A welcome email is a type of email that is sent to new subscribers to introduce them to your company or product. As it is the very first impression you make on new customers or subscribers, it’s very important to make sure they sound as welcoming as possible.
A well-written welcome email can help you:
- Increase open rates
- Get more subscribers to click through to your website
- Drive more sales
MailerLite is an email marketing platform that makes it easy to create and send welcome emails. With MailerLite, you can:
- Create beautiful and professional emails using their drag-and-drop email builder
- Personalize your emails with subscriber data to make them more relevant and engaging
- Track the results of your emails to see what’s working and what’s not
MailerLite is a feature-rich and user-friendly email marketing tool that is a superb choice for small businesses thanks to its generous free plan.
Try MaillerLite for free for up to 1,000 recipients
Send unlimited monthly emails. Choose from 100s of templates. Paid newsletter subscriptions. Email automation and subscriber segmentation. Create quizzes, websites, and landing pages.
What is MailerLite?
MailerLite is a great option for businesses of all sizes that are looking for an easy-to-use, affordable email marketing platform. MailerLite offers a free plan that allows you to send up to 12,000 emails per month to up to 1,000 subscribers.
Paid plans offer additional features, such as:
- Segmentation: Segment your subscribers based on their interests, demographics, or other criteria to send them more relevant and targeted emails.
- Automation: Automate your email marketing campaigns so that they are sent automatically to subscribers based on their actions, such as signing up for your newsletter or making a purchase.
- Reporting: Get detailed reports on the performance of your email marketing campaigns so you can see what’s working and what’s not.
Here are some additional benefits of using MailerLite:
- Easy to use: MailerLite is a very easy-to-use platform, even for beginners. The drag-and-drop email builder makes it easy to create beautiful and professional emails, and the reporting tools make it easy to track the results of your campaigns.
- Affordable: MailerLite is very affordable, especially for small businesses. The free plan is a great option for businesses that are just starting out, and the paid plans are very reasonably priced.
- Great customer support: MailerLite has excellent customer support. If you have any problems or questions, you can get help from their team of experts 24/7.
- To find a full list of MailerLite Benefits, check out this MailerLite Review.
How to create a Welcome Email in MailerLite?
Step 1: Create a welcome email automation
- Go to MailerLite and click on the Automation tab.
- Click on the Create workflow button.
- Give your workflow a name.
- Select the trigger When a subscriber joins a group.
- Select the group that you want to send the welcome email to.
- Click on the Save button.
Step 2: Write your welcome email
- Click on the Add step button and select Email.
- Enter a subject line for your email.
- Write the body of your email. Be sure to:
- Introduce yourself and your business.
- Thank the subscriber for signing up.
- Tell the subscriber what they can expect from your emails.
- Include a call to action, such as inviting them to visit your website or subscribe to your newsletter.
- Click on the Design email button to preview your email.
- Click on the Send button to send your welcome email.
Here are some tips for writing a great welcome email:
- Personalize your welcome emails as much as possible. This means using the subscriber’s name in the subject line and body of the email.
- Keep your welcome emails short and sweet. People are more likely to read and engage with short emails.
- Use a strong call to action in your welcome emails. This could be anything from inviting the subscriber to visit your website to subscribe to your newsletter.
- Track the results of your welcome emails. This will help you see what’s working and what’s not so you can improve your future emails.
Here are a few examples of welcome emails created with MailerLite:
- Example 1:
Subject: Welcome to the MailerLite Community!
Hi [subscriber name],
Thanks for signing up for the MailerLite community! We’re excited to have you on board.
Here’s what you can expect from us:
- Weekly tips and advice on email marketing
- Exclusive discounts and offers
- Access to our growing community of email marketers
We hope you’ll find our content helpful. If you have any questions, please don’t hesitate to contact us.
Thanks again for joining us!
The MailerLite Team
- Example 2:
Subject: Welcome to [Company Name]!
Hi [subscriber name],
Thanks for signing up for our email list! We’re excited to have you as part of our community.
As a thank-you for signing up, we’re giving you a 10% discount on your first purchase. Just use the code WELCOME10 at checkout.
We hope you enjoy our products and services. If you have any questions, please don’t hesitate to contact us.
Thanks again for joining us!
The [Company Name] Team
As you can see, these emails are personalized, short, and to the point. They also include a strong call to action, inviting the subscriber to visit the MailerLite website or subscribe to their newsletter.
These are just a few examples of welcome emails created with MailerLite. Are you ready to create your own welcome email in MailerLite? If yes, then go ahead and sign up for a free MailerLite account today and start creating!