In this comprehensive comparison of Divi vs Instapage, we’ll delve into the key differences and similarities of these two top-tier website builder tools. With an expert’s eye, we’ll dissect each platform’s features, usability, and pricing to help you make an informed choice for your website needs.
Overview
Divi and Instapage are two popular website builders that offer different features and benefits. Divi is a powerful WordPress theme builder that allows for easy customization and flexibility. It offers a drag-and-drop interface, a wide range of templates, and robust design options. On the other hand, Instapage is a landing page builder that focuses on creating high-converting landing pages. It offers advanced customization options, A/B testing, and powerful integrations. Both platforms have their strengths, so it depends on your specific needs and goals when choosing between them.
Divi
Free Plan: No
Free Trial: No (but has refund policy)
Price: From $89 per year
Official website: www.elegantthemes.com
Divi is best suited for non-tech savvy individuals, small-to-medium businesses, freelancers, and agencies looking for a user-friendly, customizable, and visually appealing WordPress theme and builder.
Instapage
Free Plan: No
Free Trial: No (but has refund policy)
Price: From $199 per month
Official website: www.instapage.com
Instapage is best suited for marketers, digital agencies, and businesses of all sizes that aim to optimize their online advertising conversion through creating and testing landing pages.
Divi is an outstanding platform – intuitive and versatile. It’s revolutionized my web design process, offering seamless functionality and beautiful templates. Exceptional customer support too. Highly recommend Divi for both beginners and seasoned developers. – Maria R
Instapage is an exceptional tool for creating landing pages. User-friendly interface, versatile templates, and robust analytics make it ideal for businesses of all sizes. Their customer service is top-notch, always ready to assist. Highly recommend! – James P
Divi’s intuitive interface delivers. User-friendly for beginners, yet robust for developers. Minor learning curve, but overall, a great WordPress theme builder. – Emma
Instapage offers user-friendly interface with efficient tools. A bit pricey, but quality service. Great for creating engaging landing pages. – Ava
Divi has revolutionized website design with its intuitive builder. Excellent customer support, robust features, and sleek designs. A game-changer for both beginners and seasoned developers. Highly recommend. – Charlotte NYC
Instapage is intuitive and user-friendly. Absolutely love its customization options. Support team is responsive and helpful. Boosted my conversion rates significantly. Highly recommend for seamless landing page creation. – Alexander
Pros & Cons
This section explores the strengths and weaknesses of these two website builders.
Winner is:
Divi and Instapage are both popular website building tools, but they have some key differences. Divi offers a wide range of customization options, making it ideal for users with design skills. It also has a large library of pre-designed templates. However, it can be a bit complex for beginners. On the other hand, Instapage is known for its user-friendly interface and powerful landing page features. It specializes in creating high-converting landing pages but lacks the same level of customization as Divi. Overall, Divi is the winner for its robust customization options and flexibility.
Divi
Pros:
- Powerful and versatile: Divi is a very powerful and versatile tool that can be used to create any type of website imaginable. It is a great choice for businesses of all sizes, as well as for personal websites.
- Easy to use: Divi is very easy to use, even for beginners. The visual builder makes it easy to drag and drop elements onto your page to create your desired layout.
- Wide range of features: Divi comes with a wide range of features, including a drag-and-drop visual builder, a library of pre-made layouts, and a powerful theme builder.
- Responsive design: Divi is responsive, which means that it will look great on all devices, including desktops, laptops, tablets, and smartphones.
- SEO friendly: Divi is SEO friendly, which means that it is optimized for search engines. This can help businesses to improve their website’s ranking in search results, which can lead to more traffic and sales.
- Good customer support: Divi offers 24/7 live chat support, email support, a knowledge base, a community forum, and video tutorials. This means that users can get help with their questions and problems at any time.
Cons:
- Can be expensive: Divi is not the cheapest page builder on the market. It offers a yearly subscription plan and a lifetime subscription plan.
- Can be slow: Divi can be slow on some websites, especially those with a lot of content or images.
- Can be complex: Divi can be complex for beginners to learn. There is a lot of functionality to learn, and the visual builder can be overwhelming at first.
- Not as customizable as some other page builders: Divi is not as customizable as some other page builders, such as Elementor. This is because Divi uses a modular system, which means that each element on a page is a separate module. This makes it difficult to make changes to the overall look and feel of the website.
Instapage
Pros:
- Easy to use: Instapage Website Builder is very easy to use, even for non-technical users. The drag-and-drop builder makes it easy to create landing pages without any coding knowledge.
- Fast loading pages: Instapage uses a proprietary technology called the Thor Render Engine to ensure that your landing pages load quickly, even on slow connections. This is important for improving conversion rates.
- A/B testing: Instapage makes it easy to A/B test different elements of your landing pages, such as the headline, body copy, and CTA button. This helps you to identify the changes that will lead to the best results.
- Personalization: Instapage allows you to personalize your landing pages for different audiences, such as by location, demographics, or interests. This can help you to improve conversion rates by delivering the right message to the right person.
- Integrations: Instapage integrates with a variety of marketing tools, such as Google Analytics, HubSpot, and Salesforce. This makes it easy to track the performance of your landing pages and sync data with your CRM system.
Cons:
- Price: Instapage is one of the more expensive landing page builders on the market. The Starter plan starts at $199 per month, and the Pro plan starts at $499 per month.
- No free plan: Instapage does not offer a free plan, so you have to pay to use the service.
- Limited templates: Instapage has a limited number of templates available, compared to some other landing page builders.
- No advanced features: Instapage does not offer some of the more advanced features that are available in other landing page builders, such as heatmaps and multivariate testing.
Website Building Features
This section compares the overall features of Divi vs Instapage.
Winner is:
Divi and Instapage are both popular website building tools that offer a drag and drop interface, making it easy to create professional-looking websites. When it comes to templates and designs, Divi has a larger selection with over 800 pre-designed layouts, while Instapage offers a more limited but highly customizable range. In terms of value for money, both platforms offer competitive pricing plans. In terms of SEO, Divi provides better optimization options, while Instapage focuses more on landing page optimization. Both platforms offer email marketing integrations, but Divi has more options. Both platforms prioritize security and offer reliable support. Overall, the winner between Divi vs Instapage depends on individual needs. Divi is better for versatile website creation, while Instapage excels in creating high-converting landing pages.
Divi
- Visual Builder: Divi’s visual builder allows users to quickly and easily design their website without needing to write any code. The builder is drag-and-drop, so users can simply drag and drop elements onto their page to create their desired layout.
- Pre-Made Layouts: Divi comes with a library of over 2,000 premade layouts that users can use to get started quickly and easily. These layouts are fully customizable, so users can change the colors, fonts, and content to match their specific needs.
- Theme Builder: The Theme Builder allows users to customize the look and feel of their entire website, including the header, footer, blog, and WooCommerce pages. This is a powerful feature that gives users complete control over the design of their website.
- Advanced Customization Options: Divi offers a wide range of advanced customization options that allow users to fine-tune the look and feel of their website. These options include the ability to change the typography, colors, spacing, and more.
- Modular Design: Divi uses a modular design, which means that each element on a page is a separate module. This makes it easy to add, remove, and rearrange elements on a page, and it also makes it easier to customize the look and feel of individual elements.
- Responsive Design: Divi is responsive, which means that it will look great on all devices, including desktops, laptops, tablets, and smartphones. This is important for businesses that want their website to be accessible to all users.
- SEO Friendly: Divi is SEO friendly, which means that it is optimized for search engines. This can help businesses to improve their website’s ranking in search results, which can lead to more traffic and sales.
Instapage
- Easy to use drag-and-drop builder: Instapage’s builder is easy to use, even for non-technical users. You can drag and drop elements to create your landing pages, and there are plenty of templates and blocks to choose from.
- Fast loading pages: Instapage uses a proprietary technology called the Thor Render Engine to ensure that your landing pages load quickly, even on slow connections. This is important for improving conversion rates.
- A/B testing: Instapage makes it easy to A/B test different elements of your landing pages, such as the headline, body copy, and CTA button. This helps you to identify the changes that will lead to the best results.
- Personalization: Instapage allows you to personalize your landing pages for different audiences, such as by location, demographics, or interests. This can help you to improve conversion rates by delivering the right message to the right person.
- Integrations: Instapage integrates with a variety of marketing tools, such as Google Analytics, HubSpot, and Salesforce. This makes it easy to track the performance of your landing pages and sync data with your CRM system.
- AI content generation: Instapage’s AI content generator can help you to create high-quality landing page content quickly and easily.
- Heatmaps and analytics: Instapage provides heatmaps and analytics to help you understand how visitors are interacting with your landing pages. This information can be used to improve the design and copy of your pages.
- Real-time collaboration: Instapage allows you to collaborate with team members in real time on the same landing page. This is great for agencies and teams that need to work together on landing page projects.
Ease of Use
This section focuses on ease of use and how beginner-friendly Divi and Instapage are.
Winner is:
Divi and Instapage both offer drag-and-drop interfaces, making website building a breeze. However, when it comes to ease of use, Divi takes the crown. Its intuitive interface and extensive customization options make it perfect for beginners and experts alike. On the other hand, Instapage can be slightly more complex, with a steeper learning curve. While both platforms offer powerful features, Divi‘s user-friendly experience gives it the edge. So, if you’re looking for a hassle-free website building experience, Divi is the clear winner.
Divi
- Divi offers an intuitive, user-friendly interface, making web design a breeze even for beginners.
- Its real-time visual editing allows you to see changes as you make them, aiding design precision.
- The drag-and-drop feature simplifies website construction; just select an element and place it where you want.
- Divi’s customization capabilities are vast, allowing for unique design tweaks to suit your brand.
- The Divi builder is flexible, facilitating the creation of diverse layouts with ease.
- Divi’s premade layouts can be used as a starting point, reducing design time.
- Its responsive editing features ensure your design looks great on any device.
Instapage
- Instapage boasts a user-friendly interface, making navigation seamless even for beginners.
- Its intuitive design simplifies the learning curve, enhancing productivity.
- The drag-and-drop editor ensures easy webpage creation and modification.
- No coding skills required; just select, drag, and drop elements wherever needed.
- Customization is a breeze with a vast library of templates to choose from.
- Ability to tweak templates for a tailored look, adjusting colors, images, and fonts.
- Advanced design features available for more sophisticated customization.
- Efficiently preview and test pages before publishing.
- Provides seamless integration with other marketing tools.
- Instapage enables a smooth and agile landing page creation process.
Templates & Designs
This section looks at the themes of Instapage and Divi in terms of in terms of customization, the number of templates, and templates for websites, and e-commerce sites.
Winner is:
When it comes to templates and designs, Divi and Instapage both offer a wide range of options. Divi provides a vast library of customizable templates for both websites and e-commerce sites, allowing users to easily personalize them to match their branding. Instapage also offers a good selection of templates, but it is more focused on landing pages rather than full websites or e-commerce stores. Overall, Divi takes the lead in terms of customization and variety, making it the winner in this category for its ability to cater to a wider range of design needs.
Divi
- Divi offers customizable, user-friendly templates.
- Over 800 pre-made designs for various industries.
- 100+ complete website packs for streamlined creation.
- Elements include headers, footers, and content modules.
- Designs can be adapted to any website type.
- Features for customizing fonts, colors, and layouts.
- Divi offers interactive design and responsive editing.
Types of Templates:
- Blog: Divi comes with a number of pre-made blog layouts that users can use to create a beautiful and professional blog. These layouts are fully customizable, so users can change the colors, fonts, and content to match their specific needs.
- Business: Divi has a number of premade business layouts that users can use to create a website for their business. These layouts are perfect for businesses of all sizes, and they can be customized to match the specific needs of the business.
- E-commerce: Divi is a great choice for businesses that want to sell products online. Divi comes with a number of pre-made WooCommerce layouts that users can use to create a beautiful and functional e-commerce store.
- Landing Page: Divi is a great choice for businesses that want to create landing pages. Divi comes with a number of pre-made landing page layouts that users can use to create a high-converting landing page for their business.
- Personal: Divi can also be used to create personal websites. Divi comes with a number of pre-made personal website layouts that users can use to create a beautiful and professional website for themselves.
- Portfolio: Divi has a number of pre-made portfolio layouts that users can use to showcase their work. These layouts are perfect for creative professionals, such as photographers, designers, and artists.
- Creative: Divi has a number of pre-made creative layouts that users can use to create unique and eye-catching websites. These layouts are perfect for businesses that want to stand out from the crowd.
- Non-profit: Divi has a number of pre-made non-profit layouts that users can use to create websites for charities and other organizations. These layouts are designed to be simple and easy to use, while still being effective in communicating the organization’s mission.
Instapage
- Instapage offers over 500 customizable templates.
- Designs include landing pages, sales pages, and event registration forms.
- A/B testing features aid design optimization.
- Drag-and-drop editor allows easy customization.
- Templates cater to various industries like real estate, travel, and tech.
- Mobile-responsive designs ensure optimal viewing.
- Offers customizable widgets, like forms and CTAs.
Types of Templates:
- App download: This template is designed to help you increase app downloads. It features a large, eye-catching image of your app, as well as a clear call to action to download it.
- Asset download: This template is designed to help you increase asset downloads, such as white papers, ebooks, or case studies. It features a form where visitors can enter their email address to receive the download.
- Business service inquiry: This template is designed to help you generate leads for your business services. It features a form where visitors can enter their contact information and a description of their needs.
- Ecourse registration: This template is designed to help you register visitors for your ecourse. It features a form where visitors can enter their contact information and payment details.
- Product launch: This template is designed to help you launch new products or services. It features a large, eye-catching image of the product, as well as a clear call to action to learn more or purchase it.
- Product overview: This template is designed to provide visitors with an overview of your products or services. It features a variety of content blocks, such as text, images, and videos.
- Product sales: This template is designed to help you sell your products or services. It features a variety of content blocks, such as text, images, and videos, as well as a clear call to action to purchase.
- Checkout: This template is designed to help you create a checkout page for your ecommerce store. It includes all of the necessary elements, such as a product catalog, a shopping cart, and a payment processor.
- Thank you: This template is designed to thank visitors for taking an action, such as submitting a form or making a purchase. It features a message of thanks, as well as a call to action to learn more or return to your website.
Apps & Integrations
This section explores what apps, plugins, and integrations Divi and Instapage come with.
Winner is:
Both Divi and Instapage offer a range of apps, plugins, and integrations to enhance website building and optimization. Divi provides a wide variety of third-party integrations, including popular tools like WooCommerce and Mailchimp. It also offers a comprehensive range of built-in modules and templates for easy customization. Instapage, on the other hand, specializes in landing page creation and optimization. It offers a library of pre-designed templates and allows seamless integration with popular marketing tools like Salesforce and Google Analytics. While both platforms have their strengths, Divi‘s versatility and extensive integration options make it the overall winner for individuals and businesses seeking a comprehensive website building solution.
Divi
- Divi Booster: Divi Booster is a plugin that adds a number of additional features to Divi, such as the ability to create custom layouts, add more modules, and customize the look and feel of the theme.
- Divi Switch: Divi Switch is a plugin that allows you to switch between different Divi layouts on the same page. This is a great way to create different experiences for different users or to change the layout of your website depending on the device that is being used.
- Aspen Footer Editor: Aspen Footer Editor is a plugin that allows you to customize the footer of your Divi website. This is a great way to add your own branding or to add social media links to your footer.
- Custom Fullwidth Header Extended Module: Custom Fullwidth Header Extended Module is a plugin that adds a number of additional features to the Divi header module, such as the ability to add a background image or video, add social media links, and more.
- Page Builder Everywhere: Page Builder Everywhere is a plugin that allows you to use the Divi builder on any page in your WordPress site, not just the front page. This is a great way to create custom layouts for your blog posts, pages, and WooCommerce products.
Instapage
- AWeber: This plugin allows you to integrate Instapage with AWeber, a popular email marketing platform. This allows you to collect leads from your landing pages and add them to your AWeber list.
- Google Analytics: This plugin allows you to integrate Instapage with Google Analytics, a popular analytics platform. This allows you to track the performance of your landing pages and see how visitors are interacting with them.
- HubSpot: This plugin allows you to integrate Instapage with HubSpot, a popular CRM platform. This allows you to collect leads from your landing pages and add them to your HubSpot CRM.
- Mailchimp: This plugin allows you to integrate Instapage with Mailchimp, a popular email marketing platform. This allows you to collect leads from your landing pages and add them to your Mailchimp list.
- Salesforce: This plugin allows you to integrate Instapage with Salesforce, a popular CRM platform. This allows you to collect leads from your landing pages and add them to your Salesforce CRM.
- Zapier: This plugin allows you to connect Instapage with over 2,000 other apps and services. This gives you the power to automate your workflows and streamline your marketing efforts.
Customer Support
This section explores the strengths and weaknesses of the customer support provided by Divi versus Instapage.
Winner is:
When it comes to customer support, both Divi and Instapage offer excellent assistance. Divi provides 24/7 customer support through their ticketing system, live chat, and online community forum. They also have an extensive knowledge base with tutorials and resources. On the other hand, Instapage offers 24/7 customer support via live chat and email. They also have a comprehensive help center with guides and video tutorials. Overall, while both platforms have strong customer support, Divi edges out as the winner due to its more diverse support channels and active community forum.
Divi
- 24/7 Live Chat: The Divi live chat support team is available 24 hours a day, 7 days a week. This means that users can get help with their questions and problems at any time, no matter where they are in the world. The live chat team is very knowledgeable and helpful, and they are always willing to go the extra mile to help users resolve their issues.
- Email Support: Email Support: The Divi email support team is also very responsive. Users can expect to receive a reply to their email within 24 hours. The email support team is also very knowledgeable and helpful, and they are always willing to go the extra mile to help users resolve their issues.
- Knowledge Base: The Divi knowledge base is a comprehensive resource that covers a wide range of topics related to Divi Website Builder. The knowledge base is well-organized and easy to use, and it includes articles, videos, and tutorials on a variety of topics. The knowledge base is a great resource for users who want to learn more about Divi or who need help with a specific problem.
- Community Forum: Divi has a vibrant community forum where users can ask questions, share tips, and collaborate with other Divi users. This is a great resource for users who want to get help from other Divi users.
- Video Tutorials: Divi offers a number of video tutorials that cover a wide range of topics related to Divi Website Builder. These tutorials are a great way for users to learn how to use Divi and to troubleshoot problems.
Instapage
- 24/7 live chat: Instapage offers 24/7 live chat support for all customers. This means that you can get help from a live support agent at any time of day or night.
- Email support: Instapage also offers email support for all customers. This is a great option if you need to send a more detailed question or issue to Instapage support.
- Knowledge base: Instapage has a comprehensive knowledge base that covers a wide range of topics related to Instapage Website Builder. This is a great resource for finding answers to common questions and troubleshooting problems.
- Tutorials: Instapage also offers a variety of tutorials that can help you learn how to use Instapage Website Builder. These tutorials are a great way to get started with Instapage or learn new features.
- Onboarding: Instapage offers a personalized onboarding experience for all new customers. This includes a dedicated onboarding specialist who will help you get started with Instapage and answer any questions you have.
- Community forum: Instapage has a community forum where you can ask questions and get help from other Instapage users. This is a great resource for getting help with specific problems or finding inspiration for your landing pages.
Check out how Divi and Instapage stack up against other website builder tools on the market.
- Landingi vs Instapage
- Divi vs Tilda
- GoDaddy vs Divi
- Hostinger vs Instapage
- Duda vs Instapage
- Divi vs Landingi
- HostGator vs Instapage
- Divi vs Weebly
- Wix vs Instapage
- Divi vs Yola
- Instapage vs Sellfy
- Divi vs Jimdo
- Divi vs IONOS
- Simvoly vs Instapage
- Instapage vs Google Sites
- SiteGround vs Instapage
- Divi vs Unbounce
- Bluehost vs Instapage
- Instapage vs Tilda
- Divi vs Instapage
- Instapage vs Jimdo
- Squarespace vs Instapage
- Divi vs Leadpages
- Instapage vs Webnode
- Pixpa vs Instapage
- Divi vs Hostinger
- WooCommerce vs Instapage
- Unbounce vs Instapage
- Divi vs Google Sites
- Instapage vs PageCloud
- Divi vs ClickFunnels
- Divi vs Sellfy
- Divi vs Site123
- Divi vs Ecwid
- Shopify vs Instapage
- Divi vs SiteGround
- Instapage vs Yola
- Divi vs One.com
- Divi vs PageCloud
- Weebly vs Instapage
- Divi vs Duda
- Squarespace vs Divi
- Instapage vs Web.com
- Square Online vs Instapage
- Elementor vs Instapage
- IONOS vs Instapage
- Divi vs HostGator
- Divi vs Web.com
- Wix vs Divi
- Divi vs Simvoly
- Divi vs Pixpa
- Instapage vs One.com
- Divi vs Bluehost
- Divi vs Strikingly
- Site123 vs Instapage
- Divi vs WordPress
- Divi vs Webnode
- Webflow vs Divi
- Instapage vs Strikingly
- Instapage vs Ecwid
- WordPress vs Instapage
- Webflow vs Instapage
- Divi vs Square Online
- Leadpages vs Instapage
- Shopify vs Divi
- GoDaddy vs Instapage
- ClickFunnels vs Instapage
- Divi vs WooCommerce