Mailchimp muaj ntau lab tus neeg siv thoob ntiaj teb thiab muab cov cuab yeej siv email lag luam yooj yim nrog cov yam ntxwv zoo. Brevo (yav tas los Sendinblue) yog lwm qhov kev xaiv zoo yog tias koj tab tom nrhiav ib qho yooj yim-rau-siv cov cuab yeej nrog cov yam ntxwv zoo thiab pheej yig dua tus nqi - vim Sendinblue, tsis zoo li Mailchimp, tsis teeb lub hau ntawm kev sib cuag thiab tsuas yog them tus nqi ntawm tus lej. emails xa. Mailchimp vs Brevo (Sendinblue) ⇣.
Qhov no Mailchimp vs Brevo kev sib piv tshuaj xyuas ob qhov zoo tshaj plaws email lag luam software tawm muaj tam sim no.
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Nyob rau hnub no thiab hnub nyoog, tej zaum koj yuav xav tias email yog ib yam ntawm yav dhau los. Txawm li cas los xij, cov ntaub ntawv hais tias lwm yam.
raws li oberlo.com, tus naj npawb ntawm cov neeg siv email txuas ntxiv mus ntxiv, raws li 100 lab nyiaj tau tsim txhua xyoo. Kwv yees li, ntau tshaj 300 billion emails raug xa thiab tau txais txhua hnub, thiab daim duab yuav tsuas nce ntxiv.
Txawm hais tias kev tshaj xov xwm kev lag luam qhov tseem ceeb tsis tuaj yeem raug saib xyuas, email tseem yog lub ntsiab lus tseem ceeb rau cov lag luam me thiab nruab nrab uas xav kom loj hlob. Raws li qhia los ntawm Emmarsys, kwv yees li 80% ntawm SMBs tseem nyob ntawm email kom tau txais ntau tus neeg siv khoom thiab khaws lawv.
Emails nyob ntawm no, thiab lawv nyob ntawm no.
Tam sim no peb paub tias email tseem yog qhov tseem ceeb thiab cov cuab yeej tseem ceeb los txhawb kev paub txog hom npe. Tab sis nws yog lub sij hawm mus tham txog email marketing. Cias muab, email kev lag luam yog kev txhawb nqa khoom lossis kev pabcuam los ntawm email.
Nws yog ntau tshaj li tsuas yog xa cov neeg siv khoom email txog koj cov khoom. Koj tseem yuav tau tsim kev sib raug zoo nrog lawv. Qhov no suav nrog kev tsim kom muaj kev nplij siab los ntawm kev ua kom lawv paub nrog cov lus tsim nyog.
Qhov teeb meem yog tias nrog ntau txhiab lossis ntau tus neeg siv khoom koj xav mus cuag, nws yuav tsis yog qhov zoo tshaj plaws los tswj lawv cov emails ib zaug. Tias yog vim li cas koj xav tau cov cuab yeej email zoo tshaj plaws los pab koj ua haujlwm.
Yog li, cov cuab yeej zoo li cas, thiab qhov twg koj yuav tsum siv? Peb yuav saib ob qho ntawm cov kev sib tw ua lag luam: Mailchimp thiab Brevo (hu ua Xa xa tuaj).
Mailchimp thiab Brevo yog dab tsi?
Mailchimp thiab Brevo yog cov neeg feem ntau hu rau cov kev pabcuam email ntau. Tsis tsuas yog koj tuaj yeem xa email rau ntau txhiab tus neeg ib zaug, tab sis cov cuab yeej no kuj ua haujlwm zoo li autoresponders. Lawv tuaj yeem xa email ncaj qha raws li koj cov neeg siv khoom ua haujlwm.
Cov emails no tsuas tuaj yeem thab tib neeg yog tias koj tsis kho koj cov lus kom haum rau qhov xwm txheej. Nrog rau cov cuab yeej no, txawm li cas los xij, koj tuaj yeem tsom cov neeg zoo, thaum lub sijhawm, nrog cov lus zoo meej. Txoj kev ntawd, muaj lub caij nyoog me dua uas koj tus email yuav raug suav tias yog spam.
Nrog rau qhov tawm ntawm txoj kev, cia peb tham txog txhua qhov kev pabcuam ib tus zuj zus.
Mailchimp yog ib qho ntawm feem nrov email lag luam platforms. Tshaj tawm xyoo 2001, cov kev pabcuam ua rau nws yooj yim dua rau cov lag luam me thiab nruab nrab kom tau txais kev tshaj lij email lawv xav tau.
Ib qho zoo kawg nkaus feature Mailchimp muaj yog kev sib pauv lus. Koj tuaj yeem tsim cov lus tshwj xeeb uas cuam tshuam nrog kev lag luam, xws li kev ceeb toom kev txiav txim. Txawm hais tias, qee qhov nta zoo li qhov no tsis tuaj yeem siv tau dawb.
Xav txog ntau thiab ntau tus neeg sib tw nkag mus rau hauv kev ua lag luam, peb tsis tuaj yeem hais tias Mailchimp yog qhov kev xaiv zoo tshaj plaws hnub no. Cov neeg sib cav tias kom tau txais cov yam ntxwv zoo tshaj plaws ntawm Mailchimp, koj yuav tsum them tus nqi hwm. Qee qhov kev pabcuam, xws li Brevo, pheej yig dua thiab muaj nta ntau dua Mailchimp.
Brevo yog qhov kev pabcuam tshiab tshaj tawm hauv xyoo 2012. Nws tuaj yeem ua tau ntau yam ntawm Mailchimp ua, ntxiv rau ob peb yam ntxiv. Piv txwv li, sib nrug los ntawm kev lag luam email, koj tuaj yeem ua lag luam SMS thiab kev lag luam sib tham.
Cov yam ntxwv no yuav pab tau koj yog tias koj xav suav nrog lwm cov xov xwm tshaj tawm los ua lag luam koj cov khoom. Tsis tas li ntawd, kev lag luam email tshwj xeeb, tshwm sim los ntawm tus neeg txais kev txiav txim lossis tsis ua haujlwm.
Mailchimp yog nrov dua thiab muaj keeb kwm ntau dua piv rau Brevo. raws li Google Tiam sis, Mailchimp tseem dominates kev ua lag luam. Daim duab hauv qab no qhia txog qhov kev tshawb nrhiav txhua hnub ntawm ob hauv tsib xyoos dhau los:
Txawm li cas los xij, peb tsis tuaj yeem saib ntawm kev sib koom ua lag luam ib leeg vim tias cov kev pabcuam qub feem ntau nrov dua. Yuav kom tau txais kev pabcuam zoo, koj yuav tsum xav txog ntau yam. Luckily, peb tuaj yeem pab koj hauv koj qhov kev tshawb nrhiav los txiav txim siab seb qhov twg yog qhov kev xaiv zoo rau koj.
MailChimp vs Brevo - Yooj yim ntawm kev siv
Hais txog kev yooj yim ntawm kev siv, ob qho tib si Mailchimp thiab Brevo ob leeg zoo nkauj. Mailchimp, piv txwv li, muaj kev tswj xyuas backend intuitive rau kev ua haujlwm yooj yim dua. Tseem, qee qhov haujlwm tseem ceeb tej zaum yuav tsis pom tseeb, xws li teeb tsa nplooj ntawv tsaws.
Zuag qhia tag nrho, txawm li cas los xij, Mailchimp yog qhov kev xaiv txaus siab yog tias koj xav kom muaj qhov yooj yim-rau-siv platform los tsim koj cov phiaj xwm.
Txawm li ntawd los, Brevo yog tsis qab nyob rau hauv no department thiab. Koj yuav raug qhia txog kev luag & poob ua haujlwm los hloov kho cov phiaj xwm kev sib tw, nrog rau cov kev xaiv ua ntej uas ua rau koj txoj haujlwm yooj yim dua puas tau. Yog tias koj tsis txaus siab rau qhov zoo li cas, koj tuaj yeem rov qab mus rau yav dhau los versions. Nov yog qhov nws zoo li no:
🏆 Winner yog: Tie
Ob leeg yeej! Mailchimp thiab Brevo yooj yim tuaj tos. Txawm li cas los xij, koj tuaj yeem xaiv Brevo yog tias koj yog tus pib ua tiav rau qhov kev sib txuas me me thiab siv tau yooj yim dua.
MailChimp vs Brevo - Email templates
Ib tug template yog muaj los ua kom koj tus email zoo nkauj. Yog li, ib txwm, npaj-rau-siv templates yuav tsum tau muab yog tias koj tsis xav tsim nws ntawm koj tus kheej. Txij li thaum koj xav xaiv tus qauv uas haum koj nyiam, ntau qhov kev xaiv, nws yuav zoo dua.
Mailchimp muaj ntau dua 100 tus qauv teb rau koj xaiv los ntawm, haum rau cov neeg siv xov tooj ntawm tes thiab PC. Koj tuaj yeem hloov kho lawv raws li xav tau. Yog tias koj xav nrhiav tus qauv tshwj xeeb, tsuas yog tshawb los ntawm qeb thiab koj zoo mus.
On qhov tsis tooj, Brevo tsis muab ntau npaum li cov kev xaiv template. Tsis txhob ua rau peb yuam kev txawm li cas los xij, lawv tseem muab ntau yam qauv rau koj pib.
Txwv tsis pub, koj tuaj yeem siv tus qauv koj twb muaj lawm. Los yog ua rau koj tus kheej lossis siv tus qauv tsim los ntawm lwm qhov chaw. Tsuas yog luam thiab muab cov qauv HTML rau hauv Brevo editor siv nws.
🏆 Winner yog: Mailchimp
Vim hais tias Mailchimp muaj ntau txoj kev xaiv tsim, tsim, thiab muab koj tus kheej style rau email templates.
MailChimp vs Brevo - Cov ntawv sau npe thiab nplooj ntawv tsaws
Yog tias koj muaj lub vev xaib, koj tsis tuaj yeem tso tawm cov ntawv sau npe thaum tham txog kev lag luam email. Cov cuab yeej no tuaj yeem ua rau txoj haujlwm tsim cov npe email yooj yim dua. Hmoov zoo, ob lub platform xa.
Nrog Mailchimp, koj tuaj yeem ua qhov ntawd. Tab sis, nws yuav tsis yooj yim vim tias tsis muaj txoj hauv kev pom tseeb thaum koj tshiab rau lub platform. Rau koj cov ntaub ntawv, daim ntawv tuaj yeem pom hauv qab 'Tsim' khawm.
Hais txog hom ntawv, muaj ob peb txoj kev uas koj xaiv tau. Nws tuaj yeem yog daim ntawv pop-up, daim ntawv kos npe, lossis nplooj ntawv sau npe tsaws. Qhov loj tshaj downside nrog Mailchimp cov ntaub ntawv yog kev teb, lawv tsis tau zoo meej rau cov neeg siv mobile tsis tau.
Tam sim no, qhov no yog ntu uas Brevo tawm los rau saum. Tsis tsuas yog nws muaj kev tsim qauv tsim nyog tab sis kuj ntxiv cov yam ntxwv ntxiv uas tsis muaj nyob ntawm Mailchimp. Thaum cov neeg siv kos npe rau tsab ntawv xov xwm, lawv tuaj yeem xaiv cov qeb twg lawv xav sau npe rau.
Piv txwv li, tus neeg siv tsuas yog txaus siab rau emails raws li cov ncauj lus tshwj xeeb. Tus txheej txheem luag thiab poob ntawm kev tsim ib qho tseem ua rau tag nrho cov txheej txheem nrawm dua.
🏆 Winner yog: Brevo
Vim hais tias Brevo muab txoj hauv kev yooj yim dua los tsim cov ntawv thaum xa cov txiaj ntsig zoo dua.
Tshawb xyuas kuv cov ncauj lus kom ntxaws Kev tshuaj xyuas Brevo rau 2023 ntawm no.
MailChimp vs Brevo - Automation thiab Autoresponders
Ob leeg Mailchimp thiab Brevo khav theeb automation ua ib feem ntawm lawv cov kev pabcuam. Thaum qhov no muaj tseeb, qhov degree tsis zoo ib yam. Rau Mailchimp, qee cov neeg tuaj yeem pom nws tsis meej pem hauv kev teeb tsa. Yog vim li cas yog lub workflow ua li ntawd tsis tau nteg tawm kom meej.
Ib zaug ntxiv, Brevo muaj qhov zoo dua. Nrog lub platform, koj tuaj yeem tsim qhov kev tshaj tawm qib siab uas ua rau muaj kev ua raws li cov ntaub ntawv xws li cov neeg siv khoom tus cwj pwm.
Nws yooj yim rau siv raws li koj tuaj yeem siv 9 lub hom phiaj-raws li autoresponders los thov rau cov xwm txheej sib txawv, xws li tom qab tus neeg siv khoom yuav khoom lossis mus saib qee nplooj ntawv.
Koj tuaj yeem sim koj cov phiaj xwm ua ntej qhib lawv thiab tseem muaj 'lub sijhawm zoo tshaj' feature. Siv tshuab kev kawm, nws tuaj yeem txiav txim siab thaum twg xa email raws li kev tshaj tawm yav dhau los.
Ib qho kawg, Brevo muab automation siab heev thiab autoresponder rau txhua pob khoom - uas suav nrog qhov pub dawb. Nov yog ib yam uas koj yuav tsum tau them ua ntej koj tuaj yeem siv lawv hauv Mailchimp.
🏆 Winner yog: Brevo
Rau automation, Brevo yeej los ntawm kev sib tsoo yog tias peb kuj coj mus rau hauv tus account tus nqi.
MailChimp vs Brevo - Analytics, qhia, thiab A / B xeem
Kev sim & tshuaj ntsuam cov cuab yeej xav tau yog tias koj xav tau qhov zoo tshaj plaws rov qab los ntawm kev nqis peev.
Nrog Brevo, koj tuaj yeem tau txais kev nkag mus tau yooj yim rau kev txheeb xyuas thiab A / B kuaj raws li ntau yam khoom xws li cov ntsiab lus, kab ntawv, thiab emails xa sijhawm. Lub sijhawm 'zoo tshaj' feature peb tau hais dhau los kuj muaj rau koj hauv qee pob.
Ntawm nplooj ntawv home, koj tuaj yeem saib cov ntaub ntawv txheeb xyuas suav nrog tus nqi nias, qhib tus nqi, thiab kev tso npe. Cov yam ntxwv yog ncaj nraim rau kev siv, thiab tag nrho cov pob khoom nrog rau cov qib dawb tau nkag mus rau nws.
Txawm li cas los xij, cov qib siab dua suav nrog cov ntawv tshaj tawm siab dua. Cov ntaub ntawv yog qhia raws li cov duab zoo nkauj, yog li koj tuaj yeem nkag siab cov lus ceeb toom kom meej meej.
Nrog rau qhov hais tias, Mailchimp tseem muaj kev paub dhau los thaum nws los txog rau A / B xeem. Tsis tas li ntawd, koj tau txais cov cuab yeej kuaj A / B siab dua ntawm tus nqi tsim nyog. Piv txwv li, nrog $ 299 toj ib hlis, koj tuaj yeem sim 8 qhov kev sib tw sib txawv thiab pom qhov twg yog qhov zoo tshaj plaws.
Tseem, qhov ntawd yuav kim heev tshwj xeeb tshaj yog rau cov lag luam tshiab, txawm hais tias koj tuaj yeem daws nrog 3 qhov sib txawv ntawm cov phiaj xwm qis.
Tsis tas li ntawd, tsis muaj kev kawm tshuab hauv Mailchimp, tsis zoo li Brevo. Kev tshaj tawm tseem muaj, txawm tias tsis nyob hauv cov duab yog li nws tsis yooj yim li. Ib yam uas Mailchimp muaj tias Sendinblue tsis muaj peev xwm los sib piv koj cov ntawv ceeb toom tawm tsam kev lag luam tus qauv.
🏆 Winner yog: Brevo
Brevo. Nws muab cov ntaub ntawv qhia pom zoo thiab kuaj A / B thaum pheej yig dua. Txawm li cas los xij, Mailchimp muaj ntau yam cuab yeej uas koj yuav xav tau yog tias koj txaus siab them nyiaj ntau dua.
MailChimp vs Brevo - Kev xa tawm
Tus tsim thiab cov ntsiab lus ntawm email tsis yog tib yam tseem ceeb. Koj yuav tsum xyuas kom meej tias cov ntawv koj xa mus rau koj cov neeg siv khoom tuaj txog ntawm lawv lub mailboxes ib yam li nws yuav tsum nyob rau hauv thawj inbox los yog tsawg kawg yog lub thib ob tab es tsis txhob ntawm spam folder.
Daim ntawv teev npe huv, kev koom tes, thiab lub koob npe nrov yog qee yam uas koj yuav tsum xav txog thaum tsim kev lag luam email.
Qhov no pab tiv thaiv koj cov emails kom raug kho raws li spam. Tsis tas li ntawd, lawv pom tias cov khoom xa tuaj ntawm ntau lub platform sib txawv. Ua tib zoo saib lub rooj no muab los ntawm tooltester:
Los ntawm cov txiaj ntsig no, peb tuaj yeem pom tias Brevo tau taug qab tom qab Mailchimp xyoo dhau los. Tab sis, peb tuaj yeem pom tias nws tau dhau Mailchimp tsis ntev los no los ntawm cov npoo loj.
Qhov tseeb, Brevo muaj tus nqi xa khoom zoo tshaj plaws ntawm cov ntawv xov xwm tseem ceeb hauv kev xeem dhau los.
Ntxiv rau, emails los ntawm Brevo yog qhov tsawg dua yuav raug suav tias yog spam. Raws li tib qhov chaw, tsuas yog 11% ntawm Brevo's emails yog categorized li spam los ntawm email chaw muab kev pab xws li Gmail los yog Yahoo, thaum spam emails los ntawm Mailchimp mus txog 14.2%.
Qhov no tsis tuaj yeem raug saib xyuas vim nws yuav tsis ua lag luam zoo yog tias koj cov emails tuaj txog raws li spam, txawm tias lawv tau xa tiav.
🏆 Winner yog: Brevo
Raws li cov ntaub ntawv tsis ntev los no (los ntawm Lub Ib Hlis 2019 txog Lub Ib Hlis 2023), Brevo yeej los ntawm ib qho me me ntawm qhov nruab nrab. Tsis tsuas yog nyob rau hauv cov nqe lus ntawm deliverability tab sis kuj tus nqi spam.
MailChimp vs Brevo - Kev sib koom ua ke
Mailchimp yog sib xws nrog ntau tshaj 230 cov cuab yeej kev koom ua ke. Qhov ntawd txhais tau tias koj tuaj yeem txuas nrog ntau plugins xws li Loj hlob thiab WordPress.
Hauv qhov xwm txheej sib txawv, Brevo tsuas yog muab 51 kev sib koom ua ke kom deb li deb. Txawm hais tias, muaj qee qhov paub zoo uas Mailchimp tsis muaj xws li Khw Tshaj Tawm, Google Analytics, thiab Facebook Lead Ads.
🏆 Winner: Mailchimp
Nrog 230+ cov cuab yeej, Mailchimp yeej qhov kev sib tw no. Nyob rau hauv rooj plaub koj xav paub seb plugins twg muaj rau txhua tus ntawm lawv, ntawm no yog qhov txuas rau Mailchimp thiab Brevo.
MailChimp vs Brevo - Kev Npaj thiab Nqi
Tam sim no, ntu no yog qhov uas qee tus neeg txhawj xeeb tshaj plaws. Rau cov tuam txhab me lossis tshiab, pob nyiaj siv yog ib qho tseem ceeb tshaj plaws. Koj yuav tsum siv nyiaj kom tau txais txiaj ntsig zoo tshaj plaws ntawm cov nyiaj tau los uas koj yuav tau txais raws li kev lag luam pib.
Rau qhov no, Brevo thiab Mailchimp yog hmoov zoo pub dawb pob. Los ntawm qib no, koj tuaj yeem xa mus txog 2000 email txhua hnub nrog Mailchimp. Qhov ntawd tsis yog tus lej phem rau kev pabcuam dawb.
Txawm li cas los xij, koj tsuas tuaj yeem muaj qhov siab tshaj plaws ntawm 2000 kev sib cuag thiab yuav luag tag nrho cov yam ntxwv siab heev tsis muaj, tshwj tsis yog rau 1-nias automation yooj yim.
Brevo, ntawm qhov tod tes, muab khoom siv ntau dua rau xoom nyiaj ntsuab. Koj yuav muaj kev nkag mus rau qhov txwv tsis pub muaj kev sib cuag, kev sib faib qib siab, kev hloov pauv email, thiab muaj peev xwm ntxiv cov qauv kev cai-coded HTML.
Cov haujlwm no tsis muaj nyob hauv pob dawb ntawm Mailchimp. Hmoov tsis zoo, lub platform muaj qhov txwv xa ntawm 300 emails ib hnub. Tsis yog tus lej zoo tshaj plaws kom ncaj ncees.
Tau kawg, koj yuav tau txais ntau yam cuab yeej thiab ntau dua quota nrog cov them nyiaj versions. Txhawm rau kom tau txais kev pom zoo dua ntawm txoj kev npaj sib piv ntawm ob qho no, saib cov lus no:
Mus saib lub ntsab lug, Brevo yog qhov kev xaiv zoo tshaj plaws rau cov neeg uas xav kom muaj tus lej tsis txwv ntawm kev sib cuag tab sis tsis txhob xa email ntau dhau.
Koj tuaj yeem xa email me ntsis ntxiv rau ib qho nyiaj nrog Mailchimp, tab sis txawm li ntawd los, koj yuav tsum them nyiaj ntau yog tias koj xav pib siv cov yam ntxwv siab heev. Nov yog yam uas koj tuaj yeem tau txais dawb nrog Brevo.
🏆 Tus nqi zoo tshaj rau cov nyiaj yog: Brevo
Brevo. Tsis muaj kev sib tw! Lawv muab ntau dua nta rau tus nqi pheej yig dua.
MailChimp vs Brevo - Pros thiab Cons
Cia peb rov xav txog dab tsi yog qhov zoo thiab qhov tsis zoo ntawm Mailchimp thiab Brevo.
Raws li ib qho ntawm feem nrov platforms, Mailchimp tsis tuaj yeem yog qhov kev xaiv tsis raug tiag. Nrog rau cov cuab yeej ua tiav ntau dua, los ntawm tag nrho kev ua haujlwm mus rau tus lej ntawm kev sib koom ua ke, Mailchimp yog tus yeej yog tias peb tshem tawm tus nqi tawm ntawm qhov sib npaug. Hmoov tsis, qhov ntawd tsis yog qhov tseeb.
Hauv lwm lo lus, Mailchimp tsis muab tus nqi zoo tshaj plaws rau ib duas, tshwj xeeb tshaj yog rau cov neeg siv nyiaj tsawg.
Hauv qhov sib piv, Brevo yog ib qho cuab yeej yooj yim dua uas tsis txi kev ua haujlwm. Tej zaum nws yuav tsis yog qhov kev pabcuam zoo tshaj plaws tab sis nws tseem muab cov cuab yeej tshaj lij uas koj xav tau ntawm tus nqi qis dua.
Summary - Mailchimp vs Brevo 2023 Sib piv
Peb tau kawm tias lub npe loj tsis lav qhov kev daws teeb meem zoo tshaj plaws rau txhua tus. Txhawm rau kom tau txais kev pabcuam zoo tshaj plaws, kev tshuaj xyuas kom zoo ntawm txhua qhov kev xaiv no tuaj yeem pom koj cov cuab yeej siv tau zoo tshaj plaws.
Muab tag nrho cov no rau hauv tus account, peb ntseeg tias Brevo yog qhov zoo tshaj plaws email marketing platform ntawm ob, tshwj xeeb tshaj yog rau cov lag luam tshiab. Yog tias koj tseem tsis ntseeg, koj tuaj yeem ua DIY Mailchimp vs Sendinblue sim.