • Facebook Ads
  • A/B testing
  • Email heat map
  • Real-time statistics
  • Integrations
  • And so much more

So, why should you choose Sendinblue over Leadpages? Perhaps the pros and cons will shed some light.


  • Customer support is on point
  • Cheaper than competitors more so if you’re building a massive email list
  • No-credit-card-required free plan with 500 emails
  • Excellent pricing structure
  • Easy to use


  • The email builder can be clunky
  • Long onboarding process

Why Use Sendinblue Instead of Leadpages?

Sendinblue is excellent for somebody with a running business. They charge per email campaign, which means you won’t pay for features you don’t need. Why choose Sendinblue over Leadpages? Go with Sendinblue if you are looking for an all-in-one marketing tool, instead of “just” a landing page builder, like Leadpages.

Check out my detailed review of Sendinblue for 2024 here.

Summary: Sendinblue is an email marketing and marketing automation platform with a built-in landing page builder. Its standout features include a user-friendly drag-and-drop editor, responsive design, customizable templates, and powerful segmentation and targeting options for marketing campaigns.

What is a Landing Page?

Just the other day, you built a shiny brand new website. You went all out, added the best of content, and did everything by the book. Then you learned that real money is in the email list.

But you were still wet behind the ears, and after creating an account with MailChimp, Sendinblue, AWeber, etc., you realized collecting personal data from users wasn’t as easy as you imagined.

A few Google searches later, you learned about landing pages and found the whole concept intriguing. But as we said, you’re still the perfect beginner, and writing code isn’t your forte.

What to do? You go looking for a tool that helps you to create a landing page quickly. You find so many tools that making the right buying decision is hard.

So, you Google again, and end up here 🙂

That’s why you’re here today. Right? It doesn’t matter. Perhaps you are just in the market for the best landing page tool. Who knows? You’re here, and that’s good.

You can spring for a tool such as Leadpages, GetResponse, ClickFunnels, and Unbounce, among others. But, which is the absolute best?

In today’s post, we cover the seven best Leadpages alternatives. In other words, we have seven of the most promising landing page tools ready to pit against Leadpages. However, this post is a comparison, not a competition.

A landing page is a web page that is optimized to capture leads and convert visitors into customers.

It’s especially essential considering more than 70% of people who come to your website bounce and never return. A landing page helps you to collect personal details (such as email addresses), so you can stay in touch with your prospect.

what is a landing page

Seeing as we’re talking about Leadpages alternatives, it’s best to start with Leadpages. In the following section, we talk a little bit more about Leadpages and then go straight to the other options.

What is Leadpages?

Created by Avenue 81 Inc, Leadpages is one of the most popular landing page builders. The platform offers you all the features you’d need to create remarkable landing pages and websites in less than 10 minutes.

Leadpages offers a long list of great features such as:

  • Unlimited landing pages
  • Site Builder
  • Pop-ups and alert bars
  • Rapid page loads thanks to Leadpages premier hosting
  • Facebook ad builder
  • Mobile-ready responsive pages
  • Built-in lead magnet delivery system
  • 40+ integrations, plus 1,000+ more via Zapier
  • Real-time analytics
  • SEO-ready pages
  • GDPR Compliance
  • And so much more
leadpages features

Leadpages is an industry leader that gives the competition a good run for its money. It’s the perfect tool for beginners looking to establish a web presence and convert mere visitors into customers. Like any tool, it comes with pros and cons.


  • A long list of amazing features
  • Multiple pricing plans
  • Easy to use
  • 1000’s of integrations
  • Ready-made templates
  • Proven tool that transforms clicks into customers


  • Annual plans can be pricey
  • No one-time payment
  • Credit card required for the free trial
  • I couldn’t drag-and-drop some elements in the page builder

Questions & Answers

Our Verdict ⭐

Leadpages is undoubtedly one of the coolest landing page builders out there. But it’s not the only one, or even the best tool for your specific needs. There are many Leadpages competitors, but my favorite is GetResponseThere – the big reveal I promised you 🙂

GetResponse: All-in-One Marketing Automation Platform
From $13.24/month

Create email campaigns and sales funnels that convert with GetResponse. Automate your entire marketing funnel from one platform and enjoy a range of features, including email marketing, landing page builder, AI-writing, and sales funnel builder. 

GetResponse is an all-in-one email marketing platform. You can create landing pages and launch powerful email campaigns in a jiffy. On top of that, they offer an eCommerce option, meaning you can sell products in your funnel quickly.

Leadpages is excellent, but if I ever needed the very best leadpages alternative, I would go with GetResponse without a doubt. (read my GetResponse review and learn why)

How about you? Which is your favorite landing page builder? Did I miss anything? Please share in the comments.


Get up to 40% off AI email campaigns

From $13.24 per month

About Author

Matt Ahlgren

Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.

WSR Team

The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.

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