Wix Pricing in 2022 (Plans & Prices Explained)

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Wix is one of the best beginner-friendly website builders available right now. In this article, I’ll walk you through all of Wix’s pricing plans and share with you a few simple tricks on how to save money if you decide to go with this website builder.

From $16 per month

Use Wix promo code “TAKE10” to get 10% OFF

If you have read my Wix review then might be ready to pull out your credit card and get started with Wix. But before you do, I’m going to show you how the Wix pricing structure works so you can pick the plan that’s best for you and your budget.

In this article, I’ll walk you through all of Wix’s pricing plans and share with you a few simple tricks on how to save money if you decide to go with this website builder.

Quick Summary

  • How much does Wix cost? There are seven Wix plans available at the moment (I’m not taking into account the free and enterprise plans). Four of those are website plans (Connect Domain, Combo, Unlimited, and VIP), while three are business and eCommerce plans (Business Basic, Business Unlimited, and Business VIP). The Wix prices range from $4.50 to $35 per month for an annual subscription.
  • Which Wix plan is the cheapest? The most affordable Wix plan is also the most basic — the Connect Domain plan. It costs only $4.50 per month or $54 per year (but only if you purchase a yearly plan; if you decide to buy a monthly premium plan, you’ll end up paying more). Explore and compare all Wix plans.
  • Is the Wix free plan really free? Yes, it is. However, it has many limitations, which makes it extremely unappealing, especially for long-term use. Wix’s free plan doesn’t allow you to connect your website with a custom domain name; you have to settle for the Wix subdomain (accountname.wixsite.com/siteaddress).
  • What are the best ways to save money on Wix? There are a couple of great ways to save money on Wix: by purchasing a yearly Wix premium plan and taking advantage of Wix’s promo code. You can also save money by getting your custom domain name from another reputable domain name registrar like Namecheap.
  • Does Wix offer any discounts or promo codes? Yes, it does. The popular website builder offers a 10% discount on any of its annual premium plans (except Connect Domain and Combo) for the first year only. Additionally, Wix offers discounted premium plans for students. You can save 60% OFF all yearly premium plans with your Student Beans ID.
  • Does Wix offer a free domain name? Yes, it does. Wix includes a 1-year free domain voucher with the first-time purchase of a yearly premium plan (the Connect Domain Plan doesn’t come with this promotional gift). You’ll get this voucher if you switch from a monthly to a yearly premium plan as well (this applies to Combo, Unlimited, VIP, Business Basic, Business Unlimited, and Business VIP premium plans). With this voucher, you’ll be able to get a unique domain name with one of the following extensions: .com, .net, .org, .info, .co.uk, .de (Germany only), .shop, .store, .online, .biz, .pictures, .rocks, .space, .club, and .xyz.
DEAL

Use Wix promo code “TAKE10” to get 10% OFF

From $16 per month

As you can see, Wix’s premium plans are relatively costly, especially given the fact that many of the useful tools and apps in the Wix app store are paid. 

Nevertheless, Wix is an amazing, newbie-friendly website builder more and more individuals and businesses opt for. Numbers don’t lie — Wix’s user base has increased by 300% in the last 7 years (from 50 million users in 2014 to 200 million users in 2022).

That said, I strongly suggest going through each of the plans carefully to avoid spending money on a package that doesn’t include everything you need to build and maintain a strong online presence.

In this article, I’ll analyze all seven of Wix’s premium pricing plans, focusing on the most important features and apps they include. I’ll also share a few simple ways to save money with Wix.

How Much Does Wix Cost in 2022?

There are seven Wix plans available right now (I’m not counting the free and enterprise plans). Four of those are intended for professional sites, while three are business and eCommerce packages. Their prices range from $4.50 to $35 per month for a yearly subscription.

Those of you who want to explore one of Wix’s premium plans before committing to it can take advantage of the 14-day free trial. If during this time you realize that Wix isn’t the right fit for you, you can cancel the subscription and get a full refund without having to explain why.

Purchasing a monthly premium plan is another way to gain flexibility, at least until you’re certain you want to use the site builder for a long period. But keep in mind that Wix’s monthly subscriptions don’t include vouchers or premium apps.

pricing plans

pricing plans

If your current goal is to become the proud owner of a unique domain name and thus establish your brand’s credibility, then the Connect Domain and Combo plans are ideal for you. The Unlimited and VIP packages are best for freelancers, entrepreneurs, and experts who want to reach high-value customers with a stunning and professional website.

The business and eCommerce group of plans (Business Basic, Business Unlimited, and Business VIP) comes with an impressive suite of business tools that can help you drive traffic to your website, showcase all your products, promote and manage your events, accept online bookings, and receive safe online payments.

Wix Pricing PlanMonthly Subscription Cost($/month)Annual Subscription Cost($/month)2-YearSubscription Cost($/month)
WEBSITE PLANS///
Connect Domain$7$4.50$4
Combo$12$8.50$8
Unlimited$16$12.50$11.50
VIP$30$24.50$23
BUSINESS & eCOMMERCE PLANS
/

/

/
Business Basic$21$17$15.50
Business Unlimited$30$25$22
Business VIP$40$35$30

GET STARTED WITH WIX (14-DAY MONEY-BACK GUARANTEE)

What Does the Connect Domain Plan Include?

The Connect Domain Plan is the cheapest website plan Wix offers. You can access this plan for $4.50 a month if you purchase an annual subscription (you’ll need to pay the whole sum upfront). If you go with monthly payments, you’ll have to pay $7 a month.

connect domain plan

Wix’s most basic paid plan includes a free SSL certificate that secures sensitive data, the option to connect your Wix site to a custom domain name (if you haven’t bought one yet, you can purchase one from Wix or another host), and 24/7 customer support. And this is pretty much where this plan’s good features end.

The Connect Domain Plan has many weaknesses, such as that it is not available in all locations and the limited bandwidth and storage space (1GB and 500MB respectively). What’s more, this plan doesn’t allow for Wix ad removal or allow you to add a customized favicon – which makes it quite unattractive, especially for businesses and professionals.

In my opinion, this website plan is acceptable for personal and short-term business use only. In other words, if you want to own a tiny piece of the internet realm and familiarize yourself with Wix before upgrading to a new premium plan, this is the right choice for you.

What Does the Combo Plan Include?

The Wix Combo Plan costs $8.50 per month with the annual subscription ($12 if you opt for monthly payments). Unsurprisingly, it includes everything in the previous website plan (free SSL certificate, 24/7 customer care, and the opportunity to connect a unique domain name to your site) plus a free domain voucher for 12 months and Wix ad removal.

combo plan

The Combo Plan provides 2GB of bandwidth and 3GB of storage space. It also allows you to showcase and stream videos for a total of 30 minutes. All of this makes the Combo Plan a solid website-building solution for both pros and businesses that are just beginning their online journey. Great examples are small blogs and landing pages.

Connect Domain vs. Combo Plan

The Connect Domain Plan is Wix’s least expensive website plan. As the name suggests, its biggest advantage is the possibility to connect your Wix website to a custom domain name. The Combo Plan, on the other hand, is much richer and suitable for personal and small business projects.

Connect Domain PlanCombo Plan
Custom domain nameCustom domain name
Free SSL certificateFree SSL certificate
1GB of bandwidth2GB of bandwidth
500MB of storage space3GB of storage space
24/7 customer care24/7 customer care
PLUS
1-year free domain voucher(with yearly and multi-year subscriptions only)
Wix ad removal
30 video minutes

What Does the Unlimited Plan Include?

The Unlimited Plan is Wix’s most commonly used website package. Freelancers and entrepreneurs love it because it’s affordable and comes with a number of benefits ideal for creating stunning websites. If you choose the annual plan, you’ll pay $12.50 per month, while the monthly option costs $16.

wix unlimited plan

In addition to all the key features of its predecessor, the Unlimited Plan also includes unlimited bandwidth and 10GB of storage space which is more than enough for most website types. What’s more, this plan comes with 60 video minutes, a free Site Booster app, and a free Visitor Analytics app (the apps are free for a year).

The Site Booster app helps you boost your SERP (search engine result page) rankings and become more visible for your current and potential customers by publishing your business info in all the places that matter online.

The Visitor Analytics app, on the other hand, is an advanced website traffic statistics tool that provides you with valuable insights about the way your visitors behave while on your website in the form of number of visitors, session duration, page traffic, conversions, bounce rates, etc.

With this app, you’ll also be able to get direct feedback from your visitors via polls and questionnaires. All of this information can help you improve your site’s performance, keep up with your competition, and gradually edge it out.

What Does the VIP Plan Include?

Wix’s VIP Plan provides access to various tools and apps that can help you build an outstanding web presence. This website premium plan can become yours for $24.50 if you choose the yearly subscription. If you want to have the flexibility of the monthly plan, you’ll have to pay more — $30 per month, to be precise.

wix vip plan

As you can see from the screenshot above, Wix was selling its VIP Plan at 50% OFF when I was writing this article, but this was a limited-time offer.

The VIP Plan is quite an upgrade from the Unlimited Plan. As its name suggests, it grants you special treatment — you’ll be able to enjoy VIP phone customer support and skip the line. In addition to this, the annual and multi-year VIP subscriptions also allow you to design a professional logo with full commercial rights and 40+ different social media logo file sizes.

Last but not least, this package includes unlimited bandwidth, 35GB of storage space, and 5 video hours, which is 4 more than the previous premium website plan.

DEAL

Use Wix promo code “TAKE10” to get 10% OFF

From $16 per month

Unlimited vs VIP Plan

The Unlimited Plan’s three biggest strengths are the Site Booster app, the Visitor Analytics app, and, of course, the unlimited bandwidth. These features make it an amazing choice for freelancers and entrepreneurs who want to acquire and retain new clients.

The VIP Plan is ideal for professionals who want to create a memorable onsite experience for their visitors with the help of beautiful images, informative videos and audio, and handy documents, which is where the limitless bandwidth and large storage space come in.

Unlimited PlanVIP Plan
Custom domain nameCustom domain name
1-year free domain voucher(with yearly and multi-year subscriptions only)1-year free domain voucher(with yearly and multi-year subscriptions only)
Free SSL certificateFree SSL certificate
No Wix adsNo Wix ads
Unlimited bandwidthUnlimited bandwidth
10GB of storage space35GB of storage space
24/7 customer careFirst-priority customer support
1 video hour5 video hours
Free Site Booster app(for 1 year only)Free Site Booster app(for 1 year only)
Free Visitor Analytics app(for 1 year only)Free Visitor Analytics app(for 1 year only)
PLUS
Free professional logo with full commercial rights and social media files (with a yearly subscription or higher)

What Does the Business Basic Plan Include?

It’s now time to take a close look at Wix’s business and eCommerce plans. The Business Basic Plan equips your business website with features and apps you need to sell your products online and accept secure online payments. The monthly subscription costs $21, but if you realize that this package is the right fit for your business, you can save $48 by purchasing a yearly subscription ($17 per month).

business basic plan

If you want to start selling your products online but don’t need much storage space, then the Business Basic package might be exactly what you need.

It allows you to build and manage your eCommerce platform by showcasing all your products and collections (no maximum number of products), sell on popular social channels like Instagram and Facebook, and recover lost sales by reminding your customers they’ve left items in their shopping carts via automated emails.

The Business Basic Premium Plan also allows you to make use of the Wix Booking app and accept online bookings for classes, courses, workshops, and appointments. With this app, you’ll also be able to attract new customers with special offers like reduced-price plans and free trials as well as add and manage staff members.

What Does the Business Unlimited Plan Include?

Wix’s Business Unlimited Plan is ideal for small and medium-sized business owners who want to increase their market share and expand their operations. The monthly subscription costs $30, while the annual subscription cost is $300 ($25 per month).

business unlimited plan

As you can see from the screenshot above, Wix was selling its Business Unlimited Plan at 50% OFF when I was writing this article, but this was a limited-time offer.

The Business Unlimited package includes everything in the Business Basic Premium Plan plus:

  • 35GB of storage space (15GB more than its predecessor);
  • 10 video hours (100% more than Business Basic);
  • The opportunity to offer subscriptions;
  • The possibility to display your product prices in multiple currencies; and
  • Automated sales tax calculation for 100 transactions a month.

What Does the Business VIP Plan Include?

The Business VIP Plan is Wix’s ultimate business and eCommerce plan. If you’re looking for a package that can help you create a stunning eCommerce website, look no further. For $35 a month (if you purchase an annual subscription), you’ll have access to Wix’s full suite of premium business apps and features.

business vip plan

As you can see from the screenshot above, Wix was selling its Business VIP Plan at 50% OFF when I was writing this article, but this was a limited-time offer.

This plan includes everything in the Business Unlimited package plus numerous other useful features. It provides you with 50GB of storage space, unlimited video hours in Wix Video, a free Events Calendar app for one full year, and first-priority VIP customer support. If you purchase a yearly or multi-year subscription, you’ll also get premium app coupons, Wix vouchers, and professional logo design.

Business Unlimited vs. Business VIP Plan

Both the Business Unlimited and the Business VIP Wix plans are great for business and eCommerce websites. However, the latter is significantly richer and lets you make the most of the Wix platform. Here’s a head-to-head comparison of the two:

Business Unlimited PlanBusiness VIP Plan
Custom domain nameCustom domain name
1-year free domain voucher(with yearly and multi-year subscriptions only)1-year free domain voucher(with yearly and multi-year subscriptions only)
Free SSL certificateFree SSL certificate
No Wix adsNo Wix ads
Unlimited bandwidthUnlimited bandwidth
35GB of storage space50GB of storage space
24/7 customer careFirst-priority customer care
10 video hoursUnlimited video hours
Secure online paymentsSecure online payments
Recurring paymentsRecurring payments
No maximum number of productsNo maximum number of products
Abandoned cart recoveryAbandoned cart recovery
Sell on social media platforms and big online marketplacesSell on social media platforms and big online marketplaces
Multiple currenciesMultiple currencies
Automated sales tax calculation for 100 transactions a monthAutomated sales tax calculation for 500 transactions a month
PLUS
Free professional logo with full commercial rights and social media files (with a yearly subscription or higher)
Free Events Calendar app for 1 year
Loyalty program (points, coupons, and discounts for returning customers) by Smile.io
Custom reports
Access to the premium features of Wix Stores, Wix Bookings, Wix Restaurants, Wix Hotels, Wix Video, and Wix Events

Wix Plan Comparison

Here’s a side-by-side Wix pricing plan comparison table:

PlanConnect DomainComboUnlimitedVIPBusiness BasicBusiness UnlimitedBusiness VIP
Custom DomainYesYesYesYesYesYesYes
Free Domain for 1 Year*NoYesYesYesYesYesYes
Free SSL CertificateYesYesYesYesYesYesYes
Free Web HostingYesYesYesYesYesYesYes
Unlimited BandwidthNo (1GB)No (2GB)YesYesYesYesYes
Unlimited Storage SpaceNo (500MB)No (3GB)No (10GB)No (35GB)No (20GB)No (35GB)No (50GB)
Displays Wix adsYesNoNoNoNoNoNo
Video HoursNo1/215510Unlimited
Visitor Analytics AppNoNoYesYesN/AN/AN/A
eCommerce FeaturesNoNoNoNoYesYesYes
Custom CheckoutNoNoNoNoYesYesYes
Abandoned Cart RecoveryNoNoNoNoYesYesYes
DropshippingNoNoNoNoNoYes(max. 250 products)Yes(unlimited products)

* With annual and multi-year subscriptions only.

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How Can I Save Money on My Wix Subscription?

The Wix pricing plans aren’t exactly cheap, especially if you take into account all the hidden costs (for example, Wix doesn’t include a personalized Google Workspace mailbox in any of its premium plans). That’s precisely why you should consider the following three ways of saving money if you decide to create your website with this online builder:

Purchase an Annual or Multi-Year Subscription

Investing in a yearly Wix premium plan will save you a lot of money, especially if you decide to use the website building platform for many years. But don’t take my word for it; let the numbers do the talking.

Wix Pricing PlanMonthly Subscription Cost($/month)Annual Subscription Cost($/month)2-Year Subscription Cost($/month)Money Saved With a Yearly SubscriptionMoney Saved With a 2-Year Subscription
WEBSITE PLANS/////
Connect Domain$7$4.50$4$30$72
Combo$12$8.50$8$42$96
Unlimited$16$12.50$11.50$42$108
VIP$30$24.50$23$66$168
BUSINESS & eCOMMERCE PLANS
/

/

/

/

/
Business Basic$21$17$15.50$48$132
Business Unlimited$30$25$22$60$192
Business VIP$40$35$30$60$240

As you can see, you can save a nice sum of money if you purchase a yearly or 2-year subscription instead of a monthly plan.

Let me illustrate this with an example. Let’s say you’ve come to the conclusion that Wix’s Unlimited Plan is the most suitable choice for you. If you decide to purchase a monthly Unlimited Plan and use it for a whole year (you’ll have to renew the subscription every month), you’ll end up paying $192 in total ($16 x 12 months = $192).

But if you buy the yearly Unlimited Plan, you’ll pay $150 for the entire year (upfront). This is how you’ll save $42 a year which you can use to purchase some of Wix’s advanced paid tools for added website functionality.

Take Advantage of Wix Promotions

wix promotion discount

Wix offers great sales every couple of weeks or so. If you sign up for a free plan and visit the platform regularly, it’s highly likely that you’ll be able to purchase select Wix premium plans at 50% OFF. Bear in mind that these deals are valid only for the initial annual or 2-year subscription bought during a sale.

Buy a Unique Domain Name Elsewhere

Wix users can purchase a unique domain name directly from Wix. However, registering a domain with Wix is quite costly. You can save a significant amount of money if you buy the domain you want from another domain name registrar and then connect it to your Wix site (you’ll need a premium Wix plan for this).

Let’s compare Wix’s domain name prices with Namecheap’s offers for the same domain name: veganafternoondelights.com. Here’s how much you’ll have to pay if you buy it directly from Wix:

domain name

Here are Namecheap’s offers for the same domain:

namecheap domains

It’s important to keep in mind that Namecheap includes privacy protection in most of its offers, while Wix doesn’t. To avoid spam and unwanted solicitations with Wix, you’ll have to pay $9.90 a year. This increases Wix’s total domain name price to $24.85 per year, which is $15.37 more than registering the domain name in question with Namecheap.

wix domain name privacy

Frequently Asked Questions

How Much Does It Cost to Have a Wix Website?

You can create a Wix website for free with the free plan, but you’ll have no control over your domain name (will have to settle for the Wix subdomain). Plus, Wix’s free plan doesn’t remove Wix ads from your pages.

If you want to be able to build a professional, ad-free website with a unique domain, you’ll have to purchase Wix’s Combo Plan for $12 a month (or $8.50 a month if you purchase a yearly subscription) or another higher-ranking premium plan. Keep in mind that if you want to add advanced features to make your site more functional and user-friendly, chances are you’ll end up paying more as many of Wix’s apps aren’t free.

Can You Pay Monthly for a Wix Website?

Yes, you can. Wix offers three billing cycles: monthly, yearly, and 2-year. Unsurprisingly, the longer the billing cycle, the higher the savings. Plus, yearly and 2-year subscriptions come with extra benefits in the form of vouchers. But monthly subscriptions give you flexibility and freedom to leave the platform if you decide it isn’t the right fit for you.

Can I Connect My Own Domain to Wix?

Yes, you can, but only if you’re a premium Wix account owner. The cheapest Wix premium plan is the Connect Domain one which, as its name suggests, allows you to connect a custom domain name to your site. If you don’t own one yet, you can buy a domain name directly from Wix or elsewhere.

Is Wix Good for Small Businesses?

Wix is a great website-building platform for small businesses, including small online stores. Aside from being extremely easy to use (thanks to the intuitive drag-and-drop Wix editor), Wix is also incredibly feature-rich.

With the Business Basic Plan, which is the simplest business & eCommerce plan, you can showcase as many products and collections as you want, sell on popular social media platforms like Facebook and Instagram, receive secure online payments, and recover abandoned shopping carts.

Is Shopify More Expensive Than Wix?

Yes, it is. Shopify’s eCommerce plans cost from $29 a month (Basic Shopify) to $299 a month (Advanced Shopify). Wix’s business and eCommerce plans, on the other hand, range from $21 per month (Business Basic) to $40 per month (Business VIP).

However, Shopify’s eCommerce packages come with more benefits, including gift cards, inventory locations (up to 8 with the Advanced Shopify plan), free shipping labels, shipping discounts (up to 88% with the Advanced Shopify plan), and global sales in 133 currencies.

Who are Wix's competitors?

Shopify is the best alternative when it comes to ecommerce. Shopify is more expensive than Wix, but you do get better e-commerce features with Shopify. Read my Shopify review here to learn more.

Squarespace is the number one competitor when it comes to building websites. It's a website builder tool that is aimed at small business owners and solopreneurs. See my Wix vs Squarespace article for a detailed comparison of the two.

Wix Pricing 2022 – Summary

wix pricing plans

Wix’s premium plans aren’t the most affordable ones, especially given the fact they don’t include a personalized mailbox and only annual and multi-year subscriptions come with a 1-year free domain voucher.

But that doesn’t mean you shouldn’t give this website builder a try. Wix is still an amazing website-building solution for both individuals and businesses thanks to its ease of use, impressive website template collection, and built-in tools.

If you play it smart, you can save enough money to upgrade your business, marketing, and customer management tools and take your website to the next level. Plus, the 14-day free trial allows you to get acquainted with the platform and decide whether it suits your needs without wasting a single dollar.

DEAL

Use Wix promo code “TAKE10” to get 10% OFF

From $16 per month

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