30 + Google Tirakoobka Matoorka Raadinta, Xaqiiqooyinka & Isbeddellada 2023

Markaad u baahato jawaabta su'aasha, xaggee u socotaa? Ku Google, Dabcan! Awooddeeda buuxda ayaa ka dhigtay mashiinka raadinta ugu weyn, isaga oo ka jawaabaya balaayiin su'aalo ah maalin kasta. Waa kuwan waxa ay tahay inaad ka ogaato kuwii ugu dambeeyay Google Tirakoobka mashiinka raadinta ee 2023 ⇣.

Aan ku bilowno qaar ka mid ah kuwa ugu xiisaha badan oo kooban Google Tirakoobka mashiinka raadinta iyo isbeddellada:

• Google xakameeyo 91% ee suuqa matoorada caalamiga ah.
• In 2022, GoogleDakhliga ayaa ahaa 69.1 bilyan oo doolar (laga bilaabo Q3 2022).
• Google geeddi-socodku wuu dhammaaday 3.5 bilyan baadhaa maalin kasta.
• Google degan yahay a 83.84% saamiga suuqa mashiinka raadinta adduunka.
• Natiijada ugu sareysa ee raadinta Google helayaa a 39.8% qiimaha gujinta.
• Ku dhowaad sagaal ka mid ah tobankii isticmaalayaasha adduunka oo dhan ayaa isticmaala Google si aad u baadho internetka.
• In 2022, 59.21% of Google isticmaalayaasha ayaa helay Google iyada oo loo marayo telefoonka gacanta.
• Xayeysiyeyaashu waxay sameeyaan celcelis ahaan $2 dakhli ahaan $1 kasta oo la kharash gareeyo on Google xayeysiiska.
• Macaamiisha waa 2.7 jeer Waxay u badan tahay inaad u tixgeliso ganacsigaaga mid sumcad leh haddii aad leedahay dhammaystiran Google Profile-ka Ganacsigayga. 
• Erayga ugu caansan ee qoyska 2022 waa "Facebook. " 
• 20% oo ka mid ah mareegaha darajada ugu sarreeya weli kuma jiraan qaab mobile-saaxiibtinimo ah, iyo Google ma kala hormarin doono natiijooyinka raadinta

Tan iyo markii ay GoogleDaah-furka 1998-kii, makiinadda goob-raadinta ayaa u xukumay warshadaheeda sida kuwa kale oo yar taariikhda casriga ah. Ku dhawaad ​​sagaalkiiba tobankii Isticmaalayaasha Internetka dunidu ku tiirsan tahay Google si aad u hesho macluumaadka muhiimka ah.

Waxqabadka cajiibka ah waxaa taageeray tignoolajiyada horumarsan. Weydiinta isticmaale kastaa waxay isticmaashaa 1000 kombiyuutar 0.2 ilbiriqsi gudaheed, waydiinta xogtuna waxay socotaa ku dhawaad ​​1,500 mayl si ay ugu soo bandhigto macluumaadka waxtarka leh ee isticmaala.

2023 Google Tirakoobka Matoorka Raadinta & Isbeddellada

Halkan waxaa ah ururinta kuwa ugu casrisan Google Tirakoobka mashiinka raadinta si uu ku siiyo xaaladda hadda jirta ee waxa dhacaya 2023 iyo wixii ka dambeeya.

Ilaa rubuci saddexaad ee 2022, GoogleDakhliga ayaa ahaa 69.1 bilyan oo doolarka Maraykanka ah, taasoo kor u kacday 6% sannadkii.

In 2021, Google' soo saaray $ 256.7 bilyan dakhliga sanadka oo dhan. GoogleDakhliga ayaa inta badan ka kooban xayaysiis, laakiin Google Cloud waxay si dhakhso ah u noqonaysaa isha dakhli ee muhiimka ah sidoo kale. Si cajiib ah, Google wuxuu ku kordhiyey guntiisa $ 74.2 bilyan tan iyo 2020.

Google geeddi-socodku wuu dhammaaday 3.5 bilyan ayaa la baadho maalin kasta. Haddii aad jabiso tirakoobkan cajiibka ah, taasi waxay la macno tahay Google geeddi-socodyada, celcelis ahaan, way dhammaadeen 40,000 oo weydiimo raadin ah ilbiriqsi kasta ama 1.2 tiriliyan raadin sanadkii.

Marka la barbardhigo, dib u 1998, markii Google la bilaabay, waxa ay farsamaynaysay in ka badan 10,000 oo su'aalo raadin ah maalintii. In ka badan 20 sano, Google Waxay ka baxday in si dhib yar loo aqoonsado oo noqotay qayb muhiim ah oo ka mid ah nolol maalmeedka dadka wax baadha ee adduunka oo dhan.

Sagaal ka mid ah tobankii isticmaale isticmaalka adduunka oo dhan Google sida mashiinka raadinta si ay u baaraan internetka. Saddexda tartan ee ugu dhow, Bing, Yahoo, iyo Yandex, ayaa matalaya 7.5% wadarta guud ee mashiinka raadinta, oo ay ku dhufteen Googleweyn 90.82% saamiga suuqa.

Dalka Maraykanka, Google gacanta 91.20% dhammaan weydiimaha raadinta, halka Microsoft Bing uu ka masuul yahay 5%.

Si kastaba ha ahaatee, Googleceejinteeda ayaa laga yaabaa inay isbedesho 2023, sida Microsoft ay tixgelinayso ku darista ChatGPT Bing.

Helitaanka booska ugu sarreeya Google waa u qalantaa dadaalka maadaama ay soo jiidato a 39.8% qiimaha gujinta. Booska raadinta laba ayaa ku raaxaysanaya a 18.7% qiimaha gujinta, halka booska sagaalaad uu yahay kaliya 2.4%. 

Haddii aad maareyso inaad hesho qayb gaar ah (cutubka jawaabta qoraalka geesinimada leh ee ka muuqda natiijooyinka raadinta), heerka gujinta ayaa la kordhiyaa ilaa 42.9% booska ugu sarreeya iyo 27.4% booska labaad.

Natiijo goobid heersare ah oo ku taxan Google ma dammaanad qaadi karo guji. GoogleNatiijooyinka raadinta waxay si isa soo taraysa u muujinayaan jawaabo badan oo degdeg ah, qaybo muuqda, sanduuqyo aqoon, iwm.

Natiijo ahaan, ¼ dhammaan baaritaannada la sameeyay Google Kumbiyuutarrada desktop-ka waxay ku dhammaadeen gujin la'aan hantida mareegaha ee natiijooyinka raadinta. Isticmaalayaasha mobilada, tiradani waxay ahayd 17.3%.

In 2022 Google waxay cusboonaysiisay algorithm-keeda AI si ay uga caawiso nidaamkeeda darajada inay si fiican u fahmaan luqadda. Natiijo ahaan, in la saxo ulajeedka isticmaalaha waxa ay noqotay muhiim si aad u hesho boggaga internetka si ay u darajo.

Tani waxay ka dhigan tahay inaad qasab tahay Tixgeli waxa isticmaalayaashu ay faa'iido u helaan marka ay eegayaan nuxurka oo qaado hab dhammaystiran si aad u abuurto. Marka la eego suuq-geynta, waxaad u baahan tahay inaad tixgeliso midka gaarka ah heerka macaamiisha inta lagu jiro safarka iibsadaha.

Samee shabakad saaxiibtinimo mobile haddii aad rabto in alaabtaada ama sawirkaagu ka soo muuqdo Google bogga natiijooyinka mashiinka raadinta. Marka la barbar dhigo isticmaalayaasha desktop-ka, sawirku wuxuu 12.5x jeer kaga dhow yahay inuu ka soo muuqdo isticmaalaha hortiisa isagoo isticmaalaya mobilka. Sidoo kale, a Fiidiyowgu wuxuu soo bixi doonaa 3x jeer in ka badan inta badan mobilada.

Taas bedelkeeda, helitaanka natiijooyin wanaagsan oo fiidiyowyada desktop-ka ayaa laga yaabaa inay kharash badan ku baxaan. Fiidiyowyo ayaa soo baxay 2.5x jeer ka badan inta badan Google Natiijooyinka desktop-ka marka loo eego raadinta mobilada. 

Raadinta Desktop sidoo kale way ku fiican tahay adeegsiga qaybo muuqda, kuwaas oo ay u badan tahay inay ku dhacaan laba jeer inta jeer ee miiska.

In 2022, 59.4% dhammaan taraafikada shabakadda waxay ka yimaadeen aaladaha mobilada, iyo 59.21% shaqsiyaadkaas waxay isticmaalayaan Chrome si ay wax uga baaraan. Safari waa browserka labaad ee ugu caansan 33.78%.

Sannadkii 2013-kii, talefanka gacanta waxa uu ka qayb qaatay 16.2% taraafikada, isaga oo si tartiib tartiib ah u kordhay ilaa 59.4% sanadka 2022-ka 75.84% ayaa kordhay.

Celceliska qiimaha beddelkiiba on the Google Shabakadda raadinta waa $56.11. Heerka beddelka ayaa aad uga wanaagsan kan Google Shabakadda soo bandhigta, taasoo ku kacaysa xayaysiiyayaasha $90.80 beddelkiiba. Baabuurta iyo warshadaha socdaalku waxay u beddelaan qiime aad u hooseeya $26.17 iyo $27.04, siday u kala horreeyaan.

Cilmi-baaristu waxay soo jeedinaysaa in Google Shabakadda raadinta waxay bixisaa heerar aad uga wanaagsan dhammaan qaybaha marka laga reebo xilliga firaaqada iyo maaliyadda. Xayeysiyayasha xilliga firaaqada iyo warshadaha maaliyadeed waxay inta badan natiijooyin wanaagsan ka helaan shabakadda bandhigga Googe.

Celceliska qiimaha beddelkiiba on the Google shabakada raadinta waa $ 56.11. Heerka beddelka ayaa aad uga wanaagsan kan Google Shabakadda soo bandhigta, taas oo qiimaysa xayaysiiyayaasha $ 90.80 beddelaad kasta.

Intaa waxaa dheer, qiimaha beddelka ayaa aad uga fiican Google Ka raadi shabakada 4.40%. Tan waxaa la barbar dhigay 0.57% waayo, Google Shabakadda Bandhig

Cilmi-baaristu waxay soo jeedinaysaa in Google Shabakadda raadinta waxay bixisaa heerar aad uga wanaagsan dhammaan qaybaha marka laga reebo xilliga firaaqada iyo maaliyadda. Xayeysiyayasha xilliga firaaqada iyo warshadaha maaliyadeed waxay inta badan natiijooyin wanaagsan ka helaan shabakadda bandhigga Googe.

GoogleDhaqaaleyahanka ugu sareeya, Hal Varian, ayaa sheegay in haddii gujisyada raadinta la keeno ganacsiyo badan sida gujisyada xayeysiiska, waxay dhalin doontaa $11 $1 kasta oo lagu kharash gareeyo Google Ads halkii ay ka ahaan lahayd $2 dakhliga laga helay dhagsiga xayeysiiska.

Aragti ahaan, tani waxay ka dhigaysaa sDhagsi dhagaha dhagaha 70% ayaa ka qiimo badan gujisyada xayaysiiska

Ku dhawaad ​​kala badh Google Isticmaalayaasha waxay raadiyaan macluumaadka maxaliga ah ee internetka. Waxaa ka sii muhiimsan, ku dhawaad ​​30% ee Google Isticmaalayaasha moobaylku waxay bilaabaan waydiintooda goobidda iyagoo raadinaya alaab gurigooda u dhow. Seddex-meelood laba meel macaamiisha raadiya ganacsiyada maxaliga ah waxay ku dhamaanayaan inay booqdaan dukaamada shan mayl u jira guryahooda.

Ganacsiyada maxaliga ah, waa lama huraan in lala wadaago goobahooda sababtoo ah 86% dadku way isticmaalaan Google Khariidado si loo helo ciwaan ganacsi Ku dhawaad ​​76% dadku waxay soo booqan doonaan dukaanka hal maalin gudaheed, 28% waxay iibsan doonaan badeecada la rabo.

Dib u eegista macaamiisha iyo Google Qiimaynta xiddiguhu waxa ay door muhiim ah ka ciyaartaa guusha ganacsiga. Isbeddellada ugu dambeeyay ayaa muujinaya taas waxaad heli doontaa ku dhawaad ​​13,000 oo hogaan oo dheeri ah adiga oo ku kordhinaya qiimeynta xiddiga 1.5.

Qiimaynta xiddigta on Google sidoo kale waa muhiim sababtoo ah kaliya 53% ee Google isticmaalayaashu waxay tixgeliyaan isticmaalka ganacsi ka yar 4-xiddigood. Kaliya 5% shirkadaha Google Hayso qiimeyn ka yar 3-xiddigood.

Maalin walba, Google hababka 15% gaar ah, waligeed lama raadin ka hor ereyada muhiimka ah. Celcelis ahaan, isticmaaluhu wuxuu samayn doonaa afar ilaa shan goobood maalintii. Google Sawirku wuxuu ka kooban yahay 20% dhammaan weydiimaha raadinta, taas oo tusinaysa in dadku ay wax badan ka baranayaan isticmaalka search engine.

Xayeysiyayasha, korodhka Google Raadinta sawirku waxay ka dhigan tahay inay abuuri karaan waxyaabo hareeraha sawirada iyo xogta muuqaalka si aad u hesho darajada ugu sareysa Google.

Sida laga soo xigtay cilmi-baaris dhowaan daboolaysa in ka badan 5 milyan oo weydiimo raadin ah iyo 874,929 bogag Google, ereyga muhiimka ah ee cinwaanka ayaa ku dhiirigelin doona isticmaalayaasha inay gujiyaan bogga. Qiimaha sare ee CTR wuxuu ku salaysan yahay dhammaan weydiinta raadinta. Waxay ka dhigan tahay in milkiilayaasha mareegaha ay isku dayaan inay ku daraan ereyga muhiimka ah oo dhan URL.

Google Algorithm raadinta mashiinka raadinta waxay u tixgelisaa CTR sare inay tahay mid ka tarjumaysa tayada bogga shabakadda. Isticmaalka ereyga muhiimka ah ee ciwaanka waxay u badan tahay inay dhaliso taraafig badan waxayna caawisaa degelka in uu sareeyo.

Khubarada Google shaaca ka qaaday in backlinks ayaa ka mid ah saddexda arrimood ee ugu muhiimsan ee lagu gaari karo darajo sare. Sidaa darteed, haddii aad rabto inaad hesho muuqaalka ugu sarreeya oo aad boos sare ka hesho Google, isku day inaad ku darto inta ugu badan ee tayada dambe ee tayada sare leh ee suurtogalka ah.

Guud ahaan, Inta badan backlinks boggu leeyahay, inta badan taraafikada organic ay ka hesho Google. Milkiilayaasha mareegaha sidoo kale waa inay sameeyaan isku xirka dhismaha sababtoo ah waxay u ogolaataa shabakadaha in ay ka helaan taraafikada mareegaha kale ee darajada sare leh.

In kasta oo ay leeyihiin URL-yada aadka u fudud, dadku wali way qaataan Google markay rabaan inay helaan mareegaha ay jecel yihiin. "Facebook" waa ereyga ugu badan ee la raadiyo Google, oo leh 213 milyan oo baaritaan bishii. 

"YouTube" ayaa ku xiga liiska (143.8 milyan oo baaritaan bishii), ka dibna "Amazon" (119.7 milyan oo baaritaan bishii). "Cimilada" waxay amartaa 95.3 milyan oo baaritaan bishii, Walmart ayaana ku jirta kaalinta 5-aad 74.4 million.

Sida laga soo xigtay Ahrefs, kuwani waxay ahaayeen 10-kii baaritaan ee ugu sarreeyay Google 2022 caalamka:

Xogtan ayaa yara qalloocan maadaama ay tani tahay nooca qoyska-saaxiibtinimo. Waxaa jira kelmado lagu qiimeeyay dadka waaweyn oo amra mug raadin aad u sarreeya, laakiin halkan kuma daabici doono.

Lahaanshaha dhamaystiran Google Muuqaalka Ganacsigaygu wuxuu muhiim u yahay ganacsiyada maxalliga ah inay horumaraan. Macaamiisha waa 2.7 jeer ayey u badan tahay si aan kuu tixgeliyo haddii aad haysato wax walba oo dhammaystiran oo cusub.

Intaas waxaa sii dheer, 64% macaamiisha ayaa isticmaalay Google Ganacsigeyga si aad u hesho faahfaahinta xiriirka ganacsi iyo waa 70% waxay u badan tahay inay soo booqdaan goobtaada. Intaa waxaa sii dheer, kanaga Google Liistada ganacsigeyga ayaa kor u qaadi karta ilaa 35% gujisyo dheeri ah oo lagu sameeyo mareegahaaga.

Dib u eegista macaamiisha iyo Google Qiimaynta xiddiguhu waxa ay door muhiim ah ka ciyaartaa guusha ganacsiga,maadaama macaamiishu u arkaan qiimaynta xiddigaha sida shaabad tayada iyo isku halaynta. Natiijooyinka ugu wanaagsan, qiimeyntaadu waa inay noqotaa 3.5 xiddigood ama ka sareeya.

79% dukaamaystayaashu waxay sheegaan inay ku kalsoon yihiin dib u eegista internetka Sida ugu badan ee talooyinka shakhsi ahaaneed, markaa waxaa hubaal ah inay mudan tahay inaad weydiiso macaamiishaada iyaga.

Si aad u kordhiso fursadda qof gujinaya boggaaga, waa in aad leedahay cinwaan ah inta u dhaxaysa 40 - 60 xaraf. Tani waxay la mid tahay a Heerka CTR ee 33.3% iyo 8.9% celceliska CTR ka wanaagsan marka loo eego dhererka cinwaanka kale. 

Ciwaanka leh lix ilaa sagaal kelmadood ayaa sidoo kale si fiican loo soo dhaweeyay oo leh a CTR ee 33.5%. Magacyada gaagaaban ee saddex kelmadood ama ka yar ayaa ah kuwa ugu xun, oo leh a CTR kaliya 18.8%, halka cinwaanada leh in ka badan 80 xaraf ay sidoo kale leeyihiin hoose CTR ee 21.9%.

Dib-u-xireyaasha weli waa muhiim ( qodobka labaad ee ugu muhimsan). Si kastaba ha ahaatee, isticmaalayaasha internetka ayaa dalbanaya xog tayo sare leh, khusaysa, oo la cusbooneysiiyay, iyo Google Hadda waxa ay tani u dhigaysaa waxa ugu muhiimsan ee lagu saxayo.

Celceliska dhererka boostada ee maqaallada darajada sare waa 1,890 kelmadood waxaana loo habayn doonaa si habsami leh oo loo habayn doono H1, H2, H3, iwm. Tani waxay la xiriirtaa Qaybta darajada saddexaad ee ugu muhimsan - ujeedada isticmaalaha. Si kastaba ha ahaatee, sida aan horay ugu soo bandhignay maqaalka, ujeedada isticmaaluhu si degdeg ah ayey u kacaysaa si ay u noqoto mid aad muhiim u ah.

Hadda, 27% dadka caalamiga ah ee internetka ayaa isticmaala cod raadinta aaladaha mobilada. Dalka Mareykanka, tiradan ayaa kor u kacday 41% dadka waaweyn ee Maraykanka iyo 55% dhalinyarada. 

Iyadoo ay jiraan tirooyinkan, adeegsiga codka si wax loogu raadiyo ayaa hadda lagu qiimeeyay sida nashaadaad ku salaysan codka ugu isticmaalka badan ka dib marka aad wacdo, fariin qoraal ah, hesho tilmaamo, ciyaarista muusiga, iyo dejinta xasuusinta. Si kastaba ha ahaatee, cod raadinta ayaa ah Habka labaad ee ugu caansan ee raadinta ka dib raadinta browserka.

70% baaritaanada lagu sameeyo taleefannada gacanta ayaa horseeda ka-qaybgalka khadka; si kastaba ha ahaatee, 61% isticmaalayaashu kuma soo laaban doonaan degelka haddi aan mobilka la hagaajin. Intaa waxaa dheer, Google garanaya jahawareerka shabakadaha aan la hagaajinin ee sababa isticmaaleyaasheeda oo waxay mudnaanta siiyaan mareegaha saaxiibtinimada leh ee moobaylka natiijooyinka raadinta.

Kani waa war xun inta hadhay 20% mareegaha darajada sare leh ee wali u baahan in ay horumariyaan goobahooda wax baadhista mobaylada.

Ilo:

• https://abc.xyz/investor/static/pdf/2022Q3_alphabet_earnings_release.pdf
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• https://firstpagesage.com/seo-blog/google-click-through-rates-ctrs-by-ranking-position/
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• https://www.searchenginejournal.com/2022-seo-trends-podcast-2/432620/
• https://bloggingwizard.com/voice-search-statistics/
• https://www.monsterinsights.com/google-ranking-factors/
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