25+ Shopify Statistics & Facts For 2023

Written by

Shopify is one of the biggest ecommerce platforms around, and if you’ve looked into starting an online store online, you’ve heard of it. Here’s what you should know about the latest Shopify statistics for 2023 ⇣.

Ecommerce sales in the US alone soared to $794.50 billion in 2020, accounting for nearly 15 percent of all retail sales (source: eMarketer).

What is driving this growth? Other than a pandemic lockdown and a general cultural shift towards shopping online, ecommerce platforms like Shopify is largely to thank.

Summary of some of the most interesting Shopify stats and trends:

  • More than 44 million people purchased items from a Shopify store in 2020.
  • Shopify’s revenue for 2020 was $2.86 billion.
  • To date, sales on Shopify have topped $100 billion.
  • On Black Friday, Shopify’s peak sales surpassed $1.5 million every minute.
  • Shopify stores were visited over 58 million times in 2020.
  • 79 percent of all Shopify traffic comes from mobile devices.
  • Shopify has 3,200+ apps and is available around the world in 175 countries.

Latest Shopify Statistics for 2023

With an emphasis on making it not only doable but easy for anyone to create and maintain an online store, Shopify’s stats are through the roof in 2023.

Shopify’s revenue for 2020 was $2.86 Billion.

Source: Shopify ^

In addition to attracting thousands of new sellers in 2020 and becoming one of the leading e-commerce platforms, Shopify also raked in annual revenue of $2,929.5 million, an 86% increase compared to 2019.

Shopify’s gross profit grew 78% to $1,541.5 million in 2020, compared with $865.6 million for 2019.

Current forecasts have Shopify exceeding this mark quite considerably in 2021 and ending the year with upwards of $3.6 billion in revenue.

More Than 44 million People Purchased Items from a Shopify Store in 2020.

Source: Shopify & You ^

According to recent Shopify data, the ecommerce marketplace was humming with activity in 2020.

In fact, by mid-year, more than 44 million people had visited a Shopify merchant site. While impressive, this figure is expected to jump considerably when the year-end data is published.

Shopify Managed to Raise $131 Million in IPO.

Source: Shopify ^

As Shopify became available to the public in the New York Stock Exchange in May, it started selling shares for just $26. Its investors didn’t know that it would grow rapidly into the giant that it is today. Shopify is now selling shares at $332.67 apiece.

New York, Los Angeles, and London Are The Top-Selling Cities.

Source: Shopify ^

Based on Shopify data, New York, Los Angeles, and London take the lead as the top-selling cities. On the other hand, the countries with the most recorded sales are the US, UK, and Canada.

Asia Got the Highest Ranking in Ecommerce Regional Markets.

Source: Statista ^

Asia tops the rank at $831.7 billion. Others on the list are North America ($552.6 billion), Europe ($346.50 billion), Australia ($18.6 billion), Africa and the Middle East ($18.6 billion), and South America ($17.7 billion).

Shopify Was Visited 58.84 Million Times in 2020.

Source: SimilarWeb ^

The Shopify marketplace received nearly 59 million visits in 2020, with nearly 40 percent of visitors coming from the US.

Canada comes in second at 6.10 percent, and the UK and Australia follow comprising 5.46 and 4.12 percent of Shopify visitors respectively.

The Average Shopify Visitor Stays for 3 ½ Minutes.

Source: SimilarWeb ^

In 2021, Shopify store visitors spend an average of 3.5 minutes per visit. Of these visits, 43.8 percent come directly, while 26.53 percent come from searches and 24.3 percent from referrals.

On the other hand, social media traffic only accounts for 2.67 percent of traffic to Shopify stores. Of this, Facebook leads the way with an astounding 32.80 percent.

Shopify has 93.95% organic traffic.

Source: SimilarWeb ^

As SimilarWeb reports, the percentage shows that Shopify’s traffic is almost entirely organic. Here are the top five organic keywords you should know about: Shopify (14.8%), Shopify Login (6.97%), Business name generator (0.70%), Shopify themes (0.64%), and Shopify apps (0.62%).

Shopify has only 6.05% paid traffic.

Source: SimilarWeb ^

Apart from knowing Shopify’s organic keywords, you also need to know about the paid keywords in Shopify. These are Shopify (5.06%), Dropshipping (0.19%), Etsy (0.24%), Shopify Pricing (0.08%), and Web Store (0.06%).

79 Percent of ALL Shopify Traffic Comes from Mobile Devices.

Source: Shopify & You ^

This is perhaps the most revealing Shopify stat of all. According to Shopify data, the majority of traffic to Shopify stores comes from mobile devices.

Since an overwhelming majority of consumers make buying decisions via their mobile device, this is great news for Shopify store owners.

The Average Conversion Rate of a Shopify Store in 2020 Was 1.6 Percent.

Source: Littledata ^

Of all Shopify stores, the worst 20 percent had a conversion rate of 0.4 percent.

Meanwhile, the top 20 percent had a conversion rate of at least 3.6 percent and the top 10 percent converted at greater than 5.1 percent.

Shopify is One of the Top Three Most Popular E-Commerce Solutions.

Source: BuiltWith.com ^

WooCommerce leads the way on this list 4.4 million websites powered by the platform and an approximate market share of 30 percent.

Shopify is not far behind in second place with an 18 percent market share, and Magento rounds out the top three with 10 percent.

Over One Million People Use Shopify to Power Their Online Businesses.

Source: Style Factory ^

When building an online store, it is important to go with a platform you can trust. A good sign of trust in a platform is the number of people using it.

Shopify now has over one million users, making it arguably the most trustworthy e-commerce solution available today.

Over 50 Percent of Shopify Sellers are First-Time Entrepreneurs.

Source: Wall Street Journal ^

Of the more than one million sellers using Shopify, over 50 percent are first-time business owners and entrepreneurs. This is in part due to a general surge in entrepreneurship brought on by the Coronavirus pandemic.

However, it is also the result of a gradual uptick in online entrepreneurship throughout previous years as e-commerce solutions like Shopify have made running a successful online business easier than ever before.

Shopify’s Revenue Grew 94 Percent YoY in Q4 2020.

Source: Business Insider ^

Fueled by the pandemic and a surge in online shopping from home, Shopify’s revenue grew 94 percent year-over-year in the fourth quarter of 2020, reaching $977.7 million.

Compared to the $767.4 million in sales reported during Q3, this growth was significant.

Shopify Plus is Used by Over 7,000 Businesses.

Source: Shopify Plus ^

Shopify Plus is a special plan offering merchants the ability to greater customize their online store, take advantage if enhanced automation, and increase effectiveness.

Currently, over 7,000 businesses use Shopify Plus, including several billion-dollar brands like Fashion Nova and LeSportSac.

25 Percent of Shopify’s Recurring Revenue Comes from Shopify Plus.

Source: Shopify ^

Shopify earned a monthly recurring revenue of $74.4 million in the third quarter last year.

This was up a staggering 47 percent from 2019. $18.7 million came from Shopify Plus, representing 25 percent of the platform’s monthly recurring revenue.

Shopify is the 3rd Largest Online Retailer in the US, next to Amazon and eBay.

Source: Shopify ^

The United States has over 1,132,470 live Shopify stores and still counting. This only shows that US merchants love the Shopify platform to carry out their businesses following Amazon and eBay. Next to the United States, UK comes at the next rank with over 65,167 live stores using Shopify. Australia ranks third with over 45, 403 live stores that use Shopify. The list goes on with New Zealand on the 10th rank.

Shopify Can Be Accessed in 175 Countries.

Source: Host Sorter ^

Shopify is widely available to merchants and sellers around the globe.

In fact, there are only 20 countries throughout the entire world without access to the platform, and these are largely due to government regulations regarding internet use.

There are Over 3,200 Shopify Apps.

Source: Shopify ^

Like Apple and Google, Shopify has an App Store with endless apps designed to help merchants improve every aspect of their online business.

According to Shopify statistics, the store currently has over 3,200 apps, with SEO Image Optimizer, Sales Pop, and Privy being amongst the most popular.

The Average Shopify Sale in 2020 was $72.

Source: Little Data ^

A Little Data survey reported that a Shopify merchant’s average revenue per sale was $72 in 2020.

The top 10 percent of Shopify sites enjoyed an average sale revenue of $226 and the bottom 10 percent had an average revenue of $33.

Wokiee, Roxxe, and Porto are the Most Popular Shopify Themes.

Source: Ecommerce Platforms ^

Wookie tops the list as it is fully loaded with all the required tools, modules, apps, layouts, and styles for your website’s superior stunning performance. This multipurpose theme has the option to create different structures or even extra widgets for your website’s functionality. It also comes with video tutorials and the Wookie team’s specialist support.

Roxxe follows the lead with its elegance, contemporary flair, and professionalism. It has more than 50 pre-designed layouts and a powerful search module in the navigation area, working alongside the Shopify Visual Builder.

Porto is one of the best themes you can use for your website. It uses Bootstrap 4 that’s highly optimized for speed performance. With the best UX and UI experience along with other features for increasing sales, Porto is proven to have more than 50K satisfied customers.

Shopify is Used by 20 Percent of Online Merchants.

Source: Statista ^

According to Statista, Shopify powered 20 percent of all e-commerce websites in 2020. WooCommerce was its primary competitor, followed by Wix, Squarespace, and Magento.

Shopify is Home to Such Famous Brands as Pepsi, Tesla Motors, Redbull, Unilever, WaterAid, and Gymshark.

Source: Statista ^

Yes, you got it right! Shopify is not just for new merchants or emerging companies. Shopify is best suited for almost any type of business whether big or small or old or new. This is the reason why such famous brands as Pepsi, Tesla Motors, Redbull, Unilever, WaterAid, and Gymshark, among others, use the Shopify platform.

The Average Black Friday/Cyber Monday Shopper Spent $83.

Source: Shopify and You ^

The average American spent $83 per Shopify transaction during Black Friday and Cyber Monday in 2020.

Canadians spent a bit more at $96, while shoppers in the UK and France spent an average of $67.

Nearly 70 Percent of All Sales are Made on Mobile Devices.

Source: Shopify and You ^

When reading the 2023 Shopify statistics, one thing becomes clear: Shopify and mobile go hand-in-hand.

With mobile commerce being fully embraced by today’s consumers, 69 percent of transactions made on Shopify-powered websites in 2020 took place on mobile devices. This is up considerably from 50 percent in 2014.


How Did Shopify Begin?

Originally, Shopify was developed for the creation of “Snowdevil” – an online snowboard store imagined by a trio of powder-loving friends Tobias Lütke and Scott Lake. Not satisfied with the e-commerce solutions available at the time, they created Shopify.

Today, Shopify is used by over one million people (Source: Style Factory) and 20 percent of online merchants (Statista).

How Many Stores are Powered by Shopify in 2023?

Currently, Shopify is being used to power 800,000 stores (Source: Shopify and You). However, the number of active stores varies constantly, so there is no way to get a completely accurate picture of this figure. The fact that a merchant can have two stores per account and multiple accounts also muddy the waters a bit.

Do Shopify Stores Convert?

Many Shopify stores have conversion rates as high as five percent, while others convert at one percent. There are a variety of factors that go into how well a Shopify store converts visitors into paying customers, including the source and quality of the traffic being driven to it.

Email traffic converts best at 4.21 percent (Source: Launchtip), followed in order by direct visitors, search engines, and social media.

Are Shopify Stores Successful?

Overall, the success rate for Shopify stores is pretty solid. Although Shopify doesn’t provide detailed data and there is no way of coming up with an accurate statistic, only 2-5 percent of Shopify stores are quickly abandoned (Source: Shopify), which is surprisingly low.

Running a successful online business requires much more than an excellent e-commerce platform. The business plan, niche, suppliers, theme, marketing strategy, and overall shopping experience also play a significant role.


Join our newsletter

Subscribe to our weekly roundup newsletter and get the latest industry news & trends

By clicking 'subscribe" you agree to our terms of use and privacy policy.