Amabhizinisi Ahamba Phambili Aku-inthanethi Azoqala Ngo-2023 (Izindleko Eziphansi & Asekelwe Ku-inthanethi)

Uma uke wafuna ukuyeka umsebenzi wakho weminyaka eyisishiyagalolunye kuya kwemihlanu uzame yonke into yokuthi “ube ngumphathi wakho”, u-2023 kungase kube isikhathi esifanele sokukwenza. Kanjani? Ngu ukuqala ibhizinisi online, kunjalo.

Njengamanje, sonke kudingeke ukuthi sivumelane “nento entsha evamile” ye-COVID-19 - ukugqoka imaski yobuso ezindaweni zomphakathi ezisendlini, ukuqhelelana ngokomzimba, ukuchitha (okuningi) isikhathi ngaphandle, ukusebenza ukude, futhi, kunjalo, ukuthenga ku-inthanethi.

Ukuze sizivikele ku-coronavirus, abaningi bethu sebeqale ukuthenga kakhulu ku-inthanethi, osekudalile amathuba amangalisayo ebhizinisi kosomabhizinisi kusuka kuwo wonke umhlaba.

Awufuni ibhizinisi lakho eliku-inthanethi lifake phakathi ukuthengisa imikhiqizo ebonakalayo? Akunankinga - ngineminye imibono eminingi emihle. Funda ukuze uthole ugqozi.

Imibono Eyishumi Ephezulu Yebhizinisi Eku-inthanethi Ongayihlola ngo-10

1. Yethula i-Dropshipping Store
2. Qala Ibhizinisi Lokuphrinta Ngesidingo
3. Thengisa Imisebenzi Yezandla Yakho Ku-inthanethi
4. Iba I-Freelance WordPress Unjiniyela
5. Qala Ibhulogi Yokudla Egxile Kumaresiphi E-Air Fryer
6. Yethula iPodcast
7. Thengisa Imikhiqizo Yedijithali ku-Gumroad
8. Iba ngumeluleki we-SEO ozimele
9. Iba Umgqugquzeli
10. Thenga futhi Uthengise Izizinda

1. Yethula Isitolo Sokulahla

Ngokusho kokunye kokuqagela kwakamuva, ukuthengiswa kwe-e-commerce emhlabeni jikelele kuzofinyelela $ 5.4 isigidintathu kulo nyaka, okuzokhombisa lokho ukuthenga nge-inthanethi sekungomunye wemisebenzi ethandwa kakhulu ku-inthanethi emhlabeni.

Sinenhlanhla yethu sonke esinesabelomali esiqinile, esethula futhi eqhuba isitolo esithengisa izimpahla ayidingi izinsiza eziningi.

Le modeli yebhizinisi eku-inthanethi ilula kakhulu: wena, the umthengisi, thenga izinto ozithengisa kuwebhusayithi yakho ku- umenzi/umphakeli wenkampani yangaphandle futhi yenze ukuthi iphathe inqubo yokugcwalisa i-oda.

Umsebenzi wakho omkhulu ukukhiqiza ama-oda aku-inthanethi ngokumaketha isitolo sakho esiwa phansi ngakho konke onakho (izikhangiso ze-Facebook, TikTok izikhangiso, ukumaketha kwethonya, okuqukethwe kwebhulogi ye-SEO, njll.).

Uma kukhulunywa ngezitolo ze-dropshipping, ukukhetha umkhiqizo omuhle kubalulekile. Yilapho udinga ukwenza ucwaningo olunzulu: hlaziya izitayela zakamuva futhi uhlole amawebhusayithi adumile ngaphakathi kwe-niche yakho.

Uma ufuna ukuyidlala iphephile, ungase ufune ukukhetha eyodwa yayo Iziphakamiso zomkhiqizo eziku-inthanethi wakwaShopify: Amathoyizi, izicathulo, ibhuloho, amabhodlela okuhlobisa, amakhompyutha wethebhulethi, Amasistimu wokuzulazula we-GPS, umsebenzi wobuciko wedijithali, neminye imibono eminingi.

Eminye imibono yebhizinisi eyehlayo ephawulekayo ihlanganisa ukuthengisa i-bamboo cutlery, ukupakisha esimeme, amacici obumba we-polymer, washa amathuluzi obuso, vitamin C serum, Futhi i-baguette izikhwama.

Akungasho lokho intengo yakho yokudayisa kufanele ibe phezulu kunentengo ye-wholesale ukhokhela ibhizinisi lakho le-dropshipping ukuze libe nenzuzo.

Izizathu zokuvula isitolo se-dropshipping:

• Kungumbono webhizinisi we-inthanethi ongabizi kakhulu futhi onengozi ephansi;
• Akudingeki uthenge imikhiqizo kusengaphambili futhi uyibeke endaweni yokugcina impahla;
• Awudingi ukukhathazeka ngokukhiqiza, ukupakisha, kanye nokuthumela ama-oda akho;
• Awuwena ophethe ukuphatha izimbuyiselo nokuthunyelwa kwangaphakathi; futhi
• Ungasebenza noma kuphi lapho ufuna khona.

Uma ufuna ukufunda ukusetha isitolo se-inthanethi, ungase ufune ukufunda okwami Shopify isibuyekezo. Shopify, ngemuva kwakho konke, inkundla ye-e-commerce ethandwa kakhulu njengamanje, inamandla amabhizinisi angaphezu kwe-1,700,000 emazweni ayi-175 kuwo wonke umhlaba.

2. Qala Ibhizinisi Lokuphrinta Ngesidingo

Kwethulwa ukuphrinta-ngokufunwayo isitolo online omunye umqondo webhizinisi obiza kancane, onobungozi obuphansi kanye nenzuzo ephezulu. Lokho kunjalo ngoba lapha usebenza nge umphakeli wemikhiqizo yelebula ngenkathi owenza ngezifiso leyo mikhiqizo imiklamo yakho siqu futhi uyakukhokhisa ngemuva kokwenza ukuthengisa.

Wena thengisa imikhiqizo yakho enophawu lwangokwezifiso (ngokujwayelekile t-shirts, izigqoko ze-baseball, izikhwama ze-tote, lokunyenti, ngabe tinkomishi, stickers, Njll) ngesisekelo se-oda ngalinye (echaza igama).

Amasevisi okuphrinta-okufuneka akuvumela ukuba wenze kanjalo zama isandla sakho ku-e-commerce ngaphandle kokukhathazeka ngokugcwalisa ama-oda njengoba lokho kuyisibopho somphakeli wakho.

Ngaphandle kwalokho Wabasaqalayo, imodeli yokuphrinta-ngokufunwa nayo ifanelekile abanikazi bamabhizinisi abanolwazi abafuna hlola umbono webhizinisi omusha noma umugqa womkhiqizo susa ubungozi obuhambisana nokuthengwa kwempahla.

Okokugcina, abaklami bezithombe abadumile bangasebenzisa izinsiza zokuphrinta-okufuneka zenze imali ngezithameli zabo ngaphandle kokuchitha isikhathi esincane bedala.

Uma kuziwa ekufakeni kuhlu imikhiqizo yakho enophawu lwangokwezifiso, unayo izinketho ezimbili eziyisisekelo ongakhetha kuzo:

1. Setha isitolo se-inthanethi usebenzisa Shopify, I-Wix noma i-squarespace, noma okunye abakhi bewebhusayithi ye-ecommerce yamahhala; noma
2. Thengisa endaweni yemakethe eku-inthanethi like Etsy kanye neAmazon.

Ziningi izinsiza zokuphrinta ezidingekayo zokudala imikhiqizo eyingqayizivele, kodwa ezidume kakhulu, ngaphandle kokungabaza, Kuyaphrinta (okungcono kakhulu kwezingubo), I-Gooten (isebenzisana nabathengisi bamazwe ngamazwe kanye nama-dropshippers ukuphrinta emikhiqizweni), kanye Ngcolisa (inikeza imikhiqizo engaphezu kuka-300 ongaphrinta kuyo).

Izizathu zokuqala ibhizinisi lokuphrinta elidingeka kakhulu:

• Inani lemakethe yokuphrinta izikibha zangokwezifiso kulindeleke ukuthi lifinyelele $ 3.1 billion nge-2025;
• Akudingeki uthenge imikhiqizo ngobuningi noma ubambe noma yikuphi ukusungula;
• Awumkhokheli umphakeli wakho kuze kube yilapho usuwudayisile umkhiqizo; futhi
• Umphakeli wakho unakekela yonke into ezayo ngemva kokudayiswa, okuhlanganisa ukuphrinta kwedijithali, ukugcwalisa i-oda, nokuthunyelwa.

3. Thengisa Imisebenzi Yezandla Yakho Ku-inthanethi

Ubhubhane lwe-coronavirus kanye nayo yonke imikhawulo eyilethe ezimpilweni zethu zansuku zonke kwenze isikhathi nendawo yokuthi abaningi bethu bahlole ubuhlakani bethu futhi (baphinde) bathole imisebenzi esilethela injabulo.

Uma ungomunye walaba bantu futhi ufuna yenza imali ngamakhono akho obuciko kanye nothando lwakho, ukuthengisa okudalile ku-inthanethi kungase kube ukubheja kwakho okuhle kakhulu.

Izingubo ezenziwe ngezandla, izesekeli, jewelry, amasobho, amakhandlela, ozimele bezithombe, Futhi ifenisha - lezi ezinye nje ezimbalwa izinto eziningi ongazithengisa ku-inthanethi. Ungakwazi setha isitolo sakho se-inthanethi endaweni enokwethenjelwa yokwakha iwebhusayithi njenge Thenga, I-Wix, noma Isikwele sendawo.

Uma ungafuni ukuzihlupha ngokuklama iwebhusayithi yemisebenzi yezandla yakho, ungakwazi zithengise ezimakethe eziku-inthanethi like Etsy, Ama-Amazon ayenziwe ngesandla, Isitolo, EBay, Futhi I-iCraftGifts. Enye inketho enhle iwukuba thengisa imikhiqizo yakho eyenziwe ngezandla nge-wholesale kwamanye amabhizinisi.

Nini ukusetha amanani akho (izitolo or wholesale, kuye ngemodeli yebhizinisi lakho), kufanele ubhekisise izinombolo zakho, okungukuthi izindleko zakho. Izintengo zakho kufanele ziphakame ngokwanele Ikhava konke izindleko zakho (eguquguqukayo futhi elungisiwe) futhi isici enzuzweni.

Ungakhathazeki, ungakwazi njalo ukushintsha amanani akho ukuze uthuthukise ukuthengisa kwakho noma ukhuphule amamajini enzuzo yakho.

Izizathu zokuthengisa ubuciko bakho ku-inthanethi:

• Uzothola ithuba lokuguqula ubuciko bakho bube yibhizinisi lokwenza imali;
• Uzokwazi ukusebenza okuningi noma okuncane ngokufuna kwakho (kuye ngezinhloso zakho);
• Uzoba nethuba lokukhokhisa amanani aphezulu ngendalo yakho ehlukile.

4. Yiba Ngumsebenzi Ozimele WordPress Unjiniyela

Namuhla, ayanda amabhizinisi nezinhlangano ziyakubona lokho ukungabi khona ku-inthanethi ekhulwini lama-21 cishe kufana nokuzibulala.

Nokho, ababaningi abanikazi bamabhizinisi nabaphathi abanolwazi lobuchwepheshe oludingwa ukuklama nokusebenzisa iwebhusayithi enhle nesebenzayo. Yilapho ungena khona.

Inqobo nje uma uyi- unjiniyela wewebhu onolwazi, ungaqala a web design studio onguchwepheshe WordPress* amasayithi. Kungani kuphela WordPress Isayithi (s?

Awu, ngoba nje WordPress iyi-CMS (uhlelo lokuphatha okuqukethwe) olunikeza amandla I-43% yewebhu.

Nakuba kukhona iqoqo elikhulu fast WordPress themes futhi mahhala WordPress ama-plugin, izinkampani eziningi nezinhlangano zifuna usizo lochwepheshe ukuze zenze amasayithi azo ngendlela oyifisayo.

Uma ukutshala imali ekusingatheni iwebhu okuthembekile akuyona inketho yakho okwamanje, unganikela ngezinsizakalo zakho amawebhusayithi ezimakethe ezizimele like Upwork, Fiverr, kanye ne-PeoplePerHour.

Izizathu zokuba umuntu ozimele WordPress unjiniyela:

• Ama-43% awo wonke amawebhusayithi akhona WordPress-namandla, okusho ukuthi uzoba nemakethe eqondiwe ebanzi;
• I-Freelancing ikuvumela ukuthi ukhethe amaphrojekthi akho ngokuhambisana nohlelo lwakho nomsebenzi usekhaya;
• I-Freelancing iyindlela enhle yokwakha iphothifoliyo yakho futhi ucije amakhono akho.

*Zibambele wena WordPress.org, hhayi WordPressPlay.

5. Qala Ibhulogi Yokudla Ugxile Kumaresiphi E-Air Fryer

Njengoba kungenzeka ukuthi usubonile, ama-air fryers athathe umhlaba ngesivunguvungu.

Lolu cezu lwemishini yokupheka lusivumela ukuthi sijabulele ukudla esikuthandayo ngaphandle kokusebenzisa noma yimaphi amafutha, ngakho-ke akumangalisi ukuthi kukhona ngaphezu kwezigidi ezi-2 ngenyanga Google usesha 'i-air fryer' futhi ngaphezu kwengxenye yesigidi njalo ngenyanga Google usesha 'zokupheka ze-air fryer'e-US.

Uma ungumuntu umpheki ochwepheshe noma umthuthukisi weresiphi, ukuqala ibhulogi yokudla ngokugxila ekuphekeni kwe-air fryer kungase kuphelele kuwe. Uzothola isivivinyo ngesipheki esingenawo uwoyela futhi usize abafundi bakho badle okunempilo kakhudlwana.

Uma kukhulunywa ngokubhuloga, kunezinkundla eziningi ezinhle ongakhetha kuzo. Ngaphandle kwalokho WordPress, ungakwazi qala ukubhuloga kwakho kwamahhala uhambo luqhubeke I-Wix, Isikwele sendawo, Weebly, Site123, kanye Zyro kanjalo.

Kubhala ulwazi, oluwusizo, oluhehayo, nokuqukethwe okulungiselelwe i-SEO ucezu olubaluleke kakhulu lwale puzzle yebhizinisi eku-inthanethi.

Kulungile, konke lokhu kuzwakala kumangalisa, kodwa ngizokwenzenjani Thola imali? Ungakwazi yenza imali ngebhulogi yakho yokudla nge kokujoyina, Google Izikhangiso, Futhi okuqukethwe okuxhaswe. Uma ibhulogi yakho ikhula iba impumelelo enkulu, uzoba nethuba lokushayela imali engenayo ngokusebenzisa imodeli yokubhaliselwe okukhokhelwayo.

Izizathu zokuqala ibhulogi yokudla egxile ekuphekeni kwe-air fryer:

• 'I-Air fryer' kanye 'namaresiphi e-air fryer' yizihloko ezidume kakhulu e-US, zinezigidi ezingaphezu kuka-2 nezingaphezu kuka-500,000 nyanga zonke. Google usesha ngokulandelana;
• Ibhulogi ephumelelayo ikunikeza ithuba lokunwebeka kweminye imizamo yebhizinisi le-inthanethi, okuhlanganisa i-eCommerce, izifundo, kanye, yiqiniso, ukumaketha okuhambisanayo; futhi
• Ukubhuloga kukusiza ukuthi uthuthukise ukubhala kwakho, okuyikhono elingase libe usizo ezimweni ezihlukahlukene zebhizinisi nezimo zansuku zonke.

Ukuze ugweme ukwenza amaphutha abizayo, funda ami isinyathelo ngesinyathelo inkomba yabaqalayo yokuthi ungaqala kanjani ibhulogi.

6. Yethula iPodcast

Amaphodikhasti abe olunye lwezinhlobo ezidume kakhulu zokuqukethwe kwewebhu, ikakhulukazi phakathi kwabantu abasha. Ochwepheshe babikezela ukuthi kuyoba khona 140 million abalaleli be-podcast e-US ngo-2023. Ngokungamangalisi, lelo nani kulindeleke ukuthi likhule esikhathini esizayo esiseduze, lishaye. 164 million ngo-2024.

Uma uqiniseka ngeyakho ukuxhumana, ukuhlela okulalelwayo, namakhono okuphatha izinkundla zokuxhumana, ukuqala iphodikasti kungase kukulungele.

Ukwandisa amathuba akho empumelelo, kuzofanele tshala ezintweni ezilalelwayo ezisezingeni eliphezulu, isoftware yokuqopha, kanye ukusingathwa kwe-podcast, kanye ne thuthukisa umqondo we-micro-niche.

Kungani ungazami ukumaketha ku wonke umuntu? Ngoba nje izihloko ezijwayelekile ze-podcast ngeke zikusize ukuthi wakhe abalandeli njengoba ungeke ukwazi ukufinyelela abantu abaningi ngawo wonke umsindo okuwebhu.

Ukuthola isihloko esifanele se-podcast yakho akuwona umsebenzi olula njengoba kufanele ube mncane ngokwanele ukuze uncele abantu, kodwa ube banzi ngokwanele ukukuvumela ukuthi uqophe iziqephu eziningi.

Uma ungabonakali ukuza nanoma yimiphi imibono emihle, ungase ufune qala ngohlu olujwayelekile bese khetha izihloko zakho ozithandayo futhi uzinciphise zibe ama-micro-niches.

Izifundo ze-DIY, ukubuyekezwa kobuchwepheshe, ukubuyekezwa kwegeyimu yevidiyo, umsoco kanye nezidlo ezithile, amaseshini okujima aholwa ngusokhaya, ukuzindla okuqondisiwe, izincomo zencwadi kanye nokugxeka, Futhi enye indlela yokuphila (vanlife, amakhaya amancane, ukuhlala ngaphandle kwegridi, njll.) kungezinye zezihloko ze-podcast ezingenakubalwa ongazicabangela ukwenza uchwepheshe.

Kulungile, kodwa ngizoyenza kanjani imali? Hhayi-ke, uze uthole ukwethenjwa abalaleli bakho, kokujoyina kuzoba indlela ephephe kunazo zonke yokwenza imali nge-podcast yakho. Uma izethameli zakho sezifinyelele izinkulungwane zabalaleli, uzokwazi ukuzuza imali ngokwakha a Ikhasi lasePatreon.

Izizathu zokuqalisa i-podcast:

• Ngokusho kukaStatista, 57% yamaMelika ulalele i-podcast yomsindo;
• Uma kwenziwa kahle, i-podcasting idala amathuba amaningi amangalisayo ebhizinisi aku-inthanethi, okuhlanganisa ukuthola abaxhasi nabakhangisi, ukuguqula iziqephu zibe izingosi zebhulogi, ukuthengisa imikhiqizo/izinsizakalo zakho, nokwenza ukuxhumana okubalulekile; futhi
• Izithameli zakho ze-podcast ngeke ziyizwe imilayezo evela kubancintisana nabo (okukhethekile kwe-podcast).

7. Thengisa Imikhiqizo Yedijithali ku-Gumroad

Njengoba abanye benu kungenzeka sebazi, I-Gumroad iyinkundla ye-inthanethi evumela abasebenzisi bayo ukuthi thengisa izifundo neminye imikhiqizo yedijithali, kuhlanganise icons, emoji, Izigcawu ze-C4D, Yakha amaphekhi ebhulashi, izincwadi zamahlaya, izincwadi zokupheka, ama-plugin, izifanekiso, izinhlu ezingu-10 eziphezulu, Futhi amathiphu e-crypto.

Uma unguchwepheshe wezihloko zanoma yiluphi uhlobo, ungakwazi guqula ulwazi lwakho nolwazi lwakho lube yimali engenayo eningi ngokunikeza amakilasi aku-inthanethi kubafundi nanoma ubani omunye ofuna ukufunda. I-Gumroad ikuvumela ukuthi usethe uhlelo isitolo se-inthanethi semikhiqizo yakho yedijithali endaweni yaso futhi uyishumeke kusayithi lakho.

Ukwengeza, i-Gumroad ivumela amakhasimende ayo ukuthi thengisa futhi ukhokhelwe ngokushesha. I-Gumroad izici a umhleli wekhasi elivumelana nezimo lokho kukusiza yakha isitolo sangaphambili esihle ngemizuzu embalwa nje.

Uma kuziwa ekutholeni izinkokhelo, i-Gumroad ikuvumela ukuba wenze kanjalo dala ubulungu obulula (amakhasimende akho azokwazi ukufinyelela okuqukethwe kwakho inqobo nje uma ebhalisile), setha okubhaliselwe (nyanga zonke, ngekota, ngonyaka, njll.), kanye nikeza izethameli zakho ithuba lokusho intengo yazo.

Isizathu thengisa imikhiqizo yedijithali ku-Gumroad:

• I-Gumroad inikeza a plan free kubadali banoma yiluphi uhlobo (izimali zokusebenza azinakwa);
• I-Gumroad ikuvumela ukuthi wamukele izinkokhelo ngemali ehlukene, kanye nezinkokhelo ze-PayPal nekhadi lesikweletu;
• I-Gumroad ikuvumela ukuthi udale amakhodi esaphulelo emikhiqizo yakho; futhi
• I-Gumroad ikunikeza ithuba lokukhulisa izethameli zakho ngokuthumela izibuyekezo, ukuthumela ama-imeyili, nokusebenzisa ukuhamba komsebenzi okuzenzakalelayo (okufana ne-Zapier).

I-Gumroad ayibonakali iyinkundla efanele yakho inkambo e-intanethi? Azikho izinkathazo, ziningi ezinye izinketho onazo. Ungaqala uhambo lwakho lokufundisa ku-Teachable, SkillShare, Udemy, ClickBank, kanye ne-JVZoo.

8. Iba Umeluleki we-SEO Ozimele

I-SEO (i-search engine optimization) iyona ukhiye wempumelelo yebhizinisi eliku-inthanethi. Imikhuba emihle ye-SEO isiza ukuthuthukisa ukubonakala komkhiqizo kuwebhu, futhi ukubonakala okuphezulu kusho ukuvakashelwa kwamawebhusayithi amaningi kanye namathuba engeziwe okuguqula amathemba abe amakhasimende athembekile.

Namuhla, abanikazi bamabhizinisi abaningi nabaphathi bajwayelene nezinzuzo ze-SEO. Nokho, ababaningi abawazi ukungena nokuphuma kocwaningo lwamagama angukhiye, ukwenziwa ngcono ekhasini, Google Izibalo, nokumaketha kwedijithali sekujwayelekile. Yingakho nje beqasha ochwepheshe be-SEO.

Uma uzifela nge-SEO futhi ungenandaba nokufunda izinto ezintsha ngaso sonke isikhathi (Google ishintsha njalo ama-algorithms wokusesha), kufanele cabanga ukunikeza izinsizakalo zokubonisana ne-SEO on ezimakethe ezizimele like Upwork, Phezulu, Fiverr, Futhi AbantuPerHour.

Ngokuvumelana ne Upwork, ochwepheshe be-SEO endaweni yabo bahola phakathi $15 kanye $35 ngehora, okungekubi neze. Uma ukwazi ukwakha nokugcina ubudlelwano obuqinile namaklayenti, uzokwazi khuphula izinga lakho lehora libe ngu-$75-$100 ngehora noma wenze ngendlela oyifisayo iretainer yanyanga zonke.

Futhi ubani owaziyo, mhlawumbe ngelinye ilanga uyokwenza qala i-ejensi ye-SEO futhi unikele ngamasevisi akho ezinkampanini eziningi nasezinhlanganweni eziningi.

Izizathu zokuba umeluleki we-SEO ozimele:

• Kuwukhetho lomsebenzi olunamandla amakhulu okuklomelisa ngokwezezimali;
• Ungasebenza kaningi futhi kaningi ngendlela ofuna ngayo; futhi
• Ungasebenza noma kuphi lapho ufuna khona.

9. Yiba Umgqugquzeli

Uyakujabulela ukudala okuqukethwe kwama-akhawunti akho enkundla yezokuxhumana? Ingabe okuthunyelwe kwakho kuvame ukweba ukukhanya? Ingabe ungumuntu wabantu? Uma uphendule ngokuthi 'yebo' kuyo yonke le mibuzo, ukuzama ukuba umgqugquzeli kungase kube umbono okufanele ucatshangelwe.

Ngokusho kwe-Statista, inani lemakethe yokumaketha yomhlaba wonke lifinyelelwe $ 13.8 billion ku-2021, okukhombisa lokho ukumaketha kwe-influencer sekungenye yezindlela ezidume kakhulu zokumaketha ku-inthanethi.

Njengoba kungenzeka uyazi kakade, udinga a abalandeli abaningi ezinkundleni zokuxhumana ukubhekwa njengomgqugquzeli noma uchwepheshe endaweni ethile. Ukuze ufike lapho, ungase ufune qala njenge-micro-influencer noma uchwepheshe phakathi kwabangane bakho nontanga.

Bese, thuthukisa isu lokuqukethwe (ithoni nezwi lombhali, imvamisa yokuthumela, izakhi zokuqukethwe, njll.), khetha iziteshi zakho, dala iwebhusayithi noma ibhulogi, inethiwekhi embonini yakho, phendula amazwana, landela amanye amathonya, Futhi hlala uyiqiniso.

Ngokungahambi kahle, I-Instagram iyinkundla yezokuxhumana ehamba phambili yokukhangisa ngethonya, kodwa YouTube futhi TikTok zisetshenziswa kabanzi, futhi, ngakho-ke ungase ufune ukugxila kulezi zintathu.

Izizathu zokuba umgqugquzeli:

• Ukusebenzisana nemikhiqizo kunenzuzo enkulu kakhulu;
• Ukuphromotha amabhrendi kanye nemikhiqizo noma amasevisi abo kuyindlela emangalisayo yokujwayelana nezisekelo zokumaketha, okukunikeza ithuba lokuqala omunye umsebenzi noma ibhizinisi;
• Ukuthonya kulula kakhulu; futhi
• Ukuba ngumgqugquzeli kukunikeza ithuba lokuthola nokusebenzisana nemikhiqizo nezinkampani ezinhle.

10. Thenga futhi Uthengise Izizinda

Ngiyazi, ngiyazi, ukuhweba amagama wesizinda kunjalo ngo-2009. Kodwa-ke, le modeli yebhizinisi yasendulo kubantu abaningi ayikakafi. Zisekhona izinkampani nosomabhizinisi ngifuna ukuthenga amagama esizinda athile.

Amagama ezizinda abaluleke kakhulu ngoba khulisa ukuqwashisa ngomkhiqizo futhi uhehe amakhasimende, okuchaza ukuthi kungani izinkampani eziningi nabantu ngabanye benjalo abazimisele ukukhokha idola eliphezulu ngesizinda abasifunayo.

Inqubo yokuphequlula izizinda iqonde kakhulu: wena nje thenga izizinda futhi uzithengise ukuze uthole inzuzo. Indlela ephephile yokuphumelela uku thenga amagama wesizinda amafushane anamandla okuthengisa kamuva eshibhile ukubamba izinhlelo. The best domain registrars ukuthenga amagama domain kusuka kukhona GoDaddy or IgamaCheap.

Izintengo zegama lesizinda se-GoDaddy ziqala kusukela $0.01 ezizindeni ze-.com ngonyaka wokuqala uma uthenga iminyaka emi-2 (uzokhokhiswa u-$18.99 ngonyaka wesibili).

I-NameCheap, ngakolunye uhlangothi, inephromoshini ekhethekile yamakhasimende amasha - angakwazi thola isizinda se-.com ngo-$5.98 ngonyaka wokuqala wokubhalisa (intengo evamile ngu-$8.98 ngonyaka).

Uma kuziwa ukuthengisa izizinda, ungakwazi:

1. Faka kuhlu izizinda zakho ezithengiswayo ezinkundleni ezifana Flippa (bazogcina iphesenti lokudayiswa); noma
2. Thengisa izizinda zakho ngokuyimfihlo nge ukudala amakhasi okufika ngolwazi lwakho lokuxhumana kanye nenani lesizinda okukhulunywa ngaso (lokhu kungaba nzima uma ungenakho oxhumana nabo).

Izizathu zokuthenga nokuthengisa izizinda:

• Ukushintshashintsha kwesizinda kuwumsebenzi webhizinisi onengcindezi encane;
• Ukuphequlula isizinda kulula; futhi
• Ukuqalisa ngokuhweba kwesizinda kungabiza ngaphansi kuka-$10 ngonyaka.

Qaphela: Nakuba kuwumbono webhizinisi eliku-inthanethi othokozisayo, ukuhweba ngesizinda kungaba yingozi, ikakhulukazi uma uthenga amakhulukhulu wamagama wesizinda ngesikhathi esifushane.

Yiziphi izimboni zebhizinisi ezizothuthuka ngo-2023

Ubhubhane lwe-COVID-19 lushintshile ukuthi bangaki abantu abasebenza nokuthi abasebenzi babheka kanjani impilo yabo yomsebenzi. Ngenxa yalokho, kwakukhulunywa nge "ukwesula okukhulu" eza. Njengoba abantu abaningi bediliziwe noma bashiye imisebenzi yabo nganoma yisiphi isizathu, kungase kube baningi abazoba osomabhizinisi abafuna ukuzitholela imali ngokwemibandela yabo. 

Kunenqwaba yezimboni nezinhlobo zamabhizinisi ezizochuma ngo-2023. Amaningi alawa mabhizinisi azoba yidijithali futhi avumele osomabhizinisi ukuthi basebenze bekude futhi balawule amahora abo. 

Imicimbi ebonakalayo namawebinars

Ngesikhathi sobhubhane lwe-COVID-19 ukubamba noma yimiphi imicimbi eku-inthanethi noma ukuhlangana nozakwabo nge-Zoom kwaba yinjwayelo. Kunezinzuzo ezithile zokusingatha umcimbi ku-inthanethi esikhundleni sempilo yangempela. 

Ngenxa yalokhu, ukusingathwa kwemicimbi ebonakalayo (njengama-webinars) kanye nezingqungquthela zinemboni yonke iyodwa. Impela likhona ithuba lokuthi imicimbi ebonakalayo izohlala, noma ngabe izinto “zibuyela kwesejwayelekile.” 

Ngemicimbi ebonakalayo, abantu abaningi bazokwazi ukuya kuyo. Uma uthola umcimbi we-virtual, uma uhlala eNew York, ungahambela umcimbi e-London noma e-Beijing. Ngaphandle kwezinhlelo zokusebenza ezifana ne-Zoom, i-Microsoft Teams, njalo njalo, bambalwa abantu abazobe bethamela noma yimiphi imicimbi. 

The umsunguli we-Twine, uCoburn Lawrence, iveze ukuthi ukuthamela imicimbi ebonakalayo bekungaphezu kwemicimbi emine noma emihlanu kunemicimbi eyenzeka mathupha. Kunamathuba omsebenzi wokuhlela, ukusingathwa, kanye nokukhipha lezi zingqungquthela ezibonakalayo nemicimbi enokuthamela okuphezulu emicimbini ebonakalayo. 

Ezempilo nokuqina

Imboni yezempilo nokuphila kahle yayisivele isungulwe kahle ngaphambi kobhubhane lwe-COVID-19. Ngokusho kukaMcKinsey & Company, imboni yezempilo kahle yayikhona zibiza ngaphezu kuka-$1.5 trillion, zisakhula. 

Kepha ubhubhane lwe-COVID-19 lwashintsha indlela abantu abacabanga ngayo ngempilo yabo nokuphila kahle. Lolu shintsho lubikwe ngu Bloomberg ngoJanuwari 2021 kulo nyaka. Abantu baqala ukugxila kokungaphezu nje “komzimba wabo wasogwini”. 

Abantu kwadingeka bathole izindlela ezintsha zokuhlala bephilile besekhaya. I Kubikwa iWashington Post ukuthi abantu babone inzuzo yokuzivocavoca ekhaya. 

I-Acumen Research and Consulting ithe imboni yokuqina kwekhaya izokhula ngo-4.7% ngo-2027. Lokhu kukhula okungaba khona kulinganiselwa ku-$14.8 billion ngaleso sikhathi. 

Lokhu kukhula okungenzeka kudale ithuba lezinhlelo zokusebenza zezempilo nezokuqina. I I-World Economic Forum ibike ukuthi phakathi nengxenye yokuqala ka-2020, ukulandwa kwezinhlelo zokusebenza zezempilo nezokuqina kukhule cishe ngo-50%. 

Kuphinde kwaba nokuthambekela okukhulayo kokuthi abantu bajabulele ukuvakasha ngokomzimba nemisebenzi okungeyona eyokuzivocavoca. Lokhu kuzohlanganisa ukugibela, ukugibela izintaba, nobuciko bokulwa. 

Ibhizinisi lamahhala

Kwakuke kube nesikhathi lapho uMsombuluko kuya kuLwesihlanu, umsebenzi we-9 - 5 kwakuyinto evamile. Kepha ngokuthuthuka kokuxhumana ku-inthanethi kanye nobhubhane oluphoqa wonke umuntu ukuthi asebenze ekhaya luyishintshile indlela abantu ababuka ngayo umsebenzi. 

A Isihloko seForbes ibike ukuthi abasebenzi sebebonile ukuthi izinkampani zibadinga kakhulu kunalokho abazidingayo. Lokhu kuqaphela sekuholele ekutheni abantu abengeziwe babambelele emisebenzini yamaphupho abo noma baze bateleke ngokuzimela. 

Lolu shintsho luholele ekwandeni kwe-freelancing. Ngo-2020, Kubikwe i-NPR ukuthi “izigidi” zaphendukela emisebenzini yokuzimela. The Upwork Freelance Forward uthe abantu baseMelika abayizigidi ezingama-59 babenomsebenzi ozimele. 

Njengoba izigidi zabantu baseMelika ziba freelancers, amanye amabhizinisi asiza abasebenzi ukuthi bathole indlela yabo endaweni yabo entsha yokusebenza. Kukhona amapulatifomu njenge Upwork lapho freelancers bangakha iphothifoliyo kanye nephrofayili bakhangise ngamasevisi abo. 

Njengoba abantu abaningi beba freelancers, kuzoba nesidingo esikhulayo sokuthi amawebhusayithi aphathe amaphothifoliyo awo nosizo freelancers thola umsebenzi. Lawa mawebhusayithi ephothifoliyo azodinga ukugqama emakethe encintisana kakhulu. 

Ukulungiswa kwekhaya kanye nomklamo wangaphakathi

Ngo 2021, Izibalo zitholakele ukuthi abaningi baseMelika bathenga amakhaya amasha. Ukuthenga amakhaya amasha kwaholela ekwenyukeni okukhulu kwesakhiwo sangaphakathi kanye nemboni yokulungiswa kwezindlu. Ngisho nalapho abantu bengakathengi ikhaya elisha kuye kwakhulisa le mboni ngokuhlobisa kabusha amakhaya abo. 

Kube khona ukwanda ukuthengiswa kokuthuthukiswa kwekhaya phakathi kukaMeyi noJuni 2020. Kunenqwaba yamasevisi asiza amakhasimende ngokulungisa ikhaya lawo namaphrojekthi e-DIY. 

Ngo 2021, isifundo seHouzz & Home ithole ukuthi ukusetshenziswa kwemali ekuthuthukisweni kwekhaya kukhuphuke ngo-15%. Kwakukhona futhi ukwanda ekulungiseni izindawo ezingaphandle. Lokhu kwanda kube umphumela wabantu abafuna ukuchitha isikhathi esiningi bengaphandle. 

Kunamathuba amaningi okuthi wena nabanye ongaba osomabhizinisi nidale inkundla ye-inthanethi yokuthengisa izinto zokusebenza zokuthuthukisa ikhaya noma ninikeze izinsiza kumakhasimende. Kukhona ithuba lokunikeza okokufundisa okuku-inthanethi ekwakhiweni kwangaphakathi nokuthuthukiswa kwekhaya. 

Amasevisi okunakekela izilwane ezifuywayo

I-Pandemic yaphoqa abantu abaningi ukuba bazihlukanise futhi babe nesikhathi esengeziwe ezandleni zabo. Isizungu siholele ekutheni abantu baseMelika abengeziwe bathathe izilwane ezifuywayo ngonyaka odlule. Ngokusho kwe I-ASPCA, umuntu oyedwa kwabahlanu wamukele inja noma ikati phakathi kukaMeyi 2020 noMeyi 2021. 

Ukwanda kokutholwa kwezilwane ezifuywayo kuholele ekwenyukeni okukhulu kwezindleko ezihlobene nezilwane ezifuywayo. I I-American Pet Products Association (APPA) ithole ukuthi ukusetshenziswa kwezilwane ezifuywayo kukhule kusuka ku-$97.1 billion kuya ku-$103.6 billion ngaleso sikhathi. 

Kwakunesidingo esikhulu sezinkonzo zokunakekela izilwane ezifuywayo njengokuzilungisa, ukuhamba, ukuqeqeshwa, ngisho nokuphakelwa. Lesi sidingo sinikeza ithuba elanele kosomabhizinisi abasha ukuthi bangene embonini yezilwane ezifuywayo eku-inthanethi. 

Kunezitolo eziku-inthanethi eziqondene ngqo nezilwane ezifuywayo, njenge I-Tuft ne-Pawfuthi Chewy. Ngisho ezisekelweni inthanethi ezifana I-Watchdog Labs siza abazali bezilwane ezifuywayo bathole ukudla kwesilwane esifuywayo okungcono kakhulu kwabangane babo abanoboya.

Kukhona nokusiza labo abashonelwe abangani babo. Amanye amawebhusayithi angaholela abazali bezilwane ezifuywayo abasosizini izinsiza zokwelulekwa nokwelashwa. Izinkampani ezifana ne-Eterneva zingakha amadayimane enziwe elebhu ngomlotha wesilwane sakho esifuywayo esingasekho. 

Imikhiqizo namasevisi okusimama

I-NYU Stern yenza ucwaningo lwemakethe ebonise ukuthi "imikhiqizo edayiswa ngokusimama ikhule ngokushesha ngo-7.1x kunemikhiqizo engathengiswanga njengokusimeme." Namuhla, abantu abaningi bayazi ukuthi izenzo zabo zizoba nomthelela emvelweni, okuguqule izindlela zabo zokuthenga. 

Ucwaningo lwemakethe lwe-GWI ithole ukuthi amakhasimende angaphezu kuka-50% ayefuna (na asafuna) ukupakishwa kabusha noma okuncane ngezimpahla zawo. Iphinde yathola ukuthi u-48% ufuna izimpahla ezithengekayo ezilungele imvelo. Ngaphezu kwalokho, amakhasimende angu-44% ayefuna ukuthi izimpahla zabo zibe ngokwemvelo. 

Osomabhizinisi bangahlinzeka ngezinsizakalo eziluhlaza ku-inthanethi. Isibonelo, i-digital marketing noma i-ejensi yokukhangisa igxile ezimbonini ezingavumelani nemvelo kanye nomnotho oluhlaza. Osomabhizinisi abasha bangakha ibhizinisi lokudayisa nge-inthanethi elivumelana nemvelo. 

Khumbula nje ukuthi amabhizinisi amasha agcwele imboni yokusimama, okwenza kube nzima kumakhasimende ukuthola indlela yawo. Osomabhizinisi abasha bangasebenzisa lokhu ukuze benze izinsiza zemfundo ukusiza lawa makhasimende. 

Umntwana kanye nokukhulisa izingane

Omunye umkhakha webhizinisi elichumayo ku-inthanethi imboni yabazali neyezingane. I I-NPD itholakele ukuthi abazali bachitha imali eningi bethengela izingane zabo. Ngo-2020, le nhlangano yathola ukuthi le mboni yenza ama-dollar ayizigidi eziyizinkulungwane ezingama-7.35. 

Ngo-2020, abazali basebenzise amaRandi ayizigidi ezingama-587.5 emikhiqizweni yezokuphepha yezingane zabo. Lesi samba sikhuphuke ngo-35% kusukela ngo-2019. Le mikhiqizo ihlanganisa amasango ezingane kanye neminye imikhiqizo yezempilo nokuzilungisa.  

Kuphinde kwaba nokukhula ngo-17% kusukela ngo-2019 ($952.1 million) ekuthengisweni kwefenisha yezingane neyengane. Okudayiswa kakhulu kwakuhlanganisa ifenisha yezingane, imibhede yezingane ezisacathula, nezindawo zokulala. 

Abazali baphinde bachitha amaRandi ayizigidi ezingu-963.6 emikhiqizweni yokujabulisa izingane zabo. Lokhu kwakuhlanganisa oshwiba nezihlalo/ama-jumper. 

Imikhiqizo yobuhle yabesilisa

Imboni yobuhle ibilokhu iyimboni ethuthukayo. Abantu abaningi bazocabanga ukuthi ikhasimende lokuqala embonini kungaba abesifazane. Kodwa inzuzo ekhula kakhulu yemboni ivela emikhiqizweni eqondiswe kumakhasimende wesilisa. 

I-Allied Market Research ithole ukuthi imboni yokulungisa amadoda “ikhule kakhulu kule minyaka eyishumi edlule futhi kufanele. ifinyelele ku-$166 billion by 2022. " 

Ngokombiko othile Umbiko wezindaba ze-CBS, Inkampani yocwaningo yomhlaba wonke i-Mintel ithole ukuthi amadoda amaningi akwa-Gen Z e-US afuna imikhiqizo yobuhle engenabulili. Futhi abanantshisekelo emikhiqizweni epakishwe ngemibala evamile yabesilisa. 

Lo mbiko uthe “u-9% wabesilisa bakwa-Gen Z bathi basebenzisa uhlobo oluthile lwezimonyo ezilula, ‘no-makeup’, kungakhathaliseki ukuthi i-tinted moisturizer, i-BB cream noma i-CC (color correcting) cream.”

Kunesidingo esikhulayo semikhiqizo yobuhle ephephile nengenabo ubuthi. Ngokusho kuka-a Umbiko we-Brand Essence, imboni yobuhle “ehlanzekile” kulindeleke ukuthi ikhule isuka ku-$5.4 billion ngo-2020 iye ku-$11.6 billion ngo-2027. 

Lo mkhuba usho ukuthi kunezikhala emakethe ezingase zifakwe osomabhizinisi abasha. Amabhizinisi aku-inthanethi embonini yobuhle angafaka isitolo esiku-inthanethi esisebenza ngokukhethekile ngemikhiqizo yobuhle nokulungisa yamadoda noma imikhiqizo yobuhle ehlanzekile. 

Ukudla

Uma ubulokhu unothando lokudla okuhle kodwa uthole ukuqala indawo yokudlela kubiza kakhulu, ngincoma ukuthi udale iloli lokudla noma ibhizinisi lesipoki (ikhishi elibonakalayo). 

Isipoki noma ikhishi elibonakalayo lingacatshangwa njengekhishi elihlukile elisetshenziswa amabhizinisi kuphela kuma-oda okulethwa. Ngenkathi ubhubhane luphoqa izindawo zokudlela eziningi ukuthi zivale iminyango yazo, la makhishi azuze inzuzo. Inzuzo yabo ukuthi la makhishi anganikeza ukulethwa kokudla kanye nezinsizakalo zokuthatha kumakhasimende.

Isihloko kumagazini we-QSR uveze ukuthi amakhishi ayizipoki angasebenza ngaphandle kwezindleko zokuba “sezindaweni eziphambili.”

Ukulungiswa kwekhaya nokuhlobisa

Kusukela ubhubhane lwe-COVID-19, abantu abaningi bebesebenza besekhaya. Abantu abaningi abasebenza ekhaya kungenzeka ukuthi kuholele ekutheni bafune ukuthuthukisa indawo yabo.

Ngokuvumelana ne Iqembu le-NPD, ngo-2020, abasebenzi basebenzise imali ukuze bathuthukise izindlu zabo zokugezela namakhishi. Leli qembu liphinde lathola ukuthi ukuthengiswa kukapende kunyuke ngo-16%, kanti imali engenayo evela ekuthengisweni kokuthuthukiswa kwezindlu inyuke ngo-22%. 

Ukwanda kokuthengisa kusho ukuthi osomabhizinisi abasha bangakha izitolo ezihlukile ze-inthanethi noma izinkundla zesevisi ye-inthanethi ukuze basize abathengi. Njengoba umsebenzi okude ulapha ukuze uhlale noma ngaphandle kwalolu bhubhane, izitolo eziku-inthanethi nezinsizakalo ezisiza abathengi kulo mkhakha zizodingeka kakhulu isikhashana. 

Amathoyizi

Imboni yamathoyizi ingenye imboni ethembisayo yosomabhizinisi abasha abaku-inthanethi. Ngokusho kwe-NPD, ukuthengiswa kwamathoyizi kuye kwaqhubeka nokukhula. Ngo-2020, ukuthengiswa kwamathoyizi kwangenisa imali eyizigidi eziyizinkulungwane ezingama-25.1. Iningi lalokhu kuthengiswa kwaqedwa ku-inthanethi, okukhule ngo-75% phakathi kuka-2019 kuya ku-2020. 

Amathoyizi athengiswa kakhulu ahlanganisa amasethi ezakhiwo (+26%), imidlalo (+29%), fashion onodoli nezinsiza (+56%), amathoyizi ezemidlalo anama-scooters, ama-skateboard, nama-skates (+31%), namathoyizi esizini yasehlobo (+24%). 

I-NPD income ukuthi abathengisi bamathoyizi banikeze ukuthenga ku-inthanethi, i-pickup esitolo (BOPIS), noma inketho yokulandwa eceleni komgwaqo njengoba lokhu kungaba lula kubazali ngokushesha. 

Isifinyezo

I-inthanethi iyindawo egcwele amathuba ebhizinisi futhi imibono ye-inthanethi side hustles. Awudingi ukuchitha imali encane ukuze uqale ibhizinisi eliku-inthanethi futhi uqale ukuzuza imali. Udinga nje ukwenza ucwaningo lwakho, uthole umbono ofanela amakhono akho nendlela yakho yokuphila, futhi uwudlale ngobuhlakani.

Iningi lemibono yebhizinisi eku-inthanethi eshiwo ngenhla ikunikeza ithuba lokuqala kancane futhi ukhuphule izinga uma usudale ubuwena bomkhiqizo obuqinile.

Khumbula: impumelelo eqhubekayo ku-inthanethi ithatha isikhathi, yingakho ukubekezela kuyimfanelo ebalulekile kubo bonke osomabhizinisi.

Imibuzo Evame Ukubuzwa