Isoftware Engcono Kakhulu Yokumaketha Nge-imeyili Yango-2023

Nakuba kungenye yezindlela ezindala kakhulu zokumaketha kwedijithali, ukumaketha nge-imeyili kuhlala kuyithuluzi eliwusizo kakhulu kumabhizinisi emhlabeni jikelele. Futhi nge isofthiwe engcono kakhulu yokuthengisa nge-imeyili ⇣ ukudala umkhankaso wokuthengisa wekhwalithi ephezulu, oguqulayo akukaze kube lula.

Amathuluzi ahlukene ajwayele ukugxila ezicini ezihlukene zenqubo yokumaketha, kodwa izinketho engizibalule ngezansi zabelana ngento eyodwa: Ziyasebenza, futhi zisebenza ngokungaguquki.

Isifinyezo esisheshayo:

1. I-Sendinblue - Isoftware yokuthengisa ye-imeyili ehamba phambili iyonke ngo-2023 ⇣
2. Ukuxhumana okuqhubekayo - Inketho yokumaketha ye-imeyili yebhizinisi elincane ehamba phambili ⇣
3. GetResponse - Isoftware engcono kakhulu ye-imeyili ezenzakalelayo ⇣

Izici ezibalulekile engizibhekayo zifaka phakathi i-A/B nokuhlolwa kokuhlukanisa, umhleli we-imeyili wokudonsa nokuwisa, uhlobo oluthile lwengosi yezibalo/izibalo, kanye nezixwayiso zokubangela ugaxekile okungenzeka.

Ngichithe amahora ngihlaziya zonke izinketho zemakethe eziphezulu ukuze ngikulethele uhlu olungezansi. Abanye abantu ngeke bavumelane nami, kodwa ngikholelwa ngokweqiniso ukuthi lezi yizinsizakalo eziyishumi ezihamba phambili zokumaketha nge-imeyili ngo-2023.

Isoftware ehamba phambili yokuthengisa nge-imeyili yamabhizinisi amancane ngo-2023

Njengoba kunezinsizakalo eziningi kangaka zokumaketha nge-imeyili laphaya, kungaba nzima ukwazi ukuthi iyiphi ongayikhetha. Nazi izinketho ezingcono kakhulu zakho njengamanje:

1. I-Sendinblue (Isofthiwe engcono kakhulu yokumaketha nge-imeyili)

• Iwebhusayithi: https://www.sendinblue.com
• Ithuluzi elihle kakhulu lokuthengisa le-imeyili elizungezile
• Hudula bese uwisa umakhi wesifanekiso
• Ihabhu ye-CRM enamandla
• Izici zokuthumela ezihlakaniphile ezisekelwe ekufundeni komshini

I-Sendinblue i ithuluzi lami lokuqala le-imeyili lokuthengisa, futhi ngesizathu esihle.

Kanye izici ezinamandla zokuthengisa nge-imeyili, inkundla futhi iyaziqhenya ngokumaketha nge-SMS, umakhi wekhasi lokufika ohloniphekile, ingosi yokuphatha ye-CRM yomdabu, i-imeyili yokwenziwayo, nokuningi.

Ohlangothini lokumaketha lwe-imeyili lwezibalo, uzozuza kukho umhleli omuhle kakhulu wokudonsa nokuwisa.

Qala ngedizayini evela kulabhulali yesifanekiso se-Sendinblue noma udale esakho isakhiwo ukusuka ekuqaleni. Engeza okwakho okuqukethwe, khetha uhlu lwamakheli, bese ucindezela inkinobho yokuthumela.

Hlanganisa lokhu nokukhangisa kwe-SMS, amakhasi okufika, kanye nehabhu ye-CRM enamandla ukuze uthole isu lokuwina.

Izinzuzo ze-Sendinblue:

• Ilabhulali yesifanekiso se-imeyili esihle kakhulu
• Uhlelo oluhlaba umxhwele lwamahhala lwaphakade
• Ihabhu yokuphatha esebenziseka kalula

I-Sendinblue Cons:

• Alukho uhlelo lokusebenza lweselula olutholakalayo
• Ukwenza ngendlela oyifisayo i-imeyili kulinganiselwe
• Ukuhlanganiswa okulinganiselwe nezinhlelo zokusebenza zezinkampani zangaphandle

Izinhlelo ze-Sendinblue Nezintengo:

U-Sendinblue uyaziqhenya eyodwa mahhala kuze kube phakade kanye nezinhlelo ezintathu ezikhokhelwayo. Zonke izinketho ezine ziza nazo isitoreji sokuxhumana esingenamkhawulo.

Ngohlelo lwamahhala, uzovalelwa ekuthumeleni ama-imeyili afinyelela ku-300 ngosuku.

Ukuthuthukela kuhlelo lwe-Lite kuqala kusukela ku-$25/ngenyanga kuma-imeyili angu-10,000 ngenyanga, ngokwengezwa kokuhlolwa kwe-A/B nezibalo ezithuthukisiwe.

Uhlelo lweprimiyamu luqala ku-$65 ngenyanga kuma-imeyili angu-20,000, futhi izisombululo zezinga lebhizinisi langokwezifiso ziyatholakala kumabhizinisi amakhulu.

• Bona ukujula kwami Isibuyekezo se-Sendinblue sango-2023
• Hlola wami I-Mailchimp vs Sendinblue comparison Ukuthola okwengeziwe.

2. Ukuthintana Njalo (Isevisi engcono kakhulu yamabhizinisi amancane)

• Iwebhusayithi: https://www.constantcontact.com
• Umakhi we-imeyili wokudonsa nokuwisa othuthukisiwe
• Ukukhetha okuhle kakhulu kwezakhi ze-imeyili, kufaka phakathi amafomu nezinhlolovo
• Izibalo ezinamandla zokukusiza ulinganise ukusebenza komkhankaso
• Ukungeniswa kohlu loxhumana nabo kusuka ezinkundleni ezihlukahlukene

Uma ufuna isisombululo sokuthengisa se-imeyili esithuthukisiwe sokusiza ukukhulisa ibhizinisi lakho elincane, Ukuxhumana Okuqhubekayo kungaba inketho yakho engcono kakhulu.

Into eyodwa engiyithandayo ngayo ingosi yokuhlaziya enhle kakhulu, okwenza kube lula kakhulu ukuhlaziya ukusebenza kahle kwemikhankaso yakho, ukuhlola izindlela ezihlukene zokwandisa i-ROI yakho.

Izici ezithuthukisiwe ezitholakalayo nazo zigqama ngaphezu kwesixuku, ngokushiwo okuphawulekayo okuhlanganisa izinhlolovo nezinhlolovo ezihambisana ne-imeyili, umakhi wekhasi lokubikezela onamandla, nokwenza ngendlela oyifisayo ukudonsa nokuwisa.

I-Constant Contact Pros:

• Iphothali yezibalo ezinhle kakhulu
• Amathuluzi okuphatha umcimbi owakhelwe ngaphakathi
• Enembile interface yomsebenzisi

Constant Contact Cons:

• Inani elingaphansi kwesilinganiso semali
• Izici zokuzenzakalela ezilinganiselwe ngandlela-thile
• Amathuluzi okuphatha uhlu ayisisekelo

Izinhlelo Zokuxhumana Njalo Nezintengo:

Into eyodwa egqamayo mayelana ne-Constant Contact yinhle kakhulu Isivivinyo samahhala se-60.

Zimbalwa ezinye izinkampani ezinikeza isilingo eside kangaka, futhi kukunikeza isikhathi esiningi sokuthola ukuthi iyinkundla efanele yezidingo zakho. Into esemqoka okufanele uyiqaphele lapha ukuthi uzokhawulelwa koxhumana nabo abayi-100.

Izinketho ze-Premium ziqala ku-$20 ngokubhaliselwe kwe-imeyili kanye no-$45 ngohlelo oluthuthuke kakhulu lwe-imeyili Plus, ngezintengo ezikhuphukayo ngokuya ngenani loxhumana nabo onakho.

Izixazululo ze-Custom Pro nazo ziyatholakala uma uzicela.

• Funda okwami Oxhumana Nabo Njalo vs Mailchimp comparison ngolwazi oluthe xaxa!

3. GetResponse (Isofthiwe engcono kakhulu enezinketho zokuzenzakalela kwe-imeyili)

• Iwebhusayithi: https://www.getresponse.com
• Ukuthengisa nge-imeyili namanye amathuluzi amaningi
• Ukuhamba komsebenzi okunamandla nokuzenzakalelayo kokumaketha
• Ukulethwa okuholayo
• Umdali wekhasi lokubikezela ohlaba umxhwele

Uma uzama ukuthola inkundla yokumaketha ye-imeyili lokho igxile emshinini wokumaketha othuthukisiwe, ngingathanda kakhulu batusa ukubhekisisa GetResponse.

Kokunye, amathuluzi ayo okuthengisa nge-imeyili mahle kakhulu.

Ngohlu lwezifanekiso ze-imeyili, amathuluzi edizayini alungele abasaqalayo, umtapo wezincwadi wezithombe owakhelwe ngaphakathi, kanye nokulethwa okungaphezu kuka-99%, kuningi ngempela ongakuthanda lapha.

Kepha akupheleli lapho.

Ukubhalisa kwe-GetResponse kuzokunikeza nokufinyelela kububanzi befaneli yokuguqulwa, ikhasi lokubikezela, namathuluzi okudala wewebhu,

kanye nezaziso zohlelo lwewebhu, amafomu okubhalisa akhangayo, namathuluzi amahle kakhulu wokuzenzakalela.

Izinzuzo ze-GetResponse:

• Umholi wokumaketha okuzenzakalelayo
• Amathuluzi amahle kakhulu ahambisanayo
• Izaphulelo ezinkulu zokubhaliselwe kwezinyanga eziyi-12 noma ezingama-24

I-GetResponse Cons:

• Ukuzenzakalela kutholakala kuphela ngezinhlelo ezisezingeni eliphezulu
• Isihleli sokudonsa nokuwisa singaba ngcono
• Ukusekelwa kwamakhasimende okulinganiselwe

I-GetResponse Plans kanye nentengo:

I-GetResponse inikeza a Isivivinyo samahhala se-30 kuzo zonke izinhlelo.

Ngama- $ 15 ngenyanga, uzothola ukufinyelela ukumaketha kwe-imeyili, ikhasi lokubikezela, namathuluzi okuphendula okuzenzakalelayo, phakathi kokunye.

U-$49 ngenyanga wengeza umakhi wokuzenzakalela olinganiselwe, amafaneli okuthengisa, namathuluzi webinar.

Noma, khokha u-$99 ngenyanga ukuze uthole ukufinyelela kokuzenzakalela kokugeleza komsebenzi okungenamkhawulo, izaziso zohlelo lwewebhu, nokunye okuningi.

Izaphulelo zitholakala ngokubhaliselwe konyaka owodwa (-18%) kanye neminyaka emibili (-30%), kanye nezinhlelo zangokwezifiso ezisezingeni eliphezulu ziyatholakala uma zicelwa.

Bheka isibuyekezo sami se-GetResponse ukuze ufunde kabanzi

4. I-Mailchimp (Inketho yokumaketha ye-imeyili ye-freemium engcono kakhulu)

• Iwebhusayithi: https://mailchimp.com
• Inketho edumile enedumela elihle
• Ideshibhodi ye-CRM enhle kakhulu
• Inketho enhle yokuthengisa nge-imeyili enegama
• Isitudiyo sokuqukethwe sokwenza ngokwezifiso imidiya

Uma wazi okuthile mayelana nokumaketha nge-imeyili, mhlawumbe uke wezwa nge-Mailchimp.

Kuyinketho edumile ye WordPress kanye nabasebenzisi bakwaShopify, futhi iza nayo uhlelo oluhle kakhulu lwamahhala lwaphakade.

Kanye nawo wonke amathuluzi okuthengisa ama-imeyili alindelekile, uzokwazi nokufinyelela ku- Ihabhu le-CRM elinamandla, izibalo ezithuthukile, ezishintshayo zokumaketha, namanye amathuluzi ahlukahlukene.

Zimbili izinto ezingigqamisayo ngezomsamo izifanekiso ezinhle kakhulu kanye nomhleli we-imeyili olungele abaqalayo,

eziklanyelwe ukukusiza ukuthi uhlanganise imilayezo ekhangayo ngenani elincane lomzamo.

Izinzuzo ze-Mailchimp:

• Inketho enhle kakhulu ye-Shopify futhi WordPress abasebenzisi
• Ukulandelela imethrikhi yokusebenza okuhlaba umxhwele
• Uhlelo oluhle lwamahhala lwaphakade

I-Mailchimp Cons:

• I-interface yomsebenzisi ingaba yi-clunky kancane
• Isilinganiso senani lemali
• Ikhawulela imikhawulo yokuxhumana

Izinhlelo ze-Mailchimp kanye nentengo:

Kunezinketho eziningi zokubhalisa, kufaka phakathi okuhle inketho yamahhala-phakade esekela oxhumana nabo abangafika kwabangu-2000.

Izintengo ziqala ku-$9.99 ngenyanga ngohlelo lwe-Essentials, okufaka oxhumana nabo abangu-500 kanye nokuthunyelwa kwe-imeyili kwanyanga zonke okungu-5000.

Lindela ukukhokha okwengeziwe ngohlelo oluphezulu noma uma udinga abathintwayo abengeziwe.

• Bheka eyami Izindlela ezi-10 ezihamba phambili zeMailchimp isihloko.

5. I-MailerLite (Ithuluzi lokumaketha le-imeyili elingcono kakhulu)

• Iwebhusayithi: https://www.mailerlite.com
• Inketho enhle kakhulu yamahhala
• Amathuluzi amahle ngokubhaliselwe kwe-premium
• Amathuluzi okudala ikhasi lokuhlala elakhelwe ngaphakathi
• Uhla olukhulu lwezici ezengeziwe ezinembile

Uma ufuna ithuluzi lokumaketha le-imeyili elinamandla lamahhala, I-MailerLite ingase ibe inketho yakho engcono kakhulu.

Uhlelo lwaphakade lwamahhala luza nalo obhalisile ophanayo kanye nemikhawulo yokuthumela i-imeyili, kanye namathuluzi anele okuwenza afaneleke ukuwasebenzisa.

Okushiyelwe okuphawulekayo kufaka phakathi izifanekiso zencwadi yezindaba, ukuthumela kabusha okuzenzakalelayo, umhleli wangokwezifiso we-HTML kanye nokuhlola kokuhlukaniswa kwe-A/B. Kuzodingeka uthuthukele ohlelweni olukhokhelwayo ukuze ufinyelele lezi zici.

I-MailerLite Pros:

• Isixhumi esibonakalayo esisebenziseka kalula sabasaqalayo
• Uhlelo olunamandla lwamahhala lwaphakade
• Imikhawulo yokuxhumana kanye ne-imeyili yokuthumela

I-MailerLite Cons:

• Izilinganiso zokuletha ezimaphakathi
• Amathuluzi okubika angaba ngcono
• Amanye amathuluzi okuhlela awahlali esebenza kahle

Izinhlelo ze-MailerLite nezintengo:

I-MailerLite isebenzisa ukwakheka kwentengo okususelwe kwababhalisile, ngohlelo lwamahhala lwaphakade kanye nohlu lwezinketho zeprimiyamu.

Uhlelo lwamahhala lusekela ababhalisile abangu-1-1000 kanye nama-imeyili afika kwangu-12,000 ngenyanga kodwa ayinazo izici ezithuthukile.

Ukuze uthole ababhalisile abengeziwe kanye nokuvula izici ezishiwo, lindela ukukhokha noma yini kusukela ku-$10 kuya ezinkulungwaneni ngenyanga ngohlelo lweprimiyamu.

Kukhona futhi izengezo ezahlukahlukene ezitholakalayo, kufaka phakathi umakhi wewebhusayithi obiza ama- $ 10 ngenyanga kanye namakheli e-IP anikezelwe ngama- $ 50 ngenyanga.

6. I-HubSpot Email Marketing (Ithuluzi lokumaketha le-imeyili elingcono kakhulu lakho konke)

• Iwebhusayithi: https://www.hubspot.com/products/marketing/email
• Ithuluzi elihle kakhulu lokumaketha lokukodwa
• Amathuluzi amahle okuthuthukisa i-imeyili
• Ukwenza kube ngokwakho okuhlaba umxhwele nezici ezizenzakalelayo
• Inketho ehloniphekile yamahhala

Akuwona wonke umuntu ovumelana nami, kodwa Ngiyathanda Amathuluzi wokuthengisa we-imeyili we-HubSpot ngenxa yamandla nokuguquguquka abakuletha etafuleni.

Kanye nokufinyelela cishe kuzo zonke izici zokumaketha ze-imeyili ongase uzidinge, I-HubSpot inikezela ngohlelo lwamanye amathuluzi okuthengisa ongayisebenzisa ukuze ugcwalise imikhankaso yakho ye-imeyili.

Into engivelele kakhulu amathuluzi epulatifomu okwenza kube ngokwakho kanye namathuluzi ezishintshayo.

Ngalokhu, ungakwazi dala ama-imeyili enziwe aba ngewakho kakhulu aklanyelwe ukuthuthukisa izinga lakho lokuguqulwa.

Zuza kumathuluzi okuthuthukisa anamandla afaka ukuhlola kwe-A/B nezibalo zokuzibandakanya ezithuthukile, futhi usebenzise iphothali yezibalo ukuze wenze izinqumo zokumaketha ezinolwazi.

I-HubSpot Email Marketing Pros:

• Amathuluzi okuthengisa anamandla onke
• Ingosi ye-CRM ethuthukisiwe
• Izici ezinhle kakhulu zokwenza kube ngokwakho

I-HubSpot Email Marketing Cons:

• Ibiza kakhulu
• Ukuzenzakalela kutholakala kuphela ngezinhlelo ezisezingeni eliphezulu
• Ithuthuke kakhulu kubasebenzisi abaningi

Izinhlelo Zokumaketha I-imeyili ye-HubSpot kanye Namanani:

Into eyodwa engiyithandayo nge-HubSpot iyona uhlelo oluhle kakhulu lwamahhala lwaphakade.

Nakuba ilinganiselwe, ihlanganisa iqoqo lamathuluzi okuthengisa ama-imeyili, kanye nedeshibhodi yokubika, iphothali yokuphatha izikhangiso, nokuningi.

Izinhlelo ezikhokhelwayo ziqala ku-$45 ngenyanga koxhumana nabo abangafika kwabayi-1000, kodwa lindela ukukhokhela kakhulu izici ezithuthukile noma abathintwayo abengeziwe.

Ngokwesibonelo, uzodinga ukukhokha okungenani u-$800 ngenyanga ukuze uvule izinto ezizenzakalelayo zokumaketha nokuqukethwe okuhlakaniphile, okuvele kudlulele emehlweni ami.

7. I-AWeber (Inketho engcono kakhulu yabaqalayo)

• Iwebhusayithi: https://www.aweber.com
• Umakhi we-imeyili onamandla we-AI omuhle kakhulu
• Konke okudingayo emikhankasweni yakho yokumaketha ye-imeyili
• Ukukhethwa okuhlaba umxhwele kwezifanekiso ze-imeyili
• Hudula bese uwisa isixhumi esibonakalayo sokuhlela i-imeyili

I-AWeber iyinketho yami yokuqala yabaqalayo, futhi ngesizathu esihle.

Konke elikwenzayo kwenzelwa ukwenza izinto zibe lula kuwe, futhi kuningi ngempela ongakuthanda lapha.

futhi umklami we-imeyili ohlakaniphile onamandla we-AI, umtapo wezincwadi wezifanekiso ohlaba umxhwele, ukusekelwa okugcwele kwekhasi lokubikezela, nomakhi wokudonsa nokuwisa, angiboni ukuthi kungani nawe ubungeke uyithande.

Izinzuzo ze-AWeber:

• Umklami omuhle kakhulu onamandla we-AI
• Abaqalayo-abanobungane kakhulu
• Ilula kodwa inamandla

I-AWeber Cons:

• Akuyona inketho eshibhe kakhulu etholakalayo
• Izifanekiso zingaba lula kancane

Izinhlelo ze-AWeber nezintengo:

Uhlelo lwe-AWeber lwamahhala lwaphakade isekela ababhalisile abangafika kwabangu-500, kodwa ayinazo izici ezithuthukile njengokuhlola kokuhlukaniswa kwe-A/B.

Ukuze uvule izici ezingekho, uzodinga khokha okungenani u-$16.50 ngenyanga ngokubhaliselwe kwaminyaka yonke kwe-Pro.

Lindela ukukhokha okwengeziwe ukuze uthole ababhalisile abengeziwe kanye nezinkokhelo zenyanga nenyanga.

8. I-Klaviyo (Ingcono kakhulu yokuthengisa nge-imeyili ye-ecommerce)

• Iwebhusayithi: https://www.klaviyo.com
• Ukuthengisa nge-imeyili okwenzelwe i-ecommerce
• Sebenzisa imizamo yakho yokuthengisa imikhiqizo eminingi
• Ukuhlanganiswa namapulatifomu amaningi
• Amathuluzi amahle kakhulu wokuhlukanisa

U-Klaviyo unikeza anhlobonhlobo amathuluzi okuthengisa ama-imeyili aklanyelwe ngqo i-ecommerce, futhi ikhula ngokushesha ukuze ibe intandokazi phakathi kwabanikazi bezitolo eziku-inthanethi emhlabeni wonke.

Kunezinto ezimbili ezingigqamisayo lapha.

Kokunye, Ngithanda inombolo yokuhlanganiswa okujulile okunikezwa ngu-Klaviyo.

Uma usebenzisa i-Shopify, BigCommerce, noma enye yezinkundla ezinkulu ze-eCommerce, uzokuthola kulula kakhulu ukuqalisa.

Okunye okugqamayo yizici zokuhlukaniswa kwenkundla, okukuvumela ukuthi uthumele ama-imeyili athile emaqenjini ababhalisile achazwe kakhulu.

Izinzuzo ze-Klaviyo:

• Ukuhlanganiswa okuhle kakhulu kokuchofoza okukodwa
• Ukulandelela izibalo ze-eCommerce ezinamandla
• Amathuluzi amakhulu okuhlukanisa

I-Klaviyo Cons:

• Akekho umakhi wekhasi lokubikezela lomdabu
• Azikho izinhlelo zokusebenza ze-iOS noma ze-Android

I-Klaviyo Plans kanye nentengo:

I-Klaviyo inikeza uhlelo lwaphakade lwamahhala esekela oxhumana nabo abangafika kwabangu-250 kanye nama-imeyili angu-500 athunyelwa ngenyanga.

Izinhlelo ze-imeyili kuphela ze-Premium ziqala ku-$20 ngenyanga, nge-imeyili kanye namaphakheji e-SMS abiza kusukela ku-$30 ngenyanga.

9. Imikhankaso ye-Zoho (Inketho engcono kakhulu ethengekayo)

• Iwebhusayithi: https://www.zoho.com/campaigns
• Inkundla yokumaketha ye-imeyili ethengekayo kodwa enamandla
• Isekelwa amandla e-ecosystem ye-Zoho
• Automatic izici zokuphatha database
• Amathuluzi okuhlukanisa uhlu ahlaba umxhwele

Uma ufuna ukusebenzisa amandla ethuluzi lokumaketha le-imeyili eliphambili kodwa ungenaso isabelomali esivulekile, nginga batusa kakhulu I-Zoho Campaigns.

Nakuba ishibhile, le nkundla iza nakho konke okudingayo ukuze udale imikhankaso yokumaketha ye-imeyili eyenziwe ngokwezifiso.

Futhi yini enye, isekelwa amandla e-ecosystem ye-Zoho, okuhlanganisa amanye amathuluzi ahlukahlukene okuthengisa nokukhiqiza.

Ubuhle Bemikhankaso ye-Zoho:

• Ukuphepha okuhle kakhulu kulo lonke ibhodi
• Inketho ethengekayo kakhulu
• Amathuluzi e-automation ahloniphekile

Ububi bemikhankaso ye-Zoho:

• Isixhumi esibonakalayo sewebhu esiyisisekelo
• Izici ezithuthukile ziyashoda

Imikhankaso ye-Zoho kanye nentengo:

I-Zoho Campaigns iyatholakala mahhala kwababhalisile abangafika kwabangu-2000, noma ungakhetha ezinhlobonhlobo zezinketho zokubhalisa.

Izintengo ziqala ku-$2 ngenyanga ngohlelo olusekelwe ku-imeyili, $4 ngenyanga ngohlelo olusekelwe kwababhalisile, noma u-$6 kwabangu-250 khokha ngamakhredithi e-imeyili.

Idemo yamahhala iyatholakala, kanye nezixazululo zangokwezifiso eziphezulu zabasebenzisi abathuthukile.

10. I-SendGrid (Ingcono kakhulu kuma-imeyili okwenziwayo)

• Iwebhusayithi: https://sendgrid.com
• Ukukhetha okuhle kakhulu kwama-imeyili okwenziwa kwe-eCommerce
• I-API iyatholakala ukuhlanganisa i-imeyili newebhusayithi yakho
• Izici ezihloniphekile zokuthuthukisa umkhankaso
• Amathuluzi okuhlukanisa ahlaba umxhwele okuphatha uhlu olulula

Ngingancoma ukuthi ubhekisise i-SendGrid uma uyidinga inkundla yokumaketha ye-imeyili okulula ukuyihlanganisa newebhusayithi yakho noma isitolo se-inthanethi.

Ngayo amathuluzi we-API anamandla, I-SendGrid ikuvumela ukuthi uxhume inkundla yayo ye-imeyili kuwebhusayithi yakho, ikwenze kube ukukhetha okuhle ezintweni ezifana nokuthumela ama-imeyili okwenziwayo namanye ama-imeyili e-ecommerce.

Kukhona futhi amathuluzi ahlukahlukene okuthengisa athuthukile etholakalayo, kanye nezinhlelo eziphanayo ezinenani elincintisanayo kakhulu.

I-SendGrid Pros:

• Amathuluzi anamandla we-imeyili ye-API
• Amathuluzi okuhlaziya amahle kakhulu
• Umhleli we-imeyili olungele abaqalayo

I-SendGrid Cons:

• Amathuluzi okuhlukanisa alinganiselwe
• Izimpendulo ezizenzakalelayo ziyisilinganiso esihle kakhulu

Izinhlelo ze-SendGrid kanye nentengo:

I-SendGrid inikezela ngokukhethwa kwezinketho zentengo. Izinhlelo zayo zokumaketha nge-imeyili zihlanganisa a khulula phakade plan ukusekela kufika ku-2000 abathintwayo futhi izinketho ezikhokhelwayo eziqala ku-$15 ngenyanga.

Ngenye indlela, izinhlelo ze-imeyili ze-API ziqala ku-$14.95 ngenyanga, ngohlelo lwamahhala olusekela ama-imeyili afika kwangu-100 ngosuku.

Kungani I-imeyili Marketing Ibalulekile

Umhlaba wedijithali uyindawo yesikhashana, kodwa ukumaketha nge-imeyili kuyinto elenga iminyaka. Futhi ngesizathu esihle.

Ukuthengisa nge-imeyili kubalulekile ngoba:

• Ine-ROI enhle kakhulu. Izinombolo eziqondile ziyahlukahluka, kodwa imibiko ibonisa ukuthi ukumaketha nge-imeyili kune I-ROI cishe ye-4200%. Noma ubeke ngokwehlukile, ku-$1 ngayinye oyisebenzisayo, imali engenayo engu-$42 iyakhiqizwa.
• Kuphelile Ama-akhawunti e-imeyili asebenzayo angu-5.6 billion. Lokho cishe kukodwa kuwo wonke umuntu oyedwa emhlabeni.
• Abantu bafunda futhi bahlanganyele nama-imeyili. Izibalo zokumaketha nge-imeyili ezivela ku-Constant Contact zithi i isilinganiso sokuvuleka kwe-imeyili singamaphesenti angu-16.97, ngezinga lokuchofoza-kudlule elingamaphesenti angu-10.29.
• Kushibhile. Uma wenza izinto ngokwakho, ukumaketha nge-imeyili kuyindlela ethengekayo kakhulu yokwenza imali noma ukuzuza amakhasimende amasha.
• Ikhuthaza abantu ukuthi bathathe izinyathelo. Uma abantu bevula i-imeyili, ukuthatha isinyathelo kuyimpendulo ezenzakalelayo. Ikakhulukazi uma okuqukethwe kwakho kuthakasela futhi kuhambisana.

Kunezinye izizathu eziningi kungani kubalulekile ukumaketha nge-imeyili, kodwa ngiyaqiniseka ukuthi uyasithola manje isithombe.

Iyini Inkundla Yokumaketha Nge-imeyili?

Ngamazwi alula, inkundla yokumaketha ye-imeyili wuhlelo oluklanyelwe ukukusiza ukuthi udale, ulungiselele, futhi uphathe imikhankaso yokumaketha ye-imeyili.

Izinkundla eziningi ziza nohlobo oluthile lomakhi we-imeyili, amathuluzi ahlukahlukene okuhlaziya nokubika, kanye nokuhlanganiswa ukukusiza ukwakha uhlu lwakho lokuposa.

Phezu kwalokhu, ungase ukwazi ukufinyelela izifanekiso ze-imeyili ezakhiwe kusengaphambili, ukuhlola idizayini nogaxekile, izici zokuphatha othintana naye, umakhi wekhasi lokubikezela, nokuningi.

Kufanele Lenzeni Ithuluzi Lokuthengisa Nge-imeyili?

Bangu izinto eziningi okufanele uzibheke lapho ukhetha ithuluzi lokumaketha le-imeyili.

Ngokubona kwami, kubaluleke kakhulu gcina okulandelayo engqondweni yakho.

Isixhumanisi somsebenzisi

Lokhu kufanele kube ukuzichaza ngokwakho, kodwa kubalulekile khetha ithuluzi lokumaketha le-imeyili elinesixhumi esibonakalayo esisebenziseka kalula, esinembile.

Asikho isidingo sokusebenzisa into oyithola ikudida – uzobe uzenzela izinto zibe nzima.

Izibonisi

Into eyodwa ebaluleke kakhulu engiyinakayo usayizi nekhwalithi yelabhulali yesifanekiso se-imeyili sethuluzi.

Uma ungenawo amakhono amaningi okuklama, ukusekela ama-imeyili akho kuzifanekiso ezakhelwe kusengaphambili kuyindlela enhle yokuqinisekisa ukuthi ayathandeka futhi ayakhanga.

Izigaba

Iningi lamapulatifomu okuthengisa ama-imeyili afika nawo uhlobo oluthile lwamathuluzi okuhlukanisa uhlu loxhumana nabo, okukuvumela ukuthi udale izinhla ezingaphansi ongazisebenzisa ukukusiza ukuthi uqondise imikhankaso yakho.

Ukwenza okuthandwa nguwe

Amathuluzi okuthengisa ama-imeyili ekhwalithi ephezulu kufanele afake uhlobo oluthile lwezici zokwenza kube ngokwakho.

Lokhu kusho ukuthi ama-imeyili aqondiswe kwababhalisile ngabanye, okuqukethwe kwengezwe noma kususiwe ngokusekelwe olwazini onalo ngabo.

Okuzenzakalelayo nokuhlanganiswa

Nge-automation yokuthengisa ye-imeyili, ungakwazi setha imilayezo ezothunyelwa ngokuphendula izenzo ezithile kanye/noma imithetho.

Izibonelo zalokhu zifaka phakathi izinto ezifana neziqinisekiso zokubhaliselwe, imilayezo yokwenziwayo, ukuqinisekiswa kwe-oda/ukuthunyelwa, nokuningi.

Ukuhlolwa kwe-A / B

Ngamathuluzi okuhlola ama-imeyili/umkhankaso, uzokwazi zama imiklamo ehlukene, okuqukethwe, isikhathi sokuthumela, nokuningi ukuze uthuthukise ukusebenza kahle kwemizamo yakho yokumaketha.

Ukubika nokuhlaziya

Emehlweni ami, lokhu kungenye into okufanele uyinake ngokukhethekile, njenge amathuluzi wokubika wekhwalithi ephezulu kanye nezibalo azokusiza ukuthi wenze izinqumo ezinolwazi mayelana nemikhankaso yakho yokumaketha ye-imeyili.

Ithebula Lokuqhathanisa

Imibuzo Evame Ukubuzwa

Amasevisi Okumaketha Nge-imeyili Ahamba Kakhulu 2023: Isifinyezo

Kunamapulatifomu amaningi okuthengisa ama-imeyili laphaya, kodwa Ngithole umehluko omkhulu phakathi kokuhle nokubi kakhulu.

Izinketho ezithuthukisiwe, ezihlanganisa lezi engizibalule lapha, ngokuvamile zihlanganisa uchungechunge lwezici ezinamandla ezidizayinelwe ukukusiza ukuthi ukhulise ukusebenza kahle kwemikhankaso yakho yokumaketha.

Phezulu kohlu lwami kuhlezi I-Sendinblue, okuyinketho enhle kakhulu nxazonke.

Ukuxhumana okuqhubekayo kuyisinqumo esihle kubasebenzisi bamabhizinisi amancane, GetResponse inikeza amathuluzi wokuzenzakalelayo we-imeyili ahamba phambili, kanye Klaviyo iyinkundla engiyithandayo eqondene ne-ecommerce.

Uma unesabelomali esiqinile, ungathanda ukukucabangela noma yikuphi I-Mailchimp or I-Mailerlite's uhlelo lwamahhala. Noma, sebenzisa amadola ambalwa ngenyanga ngenketho yeprimiyamu evela Imikhankaso kaZoho.

AWeber kuyisinqumo esihle sabaqalayo, I-HubSpot Email Marketing ilungele abasebenzisi abathuthukile, futhi I-SendGrid's I-imeyili API iyisinqumo esihle kakhulu sama-imeyili okwenziwayo okuzenzakalelayo.

Ekugcineni, angicabangi ukuthi ungahamba kabi nganoma yiziphi izinketho eziyishumi kulolu hlu.

Cabangela izinhloso zakho, khomba ibhajethi yakho, bese unquma ukuthi iyiphi inkundla ye-imeyili yokumaketha engcono kakhulu efanele izidingo zakho.

Thatha ithuba lezilingo zamahhala nohlelo lwaphakade lwamahhala uma udinga isikhathi esengeziwe sokunquma, futhi ngaphezu kwakho konke, ungajahi ukukhetha kwakho - noma ungagcina umoshe imali kokuthile okungakusebenzeli.