Wopanga tsamba lofikira ndi chimodzi mwa zida zofunika kwambiri pabokosi lazida zilizonse zamalonda a intaneti. Zimakupatsani mwayi wopanga masamba ofikira amalingaliro atsopano ndi makampeni mkati mwa mphindi. Zimakupatsaninso mwayi kuti muwongolere kuchuluka kwa kutembenuka kwa tsamba lofikira ndikuyesa kugawanika.
Ngati mukufuna kuwonetsetsa kuti makampeni anu onse amtsogolo akuyendetsedwera kunyumba, ndiye womanga tsamba lofikira ndikofunikira.
Zitengera Zapadera:
Wopanga masamba otsetsereka ndi chida kapena pulogalamu yomwe imakulolani kuti mupange masamba otsetsereka bwino kwambiri okhala ndi zolemba zochepa kapena luso lopanga masamba.
Ubwino waukulu wogwiritsa ntchito womanga tsamba lofikira ndikutha kupanga ndikuyesa mitundu yosiyanasiyana yamasamba ofikira pamakampeni osiyanasiyana otsatsa ndi ma funnels, kuwonetsetsa kutembenuka kwapamwamba kwambiri.
Posankha womanga tsamba lofikira, ganizirani zinthu monga kusavuta kugwiritsa ntchito, ma tempulo opangidwa kale, zosankha zomwe mwasintha, mtengo wake, komanso ngati zikugwirizana ndi mapulogalamu ena kapena zida zomwe mukugwiritsa ntchito kale pabizinesi yanu.
M'ndandanda wazopezekamo
Tsamba Lokulitsa ndi chiyani?
Masamba otsikira ndi masamba patsamba lanu omwe amapangidwira kampeni yotsatsa. Mosiyana ndi tsamba lina lililonse patsamba lanu, tsamba lofikira limapangidwa ndi cholinga chimodzi chotembenuka.
Cholinga chake chingakhale kupangitsa anthu kuti alembetse pamndandanda wanu wa imelo kapena kuti anthu agule.
Kukhazikika kwa tsamba lofikira ndizomwe zimapangitsa kuti ikhale chisankho chabwino kwambiri pakutsatsa / kutsatsa. Kutumiza kuchuluka kwa malonda anu pa Facebook Ad patsamba lanu kuli ngati kutaya ndalama zanu kuchimbudzi.
Tsamba lofikira lomwe lapangidwira cholinga chimodzi chosinthira limakhala lokwera kwambiri kuposa tsamba lanu loyamba kapena tsamba lina lililonse.
Masamba otsetsereka amakupatsani mwayi wolozera anthu osiyanasiyana pakutsatsa kwanu ndi mapangidwe osiyanasiyana amasamba ndi zomwe zili. Kope lanu likamakhala lachindunji kwambiri pa chiwerengero cha anthu, m'pamenenso kutembenuka kwanu kudzakhala kwakukulu.
Pamenepo, malinga ndi Hubspot, makampani omwe ali ndi masamba 30 kapena kupitilira apo amatulutsa zotsogola kuwirikiza ka 7 kuposa zomwe zimangogwiritsa ntchito 10.
Kodi pali kusiyana kotani pakati pa tsamba lofikira ndi lofikira?
izi graphic kuchokera ku Unbounce ikuwonetsa kusiyana pakati pa tsamba lanu loyamba ndi tsamba lofikira:
Monga mukuwonera, tsamba lofikira likuwonetsa zinthu zingapo ndipo lili ndi maulalo osiyanasiyana. Ulalo uliwonse patsamba lofikira uli ndi cholinga chosiyana ndipo ukhoza kusokoneza mlendo.
Kumbali ina, maulalo onse patsamba lofikira amatha kukhala ndi zolemba zosiyanasiyana koma onse ali ndi cholinga chofanana. Kusiyanitsa kwina ndikuti tsamba lofikira limangolankhula za chinthu chimodzi.
Kodi womanga tsamba lofikira ndi chiyani?
Wopanga masamba otsetsereka ndi chida cha mapulogalamu chomwe chimalola ogwiritsa ntchito kupanga masamba okhazikika amasamba awo popanda kufunikira kolemba kapena luso laukadaulo.
Opanga masamba otsetsereka amakhala ndi chojambula chokoka ndikugwetsa chomwe chimathandiza ogwiritsa ntchito kuyika zinthu zosiyanasiyana patsamba ndikuzikonza mwanjira iliyonse yomwe angafune.
Omanga ena amabweranso ndi ma tempuleti opangidwa kale omwe ogwiritsa ntchito amatha kusintha kuti agwirizane ndi zosowa zawo.
Ndi womanga masamba otsetsereka, mutha kupanga masamba otsetsereka omwe amagwirizana ndi zolinga zabizinesi yanu, kaya ndi kujambula zitsogozo, kulimbikitsa malonda, kapena kuyendetsa zosintha.
Ena omanga masamba otchuka akuphatikiza Landing, Unbounce, ndi Leadpages, iliyonse ili ndi mawonekedwe ake apadera komanso kuthekera kwake.
Kaya ndinu odziwa zamalonda kapena novice, omanga masamba ofikira atha kukuthandizani kuti mupange masamba owoneka ngati akatswiri omwe angakulitse kupezeka kwanu pa intaneti ndikukulitsa kutsatsa kwanu.
Kupanga tsamba lofikira kumakhala kovuta. Muyenera kukhala odziwa kulemba ma code ndi mawebusayiti. Ngakhale mutalemba ntchito wopanga intaneti kuti akupangireni imodzi, muyenera kuwonetsetsa kuti yakonzedwa kuti musinthe.
Kupanga tsamba lofikira limodzi lomwe limakhala ndi kutembenuka kwakukulu kumatha kukuwonongerani masauzande a madola.
Apa ndipamene omanga masamba ofikira amabwera. Amakulolani kuti mupange tsamba lofikira ndi a mawonekedwe osavuta kukokera-ndi-kugwetsa. Gawo labwino kwambiri ndilakuti amabwera ndi ma template ambiri omwe amapangidwa ndi akatswiri komanso okometsedwa kuti atembenuke.
Omanga masamba amadula theka la nthawi yomwe imafunika kuti amange tsamba lofikira. Amakupatsaninso zida monga kuyesa kugawanika kuti muwongolere masamba anu ofikira ndikuwonjezera kutembenuka kwawo.
Kuyesa kwagawikana (kuyesa kwa A/B) amakulolani kuyesa kusiyanasiyana kwatsamba lofikira lomwelo kuti muwongolere kuchuluka kwake kwa kutembenuka. Ndipo ambiri omanga masamba ofikira amabwera ndi zomangidwira.
Chinthu china chachikulu chomwe omanga masamba ambiri ofikira amapereka ndi kusindikiza pompopompo. Ambiri omanga otere amakulolani kufalitsa masamba anu ofikira ndikungodina kamodzi.
Izi zikutanthauza kuti mutha kupanga ndi kufalitsa masamba anu ofikira m'mphindi zochepa. Izi zimakupatsani mwayi kuyesa mitundu ingapo ndikupeza yomwe imatembenuza yabwino kwambiri.
Kodi wopanga tsamba lofikira amagwira ntchito bwanji?
Wopanga tsamba lofikira nthawi zambiri amapereka mawonekedwe osavuta kukokera/kugwetsa ndipo amakulolani kusintha chilichonse patsamba lanu lofikira momwe mukuwonera. Kwenikweni, chilichonse chomwe mungawone patsamba lanu lofikira mukamakonza ndizomwe mudzaziwona mutazisindikiza.
Izi zimakupatsani mwayi wopanga masamba anu ofikira nokha popanda kudziwa za kapangidwe kake kapena kukopera komwe kumapangidwira.
Umu ndi momwe mawonekedwe akokokera ndi dontho amawonekera:
Chithunzithunzi ichi ndi chida chotchedwa Divi. Ndi pulogalamu yowonjezera kwa WordPress CMS.
Zimakulolani kuti musinthe masamba anu kukhala ndikuwona momwe zotsatira zake zidzakhalire mukadina batani losindikiza. Tsamba lakumanzere limandilola kusintha chilichonse chomwe ndisankha patsamba.
Zimandilola kuwonjezera zinthu zatsopano podina batani la Plus pansi pa chinthu china chilichonse:
Divi ndiwopanga tsamba lofikira lomwe cholinga chake ndichosavuta kugwiritsa ntchito. Omanga ena amapereka mawonekedwe okoka ndikugwetsa pomwe mumakoka zinthu kuchokera pamndandanda kupita patsamba lanu.
Nazi zomwe tsamba lina lofikira ndi womanga webusayiti Webflow mawonekedwe amawoneka ngati:
Mosiyana ndi Divi, ogwiritsa ntchito a Webflow ndi ogulitsa ndi opanga omwe amakhala omasuka kwambiri ndi zida zopangira monga Photoshop.
Webflow imapereka ufulu wochulukirapo komanso imakhala ndi njira yophunzirira ngati simunagwiritsepo ntchito chida choterocho.
Komanso mosiyana ndi Divi, Webflow imakulolani kukoka ndikugwetsa zinthu patsamba mwachindunji kuchokera pamzere wawo wam'mbali:
Ngakhale womanga tsamba lofikira amakupatsirani ufulu wathunthu wosinthira tsamba lanu lofikira momwe mungafune, sizimakupangitsani kuti muyambe ndi tsamba lopanda kanthu pokhapokha ngati mukufuna.
Omanga masamba ofika amabwera ndi ma templates ambiri, chomwe ndi chimodzi mwazifukwa zazikulu zomwe otsatsa amawakonda.
Komanso, amabwera ndi ma tempulo okonzekeratu amitundu yonse yamakampeni omwe mungayendetse.
Nazi zomwe Unbounce wa laibulale ya template ikuwoneka ngati:
Monga mukuwonera, amapereka ma tempuleti ambiri amitundu yonse yamakampeni wamba.
Pali mitundu iwiri ya omanga masamba otsetsereka omwe ali oyenera zosowa ziwiri zosiyana:
WordPress Mapulagini
WordPress mapulagini ndi tiziduswa tating'ono ta mapulogalamu omwe amakulolani kuti muwonjezere magwiridwe antchito anu WordPress webusayiti. Pali omanga masamba ofikira omwe amapezeka ngati WordPress mapulagini.
Eni mabizinesi ambiri ndi ogulitsa amakonda zida izi chifukwa ndizosavuta kugwiritsa ntchito ndipo zimalumikizidwa mwachindunji ndi zanu WordPress webusaiti.
Ubwino wogwiritsa ntchito zidazi ndikuti mutha kufalitsa masamba ofikira patsamba lanu monga tsamba lina lililonse. Zida za SaaS nthawi zambiri zimangosindikiza masamba ofikira ku subdomain patsamba lanu kapena pa subdomain pa dzina lawo.
WordPress omanga tsamba lofikira perekani zambiri monga zida za SaaS koma sizingapereke ufulu wochuluka kapena zinthu zambiri zapamwamba.
Izi ndizoyenera kwa oyamba kumene ndi ogulitsa omwe akufuna kutulutsa kampeni mwachangu momwe angathere.
Top WordPress Mapulagini Omanga Tsamba:
Zida za SaaS
Zida zomanga masamba izi ndi zaulere ndipo zimakulolani kusankha chilichonse chokhudza masamba anu ofikira.
Palibe malire enieni. Zida izi ndizotsogola kwambiri kotero kuti zimalola opanga kupanga masamba awo ofikira mwachindunji ndikukwaniritsa mtundu womwewo monga chida monga Photoshop.
Koma izi sizikutanthauza kuti iwo sali oyenera eni mabizinesi kapena aliyense amene angoyamba kumene. Ngakhale mapindikidwe ophunzirira atha kukhala otsetsereka pang'ono ngati mulibe chidziwitso ndi zida zamapangidwe, kuphunzira zida izi kumakupatsani ufulu wathunthu wa momwe masamba anu ofikira amawonekera, amamverera, komanso momwe amachitira.
Zida izi sizongopita patsogolo komanso ndizokwera mtengo kwambiri chifukwa zimatsata makasitomala abizinesi.
Omanga Tsamba Lapamwamba la SaaS:
Chifukwa chiyani ndikufunika womanga tsamba lofikira?
Chimodzi mwazinthu zofunika kwambiri pakupanga masamba otsetsereka ndikuwongolera kuti akhale osinthika kwambiri.
Kuyesa kwa A/B ndi chida champhamvu chomwe chimakupatsani mwayi woyesa mitundu yosiyanasiyana yamasamba omwe mumatsikira kuti muwone yomwe ikuchita bwino posintha obwera patsamba kukhala makasitomala.
Popanga zosintha zingapo patsamba lanu lofikira ndikugwiritsa ntchito kuyesa kwa A/B kuti mufananize, mutha kuzindikira zomwe patsamba lanu lofikira zomwe zimakhudza kwambiri kutembenuka mtima.
Izi zitha kuphatikiza chilichonse kuyambira pamitu yankhani yanu mpaka kuyika mabatani anu oyitanitsa kuchitapo kanthu.
Mwa kuyesa mosalekeza ndi kuyeretsa masamba anu otsetsereka potengera zidziwitso zoyendetsedwa ndi data, mutha kukwanitsa kutembenuka mtima kwambiri ndikupeza bwino pakutsatsa kwanu.
Wopanga tsamba lofikira amakupulumutsirani nthawi ndi ndalama. Pandalama zochepera pamwezi, mumapeza chida chomwe chingatulutse masamba otsetsereka omwe angachititse manyazi madipatimenti otsatsa amakampani amabizinesi.
Zida izi zimabwera ndi ma tempulo ambiri opangidwa kale omwe amakonzedwa kuti asinthe. Amakulolani kuti muyese malingaliro anu otsatsa nthawi yomweyo ndikufalitsa makampeni atsopano pasanathe theka la nthawi yomwe nthawi zambiri zimatengera.
Amasunga Ndalama
Wopanga tsamba lofikira akhoza kukupulumutsirani masauzande a madola pakapita nthawi. Wopanga tsamba lofikira alowa m'malo mwa gulu lonse la opanga masamba ndi okonza masamba. Zimakupatsani mwayi wopanga masamba otsetsereka nokha omwe angakuwonongereni ndalama zoposa $10,000 ngati mutalemba ganyu gulu la opanga ndi opanga.
Ambiri omanga masamba otsetsereka samangopereka mawonekedwe okoka ndikugwetsa, amabweranso ndi zida zambiri zokuthandizani kukulitsa kutembenuka kwanu. Zida zomwe zimakupatsani mwayi wogawaniza masamba omwe mumatsikira ndikupanga ma popups otsogola, ndi zina zambiri.
Gawo labwino kwambiri pakugwiritsa ntchito omanga tsamba lofikira ndikuti limabwera ndi ma tempulo ambiri oyesedwa ndi nkhondo omwe amatsimikiziridwa kuti atembenuka. Palibe chifukwa choyesa zojambula zingapo kuti mupeze zomwe zimagwira ntchito. Ingosankhani tsamba lofikira, lembani tsatanetsatane, ndipo ndi momwemo!
Zimasunga Nthawi
Wopanga tsamba lofikira amakulolani kuti mupange ndikusindikiza tsamba lanu lofikira nthawi yomweyo. Palibe chifukwa chodikirira a freelancer kuti ndibwerere kwa inu. Palibe chifukwa cholemba ganyu wina kuti ayike kachidindo katsopano patsamba lanu. Palibe chifukwa chobwerera mmbuyo ndi mtsogolo ndi a freelancer kusintha china chake patsamba lanu lofikira.
Kumene womanga masamba ofikira amawala ndikutha kukulolani kuyesa malingaliro osiyanasiyana posakhalitsa. Kuyesa mwadala ndi momwe mabizinesi amayambira pa 6 kufika pa 7. Mutha kupanga kusiyanasiyana kwamasamba anu ofikira momwe mukufunira mumphindi zochepa.
Ambiri omanga masamba otsetsereka amabwera ndi ntchito zoyeserera za A/B. Chifukwa chake, mutha kupanga masamba khumi ndi awiri osiyana ndipo chida chanu chomanga chimangoyesa onse, ndikugwiritsa ntchito yomwe imachita bwino kwambiri.
Zopangira Mafunnel Templates
Omanga masamba otsetsereka amabwera ndi ma templates opangidwa kale amasamba otsikira. Koma si zokhazo. Amabweranso ndi ma template okonzedweratu azinthu zonse zotsatsa.
Izi zikutanthauza kuti, nthawi zonse mukaganiza zoyambitsa kampeni yatsopano, simuyenera kuthera milungu ingapo mukubwera ndi malingaliro opangira fayilo. Mutha kungogwiritsa ntchito template yokonzekeratu ndikukankhira kampeni yanu mkati mwa tsiku limodzi kapena awiri.
Omanga masamba ambiri otsetsereka amapereka ma tempuleti amitundu yonse ya ma fanizi kuphatikiza ma webinar funnels, ma funnel obiriwira obiriwira, ndi ma funnel a 7-day.
DinaniFunnels ndiye chida chomangira chopangira malonda - koma ngati mwawerenga zanga Ndemanga ya ClickFunnels ndiye ukudziwa kuti sizotsika mtengo. Chonde dziwani kuti ndi chiyani Njira zina zabwino za ClickFunnels ali.
Mitundu 5 ya Masamba Ofikira
Ubwino umodzi wogwiritsa ntchito womanga tsamba lofikira ndikutha kupanga ndikusindikiza masamba ofikira mosavuta.
Ndi womanga masamba otsetsereka, mutha kupanga mwachangu komanso mosavuta masamba otsetsereka omwe amagwirizana ndi zosowa zanu zabizinesi, popanda kufunikira kolemba kapena luso laukadaulo.
Opanga masamba ambiri otsetsereka amapereka mitundu ingapo yamasamba ofikira omwe mungasankhire, zomwe zimapangitsa kukhala kosavuta kupanga tsamba lofikira lowoneka mwaukadaulo lomwe limagwirizana ndi mtundu wanu komanso zolinga zamalonda.
Mukangopanga tsamba lanu lofikira, mutha kulisindikiza mwachindunji kuchokera kwa omanga tsamba lofikira kupita patsamba lanu kapena domeni yomwe mwamakonda.
Ndi laibulale ya template ndi zida zosavuta kugwiritsa ntchito popanga ndi kusindikiza masamba otsetsereka, womanga tsamba lofikira akhoza kukupulumutsirani nthawi ndi khama pomwe akukuthandizani kukwaniritsa zolinga zanu zamalonda.
Mitundu yosiyanasiyana yamasamba otsetsereka ndi yoyenera pamitundu yosiyanasiyana yamagalimoto. Ngati mukufuna kutembenuka kwapamwamba kwambiri, muyenera kupanga masamba otsetsereka omwe amayang'ana magawo ena amsika wanu.
Nayi mitundu 5 yodziwika bwino yamasamba otsikira:
Masamba Ofikira Otsogolera
Cholinga cha tsamba lofikira ndikupeza zidziwitso kuchokera kwa mlendo zomwe zingakulolezeni kuti mulumikizane nawonso. Tsamba losavuta lojambula lotsogola limangofunsa dzina ndi imelo. Koma mutha kupita mpaka kuwafunsa zambiri zomwe zingakuthandizeni kuwathandiza bwino pakufunsa kwawo.
Mabizinesi ambiri apaintaneti amapereka mwaulere pobweza zambiri za mlendo patsamba lawo lojambula. Freebie iyi ikhoza kukhala eBook yaulere, kanema, kuyesa kwaulere, kapena mtundu waulere wazogulitsa zawo.
Nachi chitsanzo cha tsamba lofikira lomwe Hubspot amagwiritsa ntchito:
Hubspot imapereka ma eBook ambiri aulere pazamalonda pabulogu yake. Chomwe chimachitikira ndikuti muyenera kulembetsa mndandanda wawo wa imelo ndikuwapatsanso zidziwitso zina.
Mukadina batani la Tsitsani Tsopano, muwona mphukira iyi yomwe imakufunsani zambiri za kampani yanu ndi inu nokha musanakupatseni mwayi wotsitsa:
Tsamba lojambula lotsogola siliyenera kupereka zaulere pobwezera. Itha kukhala tsamba lofunsira lomwe limangofunsa mlendoyo kuti adziwe zambiri kuti mulumikizane nawo pambuyo pake.
Ndiroleni ndikuwonetseni chitsanzo…
Ngati mukufuna "plumber Chicago" pa Google, muwona zotsatsa zingapo pamwamba:
Ndipo ngati mudina zotsatsa zilizonse, muwona tsamba lofikira lomwe limakupatsani zambiri zantchitoyi ndikufunsani zambiri zanu:
Mukadina batani la Book Your Appointment Today, mudzafunsidwa kuti mumve zambiri:
Masamba Ofikira Kwa Google malonda
Masamba Ofikira kwa Google Zotsatsa ndizosiyana ndi masamba ena ambiri otsikira ndipo muyenera kutsatira malangizo omwe aperekedwa Google. Chitsogozo chofunikira mwachitsanzo ndikuti mauthenga (kuphatikiza mutu) watsamba lanu lofikira akuyenera kufananiza ndi mauthenga a Ad yanu.
Magalimoto akuchokera Google Zotsatsa zili ndi cholinga chakusaka. Mwachitsanzo, munthu kufufuza Google chifukwa cha "nsapato za basketball zotsika mtengo" mwina zikuyang'ana kugula nsapato za basketball zotsika mtengo. Choncho, Google adzawawonetsa mndandanda wazinthu zochokera kumasamba a eCommerce monga eBay ndi Amazon.
Tsamba lanu lofikira la Google amafunika kukwaniritsa cholinga cha mlendo. Nachi chitsanzo cha zomwe mumawona mukasaka "Chicago Dentist":
Ngati wina akufunafuna dotolo wamano, mwina ali ndi vuto ladzidzidzi ndipo ndizomwe malonda achiwiri pazithunzi amalankhula. Mukatsegula tsambalo, muwona zotsatsa nthawi yomweyo:
Google Masamba otsikirako zotsatsa amagwira ntchito bwino akamayang'ana makasitomala omwe akufuna kupanga chisankho chomaliza.
Masamba Ofikira pa Zotsatsa za Facebook
Zotsatsa za Facebook ndiye chida chomwe mumakonda kwambiri pamalonda aliwonse apaintaneti. Amakulolani kuti muwonjezere chidziwitso chamtundu wanu pamsika womwe mukufuna pamtengo wotsika kwambiri.
Amakulolani kuti muzidina patsamba lanu lofikira. Amakulolani kuti mupeze ndi kulunjika makasitomala omwe ali ndi zokonda zofanana ndi anthu omwe adagula kale kwa inu. Zotsatsa za Facebook zili ngati mpeni wankhondo waku Swiss pakutsatsa pa intaneti.
Izi ndi zomwe zotsatsa za Facebook nthawi zambiri zimawonekera:
Malonda awa akuchokera patsamba lotchedwa Diet Doctor. Amapereka ndondomeko yazakudya zomwe zimakuthandizani kuti muchepetse thupi. Onani momwe malondawa akulozera anthu enaake. Apa ndipamene Malonda a Facebook amawala. Amakulolani kuti muzitha kutsata niche yaying'ono pamsika wanu.
Malonda awa amatsogolera kutsamba losavuta lofikira lomwe limapereka mafunso:
Wina akamaliza kufunsa mafunso awa, amafunsidwa kuti adziwe zambiri ndikumupatsa freebie (dongosolo laulere lazakudya) pobwezera. Mabizinesi ambiri amagwiritsa ntchito zotsatsa za Facebook kuti alowetse anthu pakhomo. Izi nthawi zambiri zimatanthawuza kuti anthu alembetse ku imelo yanu.
Tsamba Lofikira Kwanthawi yayitali
Tsamba lofikira kwanthawi yayitali ndipamene mumakankhira kugulitsa. Apa ndipamene mumawononga zotsutsa zilizonse zomwe mungakhale nazo ndikupita kukapha.
Masamba otsatsa aatali (akalembo ogulitsa) amangogwiritsidwa ntchito pazinthu zodula monga maphunziro omwe amawononga $1,000 kapena wosunga upangiri.
Masamba otsikirawa amatchedwa aatali chifukwa monga momwe dzinalo limasonyezera amakhala aatali kwambiri.
Nachi chitsanzo cha tsamba lofikira la maphunziro otchedwa Kupindula ndi wolemba zandalama wogulitsa kwambiri Ramit Sethi:
Maphunzirowa amawononga ndalama zoposa $2,000. Ngati mungaganize zowerenga tsamba lofikirali lonse, zingakutengereni kupitilira ola limodzi.
Tsamba lofikira lalitali limatchula zabwino zonse zomwe mungalandire kuchokera kuzinthuzo:
Imathetsanso zotsutsa zilizonse zomwe chiyembekezo chingakhale nacho:
Tsamba lofikira la Ramit Sethi limathetsa zotsutsa zilizonse zomwe ziyembekezo zake zitha kukhala nazo patsamba lake lonse. Ndicho chifukwa chake ndi yaitali.
Tsamba lamtengo
Khulupirirani kapena ayi, tsamba lanu lamitengo is tsamba lofikira. Ndipo chimodzi mwa zofunika kwambiri pa izo. Anthu ambiri omwe amayendera tsamba lanu lamitengo akuganiza zogula malonda anu. Ndi mwayi wanu kugulitsa.
Tsamba labwino lamitengo limakumbutsa chiyembekezo chifukwa chomwe malonda anu ali abwino kwambiri. Imatero powonetsa zomwe malonda anu amachita komanso momwe angathandizire kasitomala wanu kukwaniritsa zomwe akufuna. Njira yosavuta yochitira izi ndikungolemba mawonekedwe onse azinthu zanu.
Umu ndi momwe LeadPages amachitira patsamba lawo lamitengo:
Zimawononganso zotsutsa zilizonse komanso mantha omwe angakhale nawo pogula malonda kapena ntchito yanu. Kodi mumabwezera ndalama ngati kasitomala sakonda malonda anu? Kodi pali ndondomeko yogwiritsira ntchito mwachilungamo pulogalamu/ntchito yanu? Yesani kuyankha mafunso otere ambiri momwe mungathere patsamba lanu lamitengo.
Njira yosavuta koma yothandiza yoyankhira mafunso aliwonse omwe mungakhale nawo ndi gawo la FAQ kumapeto kwa tsamba.
Mutha kuwona kuti makampani ambiri apulogalamu masiku ano akuphatikiza gawo la FAQ pansi pa tsamba lawo lamitengo. Izi ndi zomwe zimawonekera kwa Convertkit:
Gawo la Convertkit FAQ ndi chitsanzo chabwino. Imayankha pafupifupi mafunso onse omwe chiyembekezo chawo chingakhale nawo akamaganiza zogula.
FAQ
Kodi Landing Page Builder ndi chiyani ndipo imagwira ntchito bwanji?
Ndi chida chomwe chimathandiza eni mawebusayiti kupanga masamba ofikira popanda kufunikira kolemba kapena luso lopanga. Omanga masamba otsetsereka amakhala ndi zosintha zokoka ndikugwetsa ndi omanga anzeru, zomwe zimalola ogwiritsa ntchito kusintha ndikuwongolera masamba awo ofikira mosavuta.
Ndi omanga masamba ofikira, ogwiritsa ntchito amatha kusankha ma templates atsamba okhazikika omwe adapangidwa kale kapena kupanga masamba awo kuyambira pachiyambi. Iwo amaperekedwa ngati standalone mapulogalamu kapena monga WordPress mapulagini. Atha kugwiritsidwa ntchito ndi anthu pawokha kapena magulu ndipo ndi otchuka ndi osunga mabizinesi ang'onoang'ono, amalonda, ndi otsatsa. Zitsanzo zina za omanga otere ndi monga Unbounce, Leadpages, ndi ClickFunnels.
Chifukwa chiyani ndikufunika womanga tsamba lofikira?
Wopanga tsamba lofikira amakuthandizani kuti mupange ndikusindikiza masamba otsikira popanda kukhudza mzere umodzi wa code. Amakulolani kuti mupange tsamba lofikira nokha pogwiritsa ntchito mawonekedwe osavuta kukokera / dontho.
Amabweranso ndi ma templates ambiri amtundu uliwonse wa kampeni yotsatsa. Izi zimachepetsa nthawi yomwe imatenga kuyambitsa kampeni yatsopano yotsatsa pakati.
Kodi pali kusiyana kotani pakati pa tsamba lofikira ndi lofikira?
Tsamba lanu lofikira ndi pomwe mumadziwitsa makasitomala anu zinthu ndi ntchito zanu mukangowona. Tsamba lofikira limalumikizana ndi magawo ambiri awebusayiti. Nthawi zambiri sizimalankhula mwachindunji za chinthu chimodzi.
Tsamba lofikira ndi tsamba lomwe limaperekedwa kuti lipangitse mlendo kuchitapo kanthu. Izi zitha kukhala zolembetsa kuti mulowe nawo mndandanda wa maimelo anu kapena zitha kukhala kutsitsa pulogalamu yanu kuchokera ku app store. Chochitika chofala kwambiri ndikugula.
Kodi omanga masamba abwino kwambiri oyambira ndi ati?
Ngati ndinu oyamba kapena eni bizinesi yaying'ono, Divi ndiye amene amakupangirani masamba abwino kwambiri. Imabwera ndi ma templates ambiri ndipo idapangidwa ndi oyamba kumene. Ndi yosavuta kugwiritsa ntchito ndipo sizitenga nthawi kuphunzira.
Ndi njira iti yabwino yopangira tsamba lofikira lotsika kwambiri lomwe likuwoneka bwino komanso limagwira ntchito bwino kwa omvera anga?
Yankho labwino kwambiri ndikugwiritsa ntchito womanga tsamba lofikira lomwe limaphatikizapo womanga kukoka ndi kugwetsa wokhala ndi tsamba lofikira komanso mawonekedwe osintha. Womanga tsamba laulere wokhala ndi tsamba lotsika, ngati tsamba lofikira, ndiwothandiza kwambiri popanga tsamba lofikira lomwe limagwira ntchito ndi mafoni ndi mapangidwe amasamba osinthika komanso midadada yazinthu.
Kuphatikiza apo, kugwiritsa ntchito wopanga masamba omwe ali ndi masamba ofikira komanso mawonekedwe akukoka ndikugwetsa kumakupatsani mwayi woyesa A/B ndikuwongolera zinthu zosiyanasiyana kuti muwonjezere kutembenuka. Mkonzi wa tsamba lofikira, omanga akale, ndi opanga masamba otsetsereka ndi njira zina zabwino zopangira mwachangu masamba ofikira omwe amagwira ntchito bwino komanso owoneka bwino.
Pogwiritsa ntchito malo otsetsereka ndikumanga masamba otsetsereka okhala ndi midadada yokhazikika komanso mapangidwe amasamba omwe amayankha mafoni, mabizinesi amatha kukopa otsogolera ambiri ndikukwaniritsa kutembenuka kwakukulu.
Kodi omanga masamba abwino kwambiri ofikira ndi ati pamsika, omwe ali ndi mawonekedwe osavuta kugwiritsa ntchito kukokera-kugwetsa, mawonekedwe osavuta, komanso otsika mtengo?
Pankhani yosankha bwino omanga tsamba lofikira pabizinesi yanu, pali zosankha zingapo zomwe mungasankhe. Kwa amalonda ndi oyamba kumene, chida chonga nsanja ya Unbounce, ndi ntchito yake yokoka-ndi-kugwetsa, ndi chisankho chabwino kwambiri.
Kupereka kwa ogwiritsa ntchito dongosolo laulere, Unbounce imaphatikizansopo zinthu monga masamba opambana, magalimoto anzeru, ndi masamba osambira, zomwe zimapangitsa kuti mabizinesi azitha kupanga, kupanga, ndi kukhathamiritsa masamba otsika kwambiri pa bajeti. Ndi mitengo yamitengo yambiri, Unbounce ndi imodzi mwazinthu zotsika mtengo kwambiri zomwe zimapezeka kwa mabizinesi omwe akufuna chida chomangira masamba chomwe ndi chosavuta kugwiritsa ntchito komanso chopatsa ndalama zambiri.
Kodi womanga tsamba lofikira angathandize kukhathamiritsa kwa SEO?
Inde, zitha kuthandiza kukhathamiritsa kwa SEO pophatikiza zinthu zothandiza komanso kukhathamiritsa zomwe zili pa intaneti. Omanga masamba ambiri otsetsereka amabwera ndi zida za SEO zomangidwira, zomwe zimalola mabizinesi kupanga zokometsera za SEO zosavuta patsamba zomwe zimawonjezera kuwonekera pamasamba azotsatira zakusaka.
Pogwiritsa ntchito omanga masamba omwe ali ndi mawonekedwe ngati masamba a AMP, zida zokometsera za SEO, ndi kukhathamiritsa kwazomwe zili ndi AI, mabizinesi amatha kupanga masamba otsika kwambiri, omvera omvera omwe amamangidwa ndi njira zoyenera kukhathamiritsa monga kukhathamiritsa kwa mawu osakira, deta yokhazikika, ndi meta tag.
Pogwiritsa ntchito zida ndi mawonekedwe awa, mabizinesi atha kuwonetsetsa kuti masamba awo akufikira awongoleredwa kuti akhale apamwamba pamasamba azotsatira za injini zosaka (SERPs), zomwe zimapangitsa kuti anthu azichulukana komanso aziwoneka bwino.
Kodi womanga tsamba lofikira angandithandize bwanji kukonza matembenuzidwe atsamba langa?
Ndi chida chofunikira kwa aliyense amene akuyang'ana kuti awonjezere kutembenuka kwamasamba awo. Pogwiritsa ntchito omanga tsamba lofikira, mutha kupanga masamba omwe akuwongolera omwe amapangidwa kuti akope chidwi cha omwe akuchezera tsamba lanu ndikuwalimbikitsa kuchitapo kanthu, monga kulemba fomu kapena kugula.
Opanga masamba otsetsereka nthawi zambiri amakhala ndi zinthu monga kuyesa kwa A/B, komwe kumakupatsani mwayi woyesa mitundu yosiyanasiyana yatsamba lanu lofikira kuti muwone zomwe zikuyenda bwino. Mwa kusanthula deta kuchokera ku zida monga Google Analytics ndi Tag Manager, mutha kudziwa bwino momwe masamba anu otsikira akugwirira ntchito ndikupanga zisankho zoyendetsedwa ndi data kuti muwongolere matembenuzidwe anu pakapita nthawi.
Kuyesa kwa A/B ndiyo njira yabwino kwambiri yokwaniritsira tsamba lofikira kuti lizisintha kwambiri. Omanga masamba ofikira okhala ndi mawonekedwe oyesa a/b, monga mamapu otentha, zowerengera nthawi, ndi chitsogozo chosinthika, amalola kuyesa kwa A/B kwa magawo osiyanasiyana atsamba kuti azindikire mtundu wothandiza kwambiri wa tsamba lofikira.
Pogwiritsa ntchito omanga masamba otsetsereka, mabizinesi amatha kuyesa mayeso a A/B mosavuta ndikuwongolera masamba awo ofikira kuti atembenuke kwambiri, kuwapatsa mwayi wabwino kwambiri wosinthira tsamba lawo lawebusayiti, ndi alendo, kukhala otsogolera kapena malonda.
Kodi makonda anu angasinthire matembenuzidwe a tsamba lanu lofikira?
Popereka mawonekedwe amunthu, womanga tsamba lofikira amatha kuyang'ana anthu ena, kukulitsa kumvetsetsa kwa zosowa za makasitomala, ndipo pamapeto pake amathandizira kukonza mitengo yotembenuka. Zosintha mwamakonda zimathandizira mabizinesi kusintha zomwe zili patsamba lofikira, ndikupanga mawonekedwe okonda makonda komanso chidwi kwa ogwiritsa ntchito.
Potha kukonza zomwe zili ku zosowa za ogwiritsa ntchito, mabizinesi amatha kuwonetsetsa kuti makasitomala akumva ndikumveka bwino, kukhazikitsa chidaliro ndikuwonjezera mwayi wotsogolera kugulitsa.
Kuphatikiza apo, mabizinesi atha kugwiritsa ntchito ma code okhazikika kuti awonjezere mawonekedwe apadera kapena magwiridwe antchito omwe amatengera makonda a wogwiritsa ntchito, kupanga mawonekedwe achizolowezi ndikumverera komwe kumagwirizana ndi omvera. Popereka zokumana nazo zaumwini, mabizinesi amatha kudzisiyanitsa okha ndi omwe akupikisana nawo, pamapeto pake kuyendetsa njira zambiri, ndikuwonjezera kutembenuka kwawo.
Kodi womanga tsamba lofikira akhoza kukulitsa luso la ogwiritsa ntchito kwa omwe angakhale makasitomala akuyang'ana patsamba lanu?
Omanga oterowo amatha kupititsa patsogolo luso la ogwiritsa ntchito kwa omwe angakhale makasitomala omwe amayang'ana patsamba lanu pokonza mawonekedwe a tsambalo ndikuphatikiza magawo osiyanasiyana a ogwiritsa ntchito. Popanga tsamba lofikira lomwe lili ndi mawonekedwe a ogwiritsa ntchito, mabizinesi atha kupatsa makasitomala omwe angakhale nawo tsamba losavuta kuyendamo, lowoneka bwino lomwe ndi losavuta kugwiritsa ntchito komanso lopatsa ogwiritsa ntchito mosavuta.
Pogwiritsa ntchito zigawo za ogwiritsa ntchito, omanga masamba otsetsereka amatha kutsata omvera enieni, kuwonetsetsa kuti kasitomala aliyense amalandira chidziwitso ndi chidziwitso chomwe chikugwirizana ndi iwo.
Poika ogwiritsira ntchito pakati monga cholinga chachikulu cha mapangidwe, mabizinesi omwe amagwiritsa ntchito omanga masamba amatha kuonetsetsa kuti masamba awo akugwira nawo ntchito ndikubweretsa makasitomala, zomwe zimapangitsa kuti anthu asinthe kwambiri komanso abwerere bwino pazachuma.
Ndi zida ziti zamphamvu zopangira ndikusintha zomwe zilipo pomanga masamba ofikira, ndipo zingathandize bwanji kulimbikitsa kampeni?
Opanga ma pop-up ndikuthandizira ma pop-ups ndi ena mwamapangidwe amphamvu ndi zida zosinthira zoperekedwa ndi omanga masamba amakono ofikira. Ma pop-ups amatha kuthandiza mabizinesi kukulitsa mndandanda wa maimelo ndikulimbikitsa ogwiritsa ntchito kuti azichita nawo malonda awo pamapulatifomu angapo.
Pophatikiza zinthu zamtundu wanyimbo, monga makanema kapena zithunzi, mabizinesi amatha kupanga masamba ofikira omwe amakopa chidwi cha wogwiritsa ntchito. Omanga masamba ambiri otsetsereka amaphatikizanso omanga mafomu ndi omanga mafomu olumikizirana, zomwe zimathandizira mabizinesi kuti azijambula zidziwitso zofunikira za omwe amatsogolera komanso makasitomala.
Pamakampeni otsatsa maimelo, ma tempuleti a imelo amapereka poyambira bwino pakuwongolera machitidwe ndikupereka njira zopangira mwanzeru zomwe nthawi zambiri zimawona zotsatira zamphamvu. Izi ndizofunikira makamaka kwa mabizinesi omwe akufuna kugulitsa zinthu kapena ntchito zofunikira kwa makasitomala omwe alipo.
Kuphatikiza apo, kusintha mbali ndi mbali kwamitundu yosiyanasiyana yamasamba otsetsereka kumapangitsa mabizinesi kufananiza ndi kusiyanitsa momwe masamba osiyanasiyana amagwirira ntchito kutengera zinthu zazikuluzikulu monga malo opangira mitengo, omanga mafomu ndi mafomu olumikizirana, ma popups, ndi media media. Pogwiritsa ntchito zida zamphamvu izi zopangira ndikusintha, mabizinesi amatha kukulitsa masamba awo ofikira, kucheza ndi omvera awo, ndikulimbikitsa ntchito yawo ya kampeni.
Kodi womanga tsamba lofikira angapindule bwanji mabizinesi potengera mawebusayiti komanso kutsata omvera?
Omanga oterowo amapereka mabizinesi maubwino ambiri pankhani yomanga tsamba lawebusayiti komanso kutsata omvera. Pogwiritsa ntchito omanga masamba ofikira, mabizinesi amatha kupanga masamba otsetsereka apamwamba kwambiri popanda kufunikira kwa ntchito zodula zapaintaneti kapena wopanga mawebusayiti.
Kuphatikiza apo, omanga masamba ofikira nthawi zambiri amapereka njira zolipirira, zomwe zimapangitsa kuti mabizinesi azitha kuphatikiza kuthekera kwawo kwa eCommerce mwachindunji patsamba lawo lofikira, ndikukulitsa kutembenuka. Ndi zinthu monga kuyambitsa mitengo ndi kutsata omvera, wopanga wotere amathandiza mabizinesi kukhathamiritsa makampeni awo ndikukopa otsogolera ambiri.
Poyang'ana omvera enieni omwe ali ndi masamba ofikira opangidwa bwino, mabizinesi amatha kupititsa patsogolo mwayi wawo wopanga zitsogozo zapamwamba kwambiri, ndikuwonjezera gawo lawo lomaliza.
Kodi automation yotsatsa ndi chiyani, ndipo ikugwirizana bwanji ndi omanga masamba otsetsereka?
Marketing automation imatanthawuza kugwiritsa ntchito ukadaulo kupanga ntchito zotsatsa ndikugwira ntchito bwino. Omanga masamba otsetsereka ngati omwe akuphatikizidwa papulatifomu yotsatsa kapena malo otsatsa nthawi zambiri amaphatikiza zida zotsatsa maimelo, zida zotsatsa ma imelo, ndi nsanja ya imelo yokhala ndi zida zopangira, kupanga ndi kutumiza maimelo amakampeni otsatsa maimelo.
Mwa kuphatikiza womanga tsamba lofikira ndi zida zotsatsa maimelo, mabizinesi amatha kuwongolera m'badwo wawo wotsogola, kuwongolera kutsogolera, ndi matembenuzidwe, ndikuyambitsa makampeni otsatsa maimelo opambana omwe amangopanga okha, opangidwa bwino, komanso olunjika kwa omvera awo.
Izi ndizofunikira kwa mabizinesi omwe akuyang'ana kuti akwaniritse zoyesayesa zawo zamalonda kuti azitha kutembenuka kwambiri ndikupanga zotsogola zambiri kudzera pamasamba ofikira.
Kodi ndingatani kuti tsamba langa lofikira liziyenda bwino?
Kuti masamba anu otsikira agwire bwino ntchito, muyenera kuyamba ndikupita ku zochitika zophunzitsira kapena kufunafuna chitsogozo kuchokera kwa akatswiri ngati Russell Brunson. Tengani mwayi pazinthu monga mabuku ake, ma podcasts, ndi mapulogalamu kuti mukwaniritse bwino tsamba lanu lofikira.
Kuphatikiza apo, mutha kulimbikitsa masamba anu ofikira kudzera pazama TV ndikugwiritsa ntchito maimelo kuti muyendetse magalimoto. Pomaliza, onetsetsani kuti mwapereka zinthu zapamwamba kwambiri zomwe zimagwirizana ndi omvera anu ndikuwongolera nkhawa kapena mafunso omwe angakhale nawo patsamba lanu labulogu.
Kumbukirani kuti kuthandizira kwamakasitomala ndikofunikira kuti mukhale ndi mbiri yabwino, chifukwa chake onetsetsani kuti mwaphatikiza zidziwitso ndikuyankha mafunso aliwonse munthawi yake. Pophatikiza zinthuzi pakupanga masamba ofikira, mutha kuwongolera matembenuzidwe ndikukwaniritsa zolinga zanu zamabizinesi.
Mwachidule - Kufotokozera Zomwe Womanga Tsamba Lofikira ali
Ubwino umodzi wogwiritsa ntchito womanga tsamba lofikira wokhala ndi mkonzi wokoka ndikugwetsa kapena womanga wanzeru ndikuti zitha kuthandizira kukulitsa mitengo yosinthira tsamba lanu.
Mwa kupanga masamba otsetsereka opangidwa makamaka kuti asinthe obwera patsamba kukhala otsogolera kapena makasitomala, mutha kupititsa patsogolo kuyesetsa kwanu kutsatsa ndikuwona zotsatira zabwinoko kuchokera patsamba lanu.
Ndi kuthekera kopanga ndi kufalitsa masamba ofikira mosavuta, ngakhale mabizinesi omwe ali ndi chidziwitso chochepa chaukadaulo amatha kugwiritsa ntchito chida champhamvu ichi kuyendetsa zosintha zambiri kuchokera kwa omwe abwera patsamba lawo.
Kaya mukuyambitsa bizinesi kapena mukuyambitsa bizinesi yapaintaneti, muyenera womanga tsamba lofikira. Zimakupatsani mwayi kuyesa malingaliro atsopano mwachangu ndikuyambitsa makampeni atsopano pasanathe maola angapo.
Zimatengeranso zongoyerekeza zomwe zimapanga tsamba lofikira losinthika kwambiri popereka mazana a ma tempuleti osinthidwa omwe adakonzedweratu.