Umakhi wekhasi lokufikela ungelinye lamathuluzi abaluleke kakhulu kunoma yiliphi ibhokisi lamathuluzi lomakethi we-inthanethi. Ikuvumela ukuthi udale amakhasi okufika emibono emisha nemikhankaso phakathi nemizuzu. Futhi ikuvumela ukuthi uthuthukise izinga lokuguqulwa kwekhasi lakho lokubikezela ngokuhlolwa kokuhlukanisa.
Uma ufuna ukwenza isiqiniseko sokuthi yonke imikhankaso yakho yesikhathi esizayo ingeyasekhaya, khona-ke umakhi wekhasi lokufika uyisidingo.
Ukuthatha okubalulekile:
Umakhi wekhasi lokubikezela iyithuluzi noma isofthiwe ekuvumela ukuthi udale amakhasi okubikezela athuthukiswe kakhulu anekhodi encane noma isipiliyoni somklamo wewebhu.
Inzuzo enkulu yokusebenzisa umakhi wekhasi lokubikezela yikhono lokudala nokuhlola izinguqulo ezihlukahlukene zamakhasi okuhlala emikhankasweni ehlukene yokumaketha namafaneli, ukuqinisekisa izinga eliphezulu lokuguqulwa okungenzeka.
Lapho ukhetha umakhi wekhasi lokubikezela, cabangela izici ezifana nokusebenziseka kalula, izifanekiso ezenziwe kusengaphambili, izinketho zokwenza ngendlela oyifisayo, izindleko, nokuthi ingabe ihlanganisa namanye ama-software noma amathuluzi osuvele uwasebenzisela ibhizinisi lakho.
Okuqukethwe
Liyini Ikhasi Lokufika?
Amakhasi okufika angamakhasi ewebhu kuwebhusayithi yakho aklanyelwe ngqo umkhankaso wokumaketha. Ngokungafani nelinye ikhasi lewebhu kuwebhusayithi yakho, ikhasi lokufika lakhiwe ngomgomo owodwa wokuguqula.
Umgomo wayo kungaba ukwenza abantu babhalise ohlwini lwakho lwe-imeyili noma ukwenza abantu bathenge.
Ukucaciswa kwekhasi lokufika yilokho okulenza libe yinketho efanelekile yemikhankaso yokukhangisa/yokumaketha. Ukuthumela ithrafikhi yakho ye-Facebook Ad ngqo ekhasini lakho eliyisiqalo kufana nokukhipha imali yakho endlini yangasese.
Ikhasi lokubikezela elakhelwe ngokuqondile umgomo owodwa wokuguqula lithola izinga lokuguqulwa eliphezulu kakhulu kunekhasi lakho eliyisiqalo nanoma iliphi elinye ikhasi elijwayelekile.
Amakhasi okufika akuvumela ukuthi uqondise i-demographics ehlukene ekukhangiseni kwakho ngemiklamo ehlukene yamakhasi nokuqukethwe. Uma ikhophi yakho iqondana nenani elithile labantu, izinga lakho lokuguqulwa liyoba phezulu.
Empeleni, ngokusho kweHubspot, izinkampani ezinamakhasi okufika angu-30 noma ngaphezulu zikhiqiza imikhondo ephindwe ka-7 kunalezo ezisebenzisa angu-10 kuphela.
Uyini umehluko phakathi kwekhasi lokufikela kanye nekhasi eliyisiqalo?
Lokhu isithombe esivela ku-Susa ukugqama igqamisa umehluko phakathi kwekhasi lakho eliyisiqalo nekhasi lokubikezela:
Njengoba ubona, ikhasi eliyisiqalo libonisa imikhiqizo eminingi futhi linenqwaba yezixhumanisi ezihlukene. Sonke isixhumanisi ekhasini eliyisiqalo sinomgomo ohlukile futhi singaphazamisa isivakashi.
Ngakolunye uhlangothi, zonke izixhumanisi ekhasini lokufika zingaba nombhalo ohlukile kodwa zonke zinenhloso efanayo. Omunye umehluko wukuthi ikhasi lokufika likhuluma ngomkhiqizo owodwa kuphela.
Uyini umakhi wekhasi lokufika?
Umakhi wekhasi lokubikezela iyithuluzi lesofthiwe elivumela abasebenzisi ukuthi bakhe amakhasi okuhlala ngokwezifiso amawebhusayithi abo ngaphandle kwesidingo sanoma yimaphi amakhono okubhala ngekhodi noma obuchwepheshe.
Abakhi bekhasi lokuhlala ngokuvamile bafaka umhleli wokudonsa nokuwisa ovumela abasebenzisi ukuthi babeke kalula izinto ezihlukile ekhasini futhi bazihlele nganoma iyiphi indlela abayithandayo.
Abanye abakhi futhi beza nezifanekiso eziklanywe kusengaphambili abasebenzisi abangazenza ngokwezifiso ukuze zivumelane nezidingo zabo.
Ngomakhi wekhasi lokubikezela, ungakha amakhasi okubikezela enzelwe imigomo yebhizinisi lakho, noma ngabe ukuthwebula abaphambili, ukuphromotha umkhiqizo, noma ukushayela ukuguqulwa.
Abanye abakhi bekhasi lokufikela abadumile bahlanganisa i-Laningi, i-Unbounce, kanye ne-Leadpages, ngalinye linesethi yalo ehlukile yezici namakhono.
Kungakhathaliseki ukuthi ungumakethi onesipiliyoni noma usanda kufunda, umakhi wekhasi lokubikezela angakusiza ukuthi udale amakhasi okufika abukeke njengochwepheshe azothuthukisa ubukhona bakho ku-inthanethi futhi aqinise imizamo yakho yokumaketha.
Ukwakha ikhasi lokufika kunzima. Udinga ukubhala kahle ikhodi nokuklama kwewebhu. Ngisho noma uqasha unjiniyela wewebhu ukuthi akwakhele eyodwa, kusadingeka wenze isiqiniseko sokuthi ilungiselelwe ukuguqulwa.
Ukwakha ikhasi lokubikezela elilodwa elinenani eliphezulu lokuguqulwa kungakubiza izinkulungwane zamaRandi.
Yilapho abakhi bekhasi lokubikezela bengena khona. Bakuvumela ukuthi wakhe ikhasi lokufika nge isikhombikubona esilula sokudonsa nokuwisa. Ingxenye engcono kakhulu ukuthi ziza nezifanekiso eziningi ezidizayinwe ochwepheshe futhi ezilungiselelwe ukuguqulwa.
Abakhi bamakhasi basika phakathi isikhathi esisithathayo ukwakha ikhasi lokufika. Baphinde bakunike amathuluzi afana nokuhlola okuhlukanisayo ukuze uthuthukise amakhasi akho okufikela futhi ukhuphule izinga lawo lokuguqulwa.
Ukuhlolwa kokuhlukaniswa (ukuhlolwa kwe-A/B) ikuvumela ukuthi uhlole ukuhlukahluka okuhlukile kwekhasi lokubikezela elifanayo ukuze uthuthukise izinga lokuguqulwa. Futhi iningi labakhi bekhasi lokufika beza nalo elakhelwe ngaphakathi.
Esinye isici esihle esinikezwa abakhi bekhasi lokuhlala abaningi ukushicilela okusheshayo. Iningi labakhi abanjalo likuvumela ukuthi ushicilele amakhasi akho okufika ngokuchofoza okukodwa nje.
Lokho kusho ukuthi ungaklama futhi ushicilele amakhasi akho okubikezela phakathi kwamaminithi. Lokhu kukuvumela ukuthi uhlole ngokushesha inqwaba yokuhlukahluka futhi uthole leyo eguqula okungcono kakhulu.
Usebenza kanjani umakhi wekhasi lokubikezela?
Umakhi wekhasi lokubikezela ngokuvamile unikeza isixhumi esibonakalayo esilula sokuhudula/ukwehlisa futhi ikuvumela ukuthi uhlele yonke into yekhasi lakho lokubikezela njengoba uyibona. Ngokuyisisekelo, noma yini oyibona ekhasini lakho lokubikezela ngenkathi uhlela yilokho kanye ozokubona uma usuyishicilele.
Lokhu kukuvumela ukuthi wakhe amakhasi akho okuhlala uwedwa ngaphandle kolwazi lomklamo noma ikhodi engena ekwakheni elilodwa.
Nakhu ukuthi kubukeka kanjani isixhumi esibonakalayo sokudonsa nokuwisa:
Lesi sithombe-skrini esethuluzi elibizwa divi. Kuyi-plugin ye- WordPress I-CMS.
Ikuvumela ukuthi uhlele amakhasi akho bukhoma futhi ubone ukuthi umphumela uzoba njani uma uchofoza inkinobho yokushicilela. Ibha eseceleni engakwesokunxele ingivumela ukuthi ngenze ngokwezifiso noma iyiphi ingxenye engiyikhethayo ekhasini.
Kungivumela ukuthi ngengeze izinto ezintsha ngokuchofoza inkinobho ethi Plus ngaphansi kwanoma iyiphi enye into:
I-Divi ingumakhi wekhasi lokubikezela elihloselwe ukwenza kube lula ukusetshenziswa. Abanye abakhi banikeza isixhumi esibonakalayo sokudonsa nokuwisa lapho uhudula khona izici ohlwini uziyise ekhasini lakho.
Nakhu elinye ikhasi lokufika futhi umakhi wewebhusayithi Webflow i-interface ibonakala kanje:
Ngokungafani ne-Divi, abasebenzisi abaqondiswe yiWebflow bangabathengisi nabaklami abakhululeke kakhulu ngamathuluzi okuklama afana ne-Photoshop.
I-Webflow inikeza inkululeko ethe xaxa kodwa futhi inejika lokufunda eliwumqansa uma ungakaze usebenzise ithuluzi elinjalo ngaphambilini.
Futhi ngokungafani ne-Divi, i-Webflow ikuvumela ukuthi uhudule bese uphonsa izinto ekhasini ngqo kusuka kubha eseceleni:
Nakuba umakhi wekhasi lokubikezela ekunikeza inkululeko ephelele yokwenza ikhasi lakho lokubikezela ngendlela ofisa ngayo, lokho akukwenzi ukuthi uqale ngekhasi elingenalutho ngaphandle uma kuyilokho okufunayo.
Abakhi bekhasi lokufika beza nenqwaba yezifanekiso, okungesinye sezizathu eziyinhloko ezenza abakhangisi babathande.
Futhi, beza nezifanekiso ezenziwe ngaphambilini zazo zonke izinhlobo zemikhankaso ongase uyisebenzise.
Nakhu okulandelayo Susa ukuqhuma ilabhulali yesifanekiso ibukeka kanje:
Njengoba ubona, banikela ngezifanekiso eziningi zazo zonke izinhlobo zemikhankaso evamile yokuthengisa.
Kunezinhlobo ezimbili zabakhi bekhasi lokufika abafanele izidingo ezimbili ezihlukene:
WordPress Ama-Plugin
WordPress ama-plugin ayizingcezu ezincane zesoftware ezikuvumela ukuthi unwebe ukusebenza kweyakho WordPress iwebhusayithi. Kukhona abakhi bekhasi lokufika abatholakala njenge WordPress ama-plugin.
Iningi labanikazi bamabhizinisi nabathengisi bakhetha la mathuluzi ngoba kulula kakhulu ukuwasebenzisa futhi axhumeke ngqo kweyakho WordPress iwebhusayithi.
Ingxenye engcono kakhulu ngokusebenzisa lawa mathuluzi ukuthi ungashicilela amakhasi okufika kuwebhusayithi yakho ngqo njenganoma yiliphi elinye ikhasi. Amathuluzi e-SaaS ngokuvamile ashicilela amakhasi okubikezela kuphela kusizinda esingaphansi kwekhasi lakho noma kusizinda esingaphansi kwegama laso lesizinda.
WordPress abakhi bekhasi lokufika nikela ngezici eziningi njengamathuluzi e-SaaS kodwa angase anganikezi inkululeko eningi noma izici eziningi ezithuthukile.
Lezi zifaneleka kakhulu kwabaqalayo nabakhangisi abafuna ukukhipha imikhankaso ngokushesha okukhulu.
Top WordPress Ama-plugin Okwakha Ikhasi:
Amathuluzi we-SaaS
Lawa mathuluzi omakhi wekhasi lokufikela ayifomu yamahhala futhi akuvumela ukuthi unqume yonke into mayelana namakhasi akho okufikela.
Akukho mingcele ngokwezwi nezwi. Lawa mathuluzi athuthuke ngokwanele kangangokuthi avumela abaklami ukuthi baklame amakhasi abo okufika ngokuqondile kuwo futhi bazuze ikhwalithi efanayo njengethuluzi elifana ne-Photoshop.
Kodwa lokho akusho ukuthi azibafanele abanikazi bamabhizinisi noma noma ubani oqalayo. Nakuba ijika lokufunda lingase libe umqansa uma ungenakho ukuzizwisa ngamathuluzi edizayini, ukufunda lawa mathuluzi kukunikeza inkululeko ephelele yokuthi amakhasi akho okubikezela abukeka kanjani, azwakala, futhi aziphathe kanjani.
Lawa mathuluzi awagcini nje ngokuthuthuke kakhulu kodwa futhi ayabiza kakhulu njengoba eqondise kumakhasimende ebhizinisi.
Abakhi Bekhasi Abaphezulu Be-SaaS:
Kungani ngidinga umakhi wekhasi lokufika?
Esinye sezici ezibaluleke kakhulu zokudala amakhasi okufikela asebenzayo ukuwalungiselela amazinga aphezulu okuguqulwa.
Ukuhlola kwe-A/B kuyithuluzi elinamandla elikuvumela ukuthi uhlole izinguqulo ezihlukene zamakhasi akho okufikela ukuze ubone ukuthi iyiphi eyenza kangcono mayelana nokuguqula izivakashi zesayithi zibe amakhasimende.
Ngokudala ukuhlukahluka okuningi kwekhasi lakho lokubikezela nokusebenzisa ukuhlola kwe-A/B ukuze ukuqhathanise, ungakwazi ukuhlonza izici zekhasi lakho lokubikezela ezinomthelela omkhulu kumazinga okuguqulwa.
Lokhu kungafaka yonke into kusukela kumagama ezihlokweni zakho kuya ekubekweni kwezinkinobho zakho zokubizela esenzweni.
Ngokuqhubeka uhlola futhi ucwenge amakhasi akho okubikezela asekelwe emininingwaneni eqhutshwa idatha, ungafinyelela amazinga okuguqulwa aphezulu futhi uthole okungcono kakhulu emizamweni yakho yokumaketha.
Umakhi wekhasi lokubikezela ukongela isikhathi nemali. Ngemali encane yanyanga zonke, uthola ithuluzi elingakhiqiza amakhasi okufika angaphoxa iminyango yokumaketha yezinkampani zamabhizinisi.
Lawa mathuluzi eza nezifanekiso eziningi ezenziwe ngaphambilini ezilungiselelwe ukuguqulwa. Bakuvumela ukuthi uhlole imibono yakho yokumaketha ngokushesha futhi ushicilele imikhankaso emisha esikhathini esingaphansi kwesigamu sesikhathi esivame ukusithatha.
Yonga Imali
Umakhi wekhasi lokubikezela angakongela izinkulungwane zamadola esikhathini eside. Umakhi wekhasi lokufikela uthatha indawo yeqembu lonke labathuthukisi bewebhu nabaklami. Ikuvumela ukuthi uzenzele amakhasi okufika uwedwa angakubiza ngaphezulu kuka-$10,000 uma ungaqasha iqembu labaklami nabathuthukisi.
Iningi labakhi bekhasi lokubikezela alinikezi kuphela isixhumi esibonakalayo sokudonsa nokuwisa, futhi beza nenqwaba yamathuluzi ukukusiza uthuthukise ukuguqulwa kwakho. Amathuluzi akuvumela ukuthi uhlukanise ukuhlola amakhasi akho okubikezela bese udala izigelekeqe zokuthwebula umthofu, nokunye okuningi.
Ingxenye engcono kakhulu yokusebenzisa umakhi wekhasi lokuhlala ukuthi iza nezifanekiso eziningi ezihlolwe impi ezifakazelwe ukuthi ziyaguqulwa. Asikho isidingo sokuhlola imiklamo eminingi ehlukene ukuze uthole eyodwa esebenza ekugcineni. Vele ukhethe ikhasi lokufika, gcwalisa imininingwane, futhi yilokho!
Yonga Isikhathi
Umakhi wekhasi lokubikezela ikuvumela ukuthi wakhe futhi ushicilele ikhasi lakho lokubikezela ngokushesha. Asikho isidingo sokulinda a freelancer ukuze ngibuyele kuwe. Asikho isidingo sokuqasha othile ukuthi afake ikhodi entsha kuwebhusayithi yakho. Asikho isidingo sokubuyela emuva naphambili nge freelancer ukushintsha okuthile ekhasini lakho lokubikezela.
Lapho umakhi wekhasi lokubikezela ekhanya usemandleni akhe okukuvumela ukuthi uhlole inqwaba yemibono ehlukene ngokushesha. Ukuhlola kwangamabomu ukuthi amabhizinisi ahamba kanjani esuka ezibalweni eziyisi-6 aye ezibalweni eziyisi-7. Ungakha ukuhlukahluka okuningi kwamakhasi akho okufika ngendlela ofuna ngayo emizuzwini embalwa.
Abakhi abaningi bekhasi lokubikezela bafika nokusebenza kokuhlola kwe-A/B eyakhelwe ngaphakathi. Ngakho-ke, ungakha amakhasi okuhlala ahlukene ayishumi nambili futhi ithuluzi lakho lomakhi lizowahlola ngokuzenzakalelayo wonke, futhi lisebenzise lelo elenza kahle kakhulu.
Izifanekiso zefaneli ezenziwe ngaphambilini
Abakhi bekhasi lokufika beza nenqwaba yezifanekiso ezenziwe ngaphambilini zamakhasi okufika. Kodwa akugcini lapho. Futhi beza nezifanekiso ezenziwe ngaphambilini zawo wonke amafaneli okuthengisa.
Lokho kusho ukuthi, noma nini lapho unquma ukwethula umkhankaso omusha, awudingi ukuchitha amasonto uqhamuka nemibono yefaneli. Ungasebenzisa nje isifanekiso esenziwe kusengaphambili futhi ukhiphe umkhankaso wakho phakathi nosuku noma ezimbili.
Abakhi abaningi bekhasi lokubikezela banikeza izifanekiso zazo zonke izinhlobo zamafaneli okuhlanganisa amafaneli e-webinar, amafaneli ahlala eluhlaza, namafaneli ochungechunge lwezinsuku ezingu-7.
ChofozaFunnels iyithuluzi lokwakha ifaneli elihamba phambili embonini - kodwa uma ufundile eyami ukubuyekezwa kwe-ClickFunnels bese uyazi ukuthi akushibhile. Hamba lapha futhi uthole ukuthi yini Ezinye izindlela ezingcono kakhulu ze-ClickFunnels kukhona.
Izinhlobo ezi-5 zamakhasi okufika
Enye yezinzuzo eziyinhloko zokusebenzisa umakhi wekhasi lokubikezela yikhono lokudala nokushicilela amakhasi okubikezela kalula.
Ngomakhi wekhasi lokubikezela, ungakha ngokushesha futhi kalula amakhasi okufika enzelwe izidingo zakho zebhizinisi elithile, ngaphandle kwesidingo sanoma yimaphi amakhono okubhala ngekhodi noma obuchwepheshe.
Abakhi abaningi bekhasi lokubikezela banikeza uhla lwezifanekiso zekhasi lokubikezela ongayenza ngokwezifiso ongakhetha kuzo, okwenza kube lula ukwakha ikhasi lokubikezela elibukeka kahle elihambisana nebhrendi yakho nezinjongo zokumaketha.
Uma usudale ikhasi lakho lokubikezela, ungalishicilela ngokuqondile kusuka kumakhi wekhasi lokubikezela uye kuwebhusayithi yakho noma isizinda ngokwezifiso.
Ngelabhulali yesifanekiso namathuluzi asebenziseka kalula okudala nokushicilela amakhasi okufika, umakhi wekhasi lokubikezela angakongela isikhathi nomzamo ngenkathi ekusiza ukufeza izinhloso zakho zokumaketha.
Izinhlobo ezahlukene zamakhasi okufika zifanele izinhlobo ezahlukene zethrafikhi. Uma ufuna izinga eliphezulu lokuguqulwa elingenzeka, udinga ukwenza amakhasi okubikezela aqondise izingxenye ezithile zemakethe yakho.
Nazi izinhlobo ezi-5 ezivame kakhulu zamakhasi okufika:
Ukuhola Capture Landing Pages
Umgomo wekhasi lokubikezela lokuthwebula okuholayo ukuthola imininingwane yokuxhumana nesivakashi esizokuvumela ukuthi uxhumane naso ngokuqhubekayo. Ikhasi lokubikezela elilula lokuhola livele licele igama ne-imeyili. Kodwa ungafinyelela ekubuzeni inqwaba yemininingwane ezokusiza ukubasiza kangcono ngombuzo wabo.
Amabhizinisi amaningi e-inthanethi anikela nge-freebie ukuze uthole imininingwane yokuxhumana yesivakashi ekhasini labo lokuthwebula okuholayo. Le freebie ingaba i-eBook yamahhala, ividiyo, isivivinyo samahhala, noma isampula yamahhala yomkhiqizo wabo.
Nasi isibonelo sekhasi lokubikezela lokuthwebula okuholayo elisetshenziswa i-Hubspot:
I-Hubspot ikunikeza inqwaba yama-eBooks amahhala ekukhangiseni kubhulogi yayo. Okubanjiwe ukuthi kufanele ubhalisele uhlu lwabo lwe-imeyili futhi ubanikeze imininingwane yokuxhumana nabo.
Uma uchofoza inkinobho ethi Landa Manje, uzobona lesi sigelekeqe esikubuza imininingwane mayelana nenkampani yakho nawe ngokwakho ngaphambi kokukunikeza ukufinyelela ekulandeni:
Ikhasi lokuthwebula okuholayo akudingeki ukuthi linikeze mahhala njengembuyiselo. Kungaba yikhasi lemibuzo elivele libuze isivakashi ngolwazi lwaso lokuxhumana ukuze ukwazi ukusithinta ngokuhamba kwesikhathi.
Ake ngikubonise isibonelo...
Uma useshela okuthi “plumber Chicago” kuvuliwe Google, uzobona izikhangiso ezimbalwa phezulu:
Futhi uma uchofoza noma yiziphi izikhangiso, uzobona ikhasi lokubikezela elilula elikunikeza imininingwane mayelana nensizakalo futhi likubuze imininingwane yakho yokuxhumana:
Uma uchofoza inkinobho ethi Bhukha I-aphoyintimenti Yakho Namuhla, uzocelwa imininingwane yakho yokuxhumana:
Amakhasi okufika For Google Izikhangiso
Amakhasi okufika we Google Izikhangiso zihlukile kwamanye amakhasi okufikela amaningi futhi zidinga ukulandela imihlahlandlela ebekwe ngayo Google. Umhlahlandlela obalulekile njengesibonelo ukuthi imilayezo (kuhlanganise nesihloko) sekhasi lakho lokubikezela idinga ukufanisa umlayezo wesikhangiso sakho.
Ithrafikhi evela Google Izikhangiso zinenhloso ethile yokusesha. Ngokwesibonelo, othile usesha Google ngoba "izicathulo ze-basketball ezishibhile" cishe zibheke ukuthenga izicathulo ze-basketball ezishibhile. Ngakho, Google izobakhombisa uhlu lwezinto ezivela kumasayithi we-eCommerce njenge-eBay ne-Amazon.
Ikhasi lakho lokubikezela Google idinga ukwanelisa inhloso yesivakashi. Nasi isibonelo salokho okubonayo uma usesha “Chicago Dentist”:
Uma othile efuna udokotela wamazinyo, kungenzeka ukuthi unesimo esiphuthumayo futhi yilokho isikhangiso sesibili kusithombe-skrini esikhuluma ngakho. Uma uvula lelo khasi, uzobona okunikezwayo ngaso leso sikhathi:
Google Amakhasi okubikezela ezikhangiso asebenza kahle kakhulu uma eqondise kumakhasimende ahlose ukwenza isinqumo sokugcina sokuthenga.
Amakhasi okufika ezikhangisweni ze-Facebook
Izikhangiso ze-Facebook ziyithuluzi eliyintandokazi le-in-one lanoma yimuphi umkhangisi we-inthanethi. Bakuvumela ukuthi ukhulise ukuqwashisa ngomkhiqizo emakethe yakho ohlosiwe ngentengo eshibhile kakhulu.
Bakuvumela ukuthi uthole ukuchofoza ekhasini lakho lokubikezela. Bakuvumela ukuthi uthole futhi uqondise amakhasimende anentshisekelo efanayo kubantu asebevele bethenge kuwe. Izikhangiso ze-Facebook zifana nombese webutho lase-swiss wokumaketha kwe-inthanethi.
Nakhu ukuthi isikhangiso se-Facebook ngokuvamile sibukeka kanjani:
Lesi sikhangiso sivela endaweni ebizwa ngokuthi i-Diet Doctor. Banikeza izinhlelo zokudla eziqondene nawe zokukusiza ulahlekelwe isisindo. Bona ukuthi lesi sikhangiso siqondisa kanjani inani labantu elithile. Yilapho izikhangiso ze-Facebook zikhanya khona. Bakuvumela ukuthi uqondise ama-niches amancane emakethe yakho.
Lesi sikhangiso siholela ekhasini lokubikezela elilula elinikeza imibuzo:
Uma othile egcwalisa le mibuzo, ucelwa ulwazi lwakhe lokuxhumana futhi anikezwe i-freebie (uhlelo lokudla lwamahhala) njengembuyiselo. Amabhizinisi amaningi asebenzisa izikhangiso ze-Facebook ukuze angenise abantu emnyango. Lokhu ngokuvamile kusho ukwenza abantu babhalisele i-imeyili yakho.
Ikhasi Lokufikela Lokuthengiswa Kwefomu Elide
Ikhasi lokubikezela lokuthengisa lefomu elide yilapho ogcina uphusha khona ukuthengisa. Lapha yilapho ucekela khona noma yikuphi ukuphikisa okungenzeka amathemba akho abe nakho bese ubulala.
Amakhasi okuthengisa efomu elide (ama-aka sales letters) asetshenziswa kakhulu emikhiqizweni ebizayo kuphela njengezifundo ezibiza ngaphezu kuka-$1,000 noma i-consulting retainer.
Lawa makhasi okufika abizwa ngefomu elide ngoba njengoba negama lisho ngokuvamile made kakhulu.
Nasi isibonelo sekhasi lokufikela lesifundo esibizwa ngokuthi Tholakala ngombhali wezezimali othengisa kakhulu u-Ramit Sethi:
Lesi sifundo sibiza ngaphezu kuka-$2,000. Uma unquma ukufunda leli khasi lokufikela lilonke, kuzokuthatha ngaphezu kwehora.
Ikhasi lokubikezela lefomu elide libonisa zonke izinzuzo ozozithola kumkhiqizo:
Iphinde ihlukanise noma yikuphi ukuphikisa okungahle kube nakho:
Ikhasi lokufika likaRamit Sethi lephula konke ukuphikisa okungenzeka amathemba akhe abe nakho kulo lonke ikhasi lakhe lokufika. Yingakho kude kangaka.
Ikhasi lentengo
Uyakholwa noma ungakholwa, ikhasi lakho lezintengo is ikhasi lokufika. Futhi enye yezinto ezibaluleke kakhulu kulokho. Abantu abaningi abavakashela ikhasi lakho lezintengo bacabanga ukuthenga umkhiqizo wakho. Yithuba lakho lokwenza ukuthengisa.
Ikhasi elihle lentengo likhumbuza ithemba lokuthi kungani umkhiqizo wakho uyisinqumo esingcono kakhulu. Lokhu ikwenza ngokubonisa ukuthi umkhiqizo wakho wenzani nokuthi ungasiza kanjani ikhasimende lakho ukuthi lifinyelele imiphumela eliyifunayo. Indlela elula yokwenza lokhu ukumane ubhale zonke izici zomkhiqizo wakho.
Ikwenza kanjalo i-LeadPages ekhasini labo lentengo:
Kuphinde kucekele phansi noma yikuphi ukuphikisa kanye nokwesaba okungahle kube nakho mayelana nokuthenga umkhiqizo noma isevisi yakho. Ingabe uyayibuyisela imali uma ikhasimende lingawuthandi umkhiqizo wakho? Ingabe ikhona inqubomgomo yokusebenzisa kahle isofthiwe/isevisi yakho? Zama ukuphendula imibuzo enjalo eminingi ngangokunokwenzeka ekhasini lakho lezintengo.
Indlela elula kodwa esebenzayo yokuphendula noma yimiphi imibuzo okungenzeka amathemba akho abe nayo ingxenye ye-FAQ ekugcineni kwekhasi.
Kungenzeka ukuthi uqaphele ukuthi izinkampani eziningi zesofthiwe kulezi zinsuku zifaka isigaba se-FAQ phansi kwekhasi lazo lentengo. Nakhu ukuthi ibukeka kanjani ku-Convertkit:
Isigaba se-FAQ sika-Convertkit siyisibonelo esihle. Iphendula cishe yonke imibuzo okungenzeka amathemba abo abe nayo lapho becabanga ukuthenga.
Imibuzo Evame Ukubuzwa
Iyini I-Landing Page Builder futhi isebenza kanjani?
Kuyithuluzi elenza abanikazi bewebhusayithi bakwazi ukudala amakhasi okufika ngaphandle kwesidingo samakhono wokubhala amakhodi noma wokuklama. Abakhi bekhasi lokuhlala ngokuvamile bahlonyiswe ngabahleli bokudonsa nokuwisa nabakhi abahlakaniphile, okuvumela abasebenzisi ukwenza ngokwezifiso kalula futhi balungiselele amakhasi abo okufikela.
Ngomakhi wekhasi lokubikezela, abasebenzisi bangakhetha izifanekiso zekhasi lokuhlala eziklanywe kusengaphambili noma bakhe amakhasi abo kusukela ekuqaleni. Ngokuvamile zinikezwa njengesofthiwe ezimele noma njenge WordPress ama-plugin. Angasetshenziswa abantu ngabanye noma amaqembu futhi athandwa ngabagcini bamabhizinisi amancane, osomabhizinisi, nabakhangisi. Ezinye izibonelo zabakhi abanjalo zifaka i-Unbounce, Leadpages, kanye ne-ClickFunnels.
Kungani ngidinga umakhi wekhasi lokufika?
Umakhi wekhasi lokubikezela ukusiza ukuthi udale futhi ushicilele amakhasi okufika ngaphandle kokuthinta umugqa owodwa wekhodi. Bakuvumela ukuthi wakhe ikhasi lokufika ngokwakho usebenzisa isixhumi esibonakalayo esilula sokudonsa/ukwehlisa.
Futhi beza nezifanekiso eziningi zalo lonke uhlobo lomkhankaso wokumaketha. Lokhu kunciphisa isikhathi esisithathayo ukwethula umkhankaso omusha wokumaketha phakathi.
Uyini umehluko phakathi kwekhasi eliyisiqalo nekhasi lokufika?
Ikhasi lakho eliyisiqalo yilapho wethula khona imikhiqizo namasevisi akho kumakhasimende akho ngokushesha. Ikhasi eliyisiqalo lixhumanisa nezingxenye eziningi zewebhusayithi. Ngokuvamile ayikhulumi ngokuqondile ngomkhiqizo owodwa.
Ikhasi lokufika yikhasi elinikezelwe ekukholiseni isivakashi ukuthi sithathe isenzo esithile. Isenzo kungenzeka kube ukubhalisela ukujoyina uhlu lwakho lwe-imeyili noma kungenzeka ukulanda uhlelo lwakho lokusebenza kusuka esitolo sohlelo lokusebenza. Isenzo esivame kakhulu leso sokuthenga.
Imuphi umakhi wekhasi lokufikela ongcono kakhulu wabaqalayo?
Uma ungumqali noma ungumnikazi webhizinisi elincane, i-Divi ingumakhi wekhasi lokufika ongcono kakhulu kuwe. Iza nezifanekiso eziningi futhi yakhelwe kucatshangwa ngabaqalayo. Kulula kakhulu ukuyisebenzisa futhi akuthathi isikhathi sokufunda.
Iyiphi indlela engcono kakhulu yokudala ikhasi lokubikezela eliguqulela kakhulu elibukeka lilihle futhi lisebenza kahle kuzithameli zami engiziqondise?
Isixazululo esingcono kakhulu ukusebenzisa umakhi wekhasi lokuhlala ohlanganisa umakhi wokudonsa nokuwisa onokudala ikhasi lokuhlala kanye nezici zokuhlela. Umakhi wekhasi lokuhlala wamahhala onomakhi wekhasi lokufika, njengeplathifomu yekhasi lokubikezela, usiza kakhulu uma udala ikhasi lokufika elisabela kuselula elinamadizayini ekhasi enziwe ngendlela oyifisayo kanye namabhulokhi wokuqukethwe.
Ngaphezu kwalokho, ukusebenzisa umdali wekhasi lokubikezela onokuhlukahluka kwekhasi lokubikezela kanye nokusebenza kokudonsa nokuwisa kukuvumela ukuthi uhlole i-A/B futhi ulungiselele izici ezihlukahlukene ukuze ukhuphule izinga lokuguqulwa. Umhleli wekhasi lokubikezela, umakhi wakudala, nabadali bekhasi lokubikezela ezinye zezindlela ezingcono kakhulu zokwakha ngokushesha amakhasi okubikezela asebenza kahle futhi abukeka emuhle.
Ngokusebenzisa izingosi zokufikela kanye nokwakha amakhasi okubikezela anamabhulokhi wokuqukethwe kanye nokwakheka kwekhasi eliphendula iselula, amabhizinisi angaheha imikhondo eminingi futhi alungiselele amanani aphezulu okuguqulwa.
Imuphi umakhi wekhasi lokubikezela ongcono kakhulu emakethe, onikeza isixhumi esibonakalayo esisebenziseka kalula sokudonsa nokuwisa, izici ezilula, nokuthengeka?
Uma kuziwa ekunqumeni umakhi wekhasi lokufika ongcono kakhulu webhizinisi lakho, kunezindlela ezimbalwa ongakhetha kuzo. Kosomabhizinisi nabaqalayo, ithuluzi elifana neplatifomu ye-Unbounce, nokusebenza kwayo kokudonsa nokuwisa, kuyisinqumo esihle kakhulu.
Inikeza abasebenzisi uhlelo lwamahhala, i-Unbounce iphinde ihlanganise izici ezifana nochwepheshe bekhasi, ithrafikhi ehlakaniphile, namakhasi okuswayipha, okwenza kube lula kumabhizinisi ukuklama, ukudala, nokuthuthukisa amakhasi okubikezela aphezulu aguqulela kubhajethi. Ngohlu lwamaphuzu amanani, i-Unbounce ingenye yezinketho ezithengekayo ezitholakalayo kumabhizinisi afuna ithuluzi lomakhi wekhasi lokuhlala okulula ukulisebenzisa futhi elinikeza inani elihle kakhulu lemali.
Ingabe umakhi wekhasi lokubikezela angakwazi ukusiza nge-SEO optimization?
Yebo, ingasiza ekwenzeni ngcono i-SEO ngokuhlanganisa izici eziwusizo nokuthuthukisa okuqukethwe kwewebhu. Abakhi abaningi bekhasi lokubikezela beza namathuluzi e-SEO akhelwe ngaphakathi, okuvumela amabhizinisi ukuthi enze ukulungiselelwa kwe-SEO okusekhasini okulula okwandisa ukubonakala emakhasini wemiphumela yenjini yokusesha.
Ngokusebenzisa umakhi wekhasi lokufika onezici ezifana namakhasi e-AMP, amathuluzi okuthuthukisa i-SEO, kanye nokwenza kahle kokuqukethwe okunamandla e-AI, amabhizinisi angakha amakhasi okufika aguqukayo, asabela eselula akhiwe ngamasu okuthuthukisa afanele afana nokwenza kahle kwamagama angukhiye, idatha ehlelekile, kanye meta tags.
Ngokusebenzisa la mathuluzi nezici, amabhizinisi angaqinisekisa ukuthi amakhasi awo okubikezela athuthukisiwe ukuze aklelise phezulu emakhasini wemiphumela yenjini yokusesha (ama-SERP), okuholela kuthrafikhi eyengeziwe kanye nokubonakala okungcono.
Umakhi wekhasi lokubikezela angangisiza kanjani ngithuthukise izinga lokuguqulwa kwewebhusayithi yami?
Kuyithuluzi elibalulekile kunoma ubani ofuna ukukhulisa amanani okuguqulwa kwewebhusayithi yakhe. Ngokusebenzisa umakhi wekhasi lokubikezela, ungakha amakhasi ahlosiwe aklanyelwe ukudonsa ukunaka kwezivakashi zesayithi lakho futhi ubakhuthaze ukuthi benze izenzo ezithile, njengokugcwalisa ifomu noma ukuthenga.
Abakhi bekhasi lokubikezela bavame ukufaka izici ezifana nokuhlola kwe-A/B, okukuvumela ukuthi uzame ngezinguqulo ezihlukile zekhasi lakho lokubikezela ukuze ubone ukuthi yiliphi elisebenza kahle kakhulu. Ngokuhlaziya idatha evela kumathuluzi afana Google Izibalo kanye Nomphathi Womaka, ungathola imininingwane ebalulekile yokuthi amakhasi akho okubikezela asebenza kanjani futhi wenze izinqumo eziqhutshwa idatha ukuze uthuthukise amanani akho okuguqulwa ngokuhamba kwesikhathi.
Ukuhlolwa kwe-A/B kuyindlela ephumelela kakhulu yokuthuthukisa ikhasi lokubikezela ukuze uthole amanani okuguqulwa aphezulu. Abakhi bekhasi lokubikezela abanezici zokuhlola i-a/b, njengamamephu okushisa, izibali zesikhathi, nesiqondiso sokuguqulwa, zivumela ukuhlolwa kokuhlukaniswa kwe-A/B kwezingxenye zekhasi ezihlukahlukene ukuze kuhlonzwe inguqulo esebenza kahle kakhulu yekhasi lokubikezela.
Ngokusebenzisa umakhi wekhasi lokubikezela, amabhizinisi angakwazi ukwenza kalula izivivinyo ze-A/B futhi athuthukise amakhasi awo okufika ukuze aguqulelwe phezulu, abanike ithuba elingcono kakhulu lokuguqula iwebhusayithi yabo, nezivakashi, zibe umkhondo obalulekile noma ukuthengisa.
Ingabe izici zokwenza kube ngokwakho zingathuthukisa izinga lokuguqulwa kwekhasi lakho lokubikezela?
Ngokunikeza izici eziqondene nawe, umakhi wekhasi lokubikezela angakhomba izethameli ezithile, akhulise ukuqonda izidingo zamakhasimende, futhi ekugcineni asize ekuthuthukiseni amanani okuguqulwa. Izici zokwenza kube ngokwakho zivumela amabhizinisi ukuthi enze ngokwezifiso okuqukethwe ekhasini lokubikezela, adale okuhlangenwe nakho komuntu siqu nokuheha abasebenzisi.
Ngokukwazi ukwenza okuqukethwe kuhambisane nezidingo zabasebenzisi, amabhizinisi angaqinisekisa ukuthi amakhasimende azizwa ezwiwa futhi eqondwa, asungula umuzwa wokwethembana futhi ekugcineni andise amathuba okuthi umthofu uguqule ube indali.
Ngaphezu kwalokho, amabhizinisi angasebenzisa ikhodi yangokwezifiso ukuze engeze izici ezithile zedizayini noma ukusebenza okwenza ulwazi lomsebenzisi lube ngokwakho, adale ukubukeka ngokwezifiso nomuzwa ohambisana nezethameli eziqondiwe. Ngokunikeza ukuzizwisa komuntu siqu, amabhizinisi angakwazi ukuzehlukanisa nabaqhudelana naye, ekugcineni ashayele imikhondo eminingi, futhi andise amanani awo okuguqulwa.
Ingabe umakhi wekhasi lokubikezela angathuthukisa ulwazi lomsebenzisi kumakhasimende angaba khona abuka iwebhusayithi yakho?
Abakhi abanjalo bangathuthukisa kakhulu ukuzizwisa komsebenzisi kumakhasimende angaba khona abuka iwebhusayithi yakho ngokuthuthukisa ukwakheka kokusetshenziswa kubonwa kwekhasi kanye nokubandakanya amasegimenti ahlukene wabasebenzisi. Ngokwenza ikhasi lokufika elinomklamo wokusetshenziswa kubonwa, amabhizinisi anganikeza amakhasimende angaba khona isizindalwazi esisebenziseka kalula, esibukekayo esisebenziseka kalula futhi esihlinzeka ngolwazi lomsebenzisi olungenazihibe.
Besebenzisa izingxenye zabasebenzisi, abakhi bekhasi lokuhlala bangakhomba izethameli ezithile ngempumelelo, baqinisekise ukuthi ikhasimende ngalinye elingase likwazi ukuthola ulwazi nolwazi oluqondiswe kubo ngokuqondile.
Ngokubeka abasebenzisi endaweni eyodwa njengokugxila okuyinhloko komklamo, amabhizinisi asebenzisa umakhi wekhasi lokubikezela angaqinisekisa ukuthi amakhasi awo ayabandakanyeka futhi alethe amakhasimende, ekugcineni aholele kumazinga aphezulu okuguqulwa kanye nembuyiselo engcono ekutshalweni kwezimali.
Yimaphi amanye amathuluzi anamandla okuklama nawokuhlela atholakalayo lapho kwakhiwa amakhasi okufika, futhi angasiza kanjani ukukhulisa ukusebenza komkhankaso?
Umakhi we-pop-up nosekelo lwezigelekeqe kungenye yedizayini enamandla namathuluzi okuhlela ahlinzekwa abakhi bamakhasi okuhlala besimanje. Izigelekeqe zingasiza amabhizinisi akhulise uhlu lwama-imeyili futhi akhuthaze abasebenzisi ukuthi bahlanganyele nemikhiqizo yabo ezinkundleni eziningi.
Ngokufaka okuqukethwe kwe-multimedia, njengamavidiyo noma izithombe, amabhizinisi angakha amakhasi okubikezela ahehayo adonsa ukunaka komsebenzisi. Abakhi abaningi bekhasi lokubikezela bahlanganisa nomakhi wefomu kanye nomakhi wefomu lokuxhumana, okuvumela amabhizinisi ukuthi athwebule ulwazi olubalulekile mayelana nomkhondo wabo namakhasimende.
Ngemikhankaso yokumaketha nge-imeyili, izifanekiso ze-imeyili zinikeza isiqalo esihle kakhulu sokuthuthukisa ukuziphatha kanye nokunikeza ukuthatha okunobuciko okunamasu okuvamise ukubona imiphumela eqinile. Lokhu kubaluleke kakhulu kumabhizinisi afuna ukudayisela amakhasimende akhona imikhiqizo efanelekile noma amasevisi.
Ngaphezu kwalokho, ukuhlelwa kwezinhlangothi okuhlukile kwekhasi lokubikezela kuvumela amabhizinisi ukuthi aqhathanise futhi aqhathanise ukusebenza kwamakhasi ahlukene ngokusekelwe ezicini ezibalulekile njengephoyinti lentengo, umakhi wefomu kanye namafomu okuxhumana, izigelekeqe, nokuqukethwe kwe-multimedia. Ngokusebenzisa la mathuluzi anamandla okuklama nokuhlela, amabhizinisi angakwazi ukuthuthukisa amakhasi awo okufika, ahlanganyele nezithameli zawo, futhi athuthukise ukusebenza komkhankaso wawo.
Umakhi wekhasi lokufika angawazuzisa kanjani amabhizinisi ngokuya ngokwakhiwa kwewebhusayithi kanye nokukhomba izethameli?
Abakhi abanjalo banikeza amabhizinisi izinzuzo eziningi uma kuziwa ekwakhiweni kwewebhusayithi nokuqondiswa kwezilaleli. Ngokusebenzisa umakhi wekhasi lokubikezela, amabhizinisi angakha amakhasi okufika ekhwalithi ephezulu ngaphandle kwesidingo sezinsizakalo ezibizayo zokuklama iwebhu noma umklami wewebhu.
Ngaphezu kwalokho, abakhi bekhasi lokufika bavame ukunikeza izixazululo zokukhokha, okwenza kube lula ukuthi amabhizinisi ahlanganise amakhono abo e-eCommerce ngqo emakhasini abo okufika, okuthuthukisa izinga lokuguqulwa. Ngezici ezifana nokuqalisa intengo nokukhomba izethameli, umakhi onjalo usiza amabhizinisi ukuthi athuthukise imikhankaso yawo futhi ahehe abanye abaphambili.
Ngokuqondisa izethameli ezithile ngamakhasi okufika aklanywe kahle, amabhizinisi angathuthukisa amathuba awo okukhiqiza imikhondo yekhwalithi ephezulu, ekugcineni akhulise umugqa wawo ophansi.
Kuyini ukumaketha okuzenzakalelayo, futhi kuhlobana kanjani nabakhi bekhasi lokufika?
I-Marketing automation isho ukusebenzisa ubuchwepheshe ukwenza imisebenzi yokumaketha ngokuzenzakalelayo futhi isebenze ngokuphumelelayo. Abakhi bekhasi lokufika njengalabo abafakwe kunkundla yokumaketha noma ihabhu lokumaketha bavame ukufaka amathuluzi okuthengisa nge-imeyili, amathuluzi wokumaketha nge-imeyili, kanye nenkundla ye-imeyili enezici zokudala, ukuklama nokuthumela ama-imeyili emikhankaso yokumaketha nge-imeyili.
Ngokuhlanganisa umakhi wekhasi lokufika ngamathuluzi okuthengisa nge-imeyili, amabhizinisi angakwazi ukwenza lula isizukulwane sawo esiholayo, ukukhulisa ukuhola, namafaneli okuguqula, futhi aqalise imikhankaso yokumaketha ye-imeyili ephumelelayo ezenzakalelayo, eklanywe kahle, futhi eqondiswe kubabukeli bawo.
Lokhu kubalulekile kumabhizinisi afuna ukuthuthukisa imizamo yawo yokumaketha ukuze uthole amanani okuguqulwa aphezulu futhi akhiqize imikhondo eminingi ngamakhasi okufika.
Ngingathuthukisa kanjani ukusebenza kahle kwamakhasi ami okufika?
Ukuze wenze amakhasi akho okubikezela asebenze kakhudlwana, kufanele uqale ngokuhambela imicimbi yokuqeqeshwa noma ngokufuna isiqondiso kochwepheshe abafana noRussell Brunson. Thatha ithuba lezinsiza ezifana nezincwadi zakhe, ama-podcasts, nesoftware ukuze uthuthukise isu lekhasi lakho lokubikezela.
Ukwengeza, ungaphromotha amakhasi akho okufika usebenzisa inkundla yezokuxhumana futhi usebenzise imikhankaso ye-imeyili ukushayela ithrafikhi. Okokugcina, qiniseka ukuthi uletha okuqukethwe kwekhwalithi ephezulu okuhambisana nezethameli zakho ozihlosile futhi ubhekane nanoma yikuphi ukukhathazeka noma imibuzo okungenzeka babe nayo kokuthunyelwe kwakho kwebhulogi.
Khumbula ukuthi ukusekelwa kwamakhasimende kubalulekile ekugcineni igama elihle, ngakho qiniseka ukuthi ufaka imininingwane yokuxhumana futhi uphendule noma yimiphi imibuzo ngesikhathi. Ngokuhlanganisa lezi zinto enqubweni yakho yokwakha ikhasi lokubikezela, ungathuthukisa amanani okuguqulwa futhi ufinyelele imigomo yakho yebhizinisi.
Isifinyezo - Incazelo yokuthi Uyini Umakhi Wekhasi Lokuhlala
Enye yezinzuzo eziyinhloko zokusebenzisa umakhi wekhasi lokubikezela onomhleli wokudonsa nokuwisa noma umakhi ohlakaniphile ukuthi kungasiza ukukhulisa amazinga okuguqulwa kwewebhusayithi yakho.
Ngokwenza amakhasi okufika aklanyelwe ngqo ukuguqula izivakashi zesayithi zibe umkhondo noma amakhasimende, ungathuthukisa ukusebenza kahle kwemizamo yakho yokumaketha futhi ubone imiphumela engcono evela kuthrafikhi yewebhusayithi yakho.
Ngekhono lokudala nokushicilela kalula amakhasi okubikezela, ngisho namabhizinisi anolwazi olulinganiselwe lwezobuchwepheshe angakwazi ukusebenzisa leli thuluzi elinamandla ukushayela ukuguqulwa okwengeziwe kubavakashi bewebhusayithi yabo.
Kungakhathaliseki ukuthi uqala ibhizinisi noma uqhuba ibhizinisi eliku-inthanethi, udinga umakhi wekhasi lokufika. Ikuvumela ukuthi uhlole imibono emisha ngokushesha futhi uqalise imikhankaso emisha yokumaketha phakathi namahora.
Kuphinde kuthathe ukuqagela okuya ekwakheni ikhasi lokubikezela eliguqulela kakhulu ngokunikeza amakhulu ezifanekiso ezenziwe kusengaphambili ezilungiselelwe ukuguqulwa.