Webflow vs Ecwid Website Builder Comparison

Written by

Our content is reader-supported. If you click on our links, we may earn a commission. How we review.

In this comprehensive article, we will delve into the comparison of Webflow vs Ecwid, two powerful platforms for establishing a robust online presence. We’ll explore their core features, pricing, usability, and much more to help you make an informed decision. Let’s dive in!

Overview

Webflow and Ecwid are two popular website builders, each with its own unique features. Webflow is a powerful and flexible platform that allows users to create custom websites with ease. It offers a wide range of templates, customization options, and responsive designs. On the other hand, Ecwid is a specialized e-commerce platform that seamlessly integrates with existing websites. It offers a user-friendly interface, secure payment options, and robust inventory management tools. Both platforms have their strengths, so it’s important to consider your specific needs and goals before making a decision.

Webflow

Webflow

Free Plan: Yes

Free Trial: Yes

Price: From $14 per month

Official website: www.webflow.com

Webflow is best suited for designers, freelancers, creative agencies, and small to medium-sized businesses seeking a robust, user-friendly platform to design and launch professional, customizable websites without needing to code.

Learn more about Webflow

Ecwid

Ecwid

Free Plan: Yes

Free Trial: Yes

Price: From $14 per month

Official website: www.ecwid.com

Ecwid is best suited for small to medium-sized businesses looking to integrate an easy-to-use, customizable online store into their existing websites or social media platforms.

Learn more about Ecwid

Webflow has revolutionized our web design process. Its intuitive interface, seamless workflow, and excellent customer support have made web designing a breeze. An absolute game-changer for both professionals and beginners alike. Highly recommended! – Jeffrey B

starstarstarstarstar

Ecwid provides a seamless, user-friendly eCommerce platform. The variety of customization options and excellent customer service make online store management a breeze. A must-have tool for any digital entrepreneur. Exceptional value for money! – Alexander S

starstarstarstarstar

Webflow offers intuitive design interface and excellent customer service. A few glitches, but overall, an impressive website building tool. – Sebastian

starstarstarstar

Easy setup, robust features. Ecwid simplifies e-commerce. Minor glitches, but excellent customer service. Highly recommended for small businesses. – Isabella

starstarstarstar

Webflow provides an intuitive, user-friendly platform for web design. Impressive features, fantastic customer service, and seamless performance. Made web creation easy, even for a beginner. Highly recommended! – Daniel K

starstarstarstarstar

Ecwid delivers a seamless e-commerce platform experience. User-friendly, versatile, with exceptional customer service. Boosted my online business significantly. Highly recommend for all online entrepreneurs. – Emily

starstarstarstarstar

Pros & Cons

This section explores the strengths and weaknesses of these two website builders.

Winner is:

Webflow is a powerful website builder that offers extensive customization options, making it ideal for individuals and businesses who want complete control over their site. However, it has a steeper learning curve and requires some technical knowledge. On the other hand, Ecwid is a user-friendly e-commerce platform that seamlessly integrates with existing websites. It offers a range of features and is suitable for small businesses. Overall, Webflow is the winner for its flexibility and design capabilities, while Ecwid is a great choice for those looking for a simple and effective e-commerce solution.

Webflow

Webflow

Pros:
  • Advanced Design Control: Webflow offers a high level of design customization, allowing users to create unique and intricate designs without needing to code.
  • Responsive Design: Building responsive websites is made easier with Webflow, as the platform provides tools to ensure your site looks great on various screen sizes.
  • CMS Capabilities: Webflow’s built-in content management system (CMS) allows you to manage and update content efficiently, making it suitable for blogs, portfolios, and dynamic websites.
  • Interactions and Animations: You can add complex interactions and animations to your site elements, enhancing user engagement and creating dynamic user experiences.
  • E-Commerce Functionality: Webflow offers e-commerce features, making it possible to create online stores with product listings, shopping carts, and checkout processes.
  • Hosting Included: Webflow provides hosting services, allowing you to publish your site directly from the platform, with the option to use custom domains and SSL certificates.
  • No-Code to Low-Code Transition: While Webflow offers no-code capabilities, it also allows users to incorporate custom code for more advanced customization when needed.
  • Webflow University: Extensive educational resources, tutorials, and a supportive community help users learn and troubleshoot effectively.
  • Design Templates: Webflow offers a range of professionally designed templates as starting points, helping users kickstart their projects.
  • Collaboration Tools: Webflow supports teamwork and collaboration, enabling multiple users to work on projects simultaneously and providing tools for feedback and reviews.
Cons:
  • Learning Curve: While Webflow aims to simplify website creation, there can be a learning curve, especially for those new to design concepts or more complex interactions.
  • Limited E-Commerce Features: While Webflow does provide e-commerce functionality, it may not be as comprehensive or feature-rich as dedicated e-commerce platforms like Shopify.
  • Custom Code Complexity: While Webflow allows for custom code integration, more complex coding tasks might still require a deeper understanding of HTML, CSS, and JavaScript.
  • Pricing: Webflow’s pricing structure can be higher compared to some other website builders, especially for users who require advanced features or e-commerce capabilities.
  • Limited Third-Party Integrations: While Webflow does offer integrations, the range might be more limited compared to platforms with extensive app marketplaces.
  • Limited SEO Tools: While Webflow provides some SEO tools, advanced SEO optimization might require additional third-party tools or technical knowledge.
  • Migration Challenges: Moving a site built on Webflow to a different platform can be complex due to the platform’s unique structure.
  • Limited Native Blogging Features: While Webflow’s CMS is versatile, some users might find it lacking in advanced blogging features compared to dedicated blogging platforms.
  • Initial Design Time: While Webflow empowers custom designs, creating intricate layouts and interactions may take longer than using simpler website builders.
  • Dependence on Webflow Hosting: Webflow projects are designed to be hosted on their platform, which could limit flexibility for users who want to switch hosting providers.
Ecwid

Ecwid

Pros:
  • Easy to use: Ecwid is a drag-and-drop website builder, so you don’t need any coding experience to create a beautiful and professional online store. You can choose from a variety of templates to get started, and then customize your store with your own colors, fonts, and images.
  • Affordable: Ecwid offers a free plan that lets you sell up to 10 products. There are also paid plans that start at $15 per month and offer more features, such as unlimited products, shipping discounts, and abandoned cart recovery.
  • Multichannel selling: Ecwid lets you sell your products on your own website, as well as on popular marketplaces like Amazon, eBay, and Etsy. You can also create a mobile app for your store so that customers can shop from their phones and tablets.
  • Secure payments: Ecwid uses Stripe and PayPal to process payments, so you can be sure that your customers’ information is safe. You can also set up shipping rates and taxes for your store.
  • SEO tools: Ecwid includes built-in SEO tools to help you improve your store’s ranking in search engines. You can optimize your product pages, titles, and descriptions for relevant keywords.
  • Customer support: Ecwid offers 24/7 customer support via live chat, email, and phone. You can also get help from the Ecwid community forum.
Cons:
  • Some features are only available on paid plans: Some features, such as abandoned cart recovery and multi-currency support, are only available on paid plans.
  • The mobile app can be clunky: The Ecwid mobile app can be a bit clunky to use. It’s not as user-friendly as the web-based version of Ecwid.
  • The design templates can be a bit limited: Ecwid’s design templates are a bit limited. There are a few good ones, but there’s not a lot of variety to choose from.
  • The SEO features could be better: Ecwid’s SEO features are not as robust as some of its competitors. You may need to use additional SEO tools to improve your store’s ranking in search engines.

Website Building Features

This section compares the overall features of Webflow vs Ecwid.

Winner is:

Both Webflow and Ecwid offer a drag and drop interface for easy website building. Webflow provides more design flexibility with its extensive customization options and modern templates, while Ecwid offers a simpler interface and a wide range of e-commerce features. In terms of value for money, Ecwid offers affordable pricing plans with no transaction fees, while Webflow‘s plans are more expensive. Both platforms have solid SEO capabilities, but Webflow has more advanced options. Ecwid excels in email marketing with its built-in automation tools. In terms of security, Ecwid provides PCI compliance and SSL encryption, while Webflow offers SSL for all plans. Both platforms have reliable customer support, but Webflow has more extensive documentation and a larger community. Overall, the winner depends on specific needs: Webflow is great for design-oriented websites, while Ecwid is ideal for small businesses looking for an e-commerce solution.

Webflow

Webflow

  • Visual Drag-and-Drop Editor: Webflow’s intuitive visual editor allows users to design websites by dragging and dropping elements onto the canvas. This enables you to create complex layouts and customize the design without coding.
  • Responsive Design: Webflow emphasizes responsive design, ensuring that your websites look great on various screen sizes, from desktops to smartphones.
  • CMS (Content Management System): Webflow provides a built-in CMS that enables you to manage and organize your content, making it easy to update and publish new content without technical skills.
  • Hosting and Publishing: Webflow includes hosting services, allowing you to publish your website directly from the platform. You can also connect custom domains and set up secure hosting with SSL certificates.
  • Interactions and Animations: Create interactive and engaging experiences by adding animations, transitions, and interactions to elements on your website without writing code.
  • E-Commerce Capabilities: For those looking to build online stores, Webflow offers e-commerce features to set up product listings, shopping carts, and checkout processes.
  • Custom Code Integration: While Webflow is no-code or low-code, it does provide the ability to add custom HTML, CSS, and JavaScript code for more advanced customization.
  • Templates and Components: Webflow offers a wide range of pre-designed templates and customizable components that you can use as a starting point for your website.
  • SEO (Search Engine Optimization): Webflow provides tools to optimize your website for search engines, including customizable meta tags, alt text for images, and clean HTML markup.
  • Collaboration and Teamwork: Webflow supports collaborative workflows, allowing multiple team members to work on the same project simultaneously and providing tools for reviewing and commenting on design changes.
  • Webflow Designer and Webflow Editor: The Designer is where you create and design your website, while the Editor is a simplified interface for content editors to update and modify content without accessing the design elements.
  • Form Builder: Easily create forms for various purposes, such as contact forms or surveys, and integrate them with third-party services.
  • Webflow University and Community: Access educational resources, tutorials, and a vibrant user community to learn how to use Webflow effectively and troubleshoot any issues.
  • Automations: Use Webflow’s interactions and triggers to set up automations that respond to user actions, enhancing user experience and engagement.
  • Backup and Version Control: Webflow automatically keeps backups of your website and provides version control, allowing you to revert to previous states if needed.
Ecwid

Ecwid

  • Free to start: Ecwid offers a free plan that lets you sell up to 10 products. There are also paid plans that start at $15 per month and offer more features, such as unlimited products, shipping discounts, and abandoned cart recovery.
  • Easy to use: Ecwid is a drag-and-drop website builder, so you don’t need any coding experience to create a beautiful and professional online store. You can choose from a variety of templates to get started, and then customize your store with your own colors, fonts, and images.
    • Product filters: Customers can easily view all the products in your store that match their search criteria.
    • Product variations: Sell products in different sizes, colors, or other options.
    • Multilingual catalog: Let customers shop your store in their own language.
    • Multilingual site: Create a website in multiple languages.
  • Multichannel selling: Ecwid lets you sell your products on your own website, as well as on popular marketplaces like Amazon, eBay, and Etsy. You can also create a mobile app for your store so that customers can shop from their phones and tablets.
  • Secure payments: Ecwid uses Stripe and PayPal to process payments, so you can be sure that your customers’ information is safe. You can also set up shipping rates and taxes for your store.
    • Recurring subscriptions: Customers can subscribe to your products and pay you on a regular basis.
  • SEO tools: Ecwid includes built-in SEO tools to help you improve your store’s ranking in search engines. You can optimize your product pages, titles, and descriptions for relevant keywords.
  • Customer support: Ecwid offers 24/7 customer support via live chat, email, and phone. You can also get help from the Ecwid community forum.
  • Ecwid mobile app: Manage your store on the go from your phone or tablet.
  • Ecwid App Market: Add more features to your store with apps from the Ecwid App Market.

Ease of Use

This section focuses on ease of use and how beginner-friendly Webflow and Ecwid are.

Winner is:

Both Webflow and Ecwid offer a user-friendly drag-and-drop interface for building websites and online stores. However, Webflow takes the lead in terms of ease of use with its intuitive design and flexibility for customization. While Ecwid is also easy to use, it may require some technical knowledge for advanced customization. Overall, Webflow emerges as the winner due to its seamless interface and simplicity for beginners, making it a great choice for individuals and businesses looking to create stunning websites without any coding skills.

Webflow

Webflow

  • Webflow’s interface is intuitive, helping users navigate with ease.
  • Its drag-and-drop feature simplifies design tasks, no coding needed.
  • The tool offers a rich array of customizable web templates.
  • With Webflow, you can personalize designs down to the smallest detail.
  • Custom CSS and JavaScript allow advanced customization.
  • Webflow’s CMS is straightforward, making content management a breeze.
  • The platform supports responsive design, catering to all screen sizes.
  • Real-time preview feature enables instant checking of changes.
  • Webflow offers built-in SEO tools for site optimization.
  • There’s a robust online community and learning resources for quick problem-solving.
Ecwid

Ecwid

  • Ecwid boasts a user-friendly interface, making it easy for anyone to navigate.
  • Its intuitive design allows quick understanding and efficient operation.
  • Features drag-and-drop functionality, helping you to create your online store without coding skills.
  • Customization is a breeze, offering a variety of templates and design options to match your brand.
  • The platform makes it simple to add and manage products with just a few clicks.
  • Ecwid also allows seamless integration with social media and other platforms, broadening your reach.
  • Its responsive customer support provides prompt help when needed, enhancing the overall user experience.
  • Overall, Ecwid simplifies the process of creating and managing an online store.

Templates & Designs

This section looks at the themes of Ecwid and Webflow in terms of in terms of customization, the number of templates, and templates for websites, and e-commerce sites.

Winner is:

When it comes to templates and designs, both Webflow and Ecwid offer a great range of options. Webflow provides a wide variety of customizable templates for websites, with stunning designs that cater to different industries and styles. Ecwid, on the other hand, offers templates specifically tailored for e-commerce sites, ensuring a seamless shopping experience. While both platforms excel in customization, Webflow takes the lead with its extensive collection of website templates. Overall, Webflow emerges as the winner when it comes to the number of templates and designs available for individuals and businesses.

Webflow

Webflow

  • Webflow offers pre-designed templates for businesses, portfolios, blogs, and online stores.
  • Includes responsive designs for mobile, tablet, or desktop views.
  • Enables customization: tweak layouts, colors, and fonts with ease.
  • Provides CSS grid-powered layouts for advanced design control.
  • Includes interactive design features like animations and parallax scrolling.
  • Offers templates compatible with CMS and Ecommerce platforms.
Types of Templates:
  • Momentum: A modern and versatile template suitable for a variety of purposes, including portfolios, businesses, and startups.
  • Persona: A sleek and elegant template designed for personal brands, creative professionals, and freelancers.
  • Evelyn: A sophisticated e-commerce template perfect for showcasing and selling fashion or lifestyle products.
  • Launch: A simple yet stylish template suitable for startup companies, app launches, or any project that needs a clean and professional online presence.
  • Estate: An elegant and functional template tailored for real estate agencies or property listings, complete with property galleries and search functionalities.
  • Bold Commerce: An e-commerce template designed to help you create an online store with features like product grids, filters, and shopping cart functionality.
  • Krome: A creative and colorful template ideal for showcasing design projects, photography portfolios, or artistic endeavors.
  • Ecom Store: A customizable e-commerce template that provides various layouts and features for selling products online.
  • Neon: A contemporary template with a focus on strong typography and bold visuals, suitable for showcasing creative projects or portfolios.
  • Violet: An e-commerce template designed specifically for selling digital products, such as ebooks, software, or online courses.
Ecwid

Ecwid

  • Ecwid provides customizable storefront templates.
  • Variety of design themes to match your brand.
  • Mobile-responsive designs for seamless shopping.
  • Customizable product display options.
  • Pre-made layouts for easy setup.
  • Integrated social media and marketplace designs.
  • SEO-friendly template structures.
  • Option for professional design customization.
  • User-friendly interface for design editing.
  • Templates include promotional tools.
Types of Templates:
  • Modern: This template is a great choice for businesses that want a clean and modern look. It features a large hero image, a responsive layout, and a call to action button that encourages visitors to shop.
  • Minimal: This template is perfect for businesses that want a simple and minimalist look. It features a large header image, a clean layout, and a focus on the products.
  • Fashion: This template is ideal for businesses in the fashion industry. It features a stylish design with plenty of space for images and product descriptions.
  • Food: This template is perfect for businesses in the food industry. It features a mouth-watering design with plenty of space for images and recipes.
  • Photography: This template is ideal for businesses in the photography industry. It features a clean and elegant design with plenty of space for images and portfolios.
  • Instant Site: This template is a great choice for businesses that want a quick and easy way to create an online store. It features a one-page design with a built-in shopping cart.
  • Ecommerce: This template is ideal for businesses that want a more traditional ecommerce website. It features a multi-page design with a full shopping cart and checkout process.
  • WooCommerce: This template is specifically designed for businesses that use the WooCommerce plugin for WordPress. It features a WooCommerce-optimized design and a variety of features that make it easy to sell products on your WordPress website.

Apps & Integrations

This section explores what apps, plugins, and integrations Webflow and Ecwid come with.

Winner is:

When comparing the apps, plugins, and integrations offered by Webflow and Ecwid, it’s clear that both platforms provide a range of options to enhance your website or e-commerce store. Webflow offers a robust marketplace with a variety of integrations for analytics, marketing, and CMS. On the other hand, Ecwid excels in its app store, offering a wide selection of plugins for payments, shipping, and marketing automation. While both platforms offer valuable options, I would declare Ecwid as the overall winner due to its extensive app store and seamless integration capabilities.

Webflow

Webflow

  • Google Analytics: Integrate Google Analytics to track and analyze website traffic, user behavior, and other important metrics.
  • Hotjar: Use Hotjar to gain insights into user behavior through heatmaps, session recordings, and surveys.
  • Zapier: Connect Webflow with other apps and automate workflows by creating “Zaps” that trigger actions based on certain events.
  • Mailchimp: Integrate Mailchimp to manage email marketing campaigns, collect subscribers, and send newsletters.
  • Shopify: Connect Webflow with Shopify to create a seamless e-commerce experience and manage products, inventory, and orders.
  • HubSpot: Integrate HubSpot for CRM, marketing automation, lead generation, and customer management.
  • Typeform: Embed interactive and engaging forms and surveys created with Typeform directly into your Webflow site.
  • Algolia: Implement powerful search functionality with Algolia to enable users to quickly find content on your website.
  • Embedly: Easily embed rich media content from various sources, such as videos, social media posts, and maps, using Embedly.
  • Disqus: Add a commenting system to your Webflow site by integrating Disqus, allowing visitors to engage in discussions.
Ecwid

Ecwid

  • Abandoned Cart Recovery: This app helps you recover sales by sending abandoned cart emails to customers who leave your website without completing their purchase.
  • Amazon Seller Central: This app integrates your Ecwid store with Amazon Seller Central, so you can easily list your products on Amazon and manage your inventory from one place.
  • Coupons and Deals: This app lets you create and manage coupons and discounts for your products. You can also create automatic discounts based on customer behavior, such as giving a discount to customers who sign up for your email list.
  • Facebook Messenger Chat: This app lets you chat with customers on Facebook Messenger right from your Ecwid store. This is a great way to answer customer questions and provide support.
  • Google Analytics: This app integrates your Ecwid store with Google Analytics, so you can track website traffic and analyze your customers’ behavior.

Customer Support

This section explores the strengths and weaknesses of the customer support provided by Webflow versus Ecwid.

Winner is:

When it comes to customer support, both Webflow and Ecwid offer reliable assistance. Webflow provides support through email and live chat, ensuring quick responses to user queries. Ecwid, on the other hand, offers email and phone support, allowing users to get help in a way that suits them best. While both platforms offer good support, the winner in this category is Ecwid, as their phone support provides an additional level of accessibility and convenience for users.

Webflow

Webflow

  • Knowledge Base: Webflow offers an extensive knowledge base that includes tutorials, guides, and articles covering various aspects of using the platform, from getting started to advanced topics.
  • Community Forum: Users can engage with the Webflow community through the forum, where they can ask questions, share insights, and seek advice from other Webflow users.
  • Webflow University: Webflow provides a dedicated learning platform with video tutorials and courses to help users learn how to use the platform effectively.
  • Support Tickets: Users can submit support tickets directly through the Webflow website to request assistance from the support team for specific issues or questions.
  • Webflow Status Page: Webflow maintains a status page that provides real-time updates about the platform’s performance and any ongoing issues.
  • Webflow Workshops: Webflow occasionally hosts workshops and webinars, covering various topics related to website design, development, and best practices.
  • Customer Support Email: Users can reach out to Webflow’s customer support team via email to receive assistance and guidance for their inquiries.
  • Live Chat: Webflow offers a live chat feature that allows users to chat with support representatives in real time to get quick answers to their questions.
  • Video Tutorials: Webflow produces video tutorials that guide users through specific tasks and features, making it easier to learn and implement different aspects of website building.
  • Premium Support Plans: In addition to standard support options, Webflow offers premium support plans that provide priority assistance, faster response times, and dedicated support channels.
Ecwid

Ecwid

  • 24/7 live chat: Ecwid offers 24/7 live chat support for all plans. This is a great way to get help with any problems you’re having with your Ecwid store.
  • Email support: Ecwid also offers email support for all plans. You can send an email to Ecwid support with any questions you have and they will usually get back to you within 24 hours.
  • Phone support: Phone support is available for Business and Unlimited plans. This is a great option if you need to speak to someone on the phone and get help with a more complex issue.
  • Knowledge base: Ecwid has a comprehensive knowledge base that covers all aspects of using Ecwid Website Builder. This is a great resource for finding answers to common questions and troubleshooting problems.
  • Community forum: Ecwid also has a community forum where you can ask questions and get help from other Ecwid users. This is a great place to find help with specific problems or get advice on how to use Ecwid Website Builder.

Check out how Webflow and Ecwid stack up against other website builder tools on the market.