Instapage vs Strikingly Website Builder Comparison For 2023

In the world of website builders, Instapage and Strikingly are two popular options worth exploring. In this article, we’ll compare Instapage vs Strikingly to help you make an informed decision about which platform is best suited for your website building needs. Let’s delve into the key features and benefits of each, and see how they stack up against each other. So, let’s get started!

Overview
Pros & Cons
Website Building Features
Ease of Use
Templates & Designs
Apps & Integrations
Customer Support

Overview

Instapage and Strikingly are two popular website builders that offer easy-to-use tools for creating professional websites. Instapage is known for its powerful landing page capabilities, allowing users to optimize conversions and drive more leads. Strikingly, on the other hand, excels in simplicity and offers sleek, mobile-responsive websites. Both platforms provide drag-and-drop editors, customizable templates, and reliable customer support. When choosing between the two, consider your specific needs, such as whether you require advanced landing page features or prefer a straightforward website solution.

Instapage

Free Plan: No

Free Trial: No (but has refund policy)

Price: From $199 per month

Official website: www.instapage.com

Instapage is best suited for marketers, digital agencies, and businesses of all sizes that aim to optimize their online advertising conversion through creating and testing landing pages.

Learn more about Instapage

Strikingly

Free Plan: Yes

Free Trial: Yes

Price: From $6 per month

Official website: www.strikingly.com

Strikingly is best suited for individuals, entrepreneurs, and small businesses looking for a user-friendly platform to create and manage simple, stylish, and mobile-optimized websites with no coding required.

Learn more about Strikingly

Instapage is an exceptional tool for creating landing pages. User-friendly interface, versatile templates, and robust analytics make it ideal for businesses of all sizes. Their customer service is top-notch, always ready to assist. Highly recommend! – James P

Strikingly offers an intuitive and user-friendly platform for website creation. High-quality templates and excellent customer service make it a top choice. It’s perfect for beginners and pros alike. Highly recommend for seamless, striking website design! – George Q

Instapage offers user-friendly interface with efficient tools. A bit pricey, but quality service. Great for creating engaging landing pages. – Ava

Strikingly offers intuitive design, rich templates, and excellent customer support. A few glitches, but overall a solid website builder. – Amelia

Instapage is intuitive and user-friendly. Absolutely love its customization options. Support team is responsive and helpful. Boosted my conversion rates significantly. Highly recommend for seamless landing page creation. – Alexander

Strikingly exceeded my expectations! User-friendly interface, stunning templates, and excellent customer support. Made website creation a breeze. Highly recommended for stress-free, professional results. Great value for money. – Sophia

Pros & Cons

This section explores the strengths and weaknesses of these two website builders.

Winner is:

Both Instapage and Strikingly are popular website builders, but they have some key differences. Instapage is known for its powerful landing page capabilities, with a wide range of customizable templates and advanced analytics. On the other hand, Strikingly offers simplicity and ease of use, making it perfect for beginners. While Instapage may be more feature-rich, Strikingly wins with its user-friendly interface and affordable pricing plans. Therefore, for individuals and small businesses looking for a straightforward and budget-friendly website builder, Strikingly is the clear winner.

Instapage

Pros:

Easy to use: Instapage Website Builder is very easy to use, even for non-technical users. The drag-and-drop builder makes it easy to create landing pages without any coding knowledge.
Fast loading pages: Instapage uses a proprietary technology called the Thor Render Engine to ensure that your landing pages load quickly, even on slow connections. This is important for improving conversion rates.
A/B testing: Instapage makes it easy to A/B test different elements of your landing pages, such as the headline, body copy, and CTA button. This helps you to identify the changes that will lead to the best results.
Personalization: Instapage allows you to personalize your landing pages for different audiences, such as by location, demographics, or interests. This can help you to improve conversion rates by delivering the right message to the right person.
Integrations: Instapage integrates with a variety of marketing tools, such as Google Analytics, HubSpot, and Salesforce. This makes it easy to track the performance of your landing pages and sync data with your CRM system.

Cons:

Price: Instapage is one of the more expensive landing page builders on the market. The Starter plan starts at $199 per month, and the Pro plan starts at $499 per month.
No free plan: Instapage does not offer a free plan, so you have to pay to use the service.
Limited templates: Instapage has a limited number of templates available, compared to some other landing page builders.
No advanced features: Instapage does not offer some of the more advanced features that are available in other landing page builders, such as heatmaps and multivariate testing.

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Strikingly

Pros:

Ease of Use: Strikingly offers a user-friendly drag-and-drop interface, making it accessible for beginners with little to no coding experience.
Mobile-Responsive Design: All Strikingly templates are designed to be responsive, ensuring your website looks good and functions well on various devices.
Quick Setup: You can have a basic website up and running in a relatively short amount of time due to the streamlined design process.
One-Page Websites: Strikingly is well-suited for creating simple, one-page websites or landing pages for specific purposes.
Template Designs: The platform provides a range of professionally designed templates across different categories, allowing you to find a style that fits your needs.
E-Commerce Integration: Strikingly offers e-commerce functionality, enabling you to set up an online store and sell products.
Domain Registration: You can register a new domain through Strikingly or connect an existing domain to your site.
SSL Security: Strikingly provides SSL certificates to secure data transmission between your website and visitors.
Customer Support: Strikingly offers customer support through various channels, including live chat, email, and a help center.
App Integrations: The platform supports integration with third-party apps and plugins to enhance your website’s functionality.

Cons:

Limited Customization: While the drag-and-drop interface is user-friendly, it might be limiting for users who want more advanced customization options or specific design tweaks.
Template Restrictions: The templates, while visually appealing, can sometimes impose design constraints that may not align with your exact vision.
Scalability: Strikingly might be less suitable for larger or more complex websites with extensive content or intricate structures.
E-Commerce Limitations: While it offers e-commerce, Strikingly’s e-commerce capabilities might be less comprehensive compared to dedicated e-commerce platforms.
SEO Constraints: The level of SEO customization and optimization might be less robust compared to other website builders or content management systems.
Integration Limitations: While there are third-party integrations available, the range might be more limited compared to platforms with extensive app marketplaces.
Membership Features: While Strikingly offers membership features, these might be basic and might not fulfill advanced membership site needs.
Platform Lock-in: Transferring your website from Strikingly to another platform could potentially be challenging due to proprietary design elements.

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Website Building Features

This section compares the overall features of Instapage vs Strikingly.

Winner is:

When comparing Instapage and Strikingly, both website builders offer a user-friendly drag-and-drop interface, making it easy for anyone to create a professional-looking website. Instapage provides a wider range of templates and designs, allowing for more customization options. In terms of value for money, Strikingly offers more affordable pricing plans, making it a great option for individuals or small businesses on a budget. Both platforms offer basic SEO features, but Instapage has more advanced SEO capabilities. When it comes to email marketing, Strikingly has built-in tools, while Instapage integrates with popular email marketing platforms. In terms of security, both platforms offer SSL certificates. Support is available for both, but Instapage provides more comprehensive customer support options. Overall, Instapage is the winner due to its advanced features and greater customization options.

Instapage

Easy to use drag-and-drop builder: Instapage’s builder is easy to use, even for non-technical users. You can drag and drop elements to create your landing pages, and there are plenty of templates and blocks to choose from.
Fast loading pages: Instapage uses a proprietary technology called the Thor Render Engine to ensure that your landing pages load quickly, even on slow connections. This is important for improving conversion rates.
A/B testing: Instapage makes it easy to A/B test different elements of your landing pages, such as the headline, body copy, and CTA button. This helps you to identify the changes that will lead to the best results.
Personalization: Instapage allows you to personalize your landing pages for different audiences, such as by location, demographics, or interests. This can help you to improve conversion rates by delivering the right message to the right person.
Integrations: Instapage integrates with a variety of marketing tools, such as Google Analytics, HubSpot, and Salesforce. This makes it easy to track the performance of your landing pages and sync data with your CRM system.
AI content generation: Instapage’s AI content generator can help you to create high-quality landing page content quickly and easily.
Heatmaps and analytics: Instapage provides heatmaps and analytics to help you understand how visitors are interacting with your landing pages. This information can be used to improve the design and copy of your pages.
Real-time collaboration: Instapage allows you to collaborate with team members in real time on the same landing page. This is great for agencies and teams that need to work together on landing page projects.

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Strikingly

Easy-to-Use Interface: Strikingly offers a user-friendly drag-and-drop interface that makes it simple for users with little to no technical skills to build a website.
Mobile-Responsive Design: All templates provided by Strikingly are designed to be responsive, ensuring that your website looks great and functions well on various devices, including smartphones and tablets.
Customizable Templates: Strikingly provides a range of professionally designed templates that you can customize to suit your brand or personal style.
Domain Registration: You can register a new domain or connect an existing domain to your Strikingly website.
E-Commerce Integration: For those looking to sell products online, Strikingly offers e-commerce functionality, allowing you to set up an online store with product listings, shopping carts, and payment gateways.
Blogging Tools: Strikingly includes blogging capabilities, enabling you to create and manage a blog directly on your website.
Social Media Integration: You can easily integrate your social media profiles and feeds into your Strikingly website.
SEO Optimization: Strikingly provides tools and features to optimize your website for search engines, helping you improve your online visibility.
Analytics and Insights: You can integrate website analytics tools to track visitor data and gain insights into your website’s performance.
Membership and User Registration: Strikingly allows you to create membership-based websites with user registration and login features.
App Integrations: The platform offers integrations with third-party apps and services, allowing you to add extra functionality to your website.

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Ease of Use

This section focuses on ease of use and how beginner-friendly Instapage and Strikingly are.

Winner is:

Both Instapage and Strikingly offer user-friendly drag-and-drop interfaces, making website creation a breeze. However, Instapage edges out Strikingly with its more advanced customization options and flexibility. While Strikingly is great for simple websites, Instapage provides a wider range of design elements and integrations, making it ideal for businesses with more complex needs. Overall, Instapage is the winner for its versatility and robust features, allowing users to create stunning and highly customizable websites with ease.

Instapage

Instapage boasts a user-friendly interface, making navigation seamless even for beginners.
Its intuitive design simplifies the learning curve, enhancing productivity.
The drag-and-drop editor ensures easy webpage creation and modification.
No coding skills required; just select, drag, and drop elements wherever needed.
Customization is a breeze with a vast library of templates to choose from.
Ability to tweak templates for a tailored look, adjusting colors, images, and fonts.
Advanced design features available for more sophisticated customization.
Efficiently preview and test pages before publishing.
Provides seamless integration with other marketing tools.
Instapage enables a smooth and agile landing page creation process.

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Strikingly

Intuitive interface: Strikingly’s clean, user-friendly design makes website building a breeze.
No coding required: Users can easily create professional-looking sites without any technical knowledge.
Drag-and-drop feature: This functionality simplifies the design process, enabling quick rearrangement of elements on a page.
Customizable templates: Strikingly boasts a wide array of customizable themes to fit any brand or purpose.
Seamless editing: Real-time editing allows users to see changes as they happen, enhancing the design experience.
Clear instructions: The platform provides straightforward guidance, making the building process smooth.
Flexibility: Strikingly caters to all, from personal blogs to e-commerce sites, with its diverse tool set.

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Templates & Designs

This section looks at the themes of Strikingly and Instapage in terms of in terms of customization, the number of templates, and templates for websites, and e-commerce sites.

Winner is:

When it comes to templates and designs, both Instapage and Strikingly offer a range of options, but there are some key differences. Instapage provides a vast library of customizable templates, catering to various industries and business needs. On the other hand, Strikingly also offers a decent selection of templates, but it focuses more on simplicity and ease of use. In terms of e-commerce templates, Strikingly has a slight edge with its dedicated e-commerce designs. Overall, Instapage provides more flexibility and customization options, making it the winner in terms of templates and designs.

Instapage

Instapage offers over 500 customizable templates.
Designs include landing pages, sales pages, and event registration forms.
A/B testing features aid design optimization.
Drag-and-drop editor allows easy customization.
Templates cater to various industries like real estate, travel, and tech.
Mobile-responsive designs ensure optimal viewing.
Offers customizable widgets, like forms and CTAs.

Types of Templates:

App download: This template is designed to help you increase app downloads. It features a large, eye-catching image of your app, as well as a clear call to action to download it.
Asset download: This template is designed to help you increase asset downloads, such as white papers, ebooks, or case studies. It features a form where visitors can enter their email address to receive the download.
Business service inquiry: This template is designed to help you generate leads for your business services. It features a form where visitors can enter their contact information and a description of their needs.
Ecourse registration: This template is designed to help you register visitors for your ecourse. It features a form where visitors can enter their contact information and payment details.
Product launch: This template is designed to help you launch new products or services. It features a large, eye-catching image of the product, as well as a clear call to action to learn more or purchase it.
Product overview: This template is designed to provide visitors with an overview of your products or services. It features a variety of content blocks, such as text, images, and videos.
Product sales: This template is designed to help you sell your products or services. It features a variety of content blocks, such as text, images, and videos, as well as a clear call to action to purchase.
Checkout: This template is designed to help you create a checkout page for your ecommerce store. It includes all of the necessary elements, such as a product catalog, a shopping cart, and a payment processor.
Thank you: This template is designed to thank visitors for taking an action, such as submitting a form or making a purchase. It features a message of thanks, as well as a call to action to learn more or return to your website.

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Strikingly

Strikingly offers modern, responsive templates.
Wide array of design options for all sectors.
Customizable layouts for personal touch.
Designs offer seamless navigation experience.
E-commerce ready templates available.
Blogging and portfolio designs offered.
Event and product launch templates.
Social media integration options.
SEO-friendly designs for better visibility.
Unique one-page website designs.

Types of Templates:

Business and Corporate Templates: These templates are suitable for businesses, startups, and corporate websites. They often feature professional designs with sections for showcasing services, portfolios, team members, and client testimonials.
Portfolio and Creative Templates: Designed for artists, designers, photographers, and other creatives, these templates emphasize visual appeal and provide spaces for displaying your work in an organized manner.
Personal and Blogging Templates: Ideal for individuals, bloggers, and writers, these templates focus on content presentation and may include different post formats, featured images, and options for social sharing.
Online Store and E-commerce Templates: Tailored for selling products online, these templates include product listings, shopping carts, checkout processes, and other e-commerce functionalities.
Event and Wedding Templates: Suitable for creating event websites or wedding invitations, these templates often have sections for event details, RSVP forms, photo galleries, and more.
App and Software Templates: Geared towards showcasing apps or software products, these templates may include sections for features, screenshots, testimonials, and download links.
One-Page and Landing Page Templates: These templates are designed to create single-page websites or landing pages with focused content and clear call-to-actions.
Nonprofit and Charity Templates: Ideal for nonprofit organizations, these templates often highlight causes, donation options, volunteer information, and impact stories.
Restaurant and Food Templates: Tailored for restaurants, cafes, or food-related businesses, these templates might feature menus, reservation forms, and high-quality images of dishes.
Travel and Tourism Templates: Suitable for travel agencies, tour operators, or personal travel blogs, these templates often showcase destinations, itineraries, and travel tips.
Education and Course Templates: Designed for educators, schools, or online course creators, these templates may include sections for course descriptions, enrollment forms, and lesson materials.
Health and Wellness Templates: Geared towards health practitioners, wellness coaches, or fitness centers, these templates might highlight services, schedules, and client testimonials.
Real Estate Templates: Tailored for real estate agents or agencies, these templates often include property listings, contact forms, and interactive maps.

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Apps & Integrations

This section explores what apps, plugins, and integrations Instapage and Strikingly come with.

Winner is:

Instapage and Strikingly are both popular website builders that offer a range of apps, plugins, and integrations to enhance the functionality of your website. Instapage provides a wide variety of integrations with popular tools like Mailchimp, Salesforce, and Google Analytics, allowing you to seamlessly connect your website with your preferred marketing and analytics platforms. Strikingly, on the other hand, offers a more limited selection of integrations but focuses on providing a simple and user-friendly experience. Overall, Instapage‘s extensive integration options make it the winner in terms of app, plugin, and integration offerings.

Instapage

AWeber: This plugin allows you to integrate Instapage with AWeber, a popular email marketing platform. This allows you to collect leads from your landing pages and add them to your AWeber list.
Google Analytics: This plugin allows you to integrate Instapage with Google Analytics, a popular analytics platform. This allows you to track the performance of your landing pages and see how visitors are interacting with them.
HubSpot: This plugin allows you to integrate Instapage with HubSpot, a popular CRM platform. This allows you to collect leads from your landing pages and add them to your HubSpot CRM.
Mailchimp: This plugin allows you to integrate Instapage with Mailchimp, a popular email marketing platform. This allows you to collect leads from your landing pages and add them to your Mailchimp list.
Salesforce: This plugin allows you to integrate Instapage with Salesforce, a popular CRM platform. This allows you to collect leads from your landing pages and add them to your Salesforce CRM.
Zapier: This plugin allows you to connect Instapage with over 2,000 other apps and services. This gives you the power to automate your workflows and streamline your marketing efforts.

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Strikingly

Ecwid: An e-commerce platform that enables you to easily add an online store to your Strikingly website, manage products, inventory, and process payments.
Eventbrite: Integrate Eventbrite to promote and manage events directly from your Strikingly site, allowing visitors to purchase tickets or register for events.
SoundCloud: Embed SoundCloud audio tracks or playlists on your website to showcase music, podcasts, or other audio content.
Google Maps: Integrate Google Maps to display your business location, event venues, or other points of interest with interactive maps.
OpenTable: Allow visitors to make restaurant reservations directly through your Strikingly website using the OpenTable integration.
Mailchimp: Integrate Mailchimp to collect email subscribers, send newsletters, and manage your email marketing campaigns.
LiveChat: Add live chat functionality to your website, enabling real-time communication with visitors and potential customers.
YouTube and Vimeo: Embed videos from YouTube or Vimeo to showcase video content directly on your site.
Facebook Pixel: Integrate Facebook Pixel for tracking website visitor behavior and running targeted advertising campaigns on Facebook.
Google Analytics: Integrate Google Analytics to track and analyze website traffic, user behavior, and other valuable insights.
Stripe: Enable online payments and transactions through credit cards with the Stripe integration.
Zapier: Connect Strikingly with other apps and automate workflows using Zapier’s integration capabilities.
Chatra: Add a live chat widget to your website for instant customer support and interaction.
Tawk.to: Incorporate another live chat solution to engage with website visitors in real time.
Disqus: Enable commenting and discussion on your blog posts or content using the Disqus commenting system.
HubSpot: Integrate HubSpot’s marketing and sales tools to manage leads, customer interactions, and inbound marketing efforts.

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Customer Support

This section explores the strengths and weaknesses of the customer support provided by Instapage versus Strikingly.

Winner is:

When it comes to customer support, both Instapage and Strikingly offer reliable assistance. Instapage provides 24/7 live chat and email support, ensuring quick responses to any queries. Strikingly also offers 24/7 live chat and email support, with a helpful knowledge base available for self-help. However, Instapage takes the lead with its phone support option, allowing for direct communication and faster problem-solving. Therefore, Instapage emerges as the overall winner in terms of customer support, providing a more comprehensive and accessible support system for its users.

Instapage

24/7 live chat: Instapage offers 24/7 live chat support for all customers. This means that you can get help from a live support agent at any time of day or night.
Email support: Instapage also offers email support for all customers. This is a great option if you need to send a more detailed question or issue to Instapage support.
Knowledge base: Instapage has a comprehensive knowledge base that covers a wide range of topics related to Instapage Website Builder. This is a great resource for finding answers to common questions and troubleshooting problems.
Tutorials: Instapage also offers a variety of tutorials that can help you learn how to use Instapage Website Builder. These tutorials are a great way to get started with Instapage or learn new features.
Onboarding: Instapage offers a personalized onboarding experience for all new customers. This includes a dedicated onboarding specialist who will help you get started with Instapage and answer any questions you have.
Community forum: Instapage has a community forum where you can ask questions and get help from other Instapage users. This is a great resource for getting help with specific problems or finding inspiration for your landing pages.

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Strikingly

24/7 Support: Strikingly provides around-the-clock customer support to address any issues or questions you may have, ensuring that help is available whenever you need it.

Live Chat: The live chat feature allows you to connect with a support representative in real-time for immediate assistance and guidance.
Email Support: You can contact Strikingly’s support team via email to receive personalized help and answers to your inquiries.
Responsive Support: Strikingly’s support team should be responsive to inquiries, ensuring timely assistance for any issues you encounter.
Ticket System: You might have the option to submit support tickets for specific issues, which allows you to track the progress of your request.
Social Media: Strikingly may provide support and updates through their official social media channels, offering another way to stay informed and connected.

Help Center: Strikingly’s help center includes a comprehensive knowledge base with articles, tutorials, and step-by-step guides to assist users in using the website builder effectively.
Community Forum: Strikingly may offer a community forum where users can interact, ask questions, share tips, and learn from each other’s experiences.
Video Tutorials: Video tutorials and guides may be available to visually walk you through various tasks and features within the website builder.
Webinars and Workshops: Strikingly might organize webinars or workshops to provide in-depth training and insights on using their platform effectively.
In-App Help: The website builder interface may include tooltips, pop-ups, or contextual help to guide you through different features while building your site.
Feedback and Suggestions: Strikingly may encourage users to provide feedback and suggestions, helping them improve their platform based on user needs.

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Check out how Instapage and Strikingly stack up against other website builder tools on the market.

Overview

Instapage

Strikingly

Pros & Cons

Winner is:

Instapage

Pros:

Strikingly

Pros:

Website Building Features

Winner is:

Instapage

Strikingly

Ease of Use

Winner is:

Instapage

Strikingly

Templates & Designs

Winner is:

Instapage

Strikingly

Apps & Integrations

Winner is:

Instapage

Strikingly

Customer Support

Winner is:

Instapage

Strikingly

Categories

Favorites

Tools & Resources