25+ Tirakoobka Warbaahinta Bulshada & Isbeddellada [Cusbooneysiinta 2024]

warbaahinta bulshada waxa uu bedelay noloshii waxa uuna bedelay sida aan ula macaamilno asxaabta, qoyska, bulshada, iyo ganacsiyada. Waxa kale oo la soo bandhigay si degdeg ah, habab ka hufan oo loo isticmaalo wararka iyo noocyada kale ee macluumaadka. Waa kuwan waxa ay tahay inaad ka ogaato kuwii ugu dambeeyay Tirakoobka warbaahinta bulshada ee 2024 ⇣.

Hadaba waxa aan halkan idinkugu soo koobayaa xaqiiqooyinka ugu xiisaha badan ee ku saabsan baraha bulshada

• Waxaa jira qiyaastii 4.74 bilyan isticmaalayaasha warbaahinta bulshada firfircoon ee caalamka.
• Ku dhowaad 59.3% dadweynaha caalamka ayaa isticmaala ugu yaraan hal madal warbaahinta bulshada.
• Baraha bulshada ayaa kasbaday 190 million isticmaalayaasha cusub ee sannadkii hore.
• Qofka caadiga ah ayaa qarash gareeya 2 saacadood iyo 27 daqiiqo Baraha bulshada maalin walba.
• Facebook waa kanaalka bulsho ee loogu isticmaalka badan yahay, oo leh 2.96 bilyan isticmaalayaasha firfircoon.
• 52 million dadku waxay u isticmaalaan LinkedIn shaqo raadinta.
• 47% Isticmaalayaasha internetka ee caalamka ayaa sheegaya in la xiriirka qoyska iyo asxaabta ay tahay sababta ugu sareysa ee dadku u isticmaalaan baraha bulshada.
• Cabbirka suuq-geynta saamaynta leh ayaa la filayaa inuu kordho $ 17.4 bilyan in 2023.
• 46% dadka isticmaala baraha bulshada waa dumar, halka 54% waa rag.
• Xargaha Meta wuxuu ahaa abka warbaahinta bulshada ee ugu kobcaya 2023 (100 milyan isticmaale 5 maalmood gudahood).

Baraha bulshada waxa ay bedelaysaa nolosha waxa ayna bedelaysaa sida aan ula macaamilno qoyskayaga, asxaabta, bulshada, iyo ganacsiyada

Saamaynta ayaa caddaynaysa in ka badan 59% dadka aduunka ayaa isticmaala baraha bulshada. If Facebook, Twitter, YouTube, iyo Whatsapp waxay ahaayeen wadamo, mid kastaa wuxuu lahaan lahaa dad ka badan Shiinaha, oo ah dalka hadda ugu dadka badan adduunka (1.4 bilyan oo qof).

Ma aha oo kaliya dadka da'da yar. Jiilkii hore ayaa sidoo kale qabsanaya, iyo kuwa da'doodu tahay 50+ ayaa ah kuwa ugu kobaca badan isticmaalayaasha Twitter. 

Laga soo bilaabo fulinta adeegga macaamiisha iyo samaynta ballamaha tooska ah ee dhakhaatiirta ilaa furitaanka akoon bangi iyo ka jawaabista masiibooyinka dabiiciga ah, warbaahinta bulshada ayaa wax ka beddelaysa nolosheena.

Halkan waa a muuqaalka guud ee isbeddelka iyo sida ay bulshooyinkeenu u dareemaan saamaynta baraha bulshada.

2024 Tirakoobka Warbaahinta Bulshada & Isbeddellada

Halkan waxaa ah ururinta xaqiiqooyinka ugu casrisan ee ku saabsan warbaahinta iyo tirakoobka warbaahinta bulshada si ay kuu siiyaan xaaladda hadda jirta maxaa dhacaya 2024 iyo meelo ka baxsan.

Xogtii dhawaa waxay soo jeedinaysaa in ku dhawaad 59.3% dadweynaha adduunka ayaa isticmaala ugu yaraan hal madal warbaahinta bulshada.

Baraha bulshada ayaa kasbaday 190 milyan isticmaaleyaal cusub sannadkii u dambeeyay, oo la mid ah heerka kobaca sanadlaha ah ee 4.2%

Khubarada ayaa ku sababeeyay kororka caanka ah ee baraha bulshada in ay sabab u tahay isticmaalka baahsan ee talefannada gacanta sababta oo ah waxa ay ku dhawdahay 4.08 bilyan oo isticmaale ayaa isticmaala talefannada gacanta si ay u galaan goobaha ay jecel yihiin ee warbaahinta bulshada.

Sannad kasta, waxaan waqti badan ku bixinaa baraha bulshada. Sannadkii 2015, celceliska isticmaaluhu wuxuu ku qaatay 1 saac iyo 51 daqiiqo baraha bulshada. Muddadu waxay leedahay ayaa kordhay 50.33% ilaa 2 saacadood iyo 27 daqiiqo sanadka 2023.

Waqtiga ay ku qaataan isticmaalayaasha wadamo kala duwan ayaa si weyn u kala duwan, iyadoo isbeddelku uu aad uga muuqdo wadamada soo koraya. Tusaale ahaan, celceliska isticmaalaha Nigeria waxay ku qaataan afar saacadood iyo todobo daqiiqo kanaalada warbaahinta bulshada. 

Tani waa celceliska wakhtiga ugu dheer maalintii ee dhammaan wadamada. Taas bedelkeeda, celceliska isticmaalaha Japan wuxuu ku bixiyaa 51 daqiiqo oo keliya warbaahinta bulshada maalin kasta.

Facebook, YouTube, iyo WhatsApp waa saddexda aaladood ee ugu isticmaalka badan adduunka ee loo isticmaalo baraha bulshada. YouTube waxay leedahay 2.5 bilyan isticmaale, Iyo WhatsApp ayaa leh ku dhawaad ​​2 bilyan isticmaale. WeChat waa summada ugu caansan ee aan Maraykanka ku salaysanayn ee leh 1.29 bilyan isticmaaleyaasha firfircoon.

TikTok, Douyln, Kuaishou iyo Sina Weibo waa noocyo kale oo aan saldhig u ahayn Maraykanka kuwaas oo ka kooban 10ka liiska ugu sareeya. Shirkad kastaa ma sheegto lambarkeeda. Sidaa darteed, khubaradu waxay ku tiirsan yihiin saldhigga isticmaalaha firfircoon iyo dhegeystayaasha xayaysiinta ee wax laga qaban karo si ay u helaan tirakoob la cabbiri karo.

Isbeddellada la saadaaliyay ee 2023 eeg a ka fogaanayaan shabakadaha warbaahinta bulshada ee waaweyn iyo ka yar, si madax banaan u maamula shabakadaha oo helaya sumcad. 

Waxa kale oo la saadaalinayaa in kasta oo ay ku bilaabatay dhagax weyn, Metaverse ayaa soo jiidanaya waxaana lagu wadaa inuu noqdo shayga weyn ee soo socda. Khubarada ayaa aqoonsaday a suuqa iman kara $800 bilyan sugaya in lagu kashifo Metaverse dhexdeeda.

Intaa waxaa dheer, waayo-aragnimada macmiilka ayaa la filayaa inay noqoto mid bulsho ka sii badan. 75% macaamiishu waxay yiraahdeen masiibada COVID-19 waxay keentay isbeddel dabeecadeed muddada-dheer, kaas oo hal qodob uu yahay degdeg.

Sannadka 2023, summadaha waxaa laga filayaa inay abuuraan shabakado taageera warbaahinta bulshada oo u go'ay kanaalka iyagoo bixinaya jawaabo degdeg ah si kasta oo ay macaamiishu ula xiriiraan.

Sida laga soo xigtay Data Reportal, sahanka loo sameeyay dadka isticmaala internetka ee caalamiga ah ee da'doodu tahay 16 ilaa 64 waxay muujineysaa in sababta ugu weyn ee dadku u isticmaalaan baraha bulshada ay tahay inay la xiriiraan qoyska iyo asxaabta. Tani waxay ku xisaabtamaysaa 47% isticmaalayaasha internetka ee caalamka.

Sababaha kale ee ugu sarreeya waxaa ka mid ah buuxinta wakhtiga firaaqada (35.4%), akhrinta sheekooyinka wararka (34.6%), helida nuxurka (30%), arkay waxa laga hadlayo (28.7%), iyo helida waxyi (27%).

Sida laga soo xigtay Shepherd Social oo ku salaysan wararka LinkedIn, 52 milyan oo qof ayaa LinkedIn u isticmaala shaqo raadinta toddobaad kasta, la 101 codsi shaqo ayaa loo soo gudbiyaa goobta ilbiriqsi kasta iyo siddeed qof oo la shaqaaleysiiyay daqiiqad kasta.

Wararka LinkedIn ayaa intaas sii raaciyay in ka badan siddeed milyan oo codsiyo shaqo ah ayaa la soo gudbiyaa maalin kasta. Xogtu waxay soo jeedinaysaa in adeegsiga qaabka sawirka #OpenToWork uu kordhinayo suurtagalnimada helitaanka fariimaha qorista in ka badan 2X.

Calaamaduhu waxay si sii kordheysa u adeegsadaan kanaalada warbaahinta bulshada si ay u mashquuliyaan dhagaystayaashooda oo ay ula xiriiraan macaamiisha. Cilmi-baaristu waxay soo jeedinaysaa in Instagram waxay siin karaan xayeysiiyayaasha fursado badan oo ay ku mashquuliyaan macaamiishooda.

Halkii aad ka jeclaan lahayd boostada iyo wadaagista macluumaadka, madal Instagram waxay si dhakhso ah u soo gudbisaa fariin adag, taasoo keentay isgaarsiin waxtar leh. Intaa waxaa dheer, 44% isticmaalayaasha Instagram waxay wax ka iibsadaan alaabta toddobaad kasta, iyadoo 28% hawlahaas wax iibsiga la sii qorsheeyay.

93% Suuqgeeyayaasha Mareykanka ayaa qorsheynaya inay Instagram u adeegsadaan suuqgeyn saameyn ku leh, 68% ayaa isticmaali doona TikTok iyo Facebook, kaliya 26% ayaa isticmaali doona Snapchat.

Iyada oo la filayo in suuqa suuq-geynta saameeyay uu kordho 14.47% ee 2023, Waxaan filan karnaa inaan aragno waxqabadyo badan oo ka yimaada saameynyaasha waaweyn iyo kuwa yar-yar (kuwa leh wax ka yar 50,000 oo raacsan).

TikTok ayaa la filayaa inay xukumaan saaxadda saamaynta leh, iyada oo in ka badan 45% wadashaqaynta lacagta lagu bixiyo ay ka dhacayso goobta. Instagram-ka ayaa soo galay kaalinta labaad oo leh 39%. YouTube-ka dhutinku wuxuu ku dhamaanayaa kaliya 2%. Celcelis ahaan, summaduhu waxay ku bixin doonaan $257 si ay ula shaqeeyaan saameyne

Shanta waddan ee ugu sarreeya ee hela heshiisyada summada saamaynta leh waa USA Canada, UK, Australia, iyo Germany. Los Angeles waa magaalada leh tirada ugu badan ee saameeyayaasha.

Sida laga soo xigtay Datareportal, in kasta oo ay hoos uga dhacday 454 milyan isticmaalayaasha firfircoon bishii Luulyo 2021 ilaa 433 milyan bishii Luulyo 2022, Pinterest waxaa wali isticmaala 5.4% dadka aduunka oo dhan.

Hadda, madal ayaa kaalinta 15 aad ka gashay baraha bulshada ee ugu firfircoon aduunka. 2021, madalku waxa uu galay kaalinta 14-aad ee ugu firfircoon. Aaladaha xayeysiiska ee is-adeegga ayaa tilmaamaya taas Suuqgeeyayaashu waxay gaari karaan 251.8 milyan isticmaale, ama 5% isticmaalayaasha internetka 2022.

Maraykanka ayaa leh dadka isticmaala Pinterest ee ugu badan (88.6 milyan), waxaa ku xiga Brasil (32.1 milyan), Mexico (20.6 milyan), Germany (15.1 milyan), iyo Faransiiska (10.4 milyan)

Sida laga soo xigtay Statista, tiradu waxay ku saleysan tahay natiijada 2020 ee in ka badan 3.6 bilyan isticmaaleyaasha warbaahinta bulshada adduunka oo dhan. Waxaa la saadaaliyay in ay kori doonto ku dhawaad 6 bilyan isticmaaleyaasha warbaahinta bulshada firfircoon sanadka 2027.

Rajadu waxay ku salaysan tahay helida aaladaha mobilada oo jaban iyo horumarinta kaabayaasha dhaqaalaha. Isticmaalka sii kordhaya ee aaladaha mobilada ayaa si togan u saameeya kobaca caalamiga ah ee warbaahinta bulshada.

Waxaa jira isbedel dhacaya. In ka badan 50 milyan oo qof ayaa adduunka oo dhan isku haysta inay abuuraan nuxur, iyo macaamiishu waa ka fogaanshiyaha mega-ga weyn iyadoo loo xaglinayo bulshooyinka yar yar iyo kuwa ka run badan.

Noocyo waaweyn ayaa arkay isbeddelkan waxayna si istiraatijiyadeed ula shuraakoobeen abuuraha noocan ah, iyo suuqa ayaa hadda maraya ku dhawaad ​​100 bilyan oo doolar. Dhammaan suuqa saameeyay wax ka yar toban sano jir, markaa tani waa muuqaal cajiib ah oo waqti gaaban ah.

Ku dhawaad ​​56% macaamiisha ku jira warbaahinta bulshada waxay soo jeedinayaan inay ka bixi doonaan astaanta haddii aysan helin adeeg macaamiil oo wanaagsan.. Tusaale ahaan, celceliska wakhtiga jawaabta Facebook waa ku dhawaad ​​laba saacadood, taas oo aan la aqbali karin.

Waqtiga jawaab celinta ee la dheereeyey ee warbaahinta bulshada maaha mid wax ku ool ah sababtoo ah isticmaalayaasha intooda badani waxay filayaan in calaamaduhu ay ku jawaabaan 30 daqiiqo gudahood. Marka la barbardhigo, wakhtiga jawaabta ee Twitter waa 33 daqiiqo oo kaliya, oo ku dhow filashada macaamiisha.

Muhiimadda ay leedahay ka jawaabista su'aalaha macaamiisha ee warbaahinta bulshada ayaa noqonaysa mid sii kordheysa oo muhiim ah. Kaliya 23% macaamiisha ayaa doorbida isdhexgalka fool ka foolka ah markaad raadinayso arrimaha adeega macaamiisha ee adag.

Sidaa darteed, tignoolajiyada horumarsan ayaa gacan ka geysan kara in ay wax ka qabato 67% weydiimaha warbaahinta bulshada iyada oo aan la isticmaalin kanaalada kale ee adeegga macaamiisha. Bogga internetka ee saaxiibtinimada leh ayaa ku caawin kara sababtoo ah ku dhawaad ​​saddex-meelood meel macaamiishu waxay isticmaalaan taleefannadooda gacanta si ay u xalliyaan dhibaatooyinka.

Dhalinyaradu waxa ay isticmaalayaan baraha bulshada si ay wax uga iibsadaan. 50% dadka da'doodu tahay 24 ama ka yar ayaa isticmaala warbaahinta bulshada si ay u sameeyaan cilmi-baaris sumad, is barbar dhig qiimaha, oo go'aanso meesha ay ku kharash gareeyaan lacagtooda. Tan waxa la barbar dhigay 46% taas isticmaal matoorada raadinta. Kuwa da'doodu tahay 25 iyo wixii ka weyn ayaa weli doorbidaya isticmaalka matoorada raadinta baraha bulshada, laakiin farqiga ayaa si dhakhso ah u soo xidhmaya. 

Guud ahaan, si kastaba ha ahaatee, makiinadaha raadinta ayaa xisaabiya 32% dhammaan cilmi-baarista summada ay sameeyeen macaamiisha. Xayeysiisyada TV-ga ayaa ah 31%, iyo hadalka afka/tallooyinka waa 28%. Xayeysiiska warbaahinta bulshada ayaa sidoo kale soo gala 28%.

Guud ahaan, ragga ayaa baraha bulshada kaga badan dumarka oo ka kooban inta badan madal kasta marka laga reebo Snapchat, halkaas oo Haweenka ayaa 53.8% isticmaala. Dumarku waxay u badan tahay inay isticmaalaan LinkedIn ugu yaraan oo ay ku xisaabtamaan kaliya 42.8% isticmaalayaasha. Isticmaalayaasha Instagram way kala qaybsan yihiin ku dhawaad 50 / 50.

Gudaha USA, raggu waxay u badan tahay inay si yar u isticmaalaan baraha bulshada, iyaga oo ka samaysanaya 45.3% dhammaan isticmaalayaasha, oo leh 54.7% dumarka.

Qaadashada gaabiska ah ee ganacsiga bulshada waxaa inta badan loo aaneeyaa kalsooni la'aan. Marka loo eego sahan ay samaysay Accenture, saddexda walaac ee ugu sarreeya ayaa ah in wax iibsiga aan la soo celin doonin ama aan la ilaalin doonin haddii ay khaldan yihiin. (48%), siyaasad xumo soo celinta iyo soo celinta (37%), iyo sugitaanka waqtiyo dheer in amarrada ay yimaadaan (32%). Macaamiishu waxay sidoo kale ka welwelaan xaqiiqada alaabta iyo tayada.

Si loo horumariyo aagga, Accenture wuxuu leeyahay summadaha waa inay lahaadaan habraac fudud oo soo celin iyo lacag celin ah (41%) oo ay la socdaan sharraxaad cad iyo sawirro (29%). Abaalmarinta daacadnimada (25%) iyo dib u eegista macaamiisha (21%) sidoo kale darajo sare. 

Mid ka mid ah xaqiiqooyinka xiisaha badan ee ku saabsan warbaahinta bulshada waa taas YouTube-ku waa goob-galka warbaahinta bulshada ee 95% dadka ay da'doodu u dhaxayso 13-17. TikTok ayaa ku jirta kaalinta labaad 67%, Instagram-kana waa seddexaad 62%. Facebook waxaa isticmaala kaliya 32% ee dhalinyarada marka la barbar dhigo 71% sare ee 2015.

Marka ay timaado isticmaalka, 55% dhallinta Mareykanka waxay sheeganayaan inay ku qaataan waqtiga saxda ah baraha bulshada, halka 36% sheeg inay aad ugu badan ku bixinayaan dhuftoyada. Kaliya 8% dhalinyaradu waxay sheegaan in aanay si ku filan u isticmaalin.

Iyada oo ku saleysan tirooyinka 2021, Facebook ayaa wali ah guusha marka ay timaado wax ku oolnimada suuqgeynta. 62% suuqgeynayaashu waxay aamminsan yihiin in madalku ugu fiican tahay gaaritaanka yoolalka ganacsiga. Instagram waxa ay la socotaa tan 49%, iyo LinkedIn at 40%. 

Si kastaba ha ahaatee, dhammaan ma aha casaan. Tirooyinka Facebook ayaa hoos uga dhacay 78% sanadka 2020. Instagram-ka ayaa ka baxay 70%, iyo LinkedIn ayaa ka baxay 42%. Dhanka kale, TikTok wuu ka yimid 3% sanadka 2020 ilaa 24% sanadka 2021.

Xayeysiiska warbaahinta bulshada ayaa wali ah habka ugu kharash-oolsan ee lagu gaadho dhagaystayaal cusub. Marka la eego hababka dhaqanka, si loo gaaro 2,000 oo qof, waa kharash $150 idaacad laga sii daayo, $500 waayo maqaal joornaal, iyo $900 olole fariin toos ah.

Si kastaba ha ahaatee, suuq-geynta warbaahinta bulshada ayaa kaliya ku kacaya $75 si loo gaaro tiro dad ah oo isku mid ah. Taasi 50% in ka yar habka dhaqameed ee ugu jaban.

Celcelis ahaan xayaysiisyada warbaahinta bulshada qiimaheeda halkii gujiba waxay kala duwanaan kartaa $ 0.38 ilaa $ 5.26. Celceliska qiimaha LinkedIn gujis kasta waa kan ugu qaalisan $ 5.26, halka Twitter uu yahay kan ugu jaban oo kaliya Xirmooyinka 38. Facebook ayaa ku wareegsan Xirmooyinka 97, iyo Instagram waa $ 3.56.

TikTok waxay jirtay kaliya todobo sano mana muujinayso wax calaamado ah oo hoos u dhac ah. Taas lidkeeda. Haddii madalku ku sii socoto koritaanka heerka ay hadda joogto, waxay dhaafi doontaa barta isticmaalayaasha Facebook marka la gaaro 2026.

Arag in badan TikTok tirakoobka sanadka 2024 halkan.

Su'aalo caan ah ayaa laga jawaabay

Duub

Marka loo eego xaqiiqooyinka warbaahinta bulshada ee ugu dambeeyay iyo tirakoobyada, isticmaalka aaladaha warbaahinta bulshada ayaa si xawli ah u koraya. Hadda way dhammaadeen 4.74 bilyan oo qof ayaa isticmaala baraha bulshada adduunka oo dhan, iyadoo inta badan isticmaalayaasha ay galaan akoonadooda maalin kasta.

Goobaha ugu caansan ee warbaahinta bulshada waa Facebook, oo leh in ka badan 2.7 bilyan isticmaaleyaal firfircoon bishii, oo ay ku xigto YouTube oo leh 2 bilyan isticmaalayaasha firfircoon bishiiba iyo Instagram oo leh 1 bilyan isticmaaleyaal firfircoon bishii.

Marka la eego ka-qaybgalka, Instagram ayaa leh heerka ugu sarreeya ee is dhexgalka isticmaaleyaasheeda, oo leh 50% Instagram isticmaalayaashu waxay ka warbixinayaan inay hubiyaan madal dhowr jeer maalintii.

Intaa waxaa dheer, warbaahinta bulshada ayaa noqotay aalad suuqgeyn muhiim u ah ganacsiyada, iyadoo in ka badan 80% shirkadaha ay isticmaalaan baraha bulshada si ay ula xiriiraan macaamiishooda.

Haddii aad xiisaynayso tirokoobyo badan, naga eeg bogga tirakoobka internetka halkan.

Ilo:

• https://datareportal.com/social-media-users.
• https://www.statista.com/topics/2478/mobile-social-networks/#topicHeader__wrapper
• https://www.statista.com/statistics/433871/daily-social-media-usage-worldwide/
• https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
• https://www.talkwalker.com/social-media-trends#
• https://thesocialshepherd.com/blog/linkedin-statistics.
• https://blog.linkboost.co/is-the-open-to-work-linkedin-feature-working-against-you-opentowork/
• https://sproutsocial.com/insights/social-media-statistics/
• https://collabstr.com/2023-influencer-marketing-report
• https://www.forbes.com/sites/nicolemartin1/2018/11/30/how-social-media-has-changed-how-we-consume-news/
• https://www.weforum.org/agenda/2023/04/social-media-internet-connectivity.
• https://datareportal.com/essential-pinterest-stats
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• https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/
• https://www.statista.com/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform
• https://www.statista.com/statistics/1319300/us-social-media-audience-by-gender
• https://www.wordstream.com/wp-content/uploads/2021/07/cost-effective-ad-types-digital-vs-traditional.jpg
• https://www.peppercontent.io/blog/traditional-vs-digital-advertising-cost/
• https://www.webfx.com/social-media/pricing/how-much-does-social-media-advertising-cost/