Add to cart (ATC) is an ecommerce term that refers to the clickable button on a website that adds a product to a customer's shopping cart.
What is Add To Cart (ATC)?
Have you ever heard of the Add To Cart (ATC) button? It’s a simple but powerful tool that can help you boost your conversion rates and increase your revenue.
The ATC Button is an effective way for eCommerce stores to increase conversions by offering potential customers a faster checkout process. And with the development of more sophisticated shopping cart software, this has become even easier than ever before. Here’s what you need to know about this powerful tool and how it can help you build a successful eCommerce business.
What is the Add To Cart Button?
The Add To Cart button is a simple and effective tool that can be found on an eCommerce page, usually in the form of a small button or text link. When clicked, this button sends customers to an ‘add to cart (ATC) page where they can browse for more items and add them to their shopping cart.
This type of button or link has become increasingly popular in recent years due to its simplicity and effectiveness. Customers don't have to navigate through your store's layout and find the items they want to purchase. And it helps reduce abandonment rates by making checkout easier and faster for customers who are unsure of what they want.
How can it help increase conversion rates?
The Add To Cart button is a visual tool that customers can easily click to purchase your products or services. You have probably seen these buttons on the websites of many different companies, appearing at the bottom of the screen or on product pages.
These buttons are an easy way for customers to add items to their shopping cart without having to search through each page of your website.
When customers are browsing your website they are often overwhelmed by all the different products or services you offer. They may not know which one they want. There are so many choices!
Buttons like this make it easier for them to find what they want and make a purchase without any hassle. Your customer can simply click on the ATC button and complete their purchase in one step!
What is the ATC Button used for?
The Add To Cart button is an important tool for any eCommerce site because it allows shoppers to easily add items to their cart. With this button, customers can shop quickly and efficiently without having to open a new page every time they want to buy something.
Many mobile eCommerce sites use the ATC Button as a way to offer mobile-optimized shopping carts. This helps improve the shopping experience for mobile shoppers who may find it difficult to navigate through pages and pages of products on a small screen.
An example of an ATC button in use
The Add To Cart button is an easy way to show people the exact item they wish to purchase. It provides potential customers with a clearer idea of what they are buying and what it will cost them.
You’ve probably seen this type of button on many eCommerce websites.
This button will prompt visitors to add an item to their shopping cart without having to search for it on the website. There are two types of ATC buttons you can choose from:
- Single-click ATC Button: This type of button prompts your visitor to add your product or service to their shopping cart with just one click, which is typically located on the call-to-action button.
- Multi-click ATC Button: This type of button prompts your visitor to add more than one item at a time, which is typically located in the navigation bar or on the product page itself.
The Add To Cart button, or “ATC”, is a powerful tool that can help boost your conversion rates. It can be used to reduce the number of steps for your viewer to take to complete the checkout process, and it can also be used to present an offer that isn’t available on your site.
While there are many ways for you to use the ATC button, the most common use is to show an offer that isn’t available on your site, like a limited-time discount. This way, when your viewer clicks the button to add the item to their shopping cart, they are then redirected to your thank-you page.