Facebook weli waxa ay ka taliyaa ugu sarreeya caalamka warbaahinta bulshada oo, su'aal la'aan, waa mid ka mid ah aaladaha warbaahinta bulshada ee ugu awoodda badan ee la heli karo. Waa la wada ogsoon yahay in Mark Zuckerberg uu aasaasay Facebook (asal ahaan loo yaqaan "Facebook") sannadkii 2004, shirkadduna si degdeg ah u ballaarisay.
2009-kii Facebook waxa ay iibsatay Instagram, ka dibna 2014, waxa ay heshay Whatsapp. Bishii Oktoobar 2021 "Facebook Inc" shirkadda waalidka ee dhammaan saddexda goobood, waxay magaceeda u beddeshay Meta.
Xumbadu hadda ma dilaacday? Tan iyo markii ay noqotay Meta, shirkaddu waxay daadisay $700 bilyan tan iyo qiimihiisu ugu sarreeyay suuqa ee $1 tiriliyan bishii Sebtembar 2021.
In kasta oo ay taasi jirto masiibadani qiimaha leh, Facebook waxa ay sii waddaa in ay si adag u xajisato magaceeda oo ah goobta warbaahinta bulshada ee ugu caansan adduunka.
Halkan, waan soo ururiyay 55+ xisaabaadka Facebook ee ugu dambeeyay ee 2024 si aan si mug leh idiinkula socodsiiyo heerka ay maanta marayso baraha bulshada ee aduunka loogu jecelyahay
Tirakoobka Guud ee Facebook
Marka hore, aan ku bilowno ururinta xogta guud ee Facebook iyo xaqiiqooyinka 2024:
- Dakhliga xayeysiinta ee Q3 2023 ee Facebook wuxuu ahaa $33.6 bilyan, 23% ayuu ka sarreeyaa Q3 2022.
- Waxaa jira 1.98 bilyan oo isticmaalayaasha Facebook ee firfircoon maalin kasta
- Celcelis ahaan, waxaa jiray 2.09 bilyan Isticmaalayaasha Firfircoon ee Maalinlaha ah (DAUs) Sebtembar 2023, koror 5% ah marka loo eego Sebtembar 2022.
- Bishii Janaayo 2024, qiimaha saamiga Meta wuxuu ku dhowaa $370. Sicirka ugu sarreeya ayaa ahaa $382.18 (09-07-2021)
- Facebook weli waa kan ugu sarreeya, isagoo ka horreeya Instagram-ka kaalinta labaad iyo kaalinta saddexaad ee TikTok
By Q3 2024, Facebook's Dakhliga xayaysiiska ayaa gaadhay $33.6 bilyan, 23% ayaa ka sarreeya Q3 2022.
Facebook Isticmaalayaasha firfircoon ee billaha ah (MAUs) ayaa koray 91 milyan ilaa 3.04 bilyan Q3 2023, marka la barbar dhigo 2.95 bilyan Q3 2022. Waxay ka dhigan tahay koror 3% sanadka ka dambeeya.
Waxaa jiray 2.09 bilyan Isticmaalayaasha Firfircoon ee Maalinlaha ah (DAUs) Celcelis ahaan Sebtembar 2023, ayaa kordhay 5% marka la barbar dhigo Sebtembar 2022.
Reality Labs, qaybta VR ee Facebook iyo AR, ayaa soo saartay $210 milyan Dakhliga Q3 2023, kaas oo 26.3% ka yar marka loo eego $285 milyan ee Q3 2022.
Meta waxay eriday 21,129 shaqaale tan iyo Q3 2022, taasoo ah 24% hoos u dhac ku yimid tirada madaxa. Shirkaddu hadda waxay leedahay 66,185 shaqaale ah ilaa Q3 2023.
Bishii Janaayo 2024, Qiimaha saamiga Meta wuxuu ku dhowaa $370. Sicirka ugu sarreeya ayaa ahaa $382.18 (09-07-2021)
Facebook-ga adduunka oo dhan Celceliska Dakhliga Isticmaale kasta (ARPU) wuxuu ahaa $11.23 Q3 2023, kaas oo 3% ka sarreeya Q3 2022. Q3 2022, Facebook's ARPU wuxuu ahaa $10.90.
Facebook Celceliska Dakhliga Isticmaale kasta (ARPU) ee Maraykanka iyo Kanada wuxuu ahaa $56.11 Q3 2023, adduunka ugu sarreeya. Q3 2022, Facebook's ARPU ee Mareykanka iyo Kanada wuxuu ahaa $58.77. Waa hoos u dhac 4.5% ah sanadka oo dhan.
Shanta bog ee ugu caansan Facebook-ga waa Facebook (189 milyan oo taageerayaal ah), Cristiano Ronaldo (168 milyan oo taageerayaal ah), Samsung (161 milyan oo taageere), iyo Mudane Bean (140 milyan oo taageerayaal ah).
Hindiya ayaa hogaamineysa wadarta guud ee isticmaalayaasha Facebook, Hindiya waxay ku faantaa wadar ahaan 329 milyan isticmaaleyaasha Facebook. Taasi waa ku dhawaad 23.88% wadarta guud ee dadka Hindiya 1.38 bilyan
Xargaha Meta waa baraha bulshada ee ugu kobaca badan taariikhda (100 milyan isticmaale shan maalmood gudahood).
Tirakoobka Isticmaalka Facebook
Sidee dadku u isticmaalaan Facebook? Aynu eegno xisaabaadka isticmaalka Facebook ee 2024
- 1.8 bilyan oo qof ayaa isticmaala Facebook Groups bil kasta
- Ka-qaybgalka ugu sarreeya ee Facebook wuxuu dhacaa Isniinta ilaa Jimcaha 3 subaxnimo, Talaadada 10 subaxnimo, iyo duhurkii
- Celcelis ahaan, boggaga Facebook ee u dhexeeya 10k – 100k taageere ayaa leh heerka hawlgelinta hal 455 taageere
Isticmaalayaasha Facebook ayaa soo saara 4 milyan ayaa jecel daqiiqad kasta.
Maalin kasta, agagaarka 1 bilyan oo Sheekooyin Facebook ah waa la wadaagaa.
1.8 bilyan oo qof ayaa isticmaala Facebook Groups bil kasta.
30-kii maalmoodba, celceliska isticmaalayaasha Facebook ayaa jecel 11 dhejis, ka tago shan faallooyin, dib u wadaaga hal boostada, oo guji laba iyo toban xayaysiis.
Waxaa jira 203.7 milyan isticmaaleyaasha Facebook ee Maraykanka, qof walbana wuu kharash gareeyaa 33 daqiiqo celcelis ahaan madal maalin kasta.
Xidhiidhka ugu sarreeya ee Facebook ayaa dhacaya Isniinta ilaa Jimcaha 3 subaxnimo, Talaado 10 subaxnimo, iyo duhurkii. Maalinta ugu xun ee Facebook la soo dhigo waa Sabtida.
81.8% isticmaalayaasha kaliya isticmaal Facebook on a qalabka gacanta.
350 milyan oo sawir ayaa la soo geliyaa Facebook maalin kasta. Taasi waa 250,000 daqiiqadii ama 4,000 ilbiriqsikii.
Bil kasta, 20 bilyan oo fariimo ganacsi la xiriira waxaa lagu kala bedelaa Facebook Messenger. Gudaha Maraykanka, hadda waxaa jira 135.9 milyan oo Facebook Messenger ah isticmaalayaasha.
71% isticmaalayaasha Facebook waxay u aadaan goobta si ay ula socdaan kuwa ay jecel yihiin, halka in ka badan 59% sidoo kale kala soco wararka iyo dhacdooyinka taagan.
Suuqa Suuqa Facebook waxa laga heli karaa 70 wadan oo aduunka ah waana ay helaan in ka badan 800 milyan isticmaale bishii. Tan waxa ku jira mid ka mid ah saddexdii qof ee ku nool Maraykanka.
Celcelis ahaan boostada Facebook ayaa ku raaxaysanaya a organic gaadho 6.4 likes.
In ka badan 50% dadka adduunka wuxuu ku hadlaa luqad aan ka mid ahayn tobanka luqadood ee ugu sarreeya adduunka lagaga hadlo. Sidaa darteed, Meta ayaa hadda wax baraya AI si ay u tarjumto 100-ka luqadood ee wakhtiga dhabta ah isla markaaba.
Celcelis ahaan, boggaga Facebook ee u dhexeeya 10k – 100k taageere ayaa leh heerka ka qaybgalka mid ka mid ah 455 taageere. Bogag leh in ka badan 100k taageere ayaa leh hal hawlgelin 2,000 oo taageere kasta.
Isticmaalaha Facebook Tirakoobka Dadweynaha
Haddaba, aynu si qoto dheer u dhex galno tira-koobka dadweynaha Facebook iyo xaqiiqooyinka 2024:
- Kooxda da'da ugu badan ee adeegsata Facebook waa 25-34 jir.
- Dadka ugu sarreeya Facebook waa ragga da'doodu u dhaxayso 25-34 (17.6 boqolkiiba saldhigga isticmaalaha caalamiga ah).
- Saldhigga isticmaale ee Facebook ee 13 - 17 jir ayaa hoos u dhacay tan iyo 2015.
Laga bilaabo Janaayo 2024, 56.5% dadka isticmaala Facebook waxay ahaayeen rag, 43.5% waxay ahaayeen dumar.
Bishii Janaayo 2024, kooxda ugu da'da weyn ee adeegsata Facebook waxay ahayd 25-34 sano jir. Madashu waa ugu yaraan ay isticmaalaan 13-17-jirka.
Shanta waddan ee hormuudka ka ah ee ku salaysan cabbirka dhagaystayaasha Facebook Hindiya (349.7 milyan), USA (182.3 milyan), Indonesia (133.8 milyan), Brazil (114.7 milyan), iyo Mexico (92.1 milyan).
Bishii Janaayo 2024, 5.3% wadarta isticmaalayaasha Facebook ee firfircoon adduunka oo dhan waxay ahaayeen dad waaweyn da'da 65 ama ka weyn.
Shaqsiga ugu sarreeya ee Facebook waa ragga da'doodu u dhaxayso 25-34, taasoo ka dhigaysa 17.6 boqolkiiba saldhigga isticmaaleyaasha caalamiga ah.
Facebook Dhageystayaasha ugu sarreeya ee xayeysiiska waxay u dhexeeyaan 18-44 sano jir, iyada oo ugu badan ee hawlgelinta ay yihiin rag da'doodu tahay 25 - 34 jir.
Facebook 13-17-sano jir saldhigga isticmaalaha ayaa hoos u dhacay ilaa 2015. Qaxitaanka waxaa inta badan loo aaneynayaa dhalinyarada u soo guurtay TikTok.
74% dadka dakhligoodu sarreeyo isticmaal Facebook si aad u raadsato alaabo kala duwan si aad u iibsato. Qaybta dakhliga sare waxaa ka mid ah kuwa qaata ugu yaraan $75,000 bishii.
Tirakoobka Suuqgeynta Facebook
Halkan waxaa ah ururinta tirooyinka suuq-geynta Facebook iyo xaqiiqooyinka 2024. Qalabka muhiimka ah:
- Macaamiisha ayaa 53% aad ugu dhow inay wax ka iibsadaan nooc si fudud looga heli karo Facebook Messenger
- 78% macaamiisha Maraykanka ayaa sheegay in ay heleen alaab cusub iyaga oo eegaya Facebook
- Marka la samaynayo cilmi-baaris, 48.5% go'aan-qaadayaasha B2B waxay isticmaalaan Facebook
Waxaa jira in ka badan 200 milyan oo ganacsi oo ku leh Facebook; si kastaba ha ahaatee, kaliya saddex milyan oo ganacsi ayaa hadda xayeysiiya on Facebook.
62% dadka ku andacoonayaan in ay danaynayaan badeecada kordhay ka dib markii uu ku arkay muuqaal Facebook ah.
Macaamiisha waa 53% ayay u badan tahay in la iibsado laga bilaabo calaamad si fudud looga heli karo Facebook Messenger.
78% macaamiisha Maraykanka ayaa leh la helay badeeco cusub adigoo eegaya Facebook, iyo 50% macaamiisha ayaa raba inay isticmaalaan Sheekooyinka Facebook si loo ogaado badeecooyin cusub.
Wey jiraan 60 milyan oo bogag ganacsi oo Facebook ah, iyo 93% ganacsiyadaasi waxay ku firfircoon yihiin goobta.
Marka la samaynayo cilmi-baaris, 48.5% ee go'aanqaadayaasha B2B isticmaal Facebook.
Ka-qaybgalkeeda sare awgeed, 81% ganacsiyada waxay door bidaan inay isticmaalaan muuqaal xeeladahooda suuqgeyneed ee Facebook.
Facebook ayaa mas'uul ka ah in ka badan rubuc dhammaan kharashaadka xayeysiiska dhijitaalka ah; tan waxaa ku xiga Google (28.9%) iyo Amazon (10.3%).
10.15% isticmaalayaasha Facebook si gaar ah u isticmaal madal si aad u raadsato badeecooyin cusub oo aad ku iibsato.
Tirakoobka Xayeysiinta Facebook
Ugu dambeyntii, aan ogaano qaar ka mid ah tirakoobyada xayaysiinta ee aadka u xiisaha badan ee 2024:
- Laga bilaabo Q3 2023, dakhliga xayaysiiska Facebook wuxuu ahaa $33.6 bilyan, taas oo 23% ka sarraysa Q3 2022.
- Sannadka 2022, celceliska qiimaha xayeysiiskiiba wuxuu istaagay $0.26 – $0.30.
- Facebook waxa uu ganaaxaa xayaysiisyada aan macaamiisha u soo bandhigin khibrad xayaysiis oo wanaagsan
Facebook-ga Q3 2023 Dakhliga xayeysiinta wuxuu ahaa $33.6 bilyan, kaasoo 23% ka sarreeya Q3 2022.
Celceliska Qiimaha gujinta dhammaan xayeysiisyada Facebook waa 0.90%. Warshadaha leh qiimaha ugu sarreeya ee gujisku waa Sharci (1.61%), Tafaariiqda (1.59%), iyo Dharka (1.24%).
Qiimaha xayaysiiska Facebook, celcelis ahaan, $0.26 - $0.30 gujiskiiba, $1.01 - $3.00 1000kii aragti, $0.00 - $0.25 halkii la mid ah, iyo $0.00 - $5.00 soo dejintiiba.
Iyadoo a $20,000 miisaaniyad, xayeysiisku wuxuu gaari doonaa ilaa 750,000 oo qof. Tani waa hoos u dhac aad u weyn laga soo bilaabo 2020, markaas oo isla miisaaniyada ay ku heli lahayd 10 milyan oo qof.
Sannad kasta, Facebook waxa uu helaa dheeraad ah 1 milyan oo xayeysiis.
Facebook waxa uu ganaaxaa xayaysiisyada aan macaamiisha u soo bandhigin khibrad xayaysiis oo wanaagsan. Xayeysiisyada guud ma gooyn doonaan Sidaa darteed, xayaysiisyadu waxay u baahan yihiin inay ka fikiraan bixinta xayeysiisyo gaar ah oo gaar ah si ay indhaha u qabtaan.
Dhammaan qalabka loo isticmaalo xayaysiinta Taleefannada casriga ah waxay ku xisaabtamaan 94%. Facebook ayaa 94% dakhliga xayaysiisyada ka helay aaladaha mobilada.
Dakhliga ka soo gala aaladaha mobilada ayaa ahaa 94% sanadka 2023. Tani waxay kor u kacday 92% 2020.