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Hjem » Forskning » 40+ Instagram-statistikker og -fakta for 2022

40+ Instagram-statistikker og -fakta for 2022

skrevet afMatt Ahlgrenog forsket afWSR Team

Januar 18, 2022

in Forskning

AKTIER

Instagram har nu mere end 2 milliarder månedlige aktive brugereifølge den seneste statistik. Det er mere end ni gange så mange månedlige aktive brugere, der kan tjene penge på Twitter (den nyeste metrik, som Twitter bruger til at måle aktive brugere)! Det er det samme beløb som WhatsApp-brugere med Facebook Messenger efterstillede efter lidt med 1.3 milliarder brugere.

Her har jeg kompileret 40+ up-to-date Instagram-statistikker for at give dig det aktuelle layout af Instagram-landet, hvad dets brugere laver på det, og hvordan de bruger det.

Kapitel 1

Referencer

Kapitel 1

Generel Instagram-statistik

Dette er en samling af generelle Instagram-statistikker og fakta for 2022

Nøgleaftagelser:

Instagram har over 2 milliard aktive brugere (MAU'er) hver måned.
Instagram har 500 millioner daglige aktive brugere (DAU'er).
Instagram-billeder har 23 % mere engagement end dem på Facebook. Videoer klarer sig endnu bedre med 38 % mere engagement end Facebook.

Se referencer

Instagram er forbi 2 milliard månedlige aktive brugere (MAU'er). I januar 2013 havde Instagram 90 millioner aktive brugere.

Hvor mange Instagram-brugere er der? Instagram har 500 millioner aktive brugere dagligt (DAU'er).

Der er 4.2 milliarder Instagram-likes om dagen.

Instagram-billeder giver 23 %, og Instagram-videoer giver 38% mere engagement end Facebook.

Instagram er vokser 5 gange hurtigere end den samlede brug af sociale netværk i USA.

Instagrams gennemsnit engagementsrate pr. indlæg er 1.16 %, sammenlignet med Facebooks 0.27%.

De tre mest berømte berømtheder på Instagram er Cristiano Ronaldo (366 millioner følgere), Kylie Jenner (281 millioner følgere) og Lionel Messi (281 millioner følgere).

De tre mest anvendte hashtags på Instagram er: #love (1.835 milliarder), #instagood (1.150 milliard) og #fashion (812.7 millioner).

Pizza er den mest populære Instagram-mad, efterfulgt af hamburgere og sushi.

Kapitel 2

Instagram-brugerstatistik

Dette er en samling af Instagram-brugerstatistikker og fakta for 2022

Nøgleaftagelser:

Over 60 procent af brugerne logger på Instagram dagligt.
Over 70 % af Instagram-brugere verden over er yngre end 35.
Instagrammere "synes godt om" over fire milliarder opslag hver dag.

Se referencer

Over 60 procent af brugerne logger på Instagram dagligt, hvilket gør det til det næst mest engagerede sociale netværk efter Facebook.

Den gennemsnitlige amerikanske bruger bruger 29 minutter på Instagram, hver dag.

42 % af brugere logger ind på Instagram flere gange om dagen.

71% af Instagram-brugere er yngre end 30.

Instagrammere "synes godt om" over 4 milliarder indlæg hver dag.

Det gennemsnitlige indlæg på Instagram har 10.7 hashtags.

Hver dag uploader Instagram-brugere i gennemsnit 100+ millioner fotos og mere end 1,000 billeder uploades hvert sekund. Det svarer nogenlunde til 100 millioner billeder hver dag.

Det gennemsnitlige antal likes per Instagram-indlæg er 1,261.

De top 5 lande med flest Instagram-brugere er: Indien, USA, Brasilien,, Indonesienog Rusland.

Instagrams brugerbase er vokset med mere end 300 procent i løbet af de sidste par år.

Kapitel 3

Instagram demografisk statistik

Dette er en samling af demografiske statistikker og fakta på Instagram

Nøgleaftagelser:

Over 70 % af Instagram-brugere verden over er yngre end 35
51.6 procent af Instagram-brugerne er mænd, 48.4 procent af brugerne er kvinder.
88 procent af Instagram-brugere bor uden for USA

Se referencer

51.6 procent af Instagram-brugerne er mænd48.4 procent af brugerne er kvinder.

32 procent af de 25-34-årige bruger Instagram. Dette er den største brugerdemografi.

31 procent af amerikanerne i alderen 18 til 24 bruger Instagram.(alt. 71 procent af amerikanerne i alderen 18 til 29 bruger Instagram)

88 procent af Instagram-brugere bor uden for USA.

18 - 34-årige er den mest aktive aldersgruppe på Instagram.

71 procent af Instagram-brugere er under en alder af 35.

45 procent af Instagram-brugere bor i byområder41 procent i forstæder og 25 procent i landdistrikter.

Kapitel 4

Instagram marketing statistik

Dette er en samling af Instagram marketingstatistikker og fakta

Nøgleaftagelser:

Instagram-annonceomsætningen blev anslået til at være omkring 26 milliarder dollars i 2021.
Anslået 71 procent af amerikanske virksomheder bruger Instagram.
Den mest anvendte emoji, der bruges på Instagram, er "Face with Tears of Joy" 😂

Se referencer

Instagram-annonceomsætningen anslås at være ca 26 milliarder dollars i 2021, og det forventes at vokse til 40 milliarder dollars i 2023.

Anslået 71 procent af de amerikanske virksomheder bruger Instagram, og 80 procent af kontiene følger en virksomhed på Instagram.

mest brugte emoji brugt på Instagram er "Face with Tears of Joy" 😂

55 af de mest populære og aktive brands på Instagram poster 1.5 gange om dagen i gennemsnit. Det gennemsnitlige antal ugentlige brandposts på Instagram var 4. Modemærker postede 6.7 gange om ugen, og sportsbrands postede i gennemsnit mere end 10.

Der er 500 millioner Instagram-historier hver dag og en tredjedel af de mest sete er skabt af virksomheder.

Hver måned er der 16.6 millioner Google søgninger til “Instagram”.

4 millioner virksomheder brug Instagram Stories-annoncer hver måned.

80 procent af Instagram-brugere siger, at de har købt et produkt, de har set på appen.

98 procent af modemærker Brug Instagram.

Da Instagram introducerede videoer, var mere end 5 millioner blev delt på 24 timer.

Til dato mere end 50 milliarder billeder er blevet delt på Instagram.

Mere end 100 millioner Instagrammers se eller del på Live hver dag.

Videoindlæg har højeste samlede engagementrate – 1.87 procent sammenlignet med 1.11 procent for billedopslag.

pics tager højde for 71.2 procent af alle Instagram-opslag. Videoer kommer på andenpladsen med 16.6 procent af alle Instagram-opslag.

I august 2019 lancerede Facebook native Instagram-planlægning i deres Creator Studio-platform.

Resumé

Det er almindeligt kendt, at Instagram er en "visuel" social medieplatform, fordi den er rettet mod fotos og videodeling. Det blev skabt af Kevin Systrom og Mike Krieger, men ejes nu af Facebook (købt for 1 milliard dollars i 2012).

I et forsøg på at holde dig opdateret med de seneste Instagram-trends, statistikker og brugertal; vi har givet vores tal en gang for at sikre, at de er blevet opdateret, så de afspejler aktiviteten i 2022.

Referencer

Hvis du er interesseret i flere statistikker, så tjek vores Internet statistik side her.

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