What is CRO?

Conversion rate optimization (CRO) is the data-driven process of testing and optimizing different elements and designs on a web page in order to maximize conversion rates to increase conversions and sales.

what is CRO

Conversion rate optimization (CRO) is the data-driven process of testing and optimizing page designs and elements in order to maximize conversion rates to increase conversions and sales.

If you’re in business, conversion is your ultimate goal. Not only does it lead to a sale of a product, but it also builds loyalty and encourages customers to continue buying from you. The more conversions you get, the more money you’ll make.

To ensure that a company or a brand has a high conversion rate, they need to have an effective marketing strategy. However, not all strategies are created equal. Some strategies may be better for some companies than others.

What Is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the process of testing different webpage elements in order to maximize your conversion rates. It is accomplished by testing various pages and finding what works best for the business. CRO allows you to narrow in on the most effective marketing strategies for your company.

CRO explained

Benefits of Conversion Rate Optimization

The goal of conversion rate optimization is to increase the percentage of visitors who turn into customers. There are many benefits to investing in conversion rate optimization.

One of the most significant benefits is increased sales. To do this, you need to improve your site’s usability so that it’s easier for people to take the desired action you want them to take (i.e., buy a product). If customers find what they want quickly and can easily complete their desired task on your site, they will be much more likely to make a purchase. 

Additionally, if you have an e-commerce store, then conversion rate optimization can help you decrease abandonment rates. Higher conversion rates mean more purchases and less time spent looking through your online store for products.

Another benefit of conversion rate optimization is increased brand awareness. When people make a purchase on your site or sign up for your service, their friends might see what they bought or signed up for on their newsfeeds or timelines. This increases brand awareness because other people are seeing exactly what you offer without having to search around online themselves.

The more people that see what you offer, the higher the chances someone will convert into a customer later down the line just because they heard about it somewhere else.

Conversion rate optimization also helps companies meet goals faster than before by focusing on collecting better information from prospective customers before making a decision about whether or not to buy something from them or let them sign up for your service.

Tips for Successful Conversion Rate Optimization

One key to successful conversion rate optimization is to focus on the quality of your product or service, not just the quantity. It’s important that you put effort into making sure that your product or service is well-made and satisfies the needs of your target market.

Some tips for successful conversion rate optimization are to have a well-designed website, have great customer service, offer discounts when necessary, and keep in contact with customers. If you want to avoid sinking money into marketing strategies that won’t work for you, it’s always best to explore what your competitors are doing. If they have a high conversion rate, you can try mimicking their strategy.

The ultimate goal in business is conversions. When done correctly, these tips will help you reach it!

How Does CRO Lead to High Conversions?

Conversion rate optimization is the practice of testing different versions of a web page to see which one performs better. It helps identify what elements on a page are causing people to buy something or take another desired action.

For example, if one version of the ad has more clicks than the other version, it will be clear that changes need to be made to the first version until it gets more clicks. If the ad with more clicks is getting fewer conversions than the other ad, then some changes need to be made there as well.

Once conversion rate optimization is practiced overtime on different pages, you’ll find that you’ll have an easier time converting visitors into customers because you’ll know all of your best landing pages and advertising techniques.


According to a study by Econsultancy, a typical organization can increase its conversion rates by up to 21% with a CRO campaign. But what is the most important part of a conversion rate optimization campaign?

Setting up a strategy is key. 

If you use a campaign without a strategy, you may not get the most out of it. It’s important to set goals for each type of conversion and make sure you’re targeting the right audience.

Okay, but how does CRO lead to higher conversions?

CRO is a process that helps businesses to optimize their website, then they can do more of what works and less of what doesn’t. This way they can create a more attractive and engaging website, which will result in higher conversions.

So, the answer to “how does CRO lead to high conversions?” is that it’s an iterative process. The more you test and learn from your campaign, the better your website becomes and the more sales you can convert.



Home » Website Builders » Glossary » What is CRO?

Join our newsletter

Subscribe to our weekly roundup newsletter and get the latest industry news & trends

By clicking 'subscribe" you agree to our terms of use and privacy policy.