I-Mailchimp inezigidi zabasebenzisi emhlabeni jikelele futhi inikeza ithuluzi lokumaketha le-imeyili elisebenziseka kalula elinezici ezinhle. Brevo (owayekade eyi-Sendinblue) kungenye indlela enhle uma ufuna ithuluzi elisebenziseka kalula elinezici eziqinile namanani entengo ashibhile - ngoba i-Sendinblue, ngokungafani ne-Mailchimp, ayibeki isiphetho koxhumana nabo futhi esikhundleni salokho ikhokhisa kuphela inombolo ngayinye ama-imeyili athunyelwe. I-Mailchimp vs Brevo (Sendinblue) ⇣.
Lokhu I-Mailchimp vs Brevo comparison ibuyekeza isofthiwe yokumaketha ye-imeyili emibili engcono kakhulu ekhona manje.
Okuqukethwe
Kulolu suku neminyaka, ungase ucabange ukuthi i-imeyili yinto yesikhathi esidlule. Nokho, idatha isho okuhlukile.
Ngokuvumelana ne oberlo.com, inani labasebenzisi be-imeyili liyaqhubeka nokukhula, njengoba kwakhiwa ama-akhawunti ayizigidi eziyi-100 unyaka ngamunye. Cishe, ama-imeyili angaphezu kwezigidigidi ezingu-300 athunyelwa futhi atholwa nsuku zonke, futhi inani lizoqhubeka nokukhula.
Yize ukubaluleka kokumaketha kwenkundla yezokuxhumana kungeke kushaywe indiva, i-imeyili iseyithuluzi eliyinhloko lamabhizinisi amancane namaphakathi afuna ukukhula. Njengoba kubikwe ngu Emarsys, cishe u-80% wama-SMB asancike ku-imeyili ukuze athole amakhasimende engeziwe futhi awagcine.
Ama-imeyili akhona, futhi azohlala lapha.
Manje siyazi ukuthi i-imeyili iseyithuluzi elibalulekile nelibalulekile lokuqwashisa ngomkhiqizo. Kodwa sekuyisikhathi sokuthi khuluma nge-imeyili marketing. Kalula nje, ukumaketha nge-imeyili kuyisenzo sokukhangisa imikhiqizo noma amasevisi nge-imeyili.
Kungaphezu nje kokuthumela amakhasimende ama-imeyili mayelana nemikhiqizo yakho. Uzodinga futhi ukwakha ubudlelwano nabo. Lokhu kuhlanganisa ukwakha umuzwa wokunethezeka ngokubagcina benolwazi ngemiyalezo eyenziwe ngokwezifiso ngendlela efanele.
Inkinga ukuthi ngezinkulungwane noma ngaphezulu amakhasimende ofuna ukuwafinyelela, ngeke kube kuhle ukuphatha ama-imeyili awo eyodwa ngesikhathi. Yingakho udinga ithuluzi le-imeyili elingcono kakhulu ukukusiza wenze umsebenzi.
Ngakho-ke, hlobo luni lwamathuluzi lawo, futhi yiliphi okufanele ulisebenzise? Sizobheka izimbangi ezimbili ezihamba phambili: Mailchimp futhi Brevo (ngaphambili I-Sendinblue).
Yini i-Mailchimp ne-Brevo?
Mailchimp futhi Brevo yilokho abantu abavame ukukubiza ngamasevisi e-imeyili enqwaba. Awugcini ngokuthumela ama-imeyili ezinkulungwaneni zabantu ngesikhathi esisodwa, kodwa lawa mathuluzi aphinde asebenze njenge abaphendula ngokuzenzakalelayo. Bangakwazi ukuthumela i-imeyili elungile ngokuzenzakalelayo ngokuya ngomsebenzi wababhalisile bakho.
Lezi zinhlobo zama-imeyili zingakhathaza abantu kuphela uma ungenzi umlayezo wakho ube ngokwakho ukuze uvumelane nesimo. Ngalawa mathuluzi, nokho, ungakhomba abantu abalungile, ngesikhathi esifanele, ngomlayezo ophelele. Ngaleyo ndlela, mancane amathuba okuthi i-imeyili yakho izothathwa njengogaxekile.
Njengoba lokho sekuphumile endleleni, ake sikhulume ngenkonzo ngayinye ngabanye.
I-Mailchimp ingenye yezinkundla ezidume kakhulu zokumaketha nge-imeyili. Yasungulwa ngo-2001, le sevisi yenza kube lula kumabhizinisi amancane naphakathi nendawo ukuthola ukumaketha kwe-imeyili kochwepheshe abakudingayo.
Isici esisodwa esihle esinaso i-Mailchimp yimiyalezo yohwebo. Ungadala izinhlobo ezikhethekile zemilayezo ebandakanya okwenziwayo, njengezaziso ze-oda. Nakuba, ezinye izici ezifana nalena azifinyeleleki mahhala.
Uma sicabanga ngabancintisana abaningi abangena emakethe, ngeke sisho ukuthi i-Mailchimp iyisinqumo esingcono kakhulu kulezi zinsuku. Abantu baphikisana ngokuthi ukuze uthole izici ezinhle kakhulu ze-Mailchimp, udinga ukukhokha inani leprimiyamu. Ezinye izinsiza, njengeBrevo, zishibhile futhi ziyanikezwa izici eziningi kune-Mailchimp.
Brevo iyisevisi entsha eyethulwe ngo-2012. Ingenza izinto eziningi ezenziwa yi-Mailchimp, kanye nezinye izinto ezimbalwa. Isibonelo, ngaphandle kokumaketha nge-imeyili, ungenza futhi ukumaketha kwe-SMS nokumaketha kwengxoxo.
Lezi zici kufanele zikusize uma ufuna ukufaka enye imidiya yemiyalezo ukuze umakethe impahla yakho. Ukwengeza, i-imeyili yomsebenzi ikhethekile, iculwa isenzo somamukeli noma ukungenzi lutho.
I-Mailchimp idume kakhulu futhi inomlando omningi uma iqhathaniswa nayo Brevo. Ngokuvumelana ne Google Amathrendi we-, I-Mailchimp isabusa emakethe. Igrafu engezansi ibonisa izinga lokusesha lansuku zonke lalokhu okubili eminyakeni emihlanu edlule:
Kodwa-ke, asikwazi ukuvele sibheke isabelo semakethe sisodwa njengoba isevisi endala ivamise ukuduma kakhulu. Ukuze uthole isevisi efanele, udinga ukucabangela izici eziningana. Ngenhlanhla, singakusiza oseshweni lwakho ukuze unqume ukuthi iyiphi inketho ekulungele.
I-MailChimp vs Brevo - Kulula ukuyisebenzisa
Ngokusebenzisa kalula, kokubili Mailchimp futhi Brevo bobabili bahloniphekile. I-Mailchimp, ngokwesibonelo, inokulawulwa kwe-backend enembile ngomsebenzi olula kakhulu. Noma kunjalo, eminye imisebenzi ebalulekile ingase ingabonakali kangako, njengokusetha ikhasi lokufika.
Sekukonke, nokho, i-Mailchimp iyinketho egculisayo uma ufuna ukuba nenkundla esebenziseka kalula ukuze wakhe umkhankaso wakho.
Noma kunjalo, Brevo akasekho ngemuva nakulo mnyango. Uzokwaziswa kumsebenzi wokudonsa nokuwisa ukuze uhlele izingxenye zomkhankaso, kanye nezinketho ezisethwe kusengaphambili ezenza umsebenzi wakho ube lula kunangaphambili. Uma unganelisekile ngendlela izinto ezibukeka ngayo, ungahlala ubuyela ezinguqulweni zangaphambilini. Nansi indlela ebukeka ngayo:
🏆 Owinile ngu: Tie
Bobabili bayawina! I-Mailchimp ne-Brevo kulula ukuyilanda. Noma, ungakhetha i-Brevo uma uyisiqalo esiphelele sokusebenzelana okulula nokusebenziseka kalula.
I-MailChimp vs Brevo - Izifanekiso ze-imeyili
Isifanekiso sikhona ukwenza i-imeyili yakho ibe yinhle. Ngakho-ke, ngokwemvelo, izifanekiso ezilungele ukusetshenziswa kufanele zinikezwe uma ungafisi ukuziklama ngokwakho. Njengoba ufuna ukukhetha ithempulethi evumelana nalokho okuthandayo, uma ukhetha kakhulu, kuzoba ngcono.
I-Mailchimp inikeza izifanekiso ezisabelayo ezingaphezu kwe-100 ongakhetha kuzo, ezenzelwe bobabili abasebenzisi beselula ne-PC. Ungakwazi ukuwashintsha njengoba kudingeka. Uma ufuna ukuthola isifanekiso esithile, vele useshe ngezigaba futhi ulungele ukuhamba.
Ngokuphambene, Brevo ayinikezi okuningi njengezinketho zesifanekiso. Nokho, ungasazisi iphutha, basakunikeza izifanekiso ezihlukahlukene ukuze uqalise.
Uma kungenjalo, ungahlala usebenzisa isifanekiso osuvele unaso. Yenza ngokwakho noma usebenzise idizayini evela kweminye imithombo. Vele ukopishe futhi unamathisele i-HTML yesifanekiso kumhleli we-Brevo ukuze usisebenzise.
🏆 Owinile: Mailchimp
Ngoba I-Mailchimp inikeza izinketho eziningi ngokudala, ukuklama, nokubeka isitayela sakho esiyingqayizivele kuzifanekiso ze-imeyili.
I-MailChimp vs Brevo - Amafomu okubhalisa namakhasi okufika
Uma unewebhusayithi, awukwazi ukushiya ngaphandle amafomu okubhalisa lapho ukhuluma ngokumaketha nge-imeyili. Leli thuluzi lingenza umsebenzi wokudala uhlu lwama-imeyili ube lula kakhulu. Ngenhlanhla, lezi zinkundla ezimbili ziletha.
Nge-Mailchimp, ungakwenza lokho. Kodwa, kungase kungabi lula kangako njengoba ingekho indlela esobala uma umusha endaweni yesikhulumi. Ukuze uthole ulwazi lwakho, ifomu lingatholakala ngaphansi kwenkinobho ethi 'Dala'.
Mayelana nohlobo lwamafomu, kunezinketho ezimbalwa ongazikhetha. Kungaba ifomu le-pop-up, ifomu elishumekiwe, noma ikhasi lokubikezela lokubhalisa. Okubi kakhulu ngamafomu e-Mailchimp ukusabela, awenzelwe abasebenzisi beselula okwamanje.
Manje, lesi yisigaba lapho uBrevo ephuma phambili. Ayigcini nje ngokunikeza idizayini ephendulayo ehloniphekile kodwa futhi yengeza izici ezengeziwe ezingekho ku-Mailchimp. Lapho abasebenzisi bebhalisela i-newsletter, bangakhetha ukuthi yisiphi isigaba abafuna ukubhalisa kuso.
Ngokwesibonelo, umsebenzisi angaba nentshisekelo kuphela kuma-imeyili asekelwe ezihlokweni ezithile. Inqubo yokudonsa nokwehlisa yokudala eyodwa nayo yenza yonke inqubo isheshe kakhulu.
🏆 Owinile: Brevo
Ngoba I-Brevo inikeza indlela enembile ukwakha amafomu ngenkathi iletha umphumela ongcono.
Bheka imininingwane yami Isibuyekezo se-Brevo sika-2023 lapha.
I-MailChimp vs Brevo - I-Automation kanye ne-Autoresponders
Bobabili Mailchimp futhi Brevo baziqhayise ngokuzenzakalelayo njengengxenye yenkonzo yabo. Nakuba lokhu kuyiqiniso, idigri ayifani nhlobo. Ku-Mailchimp, abanye abantu bangakuthola kudida ukuyimisa. Isizathu sokuba ukugeleza komsebenzi ukwenza lokho akubekwanga ngokucacile.
Futhi, uBrevo unenzuzo. Ngenkundla, ungakha umkhankaso othuthukisiwe ocupha izenzo ezisuselwe kudatha efana nokuziphatha kwamakhasimende.
Kulula ukuyisebenzisa njengoba ungasebenzisa iziphenduli ezizenzakalelayo ezisekelwe emigomweni eziyi-9 ukufaka isicelo sezimo ezihlukene, isb. ngemva kokuba ikhasimende lithenge umkhiqizo noma livakashele amakhasi athile.
Ungaphinda uhlole imikhankaso yakho ngaphambi kokuyenza isebenze futhi kukhona futhi 'isikhathi esihle kakhulu' isici. Isebenzisa ukufunda ngomshini, inganquma ukuthi ithunyelwa nini ama-imeyili ngokusekelwe emikhankasweni yangaphambilini.
Okokugcina, I-Brevo inikeza i-automation ethuthukisiwe kanye ne-autoresponder kuwo wonke amaphakheji—okuhlanganisa nelamahhala. Lena into eyodwa okufanele uyikhokhe kuqala ngaphambi kokuthi uyisebenzise ku-Mailchimp.
🏆 Owinile: Brevo
Okwe-automation, UBrevo uwina ngamalengiso uma futhi sicabangela amanani entengo.
I-MailChimp vs Brevo - Izibalo, ukubika, nokuhlolwa kwe-A/B
Amathuluzi okuhlola nokuhlaziya ayadingeka uma ufuna ukuthola imbuyiselo engcono kakhulu ekutshalweni kwezimali.
Nge-Brevo, ungathola ukufinyelela okungenazihibe ezibalweni nasekuhlolweni kwe-A/B ngokuya ngezingxenye ezihlukahlukene njengokuqukethwe komlayezo, imigqa yezihloko, nesikhathi sokuthumela ama-imeyili. Isici 'sesikhathi esingcono kakhulu' esisishilo ekuqaleni siyatholakala kuwe kumaphakheji athile.
Ekhasini lasekhaya, ungabuka ukubika kwezibalo okuhlanganisa amanani okuchofoza, amanani avuliwe, nokubhaliselwe. Isici siqondile ukusisebenzisa, futhi wonke amaphakheji kufaka phakathi isigaba samahhala sinokufinyelela kuso.
Nokho, izigaba eziphakeme zihlanganisa imibiko ethuthuke kakhulu. Idatha iboniswa njengamagrafu amahle, ngaleyo ndlela ukwazi ukubamba imibiko ngokucacile.
Ngalokho okushiwo, i-Mailchimp iphinde inikeze ulwazi oluphelele uma kuziwa ekuhlolweni kwe-A/B. Ngaphezu kwalokho, uthola amathuluzi okuhlola e-A/B athuthuke kakhulu ngentengo elungile. Isibonelo, ngo-$299 ngenyanga, ungahlola imikhankaso engu-8 ehlukene futhi ubone ukuthi yimuphi osebenza kahle kakhulu.
Noma kunjalo, lokho kungase kubize kakhulu ikakhulukazi emabhizinisini amasha, nakuba ungakwazi ukuxazulula izinkinga ezi-3 ezinhlelweni eziphansi.
Ngaphezu kwalokho, akukho ukufunda ngomshini ku-Mailchimp, ngokungafani neBrevo. Ukubika kusatholakala, nakuba kungekho kumagrafu ngakho akulula kangako. Into eyodwa i-Mailchimp enayo ukuthi i-Sendinblue ayinakho ikhono lokuqhathanisa imibiko yakho nezilinganiso zomkhakha.
🏆 Owinile: Brevo
Brevo. Inikeza ukubika okubonakalayo okuhle kanye nokuhlolwa kwe-A/B ngenkathi ishibhile. Kodwa-ke, i-Mailchimp inamathuluzi amaningi ongawathanda uma uzimisele ukukhokha ngaphezulu.
I-MailChimp vs Brevo - Ukudiliva
Idizayini nokuqukethwe kwama-imeyili akuzona kuphela izinto ezibalulekile. Udinga ukwenza isiqiniseko sokuthi imeyili oyithumela kumuntu obhalisile ifika emabhokisini abo eposi njengoba kufanele ibe kubhokisi lokungenayo eliyinhloko noma okungenani ithebhu yesibili esikhundleni sefolda yogaxekile.
Uhlu oluhlanzekile, ukuzibandakanya, kanye nesithunzi ngezinye zezinto okufanele uzicabangele lapho wakha umkhankaso wokumaketha nge-imeyili.
Lokhu kusiza ukuvimbela ama-imeyili akho ukuthi athathwe njengogaxekile. Ngaphandle kwalokho, bathole ukuthi amanani okulethwa kwamapulatifomu ahlukahlukene ahluka ngokuhlukile. Bheka leli thebula elinikezwe ngu umhloli wamathuluzi:
Kulo mphumela, siyabona ukuthi uBrevo ubelandela iMailchimp eminyakeni edlule. Kepha, siyabona ukuthi idlule iMailchimp muva nje ngenani elikhulu.
Eqinisweni, i-Brevo inamazinga angcono kakhulu okulethwa phakathi kwezincwadi zezindaba ezivelele ekuhlolweni kwakamuva.
Futhi, ama-imeyili asuka ku-Brevo mancane amathuba okuthi athathwe njengogaxekile. Ngokusekelwe emthonjeni ofanayo, i-11% kuphela ye-Brevo ama-imeyili ahlukaniswa njengogaxekile ngabahlinzeki be-imeyili abafana ne-Gmail noma i-Yahoo, kuyilapho ama-imeyili ogaxekile avela ku-Mailchimp afinyelela ku-14.2%.
Lesi sici asinakunakwa ngoba ngeke kusize ngalutho uma ama-imeyili akho efika njengogaxekile, ngisho noma alethwe ngempumelelo.
🏆 Owinile: Brevo
Ngokusekelwe kudatha yakamuva (kusuka ku-Jan 2019 kuya ku-Jan 2023), UBrevo uyawina ngemajini encane ngokwesilinganiso. Hhayi kuphela mayelana nokulethwa kodwa nezinga logaxekile.
I-MailChimp vs Brevo - Ukuhlanganiswa
I-Mailchimp ihambisana namathuluzi wokuhlanganisa angaphezu kuka-230. Lokho kusho ukuthi ungaxhuma namanye ama-plugin afana ne-Grow and WordPress.
Ezimweni ezihlukile, i-Brevo inikeza kuphela ukuhlanganiswa okungu-51 kuze kube manje. Noma kunjalo, kukhona okwaziwayo i-Mailchimp engenazo ezifana nazo Thenga, Google I-Analytics, kanye ne-Facebook Lead Ads.
🏆 Owinile: Mailchimp
Ngamathuluzi angu-230+, I-Mailchimp iwina lo mzuliswano. Uma kwenzeka ufuna ukwazi ukuthi yimaphi ama-plugin atholakalayo kwelinye ngalinye, nasi isixhumanisi sawo I-Mailchimp futhi Brevo.
I-MailChimp vs Brevo - Izinhlelo namanani
Manje, lesi sigaba cishe yilokho abanye abantu abakhathazeke kakhulu ngakho. Ezinkampanini ezincane noma ezintsha, isabelomali ngokungangabazeki singenye yezinto ezibalulekile ezibalulekile. Udinga ukusebenzisa kahle ukuze uthole inzuzo enkulu ongayithola njengebhizinisi lokuqala.
Ngalokhu, i-Brevo ne-Mailchimp ngenhlanhla banikeza amaphakheji amahhala. Kusukela kulesi sigaba, ungathumela ama-imeyili afinyelela kwangu-2000 usuku ngalunye nge-Mailchimp. Leyo akuyona inombolo embi yesevisi yamahhala.
Noma kunjalo, ungaba nomkhawulo oxhumana nabo abangu-2000 kuphela futhi cishe zonke izici ezithuthukisiwe azitholakali, ngaphandle kokuzenzakalela okuyisisekelo kokuchofoza oku-1.
Ngakolunye uhlangothi, i-Brevo, inikeza izici eziningi zero cash. Uzokwazi ukufinyelela isitoreji sokuxhumana esingenamkhawulo, ukuhlukaniswa okuthuthukile, ama-imeyili okwenziwayo, kanye nekhono lokwengeza izifanekiso ze-HTML ezinekhodi ngokwezifiso.
Le misebenzi ayitholakali kuphakheji yamahhala ye-Mailchimp. Ngeshwa, inkundla inomkhawulo wokuthumela wama-imeyili angama-300 ngosuku. Akuyona inombolo ekahle okufanele ilunge.
Impela, uzothola amathuluzi engeziwe nesabelo esengeziwe ngezinguqulo ezikhokhelwayo. Ukuze uthole umbono ongcono wokuqhathanisa uhlelo phakathi kwalokhu kokubili, bheka leli thebula:
Ukufingqa, I-Brevo iyisinqumo esihle kakhulu kulabo abafuna ukuba nenombolo engenamkhawulo yoxhumana nabo kodwa abangathumeli ama-imeyili kaningi.
Ungathumela ama-imeyili athe xaxa ngebhali ngalinye nge-Mailchimp, kodwa noma kunjalo, kufanele ukhokhe inani elikhulu lemali uma ufuna ukuqala ukusebenzisa izici ezithuthukile. Lezi yizinto ongazithola mahhala ngeBrevo.
🏆 Inani elingcono kakhulu lemali yileli: Brevo
Brevo. Awukho umncintiswano! Banikeza izici eziningi kakhulu ngentengo eshibhe kakhulu.
I-MailChimp vs Brevo - Izinzuzo Nezingozi
Ake sicabangele kabusha ukuthi yiziphi izinzuzo nezingozi zazo zombili i-Mailchimp ne-Brevo.
Njengenye yamapulatifomu aziwa kakhulu, i-Mailchimp ayikwazi ukuba inketho engalungile ngempela. Ngamathuluzi aphelele, kusukela ekusebenzeni kukonke kuya kunombolo yokuhlanganisa, i-Mailchimp iwinile uma sisusa intengo kuzibalo. Ngeshwa, lokho akulona iqiniso.
Ngamanye amazwi, i-Mailchimp ayinikezi inani elingcono kakhulu ngedola ngalinye, ikakhulukazi kulabo abanesabelomali esilinganiselwe.
Ngokuphambene, iBrevo iyithuluzi elilula kakhulu elingadeli ukusebenza. Kungase kungabi isevisi eyinkimbinkimbi kakhulu kodwa isahlinzeka ngamathuluzi athuthukile owadingayo ngezindleko eziphansi kakhulu.
Isifinyezo - Mailchimp vs Brevo 2023 Ukuqhathanisa
Sifunde ukuthi igama elikhulu aliqinisekisi isixazululo esingcono kakhulu kuwo wonke umuntu. Ukuze uthole isevisi engcono kakhulu, ukuhlolwa okufanele kwalokhu kukhetha ngakunye kungakuthola amathuluzi asebenza kahle kakhulu nasebenza kahle.
Uma sicabangela konke lokhu, siyakukholelwa lokho UBrevo ungumbungazi oveleleinkundla yokumaketha ngeposi kokubili, ikakhulukazi amabhizinisi amasha. Uma ungakaqiniseki, ungenza ukuhlolwa kwe-DIY Mailchimp vs Sendinblue.