Despite what some people think, Twitter continues to maintain its status as a popular social media platform. Here is a comprehensive collection of the latest Twitter statistics for 2022. It’s been said that Twitter has reached its expiration date and that it’s dying even – but there’s still life in this old bird.
Why am I so sure? Well, because stats like 211 million monetizable daily active users (mDAUs), 500 million tweets posted every single day, and 23% of the internet population on Twitter say otherwise.
In an effort to keep you up-to-date with the latest Twitter statistics, I gave the facts and figures the once-over to make sure they have been updated to reflect activity in 2022.
General Twitter Statistics & Facts
This is a collection of general Twitter statistics and facts for 2022.
Key takeaways:
- There are a total of 1.3 billion Twitter accounts.
- In the third quarter of 2021, Twitter had 211 million monetizable daily active users (mDAUs).
- 500 million tweets are posted every day.
How many Twitter accounts are there? There is a total of 1.3 billion Twitter accounts, but only 330 million are active users.
As of October 2021, there were 77.75 million Twitter users in the US. Other leading countries based on the number of Twitter users included Japan (58.2 million users), India (24.45 million users), Brazil (19.05 million users), and the UK (19.05 million users).
In the third quarter of 2021, Twitter’s number of monetizable daily active users (mDAUs) reached 211 million. The social networking and microblogging site had 187 million mDAUs in the third quarter of 2020, which is an increase of 12.8%.
Twitter’s revenue in Q3 2021 amounted to $1.28 billion, up 37% year-over-year.
500 million tweets are published each day. 350,000 tweets are posted every minute.
Every year, around 200 billion tweets are posted.
In the first quarter of 2019, Twitter had 330 million monthly active users (MAUs). Twitter no longer reports on MAUs. The company replaced this user reporting metric with monetizable daily active users (mDAUs) as of the first quarter of 2019.
The most popular tweet of all time was posted by @BarackObama. His “No one is born hating another person because of the color of his skin…” tweet from 2017 has received 4.3 million likes so far.
3 years, 2 months, and 1 day passed between the first and the billionth tweet.
More than one in five (21.54%) tweets include an Emoji
Twitter User Statistics & Facts
This is a collection of Twitter user and usage statistics and facts for 2022
Key takeaways:
- In November 2021, former US president Barack Obama had the most followers on Twitter (130.1 million followers).
- In 2021, the average US adult spent 6 minutes on Twitter per day.
The average Twitter user has 707 followers.
391 million Twitter accounts have no followers at all.
For US adults, the average daily time spent on Twitter in 2021 is 6 minutes.
Twitter estimates that 48 million of its accounts are actually bots.
In 2021, the tweet with the most likes was Joe Biden’s “It’s a new day in America” tweet with over 4 million likes to date.
In December 2021, the top 5 most popular Twitter accounts based on the number of followers were: @BarackObama (130.1 million followers), @justinbieber (114 million followers), @katyperry (108.7 million followers), @rihanna (103.3 million followers), and @Cristiano (95.3 million followers).
83% of the world’s leaders are on Twitter.
Journalists make up 24.6% of verified Twitter accounts.
On January 8, 2021, Twitter announced that they’ve permanently suspended the @realDonaldTrump account. A 2018 survey showed that 61% of respondents thought that the way Donal Trump used Twitter was inappropriate.
80% of active Twitter users access the site via mobile.
People watch 2 billion videos on Twitter every day.
70.4% of Twitter users are male compared to just 29.6% female.
Twitter Demographic Statistics & Facts
This is a collection of Twitter demographic statistics and facts for 2022
Key takeaways:
- In October 2021, 70.4% of all users on Twitter were men, while 29.6% were women.
- 12% of Americans say they get their news from Twitter.
- As of April 2021, Twitter’s biggest demographic group consisted of users aged between 25 and 34. They made up 38.5% of Twitter’s global user base.
- In February 2021, 42% of Americans aged between 18 and 29 used Twitter.
In October 2021, 70.4% of all users on Twitter were men, while 29.6% were women.
23% of American adults use this social media network.
In February 2021, 42% of Americans aged between 18 and 29 used Twitter, which makes them the social media platform’s biggest audience in the US. This age group was followed by US adults aged between 30 and 49 (27%).
Twitter says that 80% of its users are “affluent millennials.”
12% of Americans say they get their news from Twitter.
33% of Americans with a college degree use Twitter, compared to 26% of those with some college education and 14% of those with a high school diploma or less. Among those who use Twitter to get their news, 45% have a college degree.
34% of Americans who earn $75,000 or more use Twitter, compared to 22% of those who earn between $50,000 and $74,999, 29% of those who earn between $30,000 and $49,999, and 12% of those who earn less than $30,000 per year.
As of January 2021, 61.6% of all American Twitter users were men. Female users accounted for the remaining 38.4%.
27% of American city-dwellers use Twitter, compared to 23% of suburbanites and 18% of rural Americans.
58% of surveyed Twitter users had installed an app in the last month.
80% of Twitter users access the network on a mobile device, and 93% of Twitter video views happen on mobile devices.
In the US, 52% of Twitter users access the platform every day, 84% access the network weekly, and 96% use the platform monthly.
79% of Twitter accounts are held outside of the United States.
Twitter’s technology can handle 18 quintillion followers.
The CIA reads up to 5 million tweets a day.
Twitter Marketing Statistics & Facts
This is a collection of Twitter marketing and business statistics and facts
Key takeaways:
- 54% of all B2B businesses use Twitter as a digital marketing tool.
- On average, there are 164 million ads shown on Twitter every day.
- 66% of businesses with 100+ employees have a Twitter account.
65.8% of US companies with 100+ employees use Twitter for marketing.
According to eMarketer, nearly 66% of businesses that have 100 or more employees have a Twitter account.
77% of Twitter users feel more positive about a brand when their tweet has been replied to.
In April 2021, it was announced that the 😭 loudly crying face has dethroned the 😂 face with tears of joy as the most used emoji on Twitter.
Twitter serves more than 2 billion search queries daily, according to recent developer job postings.
On November 7, 2013, Twitter priced their IPO (initial public offering) at $26 per share which then valued the company at $14.2 billion.
54% of all B2B businesses use Twitter as a digital marketing tool.
40% of Twitter users reported purchasing something after seeing it on Twitter.
On average, there are 164 million ads shown on Twitter every day.