Over a period of time, content marketing has turned out to be a considerable rage among digital marketers. However, with several activities to manage, right from content creation to distribution, sometimes it becomes a bit arduous to execute and handle this well-acknowledged method of marketing efficiently.
Keeping the hassles in mind, the online market is constantly bombarding users with a variety of content marketing automation tools. Although the functionalities of these tools might differ from each other, one similarity that all of them boast about is the hefty price.
And then, most of these tools are developed to target massive enterprises, with separate content marketing teams. This leaves almost nothing for those who have just started their career as an entrepreneur. So, if you also belong in the same category, how can you market your content?
Amidst everything else, content marketing using WordPress has become a hot topic these days. Being a CMS platform, WordPress is a lot more than just a mere tool to develop business websites. For those who were unaware of it, this post will help you understand why is it appropriate to use WordPress for content marketing.
Reasons to Use WordPress for Content Marketing
1. Ability to Add Different Users
While creating a detailed marketing strategy, the need to specify varied roles for different team members cannot be avoided, right? To make this easier for you, WordPress lets you add multiple users. Not just that, but you can also assign them different access levels.
For instance: you may trust the content strategist and provide access to all the pages available on the website. However, to a content writer, you may only allow access to specific pages, depending on his job. And then, these roles can be regulated easily through the dashboard as well.
2. Ease of Scheduling
The post creation interface of WordPress lets you schedule posts so as to make publishing easier. This function can be tremendously used to expand the performance of blog content. There are chances that the timings that work for somebody else’s company may not work for you.
Hence, if your target audience is likely to read posts at an odd time, you can always schedule your posts by setting their time and date. This will ensure that your content is reaching to a wide range of audiences effortlessly.
3. Templates Enhance Appearance
Out of all the major things, determining content format isn’t something a strategist would take for granted. And, WordPress templates for posts can easily help you put forth your content stylishly and elegantly.
These templates are mainly used to administer the content element placement, like headers, advertisements, images, and more. This technique makes sure that every type of content is following a similar rule, regardless of the person it’s been created by.
4. Plugins are Saviors
Who wouldn’t be familiar with plugins? Responsible for extending the functionality of the website, these tools can execute your content marketing strategies quite seamlessly. Whether it’s about reviewing the traffic of the website or shooting emails to subscribers, a variety of plugins can be used to accomplish goals and objectives.
How to Create a Content Marketing Strategy with WordPress?
Indeed, there is a lot that goes into defining a relevant content marketing strategy. Here are some of the essential steps that will help you understand how you can integrate content marketing in WordPress. These basic steps will make content marketing less exasperating and more manageable.
1. Organizing Content Marketing Strategy
The very first step to any content marketing strategy would be planning. It’s not a normal and easy procedure that can fetch you ultimate profit without letting you invest your time and efforts. Undoubtedly, content marketing doesn’t mean writing something and publishing it on different channels and platforms.
To plan adequately, you must begin by creating a modest editorial calendar. With a quality calendar, marketing content will be more organized and fruitful. Your calendar should include planned blog posts to be published on specific days.
If you wish to go a step ahead, you can add content authors, social promotion, content types, categories, and more to your calendar. There are certain plugins that can help you with same, like Editorial Calendar, Edit Flow, and more.
2. Creating Content
To earn a significant return on investment, your content should be unique and valuable. Not just any other content would be enough for you. Establishing long-lasting credibility among readers will necessitate coming up with engaging content.
If your content is boring or isn’t fulfilling your readers’ needs, it won’t bring any success to your content marketing strategy. Therefore, to prevent a negative scenario, you must keep the following points in mind:
- Stick to the subject
- Provide valuable information
- Make it interesting
Being a WordPress user, you can experiment with different ways to present your content. It may include using responsive WordPress templates or relevant plugins, like Buzzfeed, etc.
3. Building Email List
Whether you’re a marketing strategist or a website owner, there are always certain objectives and intentions behind tasks that are performed, right? Now that you’ve planned an amazing strategy and have written powerful content, you’d need people to read it, isn’t it?
That’s exactly where social media and email marketing come into the limelight. To establish direct contact with your readers and subscribers, you can make use of an effective email marketing. However, before you send out emails, it’s recommended to create an email list.
For this, a subscription box or a popup with a solid CTA can work wonders for you. And then, plugins like OptinMonster and more can be used to manage email marketing campaigns excellently.
4. Sharing on Social Media
Since the last few years, the importance of social media has grown tremendously. Not just it has become a considerable go-to place for the audience to spend time, however, for a businessperson, these platforms are bringing a significant amount of profit, whether it’s by increasing brand awareness or growing the website.
Once you’ve established a sturdy audience base on different social media channels, deriving organic traffic to the website will become easier. For this, you can use free WordPress plugins that would encourage your visitors to keep a tab on your content updates.
Furthermore, your effective social media marketing strategy should also comprise ease for readers to share your content on their social media platforms. This activity can skyrocket your content reach impeccably. To execute this task, you can use plugins like AddToAny Share Buttons.
5. Analyzing Is Important
Your content marketing strategy isn’t going to accomplish objectives if you aren’t taking any initiative to analyze its performance. Most people may not prioritize this step; however, it’s one of the important techniques that lets you understand what’s working for you and what’s not.
Instead of expecting magical results, spend some time every week to ensure that your strategy is heading in the right direction. If your analytics data shows otherwise, you can always tweak and edit your strategy accordingly.
It’s recommended to analyze essential metrics, like page views, traffic, and bounce rate. You may also add other factors to the list, depending upon your goals and objectives. To lend you a helping hand, there are several plugins that can automatically collect data for you to understand it easily. One of the major plugins is Google Analytics. You can also try something else if that suits your requirements.
WordPress vs. Other Content Management Systems
Considering the number of CMS options available out there, you might face a dilemma when it comes to choosing one. So, how does WordPress differ from other systems? Here are some reasonable points:
Since WordPress is open-source, there isn’t any license associated. If you choose other tools or platforms, you may have to pay a massive price either monthly or yearly. Also, WordPress has a huge group of developers from across the world. Hence, you can be sure of adequate support.
Since WordPress is mainly built on MySQL and PHP, it comes with ease of hosting. Also, since it isn’t tied with any proprietary system, you wouldn’t have to stuck with any one service or agreement.
Unlike other kinds of CMS, upgrading WordPress to its latest version isn’t going to be any a headache. It can be done with a switch flip or usually takes a day at the maximum.
And, there you have it. Now that you’re aware of the importance of content marketing in WordPress and how it’s going to be effective to you, it’s time to come up with a customized strategy for your brand. Organize, apply, analyze – and then relish the benefits it provides.